MSc in Sports and Outdoor Industry Management - Matching your taLent With the industry's specific needs
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Lyon x shanghai
EDUCATING ENTREPRENEURS FOR THE WORLD
MSc in Sports and Outdoor Industry Management
Matching Your Talent With The Industry’s Specific Needs
www.em-lyon.com/outdoor
Join this programme and you will: Study management as it relates specifically to the Sports and Outdoor Industry Gain privileged access to a network of sports and outdoor business contacts Study in Lyon, the Alps and Shanghai, with students from all over the world Learn from internationally renowned faculty members and industry experts Gain tangible work experience in this highly competitive industry Benefit from individualised careers services
MSc IN SPORTS
AND OUTDOOR
INDUSTRY
MANAGEMENT
03
Matching Your Talent
With The Sports and Outdoor Industry
The global sports and outdoor industry is not like other industries, and
companies that operate in this highly international and competitive
environment need their managers to adapt their knowledge to the
particular dynamics of their market.
In response to the specific recruitment needs of this continuously
growing industry, EMLYON Business School successfully unites its
expertise in international management with the market experience
of some of the world’s major outdoor sports companies in the MSc in
Sports and Outdoor Industry Management.
As a student of this programme, you will acquire fundamental
management knowledge that will form the basis of your profession,
specialist skills and techniques necessary for success in this industry,
and broad knowledge of the dynamics in the global sports and outdoor
market. In addition, the module on EMLYON’s Asian campus in Shanghai
will add both an international experience as well as business knowledge
of this region that plays a key role in the industry to your resume.
Though job openings in this industry are known to be highly competitive,
and the market is characterised by a very low staff turn over rate as
well as a preference for internal hiring, the outlook for jobs remains very
strong. The MSc in Sports and Outdoor Industry Management is set up
specifically to help you successfully face those challenges and start your
career in international management in this highly coveted industry.
I look forward to welcoming you to the programme.
Patrice Houdayer
Vice-President Graduate Programmes
Study 16 months. Gain leverage for life.
The MSc in Sports and Outdoor Industry Management takes place in three locations, and offers you the possibility to do
an internship in any country in the world. During this programme you will acquire the fundamentals of management that
will form the basis of your future profession, and the specialist skills and knowledge that are necessary for success in the
industry. The internship period helps you gain tangible work experience and careers services offer the benefit of building your
professional network. In short, all you need to start a successful career.
SEPT OCT NOV JANUARY MARCH APRIL JULY AUGUST MAY Graduation
Global Issues Specialisation Business Internship Master's
of Management Courses and the Sports Thesis
in a and Outdoor Industry 4-9 months Writing/
Multicultural in Asia Presenting
Environment
4 months approx.
Asian business 2 months
environment Master's Thesis
Preparation
Careers Workshops / Coaching Placement Services
LYON THE ALPS SHANGHAI Anywhere in the world
FRANCE CHINA
MSc IN SPORTS
AND OUTDOOR
INDUSTRY
MANAGEMENT
05
A Worldwide Learning Experience
The MSc in Sports and Outdoor Management is taught by EMLYON’s
internationally renowned faculty members. The over 100 professors,
of which more than 40% are international and represent more than
17 different nationalities have extensive teaching and research
experience. They all work closely with partner companies to identify
and find solutions to emerging management problems and ensure
that you will be learning the latest in management techniques and
knowledge.
Starting at EMLYON’s European Campus in Lyon, you will master
the fundamentals of management and initiate the specialist courses
that will make you an expert of the sports and outdoor industry,
which you will continue in the Alps. Company visits, lectures from
industry experts and specialist workshops will be the main focus of
the programme there. Programme Details
To help you understand the challenges the sports and outdoor Global issues of management in a multicultural environment
industry faces in Asia, and to help you better appreciate the In this module, you will acquire the fundamentals of management,
specifics of doing business in this important region of the world, you which will form the basis for the specialist modules.
will follow classes and work on a company project on EMLYON’s The Fundamentals of Management module includes: International
Asian Campus in Shanghai, before starting your internship. economy and business cycles | Negotiation skills | Diagnosis
and entrepreneurial decision-making | Business strategy game |
In addition to the international experience that studying in different Fundamentals of Marketing | HR Management | European and
International Frameworks
locations offers, you will join a cohort of students from different
nationalities. EMLYON’s 3,000 strong student body counts over 80 Industry Specific Courses
different nationalities and this diversity is one of the things students
appreciate the most. After all, learning is not restricted to faculty History and Analysis of the Sports and Outdoor Industry
only and as you will work on different team-run projects, you will Sports History, sociology and economics | Geodemographics in
Sports and Outdoor Activities | Primary Sports Universes | Sports
see that sharing a classroom with students from all over the world
Practice | Main Actors of the Sports Industry
will help you develop a global mindset.
