Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council

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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Gloucestershire
Looking to
the Future
2019-2022

gloucestershire.gov.uk
Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

Introduction                                                    Furthermore, our natural environment is
                                                                incredibly varied with a range of different
                                                                types of landscape, 143 Sites of Special
                                                                                                              with the number of older people living
                                                                                                              in the county increasing in the coming
                                                                                                              years, at the same time as there being
                                                                Scientific Interest and three Areas of        very little increase in our working age
                                                                Outstanding Natural Beauty, as well           population. Having said that, there is
                                                                as nature reserves and other                  great strength within our communities
Gloucestershire is a                                            natural assets.                               that we must make the most of.
great place to live, work                                       However, we know that too many                We benefit from close partnership
and do business. Most                                           of our residents miss out on these
                                                                opportunities through reasons of
                                                                                                              working in the county and, in the
                                                                                                              years ahead, we must work creatively      Councillor
local people enjoy a high                                       deprivation or isolation. This is not
                                                                acceptable and we want everyone in
                                                                                                              together to make the most of available    Mark Hawthorne MBE
                                                                                                                                                        Leader of the Council
                                                                                                              funding and even against a tough
standard of living, and                                         the county to have the best possible          financial backdrop, we must go
                                                                start in life and go on to become             on investing in the future
our levels of health and                                        engaged and successful members                of Gloucestershire.
                                                                of their community.
wellbeing are comfortably                                                                                     By setting out a clear vision of where
                                                                We want a shared vision with
above the average for the                                       the people and communities of
                                                                                                              we want to go and an ambition about
                                                                                                              what we want to achieve, we will
                                                                Gloucestershire that reflects what
country. Generally, local                                       matters to them and that sets high
                                                                                                              give businesses the confidence to
                                                                                                              invest in Gloucestershire, making sure
people are well-educated,                                       expectations for the future.                  our economy goes from strength to
                                                                                                              strength. We have already seen the
unemployment is low and                                         To achieve this we are increasingly
                                                                focussed on what sort of county we
                                                                                                              benefits of this approach through the
                                                                                                                                                        Pete Bungard
                                                                                                                                                        Chief Executive
                                                                                                              Gloucestershire 2050 conversation
Gloucestershire’s economy                                       want for the future, and how we can           with local people, communities
                                                                work with communities and partners to
is strong and resilient.                                        bring about the required change. To be
                                                                                                              and businesses.
                                                                successful, it can’t just be about what       Our greater focus on future planning
                                                                the council can do, it’s about what we        does not mean we will stop doing
                                                                can achieve together.                         the essentials well – we will continue
                                                                                                              to have a strong focus on providing
                                                                Doing nothing leaves our future looking       excellent services that make a real
                                                                very uncertain and our economy likely         difference for local people.
                                                                to stagnate. Perhaps our greatest
                                                                challenge relates to our population,

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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

Our vision
To make the most of all that Gloucestershire has to offer, help improve the quality of life
for every community, support businesses to be successful and make sure the county
is a place where people want to live, work and visit.

Our ambition is for Gloucestershire to be:
    A Magnet County                                                                 A Healthy County
    A growing working age population, with more 18-40 year olds with                People to have a good work/life balance and improved health
    high level qualifications choosing to live and work in the county               and wellbeing

    An Innovative County                                                            A Connected County
    More businesses starting up, growing and investing in research and innovation   Improved transport and internet connections so that people
                                                                                    and businesses can connect with each other more easily
    A Skilled County
                                                                                    A Sustainable County
    More people with high-level skills and jobs in skilled occupations
                                                                                    More efficient use of resources and
    A Prosperous County                                                             more use of sustainable energy

    Rising productivity and household incomes offering higher living standards
                                                                                    A Resilient County
    An Inclusive County                                                             Active, resilient local communities that keep people safe, provide
                                                                                    them with support and help them to make a positive contribution
    The economic and social benefits of growth to be felt by all communities,
    including rural, urban and our areas of highest deprivation. Opportunities to
    be available for all and good relations between those who have protected
    characteristics and those who do not
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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

Challenges and                                                  Demographic change
                                                                Gloucestershire’s population is ageing more quickly
                                                                                                                            Rural isolation
                                                                                                                            As well as being one of our best assets, the rural

