KISAN CALL CENTRE 18001801551 - WELCOME Sudhakar Reddy Raju - aphrdi
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WELCOME
KISAN CALL CENTRE
18001801551
Sudhakar Reddy Raju
Co-ordinator
Electronic Wing
Professor Jayashankar Telangana State
Agricultural University
Hyderabad
Telangana-500030
FARMERS CALL CENTRE Government of Andhra Pradesh established call centre in 1988 first of its kind in India. We are the pioneer of Indian Kisan Call Centres in India 1800 425 1110 TELANGANA 1800 425 0430 ANDRA PRADESH
The Department of Agriculture & Cooperation (DAC),Ministry of Agriculture, Govt. of India Launched TOLL FREE KISAN CALL CENTRES on January 21,2004 across the country to deliver extension services to the farming community. The farmers can call to Kisan Call Centre and enquire about the various queries/problems related to the Crops, seeds, fertilizers, Agriculture Commodity Prices, Pesticides, Horticulture, Veterinary, etc free of charge.
CALL TOLL FREE NUMBER 18001801551 (From any Landline or Mobile) OR 1551 (From BSNL Landline) Indian Kisan Sanchar Limited (IKSL) is appointed by DAC to provide services to KCC. It examine various technological options, modalities, issues, procedures, cost estimates, implementation and operation of “Kisan Call Center, to deliver Agriculture related information to the farmers in India
Infrastructure:
The Kisan Call Center infrastructure is placed at three locations
namely: 3 levels
1. A professionally managed Call Center (Level-I) :
The farmers’ call lands on a switch in BSNL and the same is
transferred to one of the 10 hunting lines (on first come first
serve basis) at the Call Center premises. Here there will be
Agriculture/Horticulture/Veterinary Graduates picking up
these calls and capturing data.
2. A Response Center in each organization, where services of Subject Matter Specialists are made available (Level-II) 3. The Nodal Cell (Level-III) :The Level-III is managed by a Senior Officer from the Nodal Institution. – MANAGE
Main Features of KCC
Accessible by toll free number 1800-180-1551 in 22 Indian languages.
14 Call Center Locations.
550 Call Centre seats.
3 shifts
(6:00 AM to 2:00 PM, 10:00 AM to 6:00 PM and 2:00 PM to 10:00
PM).
Call Data accessible through web.
Call Recordings
SMS to the farmers
Video Conferencing
Voice Mail Recording and Reply
Internet (MPL S base and Backup stand by as WIFI)Hyderabad-KCC-LEVEL-I
Total Number of Agents working 24
Schedule 9+1+9
WEEKLY OFF/LEAVES 5
3 Shits TIMINGS
1 6.00 am to 2.00 pm
2 10.00 am to 6.00 pm
3 2.00 pm to 10.00 pm
SHIFT 1 ( 6 am TO 2 Pm ) SHIFT 2 ( 10 am TO 6 Pm ) SHIFT 3 ( 2 pm TO 10 pm ) Total Shifts
9 1 9 19Farmer Dials Help Line No: 1800-180-1551
Generation of FARMER ID
Farmers question english Answer By Kisan Agents Automatic Conversion to telugu and SMS to mobile
Provision for Verification of call details by nodal agency
Documentation & Reporting All the proceedings of the Kisan Call Center will be documented by each of the Nodal Institution and shared with other Kisan Call Centers for preparing a database on crop. Prepare Frequently Asked Questions (FAQs) and report to the Department of Agriculture & Cooperation (DAC), Ministry of Agriculture (MOA), Govt. of India and Ag. Universities through e-mail on fortnightly basis.
LEVEL- I
Monitoring & Review The Nodal Institution MANAGE and IKSL will be Monitoring the activities of the Kisan Call Center at various levels on farmers 'queries availability of Level-II, call dropouts . Subsequently, conduct, meetings, every month- for refreshing of Knowledge of FTAs. The Department of Agriculture & Cooperation (DAC), Ministry of Agriculture (MOA), Govt. of India will review the functioning of all the Kisan Call Centers with the Heads of Nodal Institutions every quarter. ➢ Technical support will be provided by Agricultural Universities
Sri Narendra Bhushan, IAS, JS, DAC&FW and Smt. Usha Rani, IAS, DG-MANAGE
List of Resource Persons Level -II
Sno Name & Designation Mobile Number
1. Dr. R. Sudhakar Reddy, 8008888962
Coordinator, Electronic Wing,ATIC, PJTSAU
2. Dr. P. Muthuraman, 9441882490
Head, TTT, DRR, Rajendranagar, Hyd
3. Sri. Masood Khan 8096697885
Deputy Director, comm. of Agril., Hyd
4. Dr. V. Jagannatha Chary, Asst Dir (AH), 9701760164
AH Dept, Hyd
5. Dr. P. Samma Reddy, Asst. Director(Hort.) 8374449015
Dept. of Hortl, Nampally, Hyd
6. Smt. Soundaryavathi, 9505517013
Asst Director (mktg), Dir. Of Mktg, Hyd
