Heart Walk Coach Quickstart Guide - Bay Area Heart Walk November 9, 2019 Kemah Boardwalk - American Heart Association
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Heart Walk Coach Quickstart Guide Bay Area Heart Walk November 9, 2019 Kemah Boardwalk
Thank you from the bottom of our hearts.
Thank you for stepping up.
Your leadership and commitment is essential
to moving the AHA's mission forward.
Together, we can be a relentless for a world of
longer, healthier lives, and work to eradicate
our nation's #1 and #5 killers, heart disease
and stroke.
With just a little time, you'll make a big
impact. You'll spread the word. You'll rally a
team. You'll fund life-saving research and
literally help keep hearts beating.
“Volunteers don’t necessarily have the time, they just have the heart.”
-Elizabeth Andrew
THE WHY
Before we jump in, it’s important
to take a step back and reflect
on your “why.” Whether it’s a
loved one you’ve lost or one you
never want to lose, we all have a
reason why we’re
#HeartWalking.
JACKSON HAYNES
2019 Heart Hero
WHAT IS HEART WALK?
Simply put, Heart Walk is a one-day event
and a year-round movement.
Organizations participate through
sponsorship and/or creating Heart Walk
Fundraising Teams like yours.
Heart Walk Teams come in all shapes and
sizes, and are a great way to cultivate a
culture of health in your company. Once your company is set-up on the Heart Walk website
you can create one team or multiple teams. Consider creating one per department or one per
facility to create some friendly competition. All funds raised by your Teams and Walkers will
roll up to your Company's overall fundraising total.
COMPANY COMPANY
TEAM TEAM TEAM TEAM
WALKERS WALKERS WALKERS WALKERS
Where do your contributions go?
Lifesaving advancements such as the artificial heart
valve, cholesterol-inhibiting drugs, heart transplant
capabilities, and CPR techniques and guidelines.
Health education in schools, this year 13,274 Bay Area
kids received life-saving health messaging and positive
lifestyle behaviors through Kids Heart Challenge.
CPR education in schools, more than 2.5 million high
school graduates are trained in CPR annually including
6,020 students in the Bay Area.
Advocacy efforts to pass comprehensive smoke-free
ordinances in our area and 100+ other Texas communities.
WARM-UP
Hey Coach, why not take the
next 15 minutes to give yourself
a huge head start?
Follow these 3 easy steps and
you'll be well on your way to
victory.
1
Get Started
Register as a Coach and set-up your team by visiting your
company's Heart Walk page and selecting CREATE A TEAM.
Browse & bookmark your Heart Walk Headquarters.
2
Get Personal
Kick-off your team's
fundraising by making a
personal donation.
3
Get Digital
Connect your fundraiser to
Facebook through your
Heart Walk HQ by
selecting MY DASHBOARD.
Download the Heart Walk
mobile app by searching
"Heart Walk" in the app
store.
HEART WALK HQ
Visit www.BayAreaHeartWalk.org:
View event stats and find
additional event details by
clicking DETAILED INFO
Browse the leader board at the
bottom of the page to see which
Companies, Teams, and Walkers
are in the lead
Once you've registered, LOGIN and
select EDIT PAGES across the top
menu bar to:
Customize your personal page
with a photo and short blurb
about your "why"
Personalize your team page with
a company logo or team picture
Explore MY DASHBOARD in the top menu bar to:
Select MY DASHBOARD to view a grid of
action items to kick-start your campaign, visit
your Heart Walk Rewards Center where you
can earn Heart Walk Hero gear, connect your
fundraiser to Facebook, edit your fundraising
goal or page URL, and view a list of your
personal donors.
Select MY TEAM to edit your Team Name,
Team Goal, or page URL, email your team,
and view your team roster and team
donations
Select MY COMPANY to view your company's
progress and see how your team ranks
THE GAME PLAN
Recruit Walkers
Coworkers, business partners, clients,
family, and friends are all fair game!
Fundraise
Coordinate company-wide or team-specific
fundraisers and incorporate prizes and
incentives if possible.
Utilize Heart Walk Triple Threat
1
Fundraise with Facebook
Log in to your Heart Walk Headquarters to connect your
fundraiser and follow the steps to invite your friends, share
updates and collect donations. If you start your fundraiser on
Facebook, it won't be linked to your Heart Walk efforts.
2 Heart Walk Mobile App
The Heart Walk mobile app makes email, text and social posts
easy and right at your fingertips. You can even deposit checks
through the mobile app!
3 LinkedIn
You have lots of contacts on LinkedIn who are not in your day-
to-day address book. The Heart Walk is a wonderful reason to
reach out to ask for contributions by sharing your fundraiser
on LinkedIn.
