Introducing Keratin Complex Color!

Introducing Keratin Complex Color!

Introducing Keratin Complex Color!

• ABBA • COLORDESIGN • MOP • PHYTO • KERATIN COMPLEX • UNIQONE and More! Introducing Keratin Complex Color! May/June 2018

Introducing Keratin Complex Color!

ABBA TRY ME BOX Try the best of ABBA in this great stylist sample box highlighting our New Packaging INCLUDES 1 ABBA Moisture Shampoo 8 oz. 1 NEW ABBA Volume Foam 8 oz. 1 ABBA Color Protection Conditioner 8 oz. 1 NEW ABBA Preserving Blow Dry Spray 8 oz. 1 ABBA Gentle Shampoo 8 oz. 1 NEW Always Fresh Dry Shampoo FOR 30 YEARS PURE PERFORMANCE NEW! CANDY PINK EXTREME RED EXPLOSIVE YELLOW ATOMIC GREEN CARRIBEAN TURQUOISE FRESH ORANGE MYSTIC BLUE REBEL PURPLE WILD BORDEAUX WHITE DIAMOND CLEAR GLOSS FUN&GLAM COLOR PURCHASE 11 Fun & Glam (1 each color) 1 30 Vol Developer 1 White Bleach Powder

Introducing Keratin Complex Color!
Introducing Keratin Complex Color!

Your color, imagined. From the innovators of the smoothing industry comes Keratin Complex Color, a revolutionary keratin-enhanced hair color line. Powered by our Advanced Keratin technology, Ceramides and BotanicalPowerblend™ , our proprietary formula synergistically restores, strengthens and improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift blondes. THREECOLORCATEGORIES KeraLuminous™ KeraLuminous Permanent Color is 100% oxidative color that delivers rich, vibrant and precise results.

WHY WE LOVE IT: • Improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift blondes • Unique technology features a combination of Advanced Keratin and Ceramides that help reduce porosity for long-lasting, even color and increased strength • Intense Neutral Series provides exceptional gray coverage and longevity • Ultra-nourishing cream formula • BotanicalPowerblend™ creates a touchable, softer, smoother, shinier and more youthful-looking hair • Fully intermixable shades create an infinite array of vibrant color results KeraBrilliance® KeraBrilliance Demi-Permanent Color delivers maximum shine and limitless color possibilities, creating brilliant, reflective results. WHY WE LOVE IT: • Advanced Keratin technology and Ceramides create a superior end result by: - enhancing the tone - controlling unwanted tones - balancing color from base to ends • Rich conditioning cream • BotanicalPowerblend™ , ammonia-free formula helps restore strength to damaged hair • Concentrated micronized pigments provide up to 100% gray blending • Unique blend increases moisture retention, creating a touchable, soft, silky texture • Intermixable brilliant shades for endless color possibilities GraffitiGlam™ (n.) Glamorous, beautiful hair color inspired by graffiti – a vibrant art form we admire.

WHY WE LOVE IT: • Dynamic collection of 10 vibrant semi-permanent shades + Clear is designed to inspire every colorist to unleash his/her creativity and make a color statement • Our Advanced Keratin and Ceramides help even out color to create bold, expressive color or soft pastel shades with Clear • 10 shades + Clear available in a convenient pre-packed kit 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

Introducing Keratin Complex Color!

HOWDOESKERATINCOMPLEX® COLORWORK? PROBLEM: DAMAGED HAIR Over time, keratin is depleted from the hair due to a variety of environmental factors and daily stressors. SOLUTION: 3 SIMUL TANEOUS STEP TECHNOLOGY STEP1 Once the formula is applied, our proprietary Advanced Keratin and Ceramide blend fills uneven surfaces in the cuticle and structurally reinforces the Cell Membrane Complex, thereby, strengthening and protecting damaged hair. This unique blend creates a shield that protects the cuticle while reducing UV damage and preventing signs of hair aging. STEP2 As the overall integrity of the hair is improved by the Advanced Keratin and Ceramide blend, the Concentrated Micronized Pigments drive deep into the cortex and link firmly together. The color molecules are evenly dispersed throughout the hair shaft to ensure maximum color penetration and saturation. STEP3 BotanicalPowerblend™ continues to help restore health to the hair with its nourishing, conditioning and moisturizing properties. The result is smooth, healthy-looking hair that has beautiful shine. chlorine & salt water drugstore shampoo age at-home hair color sun heat styling BotanicalPowerblend Concentrated Micronized pigments Ceramide Advanced Keratin 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

Introducing Keratin Complex Color!

