Keeping the Food System Reliable: A Series of Listening Sessions for Leaders Session Two | May 14, 2020 - U.S. Farmers and ...
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Keeping the Food System Reliable:
A Series of Listening Sessions for Leaders
Session Two | May 14, 2020
1
How to engage using Zoom
Video – Video is disabled by default.
View – Controls to switch between “active speaker view” & “gallery view” are in the upper right corner of Zoom window.
Audio – You can join audio using your computer’s speakers & microphone or dial in on your phone. You cannot use both as it will
cause feedback within Zoom. If you choose to use your phone for audio use the following information:
Dial in: 646-876-9923 Meeting ID: 819 3120 3335
Mute/Unmute – All participants will be muted by default.
Q&A – The Q&A function can be found in the bottom bar of the Zoom application. Use this function to ask questions to
the host or provide input for the current discussion. We will do our best to get all questions answered during the session,
but will follow up afterwards if time runs out.
If you experience technical difficulties, please contact Cynthia Gismegian at 202-316-3022 or via email at cgismegian@usfraonline.org,
or Annie Kramer at 314-630-8358 or via email at akramer@usfraonline.org.
2
U.S. Farmers & Ranchers Alliance, Inc.
Antitrust Caution
• Directors represent Eligible Organizations (EOs). At least some EOs are or can be competitors of other EOs in one or another
circumstance. For that reason, all Directors need to be mindful of USFRA’s commitment to antitrust compliance.
• Conversations and agreements regarding the fixing of prices, division of territories or customers, terms or conditions of sale,
volume of production, limitations on market access, forestalling of research and development, boycotts of market participants,
refusals to deal or any other anticompetitive activity will always be off limits at USFRA.
• Keep in mind that anticompetitive agreements or combinations among competitors need not be formal to raise questions under
antitrust laws. A verbal understanding to act illegally may be harder to prove but when proven is no less illegal.
• Promptly report to USFRA’s Chairperson and USFRA’s CEO any information or concerns you have about actual or possible
antitrust activity at USFRA. In addition, when in doubt about a particular situation, also consult your own EO’s counsel.
Chatham House Rules
• Participants are free to use and share ideas and information received during the session without attribution – neither the identity
nor the affiliation of the speaker(s) may be revealed.
3
Welcome
Chip Bowling
Chairman, USFRA
Past Chair, National Corn Growers Association
4
Purpose and Objectives
Purpose
• Connect leaders during the COVID-19 disruption to identify mutual needs and share resources and
perspectives, leading to a more resilient food system
Objective
• Align and unify our efforts across the sector to address the challenges arising from COVID-19
• Gather and share intelligence to help broaden each of our perspectives on the impacts of COVID-19 across
the food system
• Identify areas where collaboration is essential now and for future solutions
• Inform USFRA and partners’ efforts to share the stories of essential food system workers
Today’s Discussion Questions
• What are one or two things that are working that we can learn from?
• What are the biggest issues you are facing right now?
5
Agenda
• Introduction
• Purpose and objectives for today’s session
• Key insights from Listening Session One on May 7th
• Value Chain Stakeholder Updates
• U.S Department of Agriculture Update
• Consumer Packaged Goods Sector Update
• Restaurant Sector Update
• Resource Platform Update
• Hunger and Food Insecurity Update
• Consumer Insights Update
• Q&A and Polling forum with facilitated discussion
• Appreciation and next steps
6
Insights from Session One
Sector Themes
• Food Production
• Animal-based agriculture facing immediate pressure due to processing plant shutdowns. Farmers and
ranchers losing money and causing issues on operations.
• Crop-based agriculture anticipates great challenges come harvest and 2-4 years down the road, there are
issues that will need to be worked out.
• Consumer-facing (QSR, Retail, etc.)
*Before COVID-19, food service accounted for about half of food dollars spent. The closing of many of
these operations has caused a ripple effect across the food supply chain.
• Restaurants are facing closures due to an inability to provide in-house service and lack of demand for
their services. As many reopen, supply of fresh meat is a large concern.
