Jordan Consumer Sentiment Index (Q2) - Jordan August, 2020
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Jordan Consumer Sentiment Index (Q2)
Jordan
August, 2020
Data Collected in June 2020
© 2020 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
Introducing the Jordan Consumer Sentiment Index
Ipsos’s Jordan Consumer Sentiment Index (JCSI), is a quarterly
national survey of consumer attitudes on the current and future
state of the local economy, personal financial situation, as well
as confidence to make large investments and ability to save.
Consumer sentiment is a key predictor of purchase trends in the
market. Despite it being a lagging indicator, if consumer
sentiment is high, people will make more purchases and the
economy will expand.
Businesses and Policy Makers can monitor changes in the index
to factor the data in their decision-making processes. A wave-on-
wave decreasing trend suggests consumers have a negative
outlook on their ability to spend. Thus, manufacturers may
expect consumers to avoid retail purchases, particularly items
that require financing. Likewise, banks can anticipate a decrease
in lending activity, mortgage applications, and credit card usage.
2
Introducing the Jordan Consumer Sentiment Index
The quarterly JCSI Current Personal Financial Conditions
JCSI result is
driven by the JCSI Economic Expectations Overall Jordan
aggregation of Consumer
JCSI Investment Climate Sentiment Index
four, weighted,
sub-Indices JCSI Employment Confidence
3
Overall JCSI Survey Questions
1. Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today
and 1 means a very weak economy.
2. Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger,
about the same, somewhat weaker, or much weaker than it is now?
3. Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong
today and 1 means it is very weak.
4. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger,
about the same, somewhat weaker, or much weaker than it is now?
5. Compared to 6 months ago, are you NOW more or less comfortable making a major purchase, like a home or car?
6. Compared to 6 months ago, are you NOW more or less comfortable making other household purchases?
7. Compared to 6 months ago, are you NOW more or less confident about job security for yourself, your family and other people
you know personally?
8. Compared to 6 months ago, are you NOW more or less confident of your ability to invest in the future, including your ability to
save money for your retirement or your children’s education?
9. Thinking of the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result
of economic conditions?
10. Now look ahead at the next six months. How likely is it that you, someone in your family or someone else you know personally
will lose their job in the next six months as a result of economic conditions?
4
Demographics 5
Demographics
Gender Age Regions Socioeconomic
Class*
Amman 39.0%
Irbid 20.0%
51.0% 18 - 24 23.0%
Zarqa 14.0% A B C DE
Balqa 6.0%
Males 25-34 25.0%
Al Mafraq 5.0%
Kerak 8.1%
4.0%
35-44 21.0% Jerash 3.0% 20.5%
45.9%
Madaba 2.0%
49.0% 45-54 16.0% Aqaba 2.0%
24.0%
Ma'an 2.0%
Females 55 + 15.0% Ajloun 2.0%
Al Tafielah 1.0% *Based on Household Income
*Excluding Don’t Know/ Refused To Answer
6 Data Collected in June 2020
Jordan Consumer Sentiment Index
Q2, 2020 Summary
7
Ipsos’ Jordanian Consumer Sentiment Index Reaches its Lowest Levels
in the Second Quarter of 2020
Reviving the Economy and Protecting Livelihoods tops Jordanians’ List of Priorities
as Concern Regarding the Containment of the Pandemic Subsides
The preemptive measures imposed by the government at the beginning of the crisis played a crucial role in safeguarding
public health, however, the strict lockdown measures further heightened financial pressures that were already facing
Jordanians prior to the crisis. Subsequently, the gradual reopening of economic activity did not bring about reassurance
regarding the state of the economy, but rather, as people resumed work and tried to acclimate to the new
“Normal”, the economic impact of the previous months was clearly felt. In fact, 3 in 5 Jordanians believe that the state
of the economy is weak – a considerable drop when compared to last quarter. Uncertainty regarding the country’s
economic future has led to a 5-point decrease in the Jordanian Consumer Sentiment Index (JCSI) for this quarter.
