Eff ective Customer Data Analytics, Omnichannel Customer Service and Experience Week
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C L A R I D E N 25 - 28 July 2016
Knowledge for the world business leaders Stamford Plaza, Auckland
Effective Customer Data Analytics,
Omnichannel Customer Service and
Experience Week
Mastering Customer Data Analytics and Omnichannel Customer Service to Improve
Customer Engagement and Experience
2 Separately Bookable Sessions in 1 Location:
Customer Experience
25 - 26 July 2016 (Monday & Tuesday) | Stamford Plaza, Auckland
Theo Papanikolaou
• Member of the National Speakers Association of Australia and a certified Master Practitioner of NLP to help
organizations and individuals achieve excellence in customer initiatives
• More than 20 years of experience consulting and coaching business leaders from leading organizations including
Oracle, Canon, Trippas White Group, Accor, Sofitel, The Qantas Club, Emirates, Carrington, Macarthur Credit
Union, Canterbury League Club
• Featured in the “Motivational Speakers Australia” guide that lists the greatest business and motivational
speakers from various countries including Australia
Program B: Utilizing Customer Data and Analytics To Improve Customer Insights,
Engagement and Experience
27 - 28 July 2016 (Wednesday & Thursday) | Stamford Plaza, Auckland
Jesper Lowgren
• Recognized thought-leader in Enterprise Digital Transformation and Member of Enterprise Transformation
2020, a global think-tank on enterprise change and transformation to Fortune 500 companies
• More than 15 years of experience consulting and coaching businesses on change and transformation, including
and not limited to KPN, Maxis, Telekom Malaysia, StarHub, NAB, Promina, Macquarie Bank, AAPT, St George
Bank, Australian Government
• Author of more than 50 articles and books on digital strategy and transformation, including Business, Information
and Data Architecture, Analytics and Agility2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Utilizing Customer Data and Analytics To Improve
Customer Insights, Engagement and Experience
Program B: 27 - 28 July 2016, Stamford Plaza, Auckland
FACULTY DIRECTOR
Jesper Lowgren
• Recognized thought-leader in Enterprise Digital Transformation and Member of Enterprise Transformation
2020, a global think-tank on enterprise change and transformation to Fortune 500 companies
• More than 15 years of experience consulting and coaching businesses on change and transformation, including
and not limited to KPN, Maxis, Telekom Malaysia, StarHub, NAB, Promina, Macquarie Bank, AAPT, St George
Bank, Australian Government
• Author of more than 50 articles and books on digital strategy and transformation, including Business, Information
and Data Architecture, Analytics and Agility
Enterprise Transformation 2020, Jesper is a global think-tank on enterprise change and
transformation to Fortune 500 companies. He is also a principal consultant with Telstra, Australia’s largest
telecommunications company, where he advises medium and large corporate CEOs on digital strategy and
transformation, and the latest organizational capabilities needed in the digital world such as customer data and
analytics.
With over 15 years’ experience consulting and coaching businesses on change and transformation, Jesper has advised
Australian State Governments on data-warehousing and information management strategies. Some of his major
clients include KPN, Maxis, Telekom Malaysia, StarHub, NAB, Promina, Macquarie Bank, AAPT, St George Bank and
the Australian Government.
In 2009, Jesper radically transformed an ailing medium-sized business and increased its profitability within a year.
He has also created and launched 3 online brands in Australia across different market niches, each reaching and
sustaining No.1 in sales and customer engagement.
As a consultant with Ernst & Young, Jesper created the first model for linking call center resource prioritization
with the true profit of an individual customer, using Activity-Based Costing, a well-known tool amongst large
consulting firms. He was also one of the first in Australia to demonstrate how to use an online customer forum to
create advocates to drive higher customer satisfaction and sales.
Jesper is the author of ON PURPOSE – The Path to Extraordinary Transformation and over 50 other articles and
books on digital strategy and transformation, including Business, Information and Data Architecture, Analytics
and Agility. He was previously a principal consultant and information evangelist with Oracle, where he co-authored
several papers with Richard Barker on Information Management and CASE (computer-aided software engineering).
