Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions

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Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
Maximizer CRM 2015 Overview
A comprehensive look at Maximizer
Software’s latest CRM solutions
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
“The software just makes it easy in a fast
 moving environment for everyone in the
 organisation to know what is going on and
 who is doing it”
 Graham Inskip, Managing Director, Graham Lloyd Ltd

About Maximizer                                ISO9001 data centres, so whether it is
                                                                                             Key Improvements:
                                               from your desk, online or on the move,
Good customer relationships are at             via mobile devices like smartphones
the heart of business success. As a            and tablets (e.g. iPad®), vital customer
pioneer in the Customer Relationship           data and business intelligence is always   „„ Simplified interface for easy use
Management (CRM) industry for 25               accessible. This lets Management, Sales,      and navigation
years, Maximizer has been helping              Marketing and Customer Service staff       „„ Account and contact
businesses increase sales, generate high       have rapid, reliable insight and make         management
quality leads and raise productivity and       quick, informed decisions in real time,
                                                                                          „„ Improved key field and
revenues whilst delighting customers.          helping reduce costs, increase sales and
                                                                                             personalised data view
                                               improve customer retention.
                                                                                          „„ Data legislation and anti-spam
However, to be successful in today’s
                                               Quick to deploy, learn and use,               administrator
difficult climate, organisations need to
be agile, flexible and having the ability to   Maximizer CRM 2015 delivers a              „„ Data Auditing and data security
adapt quickly to changing requirements         complete and robust solution,                 management
in a cost-effective, productive and            centralising data whilst streamlining      „„ Enhance opportunities tab
secure way.                                    business processes. Harnessing this        „„ Sales forecasting and automation
                                               power allows you to rapidly optimise
                                                                                          „„ Sales strategy planning
The latest generation of Maximizer CRM         your level of productivity, performance
                                               and profitability.                         „„ Priority hotlist task planner
software has the ability to deliver these
benefits right across your organisation.                                                  „„ Task management and
                                                                                             automation
Maximizer CRM software has been                                                           „„ Task alarm and calendar
the SAVVY (Simple, Accessible, Value                                                         management
for money, Visionary, Your choice of                                                      „„ Marketing automation
deployment) CRM choice for more                                                           „„ New Email marketing text editor
than 120,000 customers of every
                                                                                          „„ New Email marketing HTML
organisational size and in every industry
                                                                                             coding editor
across the world. With over 1,000,000
licences sold, the value from Maximizers’                                                 „„ HubSpot integration
simple, accessible and affordable                                                         „„ Social media profiling
systems is tested and proven.                                                             „„ Customer service management
                                                                                          „„ VOIP and IM for outgoing calls
Available in Your Cloud, internally on                                                    „„ Enhance Excel reporting tool and
your cloud server, hosted by a third                                                         templates
party data centre or hosted by one of
Maximizer’s global certified solution                                                     „„ Dashboard business intelligence
providers, alternatively in Our Cloud,                                                    „„ Microsoft Office and Outlook
via our Maximizer CRMLive solution,                                                          integration
accessible on your mobile, provides                                                       „„ Workflow automation
the flexibility to access your critical                                                   „„ Accounting integration and
corporate and customer information                                                           eBusiness.
when and where you need it via secure
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
Access your CRM system via
                                                      almost any mobile device and
                                                    benefit from comprehensive CRM
                                                           functionality on the move.

