Media Data - Renewed in April 2020! Nikkei BP
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Renewed in April 2020!
Japan’s leading website providing the latest biotech news
covering drug discovery, genome, regeneration medicine,
functional foods, bio fuels, bioplastics and more
https://bio.nikkeibp.co.jp/
Media Data
V3.2
2 Nikkei Biotech provides the latest news and
analyses from Japan and overseas across
various businesses in biotechnology
Full of information
“found only here”
Nikkei Biotech was first published in 1981, at the dawn
of biotechnology in Japan. For nearly 40 years since
then, we have delivered news on the latest trends in the
industry to our readers. Biotechnology is used in broad
industries including not only medicine but also in the
fields of chemicals and foods. That is why professionals
in a wide range of responsibilities from research and
development to management planning and business
development read Nikkei Biotech. Taking on this
opportunity of renewal, our website is reborn to provide
even more valuable information and higher usability.
Please try the whole new Nikkei Biotech website.
First published in 1981, Nikkei Biotech is a
newsletter serving as an indispensable
source of information for people in bio
business for nearly 40 years. Valuable
information that can be found only here has
been highly praised by our readers.
3 Nikkei Biotech Website Renewed in April
2020
Instant access to search what you want to know
You can access all information on the website directly from the top page
to have an instant access to the articles and databases you are looking
for. In addition to the latest news updated daily (more than 4,000 articles
a year, more than 80,000 articles in total), the renewed website
introduced more searchable design for "Nikkei Biotech Year Book" and
other databases covering biotech company information from Japan and
overseas. Since the reading time is displayed for each article, Nikkei
Biotech becomes even more reader-friendly medium for busy people.
Anytime, anywhere. Optimized design for
smartphones
By adopting "Responsive Web Design", the website provides
the articles with easy readability even on a different screen
size whether on PC, tablet or smartphone. You can get
instant access to all of our contents, whether you're
commuting to work or during a meeting.
Full coverage on hot topics in
biotech industry
Newly-added function “Hot Topics" allows you to view the list
of analyses and related articles on much-talked-about topics
in the biotech industry, such as new coronavirus, exosome,
nucleic acid drug, and digital therapeutics (DTx). The function
keeps you updated on the latest trends in the biotech industry.
Improved visualization and usability provide easy access to the articles
and databases that viewers are looking for.
4 Advertising (Banners) A
A Billboard JPY800,000 (w/o tax) B
- Period: One month
- Up to three slots
- Posted in rotation
- Posted in almost all pages
- Width 970 x Height 250 pixels/ up to 150KB
*With frequency control settings
B First Rectangle JPY 450,000 (w/o tax)
- Up to three slots
- Posted in rotation
- Posted in almost all pages
- Width 300 x Height 300 pixels / up to 150 KB
C
C Second Rectangle JPY 250,000 (w/o tax)
- Up to three slots
- Posted in rotation
- Posted in almost all pages
- Width 300 x Height 300 pixels / up to 150 KB
5 Advertising (Email Newsletter)
Nikkei Biotech email newsletter is also renewed
(Afternoon edition)
and delivered for twice a day in the morning and
the afternoon
The email format is changed from text to HTML to display images as well (Morning edition)
as text messages. The Newsletter will be delivered twice a day with the
latest topics covered in the morning edition and analyses and trend
rankings by industry featured in the afternoon edition.
Nikkei Biotech
Email Newsletter JPY200,000 (w/o tax, one spot)
- Delivered on every Monday, Wednesday and Friday (no delivery in principle when
they are national holidays)
- Delivered twice a day, the morning edition at around 10:00 a.m. and the afternoon
edition at around 1:00 p.m.
Please indicate the day of delivery, choice of morning or afternoon edition when
you apply for this program.
If you want to place your ad both in the morning and afternoon editions, the fee
is JPY400,000.
- Up to three advertising spots for each edition
- Material submission requirements
Title: Text in up to 30 full-width Japanese characters
Body: Text in up to 120 full-width Japanese characters
The URL link
*Nikkei Biotech Email Newsletter is sent in the HTML format.
←Title
←Body
Sample: Advertising on Nikkei Biotech Email Newsletter
Nikkei Biotech
6
Advertising Membership Program
The annual membership program for member companies to promote information on
their products and campaigns in a timely manner. Members can post an advertorial in
the “Products, Services, Human Resources and Seminars” sections to announce their
news and post banner and e-mail advertisements at 20% discount off the regular
rates.
