ONLINE RATE CARD - Jahr Top Special Verlag
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ONLINE RATE CARD
NO 2, EFFECTIVE | 01.01.2020
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
1
OUR VISION
Whatever happens
in the world …
t
Contenance in anything
The clear round in Calgary, a case of equine her-
ge 3
pes in Frankfurt, stallion licensings, a new horse
op re lev .. .... .... .. .......... Pa
T ............ ge 4
in top-class sport. There are happening in the
or s e -related .... .. .... .. ......... Pa
H .......... e5
horse world every second - daily updated news r re a c h............ .. .. .... .. .. ...... Pag
Ou .......... .. 6
keeping horse enthusiasts well informed through e s.... .... .............. .. .. .... .. ....... Page
Rat ............ -8
the day! Plus any amount of well researched ar- s .... .... ................ .. .. .. ...... Page 7
Size ge.... age 9
ticles ranging from veterinary medicine to horse r t o r ia l Packa .. ............. P
Adve ........... .. .... .. ..
ge 10
care. News, information and opinions - around o c ia l Media. n t a c t........ Pa
S & Co
the clock on all channels. A perfect place offe- p e c ifi cations
S
ring plenty of opportunities to advertise with us!
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
2
TOP RELEVANCE IN ANYTHING HORSE-RELATED
SOCIAL MEDIA
Follower & Subscriber
ST.GEORG.DE
Range per month
17.392
Instagram-Follower
207.035 80.111
Unique Users
Facebook-Follower
715.899 7670
Visits*
Youtube-Subscriber
1.311.680 3548
Page Impressions Twitter-Follower
NEWSLETTER
Range
st-georg.de – the website for everyone!
www.st-georg.de is the platform for riders and everybody who want to share 34.195
Newsletter-
their enthusiasm and love for horses in many different aspects. Since passion Subscribers
has many facets, the users themselves decide on which of our channels they
would like to follow us.
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
3
STRONG GROWTH
Join us on the net
www.st-georg.de reaches more than 207.000
Ø PAGE IMPRESSIONS horse enthusiasts per month. Ø UNIQUE USERS
PER MONTH** PER MONTH**
• High target group relevance in horse sports
+ 36,75 %
for almost all branches of equestrian activi-
ties
+ 136 %
1.400.000 4.000.000
•V
ery loyal community = 1.863 million Unique
1.000.000 3.000.000
Users at 6.443 million visits*
600.000 *Source: Google Analytics, Quarters I-III 2019 2.000.000
1.311.680
**Source: Google Analytics, Quarters I-III 2019 and 2018,
959.171
138.084
363.387
200.000 respectively 1.000.000
0 0
2018 2019 2018 2019
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
4
DIGITAL RATE CARD
ONLINE ADS SPECIAL DIGITAL ADS
PRICE IN
ONLINE-ADS SIZE (IN PIXEL) ONLINE AD SIZE (IN PIXEL) PRICE IN EURO
EURO (CPM)
Billboard 970 x 250 42,- Super Button 300 x 125 Pixel 500,-/per Month
Medium Rectangle 300 x 250 from 28,- Newsletter Banner 600 x 74-600 Pixel 500,-/per NL
Skyscraper 160-200 x 600 28,- Newsletter Advertorial max. 350 characters 900,-/per NL
+ image
Half Page 300 x 600 28,- Online Advertorial 1 week on starting page on request
max. 120 characters + image on request Facebook-Post, Competition
Content Ad individual on request
and Christmas Calendar
Content Ad within article max. 120 characters + image on request
We are happy to assist you with the creation of banners, or you
MOBILE ADS
can send us your file in the following formats:
Mobile Billboard 320 x 50 24,-
• HTML5
Mobile Rectangle 300 x 250 17,-
• GIF/JPG/PNG maximum 100 kb and the desired target link.
• 3rd party JavaScript redirect
Mobile Content Ad max. 120 characters + image 17,-
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
5
DIGITAL FORMATS DESKTOP & MOBILE
Classic Desktop Formats
Targeted advertising-
the advertising spaces
We offer you banners on a CPM (cost per mill) basis, i.e.
you buy the desired number of advertising play-outs Billdboard Content Ad Medium Rectangle
for your desired period. The banners are then played
out in rotation with other bookings over the entire se-
lected period and distributed sensibly. As a free special
service we offer to play out advertising geographically
Half Page Skyscraper Superbutton
(e.g. according to postal codes or federal states) or
Mobile Formate
thematically (e.g. only breeding topics). After the end of
the campaign you will receive a report from us.