• Grocery operations are shifting to anticipate a future with more click-n-collect, online
marketplaces, and delivery.
7
Insights from Session One
Overall Themes
• Changing demand within the supply chain is challenging organizations in the food sector in unpredictable
ways
• Operations and organizations are having to pivot to stay profitable
• Mental health for farmers and essential workers is a growing concern, in large part because of uncertainty
• Essential employees are faced with longer shifts, adjusting workloads, lack of personal protective equipment,
and a heightened demand on performance
• With a growing amount of Americans facing food insecurity, and with the overall backdrop to emotional
duress, there is a growing concern of civil unrest and or anxiety related to food shortages
• Feeding America volunteer network is down due to COVID-19 and having to deal with surge of food with lack
of volunteers
• Sharing farmer’s stories is key to helping consumers understand their supply chains
This series of shocks to the food system has shown how we need to plan for greater resiliency and
coordination in the future.
8
U.S Department of Agriculture Update
Joby Young
Chief of Staff
U.S. Department of Agriculture
9
Consumer Packaged Goods Sector Update
Christopher Adamo
Vice President
Federal and Industry Affairs
Danone North America
• What are one or two things that are working that we can learn
from?
• What are the biggest issues you are facing right now?
10Restaurant Sector Update
Sean Kennedy
Vice President, Public Affairs
National Restaurant Association
• What are one or two things that are working that we can learn
from?
• What are the biggest issues you are facing right now?
11Resource Platform Update
Molly Jahn
Principal Investigator
Repositrak/Jahn Research Group
https://foodsourceusa.com/
• FoodSourceUSA is a new platform that addresses the food
imbalances for perishables such as meat, produce and dairy,
serving society and protecting the supply chain.
12Hunger and Food Insecurity Update
Carrie Calvert
Managing Director, Government Relations
Feeding America
• What are one or two things that are working that we can learn
from?
• What are the biggest issues you are facing right now?
13Consumer Insights Update
Esmee Williams
Vice President, Predictive Trends
Allrecipes.com
(a subsidiary of Meredith Publishing)
• AllRecipes, the largest digital food brand, is a title of
Meredith Publishing, which is largest publisher in the
United States today and a key partner with USFRA.
14SHELTER-IN-PLACE DRIVES
SURGE IN HOME COOKING
CORONAVIRUS TRENDS: FOOD SNAPSHOT
Meredith Predictive Trends
Published:
M A R C H 3 0 , May
2 0 2 014, 2020Insight Sources:
#1 Food and Cooking Resource
60 Million US Cooks | 1.5 Billion Visits/Year
Founded 1997
190 Million US Consumers | 120 Million Women
27 Brands
Source: Meredith Data Studio. M E R E D I T H M2 0E 2R0E DPIRTEHD +I CCTLI VI EENTTRN
ENAM
D SE | 1 6Covid-19 Has More US
Households Eating More
Meals at Home.
63% 47%
Of Meredith Women
51%
Of Meredith Women
71%
Of Meredith Women
Of Meredith Women
are cooking more/ are cooking more are interested in food,
are eating at home as
doing more meal from their cooking and recipe
a family more often.
preparation. freezer/pantry. ideas.
Source: Meredith Data Studio. Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020. M E R E D I T H 2M0E2R0ERDEI TAH
L - +T ICMLEI EI N T
S IN
G AHM
TSE | 17Cooks of All Ages Are Cooking More Now
Allrecipes.com April 2020 Visits by Age
+91% YoY
+137%
+87% YoY
+63% YoY
2020 Incremental
+249% +70% YoY
2019 Base
18-24 yrs. 25-34 yrs. 35-44 yrs. 45-54 yrs. 55-64 yrs. 65+ yrs.
Source: Meredith Data Studio. M E R E D I T H 2M0E2R0ERDEI TAH
L - +T ICMLEI EI N T
S IN
G AHM
TSE | 18Prioritizing Comfort & Convenience Over Complexity
April 2020 Recipe Views
Breakfast Lunch Dinner
+144% YoY +80% YoY +83% YoY
Source: Meredith Data Studio. M E R E D I T H 2M0E2R0ERDEI TAH
L - +T ICMLEI EI N T
S IN
G AHM
TSE | 19More Of Everything
Demand up strongly for all types and forms of ingredients (frozen, canned, dried, fresh);
with longer ‘shelf-life’ ingredients benefiting most.
