MEMBERS' INFORMATION AND MEDIA KIT - WITH MORE THAN 1,2 MILLION VISITORS AND CREATE CLOSE - Tourisme Autochtone Québec
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEMBERSHIP AND VISIBILITY
2018-2019
MEMBERS' INFORMATION
AND MEDIA KIT
EACH YEAR, ABORIGINAL QUEBEC SHARE THEIR CULTURE
© Mathieu Dupuis / TAQ
WITH MORE THAN 1,2 MILLION VISITORS AND CREATE CLOSE
TO 3,500 JOBS THUS GENERATING PROFITS OF $169M.
MEMBERSHIP FORM
Quebec Aboriginal Tourism
2018-2019
IDENTIFICATION
Company name:_________________________________________________________________________
Representative name: Fonction :
Email:
Other contact: Fonction :
Email:
Adress: ________________________________________________________________________________
City: ______________________________ Postal Code: _________________________________________
Phone 1: ______________________________ Phone 2: _________________________________________
Free :
Email:
Website:
Additionnal Information:
MEMBERSHIP FEE
CHECK MEMBER CATEGORIE RATE GST QST TOTAL COCHE
Regular active member $450,00 $22,50 $44,89 _____________
Active outfitter $335,00 $16,75 $33,42 _____________
Active event $225,00 $11,25 $22,44 _____________
Active artist and artisan $225,00 $11,25 $22,44 _____________
Auxiliary Member $225,00 $11,25 $22,44 _____________
Associate member $550,00 $27,50 $54,86 _____________
Delegate member $500,00 $25,00 $49,88 _____________
5%
discount
if paid by credit
card before
PAYMENT January 19th !
Cheque made payable to Quebec Aboriginal Tourism
Charge my credit card ( Visa MasterCard) Credit Card Number:_____________________________________
/
Expiry Date: _______ _______ Security Number (Three-digit code that appears on the back of your card): ___________
If you qualify for tax exemption, please enter the amount (exclusive taxes)
and give us your band number : Thank you!
Person in charge of accounting:
I HEREBY APPLY TO BECOME A MEMBER OF QUEBEC ABORIGINAL TOURISM
FROM APRIL 1ST 2018 TO MARCH 31ST 2019.
Signature Date / / 2018-2019
D M Y
MEMBERSHIP REGISTRATION FORM
Quebec Aboriginal Tourism
2018-2019
ADDITIONAL INFORMATION – ACTIVE MEMBERS
WE WANT TO BETTER KNOW YOU
TO BETTER SERVE YOU!
Answer a mini-questionnaire of 4 questions for a chance
to win your membership.
Please provide the following information based on the results of your recent financial year (2016).
Under which category does your establishment’s turnover fall?
Less than $30,000 Between $30,000 and $99,999 Between $100,000 and $249,999
Between $250,000 and $499,999 Between $500,000 and $999,999 $1,000,000 or more
What is the approximate distribution of your clientele between local visitors and tourists?
Local (from your tourist region) _________________
+
EZ Tourists (from outside your tourist region) ________________
I don’t take into account where my visitors come from _______________
The sum of these two numbers should represent your total number of visitors in 2016.
What was the amount invested in capital projects?
(Examples of capital assets: new construction, major improvements to existing structures,
purchase of new equipment, major repairs to machinery and equipment.
Note: Routine maintenance costs are not part of these investments.)
_______________________$
How many people did you employ in your establishment in 2016 (including yourself)?
(Paid employees of your establishment; excluding volunteers, unremunerated trainees or community workers.
Specify 1 if you are the owner and sole employee of the enterprise)
___________________ Aboriginal employees ______________ non-Aboriginal employees
Thank you Tiawenhk Mikwetc Meegwetc Meegwetch Tshinashkumitin Nakurmiik Welaliog
Nià:wen Chiniskomiitin Merci
You can also fill out this mini-questionnaire directly online:
https://fr.surveymonkey.com/r/MVB2C3P
© xxxxxxxxxx
© Mathieu Dupuis / TAQ
MEMBERSHIP 2018-2019
2016-2017
QUÉBEC ABORIGINAL TOURISM
IT'S TIME TO RENEW YOUR MEMBERSHIP WITH
QUÉBEC ABORIGINAL TOURISM OR TO BECOME A NEW,
OFFICIAL MEMBER OF OUR ASSOCIATION!
This kit will walk you through the services that we offer to our members
in terms of business development, marketing and communication. It also
details our representation services as your sectoral tourism association.
This kit provides information about the 2018-2019 Origin(e) magazine,
visibility and promotion tools that we offer and your media placement
options to put forward your Aboriginal tourism experience.
