MARCH 8-10, 2020 - be here! - 2020 show preview be excited - American Salon
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Created from the merging of two industry legends:
MARCH 8-10, 2020
JAVITS CENTER • NEW YORK CITY
ny.thebeautyexperience.com
2020
show preview
be inspired
be passionate
be excited
be here!
REGISTER HERE
Created from the merging of two industry legends:
BOOTH
PROFESSIONAL EXTENSIONS
2401
MARCH 8-10, 2020
JAVITS CENTER • NEW YORK CITY
your chair, your business.
the beauty experience for independent stylist professionals.
You can’t afford to miss the greatest opportunity to buy
and sell professional beauty products on the east coast!
experience connect learn
and discover new with the beauty current and
trends & product community future trends
demos to take and create and techniques
back to your new business from beauty
HALOCOUTURE.COM
salon relationships influencers
start planning your beauty experience
800-220-0906
new Exhibit Hall Highlights 4 Business Building and Makeup & Artistry 52
HairShop Stage 6 Hands-On Workshops 20 Nail: Techniques & Trends 54
BarberShop Stage 8 Hair: Techniques & Trends 38 The Business of Beauty 56
Conference at a Glance 10 Hair: Color Focus 48 Educator Profiles 62
Directory of Exhibitors 12 Hair: Extensions & Loss 50 Registration 76
3
influenced expo hall and experiential zones
professional products + best prices = the beauty experience
This is your opportunity to discover and purchase the latest products hitting the biggest beauty marketplace at professionals-only pricing.
new beauty zones
be influence
nail marketplace Meet with beauty super stars and learn
some of their most coveted tips to build
To stand out from the competition and your business! These artists will give you
keep clients coming back, you need a VIEW FROM THEIR CHAIR and insight
more than just talent! Find the most into how they developed their passions
sought-after nail products from cuticle to fuel their careers and business and
to tip at the brand-new Nail Marketplace how you can do the same.
and learn from experts whose nail
techniques are coveted around the world. • REBECCA TAYLOR • ROB THE ORIGINAL
• SARAYAH POLITI • CARLOS ESTRELLA
• URSULA STEPHEN • PAT REGAN
makeup counter • TYRIK JACKSON • AND MORE!
• SOFI POK
Dive deep into the world of makeup and
explore products that will take your
makeup application skills to the next level.
Learn how to use the latest pigmented
eyeshadows, thickening mascaras and
foundations meant for both brides and
FREE
WITH THE NEW
camera-ready models.
ALL ACCESS EXPO PASS
REGISTER HERE CLICK HERE
business guides FOR SCHEDULE
SCHEDULE SUBJECT
Find all the essential tools required to build
TO CHANGE
a brand in the digital age, including the
latest technology and apps. Discover
how you can use salon software to keep
track of your booking, inventory and
accounting information.
2020 SCHEDULE SNAPSHOT
beauty from within SUNDAY 3.8 MONDAY 3.9 TUESDAY 3.10
Test, try and find new supplements for skin, • Expo Hall 9:30am - 6:00pm • Expo Hall 9:30am - 6:00pm • Expo Hall 9:30am - 5:00pm
hair and nails to add to your menu. Plus, • Workshops • Workshops •B eauty Cast Network
learn exciting ways to increase revenue • Business Building Sessions • Business Building Sessions Job Fair
with quality ingredients. •B eauty Cast Network • Student Day
•B eauty Cast Network
Job Fair Job Fair
• Competitions • Competitions
4 5
When your salon’s style is as
energized important as your client’s style!
HairShop Stage
Sharpen your skills during live demos with legendary artists
and influencers providing insight into their coveted
techniques. Walk away feeling inspired and motivated!
Click here for schedule
FREE
WITH THE NEW
ALL ACCESS EXPO PASS
REGISTER HERE
SARAYAH
NAJAH POLITI
TRUSS
AZIZ
BEAUTY BEYOND MYKEY
THE CHAIR O’HALLORAN
MANIC PANIC
AMY & WOODY
MICHLEB
STYLE THE
THE RUNWAY
NICHOLAS RUSSELL
FRENCH CORDEIRO
NICHOLAS FRENCH INT’L
AGNES
SUE CABALA
PEMBERTON KARG, INC
CANDY KEYA
SHAW NEAL
SUNLIGHTS BALAYAGE KOLOUR KULTURE INNOVATIVE DESIGNS FOR SALON & SPA
133-15 32ND AVE, FLUSHING, NY 11354
TEL (800) 551 5020 | (718) 445 8046
6
*SCHEDULE SUBJECT TO CHANGE WWW.PIBBS.COM 7
energized barber
competitions
BarberShop Stage
Learn tips and techniques from some of the top barbers in the DO YOU HAVE WHAT IT TAKES TO WIN?
industry! Respected for their incredible skills, these barbers will inspire REGISTER HERE AND FIND OUT!
and motivate, and help you bring more profits into the shop!
Competition fee includes exhibit hall expo pass for competitor and one model.
Click here for schedule
TRADITIONAL BARBER FREESTYLE BARBER
FREE
WITH THE NEW
COMPETITION
SUNDAY MARCH 8
COMPETITION
SUNDAY MARCH 8
11:00AM – 12:00PM 12:15PM – 1:15PM
ALL ACCESS EXPO PASS
Each barber will be given 40 min. Each barber will be given 40 min.
REGISTER HERE to execute a Gentleman’s Tradi- to execute a freestyle design.
tional Cut and Style.
• Competitor can create any
• Cut must incorporate scissors design, without a reference
CARLOS and clippers. point such as paper, cell
HOSTED BY ESTRELLA • Gentleman’s cut includes phone, tablet, etc.
BABYLISS BARBEROLOGY
JOE a combover, pomp, taper, • Competitor can create any
FLANO PAT part and comps, DA, etc. design using his/her skill
MAJOR LEAGUE BARBER REGAN • Points are deducted for and imagination only.
BABYLISS BARBEROLOGY
ill-preparation. • Points are deducted for
ill-preparation.
LEEN
&
BERTUS SPEED FADE BARBER LADIES ROCK BARBER
COMPETITION COMPETITION
REUZEL
MONDAY MARCH 9 MONDAY MARCH 9
11:00AM – 11:30PM 11:30AM – 12:30PM
Each barber will be given 15 min. Only female competitors are
SOPHIE
to execute a fade. allowed in this competition.
POK Competitors will have 40 min.
• Competitor will be judged on
ROB to execute a cut.
speed and the finished product.
THE ORIGINAL • Competitors must complete
BABYLISS BARBEROLOGY • Competitor’s model must have
a #2 or equivalent on the top a skin fade on the sides with
before competition begins. a hard part and combover
haircut or pompadour with
• Top must be taken down to
BRANDI a hard part.
a minimum of 1 ½.
LASHAY • Points are deducted for
IVAN CHRIS • Longer hair and scissor
CASSIE ill-preparation.
SUAREZ BOSSIO techniques are welcome.
KURTZ ROLDA TOMB 45
• Points are deducted for
HER CHAIR HIS HAIR
ill-preparation. *SCHEDULES SUBJECT TO CHANGE
8
SPONSORS:
B
mr. eauty equipment
9
valued advance your skills
and grow your career with 100+ FREE classes! FREE WITH THE NEW
ALL ACCESS EXPO PASS
REGISTER HERE
See pages 38 - 60 for class descriptions.
SCHEDULE SUBJECT TO CHANGE.