opportunities                                                   than the UK average. The increasing number of retired
                                                                people in the county will bring experience, resources
                                                                and time to their communities, but as they grow
                                                                                                                            nature of the county makes it difficult for some
                                                                                                                            people to access the services they need. This is a
                                                                                                                            particular challenge for the three out of every twenty
                                                                older and more frail will also need more support from       Gloucestershire households that have no access to
                                                                health, social care and safeguarding services. We are       a car or van.
In order to achieve our                                         also seeing increasing numbers of people living with
                                                                disabilities and other long-term conditions in all          Financial reforms
vision and ambition for                                         age groups.
                                                                                                                            The basis on which councils are funded is changing
Gloucestershire, we                                             At the same time, our 18-64 population is expected to       dramatically. Over recent years we have seen big
                                                                                                                            reductions in the level of funding we receive from
                                                                remain static. Young people tend to leave the county
need to understand and                                          in their late teens and early twenties - the net loss can   Central Government. Whilst we do not yet know
                                                                be as many as 400 19-25 year olds per year. While           the outcome of the Fair Funding Review for Local
plan together for the                                           the concept of ‘working age’ is shifting, we do need        Government or the next Comprehensive Spending
                                                                                                                            Review, we expect to see further significant changes,
opportunities and                                               to respond to this challenge to make sure we have
                                                                the skills we need to keep the county competitive           including the phasing out of the Revenue Support
challenges we are facing.                                       and support economic growth.                                Grant and the introduction of a funding model based
                                                                                                                            on business rates retention. This would mean that
                                                                We can also expect to see a trend towards more              future funding would be more closely linked to growth
                                                                people living as single person households. This will        in the local economy than has previously been the
                                                                make it less easy for people to rely on immediate           case. We are also likely to see more of a ‘whole
                                                                family for help and support in the future, and make         system’ approach to funding, such as through the
                                                                it more important that they are part of resilient           current pooling pilot with district councils and the roll
                                                                communities that look out for one another.                  out of ‘Integrated Care Systems’ with the NHS.

                                                                Inequalities and deprivation                                Our economic potential
                                                                While living standards are high overall, there are          as a growing county
                                                                areas of the county where residents’ outcomes fall          The growth that is planned for Gloucester,
                                                                well below national averages and where, as a result,        Cheltenham and Tewkesbury is a game-changer.
                                                                local people are more likely to depend on the services      It allows us to think imaginatively about the role we
                                                                we provide. 21,000 people (3.4% of the county’s             want Gloucestershire to play in the sub-region, and
                                                                population) live in areas amongst the most deprived         the infrastructure we need to put in place to make
                                                                10% in England.                                             that happen. It has the potential to free us from some
                                                                                                                            of the constraints that would otherwise hamper
                                                                                                                            economic growth, and to enable change on
                                                                                                                            a significant scale.
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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

The power of our communities
Gloucestershire has a thriving voluntary and
                                                            While the impact of these issues and the speed with which
community sector and already benefits from the ideas,       they will affect us is hard to predict, what will matter is our
effort and energy of the many thousands of people
who are active in their communities. We are already         ability to anticipate, respond, and reposition ourselves.
seeing a willingness from communities to play an
increasing role in the early and preventative steps for     This means we must be forward looking, adaptable and
health and social care. We know there is an appetite
in many communities to do more, and we want to
                                                            innovative as a council and capable of providing effective
work more effectively with those who want to make
a difference to the places they live and work.
                                                            leadership across our communities.
The readiness of our
partnerships and relationships
Gloucestershire already benefits from the fact that
almost all our key public sector partners work to
the same geographic boundary and serve the same
population. Changes to the way the public sector is
funded, and the potential for different relationships at
the sub-regional, national and European level make
it more important than ever to work creatively with
partners to make sure Gloucestershire punches
above its weight and attracts inward investment
and national funding.

The potential of digitisation
to transform public services
The rapid growth of digital technology provides
tremendous opportunities to innovate and transform
the way we deliver services for local people. For
example, social media is changing the way we
communicate and interact with communities. Local
government has yet to explore fully the potential of
‘big data’ to predict future demand for services and
to design and deliver preventative solutions. In terms
of the wider economy, the potential of robotics and
artificial intelligence will be critical given our likely
limitations on working age population numbers.
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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

                                     Since 2007 the                    Assuming current population                 Since 2007 the growth of the older
                                     population has                    trends continue, the population             population (aged 65 and above)
                                                                       in Gloucestershire will reach               		             has outpaced that
                                       grown
                                                                                                                   		population
                                                                                                                                  of the younger

Gloucestershire
                                       by 7.3%
has a population of
                                     (compared to 8.6% for
628,139                              England & Wales over
                                     the same period)
                                                                       667,400              &
                                                                                                 715,300
                                                                       by 2026                   by 2041           28.0% 2.1%
                                               Gloucestershire
Although Gloucestershire                       has around                             Manufacturing and health

                                               675
generally benefits from                                                               are significant sectors in
a high standard                                                                       terms of employment
of living,                                     Children in                            accounting for                                   The council

20,946                                         Care and the County                                                                     provides a
                                               Council supports                                                                        network of

people                                         6,315                                                                     31 libraries
                                                                                      11.3% and 12.3%
(3.4% of the county population)                adults receiving                                                          and supports local groups
live in areas that are in the most             long term care                                                            to provide a further 8
10% deprived nationally                                                               of employment respectively         community libraries

               Gloucestershire has

               143 Sites                                             There are

               of Special Scientific                                 3,326                                          The County Council
                                                                                                                    has 53 councillors
               Interest and
                                                                     miles                                          and employs

        3 Areas                                                      of road within                                3,155 staff
        of Outstanding Natural Beauty which                          the county
        cover 51% of the county’s area

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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

Our Priorities for Gloucestershire
The first part of this strategy has set out our long-term vision and ambition for Gloucestershire. The remaining sections show
how that relates to our work as a council, and sets out our priorities and the actions we will take over the next three years.

