ABU DHABI MEDIA KIT 2021 - FACT Magazine
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ABU DHABI MEDIA KIT 2021
FACT IS A MULTIPLATFORM
MEDIA BRAND
FACT is a popular website and monthly magazine with a well-established following in Bahrain, Qatar and the United Arab Emirates.
An urban culture and lifestyle brand, FACT celebrates the Gulf region’s food, arts, local talent and hospitality scenes. The magazine
has been published regionally since 2004, alongside its sister titles: Ohlala, Ohlala Arabia and Hadag. Several events are organised
by FACT magazine, including its annual FACT Dining Awards and FACT Spa & Wellness Awards, celebrating the best restaurants and
luxury wellbeing, recognising two of the most thriving industries in the GCC.
DIGITAL
WEBSITE AWARDS COMMUNICATION EVENTS
FACT is one of the most The FACT Dining Awards was The FACT bi-monthly newsletter Planning a media event but
comprehensive lifestyle websites established in 2010 in Bahrain. has proved an invaluable don’t know who to invite? Have
in the GCC, reaching over Designed to acknowledge, resource to Abu Dhabi readers. you launched a new menu
330,000 users every month. reward and celebrate excellence A collection of highlights and the and are unsure of how to get
FACT readers are intuitive across all key sectors of the most interesting editorial from the word out? Let FACT take
and curious about cultural hospitality industry. Today, the FACT’s website, the newsletter is the reigns with our bespoke
happenings, local events, the FACT Dining Awards has grown the place to discover the latest influencer dinners, where
latest brunch, the newest art to cover the UAE markets and restaurants, fashion trends and we will host an evening with
exhibition and other interesting is recognised regionally as the local news. Alongside hotel, some of the capitals top digital
places to check out in their ultimate hallmark of reliable restaurant, technology and influencers in attendance. A
free time. Our followers spend industry excellence. Both the motoring reviews. It’s your one great tool for gaining additional
their disposable income on FACT Dining Awards and the stop shop for food, art, culture exposure and visability within the
all the latest fashion, gadgets, FACT Spa & Wellness Awards and travel in Abu Dhabi. local community.
dining deals, staycation offers ceremonies are regarded
and more. They are highly as milestone events on the
receptive to relevant advertising calendar, attended by key
campaigns and messages, decision makers as well as
continuously paying attention to the biggest consumer media
FACT’s digital platforms, which bloggers and influencers.
offer a variety of cutting-edge
ad tech tools to maximize
return on investment: display,
email marketing, social media
advertising and more. We give
the people of Abu Dhabi exactly
what they are looking for.
FACT: NEED-TO-KNOW
DIGITAL STATS
DIGITAL OVERVIEW
WWW.FACTMAGAZINES.COM SOCIAL MEDIA
MONTHLY UNIQUE VISITS MONTHLY VISITS FACEBOOK FOLLOWERS INSTAGRAM FOLLOWERS
@FACTABUDHABI @FACTMAGAZINE
98,861+ 335,975+ 23,538+ 27,400+
AUDIENCE A B U D H A B I S U B S CR I B E R S
45,000+
FEMALE MALE
51% 49%
38% UNITED ARAB EMIRATES
22% UNITED KINGDOM
18% UNITED STATES
14% SAUDI ARABIA
8% BAHRAIN
SOCIAL MEDIA
& ONLINE
FACT prides itself on being one step ahead of its competitors when it
comes to social media and reader interaction. FACT Abu Dhabi edition
has already established itself in the digital world with an active presence
on Facebook, Twitter, and Instagram. Here, the team talk with readers,
support clients, and run the magazine’s now famous giveaways.
Twitter Instagram
@FACTMagazineME is on its way We post pictures of unusual finds, foodie
to building a reputable following, EXCLUSIVE hotspots, and the content from our
through fun and interesting tweets VIDEOS latest issue, tagging clients and using
on a daily basis. FACT creates exclusive video appropriate hashtags.
content for advertising clients to
share and promote across ALL of
Facebook our social media channels. This can LinkedIn
FACT Abu Dhabi’s Facebook be a themed night or brunch visit, This online platform provides a sneak
page is used to promote events a room review or even a special peek into all of our premium content from
and dining offers, as well as to event. We’ll film, edit and post! the latest restaurant openings to exclusive
interact with readers and clients. hotel reveals and our popular reviews.
Our brand new website www.factmagazines.com packages all the best features
from print, as well as all the latest events and happenings in Abu Dhabi.
CHECK OUT OUR WEBSITE
WWW.FACTMAGAZINES.COM
WEBSITE RATES
www.factmagazines.com is the ultimate go-to source for all things local in Abu Dhabi. First for arts, cultural happenings, fashion,
tech, motoring, dining, hospitality and travel, FACT prides itself on being fiercely local, bringing informative features directly to our
readers in the most fun and energetic way possible. Get all the latest at your fingertips on our brand new website.
