Marketing Workshop - EBANX Summit 2018
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Marketing Workshop
The learnings from The Shoppers
The greatest Brazilian Shopping Community Blog YouTube channel Social Media Community Also in Spanish EBANX own digital influencer
Brazilians are the most
saving money orientated
Latin Americans.
Brazilians favorite hobby is to surf the internet.
Brazilians are the most
✓ saving money orientated
Latin Americans.
72% of Brazilians are looking for ways to save money,
while 69% of Latin Americans do the same
✓ Brazilians favorite hobby
is to surf the internet.
27% of Brazilians affirm that surf the internet is their favorite hobby.
WHAT DOES IT ALL MEAN?
Brazilians = price orientated &
internet lovers
What is EBANX on my billing descriptor? How does the refund process work? Is it really safe to shop on an online Chinese retailer?
We could add value to our merchants
Monthly reaching 2M people in Brazil
TAMANHO DAS ROUPAS DA CHINA
Guia para tirar medidas
Nunca mais erre o tamanho das roupas que você
compra em sites chineses. Aprenda a tirar suas medidas
e a comparar os formatos. :)
VOCÊ VAI
PRECISAR DE:
Dica: antes de finalizar a
sua compra, lembre de
olhar com cuidado os
detalhes dos produtos e
avaliação de outros
compradores!
UMA FITA UMA AMIGA PARA CADERNINHO
MÉTRICA TE AJUDAR PARA ANOTAR
ATENÇÃO COM AS UNIDADES DE MEDIDA!
Algumas vezes os tamanhos estarão em polegadas (inches),
tipo: 36.2’’ou 32’’. Nesses casos vale usar um conversor de
medidas para transformar em centímetros. Lembrando que 1
polegada = 0,39cm.
AS TABELAS DE TAMANHO PODEM ESTAR
EM INGLÊS, COMO ESSA:
Size = tamanho, em que SIZE CHEST SLEEVE WAIST
S é pequeno e XXXL é o
maior formato. Mas
lembre que os tamanhos S
das roupas não são
equivalentes ao que M Chest, sleeve e waist =
estamos acostumado partes do corpo, mas você
L
já vai ver como tirar a
XL medida de cada um delas.
XXL
XXXL
AGORA SIM, O PASSO A PASSO
PARA TIRAR AS MEDIDAS:
Shoulder/Ombro
Meça a distância entre os
ossinhos externos dos
ombros.
Bust/Busto
Passe a fita métrica em
torno do tórax e faça com
que as pontas se
encontrem entre os seios.
Hips/Quadris
Meça toda a circunferência
do quadril, bem na altura em
que ele é mais largo.
Thigh/Coxa
Meça toda a circunferência Dica: para medir o
comprimento do
na parte mais volumosa. braço, faça isso com
ele dobrado, porque a
manga sobre nessa
posição.
Waist/Cintura Lenght/Comprimento
Meça toda a circunferência Para tirar essa medida você vai
do abdômen na altura do precisar de um casaco que te caia
umbigo. bem. Aí, meça desde a dobra entre o
pescoço e vá até o final dele.
Tenha a anotação
das medidas
fb.com/theshoppersbr
sempre a mão, aí
quando pintar uma @theshoppersbr
oferta, você já sabe @theshoppers
exatamente qual
tamanho pedir. theshoppers.com
Boas compras!Welcome to a C2C land
I’ve made a purchased and I was told that on the billing descriptor…
"I’ve made a purchased
and I was told that on
the billing descriptor…"
30 trendy cheap pieces of clothes"I’ve bought a watch on
2/7 and still didn’t arrive”
"I’ve bought a device on
2/24 and still didn’t arrive”
60 products under R$10
"I’ve heard that not all
products are delivered”10 vacuum robots.
“gorgeous”
“All beautiful, but
they don’t fit my
religious style”
10 dresses for graduation’s party
“gorgeous”I’ve changed my iPhone for a
Chinese smartphone#1 LEARNING Brazilians trust other consumers and digital influencers Do you have any marketing strategy with influencers?
sanitary agency regarding how to paying with
tips to shop on AliExpress
to international purchases installments
46% of The Shoppers audience on tutorial posts5K organic
visits for
“confiável”
each month
confiável = reliableconfiável = reliable Merchant Merchant 1 Merchant Merchant 1 Merchant 1 Merchant 1 Merchant 2 Merchant 1 Merchant 3 Merchant 1
confiável = reliable
Less than 3% of the
Brazilians speak
English
Spanish is not the
solution. Only 5% speak
a second language
Catho Study#2 LEARNING Brazilians search for reviews about your brand in their language Can consumers find about your brand in Portuguese? From a reliable source?
First month: 2K users 100 blogposts by community 50K visits
products for my consumption
office supplies
sophisticated women dreams#3 LEARNING Brazilians like to share their opinions among their friends and social networks Do you have any community strategy?
The hype of foreign products
80% of Latin Americans don’t trust their government IDB Brazilians consider that foreign products are better Common sense
Chinese products perception
5 years ago today
13% 42% good cost-benefit
purchase
9% 18% good quality products
0% 10% better than Brazilians
17% 3% fake or replica products
EBANX Survey#4 LEARNING Brazilians value international items Do you highlight the international factor of your products?
The C2M KPI overall reach
website visit
Daily average C2M
15K C2M TPVTop Chinese branded products
C2M 2018
Lenovo Moto Z
7,7K C2M
The Shoppers #6
Xiaomi Router
Xiaomi Redmi 4A
9,6K C2M 4,3K C2M
The Shoppers #26
The Shoppers #1Top products C2M by category
Decor
5%
China Tech
25%
bathroom décor
Clothes
70%
dresses for the mom’s bride
smart TVFashion Fever 9K C2M 8,4K C2M 8,4K C2M 8,1K C2M The Shoppers #2 The Shoppers #3 The Shoppers #4 The Shoppers #5
Yeah, you’re right…
Britney Spears
Britney Spears
Toxic
Oops I did it again#5 LEARNING Brazilians love to shop international fashion and electronic items Do you offer these kind of products? Can you relate your brand to fashion and technology?
The way we shop
since March 2018 38K pageviews 56K C2M 147% CTR
Product placement promotions products price entertainment curiosities tutorial
Share of product placement
popularity
Price
26%
Review
smartphones 45%
under $300
Enterteinment
29%
Umidigi brand review
30 tips for
cooking betterDecision making considerations
for Brazilian shoppers
44% Compare products, prices and features
31% Discover brands and e-commerce
26% Look for opinions and reviews from other buyers
23% Search for ideas of products to buy
19% Check availability of the product
13% Watch videos about the products
Consumer Barometer#6 LEARNING Brazilians appreciate the whole shopping experience Do you contextualize your sales?
The learnings. Brazilians: #1 trust other consumers and digital influencers #2 search for reviews in Portuguese #3 like to share their opinions on social media #4 value international items #5 love fashion and electronics #6 appreciate the whole shopping experience
MYLENA GAMA Marketing Coordinator Meet me at the Marketing Booth
Thank You!
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