PLATINUMINTRO SET YOUR SALON UP FOR ULTIMATE COLOR SUCCESS! PURCHASE (CHOOSE YOUR OWN SHADES) 200 3.4-oz./100mL KeraLuminous™ Permanent Color Shades* 100 3.4-oz./100mL KeraBrilliance® Demi Permanent Shades* 20 3.4-oz./100mL GraffitiGlam™ Shades 3 1-lb. It’s a Blonde Thing® Keratin Lightening System® 1 10-pack Vitalshot® Bond Rebuilder GET FREE 12 32-oz. Keratin Complex® Developer (choose your own) 4 32-oz. Keratin Complex Activator 2 10-pack Vitalshot Bond Rebuilder BACKBAR 2 33.8-oz. Timeless Color® Fade-Defy Shampoo 2 33.8-oz. Timeless Color Fade-Defy Conditioner 2 33.8-oz. Blondeshell® Debrass & Brighten Shampoo 2 33.8-oz. Blondeshell Debrass & Brighten Conditioner 3 8.5-oz. Timeless Color Fade-Defy Masque BONUS!

4 4-oz. Infusion Keratin Replenisher HOT TOOLS & BRUSHES 1 Hydradry Dual Ion + Ceramic Professional Smoothing Dryer 3 2.5” Ceramic + Ionic Round Brush with Thermal Comb 3 3” Ceramic + Ionic Round Brush with Thermal Comb ACCESSORIES 4 Apron 6 Cape 8 Mixing Bowl 12 Applicator Brush 8 Color Applicator Bottle 8 Metal Tube Key 4 Timer 2 Electronic Scale 1 Alligator Hair Clips (6-pack) COLLATERAL 2 Color Wall Chart 3 Lifestyle Guide 1 Color Swatchbook 1 GrafittiGlam Swatchring INCLUDES 1 In-Salon Class Over $400 Value 1 Ticket to a KC Academy Class (Over $1,000 Value) *Limit 6 per shade Your color, imagined. LAVENDER T WILIGHT CREPÚSCULO LAVANDA CRÉPUSCULE LAVANDE CREPUSCOLO LAVANDA GRAFFITIGLAM GRAFFITI GRAFFITIGLAM GRAFFITIGLAM GRAFFITIGLAM GRAFFITIGLAMM GRAFFITIGLAM GRAFFITIGLAM GRA GRAFFITIGLAM GRAFFITIGLAM G GRAFFITIGLAM GRAFFITIGLAM GRAFF GRAFFITIGLAM GRAFFITIGLAM GR GRAFFITIGLAM GRAFFITIGLAM GRAFF GRAFFITIGLAM GRAFFITIGLAM GR GRAFFITIGLAM GRAFFITIGLAM GRAFFI GRAFFITIGLAM GRAFFITIGLAM GR GRAFFITIGLAM GRAFFITIGLAM GRAFF GRAFFITIGLAM GRAFFITIGLAM G GRAFFITIGLAM GRAFFITIGLAM GRA SAVE 34% GIVEAWAYS AT A GLANCE 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

Introducing Keratin Complex Color!