7. Mr. K. Ramana, Asst. Producer, 9849131853
Doordarshan, Hyd
8. Dr. M. Kishan Kumar 9848066708
Professor & Head, SVVeterinary University, KarimnagarNODAL OFFICES (LEVEL-III)
S.No Nodal Agency
1. Smt. Usha Rani The Director General Andhra Pradesh
National Institute of Agricultural &
Extension Management, (MANAGE), Telangana
Rajendranagar, Hyderabad -30
2 Dr V.P. Sharma Director (IT) Nodal officer
National Institute of Agricultural
Extension Management, (MANAGE)
Rajendranagar,Hyderabad-30KCC-HYDERABAD-2014 Year 2014 Landed calls Answered calls Jan-14 67236 45857 Feb-14 50329 36413 Mar-14 31584 26948 Apr-14 21788 19210 May-14 25248 22003 Jun-14 41880 35795 Jul-14 55588 45890 Aug-14 49051 43751 Sep-14 55458 44086 Oct-14 97574 55493 Nov-14 101475 50144 Dec-14 60891 45003 Total 658102 470593
KCC-HYDERABAD-2015 YEAR-2015 Landed Calls Answered Calls January-15 64631 40361 February-15 53201 35487 March-15 42725 31302 April-15 31494 26644 May-15 27546 24481 Jun-15 38935 31888 Jul-15 44825 36262 Aug-15 51498 31399 Sep-15 59431 34526 Oct-15 58625 32884 Nov-15 57316 33966 Dec -15 41362 26458 TOTAL 571589 385658
KCC-HYDERABAD-2016 Year 2016 Landed Calls Answered Calls Jan-16 38186 28609 Feb-16 28887 24700 Mar-16 22062 19953 Apr-16 16298 15388 May-16 19188 18133 Jun-16 39331 31477 Jul-16 36778 31272 Aug-16 50178 39448 Sep-16 58216 37681 Oct-16 64611 40831 Nov-16 46766 33522 Dec-16 42789 34305 TOTAL 463290 355319
KCC – HYDERABAD -2017
Year 2017 Landed Calls Answered Calls
Jan-17 36270 31864
Feb-17 28586 24486
Mar-17 24258 22963
Apr-17 16423 15662
May-17 18253 16387
Jun-17 13056 12559
Jul-17
Aug-17
Sep-17
Oct-17
Nov-17
Dec-17
TOTAL-2017 136846 123921YEAR WISE CALL DATA- KCC
700000
600000
500000
Number of calls
400000 Landed Calls
300000
Answered Calls
200000
100000
0
2012 2013 2014 2015 2016 2017
YearDistrict wise calls – Telangana - 2016
TOTAL CALLS
S.No STATE NAME DISTRICT NAME ATTENDED
1 TELANGANA ADILABAD 18949
2 TELANGANA HYDERABAD 1793 - Low
3 TELANGANA KARIMNAGAR 25336
4 TELANGANA KHAMMAM 20412
5 TELANGANA MAHABOOBNAGAR 21944
6 TELANGANA MEDAK 12723
7 TELANGANA NALGONDA 18384
8 TELANGANA NIZAMABAD 11537
9 TELANGANA RANGAREDDY 8149
10 TELANGANA WARANGAL 33845 - High40000
2016 Telangana District wise
35000
30000
25000
20000
15000
10000
5000
0District wise calls – Andhra Pradesh - 2016
TOTAL CALLS
S.No STATE NAME DISTRICT NAME ATTENDED
1 ANDHRA PRADESH ANANTPUR 21916
2 ANDHRA PRADESH CHITTOOR 11224
3 ANDHRA PRADESH EAST GODAVARI 6127
4 ANDHRA PRADESH GUNTUR 17038
5 ANDHRA PRADESH KRISHNA 12216
6 ANDHRA PRADESH KURNOOL 26521 -High
7 ANDHRA PRADESH NELLORE 12531
8 ANDHRA PRADESH PRAKASAM 13896
9 ANDHRA PRADESH SRIKAKULAM 2769 -Low
10 ANDHRA PRADESH VISAKHAPATNAM 3192
11 ANDHRA PRADESH VIZIANAGARM 2586
12 ANDHRA PRADESH WEST GODAVARI 7389
13 ANDHRA PRADESH Y S R(CUDDAPAH) 91322016 Andhra Pradesh District wise 30000 25000 20000 15000 10000 5000 0
Category Type Frequently Asked Questions (FAQs) at KCC-HYDERABAD 7000 6000 5000 4000 3000 2000 1000 0
UNIVERISTIES OF SUPPORT KCC ➢Monthly training programmes ➢Technical information loaded in the systems – Vyavsaaya Panchangam – diagnostic bulletins, Line department Information, videos ➢FAQ’S’ book for verification
Feed Back to University from KCC The feed back from KCC is taken and being used a) Research projects formation b) Preparation T.V modules and send to Electronic media c) Press note will be released d) All India Radio to broadcasting in University Varthalu e) Whatsapp messages to farmer groups f) Green Sim Voice Messages through IFFCO
Training Programes
TRAINING PROGRAMME
FIELD EXPOSURE-- KCC-HYD-FTAs
Foreign Visitors to KCC
Foreign Visitors to KCC
MOSIN SANGAREDDY DISTRICT
AMRU NAIK CUDDAPAH DISTRICT
CUDDAPAH KHAMMAM
Sample Survey on KCC ➢ Male callers – 78% ➢ Majority callers or middle age group (30 to 40) – 70% ➢ Majority callers or high secondary education – 62% followed by middle school, and very less graduates ➢ Sharing of information 1 to 5 farmers – 50% only ➢ Credibility and adoption – 62%
Constraints ➢ No permanent Farmer Tele Advisors ➢ Frequent change of Tele Advisors ➢ Low salaries of Tele Advisors ➢ Frequent change in services providing agencies ➢ Less support from ANGRAU and Andhra Pradesh Department of Agriculture after Bifurcation of State ➢ No effort to popularize about the centre in low call districts
THANK YOU
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