Premium Member Standard Member
Enrollment fee JPY120,000 (w/o tax) JPY120,000 (w/o tax)
Annual JPY800,000 (w/o tax) JPY600,000 (w/o tax)
membership fee
Total payment for JPY920,000 (w/o tax) JPY720,000 (w/o tax)
the initial FY
Max. number of 10 articles per month 5 articles per month
advertorials (excluding the article with same (excluding the article with same
content) content)
●The advertorial will be listed on the “Products, Services, Human Resources and Seminars” section pages and it will
also appear in rotation on the top page.
● Premium members can post the advertorials and register the images in HTML format (Submission deadline is three
business days before the article is posted on the Nikkei Biotech website.)
● Standard members can post the advertorials only in text format and register one URL (Submission deadline is three
business days before the article is posted on the website.)
*Non-members can post a promotional article in the “Products, Services, Human Resources and Seminars” sections at
the fee of JPY300,000 (w/o tax, for one month) per article. Please contact us for details.
『Nikkei Biotech』
7 Membership Benefits
Benefit
Announce your product/service with the advertorial posted in the Products,
1 Services, Human Resources and Seminars sections (see the previous page)
Nikkei Biotech members can post the advertorials to announce and
promote their new products, campaigns, seminars and other events.
The article will be posted in rotation for each section.
2 20%
特典
Benefit
discount off the regular prices for banner and email ads (see the previous page)
Members can post banner and email ads with 20% discount off the regular prices.
Benefit Premium Members can post their ads in Nikkei Biotech Email Newsletter
3 for three times a year with free of charge
The advertising period is negotiable.
4
8 Advertising: Job Opening
Nikkei Biotech Online readership is the pool of talented professionals in the biotech industry. This
advertising plan is strongly recommended for accessing talented human resources quickly and with
fewer loss costs.
A Job Opening Ad Package
JPY300,000(w/o tax, for one month)
Job-opening announcement posted for one month in the
Nikkei Biotech “Job Opening” section
One-time ad posting on the Nikkei Biotech Email
Newsletter during the above period. Announcement in A
the “Job Opening” section
* You can also choose to post your advertorial only in the “Job Opening” section
for one month at the fee of JPY200,000 (w/o tax).
B “Job Opening” section
Banner for temporary staffing agency
B
Banner of temporary
staffing agency
JPY400,000(w/o tax, for one month)
Temporary staffing agencies post the announcement in the
Job Opening section to support you for acquiring human
resources effectively.
Specifications: Height 100 x Width 300 pixels
Capacity: 20 KB, Up to four companies
9 Intention to change jobs among Nikkei
Biotech readers
Our readers are talented professionals working actively in the biotech
industry
39.3% of the readers have an intention to change jobs.
Current intention Already found a new job Experience of Unit:(％)
t o c h a n g e j o b s （ S A） 0.4 changing jobs
Plan to change jobs
right away
（ S A）
5.6 No response
0.6
Not thinking
about it at all Plan to
change jobs
24.6 if I have an
opportunity Yes
No
33.3 48.8 50.6
39.3％
Not thinking
about it so
much
has an intention to
36.1 change jobs
Frequently read news section
What they prioritize when changing jobs （MA）
（M A）
Business type and job responsibilities Main news 66.5
Place of work/working hours
68.1 61.1
New arrivals
64.5 52.8
Pharmaceuticals and medicine
Annual salary 62.5 30.4
Corporate culture/human relationship Seminars and academic societies supporting
47.4 fundamental research
25.2
“Freedom” in research and business styles
46.2 Food, agriculture and environment
18.5
Job with important responsibility/bigger-scale business
30.0 Press release 11.7
Growth potential
29.6 Investment, politics, society 6.9
Company size and business soundness
26.0 Recruitment 5.6
Other
1.8 Community 1.4
（SA): Single answer (MA): Multiple answers
* F r o m 2 0 1 4 N i kkei B i o t ech O nl i ne Rea d er shi p Pr o f i l e Sur v ey
10 About Other Services
Nikkei Biotech
Nikkei Biotech Market Survey
Nikkei Biotech conducts the questionnaire survey on its email newsletter readers
(about 42,000 people) to provide data for leading researchers and professionals
in the bio industry.