HAIR: NAIL:
HAIR: HAIR: EXTENSIONS MAKEUP TECHNIQUES THE BUSINESS
TECHNIQUES & TRENDS COLOR FOCUS & LOSS & ARTISTRY & TRENDS OF BEAUTY
SUNDAY
3.8.20 ROOM 1E19 ROOM 1E20 ROOM 1E21 ROOM 1E09 ROOM 1E10 ROOM 1E16 ROOM 1E18 ROOM 1E17 ROOM 1E07 ROOM 1E08
10:30am - Timeless Beauty Education The WAHL Gentleman Welcome to the World The Biggest Mistakes Perfecting Your Balayage Tape-In Extensions: Six-Figure Brows PolyGel: Lighter. Stronger. Booked Solid 2.0 More Money - Powerful
11:45am JORGE MORALES – OLIVIA GARDEN JUAN RAMOS – WAHL of Step-Bone Cut Hairstylists Make for & Highlighting Skills Blend Like A Boss NICCK TOWNSEND – BRIAN Easier. PAUL DIGRIGOLI – PAUL DIGRIGOLI Steps To Raise Your Prices
SAYURI USHIO – STEP BONE CUT Photoshoots ADRIENNE ROGERS – PRODUCT BAELEE REITER – DONNA BELLA CHAMPAGNE SKIN CARE JESSE BRUNER – GELISH SEMINARS ZAN RAY – ZAN RAY SALON COACH
MONAE EVERETT – MONAE CLUB HAIR EXTENSIONS
ARTISTRY
12:15pm - To be announced Just Cut It! Dry Cutting Curls Gone Wild The Truth about Haircolor Become a Major Player in How to Apply Lash Your Business, Your Rules Let’s Get Those Prices Up! The Six-Figure Solution:
1:30pm FOR UPDATES VISIT URSULA STEPHEN – UNILEVER RYAN TEAL – TEAL MARLO STEENMAN – REVLON SHERRY RATAY – SHERRY RATAY INC the Hair Loss Industry Extensions JAIME SCHRABECK – PRECISION IVAN ZOOT – CLIPPER GUY A Guide to Greatness
NY.THEBEAUTYEXPERIENCE.COM PROFESSIONAL RODNEY BARNETT – INNOVATIONS GABE DRAKE – BORBOLETA NAILS AMY CARTER – EMPOWERING
TODAY YOU CONSULTING
2:00pm - Evolve - An Editorial Rainbow Melts Ib™ Hand-Tied and Beaded Instragrammable Trends Cut & Coloring Men’s Hair Micro Link Fusion Bridal Master Class To be announced Financial Fitness - 6 Ways Where’s Your Money,
3:15pm Styling Class MYKEY O’HALLORAN – MANIC PANIC Method Certification & Styling Techniques WANZA POOLE & CRAIG MCLAURIN – JUSTIN KACE – JUSTINKACE CHRIS CIANCI – CHRISTOPHER FOR UPDATES VISIT to Increase Profitability Honey?
NICHOLAS FRENCH – NICHOLAS JENNY JACOME – ILLUSTRATED STEPHANIE HODGES – STEPHSTYLES ICONIC BARBER CIANCI ARTISTRY NY.THEBEAUTYEXPERIENCE.COM STEPHEN GOMEZ – STEPHEN GOMEZ MIKI WRIGHT – BEAUTYSUPER
FRENCH INTERNATIONAL BEAUTY BUSINESS COACHING STARS.COM
3:45pm - Maximum Impact - Blowouts Translating Styles from The Wave Tour Time & Efficiency Perfecting Your Balayage Coloring Extensions Norvell Spray Tan - To be announced How to Create a How To Be A More
5:00pm that will Build Your Book Pics to Clients’ Heads NAJAH AZIZ – BEAUTY BEYOND SEAN CASEY – THE POPULAR & Highlighting Skills DESTINY COX – DCI ACADEMY FREE Certification Class FOR UPDATES VISIT Luxurious Salon Awesomer Hairdresser!
TODD TINNEL – DYSON SUPERSONIC GILAD GOLDSTEIN – ULTA BEAUTY THE HAIR NOBODY ADRIENNE ROGERS – PRODUCT BRANDON CARDINAL – NY.THEBEAUTYEXPERIENCE.COM SHERRY RATAY – SHERRY RATAY INC RYAN TEAL – TEAL
CLUB NORVELL SUNLESS
MONDAY
3.9.20 ROOM 1E19 ROOM 1E20 ROOM 1E21 ROOM 1E09 ROOM 1E10 ROOM 1E16 ROOM 1E18 ROOM 1E17 ROOM 1E07 ROOM 1E08
10:30am - Viral Braids Build Your Business, Beyond the Beard: Move Your Brand Forward Layering & Lights Treating Hairloss from Microblading Eyebrows and Gelish® Dip The Beauty Social - More Money - Powerful
11:45am RASHUNA DURHAM – AMIKA Your Book, and Yourself Creating a 5-Star Beard with the Right Imagery CHRISTOPHER DOVE & the Inside Out Lash-Line Eyeliner JESSE BRUNER – GELISH Instagram for Beauty Pros Steps To Raise Your Prices
MARTINO CARTIER – MARTINO Trim for Every Client MONAE EVERETT – MONAE JOHN SIMPSON – COCRE8 RODNEY BARNETT – INNOVATIONS QUYEN NGUYEN – EVALASH JENNIFER MACDOUGALL – THE ZAN RAY – ZAN RAY SALON COACH
CASSIE KURTZ – HER CHAIR ARTISTRY TODAY BEAUTY SOCIAL
HIS HAIR SUZIE BOND – BOND BEAUTY
12:15pm - To be announced Real Haircutting Solutions Razor Cutting Made Simple Curls Gone Wild Perfecting Your Balayage The Malayasian Weave Flawless Bride: Makeup To be announced Asking for Referrals in 2020 Money-Making Machine
1:30pm FOR UPDATES VISIT GOLDSTEIN – ULTA BEAUTY RYAN TEAL – TEAL MARLO STEENMAN – REVLON & Highlighting Skills JUSTIN KACE – JUSTINKACE for all Ages FOR UPDATES VISIT IVAN ZOOT – CLIPPER GUY AMY CARTER – EMPOWERING
NY.THEBEAUTYEXPERIENCE.COM PROFESSIONAL ADRIENNE ROGERS – PRODUCT EVE PEARL – EVE PEARL BEAUTY - NY.THEBEAUTYEXPERIENCE.COM YOU CONSULTING
CLUB GREATFACES
2:00pm - Un.Done Future Trends in Haircutting The Wave Tour How to Groom the Spice up Your Brunettes! Advanced Business Strategies Bridal Master Class Waterless Spa Pedicures Are You Running Your Salon Recruiting 101 - Build a
3:15pm JAMIE BRICE – AMIKA OSCAR BOND – HATTORI HANZO NAJAH AZIZ – BEAUTY BEYOND Bearded Gent MARCO PELUSI – MARCO PELUSI TAYLOR BOREN – HALOCOUTURE CHRIS CIANCI – CHRISTOPHER JAIME SCHRABECK – PRECISION or is Your Salon Running You? Thriving Culture!
SHEARS THE HAIR WANZA POOLE & CRAIG MCLAURIN – STUDIO, INC CIANCI ARTISTRY NAILS PAUL DIGRIGOLI – PAUL DIGRIGOLI STEPHEN GOMEZ – STEPHEN
ICONIC BARBER SEMINARS GOMEZ BUSINESS COACHING
3:45pm - Timeless Beauty Education Keratin Smoothing System To be announced Elements - A Men’s Balayage Brilliance! Coloring Extensions Learn How to Wax Brows To be announced Build Your Clientele Be Your Own Boss
5:00pm JORGE MORALES – OLIVIA GARDEN YVETTE KRICHELI – KASHMIR HAIR FOR UPDATES VISIT Grooming Experience CANDY SHAW – SUNLIGHTS DESTINY COX – DCI ACADEMY Perfectly! FOR UPDATES VISIT in 30-Days MIKI WRIGHT – BEAUTYSUPER
SYSTEM NY.THEBEAUTYEXPERIENCE.COM JOHN MOSLEY & SEAN CASEY – BALAYAGE MALYNDA VIGLIOTTI – BOOM BOOM NY.THEBEAUTYEXPERIENCE.COM CARLOS VALENZUELA – CARLOS STARS.COM
THE POPULAR NOBODY BROW BAR VALENZUELA EDUCATION
10 11
exhibitors
Get to know hundreds of beauty brands offering innovative
ways to help you transform your business and career.
