M1 2020 Playbook - Luxottica Vision Premiere 2020
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OAKLEY
M1 2020 Playbook
For Internal Use Only
LATITUDE For Internal Use Only
INTENT
Problem Statement:
Build off the success of the Latitude Collection and continue to integrate performance features
into eyewear with a lifestyle aesthetic that allows the wearer to realize the style and function
benefits combined in a single frame.
Opportunity:
Continue to expand the sport performance category beyond elite athletes through a collection
geared toward consumers seeking an everyday, lifestyle look that includes subtle
enhancements from Oakley’s rich history of performance eyewear.
Sales:
Increase overall sales within the sport performance category by leveraging Oakley’s established
reputation for superior performance in an everyday frame that’s well suited for a variety of
activities.
Target:
The Committed consumer seeking the combined benefits of enduring style, functionality, and
versatility. One who enjoys an active, on-the-go lifestyle and who may be a self-described over
achiever.
For Internal Use Only M1 2020
OO9462 A scaled down version of the popular Sutro sunglass, Sutro S redefines the look of traditional sports-performance
SUTRO S eyewear. Inspired by the daily life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from
the elements and enhances vision with Prizm™ lens technology, while inspiring athletes to move confidently and
seamlessly through their day.
KEY SELLING POINTS
DESIGN SHIELD LENS
A sized down version of Sutro for Large lens with slightly tighter base curve than
smaller faces with a slightly tighter Sutro for enhanced peripheral vision and full-
FRAME MATERIAL
base curve coverage protection.
O Matter™ frame material provides
durability and all-day comfort to keep
up with life on-the-go
LARGE LENS FOR SIZED DOWN FOR PRIZM™ LENS
OPTIMAL SMALLER FACES TECHNOLOGY
COVERAGE WITH TIGHTER BASE
CURVE
TECHNOLOGY
PRIZM™ LENS OAKLEY HIGH HAT COMPATIBLE
HIGH WRAP SHIELD
TECHNOLOGY DEFINITION OPTICS FRAME
HAT COMPATIBILITY
NOSEPADS Thin temples fit with hats and helmets
Oakley’s Unobtainium® nosepads provide
PRIZM™ LENS TECH
increased comfort and performance and increase
Available with Prizm™ lenses that are
grip with sweat
designed to enhance color and contrast so
you can see more detail
UNOBTAINIUM
UV PROTECTION O MATTER EXTENDED FIELD
NOSEPADS
For Internal Use Only M1 2020
OO9462
SUTRO S Included
accessories
Sport Soft Vault Case
Microbag
Prizm™
Sport
Lens
Polished Black Matte Black Matte Black Matte White
w/ Prizm Road Black w/ Prizm Trail Torch w/ Prizm Road w/ Prizm Road
OO9462-0128 OO9462-0328 OO9462-0428 OO9462-0528
Prizm™
Everyday
Lens
Matte Navy Polished Black
w/ Prizm Sapphire w/ Prizm Jade
OO9462-0228 OO9462-0628
For Internal Use Only M1 2020
OO9463 The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily
SUTRO LITE life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances
vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
KEY SELLING POINTS
DESIGN
SHIELD LENS
A high-wrap, semi-rimless frame
Large lens with slightly tighter base curve than
designed to increase field of view
Sutro for enhanced peripheral vision and full-
and improved ventilation FRAME MATERIAL
coverage protection.
O Matter™ frame material provides
durability and all-day comfort to keep
up with life on-the-go
LARGE LENS FOR RETENTION BUILT PRIZM™ LENS
OPTIMAL INTO TEMPLES TECHNOLOGY
COVERAGE
TECHNOLOGY
PRIZM™ LENS OAKLEY HIGH
EXTENDED FIELD HIGH WRAP SHIELD
TECHNOLOGY DEFINITION OPTICS
IMPROVED RETENTION
NOSEPADS Unobtainium with ridged texture
Oakley’s Unobtainium® nosepads provide added to the inside of the temple
PRIZM™ LENS TECH
increased comfort and performance and increase for retention
Available with Prizm™ lenses that are
grip with sweat
designed to enhance color and contrast so
you can see more detail
UNOBTAINIUM
UV PROTECTION O MATTER
NOSEPADS
For Internal Use Only M1 2020
OO9463
SUTRO LITE Included
accessories
Sport Soft Vault Case
Microbag
Prizm™
Sport
Lens
Matte Black Matte White Matte Black Matte Carbon
w/ Prizm Road w/ Prizm Road w/ Prizm Road Jade w/ Prizm Trail Torch
OO9463-0139 OO9463-0239 OO9463-0339 OO9463-0439
Prizm™
Everyday
Lens
Matte Black Matte Navy
w/ Prizm Black w/ Prizm Sapphire
OO9463-0539 OO9463-0639
For Internal Use Only M1 2020
OO9463A The Sutro family expands with a semi-rimless version of the popular style for greater field of view. Inspired by the daily
SUTRO LITE (A) life of urban cyclists, the high-wrap shield creates a bold, versatile look, protects from the elements and enhances
vision with Prizm™ Lens Technology, while inspiring athletes to move confidently and seamlessly through their day.