Children’s wellbeing and safeguarding                                Communities and Localities
• Make Gloucestershire a child-friendly county                       • Make sure no community is left behind
• Increase the resilience of children and families                   • Increase the resilience and safety of local communities
• Intervene effectively to keep vulnerable children and young
  people safe
• Make sure children in care and care leavers get the best           Transport, Economy and Infrastructure
  possible opportunities
                                                                     • Secure the benefits of high quality growth for local
                                                                       people and communities
Education and Skills                                                 • Help business in Gloucestershire to thrive, grow
                                                                       and connect with the wider world
• Make sure children have access to a good quality education
                                                                     • Safeguard the county’s natural landscape and environment
• Help children and young people with additional needs to
  learn and succeed
• Develop skills for the future                                      Highways
                                                                     • Invest in improving the county’s roads
Health, Care and Prevention                                          • Improve customer service and satisfaction

• Design an adult social care system that helps people
  stay healthy and independent and supports people with              Council leadership
  long-term needs
• Promote better mental health for all                               • Get the most out of the shared public sector estate
• Help people of all ages to stay healthy and well                   • Transform services through digital innovation
• Join up health and care services                                   • Develop a future focussed workforce                                             7
Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                                         Ambition
                                                                                                                          tracker

Children’s                                                      We want Gloucestershire to be a place where

safeguarding                                                    • Every child can thrive, learn, develop and contribute to
                                                                  their communities and where no child is left behind
and wellbeing                                                   • Every family is resilient, equipped to deal with challenges
                                                                  when they arise and are able to get back on their feet
                                                                • Vulnerable children and young people achieve the best
                                                                  possible outcomes
                                                                • Children who are in need or at risk get high quality
                                                                  support that makes a real and lasting difference in
                                                                  their lives

                                                                Investing in Gloucestershire’s future means placing    We recognise that the council has an important part
                                                                children at the heart of everything we do. What we     to play in making this happen. We want to spread this
                                                                achieve today in making Gloucestershire a place        vision and capture the imagination of people across
                                                                where children and young people can thrive, develop    Gloucestershire to work together to raise our ambition
                                                                and reach their potential will shape and influence     for local people. We also want to act as a champion
                                                                our communities for generations to come. We want       for vulnerable children within our county. The 2017
                                                                to make Gloucestershire a great place for children     Ofsted inspection showed us that our services were
                                                                to grow up, and we can only do that if individuals,    not keeping children safe or making the difference
                                                                families, communities, businesses and other partners   in their lives that we would want. We are making
                                                                work together.                                         progress in improving the quality of those services but
                                                                                                                       we know we have much further to go to make sure
                                                                                                                       that all children and young people get the quality of
                                                                                                                       support that they need and deserve.

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Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                       •   Reviewing, redesigning and joining up early              •    Implementing our Child Sexual Exploitation
                                                                   help services to make sure they work together                 strategy of Prevent, Protect and Pursue and
•   Make Gloucestershire a child-friendly county,                  effectively to provide the support that                       raising awareness of CSE with our partners;
    where all partners take into account the needs of              families need;
                                                                                                                            •    Continuing to use the voice of children
    children when making decisions, by:                        •   Working with partners to identify, as early as                and young people to shape, challenge and
    •   Working with our ambassadors for vulnerable                possible, those children and families that need               improve everything we do.
        children and young people to engage                        help and support;
        with local children and young people to                •   Supporting parents through effective parenting
                                                                                                                        •    Do everything we can to make sure children
        understand what will make Gloucestershire                                                                            in care and care leavers get the best
                                                                   programmes;
        a better place for them to live, play and                                                                            possible opportunities to grow up healthy,
        grow up;                                               •   Increasing use of Family Group Conferencing;              stay safe and do well in education and work by:

