June 24th-25th, 2022 Fairmont Hotel Vancouver - Peter P. Dhillon Centre for Business Ethics UBC Sauder School of Business - UBC Sauder ...
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June 24th-25th, 2022 Fairmont Hotel Vancouver Peter P. Dhillon Centre for Business Ethics UBC Sauder School of Business
How Can
Business Be a
Force for
Social Good?
Behavioural Insights into
Business for Social Good Conference
More and more businesses are embracing social causes, sustainable business practices,
and embedding purpose and social responsibility into their overall missions and strategic
planning. At the same time, behavioural research is gaining momentum in uncovering
innovative means of encouraging individuals to embrace social responsibility, social
impact, and sustainability.
The purpose of this conference is to pull these sources of insight from the business sector
and behavioural science research together to paint a cohesive picture of the most
effective, innovative, and impactful ways to foster business practices that can contribute to
the greater social good.
How can we encourage business to tackle important societal challenges related to health,
social justice, equity, and sustainability? How can we further encourage key stakeholders
such as employees, customers, and the greater community to embrace, support, and
engage in actions that further facilitate and promote the social good?
We see this conference as a means of inspiring for-profit and non-profit organizations to
think about new innovative models of doing business, and as a platform for facilitating
novel academic research ideas
We hope that you enjoy the conference!
Kate White, Karl Aquino, Michael Daniels, Darren Dahl, David Hardisty, Carol Liao,
Christie Stephenson
Schedule at a Glance
Friday June 24th, 2022: Morning Main Stage Event:
Business for Social Good
(BC Ballroom)
(Open to a larger industry and academic audience)
8.00am-8.30am Registration and Breakfast
8.30am-10.25am Morning of Insights into Business for Social Good
10.25am-10.40am Coffee Break
10.45am-12.00pm Morning of Insights into Business for Social Good
Friday June 24th, 2022: Research in Focus:
Behavioural Insights into Business for Social Good
(Saturna Island Room)
(For those attending the full research conference)
12.00pm-1.15pm Lunch
1.15pm-2.45pm Research Presentations
2.45pm-3.15pm Coffee Break
3.15pm-4.30pm Research Presentations
7.00pm Dinner Location TBA
Saturday June 25th, 2022: Research in Focus:
Behavioural Insights into Business for Social Good
(Saturna Island Room)
8.30am-9.00am Breakfast
9.00am-10.30am Research Presentations
10.15am-10.45am Coffee Break
10.40am-12.00pm Research Presentations
12.00pm-1.15pm Lunch
1.20pm-2.55pm Working Paper Lightning Talks
2.55pm-3.30pm Working Paper Discussion and Coffee Break
3.30-5.00pm Co-Author Working Session
Friday, June 24th, 2022
Morning of Insights into Business for Social Good
8.00am-
8.30am
Registration and Breakfast
8.30am- Welcome and Overview
8.55am
Kate White, Professor and Academic Director of the Peter P. Dhillon Centre for Business Ethics,
Sauder School of Business, University of British Columbia
Robert Helsley, Dean, Sauder School of Business, University of British Columbia
Peter P. Dhillon
President and Chief Executive Officer, Richberry Group
Shane Point
Elder and Spiritual Advisor, Musqueam
8.55am- It Pays to Purpose
9.35am
CB Bhattacharya, H. J. Zoffer Chair in Sustainability and Ethics,
Professor of Marketing and Management, University of Pittsburgh
The notion of a corporate purpose, or a company’s reason for existing, has been ascendant in
the business world since the start of this century. At the heart of this purpose imperative
among businesses today is their urgent desire – and need – to be more sustainable in a world
buffeted by increasingly palpable social and environmental upheavals. A corporate purpose is
seen as a precondition for effective sustainability as many companies continue to struggle to
be truly sustainable.
This talk will unveil a purpose-driven pathway that will enable companies to integrate
environmental and social concerns into all their business decisions. Using real world data, I
shall show that a transition to a more sustainable business model, via the “sustainability
ownership experience,” is a sure-fire way to ignite a key stakeholder, our employees, and
provide more meaning to their jobs thereby boosting employee engagement.
9.35am- Impact for a Healthy Thriving World
10.00am
Esther Speck, Vice President of Global Sustainability and Impact, Lululemon
Everyone is doing it and even more are talking about it. How do large companies carve out a
unique space to create meaningful impact? Esther Speck will discuss how lululemon takes a
holistic view of impact encompassing environmental, social, and ethical considerations
ensuring meaningful change in the communities where they live and work. She will highlight
examples that bring to life their commitment and will discuss how embedding impact not only
meets the companies environmental goals, but also its business goals helping embed
lululemon's purpose across the business and all stakeholders.
