Introduction to energy - IGD.com

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Introduction to energy - IGD.com
Introduction to energy

© IGD 2017                            UPDATED NOV 2017   1
Introduction to energy - IGD.com
What is energy?

     Energy is provided by the food and drinks we consume.

     Energy is needed by the body to stay alive. It is needed for growth
     and repair, as well as to perform basic functions and physical
     activity. To maintain our bodyweight the energy we consume needs
     to equal the energy we expend, to lose weight we either need to
     consume less or move more.

     Energy is measured in calories (kcal) or kilojoules (kJ) and this is
     what is displayed on food and drink labels.

© IGD 2017                                                                  2
Introduction to energy - IGD.com
Where does our energy come from?

     Different food and drinks provide different amounts of energy.

     Energy is measured in units of kilocalories (kcal) or kilojoules (kJ).

      Nutrient                           Energy per gram
      Fat                                9 kcal (37 kJ)
      Protein                            4 kcal (17 kJ)
      Carbohydrate                       4 kcal (17 kJ)
      Fibre                              2 kcal (8 kJ)
      Alcohol                            7 kcal (29 kJ)

     The amount of energy a food contains per gram is known as its
     energy density so we can describe fat as more energy dense than
     protein or carbohydrate.

© IGD 2017                                                                    3
Introduction to energy - IGD.com
Why do we need to                          Many of us are eating too much and not being active
                                                 enough.
      reduce our calorie
      intake?                                    Nearly 2/3 of the adult population in England is overweight or
                                                 obese.

                                                 When we eat and drink more calories than we use up, our
                          Recommended
                                                 bodies store the excess as body fat.
      Energy (kcal)     2500kcal/day (men)
                       2000kcal/day (women)
Introduction to energy - IGD.com
Childhood Obesity Plan:
     The start of a conversation
        14 recommendations, 3 most relevant to industry are:

        •    Reformulation: A reduction in the sugar content of products that contribute
             to children’s sugar intake by 20% by 2020, (5% reduction in year 1)

        •    ‘Sugar Tax’: Soft drinks industry levy on sugar-containing soft drinks from
             2018 across the UK (levy invested in programmes to reduce obesity)

        •    Labelling: Consideration of sugar labelling on products

     There are average and maximum calorie or portion size guidelines for products that
       are likely to be consumed at one time, which sit alongside the sugar reduction
                                          targets.

      PHE are clear that sugar reduction should be achieved without increasing the level
       of saturated fat within a product and, where possible, be accompanied by calorie
                                            reduction

© IGD 2017                                                                                 SOURCE: HM Government 2016   5
Forthcoming calorie reduction work

     In 2018, PHE will publish the evidence for the calorie reduction
     programme to remove excess calories from the foods children
     consume the most.

     Adults currently consume on average between 200 to 300 calories too
     many each day and children are following suit.

     Reducing calorie consumption is critical to reversing the obesity trend,
     which shows:
     • 1 in 3 children are overweight or obese by the time they leave
     primary school
     • More children in the UK are being diagnosed with type 2 diabetes
     • Children from disadvantaged backgrounds are more likely to be
     obese

© IGD 2017                                                      SOURCE: https://www.gov.uk/government/news/next-stage-of-world-leading-childhood-obesity-plan-announced   6
How can I reduce energy?
    Approach    Technology              Pros                                     Cons
    Remove      Remove high energy      Simple, quick to achieve, little         Will change the sensory characteristics
                ingredients such as     investment required
                the skin and visible                                             May not be possible as will change the product too
                fat from meat           Could result in savings on ingredients   much
    Reduce      Reduce sugar            Can be cost effective                    Can take time as consumers need to be taken on
                                                                                 the journey
                                        May not take too much investment in
                                        processing and technologies              May reach an end point where no further
                                                                                 reductions can be made - sensory characteristics
                                                                                 will be compromised

                                                                                 Technical challenges
    Replace     Use lower fat           Simple and cost effective                May affect sensory characteristics
                ingredients to lower
                the energy density of   May not alter product process too        Greater quantity of lower saturated fat ingredients
                a product               drastically                              may be required to achieve the same result
    Portion size Factory changes        Actively encouraged by PHE               Ensure it is the appropriate approach for your
                                                                                 product and target consumer
© IGD 2017                                                                                                                             7
See how it’s been done

     See what other companies have done to reduce energy:
     https://www.igd.com/charitable-impact/healthy-eating/reformulation

     For more information on IGD and our Healthy Eating Programme,
     follow us on Twitter or sign up to our newsletter.

             @IGD_health

     www.igd.com

© IGD 2017                                                                8
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