Anytime, anywhere,                            Maximizer CRMLive                            your own private cloud, significantly
                                                                                           streamlining costs.
anyhow                                        Maximizer CRMLive provides the latest
                                              version of Maximizer CRM software,
                                              hosted within the UK, so our cloud           Maximizer on-premise web access
Access Maximizer CRM at your desk -           customers can rest assured that their        Maximizer CRM 2015 can also be
online or on the move                         information is stored in a data centre       deployed on-premise, via your own
This choice and flexibility of access         with world-class reliability and security.   internal web access server, ensuring all
options delivers the critical customer        Maximizer underdoes comprehensive            staff, whether in the office, working from
insight you need, when you need it, how       ISO9001 penetration testing with each        home, or on the road can access on the
you need it and where you need it - at        major release to ensure our solutions        most innovative and fully functioned
your desk, at home or in the field.           meet stringent security standards. This      CRM systems available, with the data
                                              means you get access to your valuable        accessible on your own in-house
Maximizer’s deployment options                Maximizer CRM tools and functions            servers.
provide you with the range of choice          through the internet, anywhere,
you need in order to be treated as a          anytime, anyhow, securely.                   Maximizer hosted by your selected third
unique business with unique needs.                                                         party data centre
Whether you require an on-premise             In addition, we can offer you the            If you already employ a third party data
web access CRM solution that has been         ability to have your CRM hosted on a         centre to securely host other cloud
the software of choice for savvy small to     dedicated server, rather than sharing        services and applications, maximize
medium-sized businesses and divisions         with other companies, giving you peace       your investment by installing your
of large enterprises for over 20 years,       of mind that your data is secure and         Maximizer web-access solution on your
or a feature rich and highly flexible         allowing you to take advantage of            existing third party infrastructure.
cloud-based solution, Maximizer has the       combining other business software on
choice required to tailor a solution to fit   your own private cloud, significantly        Collaboration:
your needs perfectly.                         streamlining costs.                          Allow teams to work together effectively
                                                                                           by sharing information and documents
Whether you choose to host Maximizer          Maximizer partner hosted via the             through a Microsoft SharePoint® portal.
CRM 2015 in Your Cloud, internally on         power of the cloud
your cloud server, or employ a third                                                       Adapting to the way you work, this
                                              We can host your Maximizer CRM
party data centre, or hosted by one of                                                     access versatility means organisations
                                              system via our extensive global network
Maximizer’s global certified solution                                                      can deliver the quick, relevant and
                                              of Certified Solution Providers, so you
provider, or choose Our Cloud and                                                          personal response demanded by
                                              can have the option of your data being
select to use our Maximizer CRMLive                                                        customers and rapidly adapt to
                                              hosted in a location local to you – not in
solution, with Maximizer CRM you                                                           requirements in a productive and cost
                                              another country.
have the flexibility to choose the best                                                    effective way.
solution for your business and your
                                              In addition, we can offer you the
requirements reassured that your
customer data can be accessed by
                                              ability to have your CRM hosted on a         Business intelligence
                                              dedicated server, rather than sharing
smartphone, laptop, tablet and desktop.
                                              with other companies, giving you peace
Your options are:                                                                          Interpret crucial metrics, turning data
                                              of mind that your data is secure and
                                              allowing you to take advantage of            into information, into knowledge.
                                              combining other business software on         Make better decisions, faster with real
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
“It is difficult to imagine how we would function
 without this invaluable tool to our business.”
 Peter Hunt, Director, Multipix Imaging

time key performance metrics and                basic, key and user defined fields, by         issues for the self-service portal
reports delivering better understanding         simply selecting the data fields to be      „„ Access real-time sales and marketing
and insight into your customers and             included in the report, populating             information to support cross-sell and
your business.                                  Excel tabs review.                             up-sell initiatives
                                                                                            „„ Use the new alarm panel to ensure
„„ Simple dashboard wizards in                                                                 all case actions are completed in a
   Maximizer CRM 2015 allows you to          Customer service & support                        timely fashion
   get a big-picture perspective, or a
                                                                                            „„ Link to a central Knowledge Base to
   very detailed view, by easily creating    Resolve issues faster to maximize your            resolve issues faster
   and personalising dashboards to           customer satisfaction.
   display the metrics most relevant to                                                     „„ Escalate customer service issues to
                                             Shape your customers’ experience by
   you, your staff and any other relevant                                                      the appropriate specialist and resolve
                                             providing your service and support
   personnel given permission                                                                  cases more rapidly
                                             teams with the information and tools to
„„ Share key metrics, save time              interact and resolve issues quickly and        „„ Control service resources through
   and improve visibility across the         efficiently. Satisfy customers by delivering      effective tracking of billable hours
   organisation with the ability to email    exactly what they need, when they                 and rates according to service level
   dashboards                                need it, helping them to become self-             agreements
„„ Over 175 standard Customer reports        sufficient. Leverage new-found customer        „„ Deliver personalised communications
   installed with Maximizer, plus save       confidence to cross-sell, up-sell and             to customers throughout the sales
   money and time by utilising built-in      promote repeat business.                          cycle
   SQL Server Reporting Services (SSRS).                                                    „„ Respond faster and improve call
„„ Use the new Excel Reports tool, to        „„ Automate processes, such as case               productivity with computer telephony
   access a library of built-in report          assignment and notification, to keep           integration (CTI and new VOIP and IM
   templates, or create your own                you ahead of customer expectations             for outgoing calls).
   reports that will update in real-time,    „„ Add group titles, hide blank fields and
   allowing for instant data manipulation       modify key fields dialogues to help
   via pivot tables and graphs, providing       organise the information important
                                                                                            Marketing
   enhanced pipeline intelligence               to the customer services team, at a
„„ Access the power and simplicity of           glance                                      Create, attract, retain and delight
   using pivot tables to generate graphs     „„ Track customer service issues and           customers, profitably.
   for easy management information              assign appropriate resources                Maximizer’s built-in marketing tools
„„ Benefit from real-time data from          „„ Access Case Resolution statistics with      mean you can simply and effectively
   Maximizer in Excel, ideal for                new Excel reporting                         plan, budget, execute, analyse and
   Marketing Opportunity or Campaign                                                        optimise all aspects of marketing,
                                             „„ Communicate with customers
   analysis and customer service                                                            ensuring you spend your marketing
                                                according to their preferences with
   auditing                                                                                 budget wisely and directing resources to
                                                the new anti-spam tool
„„ Access the data source tabs for Sales                                                    initiatives that generate proven returns.
                                             „„ Manage the delivery of resources
   forecasting, pipeline analysis, revenue      more effectively to drive productivity.
   management, stock availability and                                                       Plus, apply the Maximizer CRM:
                                             „„ Enable customer self-service via            HubSpot Connector1 and amplify your
   delivery or dispatch status of an
                                                secure Web portals                          online marketing efforts with improved
   order
                                             „„ Use the new Auditing tool to track          lead intelligence, bridging the gap
„„ Create your own reports based on
                                                system usage and identify security          between marketing and the sales
                                                                                            1.   Maximizer CRM: HubSpot Connector is an add-on
                                                                                                 product at extra cost
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
Integrate with leading online
                                                                     marketing software Hubspot1