The survey can also be used as market research, etc., and you can research the
degree of recognition and utilization of your product under the name of the Nikkei
BP affiliate without revealing the name of your company.
You can learn how your product has been evaluated in a neutral way and use the
results effectively to plan your future product strategy. About 70% of the Nikkei Biotech Email
Newsletter readers, or some 42,000 people,
Advantages of the Survey
are registered as corporate members
1 Conduct a survey on biotech professionals, as a
market research from a neutral perspective
Leading professionals in biotech
Provided with more detailed data by cross industry participate in our
2 calculation, the survey report can be used as a questionnaires and surveys
marketing tool.
Surveyed data provided by this plan
One report from JPY2,000,000 (w/o tax; per company) ●Raw data ● Simple calculation ●Cross calculation, etc.
*The above fee is subject to change depending on the number of
questions, content and analysis methods. *We cannot provide personally-identifiable information or information
with which a specific research institution can be identified.
Nikkei Biotech organizes specialized seminars
from time to time
Nikkei Biotech regularly holds seminars on the latest topics much Nikkei Biotech Seminar topic examples
Regulatory framework for regeneration medicine, Regeneration medicine,
demanded by our readers. Sponsors can use this opportunity Nucleic acid drug discovery, Companion diagnostic agent,
effectively to cultivate new customers and to showcase their products Single cells, Genome biomarkers
and services. Please contact us for your budget and schedule.
* S e mi na r da t e s a nd t he me s a r e s ubje c t t o c ha nge .11 Readership Profile
Our readers work at the frontline of cutting-edge R&D in biotechnology Unit: (%)
Industry （ S A ） Job responsibility/department （ S A ）
No response 0.2
Other 5.0
Universities and educational
Pharmaceutical and Other 10.1
diagnostic drug Research and
institutions 19.4 24.4 University faculty 14.1 development
Government and administrative
Pharmacist 1.6
39.1
authorities 2.6 Chemical and fiber 5.0 Physi ci an 3.2
Medical institutions 3.6 Food and beverage 5.2 Management (President/Executive Officers)
National and public research institutes
Electronics3.0 5.4
5.8 Agriculture, forestry, fishery, animal
Investment/venture capital 0.4 Manufacturing and
Private business owner 1.6 husbandry, and gardening 0.60.8
Environment and energy
production
Intellectual property, legal affairs and
Other private company 1.4 Precision machinery 4.0
4.4
finance 2.8
Services 3.2 Automobiles and transportation
Product planning,
Public relations, promotion and Survey, consulting
Trading/distribution 1.4 0.8 8.7
equipment
marketing 2.4
Construction/civil engineering 1.4 Other manufacturer 6.7 Information system 1.2
Finance/securities 0.6 Sales and technical services 5.8 Involved field of tech n ology
ICT 3.0 Involved field of biotech （ M A ） （MA）
Materials and purchasing 0.6
Pharmaceuticals
34.3 Gene transfer and expression technology 19.2
Fundamental research and education 21.4 Cell and tissue culture technology 17.3
Diagnostic agent 15.9 Gene sequence technology 16.1
Food and beverage 15.3 Separation and purification technology 14.5
Clinical medicine and healthcare 13.3 Electrophoresis technology 14.5
Healthcare equipment (for diagnosis and treatment) and devices 11.9 Genome information analysis technology and software
11.5
Equipment and reagent to support Bio-related researches 9.7 Microscopy and image analysis
11.3
Agriculture, forestry, fisheries and livestock farming 8.9 Protein-protein interaction
11.3
Bio-informatics and IT 7.9 Signal transduction
11.1
Resources, environment and energy 6.9 Enzyme technology 10.5
Chemical and fiber 6.3 Mass spectrometer
9.9
Contract service for bio-related research 5.0 9.9
Spectroscopic technology
Research and intellectual properties 4.8 9.7
DNA chip technology
Management and administration 4.8 9.7
Fermentation technology
Contract service for bio-related production 3.0 9.5
Gene cloning technology
Genetic mutation analysis technology 9.3
Cell differentiation and induction technology 9.3
Pro-teome
7.1
Cytometry
7.1
Peptide-related technology 6.912 Readership Profile
Readers access Nikkei Biotech Online to obtain various information.