Currently, Jesper is working with several medium-sized corporations on creating agile data analytics strategies and
capabilities, to significantly improve organizational productivity and competitiveness.
2
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Utilizing Customer Data and Analytics To Improve
Customer Insights, Engagement and Experience
Program B: 27 - 28 July 2016, Stamford Plaza, Auckland
EXECUTIVE SUMMARY
Program: Utilizing Customer Data and Early Bird 1 (Register & pay by 30 May 2016): NZ$1,795
Analytics To Improve Customer Early Bird 2 (Register & pay by 27 June 2016): NZ$1,895
Insights, Engagement and Regular Tuition Fee: NZ$1,995
Experience
Dates: 27 - 28 July 2016 Group discount of 10% for 2nd participant from the
Location: Stamford Plaza, Auckland same organization. For limited time only by 27 June 2016
register 3 participants and the 4th participant will receive a
complimentary seat (one discount scheme applies).
Program With the rapid proliferation of customer data in today’s digital age, customer data and analytics
Essence: is an imperative tool to enhance customer insights and engagement, boost customer experience and
improve business decision-making.
Led by renowned customer analytics thought leader, Jesper Lowgren, this comprehensive 2-day
program is designed to help customer success professionals implement data analytics to gain
valuable customer insights and improve customer experience.
This interactive session will enable you to grasp the building blocks of an analytics strategy and using
various approaches, generate key customer data through analytics. By defining the desired state of
customer engagement and experience, you will learn to develop your business value proposition
that maps customers’ needs, wants and values accurately.
In addition, find out how to design and customize different types of customer journey mapping
tools and techniques to meet your business needs and overall strategy. You will learn to identify and
refine key questions, data and metrics to maximize the effectiveness of your analytics strategy.
Through case studies and intense group discussions, Jesper Lowgren will challenge your thoughts
constructively throughout the program by guiding you on implementing an effective data analytics
strategy and benefits realization framework that will enable you to deliver improved customer
engagement and experience.
3
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Utilizing Customer Data and Analytics To Improve
Customer Insights, Engagement and Experience
Program B: 27 - 28 July 2016, Stamford Plaza, Auckland
PROGRAM INTRODUCTION
“Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last
two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital
pictures and videos, purchase transaction records, and cell phone GPS signals to name a few.” – IBM
The big data evolution in today’s digital age has presented many companies with new sources of economic value and
fresh insights into business trends. With effective customer data management, companies can understand their clients
and tailor their offerings to suit their preferences, thus attaining a competitive edge in the marketplace.
Yet, many customer success professionals are struggling with extracting accurate and valuable customer insights
from data. Without maximizing the potential of customer data and analytics, ineffective strategy results in disengaged
customer experiences that hamper overall organizational profits and long-term growth.
This two-day comprehensive program will show you how to implement data analytics to gain valuable customer
insights and enhance customer experience. You will discover various strategies for using analytics to uncover
customer expectations and tailor experiences to meet them. In addition, you will learn to develop a strong business
value-proposition that maps customers’ needs, wants and values accurately.
Find out how to design and tailor different types of customer journey maps, tools and techniques to support your
business needs and overall strategy. Learn to identify and refine key questions, data and metrics to maximize the
effectiveness of your analytics strategy.
This executive education program is launched together with the Managing An Integrated Omnichannel Customer
Service For A Seamless Customer Experience program as the next step in enhancing customer insights, engagement
and experience to benefit the overall business and enhance your organizational growth.
WHO WILL BENEFIT THE MOST
This program is designed for but not limited to C-Level Executives, Vice Presidents, General Managers, Directors and
Heads of Customer Data, Customer Analytics, Customer Experience, Customer Service, Customer Delivery, Customer
Engagement, Customer Success, Customer Relations, Customer Intelligence.