pipeline for a shorter sales cycle and      „„ Use the new responsive email                  Pinterest®, Youtube® and Xing®.
greater conversion.                            templates, including merging fields
                                               from landing pages. Ensuring emails           All leads generated will seamlessly
„„ Meet new data protection legislation        will present correctly, with accurate         flow into your Maximizer CRM,
   by managing your contacts email             personalisation, no matter the                putting HubSpot’s lead intelligence
   preferences with various unsubscribe        device used to view them, including;          and prospect profile information into
   options including; marketing and            mobile phones, tablets, laptops and           the hands of the Sales team, thus
   promotional emails, customer service        desktops                                      improving the quality of marketing leads
   notifications, newsletters and help      „„ Measure clicks, responses, leads,             generated, shortening the sales cycle for
   and tips emails                             deals, return on investment (ROI) and         improved sales conversion and closing
„„ View a contacts preferences within          revenue                                       the loop between marketing effort and
   the address book, with specific views    „„ Send targeted, personalised email             sales revenue.
   detailing if consent to send email          campaigns using secure templates,
   communications is present, expired          from multiple email addresses                 „„ Lead Integration: new leads and
   or withdrawn, therefore allowing the                                                         enquiries captured in HubSpot flow
                                            „„ Real time data for quick and
   seamless tracking an individual’s opt-                                                       seamlessly to your account managers
                                               informed decisions
   on and opt-out requests                                                                      in Maximizer
                                            „„ Import leads directly from your
„„ Manage unsubscribe requests, with                                                         „„ Prospect Intelligence: put HubSpot’s
                                               website
   the automatic unsubscribe signature                                                          rich marketing intelligence into
                                            „„ Seamless integration of the                      Maximizer, to learn more about every
   that will appear at the bottom of each
                                               marketing and sales functions in                 prospect and customer
   email template allowing recipients
                                               Maximizer delivers higher conversion
   to automatically unsubscribe from                                                         „„ Bi-directional Sync: new records that
                                               rates and greater customer
   the various email types, modifying                                                           originate in one system (Maximizer or
                                               satisfaction
   their email preference’s within their                                                        HubSpot) can be instantly passed to
   contact record                           „„ Simple to use, easy to customise                 the other system
                                               and access - anywhere, anytime and
„„ Ensure emails are never sent to                                                           „„ Closed Loop Reporting: see the
                                               anyhow, to work the way you do.
   individuals who have opted-out                                                               connection between your marketing
   by selecting the email type within                                                           efforts and won opportunities in
   the email editor and Maximizer will      Track and engage online traffic with                Maximizer to enhance decision
   ensure the email is only sent to         seamless HubSpot integration1                       making
   individuals with consent                 The Maximizer CRM: HubSpot                       „„ Custom Lead Scoring: control which
„„ Create dynamic email templates in        Connector is a powerful tool that                   leads are sent to Maximizer and
   the new text editor, copying content     bridges the gap between Maximizer                   when, based on any HubSpot activity
   from Microsoft Word and Outlook          CRM and sales pipeline management                   or criteria, using custom lead scoring
   while maintaining formats such as        and HubSpot, the all-in-one inbound              „„ Customise Contact Profiles:
   bullet points, text font and size,       marketing software. With HubSpot,                   Maximizer basic or customised fields
   including the insertion of tables        you can amplify your online marketing               can be mapped to HubSpot to keep
„„ Import HTML code or completed            efforts, including measuring the                    contact profiles current and ensure
   HTML templates directly in the           effectiveness of your website, develop              effective segmentation
   emails campaign dialogues, including     responsive landing pages, create
                                                                                             „„ Sales Team Notifications: send
   images, which can be embedded into       informative blogs and schedule your
                                                                                                customer notification emails to sales
   the code to ensure images display        social media activities across Twitter®,
                                                                                                representatives when leads take key
   every time                               LinkedIn®, Facebook®, Google+®,
                                                                                                actions on your website for specific
                                                                                             1.   Maximizer CRM: HubSpot Connector is an add-on
                                                                                                  product at extra cost
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
“Maximizer does not have the limitations I know
 other software packages have. The program is
 also very flexible because you can add and change
 parts... We cannot live without this anymore”
 Gerwin Eersen, Managing Director, Gflex

