MEDIA KIT 2016-2017 An inspiring, sophisticated and distinctive magazine - Groupe Germain
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An inspiring, sophisticated
and distinctive magazine
MEDIA KIT
2016-2017
MEDIA KIT 2016-2017
PP42191527
édition n° 10 Ce magazine
est à vous.
Yours to keep.
PP42191527
THE CLEVER CONTENT AND UNIQUE rencontres
we meet
Lise Watier
Jeff Stinco
WinnipEg
VOICE OF THIS MAGAZINE TAKE
Matali Crasset
+ La belle de l’Ouest
Heating up the West
En modE businEss
évasion L’odeur du succès
Ce magazine
LIFESTYLE TO A WHOLE NEW LEVEL
Fashion The Smell
of Success
est à vous. Getaway
Yours to keep.
of ELEGANCE AND refinement.
PP42191527
CHIC par Le Germain is all about charm and style.
Ce magazine
est à vous.
Yours to keep.
It addresses business travellers staying at Le Germain
rencontres
Hotels as well as Alt Hotels across Canada.
we meet
Nathalie Bondil
Pascale Girardin
Roche Bobois
L’actrice /Actress
Rachelle +
The magazine’s unique and fresh perspective lefevRe
Un dôme sous
son charme
A Dome
Lettre d’amour
à Toronto
Toronto,
A Love Letter
Under
complements the feel-at-home experience our hotels
Her Spell
offer and our guests appreciate. To be read in the chic RadaR
10 Canadiens
PP42191527
comfort of one of our properties, CHIC par Le Germain à surveiller
Ce magazine
est à vous.
Yours to keep.
is the go-to source for travellers to navigate the city 10 Canadians
easily and efficiently and later take home to plan to Watch rencontres
we meet
Ricardo Larrivée
Judith & Charles
+
Mitch Joel
Frank & Oak
future outings. Each issue will provide keen EugEniE
+
Calgary
Bouchard romantique
insights into the secrets of the designers and Two issues High-end rencontres
Génie du tennis
Tennis genius
In the mood
for Calgary
artists who share with Group Germain Hotels per year, bilingual Québec we meet
Byron & Dexter Peart
PP42191527
a passion for beautiful things. Belle et rebelle
in spring magazine Jean-Luc Valleix
Ce magazine
est à vous.
Yours to keep.
and fallBold and Beautiful Marie-Michèle Gagnon
par Germain
numéro
issue
CHIC par Le Germain is a vibrant and sophisticated rencontres
we meet
George Stroumboulopoulos
Daniel Vézina
lifestyle publication offering advertisers a high-end
Normand Laprise
la mode sur Montréal émergent
+
les grands chemins (Re-)Emerging Montréal
readership and exclusive national distribution. High Road to Fashion Tesla
la coqueluche mobile
The Mobile Star
GERMAG15-02-Magazine_1a49.indd 1 2015-09-17 10:02 AM
4 ADVERTISING OPTIONS ARE AVAILABLE TO YOU:
ARCHÉ
THERE’S CORPORATE TRAVEL, M
THEN THERE’S CORPORATE TRAVEL WITH US.
Booking business travel with us has its benefits. Not only will your company get discounts on flights
and save on travel expenses, your employees will have access to exclusive services – everything from
eUpgrade credits to access to our Maple Leaf Lounges. And you can keep track of it all online, then sit
back and reap the rewards. Get on board with all we have to offer at aircanada.com/corporaterewards
PRINT ADVERTISEMENT CHIC MARKET ADVERTISEMENT
IL Y A LES VOYAGES D’AFFAIRES.
ET LES VOYAGES D’AFFAIRES AVEC NOUS.
Réserver un voyage d’affaires avec nous a ses avantages. Non seulement votre entreprise bénéficie de
Standard paid ad, distinct from CHIC Market is a special section
réductions sur les vols et économise sur les frais de voyage, mais vos employés ont accès à des services
exclusifs – allant des crédits eSurclassement à l’accès à notre salon Feuille d’érable. Vous pourrez suivre et
gérer tout cela en ligne, alors asseyez-vous et récoltez les fruits de votre travail. Montez à bord, avec tout
ce que cela comprend, via aircanada.com/affairesplus
the magazine’s editorial content. MARKET NEW! that showcases advertisers and
provides them with an affordable
way to reach out to, inform, and
win over readers.