KEY SELLING POINTS
DESIGN
SHIELD LENS
A high-wrap, semi-rimless frame
Large lens with slightly tighter base curve than
designed to increase field of view
Sutro for enhanced peripheral vision and full-
and improved ventilation FRAME MATERIAL
coverage protection.
O Matter™ frame material provides
durability and all-day comfort to keep
up with life on-the-go
LARGE LENS FOR RETENTION BUILT PRIZM™ LENS
OPTIMAL INTO TEMPLES TECHNOLOGY
COVERAGE
TECHNOLOGY
PRIZM™ LENS OAKLEY HIGH
EXTENDED FIELD HIGH WRAP SHIELD
TECHNOLOGY DEFINITION OPTICS
IMPROVED RETENTION
NOSEPADS Unobtainium with ridged texture
Oakley’s Unobtainium® nosepads provide added to the inside of the temple
PRIZM™ LENS TECH
increased comfort and performance and increase for retention
grip with sweat Available with Prizm™ lenses that are
designed to enhance color and contrast so
you can see more detail
UNOBTAINIUM
UV PROTECTION O MATTER
NOSEPADS
For Internal Use Only M1 2020
OO9463A
SUTRO LITE (A) Included
accessories
Sport Soft Vault Case
Microbag
Prizm™
Sport
Lens
Matte Black Matte Carbon
w/ Prizm Road w/ Prizm Golf
OO9463A-0139 OO9463A-0239
Prizm™
Everyday
Lens
Matte Black Matte Black
w/ Prizm Black w/ Prizm 24K
OO9463A-0339 OO9463A-0439
For Internal Use Only M1 2020
OO9406
SUTRO Included
accessories
Sport Soft Vault Case
Microbag
Prizm™
Sport
Lens
Sutro Sutro Sutro Sutro
Polished Black Polished Black Polished Black Polished Black
w/ Prizm Snow Black w/ Prizm Snow Jade w/ Prizm Snow Sapphire w/ Prizm Snow Torch
OO9406-2037 OO9406-2137 OO9406-2237 OO9406-2337
Prizm™
Everyday
Lens
Sutro Sutro
Polished Black / Celeste Navy / Balsam
w/ Prizm Black w/ Prizm Black
OO9406-3237 OO9406-3337
Prizm™
Sport
Lens
Sutro
Matte Black
w/ Prizm Trail Torch
OO9406-1137
For Internal Use Only M1 2020OO9406A Supplement to Prizm assortment Release Type ADDVAR
SUTRO (A)
FSD Week 37
Included Case
accessories Microbag
Prizm™
Everyday
Lens
Sutro A Sutro A Sutro A
Black Ink Carbon Matte Black
w/ Prizm Jade w/ Prizm 24K w/ Prizm Ruby
OO9406A-1737 OO9406A-1837 OO9406A-2037
Non-Prizm
Lens
Sutro A
Grey Ink
w/ Slate Iridium
OO9406A-1937
For Internal Use Only M1 2020PATRICK MAHOMES II SIGNATURE SERIES
SUTRO LITE Included
accessories
Sport Soft Vault Case
Custom Microbag
NFL MVP. Super Bowl MVP and
Champion. Face of a franchise. Future of
his position. Dynasty-maker? Patrick
Mahomes II has accomplished more in
his first three years in the NFL than most
would dare to dream to achieve in a Prizm™
Everyday
career. There's no simple explanation for
Lens
what Mahomes has become. Which is
why when Oakley and Mahomes decided Sutro Lite
Matte Redline
to partner on a signature series collection, w/ Prizm Black
the look had to be something similarly OO9463-1139
fresh and unexpected. His signature
series collection debuts with Sutro Lite,
featuring colors that are a nod to both his
decorated past and present.
For Internal Use Only M1 2020STALE SANDBECH SIGNATURE SERIES
CLIFDEN Included
accessories
Case
Custom Microbag
Norwegian snowboarder Stale Sandbech
has a simple outlook on life: Never Grow
Up. And while he's clearly growing into
one of the most high-profile, widely-
praised and well-liked athletes in the sport
today, Stale still holds firm to that mantra. Prizm™
Sport
Whether it's backpacking forays into the
Lens
mountains with his homies, pirate ship
parties or jet-setting to contests around Clifden
Warm Grey
the world, Stale is always up for the next w/ Prizm Snow Black
adventure – which is why Clifden was a OO9440-1456
natural choice to complement his
signature series collection. Made for
exploration and finding new boundaries,
it's a perfect sidekick to Stale's pursuit of
treating the great outdoors like his
personal Neverland.
