Interscholastic Equestrian Association’s Media & Promotions Catalog
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Interscholastic Equestrian Association’s MEDIA & PROMOTIONS CATALOG SPONSORSHIP LOGO MERCHANDISING ADVERTISING
Connect to an Riders
TH
Extraordinary Market... 67% are considering an equine career
IEA members represent the most sought-after target demographic: youngsters aged 11-19. Over 80% 40% ride 2-3 days a week
of them are female and many reside in households with more than $100,000 in annual income. Of
course, this group is supported by parents, families and friends. 80% are female
A N N I V E R S A R Y The IEA specializes in building custom sponsorship and promotional packages to meet the needs of
our sponsors and advertisers. We recognize that each company/organization has unique marketing
needs.
Coaches
We will work with you to create an integrated program specially designed to meet your goals, from our
2002 wide range of sponsorship, promotions and licensing options.
72% are full time riding instructors
44% own a riding facility
Introduction to the IEA...
46% use more than 10 horses for riding
instruction
Founded in 2002, the Interscholastic Equestrian Association includes Beginning in September of each year, individuals and teams contend in
Parents
more than 12,500 middle and high school riders across the United multiple competitions during the regular season. Earning points during
States. Available to public or private schools and barn teams, the regular season allows riders/teams to qualify for Regional and Zone 80% have 2-4 people in their household
there is no need for any rider to own a horse. The IEA provides a mount finals. The top riders and teams can advance to the National Finals,
and tack to each participant at every event. IEA riders compete in Hunt held in late spring each year. Points are tracked for individual rider 47% have a household income of
Seat and Western disciplines in unfamiliar tack on unfamiliar accomplishments AND for overall team accomplishments. $100,000-250,000
mounts. On show days, each rider draws a horse and enters the show
arena with little or no opportunity to familiarize themselves with their The unique team aspect of the IEA provides riders and barns the op- 20% spend $1,000-3,000 a month
horse. This format equalizes competition variables and tests the horse- portunity to work together as a team, and build lasting friendships. Let on horseback riding
manship of the contestants and provides horse-showing opportunities us help you build your business relationship with our members!
to a wide range of individuals. 60% have two children that compete in IEA
IEA Shows...
Each year, the IEA teams host nearly 800 hunt seat and western shows
across the country. You and your products should be there, too!
Where we are...
The IEA currently has nine active zones (1, 2, 3, 4, 5, 7, 8, 9 & 10) across the
United States. Your marketing strategy can be targeted to fit your sales area.
5
Build your custom sponsorship package... Your company name
included in all references to
your unique sponsored
Live streaming video
commercials at National Finals
(:10, :15, :30 and 1:00 spots
Email – get your message
in front of targeted
IEA members
portions throughout the year available).
Take the Reins Magazine – Direct mail – your company’s
Named Trophies to be
digitally distributed to every IEA marketing information sent
presented at Zone and/or
member and coach (all issues directly to more than 25,000
National Finals
stay on the IEA website, too!) equestrian families
$20,000+
Product giveaway to class
participants and distribution Promotional Literature – your
VIP seating at National
of promotional materials at company’s logo on thousands
Finals
IEA events throughout of brochures every year
the year
Up to $19,999 Vendor booth space Your company logo on a
available at Regional, Zone variety of items at Public announcements
and National Finals events National Finals (ex: Back during Zone and/or
and many regular numbers, goodie bags, hats, National Finals
season shows horse coolers, saddle pads)
Up to $9,999 Banner signs to be displayed
Arena advertising – your
in prime locations at
Right to present awards company’s logo where all the
Regional, Zone and/or
action is
National Finals
Up to $4,999 Special event signage and
Event Program ads – choose
to be included in the
Your logo and web link on
the IEA website (for Zone
National Finals program or
promotion and National Finals) through
in every program for
December 31st
every show!
Up to $999 Banner ads and web links
on prime pages of the IEA Promotion on Social Media
Right to distribute
promotional material in rider
website goodie bags
6
TAKE THE REINS Magazine
A La Carte Advertising Rates...
Your Ad digitally delivered quarterly to every IEA Member
www.RideIEA.org Direct Mail & Electronic Mail
SIZE PRICE SPECS
Trim 8.25” x 10.875 Banner Rates per Month We’ll provide the addresses - you provide the content to reach our
Full Page 4-color extensive database of equestrians, families and coaches.