    •   Setting out a clear commitment to listen to            •   Making more use of early help coordinators               •    Improving the stability of placements for
        and consider the needs and aspirations of                  and community social workers;                                 children in care by planning their entry into
        children and young people in everything we                                                                               care more effectively to get more placements
                                                               •   Extending use of family support working
        do as a council;                                                                                                         right first time;
                                                                   through Families First Plus, across all levels of
    •   Encouraging our partners, local organisations              need;                                                    •    Increasing the availability and variety of high
        and communities to join us in listening to                                                                               quality, local placements for children in care;
                                                               •   Implementing our strategy to prevent and
        children and young people when we are                      build resilience against adverse childhood               •    Strengthening our care leaver strategy and
        making decisions that affect their lives;                  experiences (ACEs);                                           launching our local offer for care leavers to
    •   Developing a toolkit to help local organisations                                                                         make sure they have a smooth transition to
                                                               •   Adopting and promoting a restorative,
        place children at the heart of what they do;                                                                             adulthood and independence.
                                                                   strengths-based approach across all services;
    •   Working together to raise the aspirations of           •   Working with schools to reduce the need
        children and young people and to reduce                    for exclusions.
                                                                                                                        We will work with:
        health inequalities amongst children and
        young people;                                      •   Intervene effectively to keep vulnerable                           Schools             Community
    •   Making sure children get a good start in               children and young people safe and make a                          and colleges        and voluntary
        life and enter school with the skills and              positive, lasting difference to their outcomes by:                                     groups
        knowledge they need in order to learn                  •   Working through Gloucestershire                                District
        and succeed.                                               Safeguarding Children’s Board to implement                     councils            Health
                                                                   a quality framework;
•   Increase the resilience of children and                                                                                       Police
    families by:                                               •   Focussing relentlessly on driving up the quality
                                                                   of social work practice;
    •   Promoting effective local partnerships that
        work together with families in a holistic way          •   Actively exploring alternatives to care
        to address their needs;                                    and exclusion;
                                                               •   Building and retaining a high quality children’s
                                                                   social workforce;
                                                                                                                                                                                   9
Gloucestershire Looking to the Future 2019-2022 - gloucestershire.gov.uk - Gloucestershire County Council
Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                             Ambition
                                                                                                              tracker

Education                                                       We want:

                                                                • Every Gloucestershire child to have a high quality education, suited to
and skills                                                        their needs, that equips them with the skills and attributes they need to
                                                                  make a positive contribution to their community and succeed in life
                                                                • Children and young people with high needs to learn and succeed in
                                                                  local schools that understand, respond to and meet their needs in a
                                                                  flexible way
                                                                • To grow the working age workforce by keeping and attracting more
                                                                  18-40 year olds with high level qualifications
                                                                • Gloucestershire’s economy to be driven by a flexible, well-trained
                                                                  workforce which can provide the skills local employers need in a modern,
                                                                  diverse and successful economy

                 The council’s role in education is evolving. Against a backdrop of increasing            Education Health & Care Plan and rising expectations from families. We cannot
                 independence, school autonomy and the developing role of Regional School                 continue to do things in the same way. We need to change the way that the
                 Commissioners, the council has three key roles in education:                             council and schools work together to meet the needs of these children.
                 •    Making sure that the system works for families – that high quality school
                                                                                                          Looking beyond the role of schools, the economy will provide opportunities
                      places are available in the right location, that meet the aspirations of families
                                                                                                          for a more flexible, more adaptable workforce, able to develop and acquire
                      and reflect the needs of all children.
                                                                                                          new skills. We will need to help forge stronger links between training
                 •    Improving outcomes for vulnerable children and all those with                       providers and local employers to make sure we understand what they
                      additional needs.                                                                   need, are responsive to emerging trends and can equip the workforce
                                                                                                          with the tools they need.
                 •    Championing the needs of vulnerable children and young people so that
                      there is an inclusive learning system for all.
                                                                                                          Even more challenging is that the county’s working age population is
                 Increasingly, we achieve this by influencing and working with others,                    expected to remain static. There is demand for more people to replace
                 including the leadership of academies, free schools and the Regional                     workers retiring from the county’s workforce, and the county loses up
                 Schools Commissioner.                                                                    to 400 young adults to other parts of the UK each year. We will need to
                                                                                                          be creative and bold in order to make sure that the county can provide
                 We also know that while Gloucestershire children achieve well overall, this              the workforce that will drive economic growth.
                 masks the reality for some. In particular, too many children with additional needs
                 experience poor results. We are seeing increasing numbers of children with an
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Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                 •   Support young people and adults to develop            We will work with:
                                                             skills for the future by:
•   Work with schools to make sure children have             •   Working with local employers to create 5,000
    access to a good quality education that                      new apprenticeships, at least 2,000 of which              Children, young            Education, skills and
    prepares them for adulthood, by:                             will be in engineering;                                   people and their           employability funding
    •   Developing and delivering a school places            •   Increasing the uptake of apprenticeships and              families                   bodies
        strategy (which includes a new comprehensive             other training opportunities both within the
        school for Cheltenham);                                  council and with local businesses;                        Schools, colleges,         Regional partners,
    •   Supporting and challenging schools,                                                                                headteacher                including GFirst
                                                             •   Making sure the new technical level                       associations               and neighbouring
        academies and other settings to improve                  qualifications include sufficient and
        where needed;                                                                                                      and governor               LEPs and combined
                                                                 appropriate work experience with local                                               authorities
    •   Making sure that the way we allocate school              businesses and organisations;                             Further education
        places and home to school transport is fair,         •   Dealing with replacement demand by                        providers including        The Regional
        equitable, clear and transparent.                        increasing opportunities and options for older            leading universities       Schools
                                                                 workers and influencing businesses’ and                                              Commissioner
•   Help children and young people with                          individuals’ expectations of what constitutes             Local and regional
    additional needs to learn and succeed, by:                   ‘working age’;                                            employers                  Employment
    •   Developing alternative provision and providing                                                                                                and Skills Board
                                                             •   Strengthening links between schools, colleges
        alternatives to exclusion;                               and businesses; improving and making better
    •   Supporting schools to keep children and                  use of labour market information;
        young people in mainstream provision;                •   More effectively coordinating digital skills
    •   Providing more flexible support to meet the              development to build on the strengths of the
        needs of individual children;                            Gloucestershire economy in terms of cyber
                                                                 and digital;
    •   Giving schools better access to
        specialist support;                                  •   Linking local businesses with schools to
                                                                 develop early aspirations;
    •   Passing more funding directly to schools to
        help them respond to the needs of children as        •   Increasing access to good quality work
        they arise;                                              experience opportunities.