For Internal Use Only M1 2020WIRES For Internal Use Only
OO4141 Taking inspiration from the original Whisker, the thin, classic silhouette has been refreshed with subtle modern
WHISKER sculptured designs and Unobtainium® earsocks.
KEY SELLING POINTS
DESIGN
A sleek, thin classic Oakley silhouette
FRAME MATERIAL
updated with sculptured design and small
details. Constructed of C-5™ metal material
EARSOCKS
Oakley’s Unobtainium® earsocks
provide increased comfort and
performance and increase grip with CLASSIC C-5 MATERIAL PRIZM™ LENS
sweat SILHOUETTE TECHNOLOGY
INSPIRED BY
ORIGINAL
WHISKER
TECHNOLOGY
PRIZM™ LENS TECH
Available with Prizm™ lenses that are
NOSEPADS designed to enhance color, contrast so PRIZM LENS
C5 LIGHTWEIGHT HDO
TECHNOLOGY
Adjustable grip-fit clear nosepads help you can see more detail
provide the ideal fit and a seamless look
PRESCRIPTION
Available with Oakley Authentic
Prescription Lenses
AVAIABLE IN OAKLEY UNOBTANIUM
3-POINT FIT GRIP-FIT NOSEPADS
RX EARSOCK
For Internal Use Only M1 2020OO4141
WHISKER Included
accessories
Microbag
Prizm™
Everyday
Lens
Carbon Matte Gunmetal Satin Black
w/ Prizm Black w/ Prizm Ruby w/ Prizm Black Polarized
OO4141-0160 OO4141-0260 OO4141-0360
Satin Chrome Tungsten
w/ Prizm Sapphire Polarized w/ Prizm Tungsten Polarized
OO4141-0460 OO4141-0550
For Internal Use Only M1 2020ORIGINS For Internal Use Only
INSPIRATION For Internal Use Only M1 2020
ORIGINS
Continuation of the Origins Collection Brand Story
RESTRICTED TO PARTNER FULL & BEST PARTNER FULL DOORS ONLY Case - Sutro Lite/EVZero
Included
Blades only
accessories
Microbag
Connecting the past with the future,
the Origins Collection draws inspiration
from our celebrated Blades. The
collection takes color combinations
from the iconic style and pairs them
with Prizm Lens Technology Prizm™
Sport
Lens
INSPIRATION
Sutro Lite Blade EVZero Blades Frogskins Lite
• Colorways and lens shapes inspired
Navy/Retina Burn Navy Matte Navy/Matte Retina Burn
by the original Blades w/ Prizm Road w/ Prizm Road w/ Prizm Road
OO9463-0939 OO9454-1338 OO9374-3563
Prizm™
Everyday
Lens
Sutro Lite Blade EVZero Blades Frogskins Lite
Celeste/White Celeste Matte Celeste/White
w/ Prizm Black w/ Prizm Jade w/ Prizm Jade
OO9463-0739 OO9454-1138 OO9374-3363
For Internal Use Only M2 2020ORIGINS (A)
Continuation of the Origins Collection Brand Story
RESTRICTED TO PARTNER FULL & BEST PARTNER FULL DOORS ONLY
Included Case
accessories Microbag
Connecting the past with the future,
the Origins Collection draws inspiration
from our celebrated Blades. The
collection takes color combinations
from the iconic style and pairs them
with Prizm Lens Technology Prizm™
Sport
Lens
INSPIRATION
Sutro Lite Blade EVZero Blades
• Colorways and lens shapes inspired
Navy/Retina Burn Navy
by the original Blades w/ Prizm Road w/ Prizm Road
OO9463A-0939 OO9454A-1338
Prizm™
Everyday
Lens
Sutro Lite Blade EVZero Blades
Celeste/White Celeste
w/ Prizm Black w/ Prizm Jade
OO9463A-0739 OO9454A-1138
For Internal Use Only M2 2020SUN COLOR REFRESH For Internal Use Only
PRIZM™ 24K
POLARIZED Included
accessories
Microbag
Prizm™
Everyday
Lens
Holbrook XL Sylas Split Shot
Matte Black w/ Prizm 24K Polarized Matte Black w/ Prizm 24K Polarized Matte Black w/ Prizm 24K Polarized
OO9417-2359 OO9448-1557 OO9416-2664
For Internal Use Only M1 2020PRIZM™ VIOLET
POLARIZED Included
accessories
Microbag
Prizm™
Everyday
Lens
Trillbe X Frogskins Mix Feedback
Black Ink Polished Clear Satin Gold
w/ Prizm Violet Polarized w/ Prizm Violet Polarized w/ Prizm Violet Polarized
OO9340-2252 OO9428-1755 OO4079-3959
For Internal Use Only M1 2020PRIZM™ TRAIL TORCH Included Sport Soft Vault Case
accessories Microbag
Prizm™
Sport
Lens
EVZero Blades
Matte Black
w/ Prizm Trail Torch
OO9454-1038
For Internal Use Only M1 2020PHOTOCHROMIC Included Sport Soft Vault Case
