Making sense of Brazil's Lava Jato scandal - By Thomas Kamm, Partner, Brunswick São Paulo

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Making sense of Brazil's Lava Jato scandal - By Thomas Kamm, Partner, Brunswick São Paulo
Making sense of Brazil’s
Lava Jato scandal
By Thomas Kamm, Partner, Brunswick São Paulo

April, 2015
Executive Summary
                                                                                      impeachment of President Dilma
  •    Brazil’s Lava Jato scandal is more than just a mere corruption                 Rousseff (still a remote possibility
       scandal involving alleged kickbacks at oil giant Petrobras. It has             at this stage) less than four months
       snowballed into at least three other crises that amount to a giant             into her second term. And this could
       stress test for Brazil: a corporate crisis for many of the country’s           be just the start: “The greatest share
       biggest companies, whose business has dried up; an economic crisis             of accusations is still in front of us,”
                                                                                      says Deltan Dallagnol, the public
       as the scandal’s impact on investment drags Brazil deeper into
                                                                                      prosecutor who is coordinating
       stagflation; and a political crisis for President Dilma Rousseff               the Lava Jato task force. “We’re
       only four months into her new term, as the alleged involvement of              discovering crimes every week,”
       many politicians from the ruling coalition raises questions over the           he said recently as he unveiled new
       country’s governability.                                                       revelations.
  •    The economy is likely to get worse before it gets better as the                In fact, Lava Jato goes far beyond a mere
       government imposes tough austerity measures and investment in oil              corruption scandal. It exposes not just
       & gas and infrastructure feels the impact of the scandal.                      the outsized importance of Petrobras
  •    While polls show support for the opening of an impeachment                     for the Brazilian economy, but also the
       procedure against Ms. Rousseff, that probability remains low, as she           dynamics of Brazil’s political system.
       has not been personally implicated in the scandal.                             Its ramifications and implications are
                                                                                      such that it has snowballed into at
  •    The greater risk is that Ms. Rousseff becomes a lame-duck President,           least three other crises: a corporate
       beholden to Congress, and the country muddles through for the                  crisis for many of the country’s
       next few years, once again disappointing those who believed the                biggest companies, whose business
       proverbial land of the future was finally living up to its potential.          has dried up; an economic crisis as the
       Brazil’s presidential system still gives Ms. Rousseff some breathing           scandal’s impact on investment drags
       space, but to save her presidency, she needs to change her style and           Brazil deeper into stagflation; and a
       show the deft political touch and leadership that she has so far               political crisis for President Rousseff,
       failed to display.                                                             as the alleged involvement of many
                                                                                      politicians from the ruling coalition
  •    While the consumption boom that drove the Brazilian economy’s                  (including the speakers of the House
       growth has come to an end, the low value of the Real, which has                and the Senate) raises questions over
       depreciated by close to 30% vs the US Dollar and attractive                    the country’s governability. In short,
       valuations could offer opportunities for foreign investors.                    the interlocked crises are a massive
                                                                                      stress test for Brazil that pose a huge
                                                                                      credibility issue for Ms. Rousseff and
Brazil is the land of telenovelas, and     duration, volume of money and reach        her government – and underscore the
with the Lava Jato scandal, it has         into the highest political echelons in     domino effect a corruption scandal
created a real-life soap opera whose       the country, maybe one of the biggest      can have even on a major economy
plot defies the imagination of even the    in the world.”                             like Brazil’s.
most creative script-writers.              As the investigation enters its second
What began as a local investigation
into money-laundering at gas stations
                                           year, the scandal has already snared
                                           in its nets Brazil’s biggest company,      The facts: Lava
and laundries (hence the name              state-controlled oil giant Petrobras,      Jato in a nutshell
Operação Lava Jato, or Operation           many of the country’s biggest private
Car Wash) in the southern state of         construction companies, a handful          How did Brazil reach this point?
Parana has mushroomed into what the        of multinationals, more than 50            First, the facts. While investigating a
weekly magazine Veja has called “one       politicians, the treasurer of the ruling   money laundering case in Southern
of the biggest corruption schemes          Workers’ Party and has triggered           Brazil (itself the result of a previous
ever revealed in Brazil – and, for its     a nascent movement seeking the             landmark political corruption scandal

2 | 2015 | BRUNSWICK ©
which sent to jail Jose Dirceu, a
former government minister and
                                            from seven parties, all but one from
                                            the coalition that supports Ms.
