Media Guide 2020 - Amazon S3
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Media Guide 2020
The Alpena News helped contribute to our The Alpena News 2020 Media Guide
‘banner year’
When considering how to reach out to our customers for our weekly messages,
we choose a mix of media including the traditional ones; radio, print, TV and We can help you build your brand.
billboards. The social media and search sites are important as well. Direct mail,
emails, are another venue.
How to mix the budget, and reach NE Michigan residents in a timely fashion is Shoppers’ eXpress
challenging, when we need to be kept in what’s called TOMA... or Top of Mind 15,000 Readers
Awareness, with relevant merchandise mix and price/value mix. Print
Our store utilizes the services of Art Van Furniture in a lot of our mix, but our Daily Readers
appliance and electronics department ads are generated entirely by our staff 7,000
here in Alpena. Thanks to the Alpena News, True North Radio, and WATZ’s web
sites we reach beyond our own website, YOUNGAPPLIANCE.COM. ARTVAN.COM Saturday Readers
is a great site as well.
7,500
We find that by focusing on primary avenues, we can get the message out in a
quick manner. We can get a program, develop the mix for Alpena, run a print
version in Alpena, Presque Isle and Alcona, and replicate it on our website. We
then make sure our website has the same values as is shown on the sales floor.
The Alpena News team works hard to be sure that copy points and readability
are done well, so that our offer of the day looks good and compelling.
The proof is in the results- Our total sales for 2018 are trending upward, and
by all measures, we’ll have a banner year as we wrap up our fiscal calendar at
the end of September. Several brands have hit record highs
with us already!
Whether by pre-print inserts, or full page layouts, we e-Newsletter
know that the message is delivered to more than Average Subscribers
10,000 homes in the area, and even more on weekends. 2,080
Bob Young
President, Mobile
Young Appliance Co Inc, Daily Page Views
and Art Van Furniture Alpena Franchise 2,939
I Support My Hometown Newspaper!
Advertising in The Alpena News has been a huge help to drive customers to my
business at my new location. Each time I advertise I notice a boost in business
and when my ads are coupons I can actually see the results come through the
door. Customers have mentioned they had no idea that I was here but saw my
ad in the newspaper. Thank you to The Alpena News for helping me to spread
the word and reach new customers through your paper.
Big Mike‛s Pizza 424 W. Chisholm St. • Alpena
989-340-0898 or
989-340-0857
The Alpena News, Readership by Age
Integrated Newspaper Readership - Newspaper + Digital
Readership by Gender
Integrated Newspaper Readership - Newspaper + Digital
Your Information 90%
80%
90%
80%
Source! 70%
60% 64%
69%
78% 70%
60% 66%
76%
50% 50%
40% 40%
30% 30%
20% 20%
10% 10%
0% 0% Male Female
18-34 35-54 55+
Newspapers are preferred!
When receiving advertising circulars or flyers, consumers want to receive them in newspapers. 43% prefer to receive ad inserts in
newspapers compared to only 23% who prefer direct mail and 10% free shoppers.
50%
45%
40% 43%
35%
30%
25%
20% 23% 23%
15%
71%
10% 10%
5%
0% Local News- paper
of Michigan Source: 2013 Scarborough Research - CNA Consumer Media Usage Study
adults read
newspapers in
print or digitally! 130 Park Place • Alpena • 989-354-3111
Source: 2013 Scarborough Research - CNA Consumer Media Usage Study www.thealpenanews.com
SATURDAY CIRCULATION
Alpena
SHOPPER
S’
Reachin
Circulation
FREE
in 4 Cou g Over 20,000
130 PARK nties...E Homes
News Home Single Non Shoppers’
PLACE • VERY SAT
YOUNG’S
ALPENA URDAY!
, MI
SINCE 190
0 AND NOW Saturday
, August
...
INSIDE 20, 2016 • Volu
FINAL
Zip Saturday Delivery Copy Sub. eXpress
C heck O
me 19 No. 49
u tAr tVa
w w w.a r t n ’sW eb
LOA DS va n .co simte:
HAVE AR
Haier, LG,
OF A/C
and our
RIV ED!
best
’S
M AN Y
DAYS LAST DAY
FOR
FRIGIDAIRE’s selling FREEZERS OF GARAGEOUR
______________________________________________________________________________
Window
models .
Casem • Portable model
•Ad ju sta ble
co n tro l
tem p
IN STO CK OUR SALE!
Through ent models s
get em
the wall
models...
•S pa cew ise
slid
pla stic ba sketsin g JU ST IN TIM
E CLEARAN
COLD and while they’re
•B u ilt w ith
FO R
In sto re
CE EVENT
5 cu ft.
!
specia l...