#1 LASH LLC BODY TOOLZ
5-HOUR ENERGY® BONIKA SHEARS
AGADIR BRAZILIAN PROFESSIONALS
AGENTZ ● BRONNER BROS RETAIL / BB PROFESSIONAL
AIKYO BROSH POMADE / MR. BROTHERS CUT CLUB
ALDAN INTERNATIONAL IBIZA BRUSHES BROW TYCOON HENNA
ALLIED POWERS LLC BURNT WHISKEY BEARD CO ●
ALLURIALS ● C2C BEAUTY DISTRIBUTION, INC ●
AMA - ARTIST MAKEUP ACADEMY CALIFORNIA MANGO
AMBER DAZZLE CALLAS & DEARDERM ●
AMBER LASH ● CHARLENE
AMERICAN GOTHIC CHRISTRIO
AMIKA CINDERELLA HAIR
ANDIS COMPANY CLIPPERGUY
ANKI NAIL ART COLLECTION LLC ● COLLINS
APRÉS NAIL COLOR EDGE HAIR CARE
ARTISTA COLUMBIA COSMETICS MFG, INC
AVENA/LUMETRIX CONNECTICUT BARBER EXPO
AVYNA ● COSMOHAIR BY COSMOPOLITAN
BABYLISS PRO CREATIVE PRO TOOLS INTERNATIONAL
BABYLISS PRO BARBEROLOGY CRÉÉ
BARBER COLOGNES CRICKET
BBOLD SHEARS CRISTALLI
BEAMING WHITE TEETH WHITENING - CLIONA CROWN BRUSH COMPANY
BEAUTE TSURU CRYSTAL WORKS
BEAUTY & HEALTH HAIR EXTENSIONS ● CURLS
BEAUTY CAST NETWORK DAISY NAIL PRODUCTS, INC
BEAUTY PROS / SMART TECH DANESSA MYRICKS BEAUTY
BEAUTY STAR DARE TO WEAR
BELVEDERE - MELETTI DEMANDFORCE
BEVERLY HILLS INNOVATIONS DENNIS BERNARD, INC
BIO SCULPTURE NAILS - USA DERBY
BIOPLEX DESIGNED BY TONY LY
BLACK DIAMOND DFX HAIR
BLACKPANTS DIR SALON FURNITURE
BLAINE LABS, INC DNAHAIRTOOLS.COM
BLEACHBRIGHT TEETH WHITENING DND & DC NAIL PRODUCTS
BMAC USA DONGFANGXIU HAIR PRODUCTS CO, LTD
12 ● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE. CONTINUED
exhibitors
DONNA BELLA HAIR EXTENSIONS GOLDEN RAINBOW PUBLISHING
DOORI COSMETICS GORGEOUS FINGERS
DOTERRA ESSENTIAL OILS / JEANA SANTOS GQ
DOVO GREAT CLIPS
DREAMTIME CREATIONS GREINER
DREAMTIME NAILS GRETCHEN
DRY DIVAS BOUFFANT SHOWER CAPS ● GUANGZHOU CHUYU COSMETICS CO ●
DRYBAR GUANGZHOU GUANHONG COSMETICS CO ●
DUMAN INC ● GUANGZHOU SHIN HAIR TRADING CO
DYSON SUPERSONIC GUMMY
EBIN NEW YORK ● GVA HAIR
ECCO6D HAIR EXTENSION USA H2PRO
EFALOCK HAIR BAR NYC
ELCHIM HAIR BOTOX
ELEVARE HAIR CUTTERY
ELLE HAIR WE SHARE ●
EMERALD PRO SIGNATURE HAIR CARE ● HAIRLOKZ
EMP10 HAIRTALK
ENSO TOOLS HALO COUTURE EXTENSIONS
EUROLOFT HARPERS BAZAAR
EURPOEAN WAX CENTER HATTORI HANZO SHEARS
EVALASH BEAUTY HAWAIIAN MOON
EVE PEARL BEAUTY HER CHAIR HIS HAIR
EVER EGO HIKARI PRODUCTS
EVOQUE HITRUST HAIR
FANGIRL COSMETICS ● HOT TOOLS
FI HAIR GEAR HUIZHOU JIFFY HAIR CO, LTD ●
FOOD & WINE IB™ HAND-TIED HAIR EXTENSIONS ●
FOREVER YOUNG IMAGE AMERICA, INC / PRESTIGE D’AFRIQUE
FORSTYLER IN STYLE
FOULA STORE BY KATE OF TOKYO INFINITY PEDI-SPA CHAIRS
FRANO JATAI
GALLAS HAIR TOOLS ● JNXCEL SALON PRODUCTS
GAMMA & BROSS JOHNNY B. HAIR CARE
GAMMA STORE JONETSU
GELEE 3 IN 1 JRL USA / HUNTER1114
GELISH JW | JOEWELL
GENUS KAMISORI SHEARS
GEROW HAIR INK KANAR
GHAIR IMP & EXP CO, LTD KARG, INC NEW YORK
GLAMOROUS CHICKS COSMETICS KASHMIR/KODE
GOLD CARE BIC (BEAUTY INSTRUMENT CO) ● K-BEAUTY
14 ● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE. CONTINUED
exhibitors
KIELA MR.BEAUTY ●
KOECO MY ABSOLUTE BEAUTY
KOLOUR KULTURE MY TEAM CAPE ●
KOREA INTERNATIONAL TRADE ASSOCIATION NATURAL SISTERS SALON
KREST COMBS NATURE HILL NV
LA-BRASILIANA NEW MOD SHEARS
LASH STUFF NIC
LECHAT NAIL PRODUCTS NISHIDA
LEXOR MANUFACTURING, LLC NORTH EDGE INC
LIC SALON APPAREL NORVELL SUNLESS
LILAFAX OLAPLEX LLC
LINANGE OLIO DI MOROCCO
LIRAINHAN OLIVIA GARDEN
LONG YI HAIR ACCESSORIES ● OLOKEY
MAIASA OLYMP
MAJESTIC KERTAIN ORGANIZED BARBER
MAJOR LEAGUE BARBER OSTER PROFESSIONAL PRODUCTS
MANIC PANIC NYC PARIS STATIONS
MAPGEL PARLUX
MARMALADE NAILS ● PASSION
MARTINO BY MARTINO CARTIER PASSION BEAUTY, INC
MATSUZAKI PATTY’S
MCL BEAUTY DISTRIBUTORS PEOPLE
MELT COSMETICS PERFECT MATCH
MENS HEALTH PETRUCCELLI INTERNATIONAL
MG BROSS PIBBS INDUSTRIES
MIA SECRET POWERTOOLS
MICHA LASH PRESTIGE
MICHA LIFT PRIMP
MICHIGAN AVENUE PRIVE SALON FURNITURE
MIKRO PRODUCT CLUB
MIRACLE FRUIT OIL PROFASHION
MIRNA PROFESSIONAL PROFESSIONAL BEAUTY ASSOCIATION
MITSUKU PUREO NATURAL PRODUCTS
MIXED CHICKS QINGDAO BLANDA IMPORT & EXPORT CO
MIZUTANI QINGDAO HAIRUNFA IMP & EXP CO ●
MIZUTANI SCISSORS QINGDAO JENNIE COSMETIC CO ●
MK PROFESSIONAL ● QINGDAO OULANG HAIR PRODUCT CO ●
MODEN SALON FURNITURE QINGDAO SSH INDUSTRY & TRADE CO ●
MORGAN TAYLOR QINGDAO XINGFENG CRAFTS CO ●
MORPHE RAINSHOWER ●
MR. BEAUTY EQUIPMENT REACH™ BY OCTOPI
16 ● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE. CONTINUED
exhibitors
REAL SIMPLE
REFRESH
SWITCH PRODUCTS
TAKARA BELMONT
Come visit us at Booth #2443
ask to see our new CBD products
RENEW TARA SHEARS
REUZEL TEMPTU
REVIVE THE CRYSTAL NINJA
RICI ● THE HOLY BLACK
ROLDA THE NAMIE CO, LTD
ROLLAND TOMB45 ●
ROSY SALON SOFTWARE TOOTH FAIRY TOOTH WHITENING / PERFECTA LAB
ROYAL BEAUTY GROUP TORI BELLE COSMETICS ●
SAALOGIC TROUBADOR
SAINTS OF STEEL TRUSS Agadirint.com | AgadirMen.com
SALON 809 / BRAZILIAN HAIR EXTENSIONS ● TSINGTAO LASHES COMMERCE CO ●
SALON AMBIANCE TURBO POWER @Agadirint @AgadirMenLLC
SALON INTERIORS ULTRONICS
SALONBIZ UNIVERSAL GROUP (KASHO)
SALONWEAR UPPERCUT DELUXE Sold exclusively in salons and spas. Made In USA
SAN JUAN BEAUTY SHOW US WEEKLY
SANBI UTSUMI AMERICA / B.W. BOYD
SASSI AMERICA, INC VARGAS BEAUTY
SENSEI SHEARS VASSO LLC ●
Come visit us at Booth #2443
SHANGHAI TUOCHENG VENOFYE
