2019 Show Report Delivering you a quality audience ready to spend! - The Perth Home Shows
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2019 Show Report
Delivering you a quality audience
ready to spend!
the PERTH HIA home show: Overview
Perth’s biggest home improvement event cements its position as the premier destination for homeowners and trade alike
with more than 9,700 visitors attending the Show in March 2019. Returning again in 2020 to the Perth Convention and
Exhibition Centre, don’t miss your opportunity to join the Home Shows, Australia’s No.1 building and renovation expos.
Exhibitors get results
96%
of Exhibitors were
96%
of Exhibitors
93%
of Exhibitors were
satisfied with the generated brand/ satisfied with the
total number of product awareness at Show overall
visitors at the Show the Show
Quality visitors attend
94%
of Visitors are currently
86%
of Visitors expect to
80%
of Visitors would
undertaking or about finish their project recommend the
to start a home within the next 12 Home Show to their
renovation or build months friends and family
All statistics compiled by Exhibitions & Events Australia
The Home Show visitor profile: Spend
• 35% are looking to spend over $100,000 on their renovation, build or home upgrade.
• 86% expect to finish their project within the next 24 months.
• Average visitor household income is over $134,000.
Visitor renovation spend
VisitorS WILL SPEND APPROX $6 MILLION
ON ORDERS FROM The HOME SHOW Over $300,000
20%
$100,000 - $300,000
15%
$50,000 - $100,000
12%
$25,000 - $50,000
21%
Less than $25,000
32%The Home Show visitor profile: products and projects
Visitors seek your products
Kitchen 64% PROJECT STATUS
Bathroom 51% About to start or have already
Gardens & Landscaping 51% commenced building their new home
Products to cut energy bills 43%
Flooring - carpet, timber, tiles 40% Planning for a future home 20%
renovation project About to start their home
Blinds - Indoor and external 33% renovation project
Patios and Decking 33%
21%
Lighting 31% 34%
Windows & Doors 30%
Home Security 30%
Products to cut water bills 30% 19%
Heating & Cooling 26%
Have commenced
their home renovation project
6%
Wardrobes 25%
Furniture 21%
Home automation 21% Want to upgrade household items
(e.g. furniture/furnishings/white goods)
WITHIN 3 MONTHS - - - - - - - - - - - - - - - 12%
Project IN 3-5 MONTHS - - - - - - - - - - - - - - - - - - - - - - - 20%
IN 6-11 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - 22%
Completion IN 12-24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 32%
time-frame IN MORE THAN 24 MONTHS - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 14%Exhibitors ARE satisfied
High exhibitor satisfaction
“We at Joyce Kitchens always have a great weekend at the Home Show. The
sales generated there are great quality, and it is always very interesting to
meet our suppliers there and have a chat with our colleagues in the market.”
Joris - Joyce Kitchens
“As a new business breaking into the residential market, we felt like the Expo 96% 82% 89% 96% 93%
gave us great exposure to potential clients. The Expo is a must if you are
wanting your business to expand.”
Ollie - Marrastone Perth
“A great event and we were most pleased with the
direct customer exposure this gave us.”
Susan - Ikea NUMBER OF VOLUME OF QUALITY BRAND THE SHOW
VISITORS LEADS VISITORS AWARENESS OVERALL
“Very well organised for the set up and dismantle, made the whole
experience very easy to concentrate on why we were there.”
Gillian - Passivhaus Perth
“This Show just held was my first and I was absolutely
“Best Show for 8 years, by a mile! Great quality visitors along with loads of new staggered by the amount of leads it generated.
exhibitors. Fantastic products and displays! This sort of presentation and turnout We have so many immediate bookings to quote for
reminds us of how powerful Home Shows are!” kitchen, bathroom, laundry and additions, most with
multiple rooms to renovate. We are extremely busy!
Phil - WA Cabinets
I was impressed how well the Show was organised.
“Thanks again for an awesome event, best you guys Well done to the team!”
have done.” Terry - Mister Makeover
Craig - Gemmill HomesECO town
Eco Town is an interactive and educational feature that focuses on sustainability and making the homes of Western Australia
more eco-friendly. This feature came to life in 2018 as a direct result of exhibitor and visitor feedback about the Show. The
feature includes tiny houses, electric cars and advice about how to reduce your water and energy bills.
The reception for Eco Town has been overwhelmingly positive with the feature more than doubling in size from 2018 to 2019.
Social media content reached over 121,000 WA
residents during the Show’s campaign.
35% of visitors were interested in attending the
HIA Home Show to visit Eco Town.
43% of visitors are interested in products to cut
energy bills and 30% would like to see products to
cut water bills. Eco Town Ambassador: Wombat (from Sticks &
Wombat, Channel 9, The Block)
“Eco Town was well received by the visitors that attended.” “It was great to have visitors that had not heard of
Slater Air - Home Show exhibitor Greenbatch, and were not aware of the current state
of the play with recycling in Australia, leave our stand
“Eco Town. This is what I was waiting for – tiny homes on wheels feeling like something was being done about the
focusing on the sustainability and making homes in WA more eco- situation.”
friendly. I have to say, I loved all the homes displayed here.” Greenbatch - resident of Eco Town
Andrew Kearns - visitorTargeted marketing
A comprehensive and targeted marketing campaign was implemented to reach homeowners planning a building or
renovation project. Our campaign varies by Show in order to guarantee the best reach. We use a combination of media
to attract Home Show visitors who are ready to buy. Our campaigns consistently deliver quality buyers with significant
budgets ready to be spent on their home improvement project.
THE MARCH 2019 STRATEGIC MARKETING CAMPAIGN INCLUDED:
Targeted digital
Prime time advertising including Engaging paid
1 3 5 7
mainstream radio Google re-marketing, and organic social
advertising across key interest profiling, catch- promotions across
Perth FM up TV, connected TV, Facebook and
stations and ATN. display and video. Instagram.
2 4 6
Prime time TV Focused electronic Comprehensive In-stadium and digital
advertising across the direct mail, marketing website with individual marketing, including
major networks with high your brand to over 12-month exhibitor profiles website buyout and app
TARP rating - averaging 45,000 WA based attracting over 46,000 takeover for Fremantle
19 spots a day. homeowners. visits in the lead up to the and WCE AFL games in
Show. two week lead up to the
Show.join us at friday 27 - sunday 29 MARCH 2020 PERTH CONVENTION AND exhibition centre Or enquire about our 2019 Home Show! 03 9276 5555 | homeshows@eea.net.au PERTHhomeshow.com.au
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