Recognize
Encourage your team along the way by recognizing milestones
and sending shout-outs to top participants.
FUNDRAISING IDEAS Business Partner Campaign: Send emails/letters to vendors, clients, or other business partners asking them to support your efforts and the American Heart Association. Follow-up is key and AHA can provide email templates. Life Is Why We Give Campaign: Get your customers involved by providing the option for them to make a donation or round up their purchase at checkout. AHA can provide marketing materials to promote this campaign. Matching Gifts: Double your impact by seeing if your company already offers employee matching or would be willing to match funds raised for the Heart Walk. Remind your donors to check on matching gifts as well! Event Add-on: Does your company already have an annual picnic, festival, or employee event? How can you incorporate a fundraiser into one of these? Company T-Shirts: Employees raise or donate $25 to receive a company t-shirt to wear at the Heart Walk! This is a great way for your company to get brand recognition at the event, and you could even allow your employees to wear the shirts to work every Friday leading up to the Heart Walk as an extra incentive! Spirit Night: Know any local restaurant owners that would be willing to host a give- back night? This is a great way for employees to spend time together outside the office over breakfast, lunch, or dinner! Jeans Day: Donate $25 and receive a pass to wear jeans to work. Sports Pass: Donate $25 to wear your favorite sports team's jersey to work. Snack Sale: Sell heart-healthy snacks, baked goods or other company favorites in your break room or lobby for employees and/or clients. Pot Luck Lunch: Have employees sign up to bring a lunch item on a chosen date. Email the company letting them know that “lunch is taken care of on [DATE] for $10.” This is a great way to foster a collaborative culture and fundraise for your Heart Walk team! C-Suite Car Wash: Schedule a date and time for a C-Suite Car Wash in the parking lot. Employees pay $5 to have their cars washed by the C-Suite team! Dunk Tank/Pie in the Face: This is a great way to have some fun with your coworkers if you can convince your leadership team or supervisors to participate in a Dunk Tank or Pie in the Face fundraiser one afternoon! Penny Wars: Kick-off some friendly competition with a “Penny Wars” contest between teams or departments. Coins can be donated to add points to your team, and dollar bills can count as negative points against other teams. This same concept could be used as votes where teams or individuals participate in a Pet Photo Contest, Office/Cubicle-decorating Contest or other competition. “Move More” Workout Series: Reach out to a local gym or yoga studio to secure an instructor to lead a 4 week workout series. Exercise type could be consistent or try out a different one each week to encourage employees to find a workout that “works out” for their unique strengths and abilities!
FUNDRAISING IDEAS Heart Sales: Use AHA hearts (we will provide them!) that come in three colors to display donations made in support or memory of someone affected by heart disease or stroke. Sell hearts for a suggested donation and display them in your lobby for clients to see what your company is doing in the community when they come in! Letter Campaign: Send letters to your birthday or holiday list asking for their support of your fundraising campaign. Salsa Contest: Employees enter their favorite family dip or salsa recipe for $5. Employees can participate in a “tasting” for $5 and vote on their favorite recipe! (This could be done with any other food items as well!) March Madness: Coordinate a March Madness-style tournament with a $10 buy-in. Depending on the activity (ping pong, jump rope, basketball, Spikeball, hula hooping, Minute To Win It games, etc.) employees can either participate individually or in teams. You could even get prizes for the top winners! B-I-N-G-O/Trivia Tournament: Host a game of B-I-N-G-O or trivia during lunch or after hours. Trivia can be themed around movies, TV shows, company facts or the AHA. Employees pay $5 to enter the tournament or per B-I-N-G-O card. Walking Group: Start a walking group with your co-workers and friends and encourage a donation of $25. If you made the donation you are more likely to hold yourself accountable to show up to walk! Auction: Hold an auction at your office. Make a few calls to get some items donated or have each team enter a basket/item. Have the auction over the lunch hour and the top bidders win or even display some items in your lobby area for clients or vendors to participate. 100 Reasons to Give: Create a wall with 100, 50, or 25 numbered envelopes in your lobby or break room. Employees or clients donate the amount corresponding to the envelope number to reveal what’s inside. Envelopes could contain heart-healthy facts, photos of employees, or fun facts about the company! Make it fun! Provide prizes and incentives along the way for top teams and top individual fundraisers!
BAY AREA
HEART WALK
NOVEMBER 9, 2019 | 8 AM
KEMAH BOARDWALK, 215 KIPP AVE
CO-CHAIR CO-CHAIR HEART HERO
Jason Demers Kyle Price Jackson Haynes
Merrill Lynch Memorial Hermann
Visit BayAreaHeartWalk.org or contact Ashley Adair at
Ashley.Adair@heart.org to learn how you can get involved!
#BAWALK
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