Retailing in the Sports and Outdoor Industry
Evolution of Retail Over the Last 30 Years | Different Types of
Retailers | Main Players in Retail and Their Strategies | CRM
Careers Services to Manage Your Career Principles Applied to Sports and Outdoor Industry | Merchandising |
The Careers Services Department provides you with the support you Future Evolutions and Trends For Retail
need to find your internship and your first job. The Careers Services
Process is set up to help you develop your career plans and give Marketing in the Sports and Outdoor Industry
Consumer Behaviour in Sports | International Marketing | Brand
you both the means and the methodology to successfully find your
Marketing | Market Intelligence | Product Marketing | Sports
internship and your first job. Throughout the year, you’ll meet key Communication | Sports Marketing and Sponsorships
players of the sports and outdoor industry and companies visit the
campus regularly. Business and Management in the Sports and Outdoor Industry
Types of Sales Organisations | Finance and Taxation Frameworks
After completing the programme, you can aspire to management | Specific Legal Frameworks for Sports and Outdoor | Sourcing,
Production and Supply Chain Management | Environment,
positions in large international sports and outdoor companies, in
Sustainable Development and Social Responsibility
functional areas like strategy, marketing, finance, operations, HR
and consulting. Business and the Sports and Outdoor Industry in Asia
Based on EMLYON’s Asian Campus in Shanghai, you will learn
more about the Asian business environment and how it pertains
They Support the Programme to the Sports and Outdoor Industry, as well as work on a company
Below are some of the companies that have pledged their support project. Specific classes include: Asian Business Environment |
to the MSc in Sports and Outdoor Industry Management: Internationalisation Strategies of Firms | Purchasing and Supply
Chain Management.
Adidas, Arc’teryx, Atomic, CNPC Sports, Eider, Lafuma, Mavic,
Millet, Odlo, Patagonia, Petzl, Salomon, Tecnica, The North Face, Workshops, company visits and business projects in France
TSL Outdoor, Volcom, Vuarnet, Wilson. and China
About
EMLYON Business School
Mission Statement
EMLYON is a European Business School devoted to lifelong learning
for entrepreneurial and international management.
n Its entrepreneurial and educational project consists in stimulating
the social responsibility of its participants, thus giving them all
the support needed to achieve business success in the various
cultural and economic systems around the world.
n Its know-how in training is based both on theory and on day-
to-day company management.
n Its distinctive expertise is founded on teaching innovation and an
entrepreneurial approach to management education.
Facts & Figures
n Founded in 1872,
n Over 3,000 students, 40% non-French, representing
80 nationalities,
n 104 permanent faculty members,
n Over 110 foreign partners: universities or business schools,
n An international network of more than 500 industry experts and
visiting faculty,
n Campuses in Lyon and Shanghai.
Rankings
Financial Times
n The Top 65 Master in Management - September 2011
#5 in Europe
Lifelong Membership n Global MBA Ranking - December 2011
of EMLYON FOREVER #3 in France
As future graduate of EMLYON
Business School, you will hold
lifelong membership of EMLYON
FOREVER, a network of 20,000
alumni covering more than 100 EMLYON Business School is among the select few business
schools worldwide awarded 3 international accreditations.
countries. You will benefit from
all services it offers, including the
online assessment modules for
example. Its members will help you further develop your career
regardless of which stage you are at, by providing you with
career development information, exchange business information
with you and share their experience for you to build on.
MSc IN SPORTS
AND OUTDOOR
INDUSTRY
MANAGEMENT
07
Outdoor Sports Valley
Corporate Support From The Heart Of The Industry
Currently covering the Haute-
Savoie area, Outdoor Sports
Valley’s role is to federate,
represent, and contribute
to the development of the
outdoor sports industry. Guided
by sustainable development
principles for all actions, OSV
is organised around three core
functions: education, business
services for members and
events.
OSV has grown quickly in less than a year, already counting
more than 65 member companies, with the short term goal of 80
members by 2012, and long term plans to reach across the Rhône-
Alpes region and the entire Alps.
The Outdoor Sports Valley concept was developed in Annecy, France
in 2009, became an official association in 2010, and a certified
industry cluster (Grappe d’Entreprises) in 2011 by the French state
(DATAR). Annecy - Chamonix, exceptional geographic and strategic
locations, are the official capitals of the Outdoor Sports Valley.
Pascal Aymar
OSV, Secretary in charge
of education projects
CEO, Coalision Europe
“Training and education is one of Outdoor Sports
Valley’s and its member companies’ top priorities.
Now more than ever it is essential for our member
companies to be able to recruit recent graduates
who are not only passionate about the outdoor
industry but also well trained, quickly operational,
international, and have a real ability to evolve and
make a career in the outdoor sports world. Our goal,
by partnering with EMLYON Business School and via
the MSc in Sports and Outdoor Industry Management
program, is to invest in the future by training
students for careers in product management,
marketing, sales, management accounting, etc.,
before they hopefully move on to becoming the
future executives of our industry.”
Contact Us
International Student Recruitment Office
Phone: +33 (0) 4 78 33 77 83
outdoor@em-lyon.com
How to apply?
Requirements
The programme welcomes students from various backgrounds and countries
around the world. Admission is based on the following requirements:
- A Bachelor’s degree
- GMAT score
- English proficiency score (TOEIC, TOEFL, IELTS)
EMLYON Business School - December 2011 - Photographies: P. Schuller - P. Thomas/Sipa Press - N. Kadhem - J.M. Favre Wooloomooloo - Non-contractual document - All trademarks registered - Code GE73/11.
Inaugural Tuition Fees
18,000$ instead of 20,000$ (EU)
22,000$ instead of 25,000$ (non-EU)
Pricing is for the academic year of 2012/2013 and may be subject to change.
All fees mentioned include tuition, enrolment fees, and lifelong membership
of EMLYON FOREVER. .
Application Procedure
Create your personal space at www.em-lyon.com/outdoor to start your online
application
Contact our Admission Officers for more information and details on our online
application procedure
EMLyon Business School
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www.em-lyon.com
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East China Normal University
Global Education Center
3663, Zhongshan Rd North
Shanghai 200062 - CHINA
T. +86 21 6260 8160 ext. 803
F. +86 21 6260 8171
www.em-lyon.com.cn
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