    •   Providing peer support for parents and carers
        within their community;
    •   Developing post-16 placements that offer
        routes into employment and community
        based support.

                                                                                                                                                                            11
Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                                          Ambition
                                                                                                                           tracker

Health,                                                         We want:

Care and                                                        • Inclusive and supportive communities
                                                                • Gloucestershire people to make choices that lead to
Prevention                                                        healthy lives
                                                                • People to enjoy increased wellbeing, independence
                                                                  and personal resilience
                                                                • Good quality care and support available when people
                                                                  need it

People today can expect to live healthier, longer lives than any generation that         health and care needs of an ageing population. That will mean doing more to make
has gone before. This is changing the way they choose to spend their later years.        sure people can live independently for longer, including exploring the potential of
The idea of a fixed retirement age is disappearing and being replaced by a more          robotics and artificial intelligence.
gradual transition from working life to retirement. This is positive for local people.
Many people choose to use their retirement years to ‘give something back’ and            We recognise that there is an extremely strong link between a person’s mental
get involved in voluntary work or other community activities.                            health and their physical health. A positive approach to mental health and making
                                                                                         good lifestyle choices will help them to stay healthy for longer, and to minimise the
However, we also know that an ageing population will put increasing pressure on          impact of any long-term condition on their lives.
public health and social care services. We expect the number of over-75s (the age-
group most likely to rely on council services) to increase by an average of 2,330        We are already working with communities and voluntary organisations to help them
per year over the next 25 years, and we are already seeing an increasing number          respond to a growing number of more vulnerable people, and to make sure that
of people of all ages with complex, long-term health conditions.                         our services work effectively in partnership with those communities. We are also
                                                                                         working more closely with the NHS and other partners to help more people back to
While, in the short term, the county council and Central Government have invested        independence, for example, after a stay in hospital. These things are already easing
additional resources into health and social care, we need a solution that is             pressure on the system and allowing us to provide good quality care for those who
sustainable in the long term. We need to think differently about how we meet the         need it most, but we need to do more.

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Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                       •   Joining up data to better understand the                 term health and wellbeing, building resilience
                                                                   impact we are having;                                    and helping to prevent the impact of ACEs
•   Design an adult social care system that helps              •   Working with partners to develop a                       being passed on to the next generation;
    people to stay healthy and independent and                     sustainable social care workforce.                  •    Joining up our data to better
    supports people with long-term needs, by:                                                                               understand and improve health
    • Making sure we focus on the strengths of             •   Promote better mental health for all by:                     outcomes across Gloucestershire.
       individuals and communities – their skills, their       •  Creating a county wide movement that
       networks and resources – rather than just                  focusses on the factors that contribute          •   Joined up health and care services through
       their needs and vulnerabilities;                           to good mental health;                               an integrated Care System to provide:
    • Helping people to do things for themselves;              • Promoting better understanding and                    • An even greater focus on supporting people
                                                                  awareness of mental health; and                          to keep healthy and independent and
    • Working with community groups to help them
       offer support and help to vulnerable people;            • Encouraging other organisations to join us;               developing active communities;