Unit:（％）
Information readers are looking for on Nikkei Biotech Online （MA） Frequency of reading Nikkei Biotech Online Newsletter （SA）
Biotech information in general 77.2 No
The latest research trends 66.7 response
Biotech trends 40.7 0.2 Every issue
26.6
Basic knowledge in biotechnology
24.2 Only read the 43.4
The latest trends in bio ventures articles that I
The trends in bio policies
22.8 am interested
22.4 in
Overseas biotech information
17.9 40.0
The latest trends in industry-government-academia partnerships
17.7
Information on bioethics to know case studies in bio business 5.8
I nformation on human resources and job openings 5.8
Information on bio-related investment and funds
5.6
Information on conducting joint researches 5.6 Read two or
three articles
16.313 Readership Profile
More than half of the readers are involved in introducing or purchasing
products and services Unit：
（％）
Information sources for implementing new products and services (M A ) H o w t h e y b e h a v ed a f t e r s e e i n g a n a t t r a ctive a n d i n t e r esti ng a d o n N i k k e i B i o t e ch （ M A ）
Articles on Nikkei Biotech Online and other specialized websites 48.6 Visited the website to get necessary information 72.4
Exhibition events and presentations at academic conferences 47.2 Asked for materials and catalogues by email or the online
Articles on professional magazines 41.1 request form 19.2
Brochures and pamphlets from manufacturers and dealers 40.5 Talked about it with colleagues, friends and acquaintances
17.5
Sales representatives of manufacturers and dealers 32.5
32.3
Made a direct contact with the manufacturer by email or fax 8.7
Opinions from colleagues, acquaintances and experts
Advertisements on professional magazines 13.1
Other
5.8
Advertisements on Nikkei Biotech Online and other specialized websites 12.7
Other 3.4
Devices and equipment introduced at work （MA）
Deionized water purifying instrument 43.3
Chromatographic equipment 41.5
Sequencer/gene analysis-related devices 38.1
Imaging-related devices 37.3
Mass spectrometry-related devices 36.7
Cell culture and engineering-related devices 34.9
Micro array-introduced genome/SNP analysis-related devices 17.7
Peptide synthesis and analysis-related devices 11.5
Pro-teome/pro-teomics-related devices 11.5
Meta-bolome/meta-bolomics-related devices 9.7
Protein pharmaceuticals/vaccine production-related devices 9.3
Nucleic acid/aptamer production and research-related devices 9.1
Glycotechnology-related devices 6.0
Other 9.714 Readership Profile
Involvement in introducing and purchasing products and services （SA）
Review and Collect information
Final decision Wrap up suggest the
or approval The final plan plan
and samples Not No response
involved
Research equipment (over JPY10 M) 6.0 14.3 20.0 7.9 49.2 2.6
Research equipment (JPY 1M to less than 10M) 9.7 16.7 17.9 6.9 46.4 2.4
Research equipment (JPY200,000 to less than 1M) 16.5 15.5 15.9 6.5 42.5 3.0
Research equipment (less than JPY200,000) 23.0 13.9 12.5 4.4 42.1 4.0
IT equipment used for business
(Storage devices/servers/routers)
15.1 11.7 14.5 6.9 47.8 4.0
IT equipment used for business (smartphones,
tablets, personal computers and projectors, etc.) 18.3 10.3 15.5 6.0 46.8 3.0
Other office supplies necessary for business 26.4 12.1 15.3 6.9 36.9 2.4
Analysis/contract research services necessary for 17.9 15.7 14.3 7.5 41.5 3.0
business
Consulting services necessary for 14.1 12.1 17.3 6.0 46.4 4.0
business
Amount of the products purchased over the past year （SA）
JPY5M to JPY10M to
JPY1M to No products
Less than less than 10M less than 30M Over JPY30M purchased／ No
less than 5M Do not know
JPY1M response
Research equipment 11.3 11.1 8.1 6.3 8.7 52.4 2.2
Research reagent 14.7 11.7 7.3 6.5 5.8 50.8 3.2
Books and information sources (including 44.0 8.7 40.7 2.8
the usage fees for online services)
2.2 0.61.015 Application and Contact
Medical Media Advertising Department
Nikkei Business Publications, Inc.
4-3-12, Toranomon, Minato-ku, Tokyo 105-8308
Tel 03-6811-8036 Fax 050-3153-7277
btj-ad@nikkeibp.co.jp（for inquiries and banner/email ad applications)
btj-box@nikkeibp.co.jp (for submitting banner/email ad manuscripts)You can also read