                                                                                        Three key
chief of staff to ex-President Luiz         Rousseff. Those implicated include          challenges
Inacio Lula da Silva), the Federal          Renan Calheiros, President of the
Police came across an intriguing            Senate, Eduardo Cunha, President            This leaves Brazil facing a triple
connection: a money dealer involved         of the Chamber of Deputies, João            challenge:
in the laundering scheme, Alberto           Vaccari Neto, treasurer of the ruling
Youssef, had purchased a Range Rover        Workers’ Party (PT) and Senator             1) Break the corporate
Evoque for Paulo Roberto Costa, the         Fernando Collor de Mello, a former          paralysis:
Director of Supplies of Petrobras from      President of Brazil who resigned in         The corruption scandal has left
2004 to 2012. On March 17, 2014,            disgrace in 1992 in a corruption            Brazil’s corporate world in limbo,
the Federal Police launched a wave of       scandal just before an impeachment          with a number of companies lacking
arrests, including that of Mr. Youssef,     vote. To date, investigators have           cash to invest or banned from bidding
followed shortly thereafter by that of      identified illegal transactions totalling   for Petrobras contracts because of
Mr. Costa. Building on the seemingly        2.1 billion Reais, which, says daily O      their alleged involvement in the
tenuous Range Rover connection,             Globo, “already makes it the country’s      scandal. The obvious biggest victim of
investigators uncovered what appears        biggest-ever corruption scandal.”           the scandal is Petrobras itself. Once
to be a highly organized “club” that        By some estimates, up to 10 billion         the world’s fourth biggest stock-
included top Petrobras executives,          Reais may have been embezzled in the        market capitalization following its
construction companies, Petrobras           case. The investigations are ongoing        2010 share offering, Petrobras has
suppliers,     independent        agents    and there could be more to come.            lost two-thirds of its market value.
and politicians. In what one of the         Investigators believe similar schemes       With gross debts of $135 billion, the
suspects has called “institutionalized      may have been in place in other state-      company is the world’s most-indebted
corruption,” the cartel of Brazilian        controlled companies, and other             oil major, and Moody’s recently
companies conspired over several            construction companies including            downgraded Petrobras’s credit to
years to deliberately overcharge            Andrade Gutierrez and Odebrecht,            junk status, warning that it faces
Petrobras by between 1% and 3%              may be involved in yet more tainted         “serious near-term liquidity pressure.”
on a number of contracts with third-        contracts. The names of several             Such is the uncertainty surrounding
parties. (Mr. Costa has since changed       foreign companies or their agents           the cost of the corruption scandal
his testimony and said that Petrobras       have also emerged. And in recent            that the company has been unable
was not overcharged, it’s the suppliers     testimony, former Petrobras official        to publish audited accounts since
who cut into their profit margins).         Pedro Barusco told the recently-            November, when it was slated to issue
The excess funds were used in part          installed Parliamentary Investigation       its third-quarter numbers (though
to finance the political campaigns          Committee that is conducting an             press reports say Petrobras is hoping
of politicians linked to the ruling         enquiry into the case that a bribe          to finally unveil its accounts next
coalition (sometimes in the form of         of $300,000 was paid by Dutch               week.) Petrobras has come up with
legitmate contributions to political        company SBM Offshore to finance             two vastly-differing estimates: the
parties) and in part for bribes to          Ms. Rousseff’s 2010 presidential            first takes into account the 3% cut on
Petrobras officials. As one of the jailed   campaign. Ms. Rousseff has not been         suspicious contracts that Mr. Costa
businessmen, Engevix’s Gerson de            directly implicated in the scandal, but     has mentioned: this would have cost
Mello Almada, put it in his testimony:      many of the facts under investigation       Petrobras an estimated 4 billion Reais.