LEARNING OBJECTIVES
• Discover the potential of analytics and acquire various approaches to using analytics to generate essential
customer data
• Align your business value-proposition with the desired state of customer experience
• Learn to design and customize different customer journey mapping tools to meet your business needs and
overall business strategy
• Create an effective data analytics strategy by identifying key metrics and data required for the measurement of
your customer initiatives
• Develop and implement an analytics benefits realization framework to achieve the goals of your customer
strategies
4
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Utilizing Customer Data and Analytics To Improve
Customer Insights, Engagement and Experience
Program B: 27 - 28 July 2016, Stamford Plaza, Auckland
PROGRAM OUTLINE
DAY ONE
The Anatomy of Analytics
• The growing importance and potential of analytics
• Different strategies and approaches of using analytics
• The building blocks of an analytics strategy
Defining Desired State of Customer Experience and Engagement
• The difference between needs, wants and values
• Define what delights your customers
• Your business value-proposition and how to map to customers
Embracing Customer Journey Mapping
• The process and benefit of Customer Journey Mapping
• Different types of customer journey maps, tools and techniques
• Identify critical success factors and key stakeholders
Developing Customer Journey Maps
• Identify customer segments
• Map customer journey, touch points, key interactions, including ‘moments of truth’ for one segment
• Identify channels of interaction
DAY TWO
Defining Key Customer Questions Answered through Analytics
• Identify key questions to answer to improve experience and engagement
• Refine key questions for each customer journey touch point
• Refine key questions for each customer journey “moment of truth”
Identifying Data required to Answer Key Customer Questions
• Data needed for each customer journey touch point and “moment of truth”
• The location / channel of data
• Data access mechanism, including access issues
Creating an Effective Data Analytics Strategy
• Connect the desired customer experience and engagement with customer journey maps, interactions, “moments of
truth”, and channels
• Design an organizational analytics capability, including roles & responsibilities
• Develop an organizational analytics roadmap
Developing and Implementing an Analytics Benefits Realization Framework
• Create baseline of current customer experience and engagement
• Identify metrics for measuring experience and engagement
• Integrate analytics strategy and benefits realization framework into an analytics strategic plan
5
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Managing An Integrated Omnichannel Customer
Service For A Seamless Customer Experience
Program A: 25 - 26 July 2016, Stamford Plaza, Auckland
FACULTY DIRECTOR
Theo Papanikolaou
• Member of the National Speakers Association of Australia and a certified Master Practitioner of NLP to help
organizations and individuals achieve excellence in customer initiatives
• More than 20 years of experience consulting and coaching business leaders from leading organizations including
Oracle, Canon, Trippas White Group, Accor, Sofitel, The Qantas Club, Emirates, Carrington, Macarthur Credit
Union, Canterbury League Club
• Featured in the “Motivational Speakers Australia” guide that lists the greatest business and motivational
speakers from various countries including Australia
Theo Papanikolaou is a member of the National Speakers Association of Australia and a certified Master Practitioner
of Neuro-Linguistic Programming (NLP) to help organizations and individuals achieve excellence in customer
initiatives.
With a strong reputation for delivering experiential and high-energy educational programs, Theo has recently
been featured in ‘Motivational Speakers Australia’, an indispensable guide that lists the best business and motivational
speakers from various countries including Australia.
With over 20 years’ experience in management and L&D roles in leading 5-star organizations, Theo specializes in
helping organizations upgrade their performance and secure a sustainable advantage by building a superior service
and customer-centric culture. His major clients include Oracle, Canon, Trippas White Group, Accor, Sofitel, The
Qantas Club, Emirates, Carrington, Macarthur Credit Union and Canterbury League Club.
Theo has developed numerous successful strategies for optimizing the effectiveness of personal and organizational
performance, drawing from his work experience in large corporate companies, government agencies and industry
associations across financial, professional services, manufacturing, retailing, tourism and hospitality industries.
As the founder and Chief Experience Officer of Positive Concepts, Theo’s unique methodology for building a superior
service culture, aligns, integrates and accelerates organizational activity in these 3 essential areas: Leadership, Systems
and Education. It creates an action-oriented culture that empowers everyone to delight customers and colleagues
with a winning approach.