    • Improving the impact of short term help to               • Embedding thinking about mental health                • More joined up care and support for people
                                                                  in everything we do through a ‘no health                 with long term health conditions – in their
       make sure people regain their confidence and
                                                                  without mental health’ approach;                         homes, GP surgery, community or hospital;
       independence whenever possible;
    • Working with other health and care                       • Offering free mental health first aid training        • More control for people over the care
                                                                  for organisations that sign up to our                    they receive;
       professionals to promote positive
       risk taking that helps people to achieve                   shared commitment;                                   • Greater freedom and control to make
       their personal goals;                                   • Making sure that mental health services                   local decisions about services.
    • Increasing the range of local housing                       achieve the best possible outcomes across
       options available to allow more people to live             the spectrum of need.                            We will work with:
       independently;
                                                           •   Help people of all ages to stay healthy and
                                                                                                                                Voluntary and                 Gloucestershire
    • Supporting those individuals who find                    well by:
       themselves vulnerable to help them cope                                                                                  community groups              Care Services
                                                               • Working with partners to review our approach                                                 NHS Trust
       with daily living and adapt;
                                                                  to make sure we are focussed on prevention                    Gloucestershire
    • Responding proactively to frailty                           and on reducing health inequalities;                          Clinical                      2gether NHS
       and vulnerability;
                                                               • Helping people in vulnerable circumstances                     Commissioning                 Foundation Trust
    • Continuing to make Gloucestershire a                        to improve their health, supporting them to                   Group
       dementia-friendly county;                                  live independently and preventing them from                                                 GPs and other
    • Making sure that carers are identified early                becoming homeless;                                            Gloucestershire               primary care
       and have timely access to quality information,          • Working with children, parents, schools and                    Hospitals NHS                 providers
       advice and guidance to enable them to                      partners to reduce childhood obesity;                         Foundation Trust
       maintain independence;                                                                                                                                 District councils
                                                               • Encouraging inter generational activity and
    • Maximising use of technology to help people                 other ways of helping people to be active in
       live independently;                                                                                                                                    Police
                                                                  their communities;
    • Exploring the potential of Artificial Intelligence       • Raising awareness of the impact of Adverse
       and robotics to support carers and improve                 Childhood Experience (ACEs) on people’s long
       the quality of care that people receive;                                                                                                                             13
Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                     Ambition
                                                                                                      tracker

Working with                                                    We want:

Communities                                                     • Healthy, resilient and engaged communities that work
                                                                  together to improve the places they live and work
and Localities                                                  • Everyone to have the same opportunities regardless of
                                                                  where they live
                                                                • Thriving voluntary and community groups that support
                                                                  innovation and collaboration
                                                                • To work with partners for the good of local people -
                                                                  inspiring confidence in public services
                                                                • Councillors that are active and knowledgeable in their
                                                                  communities and can support change at a local level

                                                                Along with our partners, we have a strong track            We recognise that the county has a thriving
                                                                record of understanding local communities and using        community sector and already benefits from the
                                                                data about local needs to inform what services we          enthusiasm and effort of countless volunteers as
                                                                provide and how. However, more could be done to            school governors, community activists, carers and
                                                                work with communities to understand what assets            more. We also know that there is an appetite to do
                                                                and strengths they can offer and to help them              more if we work with communities to make that
                                                                articulate their goals and ambitions. We know there is     happen. We don’t want to miss any opportunity to
                                                                greater scope to gather, analyse and act on feedback       help local people improve the places they live
                                                                from communities. We have tended to rely on                and work.
                                                                traditional methods of consultation and engagement,
                                                                and have not yet begun to fully explore the potential of
                                                                social media and other less formal ways to shape our
                                                                understanding of what local people want and think.

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Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                     knowledge and expertise about their                            We will work with:
                                                             local areas;
•   Make sure that no community is left                  •   Working collaboratively with parish councils
    behind, by:                                              and community groups to join up services and
    •   Working with local people and communities            share resources at a local level;                                          District councils
        to understand what they want to achieve and,     •   Building on and developing the strengths
        with our partners, to help them to improve the       within individual communities;                                             Police
        places they live and work;
                                                         •   Using digital technology to connect people                                 Local
    •   Piloting our approach to community                   and tackle social isolation and loneliness;                                community
        engagement through a plan specific to
                                                         •   Targeting community safety advice and                                      groups and
        Gloucester City;
                                                             support (including fire and trading standards)                             voluntary
    •   Focussing on neighbourhoods and areas                to ‘at risk’ groups;                                                       organisations
        where need is greatest;
                                                         •   Further developing the innovative work of the                              Parish and
    •   Ensuring that no-one’s opportunities or              fire & rescue service in identifying vulnerable                            town councils
        aspirations are limited because of where             people and helping them to stay safe and well
        they live;                                           in their homes;
    •   Helping people develop skills in areas where     •   Using firefighters to provide a falls ‘pick up’
        outcomes and prospects are poorest to make           service and a telecare response.
        sure they benefit from the opportunity of a
        growing Gloucestershire economy;
    •   Enhancing library services in our three major
        centres (Gloucester, Cheltenham and Stroud)
        to meet community needs;
    •   Supporting local councillors to use the
        ‘Growing Our Communities’ grants to help
        meet the aspirations of their communities.