ask to see our new Avocado Cilantro line
SHARK FIN SHEAR COMPANY VERSUM
STILL #1
SHEAR WORLD VINCENT PRODUCTS / YANAKI
SHENZHEN KARINA MAKEUP TOOLS CO ● VINIK IMPORTS
SHWAXX BRAND ● VITAMIX
SMART SOLUTIONS VOGUE OVER 1 BILLION TREATMENTS GIVEN
SOHO STYLE ● WAHL
SPORTS ILLUSTRATED WAVEGEL
STEP BONE CUT BROOKLYN ● WBX
STILAZZI WELLNESS PREMIUM PRODUCTS
STUDEX WELONDA
STYLE FACTOR WHITE BLITZ
STYLE THE RUNWAY ● WIGS AND WISHES
SUNLIGHTS BALAYAGE, INC WILHELMINA
SUPERCUTS Y.S. PARK
SUTRA BEAUTY YASAKA
SUVORNA YUROSHI
SWAROVSKI CRYSTALS NAIL ART ZEEPK, INC
BEST SELLING POLISHERS SINCE 1965
CLICK HERE TO VIEW THE COMPLETE EXHIBITOR LIST
18 ● NEW EXHIBITOR – LIST AS OF 12/19/19, SUBJECT TO CHANGE.empowered
Take a deep dive into focused topics and walk away with
actionable advice and the tools you’ll need to deliver real results.
BUSINESS BUILDING
WORKSHOPS ADDITIONAL FEE REQUIRED – INCLUDES ALL ACCESS EXPO PASS
SUNDAY
3.8.20 ROOM 1E11
10:00am - The Ultimate Marketing & Branding Workshop
1:00pm BONNIE BONADEO – THE BEAUTY AGENT NETWORK
2:00pm - THRIVE: The Salon Professional Life-Skills & Survival Workshop
5:00pm CARLOS VALENZUELA – CARLOS VALENZUELA EDUCATION • NATASHA BHALLA – THE BEAUTY EXPERIENCE
MONDAY
3.9.20 ROOM 1E11
10:00am - The Social Media Summit
1:00pm STEPHANIE HODGES – STEPHSTYLES• TYRIK JACKSON – TYRIK JACKSON, INTERNATIONAL
2:00pm - Her Chair His Hair: The Power Summit
5:00pm CASSIE KURTZ, SEASON BENNETT, BRANDI LASHAY & NATASHA BHALLA
HANDS-ON
WORKSHOPS ADDITIONAL FEE REQUIRED – INCLUDES ALL ACCESS EXPO PASS
SUNDAY
3.8.20 ROOM 1E12 ROOM 1E13 ROOM 1E14 ROOM 1E15
1000am - Painting Balayage Hairtalk® Extensions: Beautiful Braids 3D-Dimension
1:00pm with Candy Shaw Master the Tape-In for Brides & More Layering Effect
CANDY SHAW – TUCKER CINALLI – STEPHANIE HODGES – Using Variety of
SUNLIGHTS BALAYAGE HAIRTALK STEPHSTYLES Lengths & Curls
QUYEN NGUYEN –
EVALASH
2:00pm - The Highlighting Valayage with Texture vs. Race Corrective Makeup:
5:00pm Strategy that Works Rebecca Taylor KEYA NEAL – KOLOUR Easy Steps to
for Everyone REBECCA TAYLOR – KULTURE Contouring and
MARCO PELUSI – HONEY HAIR LAB Highlighting
MARCO PELUSI HAIR EVE PEARL – EVE PEARL
STUDIO BEAUTY - GREAT FACES
MONDAY
3.9.20 ROOM 1E12 ROOM 1E13 ROOM 1E14 ROOM 1E15
10:00am - Perfectly Placed French Cutting with Japanese Step Bone Learn How to Wax
1:00pm Balayage Techniques Candy Shaw Cutting Method Brows Perfectly!
SHERRY RATAY – SHERRY CANDY SHAW – SAYURI USHIO – STEP MALYNDA VIGLIOTTI –
RATAY INC SUNLIGHTS BALAYAGE BONE CUT BOOM BOOM BROW BAR
2:00pm - Instafoil Placements Up, Up & Away - The Art of Razor Newest and Fastest
5:00pm & Instagram Tips The Art of Dress- Cutting & Color Lash Lift and
JENNIFER MACDOUGALL – work & Added Hair Movement Tinting Technique
THE BEAUTY SOCIAL NYC NICHOLAS FRENCH – CHRISTOPHER DOVE & QUYEN NGUYEN –
SUZIE BOND – BOND NICHOLAS FRENCH INT’L JOHN SIMPSON – COCRE8 EVALASH
BEAUTY
20 SEE PAGES 22 - 37 FOR WORKSHOP DESCRIPTIONS SCHEDULE SUBJECT TO CHANGEBUSINESS BUILDING
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
The Ultimate Marketing
& Branding Workshop
SUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E11
BONNIE BONADEO • THE BEAUTY AGENT NETWORK
Join beauty and business expert, Bonnie Bonadeo, for this ultimate work-
shop which will help you understand your business and take it to the next
level! Topics include brand connection, discovering your ideal client and
how to create authentic content that speaks to your audience. Whether
you are a salon/spa owner, suite stylist or independent provider, Bonnie
will guide and connect you to your unique brand message and the tools
to make it succeed.
About Bonnie Bonnie is known as The Connection Coach and is also a speaker,
coach, author and radio host. President of The Beauty Agent Network, Bonnie
was one of the 2013 Enterprising Women and graced a 2016 Cover of Salon Today.
She is a Certified Emotional Intelligence Speaker and 2x bestselling author of
Success in Beauty and Empowering You, Transforming Lives. An industry veteran,
Bonnie speaks authentically on her personal struggles and successes to foster
growth and awareness in others and embodies her brand of connecting you to you.
22BUSINESS BUILDING
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
THRIVE: The Salon Professional
Life-Skills & Survival Workshop
SUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E11
CARLOS VALENZUELA • TINY STEPS PODCAST
NATASHA BHALLA • THE HEALTHY BEAUTY PROFESSIONAL &
THE BEAUTY EXPERIENCE NEW YORK
Learn powerful strategies that will positively impact your life and trans-
form your career, body and finances. During this workshop, you’ll learn
a proven method through which you will identify your goals and take
the proper steps to finally achieve them. You’ll learn why your needs
should be a priority, how to counteract repetitive motion and salon
fatigue, how nutrition affects your performance with clients and how to
control your finances rather than letting them control you. This work-
shop is a game-changer that will help you transform your life and will
boost your career, health and savings.