As the pandemic continues to wreak havoc worldwide, bleak sentiments towards the future were mirrored across most
of the countries included in the survey. Globally, confidence towards job security was amongst the most impacted
indices, with Jordanians exhibiting similar sentiments. While the government imposed various measures that aim to
protect the national economy, maintain job security and limit the damages sustained as a result of the crisis, the vast
majority of Jordanians have witnessed firsthand the heat of diminishing job security. In fact, 7 in 10 mentioned that
they themselves or someone they knew have lost their livelihood as a result of the economic crisis and 1 in 2 of those
employed witnessing a reduction in pay. With uncertainty surrounding their livelihoods, Jordanians’ confidence in their
ability to spend or invest in their future has plummeted even further.
With the number of cases subsiding towards the end of the second quarter and the country experiencing a temporary
period of calm, Jordanians no longer felt the looming threat of the pandemic, with the majority believing that the
pandemic will be short-lived. However, amidst the rising number of cases, striking a balance between protecting
Jordanians’ lives and their livelihoods will continue to be the governments biggest challenge in the months to come,
with the results of this quarter’s index clearly showing that Jordanians are in favor of reviving the economy as opposed
to reverting back to strict lockdown measures.
8
JCSI Q2 Summary
Country Economic Situation Top 3 Concerns For Jordanians
Q: Rate the current state of the economy in your local area using a
scale from 1 to 7, where 7 means a very strong economy today and 1
means a very weak economy.
55.3%
23.7% Strong High Cost of Living
Versus
JCSI, Q2 2020
Neither Strong Nor Weak
Previous 56.2% Weak
Wave
20.1%
30.4 35.4 Personal Financial Situation
Q: Rate your current financial situation, using a scale from 1 to 7,
where 7 means your personal financial situation is very strong today
49.7%
Unemployment
and 1 means it is very weak.
38.4%
Strong Poverty & Social
67.7%
20.7% Neither Strong Nor Weak
Inequality
Weak
11.6%
9Country’s General Situation 10
Current Economic Situation
Trending “
Q: Now, thinking about our economic situation, how would you describe the current economic situation in Jordan?
Positive Negative
64.8%
35.2%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
11Current Economic Situation
Global Comparison
Q: Now, thinking about our economic situation, how would you describe the current economic situation in Jordan? Compared to the Positive
Results of Q1,20
Positive Negative
Saudi Arabia 94% 6% +1%
China 83% 17% -3%
Germany 51% 49% -20%
Sweden 50% 50% -5%
India 43% 57% -16%
Australia 38% 62% -9%
Jordan 35% 65% -21%
Poland 33% 67% -21%
Turkey 31% 69% -7%
Canada 29% 71% -20%
USA 29% 71% -29%
Belgium 26% 74% -16%
Hungary 22% 78% -16%
Russia 22% 78% -6%
Mexico 21% 79% 0%
Great Britain 18% 82% -35%
France 17% 83% -11%
South Korea 17% 83% +5%
Argentina 14% 86% +5%
Italy 14% 86% +1%
Brazil 13% 87% -16%
South Africa 13% 87% +3%
Japan 9% 91% -7%
Spain 9% 91% -17%
12Jordanians’ Top Concerns
Q: Which of these are your top three biggest concerns as a Jordanian citizen, whether they are economic, social or political?
Compared to Q1,20
High Cost of Living/Inflation 55.3% +2%
Unemployment 49.7% 0%
Poverty & Social Inequality 38.4% +1%
Corruption 31.2% +1%
Weak Economy 25.4% +4%
Taxes 19.5% +2%
Healthcare 17.5% +1%
Education 17.4% +2%
Moral Decline 14.1% 0%
Crime & Violence 8.9% +1%
National Security 5.3% -1%
Political Instability 3.8% +1%
Immigration 3.2% -1%
Scarcity of Natural Resources 3.1% -2%
Environment 3.0% 0%
13Sentiments Towards the Current Government 14
Confidence in the Government’s Role
Q: How confident are you on a scale of 1 to 10, where 1 is not confident at all and 10 is extremely confident, with
the government’s overall ability to improve the situation in Jordan?