1 ASSOCIATION 3 TYPES OF MEMBERSHIP QUEBEC ABORIGINAL TOURISM Quebec Aboriginal Tourism (QAT) for aboriginal tourism. QAT is also members and their products, was founded in 1991 as the Société recognized by the Assembly of and safeguard the interests of Touristique Innu and was the First Nations of Quebec and aboriginal tourism entrepreneur. afterwards known as Quebec Labrador as an active involvement We represent the political and Aboriginal Tourism Corporation and leader in representing Quebec economic interests of more till 2010. QAT is the sectoral Aboriginal tourism industry. than 150 aboriginal tourism tourism association recognized enterprises, organizations and by Quebec's ministry of tourism Our mission is to support the Band Councils from all aboriginal as the official representative body development and visibility of our Nations of the province. TYPE OF MEMBERSHIP ACTIVE MEMBER A tourism enterprise or corporation, managed by a voting majority of aboriginals. Active members may vote and are eligible to sit on QAT's Board of Directors. E.g.: Entrepreneurs, festivals, inns, museums, tourist shops, etc. Active members can be grouped into five sub-categories (regular, outfitting, event, artists/ craftsmen ans probationary). Auxiliary member are Aboriginal people or corporations, in the process of obtaining accreditation for their business activity and/or in their first two years of operation. These members cannot vote and are not eligible to sit on QAT’s Board of Directors. ASSOCIATE MEMBER Individuals or corporations interested in our objectives and activities, and involved in the professional activities of active members. Associate members may vote and are eligible to sit on QAT's Board of Directors. E.g.: service providers, collaborators, sectorial tourism organizations, regional tourism organizations, etc. DELEGATE MEMBER Designated or authorized representatives of aboriginal communities, interested in our objectives and activities. Delegate members may vote and are eligible to sit on QAT's Board of Directors . E.g.: Government agency, Band Council, development agency, economic development entity, etc.
TO RENEW
YOUR QAT MEMBERSHIP
WHY BECOME A MEMBER? or to officially become
Being a member means contributing to the development, a new member,
promotion and marketing of Quebec’s aboriginal tourism please fill out and send your
experience. You will be participating in the growth of 2018-2019 membership form to
a distinctive sector that complements Quebec as a info@tourismeautochtone.com
tourism destination with local, provincial or international
markets. Our member benefits detailed below will help
you grow your business.
MEMBER BENEFITS
Becoming a QAT member means
you can benefit from the following:
nsure unique visibility in tourism
E
markets
Participate in innovative and targeted NEW THIS YEAR – QAT’S ACTIVE
promotional campaigns MEMBERS ALSO HAVE ITAC
Reap the economic benefits of our MEMBERSHIP!
initiatives Each active member of Québec Aboriginal
Increase your visibility through our Tourism now automatically becomes a
many marketing and business member of our national association –
development tools and initiatives Indigenous Tourism Association of Canada
Develop your market knowledge, (ITAC)! You’ll receive services both from
your provincial and national Aboriginal
skills and know-how
associations and benefit from increased
Develop your tourism offer
marketing and visibility. This agreement
E xpand your network in the industry at allows you to take your experiences and
the provincial, national and enterprises to another level! For all the details
international levels about the benefits of your ITAC membership,
Gain access to data, studies and including the possibility of featuring on
formation ITAC’s online members’ list and in the Guide
to Indigenous tourism in Canada, please
Access to leading professional
visit IndigenousTourism.ca.
consulting services
Support in all stages of development ITAC is the national destination marketing
and promotion organization for Aboriginal tourism in
Access and participation in studies to Canada and promotes market-ready
Aboriginal tourism enterprises from
improve our strategic knowledge
all provinces and territories to visitors
To be a member to Indigenous Tourism
worldwide.
Association of Canada
Mathieu Dupuis / TAQ
Reserve your copy
by January 19, 2018
MARKETING AND ADVERTISING OFFERS
Systematically, each
active member
get 1/3 page in his
regional section with
photos, description
and contact details.
THE ONLY MAGAZINE DEDICATED TO ABORIGINAL TOURISM THAT OFFERS CONTENT
FOR ALL MEMBER ENTERPRISES ACROSS ABORIGINAL QUEBEC.
ORIGIN(E): THE 2017-2018 ISSUE OF ABORIGINAL QUEBEC’S TOURISM MAGAZINE
| 45, 000 COPIES | 108 PAGES |
Origin(e) magazine: showcasing the richness of indigenous Quebec and its 11 nations,
year after year.
From unique experiences to communion with nature... A living facets of indigenous culture and
authentic encounters, Origin(e) heritage that forms an integral part extends an exclusive invitation
magazine aims to reflect the of contemporary Quebec. to experience life in indigenous
diversity of indigenous life across Covering a variety of subjects and communities first-hand. It is in
the regions of Quebec: a world privileging a high-quality editorial this spirit that Origin(e) magazine
of traditions and adventure, art approach, Origin(e) magazine ensures the promotion of each
and memory, a lifestyle in close offers a way to discover the different active member and their partners.