Topics include:
• The Tiny Steps Method: how to set small goals to achieve personal
and career success
• How to avoid the five most neglected self-care areas by salon
professionals
• Simple approaches to being smarter with your money
• Avoiding the physical toll through healthy habits and nutrition
• Keys to joy and happiness inside and outside of the salon
About Carlos Carlos Valenzuela has taught success techniques to thousands of
salon professionals worldwide. An industry veteran and lifetime educator, he is
the creator of Tiny Steps Podcast for Salon Professionals and will teach you how to
make positive changes in your life you can stick with. Through Carlos’ workshops
and podcast, you’ll learn how to improve your health and wellness, meet financial
goals, invigorate your salon career and create better relationships with yourself,
your friends, family and of course, clients. Follow Carlos @tinystepspodcast.
About Natasha Natasha Bhalla is Director of Conference for The Beauty Experi-
ence events and also a Health & Wellness Coach. Natasha has been in the beauty
industry for more than 15 years and has experience both behind the chair as a
makeup artist and as a marketing and communications professional who has
worked with a variety of renowned beauty companies. Natasha’s mission is to
help individuals become their healthiest versions naturally, through stress man-
agement, nutrition and wellness techniques. Natasha works with both, individuals
and corporations, and creates programs that encourage and motivate a healthy,
beautiful lifestyle. You can follow Natasha @Tashvibe13.
24BUSINESS BUILDING
WORKSHOPS
AMAZING!
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission. ORIGINAL PRE-BONDED HIGH LIFT FORMULA
Lifts from Level 1 to 12
The Social Media Summit • Skip The Brass/Copper
MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E11
• Eliminate The Yellow
STEPHANIE HODGES • STEPHSTYLES
TYRIK JACKSON • TYRIK JACKSON, INTERNATIONAL • Achieve Higher Levels Of Light
HOSTED BY: BONNIE BONADEO • THE BEAUTY AGENT NETWORK • Makes Difficult Processing Possible
Join the beauty industry’s social media experts for in-depth insight • Makes Good Processing Better
on how to best utilize social media to optimize your business strategy,
promote your salon and gain clients. During this three-hour session, MOST OF ALL –
social media gurus, Stephanie Hodges and Tyrik Jackson will teach TOUCH AND FEEL HEALTHY!
you invaluable lessons in leveraging the different platforms to increase
your bottom line. From marketing strategies, to advertising and The Industry is Buzzing:
reaching the right audience for your business, the sessions during this
three-hour Summit will give you all the information you need to use “Our clients come in with dry porous
social media to build your business in a powerful way. and processed hair. The king bleach
has allowed us to do things that we had
About Stephanie Stephanie Hodges, aka @stephhstyles, is an Instagram guru difficulty with and worried about. The
and an artist for Pulp Riot Squad, Salon Centric Pro Team and Brazilian Bond- hair now comes out feeling like virgin
builder. Stephanie has created multiple styles that have gone viral and have hair to the touch.”
landed her jobs working on various national advertising campaigns. Working
Ruben Vazquez, Orlando, Florida
with brands and on campaigns has expanded Stephanie’s salon business. She
specializes in color, styling and bridal work.
“The discovery of a New Tech Molecule
About Tyrik Tyrik Jackson is a social media wiz and owner of Premier Barber
creating synergy within the PRE-BONDED
Institute and is the sole proprietor of Sharper Image Barber Shops I & II. Tyrik is
powder plex formula allows King to
also a licensed barber, manager, and instructor in the state of Pennsylvania.
Tyrik was awarded $25,000 and the winner of the renowned 2006 Bronner
surpass key limitations of the existing
Brothers Barber Battle in Atlanta, Georgia. lighteners. It’s future technology now!
We are truly proud to make this available
to the professional. Today’s professionals
can say yes to their clients and not
turn business away because of the
limitations of existing lightening formulas.
TRAVEL & Thank you to the greatest professionals
that make it happen everyday.”
HOTEL DEALS Mike Damasco, Executive of AVENA BEAUTY,
a division of lnterfashion USA Inc.New York
Book through our official housing
company, Par Avion, for the lowest
hotel rates and travel deals. The King Has Come.
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26BUSINESS BUILDING
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission.
Her Chair His Hair:
The Power Summit
MONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E11
CASSIE KURTZ, SEASON BENNETT, BRANDI LASHAY & NATASHA BHALLA
Join a team of well-admired and successful barbers and business
experts for an action-packed Power Summit! The team will discuss
important topics affecting the trajectory of your career and life,
including building a successful business with social media and
technology, health and wellness and how to load your arsenal with
must-have tools to succeed in the Barber industry. This Summit
will \feature a diverse and extremely talented panel of women
including \Social Media Guru, Season Bennett (@TheSocialBarber),
2019’s Best Female Barber & multi-brand Ambassador, Brandi LaShay
(@TheOriginalBarberdoll), Health & Wellness Coach and The Beauty
Experience Conference Director, Natasha Bhalla (@TashVibe13), as
well as Cassie Kurtz (@HerChairHisHair), Owner of Beyond the Beard
NYC and Founder of Her Chair His Hair, a non-profit geared toward
providing women in the industry with accessible funding.
The team will answer questions you’ve always wanted to ask and will
discuss the ins-and-outs of working as women in a field historically
dominated by men. Don’t miss four esteemed educators all in one place
discussing important topics, as well as, demonstrating on-trend cuts
that will help you increase your confidence and your average ticket.
You don’t want to miss this!
About Cassie Cassie is a Master Barber, freelance Men’s Groomer and owner
of Beyond the Beard: Studio & Barbershop in New York City. She is the founder
of Her Chair His Hair - a non profit on a mission to support women in the industry
by funding 0% interest and $0 cost micro-loans through Kiva.org. After encounter-
ing gender inequality in the Barber field, Cassie felt she had an opportunity
to find the most talented women around the world and share their stories far
and wide. As she continues to grow #HerChairHisHair her goal is to breakdown
any antiquated notions of what it means to be a Barber while simultaneously
helping women in the industry achieve their dreams.
About Season Season Bennett, also known as The Social Barber, is an author,
educator, coach and barbershop owner. She is the CEO of The Social Barber
Academy and creator of Custom Hashtag Generator for Instagram. As a former
Vice President at a Fortune 50 Company, Season is “bringing the boardroom to
the barbershop,” helping beauty professionals create processes, procedures and
automation to level up their marketing game.
About Brandi aka “The Original Barber Doll” is a master barber, platform educa-
tor, Barbercon’s 2019 Best Female Barber of the Year and owner of Atlanta based
The Barber Doll House and 328 Elite Grooming Studio. Brandi, offers education
on HD hair design and placement techniques with a keen eye for symmetry.
Her clean design style, fades, unique attention to detail and passion for women’s
empowerment have her as a stapled as a pioneer in an industry that is ferociously
dominated by men. Brandi believes that you are your biggest competition and
your passion to do well will be your catalyst for success!
28HANDS-ON
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission. LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
Painting Balayage with Candy Shaw Beautiful Braids for Brides & More
SUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E12 SUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E14
CANDY SHAW • SUNLIGHTS BALAYAGE, INC STEPHANIE HODGES • STEPHSTYLES
Why learn balayage when you are already a master with foil? Well the In this extraordinary workshop, braid and styling expert, Stephanie
Balay Lama has a little secret for you! Balayage is much faster, more Hodges, will teach several different techniques that you will be able to
profitable, greener and a whole lot more fun than traditional foil high- use immediately. Stephanie will teach you how to transform clients’ hair
lighting. This intensive hands-on course will give you the painting arsenal into beautiful and wearable designs. Stephanie will demonstrate and
to literally triple your color business overnight. Candy will break down her teach you the foundations of creating beautiful braids and also how to
systems in a way that is easy to understand and even easier to imple- simplify complicated designs. You will get to practice these braids right
ment. Come and learn why the power of the paintbrush can change in the workshop, under Stephanie’s instruction. Stephanie will also share
your life forever! Techniques covered: Skimming, Bowlayage,™ Color her favorite tools and products for creating the looks.