We are happy to assist you with the crea-
tion of banners, you can send us your file Mobile Billboard Mobile Rectangle
in the following formats:
Newsletter
• HTML5
• GIF/JPG/PNG maximum 100 kb and the
desired target link.
• 3rd party JavaScript redirect
Newsletter Banner Newsletter Advertorial
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
6
ADVERTORIAL PACKAGES
SILVER GOLD PLATIN
Online Advertorial 7 days position 1 2 weeks position 1 or 2 2 weeks position 1 or 2
on the starting page on the starting page on the starting page
Facebook campaign
(frequency 1x) over 7 days
10.000 impressions guaranteed 40.000 impressions guaranteed 60.000 impressions guaranteed
Instagram
1 Post 2 Posts
Newsletter image- and text ad Individually created according to Individually created according to
your wishes. 1 dispatch your wishes. 1 dispatch
Print Advertorial 1/2 page in
St.GEORG Magazine
Package Price 1.500,– 2.500,– 5.500,–
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
7
SERVICES OF THE ADVERTORIAL
What your advertorial
Lead story
can perform Whether single pic-
Welcome to your personalized and edited ture, gallery or image
film - there are no
advertisement. You decide how to present
limits to the design
your product the best way. Send us the space.
corresponding content and we will create an
individual advertorial for you.
Running text
Editorially revised, search en-
gine optimized and tailored to
your target group.
Videos
Move Something! Present
yourself and your product
in the video! If you wish, we
can also produce your own
Links video. Whether in scrolling
Targeted and traceable (tracking para- text or as a lead story, op-
meters) links to your products and news. timized for mobile devices,
We optimize your advertorial so that your you can reach your desired
product receives the best attention and is audience here at any time,
found in the most popular search engines. even on the move.
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
8
NEWSLETTER
A reliable companion
What‘s going on? Opinion, markets, monthly
companions - our newsletter offers orientati-
on. More than 34,000 subscribers appreciate
this regular editorial service. Every month
anew. Your chance to give your product or the Make your everyday
message of your advertorial additional reach life better
with images, text and links. Despite all the
enthusiasm for „the
big wide world“ -
anyone who reads
Dates our newsletter is
happy about tips
Magazine-Subscribers Non-Subscribers
from and for horse
Issue 11/2019 23. October 18. October
care.
Issue 12/2019 20. November 15. November
Issue 01/2020 18. December 13. December
Issue 02/2020 22. January 17. January
Issue 03/2020 19. February 14. February
Issue 04/2020 18. March 13. March
Issue 05/2020 22. April 17. April
Issue 06/2020 20. May 15. May
Issue 07/2020 17. Juny 12. Juny
Issue 08/2020 22. July 17. July
Issue 09/2020 19. August 14. August
Issue 10/2020 16. September 11. September
Issue 11/2020 21. October 16. October
Issue 12/2020 18. November 13. November
Issue 01/2021 16. December 11. December
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
9
SOCIAL MEDIA
Our strong brands as a
support This is where the action is
Our fans are always up to date and
• Individualized social media campaign seek the exchange. Reach of half a
million is not uncommon.
with your product highlight or as additional
reach for your advertorial
• 1 booking - 15 opportunities
• Guaranteed reach on Facebook, if desired
also on Instagram
Young and
• Individual, target-group-optimized design
enthusiastic
• Benefit from the enormous reach of our A picture paints a
thousand words
online channels
- especially in the
• Present your product with videos, pictures
young target group Instagram
for whom Instagram
or a picture carousel is simply an integral
Screenshot
part of their lives.
• Detailed evaluation of the impact of your
campaign during and after it is online
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
10SOCIAL MEDIA: FACEBOOK
Thumbs up
Targeting allows you to reach your exact audience based on demographics, lo-
cation, interests and even behaviors. Your message lands with those who can get
started with your products or services the most. Win-win situation: This saves your
advertising budget and is a plus for conversions and return on investment. You
only pay to reach the most valuable potential customers.