READERSHIP
AND DISTRIBUTION
Our tourism magazine for Aboriginal Quebec is bilingual with a circulation
of 45 000 copies.
It is offered for free to international and national tourists in all
information centres of Montreal and Quebec City, the host network of
l'Alliance de l'industrie touristique du Québec, as well as at members
and partners locations. It is also distributed at various tour operators,
travel agencies and tourism multipliers, as well as at various national
and international commercial and consumer trade shows.
An e-edition of our tourism magazine for Aboriginal Quebec
is also available at the following website:
www.quebecaboriginal.com
CLOSING DATES
To reserve active members ad
space* (Third of a page ad offered
to members of Quebec Aboriginal
Tourism): January 19, 2018
To reserve ad space: (member and
advertising executive)
January 19, 2018
Final date to submit promotional
material: member and advertising executive :
February 9, 2018
Publishing date of magazine and
distribution: : March 30, 2018
- Rates do not include graphic design services.
- Accepted formats: high-resolution PDF, InDesign
or EPS.
- Bilingual advertisements are recommended.
© Mathieu Dupuis / TAQ
*Active Members: Once we receive your membership
form, a follow-up will be done with you to confirm,
modify or write your profile information for the
Origin(e) magazine in collaboration with Les Éditions
Néopol.
© Mathieu Dupuis / TAQ
RATE AND SIZE
© Mathieu Dupuis / TAQ
In addition to the one third of a page ad to which you are entitled as a member of Quebec Aboriginal
Tourism, fill your ad space with an ad or advertorial at the following rates.
Member rates Non-Member rates
SIZE RATE SIZE RATE
1 PAGE $2600 1 PAGE $3300
DOUBLE PAGE $4000 DOUBLE PAGE $5000
1/2 PAGE $1650 1/2 PAGE $2500
C2 COVER $3100 C2 COVER $4400
C4 COVER $5000 ADVERTORIA $4000 / PAGE
ADVERTORIA $3300 / PAGE NEW 1/3 PAGE $1900
NEW 1/3 PAGE $1000
Size Specifications
1 PAGE 1/2 HORIZONTAL
Text area : 7 in. x 9,75 in. Text area : 7 in. x 4,875 in.
Trim area : 7,75 in. x 10,5 in. Trim area : 7,75 in. x 5,25 in.
Bleed area : 8 in. x 10,75 in. Bleed area : 8 in. x 5,375 in.
DOUBLE PAGE 1/3 HORIZONTAL
Text area : 7 in. x 9,75 in. (per page) Text area : 7 in. x 3,25 in.
Trim area : 15,5 in. x 10,5 in. Trim area : 7,875 in. x 3,5 in.
Bleed area : 15,75 in. x 10,75 in. Bleed area : 8,125 in. x 3,585 in.
The safety margin must be set at 3/8 inch. The above-mentioned sizes include the safety margin and bleed area on one side (left or right). We must receive
each of these sizes in ‘left page’ and ‘right page’ versions. Ads without bleed area: the final size corresponds to the size of the text area.
Increase your
Visibility with the
WWW.TOURISMEAUTOCHTONE.COM Web investment
THE POWER OF WEB 2.0
Your customized member visitors looking for an authentic, high- accessed on all devices. To promote
profile on QAT’s website (www. quality and distinctive experience your visibility and performance, you
quebecaboriginal.com) is the ideal in Aboriginal Quebec. The website can add an advertising banner on
way to promote your business with is now responsive i.e. it can be the website.
MEMBER SECTION AND TOOLBOX
C
ustomized profile and a webpage dedicated to each active member
Search by region, Nation and business activity
Online visibility for your packages
Section dedicated to job and training opportunities
News and exclusive content for all members
Renewed and updated editorial content
2016 WEB STATISTICS
Over 70 000 visits annually
Up to 6000 untill 10 000 monthly visits
© Mathieu Dupuis / TAQ
80 % of new visitors
Over 150 000 page views
Visitors on the website are mainly from Canada, closely followed
by France and the USA. The remaining online visits are from Switzerland,
Belgium, Italy, Brazil, UK, Spain.ONLINE NEWSLETTER
The electronic bulletin is published at least
6 times per year to reach out to the other
members, people from the tourism industry at More than 1000 recipients
large (whether Aboriginal, Quebec, Canadian or Information about Quebec Aboriginal Tourism
international) and potential visitors interested in Information about our offers and news from
the aboriginal tourism experience. our members
The online newsletter can feature your ad or
advertorial to reach an extended readership!