Friday, June 24th, 2022
10.00am- Why Bias Interventions (Need Not) Fail
10.25am
Toni Schmader, Associate Professor and Canada Research Chair of Social Psychology, University
of British Columbia
There is considerable debate about the efficacy of diversity training initiatives, with concerns that
they are not only ineffective in creating more inclusive workplaces, but can, in some instances,
even backfire. In this talk, I will highlight some of the common pitfalls of diversity trainings as
typically practiced. I’ll also argue that if trainings are grounded in theory, and appreciate that
cultures not just individuals need to change, they might be more successful. I’ll present a new
typology of what bias is and how it unfolds as a process. Summarizing results from various lab and
field studies, I’ll argue that interventionists can achieve greater success by targeting their training
efforts to the type of bias that exists in their organization, and addressing the social norms that
can justify biased behavior.
10.25am- Coffee Break
10.40am
10.45am- From Maximizing Profit to Maximizing Impact: The Changing Paradigm
11.10am
Christine Bergeron, President and Chief Executive Officer, Vancity
As President and Chief Executive Officer of Vancity, Canada's largest community credit union,
Christine believes that banking plays a vital role in developing a healthy society - building the well-
being of people and, at the same time, ensuring the long-term sustainability of the communities in
which they live and work. For decades, business students were taught that business success was
all about maximizing profit. But new entrepreneurs are increasingly rebelling against this dogma
by starting businesses that are profitable, but whose success is measured by the impact they are
having on people and the planet. And between the COVID pandemic and the climate crisis, this
mindset is filtering up into larger and more established businesses. In this talk I will discuss what
this paradigm shift means for the work of building a clean and fair economy, and how Vancity –
whose business model has for decades had a triple focus on people, planet, and profit – and other
leaders are helping to facilitate it.
11.10am- Indigenomics: Radical Inclusion and the Growth of the Indigenous Economy
11.35am
Carol Ann Hilton, Chief Executive Officer, Indigenomics Institute
Carol Anne Hilton, MBA is the CEO and founder of the Indigenomics Institute and the Global
Center of Indigenomics. This presentation will introduce the concept of Indigenomics, the
historical context of Indigenous economic exclusion and present the trajectory of Indigenous
economic growth and inclusion.
11.35am- You Have More Influence Than You Think
12.00pm
Vanessa Bohns, Associate Professor Department of Organizational Behavior, Cornell University
The popularity of books and articles teaching us how to have influence, confidence, and poise
suggests that we are hopelessly underconfident. That we think we need some magic something if
we want to make an impact. But is this really the case? In this talk, Vanessa Bohns will make the
case that it’s not about the influence we don’t have, but about the influence that we don’t realize
we do have. Bohns will present research on the misperceptions that make us feel as if we have
little impact, when in fact people see us, listen to us, and agree to do things for us more often than
we realize—for better and worse. The upshot of this research is that in our search for ways to gain
influence, we fail to recognize the influence we have already. That lack of awareness can cause us
to miss opportunities for positive influence, or, to be careless with the influence we do wield.
Friday, June 24th, 2022
Behavioural Insights into Business for Social Good:
Competitive Research Paper Presentations
12.00pm- LUNCH (For full conference attendees)
1.15pm
1.15pm- Organizational Solutions to Extension Request Avoidance Ashley Whillans,* Jaewon Yoon, Aurora
1.30pm Turek, and Grant Donnelly
1.30pm- Shilpa Madan, Krishna Savani, and Gita V.
1.45pm Does Appearance Reveal Character? Lay Theory about Johar*
People Influences Consumers’ Willingness to Pay for
Atypical Produce
1.45pm- Sharing the Smiles But Not the Tears: How Perspective- Diogo Hildebrand,* Rhonda Hadi, and
2.00pm Taking Influences Charitable Appeal Efficacy Sankar Sen
2.00pm- When Less is More: Consumers Prefer Brands that Elizabeth A. Keenan,* Anne V. Wilson,and
2.15pm Donate More in Relative versus Absolute Terms Leslie K. John
2.15pm- Naming and Framing of Minority Group Labels Grusha Agarwal,* Joyce He, and Sonia Kang
2.30pm
2.30pm- Increasing Green Consumption Through Product Jen Park,* Samina Lutfeali, andYewon Kim
2.45 pm Assortment: Consumers Make More Sustainable Choices
in Presence of ‘Premium’ Quality Options
