Media Kit 2019 - Bauer Media Advertising | Digital, Magazine & Print ...
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Media Kit 2019
Philosophy Profile
FO OD READERS CORE TARGET
Food is the Readership:
ultimate recipe and 135,000 (increased +5.5% POP) • Busy with work and family The Reader
lifestyle magazine Circulation: obligations, Food magazine readers • Females aged 30-64.
for everyday Kiwi 23,776 (increased +4.6% YOY) value products and meal ideas that • Average age 45.
foodies. We help give them back their time.
New Zealand Frequency: Bi-monthly • They love reading and trying Urban Dwellers
Cover price: $8.90 delicious new recipes which they • 60% live in metropolitan areas
families inject
can share with both friends and (Auckland/Hamilton/Wellington/
some inspiration and excitement into Countdown Onecard cover
loved ones. Christchurch/Dunedin).
meal times. From making the most of price: $6.90
• Our readers have a desire to
in-season produce, to reinventing old keep learning new tips and tricks. Shoppers
Distribution: Nationwide through •
favourites, Food magazine offers recipes, • They seek clever and easy 87% are household shoppers.
ideas and tips that are both achievable Progressive supermarkets, recipes which use seasonal produce • 59% are main household shoppers.
and impressive. Plus, all recipes feature bookstores, service stations for family dinners, children’s
nutritional analysis with easy-to-read and dairies. lunchboxes and entertaining. Grocery buyers
dietary symbols, so readers can make • Interested in the story their • Households with Food magazine
informed decisions to eat well. food tells them, they seek locally readers spend more than $4.8 million
produced products and are more on groceries over a typical week.
With every issue we aim to inspire,
likely to buy packaged foods made • Primary readers of Food
inform and entertain Kiwi home cooks
in New Zealand. magazine spend +24% above the
through recipes, news and views, feature
• They want to be in the know; NZ weekly average on groceries.
stories and lifestyle information. We
aware of what’s hitting supermarket
celebrate the joy of food on a daily basis, shelves and up-to-date on trends in Hard-working families
not just special occasions, and delivers cooking and events near them. • Family oriented, 55% have kids
content that is modern, seasonal, simple 0-17 in the household.
and special. • 51% have 4 or more in household.
Source: Nielsen CMI Jul17-Jun18
Sophie Gray ABC Average Net Circulation Apr17-Mar18
EDITOR AND FOOD DIRECTOR
Editorial
Sections
Food for thought Fresh ideas Family first Cook School Smart living
Leading the magazine, this section covers Recipes featuring in-season produce, The majority of our readers are cooking Our experts show you how to upskill in We cannot live on food alone so this
the reader’s need for social currency latest ingredients, new ways to use for their family daily, so here we offer the kitchen, satisfing the reader’s desire to section delivers ideas for full life balance
in knowing what’s new, what’s now and familiar ingredients, fresh twists on our utility section to help extend their keep learning new tips, tricks, techniques, through other people’s stories and
what’s next in the culinary world. baking, and new ideas for seasonal events. midweek repertoire. and discovering how they can engage lifestyle pillars from gardening to beauty.
This section feeds the reader’s need for their kids in the kitchen.
Features new cooking inspiration. Features Features
• New products •
Eat the Week – each issue we present Features • Kitchen Garden
• Food events around the country Features 10 new meals that can be made in 45 • Make the perfect • Wine Notes
• Latest trends • In Season minutes or less. • Make your own • Foodie Folk
• Up-to-date information • On the Calendar •
Superfoods for Families – midweek • Ask the Expert • Trending in home
• New food books • Spotlight On meals with an emphasis on healthy • Kids in the Kitchen • Health
•
Interviews with foodies of the moment • New ways with ingredients. • Beauty
• Indulge
• Make and Take “I enjoy Food magazine and when I do
“It can give you inspiration to try new “I just love this mag and get excited each purchase it, it feels like a ‘guilty pleasure’ “I enjoy Food magazine. Always
foods and gives info on new brands or time I buy it.” - it makes me feel ‘guilty’ for buying it something new to try out and learn”
products coming out that you may not “I love getting it each time and enjoy then not trying out as many recipes as
otherwise be across.” sitting somewhere quiet with a cup of I could/should! However, I have great
tea to have a read. Then I go and cook ‘pleasure’ in reading it”
something from it.”
Online
FOOD’S ONLINE HOME ,
FOOD TO LOVE , IS NEW
Issue themes* ZEALAND’S BIGGEST RECIPE
DESTINATION WITH MORE
WE FOCUS ON TOPICAL THAN 25,000 RECIPES
THEMES THAT THE READER S
WILL RELATE TO AND BE
INSPIRED BY
• While Food is a magazine they keep,
JANUARY/FEBRUARY 2019 Food to Love is a tool that readers use to
Celebrating the Kiwi Summer JULY/AUGUST 2019 engage with Food every day.
• Make the most of your BBQ The Winter Warmer issue • It has more recipes added daily than
• Super Salads • The new slow cooking any other New Zealand site.
• Cool desserts • Bowl food made easy • Powered by NZ’s largest portfolio
• Making the most of Winter produce of trusted food brands: Food, Taste, • Has tips, tricks and inspiration to • Extensive data tagging ensures
MARCH/APRIL 2019
New Zealand Woman’s Weekly, The help our online audience become even relevant, accurate and searchable
The Baking Bliss issue SEPTEMBER/OCTOBER 2019
Australian Women’s Weekly, Woman’s better in the kitchen. recipe recommendations.