© Nunavik / Hooké© Lendemain de Trole
RATE
SIZE RATE
WEB BANNER
2 MONTHS MINIMUM $65 / MONTH
www.tourismeautochtone.com
$500 $ / YEAR
NEWSLETTER PUBLICITY $55 SPACE
NEWSLETTER ADVERTORIAL $100 TEXT
SOCIAL MEDIA
Today, social media is a must! QAT effectively leverages on social
media and mobility to promote aboriginal tourism. Follow us on our
social networks and feel free to provide us with content.
Please provide your web details on the registration form so
that we can follow you and share your updates.
More than 5000 Facebook followers
More than 1500 Twitter followers
TAQ
Dupuis / /TAQ
More than 60 photobooks Flickr
A very dynamic Youtube channel with more than
Mathieu Dupuis
35000 views annually
© Mathieu
The highlighting of our news and yours!
©© Mathieu Dupuis / TAQ
TRADE FAIRS, TOURS AND OTHER PRINTED MATERIALS
TRADE SHOWS AND FAIRS
The demand for aboriginal tourism at different fairs at the local and customers as possible and build
is on the rise internationally. QAT international levels to promote your relations with travel professionals
will once again be present at visibility as well as ours. Each year for you.
major trade shows in Europe and we meet with as many potential
TOURS
QAT, in collaboration with fund aboriginal tourism enterprises. Fam and tour operators. These tours
providers and strategic partners, tours are also organized to build are an opportunity to promote your
organizes press tours in several greater awareness on the facilities enterprise with these marketing
regions of Quebec to support the and products of aboriginal tourism partners.
development and promotion of enterprises with agents, distributors
OTHER PRINTED MATERIALS
AGREEMENT WITH PETIT FUTÉ
AND QUÉBEC LE MAG'
Specific sales kits will be sent to you for these two additional
visibility opportunities.
Quebec Aboriginal Tourism Phone: 418 843-5030
50, boul. Maurice-Bastien, local 510 Fax: 418 843-7164
Wendake (Québec) G0A 4V0 Free: 1 877 698-7827
CANADA info@tourismeautochtone.com
Patricia Auclair, Operations Manager or Véronik Picard-Martineau,
Aboriginal Tourist Services Agent at info@tourismeautochtone.com
Jason Picard-Binet, Marketing Advisor at jpicard@tourismeautochtone.comADVERTISING CONTRACT
TOURISM MAGAZINE 2018-2019
QUEBEC'S ABORIGINAL TOURISM MAGAZINE
Company name or organization:_____________________________________________________________
Contact: _______________________________________________________________________________
Title:___________________________________________________________________________________
Name of person in charge:___________________________________ Email: ________________________
Address:_______________________________________________________________________________
City:______________________________________________ Postal code: ___________________________
Phone:____________________________________________ Fax: _________________________________
Email:______________________________________ Website: ____________________________________
MEMBER RATE
SIZE RATE GST QST TOTAL CHECK
1 PAGE $2600,00 $130,00 $259,35
1/2 PAGE $1650,00 $82,50 $164,59
1/3 PAGE $1000,00 $50,00 $99,75
C2 COVER $3100,00 $155,00 $309,23
BACK COVER $5000,00 $250,00 $498,75
DOUBLE PAGE $4000,00 $200,00 $399,00
ADVERTORIAL $3300,00 $165,00 $329,18
NON-MEMBER RATES
SIZE RATE GST QST TOTAL CHECK
1 PAGE $3300,00 $165,00 $329,18
1/2 PAGE $2500,00 $125,00 $249,38
1/3 PAGE $1900,00 $95,00 $189,59
C2 COVER $4500,00 $225,00 $448,88
DOUBLE PAGE $5000,00 $250,00 $498,75
ADVERTORIAL $4000,00 $200,00 $399,00
OTHER ADVERTISING OPPORTUNITIES
À LA CARTE TYPE RATE GST QST TOTAL CHECK
WEB BANNER Minimum $65 / month $3,25 $6,48
www.tourismeautochtone.com 2 months $500 / year $25,00 $49,88
NEWSLETTER 1 space $55 $2,75 $5,49
NEWSLETTER ADVERTORIAL 1 text $100 $5,00 $9,98
If you qualify for tax exemption, please enter the amount (exclusive taxes) and give us
Band number: ____________________________________________________ Thank you !
5%discount
PAYMENT if paid by credit
card before
January 19 !
Cheque made payable to Quebec Aboriginal Tourism
Charge my credit card ( Visa MasterCard) Credit Card Number:____________________________________
Expiry Date: _______ / _______ Security Number (Three-digit code that appears on the back of your card): _____________________
Signature Date / / 2018-2019
D M Y
* Rates do not include graphic design services. Accepted formats: high-resolution PDF, InDesign or EPS.
We strongly recommend that you send in a bilingual ad.You can also read