6
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Managing An Integrated Omnichannel Customer
Service For A Seamless Customer Experience
Program A: 25 - 26 July 2016, Stamford Plaza, Auckland
EXECUTIVE SUMMARY
Program: Managing An Integrated Early Bird 1 (Register & pay by 30 May 2016): NZ$1,795
Omnichannel Customer Service For A Early Bird 2 (Register & pay by 27 June 2016): NZ$1,895
Seamless Customer Experience Regular Tuition Fee: NZ$1,995
Dates: 25 - 26 July 2016
Location: Stamford Plaza, Auckland Group discount of 10% for 2nd participant from the
same organization. For limited time only by 27 June 2016
register 3 participants and the 4th participant will receive a
complimentary seat (one discount scheme applies).
Program By 2020, customer service and experience will overtake price and product as the key brand
Essence: differentiator based on the Customers 2020 Report by Accenture. Hence, customer success
professionals need to effectively manage an integrated omnichannel customer service for a seamless
customer experience to create high customer satisfaction and attain a strong competitive edge.
Led by renowned thought leader Theo Papanikolaou, this comprehensive 2-day program will guide
you on implementing a holistic system of customer service that exceeds customers’ expectations
and minimizes customer churn rate. You will learn to deliver a consistent and positive customer
experience by utilizing different customer service channels and catering to diverse customer
needs and personas. Also, you will understand how to implement an organizational approach to
omnichannel customer service by mapping the cultural and organizational change required for
sustainable customer strategies.
Besides integrating traditional and digital channels, you will also learn how to deliver a personalized
customer service experience across multiple channels and act on customer feedback. To help
you justify investments and win management support, you will explore various measurements to
evaluate your customer service initiatives.
Through case studies and interactive group discussions, Theo will stretch your thoughts constructively
to help you develop strong organizational and teamwork capabilities to support omnichannel
customer service for excellent customer experience.
7
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Managing An Integrated Omnichannel Customer
Service For A Seamless Customer Experience
Program A: 25 - 26 July 2016, Stamford Plaza, Auckland
PROGRAM INTRODUCTION
70% of global consumers view customer service as the true test of how much a company values them, according to
the 2015 Aspect Consumer Experience Survey. Hence, excellent customer service is the key differentiating factor to
enhancing customer experience and building strong customer loyalty.
Yet, many businesses overlook the importance of a complete customer care system in the midst of adopting new
communication channels, based on The Cross Channel Customer Experience report from Genesys. Without a well-
managed integrated omnichannel customer service, customer success professionals deliver fragmented customer
experiences that hamper customer satisfaction and organizational growth in the long-term.
This two-day comprehensive program will show you how to manage an integrated omnichannel customer service to
deliver excellent customer experience and enhance their loyalty. Besides understanding diverse customer needs and
wants, you will also learn to utilize different avenues of customer service to maximize customer engagement and
deliver seamless customer experience.
Throughout the program, you will discover how to build organizational and teamwork capabilities to support
omnichannel customer service. Coupled with the integration of traditional and digital channels, you will learn to act
on customer feedback and deliver personalized customer experience across multiple channels. In addition, find out
how to measure customer service performance and align your metrics with business outcomes to gain management
support for your customer initiatives.
This executive education program is launched together with the Utilizing Customer Data and Analytics to Improve
Customer Insights, Engagement and Experience program as the next step in improving customer insights, engagement
and experience that benefits the overall business and enhances your organizational effectiveness and growth.
WHO WILL BENEFIT THE MOST
This program is designed for but not limited to C-Level Executives, Vice Presidents, General Managers, Directors and
Heads of Customer Experience, Customer Service, Customer Delivery, Customer Engagement, Customer Success,
Customer Relations, Customer Intelligence.