   follow-up                                 data manipulation via pivot tables            implementing proven, repeatable
„„ Track Lead Sources: see which             and graphs, providing enhanced                best practice sales processes for
   sources are producing customers,          campaign intelligence.                        step-by-step success
   down to the keywords they search                                                     „„ Document and review the entire
   and individual pages they came from                                                     history of customer activity, account
„„ Lead Nurturing: use online behaviour
                                           Sales                                           status and financial history to help
   tracking to get the ideal email                                                         deliver greater value over time
   message or sales offer to the right     Attract. Engage. Succeed …anywhere,          „„ Follow-up all leads in a timely fashion
   prospect at the right time.             anytime                                         using the improved Hotlist feature, in
                                           Maximize the new Opportunities                  which you can specific a start, end or
Improve marketing productivity and         Module, to gain sales insight quickly           create a rolling date range to manage
identify what works                        and simply with a complete history of           each stage of your sales process,
                                           customers, prospects and leads from             throughout the sales cycle. Allowing
Automatically calculate campaign ROI –
                                           just one place, which will allow you to         you to complete actions, and carry
instantly see conversion rates, evaluate
                                           edit and work with your prospects in            forward unfinished appointments
the cost of customer acquisition and
                                           the same way as you can work with your          and tasks
interpret response rates to focus on
what’s working.                            existing customers in the Address Book.      „„ Capitalise on opportunities with
                                           Create or view an opportunity while             timely automated messages and
                                           adding your own basic and user-defined          activities using the new alarm panel.
„„ Set-up automated processes for lead
                                           fields, to measure Competitor and               Replacing the pop-up dialogue, a
   management, such as automatically
                                           Partner activity. Plus, to aid prospect         new notification panel will appear
   responding to web enquiries with
                                           recruitment for maximum conversion              detailing meetings or actions to be
   a series of emails and alerting the
                                           rate, use the new Strategy tab to identify      taken against a specific opportunity
   appropriate sales representative
                                           success factors, steps and activities           assigned, including the contact’s
   to follow up. Collect data from web
                                           taken and what actions are outstanding.         address book details to prep from
   forms directly into Maximizer CRM,
                                           Harnessing the full strength of lead            the initial sales call and generate a
   including any custom fields
                                           intelligence imported into Maximizer via        higher conversion
„„ View campaign response rates at-a-      the HubSpot connector1.                      „„ Use the improved Hotlist manage
   glance to identify which tactics are
                                                                                           each stage of your sales process,
   most successful                         „„ Use the new Opportunities module             from lead allocation to closed sale,
„„ Comply with privacy, do-not-call and       to view contacts in same format at           reallocating tasks to colleagues when
   anti-spam legislation with out-of-the      the Address Book, to harness lead            required
   box, system enforced safeguards            intelligence and maximize the new
                                                                                        „„ Gain actionable insight and adjust
„„ Keep track of important campaign           Strategy tab to manage the lead
                                                                                           strategy accordingly by checking
   details and deadlines by assigning         through the sales cycle, including
                                                                                           your personalised dashboards for
   step-by-step action plans to team          organising actions required from
                                                                                           a visual health check of sales leads,
   members                                    other departments where applicable
                                                                                           opportunities, sales pipeline funnels,
„„ Capitalise on the new Excel Reports     „„ Create your own opportunity view             sales quotas and account status
   tool, to access a library of report        using improved key fields grouping,
                                                                                        „„ Use the new Excel Reports tool, to
   templates, or create your own              including managing competitor and
                                                                                           access a library of report templates,
   reports in Excel that will update          partner statuses
                                                                                           or create your own reports in Excel
   in real-time, allowing for instant      „„ Increase your win ratio by                   that will update in real-time, allowing
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
Monitor opportunities and sales
                                                             metrics to effectively manage and
                                                                 trigger next steps seamlessly.