YOU ’RE
Am erica n Prid
Freezer
Ad d itio n a l
e
HOT. S A VE CAN N IN G 10 % O ff SO U N DLIN K
Zone I Total 954 665 289 828 1782
M IN I
$
169
* B ig so u n d S A VE
Th ere a re plen
ty
$
60! SEASO N SALE! * W ireless
— w ith d eep
listen in g experien
ce
ba ss— fo r
a fu ll-ra n ge $
20!
Co m plete 4 o f o ptio n s w ith m a n y kitch en pa
______________________________________________________________________________
so yo u ca n a n d u ltra -co m pa ct
piece gro u
ps in S ta in less
cka ge va ria
bles. W a s $229
$
179 a n yw h ere ta ke B o se® so u n d
* B u ilt-in spea
yo u ta ke ca kerph o n e lets
* Vo ice pro lls o u t lo u d
2,1 99 a n d u p.
S teel
M SRP:$199. B lu eto o th m pts ta lk yo u th ro u gh
$ fro m
00 pa
* Rech a rgea irin g,so it’s su per ea
ble ba ttery sy
pla ys u p to
PLUS reb Electric Ra 10 h o u rs
Yo u pick th a tesfro m Bra n ACR3 130B n ge
Hawks 49743 82 64 18 61 143
e m o d els su d S o u rce M SRP:$499.AW
Lim ited tim ita ble fo r yo u r kitch an d Yo u n •H E W a sh System
______________________________________________________________________________
e o ffer! H u en g s. S A VE 00 m o re efficien fo r Am a n a 27” S A VE
rry in fo r th ,w e’llsa ve yo u m o re! 201 !
clea n in g a t 3.5 cu .ft.To
1 00 EA .
e best selecti
on!
$
SALE! •S m o o th po ctio n
rcela
ba sket h elps in
Lo a d W a sh
p
er
•Au to m a tic
Dryn
Co n tro lu ses ess
$
$
298 fa bric fro m pro tect
•Th e Deep sn a gs
W
SALE! to en d th e cycle
•W rin kle Preven
sen so rs
t
Am a n a 29”
6.5 cu .ft.
Electric D ryer
cycle gives a ter W a sh
Reg.$389 yo
w a ter w h en u m o re
yo u
$
299 O ptio n tu m
clo th es in termbles
itten tly
SALE!
Millersburg 49759 38 23 15 52 90
w a n t it
NTW 4605EW
Reg.$399
$
299
______________________________________________________________________________
Ga sM o d el
M a ttresses sExtra DryerNED4655
Reg.$399 EW
a s lo w a s
B onus
$
88
M a ttresses
so
Allsizes a vald in sets.
G a zeb o
w ith Pu rch ONLY
a
($129 Va lu se!
Onaway 49765 77 22 55 68 145
ila ble.
e) S A VE
N o Refu n d
Prio r
s fo r 2 LEF T !
______________________________________________________________________________
200
$ Pu rch ses
G RILL • B AK E
K a m a d o Style • SM O K E VERY UN IQ UE!
G
yo u r ca r o r rill.Ad a pts to
M anufacturer’s
incentive valid
Yo u ’re go in g
Get an LG Visa ®
July 17,2016
- O ctober
29,2016 Refrigera to S eren a ta H eavy ca st irotru ck h itch .
to
Prepaid Card
w orth
four (4) eligible up to $400 by m ail-in rebate rs
Clea ra n ce U m brella Ligh The pa ten ted n d a m per
w a n t o n e!!!
Posen 49776 218 150 68 112 330
LG Kitchen M ajor or
Appliances from online at w w w .acbincentive t cha rco a lgr Bro ilK in g K eg® i
$
599
Rebate in form
2
of a Visa prepaid
card at m ost stores; participating s.com
retailers 7/17/16 /LGProm otions w hen you
Clea ra n ce o vertra d itiilltha t o ffersm a n ysa n in n o va tive
Price o n a lcha rco ad
______________________________________________________________________________
card issued by
M etBank®, through 10/29/16.2 purchase a lgrillsa n va n ta ges
Prices stated
on TVs in
this ad are
the sale price.
No further
M em ber FDIC.
Term s an d expiration
apply - see rebate
form for details. S a ve $25 0
N ow !
ONLY S A VE
ka m a d o -styl
G rillG a zebo
e grills. d o ther FINAL
CLOSEOU
s T!