Business travel made simple and rewarding. | Le voyage d’affaires, version simple et enrichissante.
1100738_AC_MAG_Chic_8.625x10.875po_BIL.indd 1 8/13/14 11:22 AM
Client : Air Canada Nº dossier : 1100738 Format du PAP : 100 %
ÉPREUVE
3
Description : Trim : 8.625" x 10.875"
Publication : Chic Nº annonce : Type : 7.625" x 10.125"
STUDIo #
Date parution : — Bleed : 8.875" x 11.125"
Infographiste : NM Visible : N/A DATE : AUgUST 12, 2014 11:30 AM
Nom du fichier : 1100738_AC_MAG_Chic_8.625x10.875po_BIL Sortie laser @ 100 %
COULEURS: C M Y K DIE 000 000 000
Lacoste par Le Germain
Tête de série
NATIVE ADVERTISING INTEGRATED ADVERTISING PLAN
de l’élégance
The Definition
of Elegance
Si le nom de Lacoste n’évoque pour vous que logo croco,
polo standard et sobriété surannée, révisez presto vos classiques !
Non-intrusive native advertising Combine our various content
integrates your brand content platforms to promote your digital
À 82 ans, la légendaire marque de sportswear ravive ses valeurs
intrinsèques pour s’élancer avec fougue dans une vibrante modernité.
If Lacoste brings to mind nothing but a crocodile logo, a safe polo shirt,
and old-fashioned sobriety, then it’s time to revisit your classics!
The legendary sportswear brand is 82 years old and redefining
into the magazine’s editorial brand. Ask your rep about an
its core values to face the future with confidence.
par Carole Schinck
content, giving it the same look integrated content plan.
and feel.
GERMAG15-01-Mag_68a87.indd 68 15-11-27 1:47 PM
EDITORIAL CONTENT
CHIC par Le Germain magazine features bold national content that’s in-depth and well-researched—perfect for readers interested in travel and lifestyle.
CHIC News: Our take on fashion, design, art, CHIC concierge recommendations: CHIC Radar: The personalities and new ideas
and great food The best addresses and new things worth keeping an eye on across Canada
to discover in Canada’s cities
CHIC Traveller: The latest trends for globetrotters CHIC Destination: Places to discover
AN EXCLUSIVE AND NATIONAL DISTRIBUTION
READERS DISTRIBUTION More than
30,000
450,000
readers
copies per issue
300,000 / MONTH
Passengers in the Air Canada
Maple Leaf Lounges of Québec
City, Montréal, Toronto, Calgary
and Vancouver 2018 NEWFOUNDLAND
CHARLEVOIX
2017
150,000 SASKATOON
Potential monthly readers
in Le Germain and Alt hotel
rooms and public areas
2017
5,000 2017
Subscribed readers who
receive their copies by mail, MARCH 2016
pollybagged
COPY DISTRIBUTION
Groupe Germain Hotels QUEBEC ONTARIO WESTERN CANADA MARITIMES
has an objective of
20 hotels in 2020 45% 40% 6% 4%
READERSHIP
Aged superior to Canada 89,95 %
26
Bachelor’s degree
or higher
superior to United States 5,6 %
45 74%
to
46%
45 Guests’ country
55 Average family of origin
are employed 38% are over 50 are in a relationship income
FIELDS OF INTEREST
GROUP GERMAIN HOTELS IS:
TRAVEL HEALTH
87% AND WELLBEING
57% 850,000
visitors each year
GASTRONOMY, FASHION AND
WINE AND
SPIRITS
ACCESSORIES
54%
1,658 rooms
79%
ART AND ARCHITECTURE,
DESIGN AND
13 hotels in Canada
CULTURE
59% DECORATING
46%
4 hotels under construction
SATISFACTION
6 provinces
97%
of readers are
satisfied or
very satisfied with
the magazine
8/10 would recommend CHIC
par Le Germain magazine to
family, friends and colleagues
9 cities
TECHNICAL SPECIFICATIONS 2016-2017
AD SIZES
édition n° 10
PP42191527
Size Trim* Non-Bleed Bleed
DPS** 17˝ X 10 7/8˝ 16 1⁄4˝ X 10 1⁄8˝ 17 1⁄4˝ X 11 1⁄8˝
Ce magazine
est à vous.