   for instant data manipulation via                    accounts based on territory                  Maximizer
   pivot tables and graphs, providing                   rules ensuring that high potential        „„ Enhance the level of customer
   enhanced pipeline intelligence                       opportunities flow to the appropriate        engagement with access to a
„„ Manage products, quotes and                          teams and representatives                    contact’s social profiles and shared
   orders. Link sales opportunities to               „„ Sales quota management: view of              connections within a company
   accurately track the entire sales and                sales targets and individual and team     „„ Determine key contacts within
   purchase cycle                                       performance                                  a company to focus in on those
„„ Keep tabs on your biggest deals by                „„ Use the Maximizer CRM: HubSpot               with the greatest influence in the
   staying alerted to important changes                 Connector to receive greater                 purchasing decision
   in their status                                      prospect intelligence, including online   „„ Improve customer service and build
„„ Enable sales teams to easily work                    behaviour tracking to aid the delivery       customer loyalty with an additional
   together more effectively, manage                    of convertible sales offers.1
                                                                                                     channel of communication.
   accounts and collaborate on
   opportunities
„„ Work seamlessly with Microsoft
                                                     Social networking                            Social profile building
   Outlook, Word and Excel, now with                                                              „„ Build complete customer and
   links to SharePoint Documents.                    Build dynamic social profiles of                prospect profiles by capturing links
   Integrate with accounting packages                customers and prospects by linking              to all relevant social networks in one
   and other internal systems such                   directly to relevant social networks            place
   as Asset tracking or Enterprise                   and contacts’ LinkedIn profiles.             „„ Obtain up-to-date information on
   Resource Planning (ERP) software                                                                  your contacts with direct links to
„„ Drive more sales through channel                  URL led User Defined Fields                     external websites and social media
   partners with Partner Relationship                                                                profiles (e.g. blogs, Twitter, Facebook,
                                                     „„ Prospect and generate new leads              LinkedIn)
   Management lead assignment and
                                                        with the ability to search, view
   forecasting                                                                                    „„ Use new user defined fields to
                                                        and link directly to a contact’s or
„„ Automatically assign leads and                                                                    capture web links to social media
                                                        company’s social profiles from
                                                                                                     profiles.

Compare Maximizer CRM 2015
Mobile access

                                                     Maximizer CRM           Maximizer CRM        Maximizer CRM         Maximizer CRM
                   User features
                                                         2015                     12                   11                  10/10.5

 Mobile access for tablets (iPad®, Android
                                                             a                        a
 Tablets®, Blackberry® and many more)

 Mobile access for smartphones (iPhone®,
                                                             a                        a
 Android®, Blackberry and many more)

1.   Maximizer CRM: HubSpot Connector is an add-on
     product at extra cost
Maximizer CRM 2015 Overview - A comprehensive look at Maximizer Software's latest CRM solutions
“Maximizer’s email functionality is a
 perfect tool for anyone.”
 John Jose, Circulations Director, Sport 360

Mobile access (continued)
                                               Maximizer CRM             Maximizer CRM   Maximizer CRM   Maximizer CRM
               User features
                                                   2015                       12              11            10/10.5

Automatic login option for quicker
                                                         a                    a
access
Quick search                                             a                    a
Additional search options (by cases, by
                                                         a                    a
city, by county/state and by postcode/zip)
Customisable column views (for tablets)                  a                    a
Open and share documents                                 a                    a
Create shortcut on device homescreen                     a                    a
Shortcut to email/call-in list view (for
                                                         a                    a
smartphones)
Multi-user appointments                                  a                    a
Manage key fields                                        a                    a
Send emails                                              a                    a
Manage appointments                                      a                    a
Mobile dashboards                                        a                    a               a

Sales
                                               Maximizer CRM             Maximizer CRM   Maximizer CRM   Maximizer CRM
               User features
                                                   2015                       12              11            10/10.5
Opportunities details tab                                a
Define mandatory fields in opportunities
                                                         a
using logic and rules
Rolling date range in hotlist                            a
Unfinished appointments carry forward
                                                         a
in hotlist
Voice over Internet Protocol (VoIP)                      a
integration                                    Call via Skype directly
Social media web search                                  a
Opportunities following tab in address
                                                         a                    a
book and hotlist modules
Marketing Campaign ROI:
                                                                                  Measure marketing ROI with the
                                                                                ability to associate an opportunity
                                                                                       with a particular campaign.