accessories Microbag
EVZero Blades Radar EV Pitch
Matte Black Matte Black
w/ Clear/Black Photochromic w/ Clear/Black Photochromic
OO9454-0938 OO9211-2038
For Internal Use Only M1 2020OO9188
FLAK 2.0 XL Included
accessories
Sport Soft Vault Case
Microbag
Prizm™
Everyday
Lens
Flak 2.0 XL Flak 2.0 XL Flak 2.0 XL
Polished Black Polished Black Steel
w/ Prizm Ruby Polarized w/ Prizm Sapphire Polarized w/ Prizm Black Polarized
OO9188-F659 OO9188-F759 OO9188-F859
For Internal Use Only M1 2020OO9442
RADAR EV Included
accessories
Sport Soft Vault Case
Microbag
Prizm™
Sport
Lens
Radar EV Advancer Radar EV Advancer
Polished Black Polished White
w/ Prizm Snow Black w/ Prizm Snow Sapphire
OO9442-0938 OO9442-1038
Prizm™
Sport
Lens
Radar EV Pitch
Polished White
w/ Prizm Golf
OO9208-A538
For Internal Use Only M1 2020OO9448 / OO9449
SYLAS / GIBSTON Included
accessories
Microbag
Prizm™
Everyday
Lens
Sylas Sylas Sylas
Olive Ink Matte Black Matte Black
w/ Prizm Tungsten w/ Prizm Sapphire Polarized w/ Prizm Violet Polarized
OO9448-1457 OO9448-1257 OO9448-1357
Gibston Gibston Gibston
Olive Ink Matte Black Matte Black
w/ Prizm Tungsten w/ Prizm Sapphire Polarized w/ Prizm Violet Polarized
OO9449-1460 OO9449-1260 OO9449-1360
For Internal Use Only M1 2020OO9413
SLIVER EDGE Included
accessories
Microbag
Prizm™
Everyday
Lens
Sliver Edge
Matte Black Camo
w/ Prizm Sapphire
OO9413-1265
Prizm™
Everyday
Lens
Sliver Edge (A)
Matte Black Camo
w/ Prizm Sapphire
OO9414-0763
For Internal Use Only M1 2020OO9424F
MERCENARY (A) Included
accessories
Case
Microbag
Prizm™
Sport
Lens
Mercenary (A)
Matte Black
w/ Prizm Road
OO9424F-1168
Prizm™
Everyday
Lens
Mercenary (A) Mercenary (A)
Polished Black Polished Black
w/ Prizm Ruby w/ Prizm Sapphire
OO9424F-126 OO9424F-1368
For Internal Use Only M1 2020OO9206
RADARLOCK (A) Included
accessories
Case
Microbag
Prizm™
Everyday
Lens Radarlock (A) Radarlock (A) Radarlock (A)
White Out White Out White Out
w/ Prizm Golf w/ Prizm Sapphire w/ Clear to Grey Photochromic
OO9206-6738 OO9206-6838 OO9206-6938
For Internal Use Only M1 2020RX NPI
MENS
For Internal Use OnlyOX3244 Simplistic construction pairs with Oakley’s reputation for quality craftsmanship in Tail Pipe. An alloy of sleek, thin
TAIL PIPE metals combine with sculptural angles and tapering to provide a minimalistic silhouette that’s attainable for those who
aspire to the Oakley brand.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
A refined, “less is more” architecture Constructed of ultra lightweight, C-5™ metal
underscores the simple design aesthetic in a material
frame that is sophisticated yet also attainable
EARSOCKS
Soft earsocks over C-5™ metal temples to
help provide all-day comfort
CLASSIC CONTEMPORARY AVAILABLE WITH
SILHOUETTE DESIGN OAKLEY
INSPIRED BY CONSTRUCTED OF AUTHENTIC
OAKLEY STEEL C-5 METAL PRESCRIPTION
PLATE MATERIAL LENSES
TECHNOLOGY
AVAILABLE OAKLEY
LIGHTWEIGHT C5 3-POINT FIT
RX
PRESCRIPTION
Available with Oakley Authentic
NOSEPADS Prescription lenses that come laser etched
with the ellipse logo on left wearing lens for
Adjustable grip-fit clear nosepads help provide
proof of Oakley authenticity and quality
the ideal fit and a seamless look
MICROBAG &
UV PROTECTION MALE SPECIFIC GRIP-FIT NOSEPADS PROTECTIVE CASE
INCLUDED
For Internal Use Only M1 2020OX3244
TAIL PIPE Included
accessories
Case
Microbag
Satin Black Pewter
OX3244-01 OX3244-02
Satin Corten Satin Light Gold
OX3244-03 OX3244-04
SPECIFICATIONS
51 – 18 – 141
Size-Bridge-Temple 53 – 18 – 141
55 – 18 – 141
Hinge Integrated Metal
Base 4
51 – 37.3 – 55.5
A-B-ED Measurement 53 – 38.8 – 57.7
55 – 40.0 – 60.0
Shape Rectangle
For Internal Use Only M1 2020OX8163 Oakley’s uncompromising approach to craftsmanship is reflected in this fresh shape with refined sculptural detailing.
