Interscholastic Equestrian Association’s Media & Promotions Catalog →
Interscholastic Equestrian Association’s Media & Promotions Catalog →
Interscholastic Equestrian Association’s MEDIA & PROMOTIONS CATALOG SPONSORSHIP LOGO MERCHANDISING ADVERTISING
Parents 80% have 2-4 people in their household 47% have a household income of $100,000-250,000 20% spend $1,000-3,000 a month on horseback riding 60% have two children that compete in IEA Introduction to the IEA... Founded in 2002, the Interscholastic Equestrian Association includes more than 12,500 middle and high school riders across the United States. Available to public or private schools and barn teams, there is no need for any rider to own a horse. The IEA provides a mount and tack to each participant at every event. IEA riders compete in Hunt Seat and Western disciplines in unfamiliar tack on unfamiliar mounts. On show days, each rider draws a horse and enters the show arena with little or no opportunity to familiarize themselves with their horse. This format equalizes competition variables and tests the horse- manship of the contestants and provides horse-showing opportunities to a wide range of individuals.
Beginning in September of each year, individuals and teams contend in multiple competitions during the regular season. Earning points during the regular season allows riders/teams to qualify for Regional and Zone finals. The top riders and teams can advance to the National Finals, held in late spring each year. Points are tracked for individual rider accomplishments AND for overall team accomplishments. The unique team aspect of the IEA provides riders and barns the op- portunity to work together as a team, and build lasting friendships. Let us help you build your business relationship with our members! IEA members represent the most sought-after target demographic: youngsters aged 11-19. Over 80% of them are female and many reside in households with more than $100,000 in annual income. Of course, this group is supported by parents, families and friends.
The IEA specializes in building custom sponsorship and promotional packages to meet the needs of our sponsors and advertisers. We recognize that each company/organization has unique marketing needs. We will work with you to create an integrated program specially designed to meet your goals, from our wide range of sponsorship, promotions and licensing options. Coaches 72% are full time riding instructors 44% own a riding facility 46% use more than 10 horses for riding instruction Riders 67% are considering an equine career 40% ride 2-3 days a week 80% are female Connect to an Extraordinary Market... 2002 TH A N N I V E R S A R Y
IEA Shows... Each year, the IEA teams host nearly 800 hunt seat and western shows across the country. You and your products should be there, too! Where we are... The IEA currently has nine active zones (1, 2, 3, 4, 5, 7, 8, 9 & 10) across the United States. Your marketing strategy can be targeted to fit your sales area. 5
Up to $999 Up to $4,999 Up to $9,999 Up to $19,999 $20,000+ 6 Your company name included in all references to your unique sponsored portions throughout the year Named Trophies to be presented at Zone and/or National Finals Product giveaway to class participants and distribution of promotional materials at IEA events throughout the year Vendor booth space available at Regional, Zone and National Finals events and many regular season shows Right to present awards Your company logo on a variety of items at National Finals (ex: Back numbers, goodie bags, hats, horse coolers, saddle pads) Event Program ads – choose to be included in the National Finals program or in every program for every show!
Promotion on Social Media Special event signage and promotion Banner ads and web links on prime pages of the IEA website VIP seating at National Finals Public announcements during Zone and/or National Finals Right to distribute promotional material in rider goodie bags Your logo and web link on the IEA website (for Zone and National Finals) through December 31st Take the Reins Magazine – digitally distributed to every IEA member and coach (all issues stay on the IEA website, too!) Direct mail – your company’s marketing information sent directly to more than 25,000 equestrian families Email – get your message in front of targeted IEA members Arena advertising – your company’s logo where all the action is Promotional Literature – your company’s logo on thousands of brochures every year Live streaming video commercials at National Finals (:10, :15, :30 and 1:00 spots available).