$500 Bleed 8.5” x 11.125”
Linked Ad National Zone Lists can be filtered to reach your target audience.
Live Area 0.5” in from trim
1/2 Page 4-color Small Ad Large Ad Small Ad Large Ad Set up $120
$250 Horizontal 7.25”w x 4.75”h 3 months $200 $400 $100 $200
Linked Ad
Minimum Mail Quantity 500
Business Card 6 months $140 $280 $70 $140
$50 3.5”w x 2”h
Ad 9 months $120 $240 $60 $120 One-Time Purchase $0.65/person/mailing
12 months $100 $200 $50 $100 Two-Time Purchase $0.60/person/mailing
Accepted File Formats: Three-Time Puchase $0.55/person/mailing
• Press-Quality PDF files Set up $50 per Ad
• Native application files will not be accepted Large Banner Ad 1200px by 150px
Small Banner Ad 300px by 300px
Before sending PDF ads, check: Arena Advertising
• Images are 300 dpi
Your company’s banner sign displayed in the show arena
• Bleed is included
• A clickable web link is included Regional $150 Monthly Social Media Posts
Zone $300 The IEA will post, on behalf of your company, to almost 20,000
National $600 social media followers combined.
Price per month with option to boost post for more exposure.
Event Program Advertising Boosting rates and target audience are customized by sponsor.
Commercials During Live-Streaming Events *Inquire about special social media promotions
Your ad or a customized “Best Wishes” message in the event
programs for National and Zone Finals Events Run as many as 10 commercials per day at National Finals
3 Months $100
National Zone *The 2016 National Finals live stream had nearly 30,000 views 6 Months $70
Full Page 4-color Ad $500 $350 (if available) 9 Months $60
Full Page Black & White Ad $300 $200 :10, :15, or :30 spots Price
12 Months $50
1/2 Page Black & White Ad $150 $100 Per Day $300
IEA Yearly Logo Licensing Rates...
IEA Logo Licensing...
UNLIMITED SALES TERRITORY
WITHIN THE NATION Ability to sell within
designated Zone(s) Ability to sell within
designated Included with this
Included with this fee are: Region(s) fee are:
Included with this fee are:
• National rights to IEA • Team rights to
Do you have a product line that you’d like to market • Zone rights to IEA
National Logo & Zone Logos National Logo & Included with the fee IEA National
to IEA members? Our retail logo licensing program
• Three consecutive months of specific Zone(s) Logo(s) are: Logo and specific
allows vendors to sell and promote products with the
banner ads on IEA website • Three consecutive • Regional right to IEA Zone(s) Logo(s)
IEA logo. An IEA logo license will allow you to build
your brand to more than 25,000 IEA members and • Complimentary booth at IEA months of banner National Logo • Ability to sell
National Finals *space to be ads on the IEA Zone(s) and specific Zone(s) unlimited items to
alums. Pricing is available on Team, Regional, Zone
determined by location website Logo(s) team members.
and National levels.
• 20% off IEA advertising rates • Free booth at IEA Zone • For teams up to
Finals *space to be 30 people
All vendors participating in the Logo Licensing
program will receive a listing on the IEA website, determined by location
www.RideIEA.org, under the “Shop” tab. This will be • 10% off IEA advertising
the “go-to” place for IEA members, teams and show rates
Zone One
hosts to shop for everything with an IEA logo!
$100
$1,000-$2,500 per $750
The IEA website had around 210,000 unique views
for the 2015-2016 season. Ask us how you can get
$4,500 Zone
your business featured on our website. 10
Stephanie Keough
Sales Representative & National Finals Coordinator
O: 877-743-3432 x202
C: 440-547-8185
E: Stephanie@rideIEA.org
Myron Leff
Chief Operating/Marketing & Development Officer
C: 614-460-3532
E: Myron@rideIEA.org
McKenzie Yates
Communications Coordinator
O: 877-743-3432 x201
E: McKenzie@rideIEA.org
Website:
RideIEA.org
www.FACEBOOK.com/rideiea
Instagram, Twitter & SnapChat: @RideIEA
© 2016
You can also read