Sales (continued)

                                                                  Maximizer CRM           Maximizer CRM               Maximizer CRM   Maximizer CRM
                    User features
                                                                      2015                     12                          11            10/10.5
 Better linkage between contacts and
                                                                          a                         a
 associated account manager
 Web lead capture                                                         a                         a
 Set relationships between accounts
                                                                          a                         a
 (related entries)
 Capture campaign sources for leads and
                                                                          a                         a
 opportunities
 Sales quota management2                                                  a                         a                      a
 Email merge fields                                                       a                         a                      a
 Email merge templates                                                    a                         a                      a
 Sales opportunity monitoring                                             a                         a                      a

Marketing
                                                                  Maximizer CRM           Maximizer CRM               Maximizer CRM   Maximizer CRM
                    User features
                                                                      2015                     12                          11            10/10.5
 Anti-spam functionality                                                  a
                                                                          a
                                                                   Enhanced (tables,
 HTML text editor
                                                                  HTML code, bullets,
                                                                     indentations)
 Enhanced email unsubscribe
                                                                          a
 functionality
 Web form from email preference
                                                                          a
 management
 Notes and emails text editor                                             a
 Pre-built email and campaign templates                                   a
 Social media web search                                                  a
 Integration with HubSpot              3
                                                                          a                         a
 Web lead capture                                                         a                         a

2. Only available in Enterprise Edition and Maximizer CRM Live.
3. HubSpot integration requires Maximizer CRM HubSpot
    Connector at extra cost.
“Maximizer CRM has already added real value to
 our business operation and we intend to build
 on this. It epitomises what CRM should be - a
 customisable, easy to use, full service solution.”
 Richard Harris, Managing Director, Lely Ireland

Marketing (continued)
                                             Maximizer CRM   Maximizer CRM   Maximizer CRM   Maximizer CRM
                User features
                                                 2015             12              11            10/10.5
Campaigns Return On Investment (ROI)
                                                   a              a
management
Automated campaign templates                       a              a
Campaign response metrics                          a              a               a               a
Built-In marketing reports                         a              a               a
Campaign manager web access                        a              a               a

Service
                                             Maximizer CRM   Maximizer CRM   Maximizer CRM   Maximizer CRM
                User features
                                                 2015             12              11            10/10.5
Pre-defined subjects included in Search
                                                   a              a
Dialog
Customer service following tab in
                                                   a              a
address book and hotlist modules
Web links to knowledge base articles               a              a
Notifications                                      a              a               a               a
Email merge fields                                 a              a               a               a

Business productivity
                                             Maximizer CRM   Maximizer CRM   Maximizer CRM   Maximizer CRM
                User features
                                                 2015             12              11            10/10.5
Anti-spam functionality                            a
HTML editor for creating campaign
                                                   a
messaging
Enhanced email unsubscribe
                                                   a
functionality
Web form from email preference
                                                   a
management
Notes and emails text editor                       a
Pre-built email and campaign templates             a
Inspire ferocious customer loyalty
                                                            by effortlessly tracking, escalating,
                                                            resolving and reassigning support
                                                               cases to provide a pre-eminent
                                                                          customer experience.

Business Productivity (continued)
                                                 Maximizer CRM               Maximizer CRM          Maximizer CRM   Maximizer CRM
              User features
                                                     2015                         12                     11            10/10.5
Rolling date range in hotlist                              a
Unfinished appointments carry forward
                                                           a
in hotlist
Email documents from within the
                                                           a
documents tab
All contacts retrieval                                     a
All companies/individuals retrieval                        a
Voice over Internet Protocol (VoIP)                        a
integration                                      Call via Skype directly
In-product “help” videos
(Hotlists, email, notes, and documents, global             a
editing user management)
Social media web search                                    a
Address book interface for improved
                                                           a                           a
performance and usability
Ability to define mandatory fields in
address book entries using logic and                       a                           a
rules
User-defined fields support clickable
                                                           a                           a
hyperlinks
One click to map from contact address                      a                           a
Quick access for frequently used saved
                                                           a                           a
searches and favorite lists
Saved searches can be configured with
                                                           a                           a
variables for greater flexibility
Details tab for contact info for hotlist
                                                           a                           a
module
Activities following tab for address book
                                                           a                           a
module
Retrieve address book entries from
selected opportunity or customer                           a                           a
service cases
Context video help                                         a                           a
“We found Maximizer refreshing and very easy to
use - the office team got to grips with the system
very, very quickly.”
Andrew Wise, Director, Thames Valley Asset Finance

Business Productivity (continued)
                                                     Maximizer CRM   Maximizer CRM   Maximizer CRM   Maximizer CRM
                User features
                                                         2015             12              11            10/10.5
Quick search                                              a               a
Customer timeline                                         a               a
New administrator, new users
                                                          a               a
introductory videos
Contacts following window                                 a               a
Two-level security support for email
                                                          a               a
templates
Email templates support merge fields in
                                                          a               a
subject line
Email handling                                            a               a               a               a
Automated sending of outgoing emails
                                                          a               a
to different email inboxes
Retrieve opportunities and cases                          a               a
Appointment reminder email messages                       a               a               a               a
Printing of individual appointments and
improved print appointment details                        a               a
report
Quick updates to documents in the
                                                          a               a
company library
Improved display of task originator                       a               a
Task dependencies and sequencing in
                                                          a               a
action plan
Appointment management with
                                                          a               a
accounts (non Maximizer users)
Web links to external documents and
                                                          a               a
social media profiles
Social media profiling                                    a               a
Built-in Reports:
                                                          Gain instant views of business
                                                            metrics with an automated
                                                                   dashboard template.