CENTERBOARD Created on a value-based platform that delivers quality and attention to detail, Centerboard is lightweight, comfortable,
and designed for those who aspire to the Oakley brand.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
Full-rim frame and round silhouette with Lightweight O Matter™ frame material
smooth, sculptural temple detailing combine provides durability and all-day comfort
to create a style for a new generation of
modern men
ACE FIT TEMPLES
Adjustable Ace Fit temples for a
personalized, more secure fit
ROUND ENTRY PRICE POINT AVAILABLE WITH
SILHOUETTE OAKLEY
INSPIRED BY AUTHENTIC
OAKLEY TRILLBE X PRESCRIPTION
LENSES
TECHNOLOGY
MICROBAG &
AVAILABLE IN
LIGHTWEIGHT O MATTER PROTECTIVE CASE
TEMPLE MATERIAL OAKLEY RX
INCLUDED
Added texture on inside of temple to help
enhance retention
PRESCRIPTION
Available with Oakley Authentic Prescription
lenses that come laser etched with the ellipse
logo on left wearing lens for proof of Oakley
ACE-FIT TEMPLES
authenticity and quality 3-POINT FIT UV PROTECTION MALE SPECIFIC
For Internal Use Only M1 2020OX8163
CENTERBOARD Included
accessories
Case
Microbag
Satin Black Satin Brown Tortoise
OX8163-01 OX8163-02
Polished Clear Satin Light Steel
OX8163-03 OX8163-04
SPECIFICATIONS
51 – 17 – 141
Size-Bridge-Temple 53 – 17 – 141
55 – 17 – 141
Hinge Pin
Base 4
51 – 39.6 – 56.0
A-B-ED Measurement 53 – 41.1 – 58.2
55 – 42.7 – 60.5
Shape Round
For Internal Use Only M1 2020OX8164 Port Bow brings a classic shape to refined sculptural detailing that reflects Oakley’s uncompromising approach to
PORT BOW craftsmanship. Created on a value-based platform that delivers quality and attention to detail, this optical style for men
is lightweight, comfortable, and designed for those who aspire to the Oakley brand.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
Full-rim frame and classic rectangle Lightweight O Matter™ frame material
silhouette with smooth, sculptural temple provides durability and all-day comfort
detailing combine to create a style for a new
generation of modern men
ACE FIT TEMPLES
Adjustable Ace Fit temples for a
personalized, more secure fit
CLASSIC ENTRY PRICE POINT AVAILABLE WITH
SILHOUETTE OAKLEY
INSPIRED BY AUTHENTIC
OAKLEY LITEBEAM PRESCRIPTION
LENSES
TECHNOLOGY
AVAILABLE IN
LIGHTWEIGHT O MATTER ACE-FIT TEMPLES
OAKLEY RX
FIT
Three-point fit is designed for comfort and to
hold your eyewear in precise optical
alignment PRESCRIPTION
Available with Oakley Authentic Prescription
lenses that come laser etched with the ellipse
logo on left wearing lens for proof of Oakley
MICROBAG &
authenticity and quality 3-POINT FIT UV PROTECTION MALE SPECIFIC PROTECTIVE CASE
INCLUDED
For Internal Use Only M1 2020OX8164
PORT BOW Included
accessories
Case
Microbag
Satin Black Polished Clear
OX8164-01 OX8164-02
Universe Blue Satin Light Steel
OX8164-03 OX8164-04
SPECIFICATIONS
51 – 17 – 141
Size-Bridge-Temple 53 – 17 – 141
55 – 17 – 141
Hinge Pin
Base 4
51 – 37.4 – 53.7
A-B-ED Measurement 53 – 35.9 – 56.0
55 – 37.2 – 56.2
Shape Rectangle
For Internal Use Only M1 2020OX9169F Activate pairs a modern lens shape to a high-wrap frame to create a look that can go from work to sport without
ACTIVATE missing a beat. Designed to deliver style and sport performance functionality, Activate can easily adapt to the lifestyle
of modern men and available for those who aspire to the Oakley brand.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
6 base wrap featured in a modern square Lightweight O Matter™ frame material