GOLDINTRO GROW YOUR BUSINESS WITH THIS COMPREHENSIVE COLOR INTRO. PURCHASE 96 3.4-oz./100mL KeraLuminous™ Permanent Color Shades* 48 3.4-oz./100mL KeraBrilliance® Demi-Permanent Shades* 11 3.4-oz./100mL GraffitiGlam™ Shades 2 1- lb. It’s a Blonde Thing® Keratin Lightening System® 1 10-pack Vitalshot® Bond Rebuilder GET FREE 6 32-oz. Keratin Complex® Developer (choose your own) 2 32-oz. Keratin Complex Activator 2 10-pack Vitalshot Bond Rebuilder BACKBAR 1 33.8-oz. Timeless Color® Fade-Defy Shampoo 1 33.8-oz. Timeless Color Fade-Defy Conditioner 1 33.8-oz. Blondeshell® Debrass & Brighten Shampoo 1 33.8-oz. Blondeshell Debrass & Brighten Conditioner ACCESSORIES 2 Apron 3 Cape 4 Mixing Bowl 6 Applicator Brush 4 Color Applicator Bottle 6 Metal Tube Key 2 Timer 1 Electronic Scale 1 Alligator Hair Clips (6-pack) COLLATERAL 2 Color Wall Chart 1 Lifestyle Guide 1 Color Swatchbook 1 GrafittiGlam Swatchring INCLUDES 1 In-Salon Class (Over $400 Value) *Limit 6 per shade GRAFFITIGLAM™ TRY-MEKIT (PRE-PACKED) PURCHASE 11 3.4-oz./100mL GraffitiGlam Shades (one of each) RECEIVE FREE 1 GrafittiGlam Swatchring SAVE 31% Smoke Gray Fierce Purple Pink Passion Waterfall Teal Ultramarine Blue Tropical Green Lavender Twilight Rose Pink Sunrise Peach Scarlet Red Clear SAVE 18% 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

Introducing Keratin Complex Color!

SMOOTHINGESSENTIALS PURCHASE 1 33.8-oz. Natural Keratin Smoothing Treatment RECEIVE FREE 1 4-oz. Natural Keratin Smoothing Treatment for Blonde Hair 1 Chemical Cape 1 Mixing Bowl 1 Applicator Brush 1 Smoothing Therapy Quick Guide Brochure Vol. 2 1 Large Certified Window Cling 1 2018 Lifestyle Guide 1 Color Professional Brochure BRIGHTSMOOTHBLONDE PURCHASE 1 8-oz. Natural Keratin Smoothing Treatment for Blonde Hair RECEIVE FREE 1 1-lb. It’s a Blonde Thing Keratin Lightening System 1 32-oz. It’s a Blonde Thing Developer (choose your own) 1 Smoothing Therapy Quick Guide Brochure Vol. 2 1 Large Certified Window Cling 1 2018 Lifestyle Guide 1 Color Professional Brochure 17applications per 33.8 oz bottle $350 average service price =$5,950 X NATURALKERATIN SMOOTHINGTREATMENT BUYTHESMOOTHINGESSENTIALSDEALANDMAKE$5,950! CERTIFIED SALON Your color, imagined. KeraLuminousTM Permanent Color KeraLuminous Permanent Color is 100% oxidative color that delivers rich, vibrant and precise results.

Why we love it: • Improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting radiant reds and superior high-lift blondes • Unique technology features a combination of Advanced Keratin and Ceramides that help reduce porosity for long-lasting, even color and increased strength • Intense Neutral Series provides exceptional gray coverage and longevity • Ultra-nourishing cream formula • BotanicalPowerblend™ creates a touchable, softer, smoother, shinier and more youthful-looking hair • Fully intermixable shades create an infinite array of vibrant color results KeraBrilliance® Demi-Permanent Color KeraBrilliance Demi-Permanent Color delivers maximum shine and limitless color possibilities, creating brilliant, reflective results. Why we love it: • Advanced Keratin technology and Ceramides create a superior end result by: - enhancing the tone - controlling unwanted tones - balancing color from base to ends • Rich conditioning cream • BotanicalPowerblend™ , ammonia-free formula helps restore strength to damaged hair • Concentrated Micronized Pigments provide up to 100% gray blending • Unique blend increases moisture retention, creating a touchable, soft, silky texture • Intermixable brilliant shades for endless color possibilities GraffitiGlamTM Semi-Permanent Color (n.) Glamorous, beautiful hair color inspired by graffiti — a vibrant art form we admire.