Yours to keep.
1 PAGE 8 1/2˝ X 10 7/8˝ 7 1/2˝ X 10 1/8˝ 8 3⁄4˝ X 11 1⁄8˝
ADVERTISERS MUST SUPPLY A BILINGUAL AD.
* Safety clearance for live type must be 1/4” inside the trim size.
** Ad must be supplied in its original format.
***For bleed ads, trim marks must be set OUTSIDE of the 1/8“ bleed (Offset).
chic RadaR
RATES* 10 Canadiens
à surveiller
10 Canadians
to Watch
Format 1 page Double C2
Inside
C3
Inside
C4
Back C2-P3
+ rencontres
page front cover back cover cover
Québec we meet
Byron & Dexter Peart
Belle et rebelle Jean-Luc Valleix
Bold and Beautiful Marie-Michèle Gagnon
1x 5 000 9 250 5 750 5 750 6 250 11 250
2x 4 750 8 788 5 463 5 463 5 938 10 688
GERMAG15-02-Magazine_1a49.indd 1 2015-09-17 10:02 AM
4x 4 500 8 325 5 175 5 175 5 625 10 125 MATERIAL TRANSFERS
*Net rates in Canadian dollars. Applicable taxes extra. Preferential positioning, add 10%.
Certified agencies, add 15%. Native advertising, CHIC Market ads and Insert rates upon request.
›› Via FTP: ftp.yqbmedia.com
user: groupegermain
password: dbbfb6d9ff
CLOSING DATES – 2016/2017 folder: Chic_Magazine
›› By email: advertising@yqbmedia.com (10Mb max.)
Issue Spring 2016 Fall 2016 Spring 2017 Fall 2017
›› To send YQB Média
Reserve by February 26 August 26 February 24 August 25 printed proof: c/o CHIC par Le Germain
1220, rue des Sœurs-du-Bon-Pasteur,
Material March 4 September 2 March 3 September 1 suite 220
Québec (Québec) G1S 0B1
Publication March September March September
TECHNICAL SPECIFICATIONS
A) Supply final material on DVD or CD or C) For bleed ads, trim marks must be set OUTSIDE
by FTP transfer. We prefer that you send a of the 1/8“ bleed (Offset). FOR MORE INFORMATION, CONTACT:
high-resolution PDF/X-1a respecting the ad D) Additional charges will be invoiced if material
size. You may also supply your document is not per spec requirements, e.g., wrong
in InDesign, Illustrator, or Photoshop (Mac- format, low-resolution images, RGB files, spot
ADVERTISING
based). Please make sure all graphics (photos, PMS colour, missing files, missing fonts, etc. JOSÉE ARSENAULT
illustrations, logos) are in EPS or TIFF format The hourly rate is $100. 418 929-8989
(CMYK), all fonts are included, and all images josee@arsenaultcommunication.com
We can create and produce your ad. Additional
are at a minimum of 300 dpi. Electronic files
charges are then invoiced to the client at an hourly
must be accompanied by a proof made from
rate of $125. ADVERTISING MATERIAL
file. CHIC par Le Germain magazine is not
responsible for any material NOT accompanied 418 687-6048
by a colour proof. advertising@yqbmedia.com
B) Total ink coverage for pictures should not
exceed 300%. For deeper black (rich black),
use 60C, 40M, 40Y, 100K.
CHIC par Le Germain magazine is a creation
of YQB Média, Brand Publisher.
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