silhouette with smooth, sculptural temple provides durability and all-day comfort
detailing for the ultimate active lifestyle EARSOCKS
Oakley’s Unobtainium® earsocks
provide increased comfort and
performance and increase grip
with sweat
HIGH-WARP OPTIMAL SPORT AVAILABLE WITH
DESIGN EYEGLASS WITH A 6 OAKLEY
BASE CURVE AND AUTHENTIC
NO-SLIP NOSEPADS PRESCRIPTION
& EARPADS LENSES
FIT TECHNOLOGY
Three-point fit is designed for comfort and to
hold your eyewear in precise optical
alignment
UNOBTAINIUM
AVAILABLE IN
LIGHTWEIGHT O MATTER NOSEPADS &
OAKLEY RX
EARSOCKS
PRESCRIPTION
NOSEPADS
Available with Oakley Authentic Prescription
Oakley’s Unobtainium® nosepads provide
lenses that come laser etched with the ellipse
increased comfort and performance and increase
logo on left wearing lens for proof of Oakley
grip with sweat
authenticity and quality
MICROBAG &
3-POINT FIT UV PROTECTION MALE SPECIFIC PROTECTIVE CASE
INCLUDED
For Internal Use Only M1 2020OX9169F
ACTIVATE Included
accessories
Case
Microbag
Satin Black Satin Grey Smole
OX8169F-01 OX8169F-02
Black Ink Satin Pavement
OX8169F-03 OX8169F-04
SPECIFICATIONS
55 – 16 – 137
Size-Bridge-Temple
57 – 17 – 137
Hinge Pin
Base 6
55 – 41.8 – 60.2
A-B-ED Measurement
57 – 43.3 – 62.5
Shape Square
For Internal Use Only M1 2020RX COLOR & SIZE
REFRESH
For Internal Use OnlyOX8153
MEN’S SIZE REFRESH
METALINK (57) Included
accessories
Case
Microbag
Metalink Metalink Metalink
Satin Black Matte Amber Matte Olive
OX8153-0157 OX8153-0257 OX8153-0357
Metalink Metalink
Matte Denim Satin Grey Smoke
OX8153-0457 OX8153-0557
For Internal Use Only M1 2020OX5145
MEN’S SIZE REFRESH
MONEY CLIP (52) Included
accessories
Case
Microbag
Money Clip Money Clip
Satin Black Satin Corten
OX5145-0152 OX5145-0252
Money Clip Money Clip
Matte Dark Navy Satin Olive
OX5145-0352 OX5145-0452
For Internal Use Only M1 2020OX8081
MEN’S SIZE REFRESH
PLANK 2.0 (55) Included
accessories
Case
Microbag
Plank 2.0 Plank 2.0
Soft Universe Blue Soft Coat Tortoise
OX8081-03 OX8081-04
Plank 2.0 Plank 2.0
Polished Grey Smoke Clear
OX8081-06 OX8081-11
For Internal Use Only M1 2020OX3226 / OX8090
CROSSLINK 0.5 /
CROSSLINK Included
accessories
Case
Microbag
Crosslink 0.5 Crosslink 0.5
Satin Black Satin Chrome
OX3226-05 OX3226-06
Crosslink Crosslink
Satin Black Satin Light Steel
OX8090-11 OX8090-12
For Internal Use Only M1 2020OX8011 / OX8080
CROSSLINK (A) /
CROSSLINK ZERO (A) Included
accessories
Case
Microbag
(A) Crosslink (A) Crosslink
Satin Black Satin Light Steel
OX8011-10 OX8011-11
(A) Crosslink Zero (A) Crosslink Zero
Satin Black Satin Light Steel
OX8080-08 OX8080-09
For Internal Use Only M1 2020YOUTH SUN (OJ) For Internal Use Only
INTENT
Reason for Being:
Increase awareness to this growing category, affect perception, and lead parents and eyecare professionals
towards Oakley’s vision solutions for Youth. Integrate size refresh into the release to provide smaller size
extensions for younger consumers.
Opportunity:
The two smaller size extensions in Rx Frogskins XS and Field Day provides an opportunity for Oakley Youth
optical frames to fit a 5-7-year-old head, allowing the Oakley to expand the overall age range from 8-12
years old, to 5-12 years old.
Sales:
Oakley Essential Youth, a new single vision finished lens design, is ready for whatever young ones might
put it through. This finished single vision design is optimized to fit Oakley Youth frames for a perfect
complete pair that can keep up with the young and wild.