PROTEINS DAIRY
Beef Pork Chicken Eggs Dairy Milk Butter Cheese
+89% YoY +64% YoY +81% YoY +222% YoY +143% YoY +70% YoY +55% YoY +79% YoY
VEGETABLES FRUITS
Broccoli Carrots Corn Legumes Apples Berries Lemons Bananas
+380% YoY +233% YoY +46% YoY +85% YoY +80% YoY +61% YoY +65% YoY +176% YoY
Source: Meredith Data Studio. M E R E D I T H 2M0E2R0ERDEI TAH
L - +T ICMLEI EI N T
S IN
G AHM
TSE | 20Shopping Done Differently
PENNY PINCHING?
Half of Meredith women are worried about their future employment
and 1 in 3 are already experiencing cutbacks/layoffs. Views of
‘budget conscious recipes’ are up +2X YoY.
FEWER TRIPS/ ARE TUESDAYS THE
MORE CLICKS
BIGGER CARTS NEW SUNDAY?
People are stocking up Online grocery sales grew Allrecipes’
for 1-2 weeks. +110% YoY in March/April. busiest time is now
Tuesdays 4p – 9p.
Source: Meredith Data Studio. Adobe Digital Economy Index. M E R E D I T H 2M0E2R0ERDEI TAH
L - +T ICMLEI EI N T
S IN
G AHM
TSE | 21What’s Next?
COVID-19 will change future behaviors…focus on home, family and self-care will continue long after
the outbreak has ended. Women intend to maintain their renewed interest in home cooking, family
connections, DIY home projects, and personal wellness.
Among Meredith Women
80% 43% 42% 3 in 4
anticipate cooking who have shopped anticipate being
anticipate working
more meals at online for food more open to
from home (all or trying new brands
home after COVID anticipate
some days) post and products in
outbreak continuing
pandemic. the future.
has ended. behavior.
Meredith Consumer Connection Coronavirus Tracking Study – Wave 4, April 22, 2020. M E R E D I T H 2M0E2R0ERDEI TAH
L - +T ICMLEI EI N T
S IN
G AHM
TSE | 22THANK YOU REPORT PREPARED BY: Esmee Williams, VP Predictive Trends (+1) 206.436.7416, esmee.williams@meredith.com
Q&A and Discussion
Questions for our speakers: Please use the Q&A function, found in the bottom bar of the Zoom
application, to submit questions that you would like speakers to comment on. Please indicate if
your question is for a specific speaker. We will do our best to get all questions answered during the
session but will follow up afterwards if time runs out.
Poll Questions: We will be asking three poll questions of all participants to get a pulse on where
this group is at in terms of current challenges and needs. If you wish to provide additional
comments in response to a poll question, please indicate this in the Q&A box and we will call on
you (and get you unmuted).
24Next steps
Following this call, we will compile and share
• Notes from today’s session
• Relevant resources to assist you and your team as you’re navigating changes due to the
pandemic
• Additional opportunities to contribute and collaborate on issues, as discovered and
discussed during our session (i.e. smaller working groups, survey or mapping work, etc.)
All of these resources will also be shared on our private LinkedIn group.
Our next listening session will take place on Thursday, May 28 at 11:30 CDT
• Including our extended leadership network, with ~150 value chain representatives
• If you haven’t registered already, a link will be included in the follow-up communications
25How you can contribute
Provide the USFRA network with any COVID-19 resources your
organization has created. These can include:
• Talking points
• FAQs
• Social media content
• Infographics
• Media assets
You can share these resources, as well as any additional ideas, by
emailing Jennifer Johnson at jjohnson@usfraonline.org.
26Thank you!
If you have any follow up questions, please reach out to Jennifer Johnson at
jjohnson@usfraonline.org
27You can also read