“We drove down a highway called             occurred under her watch, at a time         The second estimate attempts to put a
Petrobras on which we had to pay            when she was chairman of the Board of       mark-to-market value on Petrobras’s
tolls.”                                     Petrobras while serving as Minister of      assets, discounting the inflated
  Using a Brazilian plea-bargaining         Mines and Energy and, subsequently,         value of contracts and construction
scheme called delação premiada,             chief of staff to President Luiz Inacio     projects, mainly for refineries; by
investigators have used testimony by        Lula da Silva.                              this count, Petrobras should take a
Messrs. Youssef, Costa and others to                                                    write-down of a staggering 89 billion
arrest 11 senior executives from four                                                   Reais. In the absence of a credible
construction companies (Engevix,                                                        number, Petrobras’s auditor, PwC,
OAS, UTC and Queiroz Galvão),                                                           has refused to approve the accounts.
three top Petrobras executives and                                                      This, in turn, impedes Petrobras from
implicate more than 50 politicians                                                      accessing credit markets to finance its

                                                                                                       © BRUNSWICK | 2015 | 3
huge investment program (though it         2) Relaunch the economy:                   of a primary budget surplus of 1.2%
recently signed a $3.5 billion financing                                              of GDP and stabilize gross debt,
                                           Even without the Lava Jato scandal,
deal with the China Development                                                       including cutting some subsidies and
                                           Brazil’s economy is “a mess,” as
Bank). Folha de Sao Paulo wrote                                                       spending programs. Nor has he shied
                                           The Economist put it recently with
recently that CFO Ivan Monteiro                                                       away from polemical statements,
                                           characteristic British understatement.
has “the worst job in the world.” Mr.                                                 calling a measure backed by Ms.
                                           The economy is in recession, with
Monteiro joined the company on the                                                    Rousseff that allowed companies to
                                           economists expecting GDP to fall
coat-tails of CEO Aldemir Bendine,                                                    reduce social security contributions “a
                                           by anywhere between 0.5% and
who was appointed by Ms. Rousseff                                                     joke that cost 25 billion Reais per year
                                           2% this year. Inflation is running
after her protégé, Maria Das Graças                                                   and did not create or even protect
                                           at an annualized clip of about 8%,
Foster resigned as CEO, along with                                                    jobs.” But the problem is that Mr.
                                           significantly above the range set by
five top executives. Mr. Bendine, who                                                 Levy “is very isolated,” in the words
                                           the government of 2.5% to 6.5%.
previously ran Banco do Brasil, is                                                    of former Central Bank governor
                                           Unemployment, at 6.8%, is rising,
now seeking to slash costs, shed $13.7                                                Arminio Fraga, and the government
                                           and the economy is creating fewer
billion worth of assets and downsize                                                  does not have a full growth agenda
                                           jobs. Consumption, the engine of
Petrobras’s $206 billion investment                                                   beyond pushing a fiscal adjustment,
                                           Brazil’s growth in the past decade, is
plan.                                                                                 which is viewed as a necessary, but
                                           falling, and investment is expected to
Given Petrobras’s weight – its invest-                                                insufficient, pre-condition. And this
                                           fall by 0.7% this year. The Real is at
ments represent 10% of Brazil’s total,                                                is where Lava Jato does not help: Mr.
                                           its weakest level against the dollar in
its operating expenses are higher than                                                Levy’s bet was that the recessionary
                                           12 years, having depreciated by 30%
the government’s annual expenditures                                                  effect of his fiscal measures would
                                           vs the dollar since Ms. Rousseff’s re-
on its Bolsa Familia social program                                                   be offset by a confidence shock that
                                           election.The government is in a policy
and the taxes it pays amount to 5%                                                    would stimulate investment. But with
                                           bind: to control inflationary pressures
of Brazil’s total tax take-its woes have                                              Petrobras and construction companies
                                           (partly the result of the government
set off a chain reaction throughout the                                               facing liquidity issues, the country’s
                                           lifting a pre-election price freeze on
Brazilian economy. Suppliers such as                                                  investment engines are stuck, and
                                           gas, electricity and transportation
Sete Brasil, which makes platforms                                                    confidence in the government’s ability
                                           prices), the Central Bank has pushed
and probes, is close to bankruptcy.                                                   to boost growth in the short-term is
                                           through a series of interest rate hikes,
Construction company OAS has                                                          low. Says economist Mario Mesquita
                                           and the base Selic rate is at 12.75%,
suspended payments on its 2021                                                        of Banco Plural: “The Petrobras
                                           one of the highest rates in the world.
debt in order to preserve liquidity                                                   topic has become a macro issue this
                                           But these successive hikes risk further
after being banned from bidding                                                       year, because of the risk factors, the
                                           strangling the economy.
for contracts with Petrobras and has                                                  company’s decelerating investment
                                           Ms. Rousseff has repeatedly tried to lay   plan and its significant macro-
sought protection from creditors.