2.45pm- Coffee Break
3.15 pm
3.15pm- Lying and Cheating the Brand: The Positive and Negative Hye Kang and Amna Kirmani*
3.30pm Effects of Brand Activism on Dishonest Consumer
Behavior
3.30pm- A Large-Scale Field Experiment Harnessing Simultaneous Kristen Duke,* Jackie Porter, and
3.45pm Choice to Motivate Financial Goal Setting Joanne Locascio
3.45pm- The Competence Curse: Misattribution of Needs Lijun (Shirley) Zhang, Thomas Allard, Xin
4.00pm Explains Why Donors Fail to Reward Effective Charity (Shane) Wang, and David Hardisty*
Management
4.00pm- No Bandwidth to Self-Gift: How Feeling Constrained Jacqueline R. Rifkin,* Kelley Gullo Wight,
4.15pm Discourages Self-Gifting and Keisha M. Cutright
4.15pm- Hoping for Change: Specific Emotions, Political Ideology, Aylin Cakanlar, Lisa Cavanaugh,* and
4.30pm and Sustainable Behavior Katherine White
6.30pm Dinner at Blue Water Café Note: Dinner is included in the full
1095 Hamilton Street conference registration
info@bluewatercafe.net
Saturday June 25th, 2022
Behavioural Insights into Business for Social Good:
Competitive Research Paper Presentations
8.30am-
9.00am Breakfast and Welcome for Day 2
9.00am- True Old, True Self: Defining and Understanding Maren Hoff,* and Silvia Bellezza
9.15am Vintage
9.15am- Minah H. Jung*, Silvia Saccardo, Ayelet Gneezy, and
9.30am Image Concerns and Generosity In the Field Leif D. Nelson
9.30am- Behavioral Approach to Diversity: A Review Joyce He, Grusha Agarwal, and Sonia Kang*
9.45am
9.45am-
The Effect of Impact Feedback on Social media Pascal Güntürkün,* Nils Wlömert, Lars Eberhart,
10.00am
Sharing Behavior and New Donor Acquisition and Martin Schreier
10.00am- Closing the Gap: How Relative Distance from Rishad Habib,* David J. Hardisty, and Katherine
10.15am Fundraising Goals Can Enhance Charitable Giving White
10.15am- Coffee Break
10.45am
10.45am- Jake An, Donnel Briley, Shai Danziger,* and Shai
11.00am The Impact of Social Investing on Charitable Levi
Donations
11.00am- Confronting and Affirming in Public and Private Hsuan-Che (Brad) Huang,* and Jonathan Blair Evans
11.15am Settings: An Examination of Effective Leader Allyship
Behaviors
11.15am- A Tonic for the Highly Stressed: Memories of Matthew Thomson, Miranda R. Goode, and
11.30pm Extraordinary Experiences Lead Consumers to Zuzanna Jurewicz*
Greater Cohesion and Well-Being
11.30am- Fixing the “Bug” in Insect Consumption – Increasing Johanna Palcu,* Martin Schreier, Tony Salerno,
11.45am Acceptance of Entomophagy in Western Societies Chris Janiszewski, and Janet Kleber
Through Emotion Regulation
11.45am- Social Media Wisdom: Conceptualization and Scale Sunaina Chugani,* Abigail B. Schneider, Michael
12.00pm Development Luchs, and Tavleen Kaur
12.00pm-
1.15pm Lunch
Saturday June 25th, 2022
Behavioural Insights into Business for Social Good:
Working Paper Lightening Talks
1.20pm- Lightening Talks are 5 minutes Each
2.55pm
Predicting the Effects of Prosocial Nudges Randy Y. Gao, Minah H. Jung*, and Leif D. Nelson
Ray Charles "Chuck" Howard,* David J. Hardisty,
Reducing Income Prediction Bias in the Gig Economy and Dale W. Griffin
Fending off Failure: How Choosing the Lesser Evil Nicole Robataille* and Kamila Sobol,
Eradicates the Negative Consequences of Goal Failure
Testing Two Behavioural Nudges to Reduce Racial and Greg Lockwood,* Rachel Yang, Andrea Vásquez
Gender Bias in Student Evaluations of Teaching at UBC Rodríguez, and Dr. Jiaying Zhao
Put Your Mouth Where Your Money Is: A Field Ike Silver* and Deborah A. Small
Experiment Nudging Consumers to Publicize Donations
to Charity
“Let’s Give Together:” Can Collaborative Giving Boost Jason D. E. Proulx,* Lara B. Aknin, and Alixandra
Generosity and Well-Being? Barasch
The Effects of progressive-Prize lottery on the Andrew Li,* Hin-Ngai Fu, Ross Otto, and Luke
Regressivity of Lottery Products Clarke
The Effect of Actual Impact Information on Recurring Zohar Gilad, Liat Levontin,* Elizabeth Durango-
Monetary Donations Cohen, and Pablo Durango-Cohen
Won’t You Be My Neighbor: Effects of Vigilantes on Lily Lin,* Maja Graso, and Karl Aquino
Consumers’ Attitudes Toward Neighborhoods and
Local Businesses
Playing for a Better World! How Gamification Lukas Maier,* Martin Schreier, Johanna Palcu,
Influences Sustainable Consumer Behavior: Evidence Christian Baccarella, and Kai-Ingo Voigt
from a Randomized Field Experiment
Maren Hoff,* and Silvia Bellezza
The Uneven Fluidity of Genderfluid
What Do We Learn About the Role of Food Pricing Crina Taras* and Claudia Dumitrescu
When We Adopt a Systems Perspective?
Moral Aversion to Quantification Miya Draga* and Rachel Ruttan
2.55pm- Working Paper Discussion and Coffee Break
3.30pm
3.30pm- Co-Author Working Session
5.00pm
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