•   Build the resilience and safety of local
    communities by:
    •   Encouraging and extending the use of our
        31 libraries and 21 fire stations as
        community hubs;
    •   Promoting councillors as community leaders
        and champions and tapping into their

                                                                                                                                                                         15
Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                        Ambition
                                                                                                         tracker

Transport,                                                      We want:

Economy and                                                     • More Gloucestershire businesses starting up,
                                                                  growing and investing in research and innovation
Infrastructure                                                  • Rising productivity and household income,
                                                                  offering higher living standards
                                                                • The economic and social benefits of growth to be felt
                                                                  by all communities, including rural, urban and areas of
                                                                  highest deprivation
                                                                • Improved transport and internet connections so that
                                                                  people and businesses can connect with each other
                                                                  more easily
                                                                • More efficient use of resources and more use of
                                                                  sustainable energy

                                                                Changes to the county’s population, and to the way that local government is funded, means that we will be
                                                                increasingly reliant on the success of our economy to fund vital public services. We know that over the next
                                                                20 years 60,000 houses need to be built in Gloucestershire. We welcome that growth and the opportunities
                                                                that brings with it, but need to make sure that it is delivered in a way that works for Gloucestershire and its
                                                                communities. That means planning for and bringing investment into local infrastructure and making sure that
                                                                our rural areas are accessible and well connected to the urban centre of the county.

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Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                      •   Working in partnership with Network Rail and       We will work with:
                                                                  regional partners to improve rail connectivity;
•   Secure the benefits of high quality growth                •   Working with partners and developers to
    for local people and communities, by:                         create a cycle superhighway across the centre
    •   Delivering transport access for the new UK                of the county.
        Cyber Business Park in Cheltenham;                    •   Delivering superfast broadband to every home                      Sub-National          Developers
                                                                  by 2021;                                                          Transport
    •   Making sure that we plan the infrastructure
                                                                                                                                    Body                  Local
        needed to support sustainable growth;                 •   Commissioning work to develop plans for a                                               Economic
    •   Continuing to negotiate with developers to                full fibre network.                                               Sub-regional          Partnership
        secure investment in the infrastructure that                                                                                LEPs and
        communities need.                                 •   Safeguard the county’s natural landscape                              combined              Local Nature
                                                              and environment for future generations by:                            authorities           Partnership
•   Help businesses in Gloucestershire to thrive,             •   Embedding green infrastructure into our
    grow and connect with the wider world by:                     thinking and planning for Gloucestershire’s                       District
                                                                                                                                                          Growth hubs
                                                                  future development and regeneration;                              councils
    •   Supporting GFirst to develop a Local Industrial
        Strategy for Gloucestershire;                         •   Planning and designing with health
    •   Continuing to help central government push                and wellbeing in mind;
        ahead with the improvement work on the                •   Tackling poor air quality to reduce its impact
        A417 missing link;                                        on people’s health;
    •   Working with Highways England and sub-                •   Taking preventative measures to increase the
        regional combined and local authorities to                county’s flood resilience;
        make sure that the extension of the smart
        motorways from Worcester to Bristol and               •   Reducing reliance on landfill and recovering
        junction improvements at J9 and J10 are                   value from non recyclable waste;
        included in their plans;                              •   Continuing to work with district councils to
    •   Promoting and delivering transport and                    reduce waste and increase recycling.
        infrastructure schemes including the South
        West Bypass and A419 Stonehouse
        improvements;
    •   Improving the public transport offer
        across the Central Severn Vale including
        high-impact, high-efficiency rapid
        transit bus “super routes”;

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Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                       Ambition
                                                                                                        tracker

Highways                                                        We want:

Delivery                                                        • A highways network that keeps people and goods
                                                                  moving and helps Gloucestershire’s economy
                                                                • High levels of satisfaction with roads
                                                                • To be at the forefront of highways technological
                                                                  transformation, encouraging early adopters to base
                                                                  themselves in Gloucestershire
                                                                • More efficient use of resources and more use of
                                                                  sustainable energy

                                                                Highways is probably the most visible service that we    in more rural parts of the county are particularly
                                                                provide. Our roads affect everyone on a daily basis,     dependent on private car ownership in order to
                                                                and in many cases shape how local people feel about      access education, work and essential services. We
                                                                the council. Whilst significant progress has been made   know that we need to keep the county moving. The
                                                                in improving the road network in recent years, more      solution is likely to lie not in building more roads, but
                                                                needs to be done to improve people’s perception of       in using technological advances to improve the flow
                                                                our roads and their satisfaction in the service they     of traffic.
                                                                receive. The easier we make it for customers to
                                                                interact with us digitally, the more we can focus our    Self-driving and semi-autonomous vehicles, the roll
                                                                time and money on repairing and maintaining roads.       out of 5G mobile technology, changing patterns of
                                                                                                                         car ownership and growing public awareness and
                                                                More people using the roads and more frequent            concern about air quality, will all shape the way
                                                                severe weather will put more pressure on our road        we use and think about the road network in
                                                                network. This will affect everyone, but residents        coming years.