YOUNG’S
37
discounts. W h ile su pplies $
192
Please visit
la st. $
795
youngapplia
$
50 B129
nce.com for
appliance
and electronic D ispla y O n $ o xed
ly
25 09 U.S.23
values or $
visit the store W a s$229
INSIDE on U.S. 23
south to view
S.•ALP EN A • B ro ilK in g K
merchandise
and speak Reg.$199 S A VE
Rogers City 49779 539 406 133 535 1074
to one eg 5 000
989.35 4 .889 70
of our sales $
w w w .yo u n ga professional
s. Reg.$999
pplia n
5
______________________________________________________________________________
ce.co m a n d
S to re Ho w
Pa rtsDep a u rs:M o n -S a t9-9, w w .a rtva n .co m N
rtm en t:M S u n 11-6 Im m ed ia te O W H IR IN
o n -Fri8:3 0-
5 ,S a t9-2
o pen G
repa ir tech in gs fo r qu a lified d river !
n icia n &
D ro p o ff resu.N o ph o n e ca lls pleaa pplia n ce
m e to th e sto se.
re.
______________________________________________________________________________
Zone II Total 5074 3717 1357 5444 10518
______________________________________________________________________________
Alpena 49707 3775 2708 1067 3791 7566
______________________________________________________________________________
Herron 49744 50 0 50 70 120
______________________________________________________________________________
Hubbard Lake 48747 397 327 70 387 784
______________________________________________________________________________
Lachine 49753 157 112 45 415 572
______________________________________________________________________________
Ossineke 49766 371 286 85 463 834
______________________________________________________________________________
Presque Isle 49777 324 284 40 318 642
______________________________________________________________________________
______________________________________________________________________________
Zone III Total 412 198 214 640 1052
______________________________________________________________________________
Atlanta 49709 71 21 50 0 69
______________________________________________________________________________
Hillman 49746 343 178 164 640 983
______________________________________________________________________________
&
eX
______________________________________________________________________________
Zone IV Total 705 471 234 832 1537
______________________________________________________________________________
Barton City 48705 40 20 20 20 60
______________________________________________________________________________
Black River 48721 38 38 0 38 76
______________________________________________________________________________
Harrisville 48740 181 124 57 213 394
______________________________________________________________________________
Lincoln 48742 181 141 40 290 471
______________________________________________________________________________
Mikado 48745 74 44 30 109 183
______________________________________________________________________________
Oscoda 48750 96 14 82 58 154
______________________________________________________________________________
Spruce 48762 95 90 5 104 199
______________________________________________________________________________ Serving 4 Counties
TOTAL 7145 5051 2094 7744 14889
______________________________________________________________________________ Alliance for Audited Material audited figures as of September 2017 were Monday -
Misc. Zips 63 111 Friday 7,157 and Saturday 7,921. The Alpena News services Alpena, Alcona, Iosco,
______________________________________________________________________________
Mail 105
Montmorency and Presque Isle Counties.
______________________________________________________________________________
Digital 237
______________________________________________________________________________ The Shoppers’ eXpress is distributed to over 18,000 households and distribution sites
in Alpena, Presque Isle, Alcona and Montmorency Counties.
TOTAL CIRCULATION 7550 15000
Digital Dominance
By Website: CONNECT WITH YOUR POTENTIAL
Searching over 70,569 jobs posted in the last 30 days
Monthly Visitors
88,178 Target by: • TOTAL TALENT REACH •
location, time
& more
HIRE FASTER, BETTER & FOR LESS
WITH THE PERFORMANCE - BASED JOB POSTING THAT
REACHES QUALIFIED TALENT ACROSS THE WEB!
By iPhone/Android App:
124,537
Ask how to
feature your
business here.
By Digital Newsletter:
Headlines from The Alpena News CONTACT YOUR SALES REPRESENTATIVE TODAY!
Learn more about our posting packages & start taking advantage of
2,080 Subscribers new ways to post your job ads.
The go to
source of ema
iled
news & more
SPECIAL SECTIONS CALENDAR 2020
January February March April May June
Health & Fitness Bridal Tab Relay for Life Sunrise Side’s Best Graduation Tab Homes of Distinction
July August September October November December
4th of July Events Young at Heart Senior Expo Hunting Guide Home for the Progress Report
Holidays
WE COVER IT ALL - 360˚ REACH
WEEKLY PRODUCTS
Wednesdays
Student of the Week
(During the school months)
Tuesdays 2 col. x 3 in.
Calendar of Events
2 col. x 2 in.
Thursdays
Real Estate
Saturdays
TV Spotlight
Frequency BRAND advertising that uses small space
ads allowing you to consistently invite and welcome
our readers to do business with you, while promoting
your products and services several times per week in
print and online for a third of the cost.
WE COVER IT ALL - 360˚ REACH RETAIL & CLASSIFIEDS
ROP Ad Size Reference Chart (6 column Format) Classified Ad Size Reference
(8 column Format)
Full Page Ad
6c x 21.5”
(10”x21.5”)
Eighth Page
3c x 5”
(4.949”x5”) Classified Ad
2c x 5”
(2.426”x5”)
Quarter Page
Front Page Ad Vertical
3c x 1.5” 3c x 10.5”
(4.949”x1.5”) (4.949”x10.5”) *Fill out form for complete rates on final page
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