Target:
The Committed Youth, 5-12 years old. He/she is “young and fearless”, often influenced by emerging styles
and trends, and their favorite athletes. Parents and eyecare professionals, the people who control and/or
monitor purchasing decisions, are also part of this target audience.
For Internal Use Only M1 2020YOUTH LIFESTYLE PRIZM
REFRESH Included
accessories
Microbag
Prizm™
Everyday
Lens
Holbrook XS Holbrook XS Holbrook XS
Matte Black Polished Clear Woodgrain
w// Prizm Grey w/ Prizm Violet w/ Prizm Deep H2O Polarized
OJ9007-0953 OJ9007-1053 OJ9007-1153
Frogskins XS Frogskins XS
Polished Black Polished Black
w/ Prizm Rose Gold Polarized w/ Prizm Grey
OJ9006-2153 OJ9006-2253
Turbine XS Turbine XS Turbine XS
Black Ink Grey Smoke Matte Black
w/ Prizm Sapphire w/ Prizm Ruby w/ Prizm Grey
OJ9003-1657 OJ9003-1757 OJ9003-1857
For Internal Use Only M1 2020YOUTH SPORT PRIZM
REFRESH Included
accessories
Case
Microbag
Prizm™
Everyday
Lens
Radar EV XS Path Radar EV XS Path Radar EV XS Path
Polished White Polished Black Matte Uranium
w/ Prizm Sapphire w/ Prizm Black Polarized w/ Prizm Jade
OJ9001-1531 OJ9001-1631 OJ9001-1731
For Internal Use Only M1 2020YOUTH RX (OY) For Internal Use Only
OY8018 Constructed of durable yet comfortable frame material, Knuckler is built to keep up on and off the field. Engineered to
KNUCKLER properly fit young faces, this sporty design is a look youth feel confident in.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
Sporty, square silhouette that takes design O Matter™ frame material provides durability
cues from Oakley Field Day and all-day comfort to keep up with life on-
the-go
ACE FIT TEMPLES
Adjustable Ace Fit temples for a
personalized, more secure fit
SPECIFICALLY ACE-FIT COMPLIMENTARY
ENGINEERED FOR ADJUSTABLE O TO OAKLEY FIELD
ANATOMY OF MATTER™ TEMPLES DAY
YOUNG FACES TO FOR IDEAL
HELP ENSURE A ADJUSTMENT
PROPER FIT
TECHNOLOGY
EARSOCKS
Unobtainium® earsocks
increase grip when wet to
AVAILABLE OAKLEY
help keep the eyewear YOUTH FIT ACE-FIT TEMPLES O MATTER
RX
NOSEPADS
securely in place
Molded-in O Matter™ nose pads
designed to fit the underdeveloped
nose bridges of young people PRESCRIPTION
Available with Oakley Authentic Prescription
lenses that come laser etched with the ellipse
logo on left wearing lens for proof of Oakley
UNOBTAINIUM
authenticity and quality LIGHTWEIGHT 3-POINT FIT MALE SPECIFIC
EARSOCKS
For Internal Use Only M1 2020OY8018
KNUCKLER Included
accessories
Case
Microbag
Satin Black Satin Grey Smoke
OY8018-01 OY8018-02
Satin Black Camo Matte Sea Glass
OY8018-03 OY8018-04
SPECIFICATIONS
49 – 14 – 126
Size-Bridge-Temple
51 – 15 – 126
Hinge Pinned
Base 4
48 – 34.3 – 51.7
A-B-ED Measurement
50 – 35.7 – 53.9
Shape Square
For Internal Use Only M1 2020OY8013 Built with durability and youth-proportioned engineering, Full Count is ready to withstand any activity that a child is
FULL COUNT into. Sporty, color block design promotes youthful self-expression in a frame comfortable enough to rock all day.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
Sporty, rectangle silhouette designed in a O Matter™ frame material provides durability
broad range of subtle and bright colors and all-day comfort to keep up with life on-
the-go
ACE FIT TEMPLES
Adjustable Ace Fit temples for a
personalized, more secure fit
SPECIFICALLY ACE-FIT COMPLIMENTARY
ENGINEERED FOR ADJUSTABLE O TO OAKLEY FIELD
ANATOMY OF MATTER™ TEMPLES DAY
YOUNG FACES TO FOR IDEAL
HELP ENSURE A ADJUSTMENT
PROPER FIT
TECHNOLOGY
EARSOCKS
Unobtainium® earsocks increase
grip when wet to help keep the
AVAILABLE OAKLEY
eyewear securely in place YOUTH FIT ACE-FIT TEMPLES O MATTER
RX
NOSEPADS
Molded-in O Matter™ nose pads
designed to fit the underdeveloped
nose bridges of young people PRESCRIPTION
Available with Oakley Authentic Prescription
lenses that come laser etched with the ellipse
logo on left wearing lens for proof of Oakley
UNOBTAINIUM
authenticity and quality LIGHTWEIGHT 3-POINT FIT MALE SPECIFIC
EARSOCKS
For Internal Use Only M1 2020OY8013
FULL COUNT Included
accessories
Case
Microbag
Satin Black Satin Clear
OY8013-01 OY8013-02
ADV Style
Satin Grey Smoke Satin Black Camo
OY8013-03 OY8013-04
SPECIFICATIONS
49 – 14 – 126
Size-Bridge-Temple
51 – 15 – 126
Hinge Pinned
Base 4
49 – 31.6 – 52.0
A-B-ED Measurement
51 – 32.9 – 54.1
Shape Rectangle
For Internal Use Only M1 2020OY8017 A flattering round lens shape is fashioned with stylish detailing for girls who want to stay on trend. The comfortably
ROUND OFF light frame is engineered for a youth-specific fit, making Round Off ideal for the girls who carve their own path.