100% Confident (Top Three Box Score) Neutral Not Confident (Bottom Three Box Score)
90%
80%
70%
60%
45.1%
50%
40%
30% 30.3%
20%
10%
24.6%
0%
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2018 2018 2019 2019 2019 2019 2020 2020
15Personal Financial Situation 16
Current Personal Financial Situation
Q: Rate your current financial situation, using a scale from 1 to 7, where 7 means your personal financial situation is very strong today and 1 means it is very weak.
Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)
100%
90%
80%
70%
60% 67.7%
50%
40%
20.7%
30%
20%
10% 11.6%
0%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
17Future Personal Financial Situation
Q. Looking ahead six months from now, do you expect your personal financial situation to be much stronger, somewhat stronger, about the same,
somewhat weaker, or much weaker that it is now?
Stronger About the Same Weaker
100%
90%
80%
70%
60% 45.3%
50%
40% 31.7%
30%
20% 22.9%
10%
0%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
18Jordan’s Economic Situation 19
Current State of the Economy
Q: Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong
economy today and 1 means a very weak economy.
100% Strong (Top 3 Score) Neither Strong Nor Weak Weak (Bottom 3 Score)
90%
80%
70%
56.2%
60%
50%
40% 23.7%
30%
20%
20.1%
10%
0%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
20Current State of the Economy
Global Comparison
Q: Now Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.
Compared to the Positive
Positive Outlook (Top 3 Box Score) Neutral Outlook Negative Outlook (Bottom 3 Box Score) Results of Q1,20
Saudi Arabia 73% 8% +1%
China 72% 12% 0%
Sweden 46% 22% -3%
India 32% 33% -12%
Australia 32% 38% -3%
USA 31% 41% -23%
Germany 30% 36% -19%
Turkey 28% 54% 0%
Poland 26% 41% -13%
Canada 25% 42% -16%
Mexico 22% 52% 0%
Jordan 20% 56% -10%
Belgium 20% 49% -14%
Great Britain 20% 50% -19%
South Korea 20% 53% +3%
Brazil 20% 52% -8%
Hungary 19% 47% -12%
France 19% 49% -9%
Russia 18% 58% -1%
Italy 18% 56% 0%
Spain 15% 58% -7%
Argentina 13% 68% +2%
South Africa 11% 60% -3%
Japan 5% 71% -4%
21Future State of the Economy
Q: Looking ahead six months from now, do you expect the economy in your local area to be stronger, somewhat stronger, about the same, somewhat weaker, or much
weaker than it is now?
Stronger About The Same Weaker
100%
90%
80%
70%
60%
50% 43.6%
40%
30% 28.5%
20%
10% 28.0%
0%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
22Employment 23
Job Security
Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?
More Confident Less Confident
77.9%
22.1%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
24Job Security
Global Comparison
Q. Compared to 6 months ago, are you now more or less confident about job security for yourself, your family and other people you know personally?
Compared to More
More Confident Less Confident Confident Results of Q1,20
China 75% 25% 0%
Saudi Arabia 58% 42% -12%
Germany 40% 60% -14%
India 37% 63% -18%
USA 36% 64% -21%
Sweden 34% 66% -22%
Australia 31% 69% -8%
France 30% 70% -3%
Canada 28% 72% -21%
Belgium 28% 72% -12%
Italy 27% 73% -2%
Mexico 25% 75% -16%
Great Britain 25% 75% -23%
Argentina 24% 76% -12%
Turkey 23% 77% -11%
Jordan 22% 78% -7%
Russia 22% 78% -10%
Poland 21% 79% -29%
Brazil 21% 79% -24%
South Africa 21% 79% -13%
South Korea 18% 82% -2%
Hungary 18% 82% -18%
Spain 18% 82% -23%
Japan 11% 89% -7%
25Job Losses in the Past Six Months
Q. Thinking about the last 6 months, have you, someone in your family or someone else you know personally lost their job as a result of economic conditions?