• New twists on Easter baking The Eat Well Issue Day and more. • Clean, modern, user-friendly design • Supported by the wider brand
• Healthy baking for the lunch box • The new healthy meals • Delivers creative ideas from quick, works seamlessly across all devices portfolio of magazines, websites,
• Chocolate lovers special • Making the most of Meat-free healthy meals to dinner party menus. and platforms. email and social media.
• Keep Summer in a jar – preserving • Food in a flash – the 15-minute meals
special
NOVEMBER/DECEMBER 2019
MAY/JUNE 2019
The Christmas Issue Increase the frequency of Reinforce your Food Sponsored content, Rich data platform means
The Family Favourites issue • The traditional Christmas made over your message and extend magazine campaign to an collections and high profile great opportunities for
• Reinvented midweeks meals • The Kiwi beach Christmas your campaign’s reach with engaged online audience rich media ads make targeted advertising
• Mother’s Day treats • Desserts to wow an integrated campaign for exciting advertising
• T he 10 classics everyone needs to make. • Edible gifts * Themes may change opportunities
Social media & digital
Readers FACEBOOK FANS
EDM
AC TIONS TAKEN BY FOOD MAGAZINE PRIMARY READERS
10,400+
• 56% consider buying something Food/Food To Love’s weekly EDM keeps
our most engaged subscribers up to
Brand community they’ve seen in a magazine INSTAGRAM FOLLOWER S
date with what’s happening on the
FOOD DELIVER S
CONNEC TIONS THAT
• 48% have had a barbeque or a 1,700+ website and in the magazine. The EDM
has 29,000+ subscribers.
picnic with friends and family in
WORK FOR YOU
the past month TWITTER FOLLOWER S
• 48% go to events they’ve seen 800+
Print magazine
advertised in magazines
Food video
FOODTOLOVE .CO.NZ
• 59% buy something after seeing
Events • We can bring the recipes from Food
UNIQUE VIEWS PER MONTH
CIRCULATION: READERSHIP:
23,766 135,000
it in a magazine
119,000+ • Food can hold a range of successful
magazine to life with short how-to
videos.
• 85% had a family meal together activations, from interactive cooking • The videos can create a range of
• Primary readers pick up Food magazine in the past month demonstrations to seminars with integration options for advertising
on average 4.5 times. Time spent foodie folk and industry experts. partners – from product placement
reading is 1h 6m • 68% want ideas to make cooking • 58% tried a new recipe in the past • Food events are a powerful way to customised videos developed
• 97% of Food readers draw influence, meals easier month (+44% more likely than the for advertising partners to have specifically to showcase your brand.
inspiration or new ideas from the a conversation directly with our • This engaging content can be shared
typical New Zealander)
magazine audience. with our fast-growing digital audience,
• 92% enjoy the in depth nature of a • 69% talk to someone about
• Our in-house activations team can and also released through our partners’
magazine, turning to it when they need something they have seen or read • 59% entertained friends or design a bespoke event for your digital assets.
expert opinions and advice in a magazine relatives at home in the past month brand to ensure it is noticed in an
effective and engaging way.
Source: Nielsen CMI Jul17-Jun18 Source: Facebook Likes, EDM Subscribers & Google Analytics to
ABC Average Net Circulation Apr17-Mar18 August 18
Deadlines
ON SALE CANCELLATION DEADLINE BOOKING DEADLINE MATERIAL DEADLINE
Advertising Food Sep/Oct 18 27/08/2018 31/07/2018 03/08/2018 10/08/2018
specifications Food Nov/Dec 18 29/10/2018 02/10/2018 05/10/2018 12/10/2018
Food Jan/Feb 19 24/12/2018 27/11/2018 30/11/2018 07/12/2018
Advertising rates Food Mar/Apr 19 18/02/2019 22/01/2019 25/01/2019 01/02/2019
Food May/Jun 19 15/04/2019 19/03/2019 22/03/2019 29/03/2019
Inside front cover DPS $12,000
Food Jul/Aug 19 17/06/2019 21/05/2019 24/05/2019 31/05/2019
Double page spread $10,000
Food Sep/Oct 19 26/08/2019 30/07/2019 02/08/2019 09/08/2019
Outside back cover $6,800
Food Nov/Dec 19 28/10/2019 01/10/2019 04/10/2019 11/10/2019
Full page $5,950
Half page horizontal $3,800
Half page vertical $3,800
Third page vertical $2,600
Sponsored content attracts an additional
25% increase on rate card. Dimensions (run of book)
TYPE AREA (MM) TRIM (MM) BLEED (MM)
Double page spread 250 x 180 275 x 210 285 x 220
Full page 250 x 180 275 x 210 285 x 220
NB: These rates are agency commission bearing, exclusive of GST Half page horizontal 125 x 180 138 x 210 148 x 220
and for four-colour advertising. Guaranteed positions will carry a
10% loading fee. There is limited availability and positioning Half page vertical 250 x 90 275 x 105 285 x 115
available for part-page advertising. Bauer Media reserves the right
of final approval of all magazine advertisements. Rates are quoted
in NZ dollars and exclude GST of 15% which will be added to the Third page vertical 250 x 60 275 x 68 285 x 78
above rates with invoicing.
Contact Commercial Brand Manager Kath Gola 027 403 5344 (09) 308 2723 kgola@bauermedia.co.nz Direct Account Manager Emi Lim 027 203 9518 emihooper@bauermedia.co.nz Classifieds Sales Manager Kim Chapman (07) 578 3646 classifieds@addictionadverts.co.nz www.bauermedia.co.nz
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