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Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                 •   Improve customer service and satisfaction by:        We will work with:
                                                             •   Bringing customer contact back in house;
•   Continue to invest in improving the county’s
    roads by:                                                •   Making it easier to report and track progress
                                                                 of repairs online;
    •   Completing our £150m investment in
        resurfacing highways;                                •   Keeping flexibility within the service to
                                                                 carry out a range of basic highways
    •   Focussing maintenance on those high speed                maintenance functions at a local
        and high capacity roads;                                                                                     Highways        District     Parish
                                                                 level in response to local priorities.             contractors     councils    and town
    •   Exploring new opportunities to generate                                                                                                  councils
        income from the highways network in order
        to invest it in maintenance;
    •   Investigating the potential for developing
        a world class traffic signal infrastructure to
        reduce congestion;
    •   Setting up a highways skills academy to
        work with local contractors to grow
        construction skills;
    •   Starting to plan for the introduction of
        5G technology;
    •   Promoting active travel, including walking
        and cycling and looking for opportunities to
        accelerate the uptake of cleaner vehicles.

                                                                                                                                                                           19
Our Council Strategy 2019-2022 Gloucestershire County Council
                                                                                                                           Ambition
                                                                                                                            tracker

Council                                                         We want:

leadership                                                      • To be a council that focusses on the future and stays
                                                                  ahead of the curve by developing resilient services and
                                                                  a skilled, empowered workforce
                                                                • To focus on the needs of residents and refuse to be
                                                                  constrained by organisational boundaries
                                                                • To be serious about innovation, deploying technology
                                                                  to transform services and improve access

                                                                We want to be at the forefront of challenging                services across the local public sector to champion
                                                                changing local government and the way it is                  the needs and aspirations of our residents. We want
                                                                sometimes perceived. Over recent years, we have              to be a force for good across Gloucestershire, striving
                                                                worked hard to make sure that we are financially             to do the right thing, not the easy thing.
                                                                resilient by making choices (often difficult ones) about
                                                                what services we can provide and how we should               In order to do that, we will need council leaders and
                                                                provide them. That gives us a solid base from which          staff that are not only up for that challenge, but who
                                                                to build for the future.                                     relish it – who are innovative, creative and motivated
                                                                                                                             to achieve the very best. Our culture will need to be
                                                                We know there is more that can and should be done            underpinned by strong values and an appetite for
                                                                to change the way we work. We will use our influence         doing things differently.
                                                                and our resources to stimulate Gloucestershire’s
                                                                economy. We will provide leadership and join up

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Our Council Strategy 2019-2022 Gloucestershire County Council

We will:                                                     •   Increasing provision of digital services;          We will work with:
                                                             •   Maximising the use of technology to support
•   Get the most of the shared public sector                     independent living and reduce the need for
    estate, by:                                                  people to go into residential care homes;
    •   Championing housing solutions that will help         •   Developing a customer access strategy that                    District              West of
        us reduce the need for long-term care;                   provides clear, joined up service pathways                    councils              England
    •   Selling surplus buildings and land to generate           for customers and stakeholders.                                                     Combined
        capital receipts and support wider community                                                                           Local NHS             Authority
                                                         •   Develop a future focussed workforce by:                           trusts
        aspirations around housing and employment;
                                                             •   Setting out a clear, attractive and competitive                                     Police
    •   Improving customer service and creating                  Gloucestershire ‘offer’ to attract the
        efficiencies by sharing facilities.                      best people;                                                                        GFirst LEP

•   Transform public services through digital                •   Empowering and equipping staff to be
    innovation by:                                               innovative and work across boundaries to
                                                                 achieve the very best for local residents.
    •   Helping residents and communities develop
        digital skills;                                      •   Providing clear development opportunities
                                                                 and making it easy for staff to gain new skills
    •   Using data to better understand the needs of             and experience.
        our residents and customers;

                                                                                                                                                                             21
Our Council Strategy 2019-2022 Gloucestershire County Council

Achieving our vision through our values and behaviours
Over the past year, building on conversations with staff about what is important to them,
we have agreed the following values that will inform and underpin the way we work.

             Accountability                                     Respect
             We do what we say we will.                         We value and listen to each other.

             Integrity                                          Excellence
             We are honest, fair and speak up.                  We continually improve through
                                                                listening, learning and innovation.

             Empowerment
             We enable communities and
             colleagues to be the best they can.

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Our Council Strategy 2019-2022 Gloucestershire County Council

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GCC_2325 10.18

                 Gloucestershire
                 Looking to

                                   GCC_2325 12.18
                 the Future
                 2019-2022
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