Yes No
70.9%
29.1%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
26Job Losses in the Next Six Months
Q. Looking ahead at the next six months, how likely is it that you, someone in your family or someone else you know personally will lose their job in the next six months as
a result of economic conditions?
Likely Unlikely
79.5%
20.5%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
27Impact of COVID-19 on Employment
(Out of Those Employed Only, N= 444)
Q: Which of the following statement apply to you? Please select all that apply.
% of Those whose Employment was
Impacted following the Pandemic
Not Impacted Impacted
45.6%
30.0%
19.1%
13.3% 10.5% 9.0% 7.2%
70.0%
Salary Was Cut Employment Salary Was Not Expecting a Laid Off Put on Unpaid
Was Not Affected At All Salary Cut in (Temporary Leave
Affected the Future Leave)
28Investment Climate 29
Ability to Invest in The Future
Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to save money for your retirement
and your children’s education?
More Comfortable Less Comfortable
77.0%
23.0%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
30Ability to Invest in The Future
Global Comparison
Q. Compared to 6 months ago, are you NOW more or less comfortable about your ability to invest in the future, including your ability to save
money for your retirement and your children’s education? Compared to More
More Comfortable Less Comfortable Confident Results of Q1,20
China 74% 26% +1%
Saudi Arabia 58% 42% -9%
India 41% 59% -16%
US 37% 63% -15%
Sweden 33% 67% -16%
Germany 32% 68% -9%
Australia 32% 68% -4%
Canada 30% 70% -14%
South Africa 30% 70% -9%
Brazil 27% 73% -20%
France 26% 74% -2%
Mexico 26% 74% -11%
Argentina 26% 74% -5%
Belgium 25% 75% -4%
Great Britain 24% 76% -18%
Jordan 23% 77% -6%
Italy 21% 79% -2%
South Korea 20% 80% -1%
Turkey 18% 82% -12%
Poland 17% 83% -17%
Hungary 17% 83% -8%
Spain 17% 83% -15%
Russia 14% 86% -6%
Japan 11% 89% -3%
31Ability to Make a Major Purchase
Q. Compared to 6 months ago, are you now more or less comfortable making a major purchase, like a home or car?
More Comfortable Less Comfortable
88.8%
11.2%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
32Buying Household Durables
Q. Compared to 6 months ago, are you now more or less comfortable making other household purchases?
More Comfortable Less Comfortable
80.4%
19.6%
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
33Understanding Jordanians’ Perceptions of COVID-19 34
Impact of COVID-19 On The Country
Duration of COVID 19 Level Of Threat On Jordan Preparedness to Deal With COVID 19
Q: “COVID-19 is being contained and will soon be over”, to Q: What level of threat does the coronavirus pose to your Q: Based on what you have seen, how confident are you about
what extent do you agree or disagree with the statement? country ? the overall preparation to effectively deal with COVID-19?
