The Tuscan Yachting District and NAVIGO - THE ROLE OF DISTRICT FOR BUSINESS AND COMPETITIVENESS

The Tuscan Yachting
District and NAVIGO
     THE ROLE OF DISTRICT FOR
     BUSINESS AND
     COMPETITIVENESS
                           Francesco Lemmi
                           R&D & Strategic Projects Manager

The Tuscan Yachting District
and NAVIGO
 NAVIGO   is a service center coordinating Penta – District
 of Nautical Companies and Marinas of Tuscany Region,
 involved in the local development of the luxury yachting
 industry.

International context

Predicted fleet growth over 24 mt

TOP 10 builder nations (in mt.)

Annual yacht spending budget
(mln €)

Employment generated by a large yacht
in use     Fleet members Total employees

Crew nationality

                    48%          47%

          5%

        NAZ. IT    NAZ. EU   NAZ. Extra EU

Refit & Repair shipyards

Refit characteristics

   A growing number of yachts >
   increase in the refit business

«Tuscanity» in yachting

«Tuscanity» in yachting

The yacht market shows an
undisputed Italian record, with
Tuscany holding a leading role of
excellence with its industrial craft
innovation, service and
welcoming skills.

An impressive growing fleet, an
interesting market for New
building, Refit & Repair / After
market Superyacht industry.

A leading district
   2.900 direct companies
   4.000 companies involved in the entire production
    process
   15.000 employees
   5,6 employees per company
   1,53 billion euros turnover (45% of the total Italian)
   58 ports/marinas and coastal infrastructures
   28,000 estimated yacht berths from La Spezia to
    Grosseto, with an irregular distribution
   70 different activities

«Tuscanity» in yachting

The economic sector related to yachting encompasses a huge variety of
activities, professions and trades involving more than 70 different kinds of
profiles from industry to tourism.

TUSCANY: A 360° PRODUCTION CHAIN

     PRODUCTION                     AFTERMARKET
   Engineering                        Aftermarket services.
   Suppliers working on engines,           Brokers
    wooden elements, fibreglass             Ship chandlers
    components, carpenter,
    plants and accessories.                 Yacht managers
   Suppliers dealing with raw              Classification services
    wooden poles, virgin               Marinas services and
    fibreglass, hardware for            Coastal tourism.
    carpenter, and chemical
    components for the                 End of life and dismantling.
    assembling phase.

5 STRATEGIC LEVERS

Viareggio: features of the yachting
industry
   25% of the yachts produced in the world > 30 meters are made in
    Viareggio; 40% are made in Italy
   10 billion: the international sales in megayacht, 3 in Italy, 2 in Tuscany
           40% Viareggio
           40% Tuscan Companies (about 1,400 companies)
   10 International Super Brands (Azimut, Benetti, Perini Navi, Overmarine
    / Mangusta, Sanlorenzo, Codecasa, Rossinavi, Vismara, Fipa / Maiora,
    VSY)
   + 6% Market trend > 50 meters (focusing on the district production site)

The role of the District for Companies
 •   Coordination of all coastal
     services centers
 •   Gathers over 500 companies
 •   Network and b2b services
 •   Market analyst
 •   UE, national and regional
     project manager (cross-
     border, EU, national research)

The role of the District for Companies
 • Leading/coordinating partner of
   R&D/Innovation Projects
 • Training center for professionals and
   companies (ISYL Foundation, Erasmus
   etc)
 • Yachting events organizer
 • Relation mediator with
     • companies-universities
     • public administration for techincal
       istance

Companies’ advantages

 •   B2B & network (territorial & extra territorial: Tuscany,
     Sardinia, Malta, MED)
 •   Events
 •   Territorial marketing
 •   Strategy and Vision think tank
 •   Aggregation of companies
 •   Win-win opportunities
 •   EU Projects

Projects
R&D, EUROPEAN, REGIONAL, NATIONAL

PROT-ONE
PROgetto TOscano per la Navigazione Eco-compatibile
Financed by MIUR, MISE and Tuscany Region within FAR-FAS
2007-2013 funding

Developing eco-compatible a system of power/propul-
sion for small ferries used for coastal navigation and on
internal waterways, both for public transport and tourism.

The project is thus focusing on the study of technological
solutions for making modular and flexible power systems,
suitable for use on different kinds and sizes of vessels.

The development of the project also makes it possible to
create synergies with other research areas, such as the
study and development of new configurations of vessels
optimised for exploiting hybrid/full electric propulsion,
which also includes studies and new applications for ad-
vanced materials

SymbIoTe
Symbiosis of smart objects across
IoT environments
Financed by EU within Horizon 2020

IoT (Internet of Things) Solutions

Main goals:
Bettering the smart communication between all the devices used
within coastal areas, above all boat and port

In a world of smart networked devices, wearables, sensors and
actuators, transparent and secure access to and usage of the
available resources across various IoT domains is crucial to satisfy the
needs of an increasingly connected society.

The current IoT ecosystem is however fragmented: symbIoTe comes
to remedy this fragmented environment by providing an abstraction
layer for a “unified view” on various platforms and their resources

SAND

Marina +
 Services and solutions for marinas
            • Digitalising documents
                • CRM platform
• IoT instruments for making processes smarter

Bettering the smart communication between
all the devices used within coastal areas,
above all boat and port

REVYTA
 REcupero Vetroresina Yacht Treni CAmper

Dismantling, disposal and recycling of the
fiberglass used in the nautical sector for the
construction of boats, but also in the
automotive sector for campers and transport,
such as railway carriages.

The project proposes an industrial and
sustainable model for the fiberglass recycling
environment, which is still non-existent in
Europe.

Finance & Innovation to Business
12 November 2018 (2° edition)

Training

ISYL – Italian Superyacht Life
 Training school dedicated to selected
 young students (18-29 y), wishing to be:

 • Superyacht Captains
 • Logistic Managers
 • Experts in coastal and yachting tourism

 90 STUDENTS
IN TRAINING
 85%
   OCCUPIED
   AFTER THE
   COURSE

Events
YARE – YACHTING AFTERSALES AND REFIT EXPERIENCE
VERSILIA YACHTING RENDEZ VOUS
THE WORLD SUPERYACHT AWARDS
B&ST – BROKERS AND SHIPYARDS TRADING

YARE – YACHTING AFTERSALES AND REFIT
EXPERIENCE | 20-23 MARCH 2019 (9° edition)
B2B business event for Captains
                   110 INTERNATIONAL CAPTAINS
   Captains        25 REPRESENTED NATIONALITIES
                   40-60 METERS AVERAGE YACHT LENGTH REPRESENTED FROM CAPTAINS
                   100 INTERNATIONAL COMPANIES
 Companies         67 SHIPYARDS REPRESENTED BY CAPTAINS
                   26 REPRESENTED SECTORS

                                                           www.yarenetworking.com

VERSILIA YACHTING RENDEZ-VOUS|
9-12 MAY 2019 (3° edition)

  200 COMPANIES INVOLVED
  80 YACHTS
  22.000 VISITORS (9% EU – 3% EXTRA EU)
  3 INVOLVED TERRITORIES

                                           www.versiliayachtingrendezvous.it

B&ST – Broker and Shipyard Trading
10 MAY 2019 (2° edition)

  70 BROKERS
  15 SHIPYARDS AND COMPANIES