Integration of Aroma and Savour for Tourism to Entreat the Tourists in Rajasthan: A Socio Analytical Study - sersc
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International Journal of Advanced Science and Technology
Vol. 29, No. 6s, (2020), pp. 2379-2388
Integration of Aroma and Savour for Tourism to Entreat the Tourists in
Rajasthan: A Socio Analytical Study
Monika Rani1, Shikha Sharma2, Mahesh Uniyal3
1
Research Scholar, Amity University, Jaipur (Rajasthan)
2
Professor, Amity University, Jaipur (Rajasthan)
3
Associate Professor, Maharishi Markandeshwar (Deemed to be) University (Haryana)
Abstract
The tourism industry is one of the prime segments for the growth and revenue elevation in any country.
Rajasthan is one of the key tourist destinations in India. As per the reports from India Today, the
Rajasthan State achieved more than 21 percent rise in visitors in last year with more than 5 crore
tourists. The food and local cuisine of Rajasthan is having the flavor of tang and local aroma in which
the health based food is prepared so that the environmental conditions can be met and there will be
safeguard of the human health. The Rajasthani culture is having enormous food and cuisines in which
the taste and tang perspectives are integrated. In this manuscript, the analytics on the Rajasthani food
with the evolution as well as adoption of local food is presented. The tourists from assorted locations
and legends are analyzed in terms of their taste and tang with the specific factors towards visiting
Rajasthan. It is found from the research aspects and analytics that the local cuisine is gaining huge
prominence and attracting the tourists from multiple regions and that is elevating the overall
performance and revenue of Rajasthan state as well as the cumulative revenue of the country.
Keywords: Rajasthani Food, Taste and Tang, Revenue, Region
Introduction
India is having the historical, religious as well as social importance in global aspects and attracting the
international tourism from many decades [1]. A number of visitors from multiple countries visit India
for multi-dimensional factors. The key reasons with the tourists include Cultural, Leisure, Food, Tang,
Spices, Pilgrimage, Heritage, Cruise, Ecological Factors, Rural, Spiritual, Medical and many others [2,
3].
The tourists visit different places in India because of their specialties and specific taste including
Rajasthan, Delhi, Gujrat and many others because of the local taste and tang and quite famous
worldwide [4, 5].
Figure 1: Constituents in Indian Tourism Industry
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International Journal of Advanced Science and Technology
Vol. 29, No. 6s, (2020), pp. 2379-2388
Following are the legendary locations with the regional food and quite prominent in the international as
well as domestic tourists to attract the huge revenue in the hotel industry and tourism [6, 7, 8].
Table 1: Legendary Locations and Conspicuous Food
Kashmir Gustaba
Maharashtra Vada Pav
Meghalaya Khasi Food
Delhi Chole Bhature, Nahari, Chaat, Spices
Amritsar Amritsari Kulcha, Makki Di Roti, Sarson Da Saag
Karnataka Mysore Pak
West Bengal Rasgulla and other traditional sweets
Rajasthan Dal Bati Churma, Jaipuri Dum Biryani
Uttar Pradesh Tunde Ke Kebab, Petha
Chennai Idli Dosa
Goa Prawn Gassi
Bihar Litti Chokha
Gujrat Pakoda, Sweets
Madhya Pradesh Kachori, Tikki, Bhutte Ka Khees
Kerala Kerala Paratha and Meen Fry
Nagaland Steam fish in Bamboo shoot
Objectives
1. To identify the importance of culinary tourism in assorted dimensions
2. To explore the culinary food in varied regions of India with focus on the international tourism
3. To identify and appraise the state of Rajasthan in culinary tourism and the rising factors
Data Analytics Patterns from Foreign Tourists
Following is the data analytics on the number of foreign tourists and their elevation in year wise patterns
and the figures are very attracting as the numbers of tourists are escalating with the huge prominence.
Table 2: Escalation of Foreign Tourists
Year Percentage Escalation Foreign Tourists Arrival in
(Increase) India
(In Millions)
2000 6.7 2.65
2001 -4.2 2.54
2002 -6 2.38
2003 14.3 2.73
2004 26.8 3.46
2005 13.3 3.92
2006 13.5 4.45
2007 14.3 5.08
2008 4 5.28
2009 -2.2 5.17
2010 11.8 5.78
2011 9.2 6.31
2012 4.3 6.58
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International Journal of Advanced Science and Technology
Vol. 29, No. 6s, (2020), pp. 2379-2388
2013 5.9 6.97
2014 10.2 7.68
2015 4.5 8.03
2016 9.7 8.8
2017 14 10.04
2018 7.9 5.16
In addition to the traditional motives, the tourists visit different locations of Rajasthan because of the
special aspects including food tourism. Food and Cuisine tourism is one of the key points in the
Rajasthani tourism in which the local taste and tang with the related aspects is given huge priorities in
addition to the savor [9, 10, 11, 12].
