STARLIGHT RUNNER @JEFF_GOMEZ - TAGA
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We Create Worlds Starlight Runner @Jeff_Gomez
Immersive Media
The New Language of Enchantment
Special to
TAGA Annual
Technical Conference
March 17, 2019
By Jeff Gomez
For the past couple of decades media has engaged our eyes and ears at the
expense of our other senses. Lately, young people have been yearning for
something more. They want to imagine. They want to touch.
KIKAIDER Story World
Tolkien vs. Times Square
Print Rocked My World
• High School Internship
• Colorful cast
• Undercover Puerto Rican
• Layout, fonts, metal typesetting
• How the sausage is made = beautiful
• Knowing how it works can help to amplify
my message
Queens College Student Union
The Power of Story
“Stories produce a vivid simulation of reality…
they give the audience the opportunity to enter
fully into other’s thoughts and feelings.”
– The Neuroscience of Your Brain On Fiction
Kevin Oatley Professor Emeritus, Cognitive Psychology
The New York Times
The Emotional Worlds of RPGs
• Player inhabits the body and speaks in the voice of an
aspirational character
• Player looks into the eyes of other player characters
and is guided through the narrative by storyteller (DM)
• Player is projecting the narrative’s environment and
vividly imagining how it is to be navigated
• Player is propelled by curiosity to proceed through
world, constantly making decisions
• Storyteller must maintain 360 environment, yet guide
player through narrative effectively will little perceived
manipulation
• Player’s emotions are stimulated through intimate
contact, visceral action, and innate desiresGateways Magazine
Birth of the Gray Space in the Middle TRS-80 APPLE II
Turok: Dinosaur Hunter
Magic: The Gathering
Starlight Runner Entertainment
World’s Leading Producer of Blockbuster Universes
• Founded in 2000
• Originator of transmedia storytelling techiques used by the global film,
television, video game, and toy industries
• Creator of the Walt Disney Company’s IP Universe Clearinghouse task
force, now used by Pixar, Lucasfilm, and Marvel
• Collaborate directly with Hollywood visionaries such as James Cameron,
Amy Pascal, Walter Parkes, Will Smith, Jerry Bruckheimer, and Stan Lee
• Creator of famous Story World Mythology documents for Pirates of the
Caribbean, Avatar, Halo, Transformers, Ultraman, and many more
• Plan, produce, and implement multiplatform strategies for the world’s
most renowned intellectual propertiesStarlight Runner Entertainment Prepared & Supervised These Worlds for Multiplatform Expansion:
Starlight Runner Entertainment Created or Co-Created These Original Franchise Story Worlds:
Live-Action Roleplaying Games
SCA, Ren Fairs & Vampire: The Masquerade
• Society for Creative Anachronism founded in
1966 at UC Berkeley
• 60,000 members worldwide, Pennsic Wars
• Original Renaissance Pleasure Fair of
Southern California was held in 1966
• Vampire: The Masquerade simplified the rules
of D&D, allowing for early LARPS in 1980s
• Nordic LARPS proliferated in the ’90s
• Cosplay made LARPing accessible to
thousands at Comic ConImmersive Theater
Tony & Tina’s Wedding
• Opened in 1988
• Audience are attendees at wild wedding
• Cast of 30 interacts with audience members
• Started at a church and continued at a
reception hall.
• Has played in over 200 cities worldwide
• Numerous variations and knockoffsEscape Rooms & Haunted Attractions
• Haunted sites were originally designed to
frighten off thieves
• Horror “tours” used to convert heathens
• Wax museums & Chamber of Horrors
• Dark rides, haunted mansions & ordeals
• Videogames inspired Escape Rooms in ‘00s
• Thousands worldwide, many story-driven
• Customized & electronic trackingMeow Wolf’s House of Eternal Return
• Santa Fe-based art collective specializing in
immersive, narrative-driven permanent attractions
• Combining immersive theater, escape room, story
world design, and interactive design
• Millions in revenue, spawning various themed
locations across the US
• Now repped by UTA, House of Eternal Return will be
the first immersive-born IP to be extended to mass
media platformsThe Void - Nicodemus: Demon of Evanishment
• Multi-participant Virtual Reality moves beyond
standard shooters
• Strong narrative centers on supernatural mystery
• Different interactive nodes provide individuals
with things to do and contribute
• Created by Tracy Hickman, novelist and creator
of Dragonlance D&D adventure seriesHarry Potter & the Cursed Child
Moment Factory’s Projection Mapping
• Montreal-based multimedia studio specializing
in light spectacles and immersive installations
• Environmental design & projection mapping
• Array of interactive tools such as “vapor
projection,” “wall crumble,” and “magic
hands”
• Island Lumina is the first to go beyond
spectacle or simple puzzles to add simple
narrative
• Iojima Island Lumina costs several million
dollars, including animation and modified
infrastructure - $25 for 45 min walkthroughStar Wars: Galaxy’s Edge
The Results
Star Wars: Galaxy’s Edge
Area becomes Story World, and Guest becomes an explorer who
interacts with the environment, and experiences a series of unique
unfolding narratives.
• Animatronic characters react directly to you
• Performers are fed data and react: binary choices, special
dates, which attractions they have experienced
• Digital interfaces, projection mapping, mobile phones, and
social media are all leveraged throughout visit
• Area will be prepared with many possible major and minor
narratives and story threads (mysteries, decisions)
• Guest may engage or decline at any pointTilted Windmills & Starlight Runner
The Future: Producers Wanted
A Multibillion Dollar Industry
Location-based immersive entertainment venues are rising
around the world.
• Al Qiddya theme park and entertainment city will cost
nearly $8 billion and be 2.5x Disney World
• China is building dozens of community-anchored immersive
theme parks
• Broadway & Off-Broadway are developing interactive and
immersive theatrical events
• Big brands are exploring immersive media, both for
activations and as sponsorsOh Yeah, Future of Print!
Variable Data Printing + Love = Big Revenue
• Limited Edition Numbered
• Integration of Individuated Content
• Integration of Social Media Participation
• Targeting for Regional Audiences
• Print on Demand Collectible Products
• Formalization of Fan Fiction
• Event Albums
• Hybrid Book Apps
• Personalized Souvenirs
• Each object is a unique memoryWe are now capable of surrounding people with digital communication and
the graphic arts.
Design can get up and walk around. Screens can hide in plain sight. We carry
sophisticated mobile devices with us at all times.
We are no longer passive. We can move through worlds we can feel and touch,
forged through the power of imagination. Your imagination.Starlight Runner We Create Worlds
19 West 21st Street, Suite 1104, New York NY 10010 U.S. +1 212 337 0900 jeff@starlightrunner.com @Jeff_Gomez Starlight Runner Never Surrender!
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