Banner signs to be displayed in prime locations at Regional, Zone and/or National Finals Build your custom sponsorship package...
www.RideIEA.org Banner Rates per Month TAKE THE REINS Magazine Your Ad digitally delivered quarterly to every IEA Member SIZE PRICE SPECS Full Page 4-color Linked Ad $500 Trim 8.25” x 10.875 Bleed 8.5” x 11.125” Live Area 0.5” in from trim 1/2 Page 4-color Linked Ad $250 Horizontal 7.25”w x 4.75”h Business Card Ad $50 3.5”w x 2”h Accepted File Formats: • Press-Quality PDF files • Native application files will not be accepted Before sending PDF ads, check: • Images are 300 dpi • Bleed is included • A clickable web link is included National Zone Small Ad Large Ad Small Ad Large Ad 3 months $200 $400 $100 $200 6 months $140 $280 $70 $140 9 months $120 $240 $60 $120 12 months $100 $200 $50 $100 Set up $50 per Ad Large Banner Ad 1200px by 150px Small Banner Ad 300px by 300px Event Program Advertising Your ad or a customized “Best Wishes” message in the event programs for National and Zone Finals Events National Zone Full Page 4-color Ad $500 $350 (if available) Full Page Black & White Ad $300 $200 1/2 Page Black & White Ad $150 $100 A La Carte Advertising Rates... Direct Mail & Electronic Mail We’ll provide the addresses - you provide the content to reach our extensive database of equestrians, families and coaches. Lists can be filtered to reach your target audience. Set up $120 Minimum Mail Quantity 500 One-Time Purchase $0.65/person/mailing Two-Time Purchase $0.60/person/mailing Three-Time Puchase $0.55/person/mailing Monthly Social Media Posts The IEA will post, on behalf of your company, to almost 20,000 social media followers combined.
Price per month with option to boost post for more exposure. Boosting rates and target audience are customized by sponsor. *Inquire about special social media promotions 3 Months $100 6 Months $70 9 Months $60 12 Months $50 Arena Advertising Your company’s banner sign displayed in the show arena Regional $150 Zone $300 National $600 Commercials During Live-Streaming Events Run as many as 10 commercials per day at National Finals *The 2016 National Finals live stream had nearly 30,000 views :10, :15, or :30 spots Price Per Day $300
Do you have a product line that you’d like to market to IEA members? Our retail logo licensing program allows vendors to sell and promote products with the IEA logo. An IEA logo license will allow you to build your brand to more than 25,000 IEA members and alums. Pricing is available on Team, Regional, Zone and National levels. All vendors participating in the Logo Licensing program will receive a listing on the IEA website, www.RideIEA.org, under the “Shop” tab. This will be the “go-to” place for IEA members, teams and show hosts to shop for everything with an IEA logo! The IEA website had around 210,000 unique views for the 2015-2016 season. Ask us how you can get your business featured on our website. IEA Logo Licensing...
IEA Yearly Logo Licensing Rates... Zone One UNLIMITED SALES TERRITORY WITHIN THE NATION Included with this fee are: • National rights to IEA National Logo & Zone Logos • Three consecutive months of banner ads on IEA website • Complimentary booth at IEA National Finals *space to be determined by location • 20% off IEA advertising rates $4,500 Ability to sell within designated Zone(s) Included with this fee are: • Zone rights to IEA National Logo & specific Zone(s) Logo(s) • Three consecutive months of banner ads on the IEA Zone(s) website • Free booth at IEA Zone Finals *space to be determined by location • 10% off IEA advertising rates $1,000-$2,500 per Zone Ability to sell within designated Region(s) Included with the fee are: • Regional right to IEA National Logo and specific Zone(s) Logo(s) $750 Included with this fee are: • Team rights to IEA National Logo and specific Zone(s) Logo(s) • Ability to sell unlimited items to team members. • For teams up to 30 people $100 10
Stephanie Keough Sales Representative & National Finals Coordinator O: 877-743-3432 x202 C: 440-547-8185 E: Stephanie@rideIEA.org Myron Leff Chief Operating/Marketing & Development Officer C: 614-460-3532 E: Myron@rideIEA.org McKenzie Yates Communications Coordinator O: 877-743-3432 x201 E: McKenzie@rideIEA.org Website: RideIEA.org www.FACEBOOK.com/rideiea Instagram, Twitter & SnapChat: @RideIEA © 2016