KEY SELLING POINTS
DESIGN FRAME MATERIAL
On-trend round silhouette with styling O Matter™ frame material provides durability
reminiscent of Oakley Twin Tail and all-day comfort to keep up with life on-
the-go
ACE FIT TEMPLES
Adjustable Ace Fit temples for a
personalized, more secure fit
SPECIFICALLY ACE-FIT COMPLIMENTARY
ENGINEERED FOR ADJUSTABLE O TO OAKLEY TWIN
ANATOMY OF MATTER™ TEMPLES TAIL
YOUNG FACES TO FOR IDEAL
HELP ENSURE A ADJUSTMENT
PROPER FIT
TECHNOLOGY
AVAILABLE OAKLEY
YOUTH FIT ACE-FIT TEMPLES O MATTER
RX
NOSEPADS
Molded-in O Matter™ nose pads
designed to fit the underdeveloped
nose bridges of young people PRESCRIPTION
Available with Oakley Authentic Prescription
lenses that come laser etched with the ellipse
logo on left wearing lens for proof of Oakley
UNOBTAINIUM
authenticity and quality LIGHTWEIGHT 3-POINT FIT FEMALE SPECIFIC
EARSOCKS
For Internal Use Only M1 2020OY8017
Release Type New style
ROUND OFF
FSD Week 37
Included Case
accessories Microbag
Satin Black Satin Brown Tortoise
OY8017-01 OY8017-02
Polished Clear Polished Ice Blue
OY8017-03 OY8017-04
SPECIFICATIONS
46 – 16 – 128
Size-Bridge-Temple
48 – 17 – 128
Hinge Pinned
Base 4
46 – 39.4 – 48.6
A-B-ED Measurement
48 – 41.1 – 50.7
Shape Round
For Internal Use Only M1 2020OY8009
FROGSKINS XS
SIZE REFRESH Included
accessories
Case
Microbag
Frogskins XS Frogskins XS Frogskins XS
Matte Black Translucent Red Polished Sea Glass
OY8009-0146 OY8009-0246 OY8009-0346
Frogskins XS Frogskins XS
Polished Navy Satin Celeste
OY8009-0446 OY8009-0546
For Internal Use Only M1 2020OY8007
FIELD DAY
SIZE REFRESH Included
accessories
Case
Microbag
Field Day Field Day
Satin Black Satin Grey Smoke
OY8007-0146 OY8007-0246
Field Day Field Day
Black Ink Matte Sea Glass
OY8007-0346 OY8007-0446
For Internal Use Only M1 2020OY3002
STEEL PLATE
SIZE REFRESH Included
accessories
Case
Microbag
Steel Plate Steel Plate
Satin Black Pewter
OY3002-05 OY3002-06
For Internal Use Only M1 2020OY8002 / OY8001
CROSSLINK XS /
SHIFTER XS Included
accessories
Case
Microbag
Crosslink XS Crosslink XS
Satin Black Camo Clear/Grey Smoke
OY8002-13 OY8002-14
Shifter XS Shifter XS
Satin Black Camo Clear/Grey Smoke
OY8001-10 OY8001-11
For Internal Use Only M1 2020OY8010 / OY8008
FADE COLLECTION Included Case
accessories Microbag
Cartwheel Twin Tail
Pink Fade Purple Fade
OY8010-07 OY8008-07
For Internal Use Only M1 2020Release Type
OX8111
CROSSLINK YOUTH (A)
FSD
Included Case
accessories Microbag
(A) Crosslink 0.5 (A) Crosslink 0.5
Satin Black Satin Light Steel
OX8111-11 OX8111-12
For Internal Use Only M1 2020You can also read