LEARNING OBJECTIVES
• Discover various customer touchpoints and understand your customer needs and personas
• Adopt the right omnichannel approach by segmenting your market to identify the right target audience and map-
ping the organizational change required
• Optimize your omnichannel support using technology and self-service capabilities
• Enhance and personalize your customer service delivery through the incorporation of customer feedback and
historical data
• Cultivate an omnichannel culture across your organization by developing cross-functional customer service/
experience teams and mastering omnichannel orchestration
• Evaluate the success of your omnichannel initiatives using metrics that align with your business outcomes
8
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.com2016 Clariden Effective Customer Data Analytics, Omnichannel Customer Service and Experience Week
Managing An Integrated Omnichannel Customer
Service For A Seamless Customer Experience
Program A: 25 - 26 July 2016, Stamford Plaza, Auckland
PROGRAM OUTLINE
DAY ONE
Understanding Integrated Omnichannel Customer Service
• Recognize the importance of omnichannel customer service
• Define different avenues of customer service (in-store, live chat support, mobile, text, social media)
• Understand diverse customer needs and personas
Creating and Implementing Your Organizational Approach to Omnichannel Customer Service
• Define what effective omnichannel customer service looks like to the customer
• Discover your right target audience with market segmentation
• Map the cultural and organizational change required
Integrating Traditional and Digital Channels
• Use technology to optimize omnichannel support
• Build self-service capabilities for enhanced convenience
• Integrate community and social capabilities in the contact centers/ support centers
Analyzing and Acting on Customer Feedback
• Listen to the voice of the customer from multiple avenues
• Align customer processes to deliver a seamless experience across all interaction points along the customer journey
• Incorporate customer feedback into customer service strategies for continuous improvement
DAY TWO
Delivering a Perfect Personalized Customer Service Experience across Multiple Channels
• Blend customer historical data with personalized offerings
• Provide multiple avenues for interaction and let customers design their own customer experience
• Balance self-service capabilities with live support
Building Organizational and Teamwork Capabilities to Support Omnichannel Customer Service
• Create cross-functional customer service/experience teams to facilitate customer focus and improvement across the
organization
• Master omni-channel orchestration to support the overall customer relationship strategy and deliver customer value
• Empower employees with a clear goal and sense of direction to make customer-centric decisions
Measuring Omnichannel Customer Service Performance & Customer Experience
• Define customer experience in measurable terms – a composite of different variables that impact the business.
• Measure the success of your multichannel customer service initiatives
• Tailor your metrics to align with business outcomes
Gaining Management Support for Omnichannel Customer Service Initiatives
• Evaluate service performance and justify investments
• Present customer service reports to senior management in a clear and convincing manner
• Outline future strategic approaches to omnichannel customer service
9
Contact Admissions Office at +61 3 9909 7310 | admissions@claridenglobal.com | www.claridenglobal.comEFFECTIVECUSTOMERDATAANALYTICS,OMNICHANNEL
CUSTOMER SERVICE AND EXPERIENCE WEEK C L A R I D E N
Knowledge for the world business leaders
25 - 28 July 2016 | Stamford Plaza, Auckland
REGISTRATION PAGE
PROGRAM FEES 4 WAYS TO REGISTER
1st Early Bird 2nd Early Bird
Fee Per Fee Per Email: admissions@claridenglobal.com
Participant Participant
(If payments (If payments Regular Fee
Program Fax: +61 3 9909 7788
& registrations & registrations Per Participant
are received by are received by
30 May 2016) 27 June 2016)
Call: +61 3 9909 7310
Program A: Managing An
Integrated Omnichannel Website: www.claridenglobal.com
Customer Service For NZ$1,795 NZ$1,895 NZ$1,995
A Seamless Customer
Experience (25 - 26 July) PAYMENT METHODS
BY CHEQUE / BANK DRAFT :
Program B: Utilizing Made payable to CLARIDEN GLOBAL INTERNATIONAL LIMITED and mail to: 3
Customer Data and International Business Park, #04-29, Nordic European Centre, Singapore 609927
Analytics To Improve
Customer Insights, NZ$1,795 NZ$1,895 NZ$1,995 BY TELEGRAPHIC TRANSFER TO:
Engagement and Experience Bank name: Standard Chartered Bank
(27 - 28 July) Bank Code: 7144
Bank Branch Code: 001
Bank Address: 6 Battery Road, #01-01 Singapore 049909
Bank Account No: 0107775042
GROUP DISCOUNTS Bank Account Name: CLARIDEN GLOBAL INTERNATIONAL LIMITED
Group discount of 10% for 2nd participant from the same organization. For SWIFT Code: SCBLSG22
limited time only by 27 June 2016 register 3 participants and the 4th participant Please note that all bank charges are to be borne by participants. Please ensure
will receive a complimentary seat (One discount scheme applies). CLARIDEN GLOBAL INTERNATIONAL LIMITED receives the full invoiced
amount.
