Connections June 2019 - CherrybrookVillage www.cherrybrookvillage.com.au - Cherrybrook Village
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Connections
June 2019
CherrybrookVillage
www.cherrybrookvillage.com.au
Welcome Marketing
HELLO RETAILERS!
By now, you should have all received the Marketing
Directions Calendar for FY20 (July 2019 – June
2020). This document outlines the key marketing
campaigns and activities for the financial year.
The key strategy for FY20 will see us drive sales
and traffic, while developing relationships with key
partnerships within the local surrounds. You will see
us steer away from traditional marketing campaigns
like gift with purchase campaigns (GWP) for more
pop-up, experiential activations and retail-led
workshops.
Along with the Marketing Directions, you would have
received a copy of our Retailer Handbook. You may
use this as a guide on any general housekeeping
matters related to the centre. Please have both END OF FINANCIAL YEAR SPECIALS
documents in safe keeping ensuring they are easily
With the introduction of other shopping days
accessible. Think of these as your bibles, with just
coming to the market including: Click Frenzy,
about anything you need to know. It is also a good
Singles Day, Black Friday Sales, it is no doubt
idea to keep all the centres memos with these.
that EOFY and Boxing Day sales remain the
If you have any questions, please feel free to contact biggest sale periods throughout the year.
any member in our Centre Management Team. To our specialty stores that are wishing to
push any specials via our digital channels
Happy retailing,
during this period, please send through
Centre Management Team
the details to Jessica Thy -
jessica.thy@mirvac.com.
CENTRE CONTACTS Please provide the following by Thursday
20 June:
Michael Mitchell
Image: inspirational image with no text.
Centre Manager Dimensions 2160 x 1080 pixels.
michael.mitchell@mirvac.com Offer: ensure your offer is strong enough
to capture a customer’s attention.
Ash Crosbie
Terms and conditions: ensure you stipulate
Facility’s Manager the T&C’s.
ash.crosbie@mirvac.com Validity period: start and end dates of
the offer.
Jessica Thy
Marketing Manager
jessica.thy@mirvac.com
Lisa Ortiz
Administration Assistant
lisa.ortiz@mirvac.com
CherrybrookVillage
www.cherrybrookvillage.com.au
JULY SCHOOL HOLIDAY ACTIVITIES TRADING HOURS
FURbulous Workshop June Long Weekend
Guess who is coming these school holidays?!
Friday 7 June 9.00am - 5.30pm
Build-a-Bear will be bringing their FURbulous
Workshop Experience to Cherrybrook Village! Saturday 8 June 9.00am - 5.00pm
Please note, the workshop will allow attendees Sunday 9 June 10.00am - 4.00pm
to bring to life their very own furry friend by Monday 10 June 10.00am - 4.00pm
participating in a fun heart ceremony! Customers
will receive a pre-filled stuffed animal, a personalised Woolworths, Cherrybrook Medical Centre, food
birth certificate and a cub condo to take it home in! catering and fresh food retailers may trade outside
these hours.
This is a ticketed event, places are limited and
customers will need to book.
Fresh Food Market Day
Dates: Monday 8 – Wednesday 10 July To showcase our fresh food offering, and in the lead
up to the long weekend, we have secured a spruiker
Time: 10.30am, 12.00pm or 2.00pm
on Friday 7 June between 10.00am and 2.00pm.
Location: Opposite St George Bank The spruiker will be giving out tasting samples to
Costs: $8.00 (RRP $16.00) customers and promoting fresh food specials over
the long weekend.
Specials will be on display on a signage board and
Build-a-Bear Pop-Up communicated to our email database.
To complement the Build-a-Bear workshops, a
traditional pop-up will be held in Centre on Thursday
11 July and Friday 12 July. This will be stationed next
to Christiane’s Hair Design and will allow customers
to purchase products from the full Build-a-Bear
range. Clothes and accessories will also be available
for purchase with prices ranging between
$5.00 - $25.00.
Operations
Update
NBN
Over recent months, we have received numerous enquiries
about the roll out of NBN to your tenancies. To ensure this
Give your store an instant boost with
goes as smoothly as possible, and to avoid any delays, we
IGNITE. IGNITE is a short term, high
ask you to scope out the works prior to scheduling your
respective telecommunications technician on-site. impact promotion to build awareness
of your store or a new product quickly.
If, there are no physical works:
This is usually the first step whereby your contractor needs To take part in the IGNITE initiative,
access to the MDF room to scope out the works. Please simply provide a prize/s to be used
request they approach Centre Management to advise why on the Centre’s digital or social media
they need to access the MDF room. If it’s a simple patch i.e. platforms to giveaway.
Telstra connecting tenancy to checking issue with comms/
data, they are to sign in as a visitor and be escorted to the Providing an instant giveaway is the
MDF by either the Mirvac FM or security who is to remain in perfect way to get your product
the MDF to oversee the works. or store in front of thousands of
If, there are physical works: followers, whether it be via the website,
Facebook, Instagram or E-News.
If the works involve more than the above, they are to be
directed to WAP who will manage the works approval
This program has the power to ignite
process (with Mirvac) and the contractor is to be
sales and interest in your store and
fully inducted.
encourage new customers.
Leaks within your Tenancy:
With wet weather imminent in the upcoming months,
please ensure your teams are checking your store’s floor
cleanliness including any caution wet floor signage and or/
buckets are in place in the event of water leaks within your
tenancy. If you have any major concerns, please contact
our centre management team. However, please remember
your team is responsible for taking the necessary steps to
ensure your stores are a safe environment for customers as
well as your staff.
IMPORTANT
DIARY DATES
Saturday 1 June
Rent due
Thursday 6 June
Sales Figures due
CherrybrookVillage
www.cherrybrookvillage.com.au
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