Why we love it: • Dynamic collection of 10 vibrant Semi-Permanent shades + Clear is designed to inspire every colorist to unleash his/her creativity and make a color statement • Our Advanced Keratin and Ceramides help even out color to create bold, expressive color or soft pastel shades with Clear • 10 shades + Clear available in a convenient pre-packed kit It’s a Blonde Thing® Keratin Lightening System® A conditioning, keratin-enhanced lightener that lightens and brightens while improving the integrity of the hair. Why we love it: • Triple Protein Protection is a blend of keratin, collagen and silk amino acids that helps strengthen damaged hair, enhance softness and shine, and restore moisture balance • Reduces porosity by filling in empty spaces inside the cuticle with keratin • Vitamin B5 nourishes, conditions and helps improve the hair’s elasticity • Unique formula turns from blue to white when processing is complete for accurate results • Dust-free formula turns into a smooth, creamy consistency to ensure even coverage and easy application • Versatile for use on and off scalp, including free-form balayage and foiling techniques • Provides up to 7 levels of lift Aftercare Keratin Complex offers a selection of color supporting after care products including Blondeshell® Debrass and Brighten Shampoo and Conditioner and Timeless Color® Fade-Defy Shampoo and Conditioner to help extend the life of our color services. KCCLPRBRCH CCM2900100 888.409.4445 | 561.206.6050 info@keratincomplex.com | www.keratincomplex.com Keratin Complex® From the innovators of the smoothing industry comes Keratin Complex Color, a revolutionary keratin-enhanced hair color line. Powered by our Advanced Keratin technology, Ceramides and BotanicalPowerblend™ , our proprietary formula synergistically restores, strengthens and improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift blondes. BEAUTIFUL HAIR, EVERY- DAY.

TREATMENT ESSENTIAL 20% OFF CLARIFYING SHAMPOOLITER $28.00 SAVE 20% CERTIFIED SALON Your color, imagined. KeraLuminousTM Permanent Color KeraLuminous Permanent Color is 100% oxidative color that delivers rich, vibrant and precise results. Why we love it: • Improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting radiant reds and superior high-lift blondes • Unique technology features a combination of Advanced Keratin and Ceramides that help reduce porosity for long-lasting, even color and increased strength • Intense Neutral Series provides exceptional gray coverage and longevity • Ultra-nourishing cream formula • BotanicalPowerblend™ creates a touchable, softer, smoother, shinier and more youthful-looking hair • Fully intermixable shades create an infinite array of vibrant color results KeraBrilliance® Demi-Permanent Color KeraBrilliance Demi-Permanent Color delivers maximum shine and limitless color possibilities, creating brilliant, reflective results. Why we love it: • Advanced Keratin technology and Ceramides create a superior end result by: - enhancing the tone - controlling unwanted tones - balancing color from base to ends • Rich conditioning cream • BotanicalPowerblend™ , ammonia-free formula helps restore strength to damaged hair • Concentrated Micronized Pigments provide up to 100% gray blending • Unique blend increases moisture retention, creating a touchable, soft, silky texture • Intermixable brilliant shades for endless color possibilities GraffitiGlamTM Semi-Permanent Color (n.) Glamorous, beautiful hair color inspired by graffiti — a vibrant art form we admire.

Why we love it: • Dynamic collection of 10 vibrant Semi-Permanent shades + Clear is designed to inspire every colorist to unleash his/her creativity and make a color statement • Our Advanced Keratin and Ceramides help even out color to create bold, expressive color or soft pastel shades with Clear • 10 shades + Clear available in a convenient pre-packed kit It’s a Blonde Thing® Keratin Lightening System® A conditioning, keratin-enhanced lightener that lightens and brightens while improving the integrity of the hair. Why we love it: • Triple Protein Protection is a blend of keratin, collagen and silk amino acids that helps strengthen damaged hair, enhance softness and shine, and restore moisture balance • Reduces porosity by filling in empty spaces inside the cuticle with keratin • Vitamin B5 nourishes, conditions and helps improve the hair’s elasticity • Unique formula turns from blue to white when processing is complete for accurate results • Dust-free formula turns into a smooth, creamy consistency to ensure even coverage and easy application • Versatile for use on and off scalp, including free-form balayage and foiling techniques • Provides up to 7 levels of lift Aftercare Keratin Complex offers a selection of color supporting after care products including Blondeshell® Debrass and Brighten Shampoo and Conditioner and Timeless Color® Fade-Defy Shampoo and Conditioner to help extend the life of our color services. KCCLPRBRCH CCM2900100 888.409.4445 | 561.206.6050 info@keratincomplex.com | www.keratincomplex.com Keratin Complex® From the innovators of the smoothing industry comes Keratin Complex Color, a revolutionary keratin-enhanced hair color line. Powered by our Advanced Keratin technology, Ceramides and BotanicalPowerblend™ , our proprietary formula synergistically restores, strengthens and improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift blondes. BEAUTIFUL HAIR, EVERY- DAY.