                                           the blame for the country’s stagflation    economic implications.”
News reports have suggested that a
                                           on a challenging international envir-
number of construction companies
                                           onment. But to many economists,
are considering seeking protection
from creditors as their liquidity dries
                                           the problems are home-grown, the           3) Regain political
                                           result of Ms. Rousseff abandoning in       credibility:
up. Banks face the risk of defaults
                                           her first term the country’s “tripod”
and large provisions on outstanding                                                   Rarely has a government lost
                                           policy – inflation targeting, budget
debts and are requiring guarantees                                                    momentum so fast: Less than
                                           surpluses and a floating currency – in
from the 25 construction companies                                                    four months after her re-election
                                           favour of a so-called “new economic
that are effectively prohibitive. As a                                                (admittedly by 51.64% to 48.86%
                                           matrix,” a mix of stimulative measures
result, many are unable to honor their                                                for Aécio Neves, the slimmest margin
                                           including tax cuts on a broad number
commitments on other projects such                                                    of any president since Brazil’s return
                                           of sectors and subsidized credit. In a
as roads or airports – just at a time                                                 to direct democracy in 1989) Ms.
                                           stunning policy reversal, Ms. Rousseff
when the government is hoping to                                                      Rousseff is already facing calls for her
                                           appointed Joaquim Levy, a notorious
relaunch infrastructure investments                                                   impeachment (which is improbable
                                           fiscal hawk, as Finance Minister in
to jump-start the economy.                                                            as Brazil’s constitution says a standing
                                           her second term. With Brazil at risk
                                           of losing its investment grade, Mr.        president can only be impeached for
                                           Levy has not shied away from tough         acts committed during the current
                                           measures in order to achieve his aim       term in office) and massive street
                                                                                      protests against her government. An
4 | 2015 | BRUNSWICK ©
estimated 2 million people marched         the government, even though both             the government’s fiscal adjustment
against her government throughout          men are part of the PMDB, the largest        makes its way through the economy.
the country in March and another           party in Congress and a key ally of          Most economists believe at least
660,000 marched again last Sunday.         the government. Sensing a weak               part of the adjustment program will
Her popularity level has fallen to an      government, the PMDB appears to              be approved, and Ms. Rousseff has
all-time low of 23% in February from       be trying to increase its influence by       started defending it more vigorously
42% in December, coinciding with           playing hardball and impose its agenda.      as a necessary step, but it’s likely to be
what Estado de Sao Paulo calls “the        Last month, after a public squabble          watered down somewhat as it goes to
most intense reversal of economic          with Mr. Cunha in a Congress session,        Congress.
expectations in the past two decades.”     the PMDB forced the resignation of           But to her credit, Ms. Rousseff has
A new poll by Datafolha shows that         education minister Cid Gomes. “The           said the investigation will continue,
60% of Brazilians characterize her         PT and the PMD seem opponents, treat         whatever its consequences. The fact
management as bad, while 27% say           themselves like opponents and have a         that the investigation is proceeding
it is “OK” and 13% say it is good.         level of dialogue typical of the most        unimpeded and Brazilians are taking
The poll also showed that 63%              ferocious opponents,” wrote Veja. This       to the street en masse but peacefully
believe Congress should open an            lack of support has raised fears that        to demand change attests to the
impeachment procedure against Ms.          he government could have difficulty          robustness of Brazil’s democracy.