Key Dimensions of Rajasthani Tourism and Elevation Factors
Food and Local Cusine
Folk Music And Dance
Architecture
Handicrafts
Traditional Garments and Dresses of Rajasthan
Attithi Devo Bhavo
Local Customs
Religions
Camels and Camel Festivities
Diversion to understand the local languages
The related factors and escalation factors in Rajasthan food tourism is also having enormous aspects
including Flavours of India, Culinary Classes in Tourists Itinerary
Culinary Heritage, A Mirror to Real India, the “Incredible Tiffin” Campaign, Flavour plus medicinal,
Food Festivals to Promote Tourism and many others which are having the direct association and
integration with the ethno-social points [13, 14].
Figure 2: Perspectives of Rajasthani Tourism Industry
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Copyright ⓒ 2020 SERSC
International Journal of Advanced Science and Technology
Vol. 29, No. 6s, (2020), pp. 2379-2388
Following are the key places and locations which are preferred most by the tourists because of the
elevation of Rajasthan Food Tourism and the growth of Hotel Industry [15, 16] with the integration of
local cuisine
Ajmer
Alwar
Bikaner
Bharatpur
Bundi
Udaipur
Chittorgarh
Jaisalmer
Mount Abu
Ranthambore
Jodhpur
Nathdwara
Jaipur
Kota
Shekhwati
Ranakpur
Figure 3: Prime Factors Rajasthani Tourism
Food tourism is having the taxonomy with the following segments
1. Dining experiences
2. Food Festivals
3. Brewery, Wine and Beer
4. Food Tours
5. Cooking and Cuisine
Following is the Strength, Weakness, Opportunities, Threats (SWOT) Analysis on the research aspects and
undertaken [17] here
SWOT Analysis:
Strengths
Good Sight-Seeing
Attractive Tourism Elevation Prospects
Excellent Accommodation
Easy Transport Services
Good Range Of Shopping
Good Hospitality
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Excellent Locations for Relaxation
Products Diversity
Weakness
Incidents Of Increased Pricing And Fake Products Sold
Lack of Safety and Security of Tourists.
Lack of Tourism Courses and Training.
Lack Of Use Of Different Languages In The Tourist
Literature.
Opportunity
Payment Gateways and International Cards Acceptance
Plastic Money and Courier Options.
Eco-Heritage
Easier Online Booking Systems
Additional Spiritual Tourism
Promotion And Marketing Strategy
Government Support
Value Added Services Such As Travel Cards,
Novel Tourism Products and Innovations.
Threat
Under-Developed Infrastructure and Hygiene Issues.
Political Instability
Lack Of Public Private Partnership
Dominance in Locals and Political Leaders
Research Dimensions and Statement
This manuscript is presenting the factors and key parameters towards the evolution and adoption of
local cuisine by the tourists. The International as well as Domestic Tourists was asked about the local
tang and taste with the elevation factors in the food tourism and local taste.