Melting, Money Piece,™ Minking and so much more! A mannequin head will be provided for you to practice on during the workshop,
This workshop includes: Mannequin (yours to keep!), Sunlights swag bag, and you can take the mannequin head home with you!
education handout and diploma. Each student registered will be entered to STUDENTS MUST BRING: CARBON/HEAT-RESISTANT TAIL COMB DETANGLING BRUSH,
win an exclusive shadow day with Candy Shaw in her 50-chair Atlanta Salon. GROOMING BRUSH, SECTIONING CLIPS, SMALL & LARGE HAIR PINS, SMALL & LARGE
Details will be discussed during the workshop. BOBBY PINS, BUNGEES OR THIN HAIR TIES.
STUDENTS MUST BRING: CLIPS, TAIL COMB, COLOR APRON & A LEARNING ATTITUDE. About Stephanie Stephanie Hodges, aka @stephhstyles, is an Instagram guru
DOLL HEADS WILL BE PROVIDED & YOU CAN TAKE YOUR DOLL HEAD HOME WITH YOU!
and an artist for Pulp Riot Squad, Salon Centric Pro Team and Brazilian Bond-
About Candy Candy Shaw, aka the Balay Lama, is the founder and creator of builder. Stephanie has created multiple styles that have gone viral and have
Sunlights Balayage, the makers and purveyors of the world’s finest balayage prod- landed her jobs working on various national advertising campaigns. Working
ucts. As an active hairdresser behind the chair as well as an educator, Candy has with brands and on campaigns has expanded Stephanie’s salon business. She
been painting hair in her Atlanta-based salon and advanced academy for over specializes in color, styling and bridal work.
25 years. Candy is on a mission to help hairdressers across the globe double their
incomes with the power of the balayage paint brush and French Scissor. She has
coined the phrase “Paint Your Way to Financial Freedom!” for that very reason.
3D-Dimension Layering Effect
Using Variety of Lengths & Curls
hairtalk® Extensions: SUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E15
Master the Tape-In QUYEN NGUYEN • EVALASH
Learn step-by-step how to apply lashes while creating a 3D dimension
SUNDAY MARCH 8 10:00AM – 1:00PM ROOM 1E13
layering effect using a variety of lengths, curls and eye-shape customi-
TUCKER CINALLI • HAIRTALK EXTENSIONS zation. Quyen will teach you how to how to speed up your volume lash
In this workshop, hairtalk® Senior Master Educator, Tucker Cinalli, will service, remove lashes for touchups and individual lash techniques. You
teach you the art of customizing a perfect head of extensions. You’ll learn will also troubleshoot problems with individual lashes and learn the pros
how to apply all three band sizes and both band styles, allowing you the and cons of using both, individual and volume lashes.
versatility to offer your clients a perfectly blended transformation with a STUDENTS MUST BRING: ALL STUDENTS WILL BE PROVIDED A FULL KIT FOR THE CLASS.
luxury service you’ll be able to complete in under an hour!
About Quyen Quyen holds six lash patents and is the founder and CEO of Evalash
STUDENTS MUST BRING: PEN, PAPER AND SHEARS APPROPRIATE FOR PRACTICE ON Inc. She opened her first salon when she was 19 and is currently the owner of a
SYNTHETIC HAIR. ALL OTHER CERTIFICATION TOOLS WILL BE PROVIDED BY HAIRTALK. DOLL
day spa in Maryland that offers variety of services. While managing her business,
HEADS WILL ALSO BE PROVIDED AND YOU CAN TAKE YOUR DOLL HEAD HOME WITH YOU!
Quyen ventured to find a product that would make women feel more confident
About Tucker Tucker Cinalli has been a hairtalk® Master Educator for almost four and didn’t take too much time to apply. Hence, Quyen hence invented the Evalash
years. He has inspired and certified hundreds of stylists across the country while (v-lash) by using the interlocking technique which provides faster application time
balancing a full book of clients, working on location styling photo and video shoots, and more durable lashes.
as well as, presenting at all major industry tradeshows. Tucker says he wants peo-
ple to remember him as someone who put a smile on their face.
30 FOLLOW US 31HANDS-ON
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission. LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
The Highlighting Strategy Texture vs. Race
that Works for Everyone SUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E14
SUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E12 KEYA NEAL • KOLOUR KULTURE
MARCO PELUSI • MARCO PELUSI HAIR STUDIO This workshop is designed to empower stylists with the confidence,
knowledge and skillset to overcome fears of servicing clients with hair
Are your clients looking for something different in their dimensional textures different than their own. During this transformative workshop
color? Do they want to go beyond balayage and ombre? If so, join Marco which also incorporates a panel discussion on texture theory and a highly
in this workshop for his signature highlighting strategy! In this exclusive interactive round-robin style of hands-on work executing techniques on
workshop, Marco will teach you strategic highlighting and color place- live models. You will practice coloring, cutting, styling and blow-drying
ment methods that works on every client and hair type. After the initial textured hair led by some of the most successful multi-textured stylists.
instruction, you will get to practice the techniques hands-on and under Leave this workshop with the confidence to welcome all textures of hair
Marco’s guidance. Serious colorists can’t afford to miss this workshop! to your chair and service anyone beyond your comfort zone.
A mannequin head will be provided for you to practice on during the workshop,
STUDENTS MUST BRING: SHEARS, RATTAIL & CUTTING COMBS, CLIPS, GLOVES, APRON,
and you can take the mannequin head home with you!
PADDLE BRUSH & A ROUND BRUSH.
STUDENTS MUST BRING: CLIPS, GLOVES, RATTAIL COMB, BLOW DRYER, CUTTING COMBS,
SCISSORS, TEXTURING SCISSORS, RAZOR & BRUSHES About Keya Keya founded the Kolour Kulture in 2015, designed to educate and
empower all cultures with unparalleled curriculums through various outlets - trade
About Marco Marco Pelusi is globally recognized as a haircolor authority, platform shows, national independent classes, seminars and Kulture Kamps. Keya is com-
artist, educator, and celebrity hair colorist. Marco’ became a top educator at a mitted increasing inclusion and diversity within the industry, hence, birthing her
leading Italian haircolor company, and then the National Haircolor Educator for new initiative, TEXTURE vs. RACE. Keya’s ultimate goal is to share the love of color
a Los Angeles-based color company. He opened Marco Pelusi Hair Studio in West and improve the overall landscape of the beauty industry.
Hollywood on Robertson in LA and he and his staff offer world-class hair fashion
to numerous celebrities. Marco is an expert on Hallmark Channel’s “Home and
Family” and on FOX’s “A Healthy You & Carol Alt”e.
Valayage with Rebecca Taylor
SUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E13
Corrective Makeup: Easy Steps to REBECCA TAYLOR • HONEY HAIR LAB
Contouring & Highlighting Ready for some Valayage? Join color expert Rebecca Taylor for this two-
in-one workshop and experience balayage AND creating a Valayage!
SUNDAY MARCH 8 2:00PM – 5:00PM ROOM 1E15
Rebecca will teach you natural and fashion color techniques along with
EVE PEARL • EVE PEARL BEAUTY – GREAT FACES techniques to maximize your time, income and efficiency. The workshop
Join 5-time Emmy winner and educator, Eve Pearl, as she shares her will feature balayage techniques using foiling for maximum lift and cover
secrets for a flawless face with easy steps! Learn Eve’s revolutionary way fashion-color, custom formulation, application and proper rinsing tech-
to contour, highlight, enhance and deliver a flawless complexion in niques to prevent bleeding or transfer for maximum longevity. Rebecca
half the time. You’ll also learn how to minimize your kit and clutter and will also demonstrate how to implement a “drop” or a shadow root and
maximize your time, energy and finances. Eve’s method is fast, easy, toning formulations and application. Finally the workshop will highlight
and effective and will help you increase your profits while saving time! social media and branding strategies, specifically for Instagram.