Rousseff – but 64% also said they          passing legislation through Congress,        The prospect of an impeachment
believed she would not be removed          further complicating implementation          procedure at this stage is unlikely.
from office.                               of the austerity package.                    Risk consultants Eurasia Group
Her drop in popularity is due in part to   Where does all this leave Brazil? It         ascribe a 20% probability to that
the fact that she has disappointed her     would be easy, given the converging          scenario. In fact, Brazil has a tradition
own electorate by implementing the         challenges and pressure from the             of expressing anger or frustration,
economic policies that she attacked        streets, to believe that the government      and then moving on (as was the case
during her campaign, leading some          is on its last legs. And indeed, Ms.         with the protests that rocked Brazil
to speak of “electoral fraud.” Like        Rousseff faces two big constraints:          in 2013). The greater risk is that
the 2013 protest movement, it is also      1) The Lava Jato scandal is clearly not      Ms. Rousseff becomes a lame-duck
partly due to general exasperation         going away quickly – if only because         President, beholden to Congress,
with corruption and poor public            the US Department of Justice and the         and the country muddles through
services – cities such as Sao Paulo        SEC have also opened investigations,         for the next few years, once again
face the risk of water rationing as low    as Petrobras trades in New York.             disappointing those who believed
rainfall aggravates lack of investment     New revelations are expected. While          the proverbial land of the future
in infrastructure and poor planning by     the recent disclosure of the list of         was finally living up to its potential.
the government.                            beneficiaries is likely to shift the focus   Ms. Rousseff needs to quickly show
But Ms. Rousseff has also brought some     somewhat away from the corporate             she has heard the clamor from the
of the problems onto herself by her        world and more towards individuals,          streets. She is seeking to regain the
solitary, top-down style of governing.     a key question will be whether or            initiative through a new package of
Having promised “dialogue” after her       not companies will manage to reach           anti-corruption measures that would
re-election, she has had a conflictual     leniency agreements with authorities,        reform campaign financing. She is
relationship even with the leaders         accepting to pay fines in order to           also seeking to open dialogue with
of the parties who are part of her         be removed from Petrobras’s black            her allies, relaunch infrastructure
coalition. In a recent setback for the     list. Ms. Rousseff says that “people         investments through more favourable
government, efforts to push through        should be charged, not companies,”           concession terms and attempt to
by decree a key part of its austerity      for fear that punishing companies            improve corporate governance and
package – a partial roll-back in payroll   will delay key infrastructure projects       compliance at Petrobras. Brazil’s
tax breaks – was shot down by Senate       and set off a chain reaction leading         presidential system still gives Ms.
President Renan Calheiros, saying          to further economic slowdown and             Rousseff some breathing space, but
it should go through the normal –          higher unemployment, but others are          to save her presidency, she needs to
but slower – parliamentary process.        pushing for the full force of the law        change her style and show the deft
Similarly, the President of the House      to apply.                                    political touch and leadership that she
of Representatives, Eduardo Cunha,                                                      has so far failed to display.
                                           2) The economy is likely to get worse
has shown signs of rebellion against       before it gets better as the impact of

                                                                                                       © BRUNSWICK | 2015 | 5
Brunswick Group
Brunswick is the global
leader in financial and
                                             For more information
corporate communications,
providing senior counsel to
clients around the globe on                                          Thomas Kamm
                                                                     Partner
critical issues that affect                                          +55 11 3076 7629
reputation, valuation, and                                           tkamm@brunswickgroup.com
business success.

Thomas Kamm is co-head of the                Contact Brunswick São Paulo
São Paulo office. He has extensive
experience in diverse aspects of corporate
communications, including corporate
positioning, media relations, financial
communications, M&A and IPOs. Thomas
acts as a senior consultant to clients on
corporate and financial issues, with a        Address
particular emphasis on retail and consumer
                                              Avenida Dr. Cardoso de Melo,
goods.
                                              1340, Sala 42, Vila Olimpia,
Thomas joined Brunswick in Paris in 2005,
                                              Sao Paulo, SP, Brasil, 04548-004
prior to which he worked for 18 years as
                                              Tel: +55 11 3076 7620
a foreign correspondent and bureau chief
for The Wall Street Journal in Europe,        Email: saopaulooffice@brunswickgroup.com
South America – he was based in Rio de
Janeiro from 1989 to 1994 - and Africa.       www.BrunswickGroup.com
Subsequently, he was vice-president for
communications and corporate affairs and
a member of the Executive Committee of
PPR (now called Kering), the French luxury
and retail Group.

6 | 2015 | BRUNSWICK ©
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