Customisation
                                                Maximizer CRM       Maximizer CRM           Maximizer CRM   Maximizer CRM
               User features
                                                    2015                 12                      11            10/10.5
Following tab grid:

Column width resizing                                a
Column sorting                                       a
Tool tip display for drop-down lists                 a
Key field lists - group titles                       a
Data access web service Application
                                                     a                       a
Programming Interface (API)
Web following grid integration
                                                     a                       a
framework
Label customisation per user                         a                       a
Customisable user profile such as email,
                                                     a                       a
address and photo
Customise which following windows to
                                                     a                       a
display
Startup preferences                                  a                       a
Key field customisation within web
                                                     a                       a
access
Upload photos for accounts                           a                       a
Easily switch views between Individual
or teams’ customisation settings (saved              a                       a
searches, column views, favorite lists)
Colouring rules                                      a                       a                   a
Duplicate record checking                            a                       a                   a               a
Expanded key fields customisations and
                                                     a                       a                   a               a
display options

Business intelligence
                                                Maximizer CRM       Maximizer CRM           Maximizer CRM   Maximizer CRM
               User features
                                                    2015                 12                      11            10/10.5
Web reports – (sales funnel, users’ activity,
incoming vs. outgoing phone calls, email
                                                     a                       a
campaign response metrics, customer service
workload reports)
“Users find Maximizer very convenient for managing
their work. Adoption of Maximizer CRM has been very
easy and smooth.”
Mr Bader Nasser, Corporate Sales Manager, Bahrain International Circuit

Business intelligence (continued)
                                           Maximizer CRM        Maximizer CRM   Maximizer CRM   Maximizer CRM
              User features
                                               2015                  12              11            10/10.5
Drill down to specific slices of pie and
                                                  a                       a
bar graphs in dashboards
Web reports – sales funnel, users’
activity, incoming vs. outgoing phone
                                                  a                       a
calls, email campaign response metrics,
customer service workload reports
Drill down to specific slices of pie and
                                                  a                       a
bar graphs in dashboards
Single and multi value grouping on
                                                  a                       a
dashboards
Increased number of columns in
                                                  a                       a
dashboards list control
Share dashboards via email                        a                       a
Dashboards                                        a                       a          a               a
SQL Server Reporting Services (SSRS)              a                       a
Simple dashboards creation                        a                       a          a

Usability enhancements
                                           Maximizer CRM        Maximizer CRM   Maximizer CRM   Maximizer CRM
              User features
                                               2015                  12              11            10/10.5
Hide blank fields in key fields                   a
Key fields list tooltip descriptions              a
Hide complete activities in hotlist               a
New notification panel for alarms and
                                                  a
meeting invitations
Recent column set-up views                        a
Hidden “following” tab for users without
                                                  a
viewing rights
Type ahead in list view                           a                       a
Right click contextual menu in all
                                                  a                       a
modules
Build your own custom key performance
                                                       indicators with Maximizer CRM
                                               dashboards, to gain instant insight into
                                                        what matters to your business.

Usability enhancements (continued)
                                            Maximizer CRM            Maximizer CRM        Maximizer CRM   Maximizer CRM
              User features
                                                2015                      12                   11            10/10.5
Keyboard navigation in main list
                                                   a                          a
view
Easier retrieval of mobile access URL              a                          a
Shortcut for key fields setup                      a                          a
Ability to combine, convert and duplicate
                                                   a                          a
entries
Filters in activity tab stored between
                                                   a                          a
sessions
Associate column views to saved
                                                   a                          a                a
searches and favorite lists
Support for international time zones               a                          a                a

Integrations
                                            Maximizer CRM            Maximizer CRM        Maximizer CRM   Maximizer CRM
              User features
                                                2015                      12                   11            10/10.5
Tasks synchronization between Outlook
                                                   a
and Maximizer
Ability to create task in Maximizer based
                                                   a                          a
on email in Outlook
Microsoft Word add-on merge
                                                   a                          a
personlisation fields
Envelope and label formatting (by system
                                                   a                          a
administrators)
Word® Add-In                                       a                          a                a               a
64-bit Word Add-in                                 a                          a
Instant label & envelope merge in
                                                   a                          a
Word
Word merge                                         a                          a
“Being able to efficiently input and recover data has
helped improve our sales processes; we now have all
the information we need in a single location which
means we no longer have to go looking for it.”
Gary Hamilton, Managing Director, NI4Kids