The fee to this workshop includes a ticket for a model. All color, styling and wet line products will be supplied by Redken. Bowls, gloves,
STUDENTS MUST BRING: MAKEUP BRUSHES AND APPLICATORS AND A MODEL OR BE brushes and foils will be provided by Framar. A mannequin head will be provided
PREPARED TO WORK ON ANOTHER STUDENT IN THE CLASS. PLEASE NOTE THAT MODELS to work on, and you can take the mannequin head home with you!
DO NOT GAIN ACCESS TO THE EXHIBIT HALL, BUT ONLY TO THE CLASSROOM. STUDENTS MUST BRING: PLEASE BRING YOUR COMPLETE PERSONAL STYLING KIT, TOWEL,
BLOW DRYER, IRON, COMB, BRUSHES, CLIPS & ANY OTHER TOOLS YOU WOULD LIKE.
About Eve Eve Pearl is a five-time Emmy award winner, author, educator and
leader in high definition beauty and creating the Flawless Face. Eve Pearl, her About Rebecca Owner of Honey Hair Lab, Rebecca Taylor is a haircolor expert
work and products can be seen on The View, Today Show, Good Morning America, who was voted as the Best Vivids Colorist in the world by Glamour Magazine. A
Live with Kelly & Ryan, QVC, Saturday Night Live, American Ballet Theatre, the Redken brand ambassador, Rebecca is also the creator of the largest profession-
Academy Awards and more. An innovator, trendsetter and founder of EVE PEARL al-only Facebook group providing hairstyle inspiration and education. Rebecca
Beauty Brands, Eve’s Reverse Contouring and other signature methods are used won the Stylist Choice Awards for best Color educator and travels the nation
worldwide to minimize time and maximize results. teaching and sharing her passion with hairstylists.
32 33HANDS-ON
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission. LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
Perfectly Placed Balayage The Japanese Step Bone
Techniques Cutting Method
MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E12 MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E14
SHERRY RATAY • SHERRY RATAY, INC SAYURI USHIO • STEP BONE CUT
Learn signature money-making Balayage techniques! Sherry will In this extraordinary workshop, Japanese cutting-master, Sayuri Ushio
demonstrate Balayage “free-hand painting,” a step-by-step technique will demonstrate the Step Bone Cut, also known as the 3D haircutting
to transform an ordinary one-dimensional haircolor into a perfectly technique. This cutting technique is different than all others and allows
placed Balayage. Sherry will also explain the “within a foil technique,” you to create depth without increasing hair volume. Just like makeup
transforming one-dimensional haircolor into a skilled Balayage. Learn techniques can make someone’s face look 3D, the Step Bone Cut allows
when to use free-hand and when to use foil painting, along with baby the hair to have a 3D effect. The Step Bone Cut technique is innovative
lights – soft, delicate, light strands living closer to the regrowth area. and patented and because it allows the expression of volume within the
A mannequin head will be provided for you to practice on during the workshop,
cut, each cut is more suitable to each client. You’ll learn tips in this class
and you can take the mannequin head home with you! you’ll be able to use immediately behind the chair, and will be able to
boost both, your services and profits after learning the Step Bone Cutting
STUDENTS MUST BRING: RATTAIL, REGULAR COMB, CLIPS, PEN & PAPER.
method!
About Sherry Sherry Ratay is an internationally-acclaimed, celebrity colorist,
A mannequin head will be provided for you to practice on during the workshop,
award-winning color expert and salon owner making people look and feel
and you can take the mannequin head home with you!
beautiful for the past 20 years. As a respected professional in the community,
Sherry’s advice has been featured in Salon Today, American Salon, Modern Salon About Sayuri Sayuri Ushio is Japanese hairdresser, businesswoman and photog-
and Central Florida Lifestyle Publications. She has also been featured in Orlando rapher and the inventor of the Step-Bone Cut technology, one of the few patented
Magazine, as the #1 Hair Colorist in the Central Florida area. hair technologies in the world. Sayauri owns six salons in Japan and one in New
York. Sayuri serves as the representative director of the Japan Step Bone Cut Assoc.
which has over 1,100 individual members and 700 member-salons all over Asia.
French Cutting with Candy Shaw
MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E13
CANDY SHAW • SUNLIGHTS BALAYAGE, INC Learn How to Wax Brows Perfectly!
Want to do a haircut in just 7 minutes? Learn the French Way in this
MONDAY MARCH 9 10:00AM – 1:00PM ROOM 1E15
workshop! Candy has been teaching her ‘Americanized’ version of this
revolutionary cutting system since the early 90s. Learn to stand the MALYNDA VIGLIOTTI • BOOM BOOM BROW BAR
client up to cut your basic outline, build layering from the top of the Learn to do brows that WOW in just 10 minutes! Join brow expert, Malyn-
head down, and cut everything on top of the finger for efficient cutting. da, for this technical class and a great lesson on how to wax brows quick-
French Cutting is much faster than the traditional British technique, and ly, efficiently and perfectly. Malynda will demonstrate the wax application
creates soft, feminine shapes and commercial looks. Your guests will see process from start to finish. She will also show you how to do brows
and feel the difference! Techniques covered include Méche a Méche, sitting up. Malynda will also discuss how adding a waxing service to your
Exterior, Reverse Exterior, Interior, Diving, Dry Texturizing and more! salon menu can boost revenue. You’ll leave the class feeling confident in
This workshop includes a mannequin (yours to keep!), educational handout, your waxing ability and also confident in your profitability!
diploma, and Jamison Shaw Academy swag bag. STUDENTS MUST BRING: A FULL, GROWN IN SET OF BROWS! STUDENTS WILL BE WAXING ON
EACH OTHER IN THIS CLASS, SO PLEASE BE SURE YOUR BROWS ARE GROWN IN.
STUDENTS MUST BRING: STRAIGHT CUTTING SHEAR & COMB, AND A LEARNING ATTITUDE!
About Candy Candy Shaw, aka the Balay Lama, is the founder and creator of About Malynda Malynda is obsessed with brows and has 299+ clients served
Sunlights Balayage, the makers and purveyors of the world’s finest balayage prod- at her salon, the Boom Boom Brow Bar in NYC. Malynda has a degree from The
ucts. As an active hairdresser behind the chair as well as an educator, Candy has Fashion Institute of Technology and is a trained esthetician. Boom Boom has been
been painting hair in her Atlanta-based salon and advanced academy for over featured on “The Real Housewives of NYC,” Vogue, Lucky, In Style, Refinery 29,
25 years. Candy is on a mission to help hairdressers across the globe double their Huffington Post, The Gloss, StyleCaster and Nylon.
incomes with the power of the balayage paint brush and French Scissor. She has
coined the phrase “Paint Your Way to Financial Freedom!” for that very reason.
34 FOLLOW US 35HANDS-ON
WORKSHOPS
ADDITIONAL FEE REQUIRED Fee includes 3 day exhibit hall admission. LIMITED SEATING AVAILABLE ON A FIRST COME, FIRST SERVE BASIS – SCHEDULE SUBJECT TO CHANGE.