SAVE 22% 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

Introducing Keratin Complex Color!

DEVELOPERDEAL PURCHASE 2 32-oz. KeraHold Developer (choose your own) RECEIVE FREE 1 32-oz. KeraHold Developer (choose your own) SAVE 33% BLONDEBONDBUILDER PURCHASE 3 1-lb. It’s a Blonde Thing Keratin Lightening System RECEIVE FREE 1 10-pack Vitalshot Bond Rebuilder 1 2018 Lifestyle Guide SAVE 30% TIMELESSRETAILDUO PURCHASE 1 13.5-oz. Timeless Color Fade-Defy Shampoo RECEIVE 50% OFF 1 13.5-oz. Timeless Color Fade-Defy Conditioner SAVE 25% BLOWDRYBALM PURCHASE 1 HydraDry Dual Ion + Ceramic Professional Smoothing Dryer RECEIVE FREE 2 1.7-oz. KeraBalm 3-in-1 Multi-Benefit Hair Balm 25% OFF STEALTHVNEXT-GENERATION DIGITALSMOOTHING+ STRAIGHTENINGIRON 25% OFF TRANSFORMER, INTERCHANGEABLE STYLINGROD SAVE 20% 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

Introducing Keratin Complex Color!

AFRENCHRIVIERASUMMER– CANNESFILMFESTIVAL&REDCARPET-READYLOOKS WITHOURBOTANICALSTYLINGPRODUCTS PHYTOVOLUMEACTIF VolumizingSpray This iconic, award-winning, heat-activated spray lifts hair at the roots to create touchable, voluminous styles. Phytovolume Actif volumizing spray leaves hair looking fuller with incredible movement and long-lasting bounce without stickiness or stiffness. BUY6,GET1FREE! PHYTOLAQUESOIEHairspray A New York Fashion Week favorite, this ultra-brushable hairspray can be layered to set style in place with a natural, flexible hold. Designed for all hair types; a gentle hairspray to control and complete style with a healthy shine and natural finish. This weightless finishing spray provides for long-lasting, natural hold that’s never stiff or sticky. The formula nourishes and protects the capillary fiber, leaving hair shiny and soft as silk.

BUY6,GET1FREE! PHYTOPROFESSIONAL IntenseVolumeMousse An intense volumizing mousse that plumps hair giving it body and texture that’s airy and bouncy. BUY6,GET1FREE! PHYTOSPECIFIC ThermoPerfect8 Thermoperfect 8 is a light-weight smoothing serum that safeguards hair and delivers heat protection up to 430-degrees when using hot tools. The innovative “protection shield” technology offers unsurpassed protection against heat, breakage, dryness, and oxidative stress. BUY6,GET1FREE! PHYTOPLAGESUNVEIL SUMMER IS IN THE HAIR WITH PHYTOPLAGE Highlight on the collection Healthy and beautiful summer hair protected from the sun, the sea salt and the pool chlorine.