Table 3: Typical Rajasthani Dishes with Elevation of Food Tourism
Kikoda ro saag Makki ri raab Matar ro saag
Balushahi sutar Feni Churma
Besan Chakki DilKhushaal Gujia
Halwa Ghevar Kadka
Seero Imarti Palang Torh
Milk-Cake Jhajariya Makkhan-bada
Mawa Kachori "Ras malai" Alwar ka Mawa
"Jalebi" Guwar fali ro saag Moranga ro saag
Pyaaz Paneer Aloo matar ro saag Badi
Bharma Tinda Aam ki kadhi Jaipuri mewa Pulao
Mogar ki sabzi Guwar fali saag Childa
Ker-saangri ro saag Pittod ki sabzi Lauki ra Koftey
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Copyright ⓒ 2020 SERSCInternational Journal of Advanced Science and Technology
Vol. 29, No. 6s, (2020), pp. 2379-2388
Makki ri ghaat dahi mein aloo Besan Gatte/patod ro saag
Sev Tamatar Dal Tadka Masala Gatta
besan purala Bajra Roti, Kadi Gulab Jamun ki Sabzi
meethi danamethi Kalmi vada Bajra ka Khichda
Gatte ki sabzi (Gravy/Dry) Haldi ro saag Dal Baati Churma
Papad, Badi ro saag Bajra ri raab Besan Childa Sabzi
Kadahai Bajra ki roti Gajar ro saag
Govind Gatte Raabdi Shahi Gatte
Makki ro saag Lacha Pakori Dal Chawal Kutt
Dal Banjari Gatte matar khichadi Beans ro saag
Karela ro saag rabori ro saag Gutte ki Khichadi
Panchkuta/Ker Sangri Kadhi Motha ro saag
Kabuli- Veg layered Pulao Kicha ro saag Jaipuri
Danamethi Ker Dak sabzi Papad ro saag
Research Methodology and Associated Perspectives
Food Tourism Aspects
Impact of Culinary Tourism in International Perspectives
Data Collection and
Evaluation Patterns
Fetching and Integration Fetching and Integration
of Datasets from Primary of Datasets from Primary
Sources Sources
Generation of
Outcomes
Result and Logs of
Existing Approach
Key Factors from
Culinary Aspects
Plotting and Probe Cavernous
Outcomes
Factors and Analytics on
Evaluations Assorted Factors
Figure 4: Research Methodological Aspects
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Copyright ⓒ 2020 SERSCInternational Journal of Advanced Science and Technology
Vol. 29, No. 6s, (2020), pp. 2379-2388
Pragmatic Analytics and Outcomes
The pragmatic evaluation of the foreign as well as the domestic tourists is done with the enormous key
points and factors whereby primary as well as secondary data analytics is done so that the favoritism on
diversified points can be evaluated.
Table 4: Visitors' Analytics with the Diversion on Factors to Visit
Key Parameter to Visit Number of Diversion
Tourists
Cuisine 49 90
Trip 39 57
Monuments 23 49
Adventure 21 78
Wildlife 24 42
Figure 5: Evaluation of Tourism Factors
From the data evaluations and analytics, it is found that the local cuisine and tang and local aroma based
perspectives are quite huge in the prominence with the visiting specific locations of Rajasthan. The
tourisms whether these are foreign or domestic are more diverted toward the food and tang with the
integration of its parameters in hotels and tourism spots.
Figure 6: Bar Plot on Evaluation of Tourism Factors
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Copyright ⓒ 2020 SERSCInternational Journal of Advanced Science and Technology
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The bar and line plots are introducing the use designs and enormous height towards the inclinations on
the local cooking and cuisine with the Rajasthani nourishment and it getting immense recognition for
the promotion of the tourism industry.
Table 5: Analytics on Food and Cuisine in Hotels and Tourism Industry
Research Parameter Percentage of
Preference
Branded Food 23
Local Cuisine 69
Any Type of Meal 8
Figure 7: Bar Plot on Evaluation of Tourism Factors
The bar and line plots are presenting the usage patterns and huge elevation towards the preferences on
the local cuisine with the Rajasthani food and it getting huge fame for the overall tourism industry.
Figure 8: Food and Cuisine in Rajasthani Tourism
There is huge elevation and adoption of the cuisine and tang in the local food of Rajasthan and these
are being adopted in the hotels. A number of online portals and tourism web applications are
highlighting a lot which are promoting the food tourism in Rajasthan.
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Conclusion
India being an eminent country for tourism in assorted segments, there are enormous factors and key
points due to which tourists visit very frequently. The food and taste is one of these points, Rajasthan
is one of the key traveler goals in India. The nourishment and neighborhood cooking of Rajasthan is
having the kind of local aroma in which the wellbeing based nourishment is arranged with the goal that
the natural conditions can be met and there will be protect of the human wellbeing. The Rajasthani
culture is having colossal nourishment and cooking styles in which the cuisine based key points of view
are incorporated. In this composition, the investigation on the Rajasthani nourishment with the
development just as reception of neighborhood nourishment is exhibited. The visitors from arranged
areas and legends are dissected as far as their taste and tang with the particular elements towards visiting
Rajasthan. It is found from the exploration angles and examination that the neighborhood cooking is
increasing gigantic unmistakable quality and drawing in the sightseers from numerous locales and that
is hoisting the general execution and income of Rajasthan state just as the aggregate income of the
nation.
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