Postings and campaigns on our Face- • Conversions: Encourage users to per-
book channel for your defined goals: form a specific action on your website
Your post
(such as subscribing to your mailing list or
Here your products
• Brand awareness: Present your brand to purchasing your product). or services are not
a new audience. • Catalog sales: Link your Facebook ads only „close to“ the
• Reach: Show your Facebook ad to as to your product catalog to show users target group, but
many members of your target group as advertisements for the products they „right in the middle“
possible. might be most interested in. - and thus present all
• Traffic: Increase traffic to a specific web- over the world.
site or app.
• Interactions: Reach a broad audience to
increase the number of likes for posts or
your site, get more commitments for your
events, or motivate users to take advan-
tage of a special offer.
• Video views: Get more people to view
your video content.
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
11SOCIAL MEDIA: INSTAGRAM
An uninterrupted viewing experience
Instagram ads are as clear and simple as the channel on which they are played.
Emotional images and messages for a highly attractive target group.
We offer you the following objectives for arousel Ads: A simple swipe and the
•C
postings and campaigns on our Insta- customer is right there where he should
gram channel: be: in your range of prodcuts.
hoto Ads: Present your story on a clear
•P •C
ollection Ads: Take your target group
and simply beautiful background. Photos by the hand and take it with you to your
can be used square or horizontal. world. Collection Ads give potential cus-
tories Ads: Instagram Stories are con-
•S tomers visual inspiration. Send prospec-
sumed by more than 500 million users tive customers on a journey to discover
every day. This makes them a must-have your products. And also buy at once.
for supplementing your feed content with Become a storyteller: Your storytelling
advertisements. We are happy to help on our channel in pictures or video, but
you implement your ideas! above all in a wide range of creative
• Video Ads: Visual, emotional experiences possibilities.
Sponsered Content-Feed
such as photo ads, enhanced by optical,
acoustic and moving effects. 60 seconds,
100 percent attention. Material must be
available in landscape or square format.
Sponsored Stories
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
12CONTACT
ADVERTISING DIRECTOR ADVERTISING SALES ADVERTISING SALES
Janina Jacobsen Agnes Rhea Dethloff Annalena Lüder
Telefon: +49 (0) 40/389 06-260 Telefon: +49 (0) 40/389 06-283 Telefon: +49 (0) 40/389 06-472
Fax: +49 (0) 40/389 06-6260 Fax: +49 (0) 40/389 06-6283 Fax: +49 (0) 40/389 06-6472
E-Mail: janina.jacobsen@st-georg.de E-Mail: agnes.dethloff@st-georg.de E-Mail: annalena.lueder@st-georg.de
INTERNATIONAL SALES & MARKETING SALES FORCE NIELSEN II & IIIA MAV MEDIA ANZEIGEN-VERKAUFS GMBH
Wilfried Harms Ralf Vogel SALES FORCE NIELSEN IIIB & IV
Telefon: +49 (0) 40/389 06-273 Telefon: +49 (0) 40/389 06-151 Markus Piendl
Fax: +49 (0) 40/389 06-6273 E-Mail: ralf.vogel@jahr-tsv.de Telefon: +49 (0) 89/745083-0
E-Mail: wilfried.harms@st-georg.de E-Mail: piendl@mav-muenchen.com
IMPRINT PUBLISHING HOUSE BANK DETAILS TERMS AND CONDITIONS
JAHR TOP SPECIAL VERLAG GmbH & Co. KG Hamburger Sparkasse The „General Terms and Conditions for Advertise-
Troplowitzstraße 5 Account No. 1002127957 ments and Third-Party Inserts in Magazines“ with
22529 Hamburg BLZ 200 505 50 the Publisher‘s Additional Terms and Conditions
IBAN: DE50 2005 0550 1002 1279 57 shall apply to the processing of advertising orders.
MANAGEMENT BIC Code: HASPDEHHXXX You can find our current General Terms and Con-
Alexandra Jahr ditions as well as editions and market data on the
CONDITIONS OF PAYMENT Internet at www.jahr-tsv.de
10 days after invoicing without deduction..
WWW.ST-GEORG.DE
RATE CARD • EFFECTIVE 01.01.2020
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