March (Q1, 2020) June (Q2, 2020) March (Q1, 2020) June (Q2, 2020) March (Q1, 2020) June (Q2, 2020)
50.8% 37.8% 49.3%
Agree High Threat Prepared
69.5% 23.6% 61.3%
10.6% 28.1% 3.9%
Neither Prepared or
Neutral Moderate Threat
Unprepared
18.3% 39.4% 15.4%
38.6% 34.1% 46.9%
Disagree Low Threat Unprepared
12.2% 37.0% 23.3%
35JCSI Deep Dive 36
0
100
10
20
30
40
50
60
70
80
90
37
Q2 2016
56.2
Q3 2016
Q4 2016
Q1 2017
53.6 55.5 52.7
Q3 2017
Q2 2018
49.2 49.7
Q3 2018
39.0
Q4 2018
31.7
Q1 2019
JCSI- Trending
Overall JCSI
Q2 2019
Q3 2019 34.9 36.4 35.5
Q4 2019
38.5
Q1 2020
35.4
Q2 2020
30.4
0
100
10
20
40
50
60
70
80
90
30
China
Saudi Arabia
US
Sweden
Germany
India
Australia
Canada
Great Britain
Belgium
France
South Korea
Poland
Brazil
Argentina
Italy
Hungary
Mexico
JCSI- Global Comparison
Japan
Spain
Russia
Jordan
30.4
South Africa
Turkey
Avg. 50.0100
90
80
70
60
JCSI Personal 50
Avg. 50.0
Financial Conditions 40 46.6 43.7 44.7
30 41.1
36.8 35.0
20
This quarter’s index on financial conditions has seen a 5.5 point drop 25.0 25.0 23.7 26.2 25.2
in comparison to last quarter pushing Jordan placing Jordan at the 23rd 10 22.6 19.7
18.9
position. Nonetheless, there is a general decrease witnessed across
0
countries when it comes to people’s sentiment towards finances
when compared to last quarter. Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
1. Compared to 6 months ago, are you NOW more or less 2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
comfortable making other household purchases?
2. Compared to 6 months ago, are you NOW more or less
comfortable making a major purchase, like a home or car? 100
3. Compared to 6 months ago, are you NOW more or less confident
90
about job security for yourself, your family and other people you 80
know personally? 70
4. Compared to 6 months ago, are you NOW more or less confident 60 Avg. 50.0
of your ability to invest in the future, including your ability to save 50
money for your retirement or your children’s education?
40
5. Rate your current financial situation, using a scale from 1 to 7, 30 19.7
where 7 means your personal financial situation is very strong 20
today and 1 means it is very weak.
10
6. Rate the current state of the economy in your local area using a 0
Hungary
Canada
Belgium
India
Japan
China
Sweden
US
Australia
France
Turkey
Brazil
Spain
Germany
Poland
Mexico
South Africa
Argentina
Italy
Great Britain
Russia
South Korea
Saudi Arabia
Jordan
scale from 1 to 7, where 7 means a very strong economy today
and 1 means a very weak economy.
38100
90
80
70 63.5 62.2 63.2 62.7 64.2
59.4
55.0 55.0
60 50.1 51.4 50.8
JCSI Economic 50
46.8 49.0 49.0
Expectations 40 Avg. 50.0
30
20
Jordanians’ expectations regarding their country’s economy 10
has been stable when compared to the previous quarter.
While Jordan is placed at the 13th position when compared to 0
other countries, there is a general level of pessimism Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
witnessed globally. 2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
Now look ahead at the next six months. How likely is it that
you, someone in your family or someone else you know
personally will lose their job in the next six months as a result 100
of economic conditions? 90
80
1. Looking ahead six months from now, do you expect the
economy in your local area to be much stronger, 70
somewhat stronger, about the same, somewhat weaker, 60 Avg. 50.0
49.0
or much weaker than it is now? 50
2. Looking ahead six months from now, do you expect your 40
personal financial situation to be much stronger, 30
somewhat stronger, about the same, somewhat weaker, 20
or much weaker than it is now?
10
0
Canada
Hungary
US
Belgium
Turkey
India
Brazil
Spain
Japan
China
Australia
Germany
Sweden
Mexico
France
Italy
Poland
Great Britain
South Africa
Argentina
Russia
South Korea
Saudi Arabia
Jordan
39100
90
80
70
60 49.0 Avg. 50.0
48.0 45.5 44.6
JCSI Investment Climate 50 39.1 40.0
40 28.8 30.9
25.5 28.2 26.9 27.4
30 21.8 24.0
20
Jordanians’ cynicism towards their ability to invest has
10
increased this quarter, resulting in a further 3.4 point drop
when compared to the first quarter of this year. 0
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
1. Compared to 6 months ago, are you NOW more or less
comfortable making a major purchase, like a home or
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
car?