Booking Contact (Approving Manager) Mr/Mrs/Ms:_____________________ Note: Please include invoice number on all payment types and your company’s
Job Title:_________________________ Department:_____________________ name in your payment instructions for our reference.
Telephone:_______________________ Fax:____________________________ CREDIT CARD:
To make payment by credit card, please call our client services hotline at
Email:____________________________________________________________
+61 3 9909 7310.
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Address:_________________________________________________________
HOW TO REGISTER AND PAY
__________________________________________Postal Code:____________ An invoice and registration confirmation will be sent within 7 days, please contact us
if you have not heard from us within 7 days. Payment can be made by credit card, by
I would like to receive more information on hotel accommodation
bank transfer or by cheque.
using Clariden Global coporate rate. ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.
Please register the following participant for this seminar. ACCOMMODATION
(Please tick □ to select your seminar(s). You may tick more than one.)
Accommodation is not included in the program fee but you will be entitled to use
1st Participant Name (Mr/Mrs/Ms):_____________________________________ our corporate rate for your accommodation. Information will be sent along with
Job Title:___________________ Department:_____________________________ your registration confirmation.
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Once we have received your booking, the place(s) are confirmed. No refunds
Program(s): □A □B will be made for any cancellations, however, program credits of equivalent value
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redeemed for 1 program and is valid for only one (1) year from date of issue.
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Telephone:___________________________ Fax:___________________________ Substitution with a qualified candidate is allowed by providing at least 5 working
Email:_____________________________________ Date of Birth:______________ days of advance notice to Clariden Global. One time substitution is allowed with no
charges. Subsequent substitutions will be charged 10% admin fee.
Program(s): □A □B
3rd Participant Name (Mr/Mrs/Ms):_____________________________________ ALL CANCELLATIONS MUST BE RECEIVED IN
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PLEASE NOTE: CLARIDEN GLOBAL INTERNATIONAL LIMITED reserves
Email:_____________________________________ Date of Birth:______________ the right to change the content and timing of the programme, the speakers and
Program(s): □A B □ the date and venue due to reasons beyond their control. If in the unlikely event
that the course is cancelled, CLARIDEN GLOBAL INTERNATIONAL LIMITED
4th Participant Name (Mr/Mrs/Ms):_____________________________________
will refund the full amount and disclaim any further liability.
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Telephone:___________________________ Fax:___________________________ ENQUIRIES: If you have any queries about registration or payment please do not
hesitate to contact our client services department on +61 3 9909 7310.
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relation to this event is being collected by CLARIDEN GLOBAL INTERNATIONAL
VENUE AND ACCOMMODATION INFORMATION LIMITED and will be held in the strictest confidence. It will be added to our database
for the primary purpose of providing you with information about future events and
Stamford Plaza, Auckland services.
25 - 28 July 2016 Visit us at www.claridenglobal.com for upcoming events
22-26 Albert Street
Auckland 1010, New Zealand FOR OFFICIAL USE
Tel: +64 9-309 8888 FEE RECEIVED REFERENCE L6195_L6194/DT/SL
Website: http://www.stamford.com.au/spakYou can also read