Instafoil Placement & Instagram Tips Up, Up & Away – The Art of
MONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E12 Dresswork & Added Hair
JENNIFER MACDOUGALL • THE BEAUTY SOCIAL NYC MONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E13
SUZIE BOND • BOND BEAUTY
NICHOLAS FRENCH • THE EXTREMELY USEFUL HAIR COMPANY
Learn new foiling techniques that will give your salon guests that
gorgeous hair they see on Instagram! Jennifer and Suzie will demon- Learn from master stylist, Nicholas French. Nicholas will teach you how
strate their coveted techniques which you will get to also practice under to create beautiful editorial looks, along with how to construct different
their instruction. In addition, Jennifer and Suzie will share how to create textures in hair. Nicholas will also demonstrate how to create decon-
engaging content for your social media pages to attract clients and grow structed braids and how to place added hair to create special-event
your business. The team will break it all down in a simple way and help styling for weddings and even the red carpet. Nicholas will share his
get your highlighting work and Instagram ready! coveted tips and tricks including pin placement, new backcombing
techniques and hair preparation. You will be able to incorporate what
A mannequin head will be provided for you to practice on during the workshop, you learn in the class immediately into your salon offerings!
and you can take the mannequin head home with you!
A mannequin head will be provided for you to practice on during the workshop,
About Jennifer Jennifer MacDougall is a 2-time NAHA Haircolor winner and and you can take the mannequin head home with you!
celebrity hairstylist based in NYC. Her work has been seen on TV Shows such as
STUDENTS MUST BRING: IPHONE, IPAD OR LAPTOP, MASON PEARSON TYPE BOAR BRISTLE
Project Runway for 6 seasons, and also featured in Vogue, Cosmo, Vanity Fair, Elle BRUSH, SMALL UP-DO BOAR BRISTLE BRUSH, DENMAN TYPE BRUSH, LARGE TOOTH,
and Marie Claire magazines. Jennifer loves to share hair painting techniques that TEASING & STRAIGHT CUTTING COMBS, LONG HAIR & BOBBY PINS, SECTIONING CLIPS,
are quick, modern and that every woman would want. ELASTIC BANDS (BLAX), STRETCH TWINE & BALL OF THICK STRING, FINE HAIR NETS, WATER
BOTTLE, OLD CUTTING SHEARS & REGULAR SHEARS, HAIRSPRAY, CUSHION STUFFING, 1 PAIR
About Suzie Known as one of the beauty industry’s foremost color and business
OF BEIGE TIGHTS, 1 1/2 INCH ROUND IRON, BLOW DRYER, CRIMPING IRON, ROUND BRUSH.
educators, Suzie Bond brings a fresh perspective to color placement, technique
design, custom formulation, business communication and guest services. Suzie About Nicholas Nicholas has traveled extensively producing 1,500 high energy
built a loyal following at her Intercoiffure salon BOND Beauty and facilitating educational shows for professional hairdressers worldwide. His presentations
education in academies and salons around the world for three decades. range from small hands-on seminars to shows for over 5,000 people. Nicholas
has received many “best Main Stage” and educational awards.
The Art of Razor Cutting Newest & Fastest Lash Lift
& Color Movement & Tinting Techniques
MONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E14 MONDAY MARCH 9 2:00PM – 5:00PM ROOM 1E15
CHRISTOPHER DOVE & JOHN SIMPSON • COCRE8 QUYEN NGUYEN • EVALASH
Razoring is a vital technique for creating beautiful texture and move- If you have clients who don’t want lash extensions, lash lift and tinting is
ment. It takes finesse and skill! Join industry veterans, Christopher and your answer! In this workshop, Quyen will teach you the newest lash lift
John, for in-depth lessons on the fundamental principles of razor cutting. techniques, detailing all four steps of the process, from the lift, to tint, to
You’ll learn how to create invisible layers and how to execute surface applying keratin. In just four steps, your clients will have beautiful, darker
and detail razoring techniques. You’ll also learn how to analyze hairlines, and fuller lashes. In addition, Quyen will explain how to add extensions
growth patterns and texture to customize each look. Elevate all your color for those clients who may request this process.
work through methods of foiling, painting, melting and shadowing. STUDENTS MUST BRING: ALL STUDENTS WILL BE PROVIDED A FULL KIT FOR THE CLASS
STUDENTS MUST BRING: FEATHER RAZOR (NOT TEXTURIZING BLADE), SHEARS, TEXTURIZ-
About Quyen Quyen holds six lash patents and is the founder and CEO of Evalash
ING SHEARS, CLIPS, PADDLE BRUSH/WET BRUSH, FOILING COMB, CUTTING COMB, GLOVES,
SPRAY WATER BOTTLE, APRON, EXTRA GLOVES & FOIL. Inc. She opened her first salon when she was 19 and is currently the owner of a day
spa in Maryland that offers a variety of services. While managing her business,
About CoCre8 Christopher Dove and John Simpson are the co-founders of Quyen ventured to find a product that would make women feel more confident
CoCre8. Through collaboration, connection and compassion, Chris and John’s and didn’t take too much time to apply. Hence, Quyen hence invented the Evalash
“Classic with a Twist” educational methods empower, inspire and motivate (v-lash) by using the interlocking technique which provides faster application time
students nationwide. and more durable lashes.
36 FOLLOW US 37HAIR: TECHNIQUES
& TRENDS
FREE WITH THE ALL ACCESS PASS SCHEDULE SUBJECT TO CHANGE.
Timeless Beauty The Biggest Mistakes Hairstylists
SUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E19 Make During Photoshoots
MONDAY MARCH 9 3:45PM – 5:00PM ROOM 1E19
SUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E09
JORGE MORALES • OLIVIA GARDEN
MONAÉ EVERETT • MONAÉ ARTISTRY
Join Jorge Morales of Olivia Garden for a look at a stunning collection
Many want to join the exciting world of hair styling for special occasions,
of hair styles and the professional tools used to create them. Olivia
photo shoots, and celebrities and there are opportunities abound! As
Garden’s new Timeless Beauty Educational Series focuses on cutting,
a hairstylist, you have one of the most important jobs on the set of a
styling & finishing techniques that can be applied to all hair types.
photo shoot. Every image and hairstyle tells a story. In this class learn
While creating gorgeous hairstyles, Jorge will explain technologies,
the differences between hair styling for the salon, special occasions,
features and different styling tools.
photo shoots for magazines and more. Monae will teach you insider
tips to make sure your work in telling the right story and to ensure you
get the gig!
The WAHL Gentleman
SUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E20
JUAN RAMOS • WAHL Just Cut It!
Join Juan for an exciting presentation on creating The WAHL Gentle- SUNDAY MARCH 8 12:15PM – 1:30PM ROOM 1E20
man. The WAHL Gentleman is an updated and refreshed look at the URSULA STEPHEN • UNILEVER
basic haircuts currently being seen in shops and salons today. Utilizing
Find out why they call celebrity hairstylist, Ursula Stephen, #UrsieOn-
the reintroduced 5 Star Cordless Senior, this class will challenge you to
Hair™️! Ursula will teach you her cutting edge cuts along with tips, tricks
take a new look at the taper and combover, along with longer cuts and
and techniques to take your craft and career to the next level. You’ll
men’s cropped cuts.
learn the how-to secrets of what makes Ursula one of the most coveted
and requested hairstylists in the industry. You won’t want to miss this!
Welcome to the World of
Step Bone Cut Dry Cutting
SUNDAY MARCH 8 10:30AM – 11:45AM ROOM 1E21 SUNDAY MARCH 8 12:15PM – 3:15PM ROOM 1E21
SAYURI USHIO • STEP BONE CUT RYAN TEAL • TEAL
During this class, Sayuri will explain the history of the Step Bone Cut. Dry haircutting is no longer just a recommend skill, but a necessary
She will also explain how the technique brings out a client’s natural technique to stay relevant and acquire and keep clients coming back
beauty and how it is environmentally sustainable. Sayuri will demon- to your chair. Dry cutting allows for beautiful shapes and extreme
strate how different the Step Bone Cut is compared to traditional hair texture and is also fun and fast. Join Ryan as he demonstrates his
cutting techniques. You will learn so much during this class, which has coveted cutting techniques in this class!
already acquired popularity among beauty professionals in Asia!
38 FOLLOW US 39You can also read