2. Compared to 6 months ago, are you NOW more or less 100
comfortable making other household purchases? 90
80
3. Compared to 6 months ago, are you NOW more or less
confident of your ability to invest in the future, including 70
your ability to save money for your retirement or your 60 Avg. 50.0
children’s education? 50
4. Rate your current financial situation, using a scale from 1 40
24.0
to 7, where 7 means your personal financial situation is 30
very strong today and 1 means it is very weak. 20
5. Looking ahead six months from now, do you expect your 10
personal financial situation to be much stronger, 0
Jordan
Canada
Hungary
India
Japan
China
Sweden
US
Belgium
France
Turkey
Brazil
Spain
Australia
Germany
Mexico
South Africa
Poland
Argentina
Italy
Great Britain
Russia
South Korea
Saudi Arabia
somewhat stronger, about the same, somewhat weaker,
or much weaker than it is now?
40100
90
80
66.9 64.6
70 62.8 61.5 60.0 60.3
60
JCSI Employment 50
46.2
40.8 41.7 42.3 42.3 44.0
39.0
Confidence 40
Avg. 50.0
30.7
30
20
The employment index has also seen a deterioration 10
this quarter, pushing Jordan’s position even further 0
in comparison to the previous wave. Implications of
Q2 Q3 Q4 Q1 Q3 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
COVID 19 on employment confidence is evident
2016 2016 2016 2017 2017 2018 2018 2018 2019 2019 2019 2019 2020 2020
across all countries included in the survey.
Compared to 6 months ago, are you now more or 100
less confident about job security for yourself, your
90
family and other people you know personally?
80
1. Thinking about the last 6 months, have you, 70
someone in your family or someone else you 60 Avg. 50.0
know personally lost their job as a result of 50
economic conditions?
40 30.7
2. Now look ahead at the next six months. How 30
likely is it that you, someone in your family or 20
someone else you know personally will lose their 10
job in the next six months as a result of economic 0
conditions?
Canada
Hungary
Japan
India
Sweden
Belgium
France
US
Turkey
Spain
Brazil
Germany
China
Poland
Australia
Mexico
Italy
Argentina
Great Britain
South Africa
Russia
South Korea
Saudi Arabia
Jordan
41JCSI Methodology 42
JCSI Methodology
Mixed Methodology - Computer Assisted Telephone Interviews
(CATI) and Self Administrated Online Interviews (Online Panels)
Sample Size – 1000 Respondents
Age – 18 years old and above
Sample Criteria – Nationally Representative Sample of Jordanians
The JCSI Index is calculated by utilizing data from the survey results.
Responses are divided into aggregated Top Box (Reward) numbers
and Bottom Box (Penalty) numbers. Using Shapely Value Analysis,
values were generated for the penalty and reward for each question.
The magnitude of each question is the difference between the
reward and penalty. An Importance factor, which the ultimate
weight of the particular question in the index, is the magnitude of
each question divided by the total magnitude of all questions. A Top
Box Weight for each question is calculated by dividing the Reward by
the magnitude of each question. Similarly, the Bottom Weight for
each question is calculated by dividing the Penalty for each question
by magnitude of the same. The Index Value for each question is
calculated by using the formula: Importance x (Top Box Wt * Top Box
%) -(Bottom Box Wt * Bottom box %).
43GAME CHANGERS At Ipsos we are passionately curious about people, markets, brands and society. We make our changing world easier and faster to navigate and inspire clients to make smarter decisions. We deliver with security, simplicity, speed and substance. We are Game Changers For more information, please contact: Saif Nimry Managing Director of Jordan and Iraq Saif.Nimry@ipsos.com Noor Al-Salhi Senior Accounts Manager – Ipsos Jordan noor.alsalhi@ipsos.com Tala Abughoush Project Manager– Ipsos Jordan tala.abughoush@ipsos.com
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