Integrations (continued)
                                            Maximizer CRM   Maximizer CRM   Maximizer CRM   Maximizer CRM
                User features
                                                2015             12              11            10/10.5
Save documents to Maximizer entries
                                                 a               a
during Word merge
Save any Word document to
                                                 a               a
Maximizer entries
Outlook® Add-In                                  a               a               a               a
64-bit Outlook Add-In                            a               a
Auto-save emails                                 a               a
Contacts synchronization between
                                                 a               a
Outlook and Maximizer
Saving emails to Maximizer without
                                                 a               a
creating duplicates
Saving emails to Maximizer contacts              a               a
Saving emails to Maximizer
                                                 a               a
opportunities
Saving emails to Maximizer customer
                                                 a               a
service cases
Maximizer and Outlook calendar
                                                 a               a
synching

OS Support and Additional Features
                                            Maximizer CRM   Maximizer CRM   Maximizer CRM   Maximizer CRM
                User features
                                                2015             12              11            10/10.5
Windows 8® and Windows 8 RT support              a               a
Windows 8.1                                      a               a
Internet Explorer 10 support
                      ®
                                                 a               a
Internet Explorer 11  ®
                                                 a
365 (Desktop Version Support)                    a               a
Android 4.0 support for mobile
            ®
                                                 a               a
access
iOS 6® support for mobile
                                                 a               a
access
Integrate, completely with
                                                            Microsoft applications like
                                                              Outlook and Word with
                                                                Maximizer CRM 2015.

OS Support and Additional Features (continued)
                                            Maximizer CRM     Maximizer CRM               Maximizer CRM   Maximizer CRM
             User features
                                                2015               12                          11            10/10.5
All access licensing (Windows Desktop,
                                                 a                      a                      a
Web and Mobile)
Optimised ribbon style interface                 a                      a                      a
Support for Internet Explorer® & Firefox®        a                      a                      a
Improvements to SQL Express &  ®
                                                 a                      a                     4 GB
Firefox®
Windows Server 2012 Rw                           a
Windows SQL Server 2014                          a
Microsoft Internet Information Server
                                                 a
8.5
About Maximizer Software
Maximizer Software delivers Customer Relationship Management (CRM) software and professional services to meet the needs,
budgets and access requirements of entrepreneurs, small and medium businesses and divisions of large enterprises.

Simple, easy to use and affordable, Maximizer CRM enables companies to mobilise their workforces through all-access web,
smart phone, tablet and desktop delivery methods.

Easily configurable for organisations in any industry, Maximizer CRM optimises sales processes, enhances marketing initiatives
and improves customer service to ultimately boost productivity and revenue.

With headquarters in Canada and offices and business partners worldwide, Maximizer Software has sold over one million
licences to more than 120,000 customers since 1987.

Technology Partners

 Maximizer CRM                                  Why Maximizer CRM?                              Visit www.max.co.uk for:

 Maximizer CRM helps small and                   Simple & quick to deploy, use and              A trial of the latest release
 medium-sized businesses maximize                 maintain                                       Information on how CRM can
 their marketing, sales, customer                Flexible access options through                 support your role
 satisfaction capabilities and enhance            web, desktop and mobile devices                Tools and eBooks
 their productivity and efficiency                 Value for money with low total                 Resources and information on
 through the optimisation of what                 cost of ownership and monthly                   Cloud based CRM
 resources they have.                             subscription models                            An overview of technology and
                                                 Expertise as a leader in pioneering             features
                                                  CRM development, with more than                Online demos and features
                                                  20 years experience.
                                                                                                 White papers and webinars on
                                                                                                  CRM best practices.

 UK & Eire                       France                             Europe, Middle East, India          South Africa
 T:   +44 (0)845 555 99 56       T: +33 (0)1 70 75 81 10            T:   +44 (0)845 555 99 57           T:   +27 (0) 11 275 0116
 F:   +44 (0)845 555 99 66       E: info@maximizercrm.fr            F:   +44 (0)845 555 99 66           F:   +44 (0)845 555 99 66
 E:   info@max.co.uk             W: www.maximizercrm.fr             E:   info@maximizer.eu              E:   info@maximizer.co.za
 W:   www.max.co.uk                                                 W:   www.maximizer.eu               W:   www.maximizer.co.za

Rest of the world                                                   Social
 Americas                        Australia, New Zealand             @MaximizerCRM
 T: +1 604-601-8000              T: +61 (0) 2 9957 2011             facebook.com/maximizerCRM
 E: info@maximizer.com           E: info@maximizer.co.au            youtube.com/maximizer
                                                                    linkedin.com/maximizer
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