Focus on the sun veil – the perfect finishing touch before, during and after sun exposure! • Create, boost, neutralize nuances for even more creativity • Universal use with all coloring techniques! • Concentrated oxidation color • Technology: pure pigment concentrate from mineral or organic synthesis, the MIX TONES pigments have exceptional purity and concentration. Their very fine granulometry makes it possible to develop intensely and quickly the desired shade • Ammonia-free: MIX TONES offers the benefits of an ammonia-free formulation: preserving the natural protective film of the hair and optimal comfort of the scalp Its cosmetic texture allows a homogeneous mixture with all galenics of product dyes: gel, cream, fluid • Use as a mixture to reinforce, neutralize a reflection or pure to intensify the strands 0-22 IRIDESCENT 0-11 ASHY RED YELLOW ORANGE BLUE VIOLET /MIX TONE 7SHADESOFPURE,INTENSEPIGMENTS COMING SOON! 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

THE LEAVE-IN SPRAY TREATMENT THAT PROVIDES 10 REAL BENEFITS IN ONE PRODUCT! 1. Repair for dry & damaged hair 2. Shine & frizz control 3. Heat protection 4. Silkiness & smoothness 5. Hair color protection / with UVA & UVB filters 6. Easier brushing & hot tool styling 7. Incredible detangling 8. Long-lasting hairstyles 9. Split end prevention 10. Adds body BUY10ALLINONE HAIRTREATMENTS, GET2FREEFOR STYLIST’SSTATION &TESTER PURCHASE (CHOICE OF) 10 Original All In One Hair Treatment 5.1 oz. 10 Coconut All In One Hair Treatment 5.1 oz. 10 Lotus Flower All In One Hair Treatment 5.1 oz. RECEIVE FREE (SAME QUALIFYING PRODUCT) 2 Original All In One Hair Treatment 5.1 oz. 2 Coconut All In One Hair Treatment 5.1 oz. 2 Lotus Flower All In One Hair Treatment 5.1 oz. 1 Counter Display UNI8432225085814 Original UNI8432225074238 Coconut UNI8432225076621 Lotus Flower 800-220-5055 Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

The responsibility that the Star’s Family of businesses has to you, as the “largest Independently Owned Dis- tributor of Professional Beauty Products in the United States”, is to ensure that we continue to bring you the highest level of education, the most technologically savvy product introductions and the continuous quest for the highest level of service in the professional beauty industry. In 2017 alone, we were part of over 5000 educational events, from our In-Salon classes, Store presentations and other venues. Now, the Star Companies are proud to introduce Customized Education, classes and offerings designed BY the Star Companies and offered exclusively through us! This gives you to opportunity to have the education you want, in a non-manufacturer-driven format.

Customized Education Offerings TRUSTAR SALON SERVICES 1590 NW 27th Ave., Suite 2 Pompano Beach, FL 33069 954-929-4499 Serving, Florida, Alabama and Georgia SYMBIOTIC SALON SYSTEMS 60 Seaview Blvd. Port Washington, NY 11050 516-621-6090 Serving New York WESTERN STARS SALON SERVICES 2700 Hegan Lane #112 Chico, CA 95928 530-343-4806 Serving California MOUNTAIN STAR SALON SERVICES 1301 Jason Street, Unit D Denver, CO 80223 720-274-7100 Serving Colorado, New Mexico, Arizona, Nevada, Wyoming and Utah RISING STAR SALON SERVICES 60 Seaview Blvd.

Port Washington, NY 11050 516-723-7400 Serving New York, New Jersey, Connecticut and Pennsylvania MIDWAY STAR SALON SERVICES 560 Windy Point Drive Glendale Heights, IL 60139 630-260-2221 Serving Ohio, Illinois, Indiana, and Michigan NORTH STAR SALON SERVICES 5417 Wooddale Ave. Edina, MN 55424 877-711-4917 Serving Minnesota and Wisconson ATLANTIC STAR SALON SERVICES 14887 Persistence Drive, Suite A Woodbridge, VA 22191 571-398-6512 Serving Maryland, Virginia, Washington DC, North Carolina, South Carolina and Delaware NOVA STAR SALON SERVICES 5108 Baseline Road Little Rock, AR 72221 800-220-5055 Serving Akansas, Kansas, Louisiana, Missouri, Oklahoma, Tennesee and Texas STARS Companies Territories - 9 companies, all dedicated to the salon professional