TOP
VERTICAL LEADERBOARD
RECTANGLE
MPU LOWER
BANNER LEADERBOARD
WEBSITE SPONSORED
CONTENT
ADVERTISING RATES
TOP LEADERBOARD 1200 x 156 pixels | Max file size 70kb
TOP LEADERBOARD BANNER:
LOWER LEADERBOARD 728 x 90 pixels | Max file size 70kb
1 Week: Dhs 3,000
VERTICAL RECTANGLE 220 x 550 pixels | Max file size 70kb 2 Weeks: Dhs 4,500
MPU BANNER 468 x 60 pixels | Max file size 35kb 1 Month: Dhs 7,500
SPONSORED CONTENT CREATION bespoke online articles and advertorial
LOWERBOARD AND VERTICAL
SHARED SPONSORED CONTENT online article promoted on 1 social platform of your choice RECTANGULAR BANNER:
1 Week: Dhs 2,500
ONLINE READER DEMOGRAPHICS 2 Weeks: Dhs 3,500
1 Month: Dhs 6,500
DEVICE TYPE USED AUDIENCE MPU BANNER:
1 Week: Dhs 2,000
MOBILE DESKTOP TABLET FEMALE 2 Weeks: Dhs 2,500
56% 37% 7% 51%
1 Month: Dhs 5,500
SPONSORED CONTENT
Rate per sponsored content Dhs 5,500
MALE Rate per shared sponsored content Dhs 3,000
MAJORITY OF FACT SITE USERS
ARE BETWEEN AGES
49% *All fees will be subject to 5% VAT
25-44 YEARS OLD
WWW.FACTMAGAZINES.COM
DIGITAL COMMUNICATION RATES
E-Newsletter sponsorship
Reach our audience of 45K with a clickable panel or a newsletter banner on our fortnightly
e-newsetter that takes users to either a bespoke editorial or a specified landing page.
ADVERTISING RATES
NEWSLETTER SPONSORED PANEL
NEWSLETTER Rate per send Dhs 3,500
SPONSORED PANEL
Reach our audience of 45K with a clickable panel on
our weekly e-letter that takes users to your bespoke
NEWSLETTER SPONSORED AD
article hosted on our website.
Rate per send Dhs 6,000
*All fees will be subject to 5% VAT
NEWSLETTER
SPONSORED BANNER AV. OPEN RATE:
Newsletter AD 590 x 380 pixels
Max file size 70kb
16 - 20%
CUSTOM E-BLAST (EDM)
AV. OPEN RATE: ADVERTISING RATES
12 - 17% CUSTOM E-BLAST (EDM)
to 45,000 E-mail (Abu Dhabi database
Rate per send Dhs 5,400
ABOUT (Dhs 120 CPM)
Custom Eblast – Own all elements of this
dedicated email—all creative and click *All fees will be subject to 5% VAT
through URL(s), plus the subject line—that
will go out to 45,000+engaged subscribers
(Abu Dhabi). Email IDs (subscribers + previous
voters) organically grown over 7 years.
specifications:
- JPG Image artwork - no larger than 1MB
- Copy and images are required minimum of 7 working
days before date to be sent
- Provide email subject line heading
- Images to be supplied in highest resolution possible
- Multiple links are possible and should result in a
higher CTR
- Ensure one link in first paragraph to engage readers
WWW.FACTMAGAZINES.COM
DIGITAL COMMUNICATION RATES
Advertising with IG
27,400+ INSTAGRAM
FOLLOWERS
@FACTMAGAZINE
KEY IG STATS
l 3% Engagement Rate
l 8% Avg. Monthly Reach
ABOUT ADVERTISING RATES
We post pictures of
unusual finds, foodie SPONSORED IG POST
hotspots, tagging clients Rate per post Dhs 4,000
and using appropriate
hashtags. SPONSORED IG STORY
Rate per story Dhs 3,000
AUDIENCE
FACT readers are intuitive
IG CONTEST/ GIVEAWAY
and curious about cultural
Rate per contest Dhs 3,500
happenings, local events,
the latest brunch, the *All fees will be subject to 5% VAT
newest art exhibition and
other interesting places to
check out in their free time.
Advertising with FACEBOOK
23,538+ FACEBOOK
FOLLOWERS
@FACTABUDHABI KEY FB STATS
l 5% Avarage Organic Post Reach
l Majority of UAE Based followers
l Main followers comprise of the
key 18 - 35 demographic
ADVERTISING RATES
ABOUT
We post pictures of
FACEBOOK POST (ORGANIC)
unusual finds, foodie
Rate per post Dhs 3,000
hotspots, tagging clients
and using appropriate
DARK POST
hashtags.
Rate per post Dhs 4,000
*All fees will be subject to 5% VAT
WWW.FACTMAGAZINES.COM
EVENTS
INFLUENCER DINNERS
ABOUT
Dinner with four to six influencers
from Abu Dhabi with a great
engagement rate and personally
selected by the FACT team. The aim
is to gain exposure through their
social media channels for your outlet
and to increase footfall.
The hotel will host the influencer
dinner at its cost in an outlet of its
choice.
FACT will be in attendance and act
as the spokesperson for your brand.
We will encourage the influencers
to post (using the correct hashtags,
handles and geotags) and explain
the narrative and
concept.
FACT would using influencers with
a following of between 2,500 and
15,000 on Instagram.
The organiser (FACT) will select the
attendees, plan the whole event and
coordinate the activation between
the host and the attendees.
The organiser (FACT) will supervise
the media exposure of the event.
FOR ADVERTISING ENQUIRIES ADVERTISING RATES
Kia Marie Placido DINNER WITH INFLUENCERS
Sales Executive Rate per event Dhs 6,500
E: kia@factmagazines.com *All fees will be subject to 5% VAT
M. +971 56 972 1950
WWW.FACTMAGAZINES.COMEditorial Calendar 2021
JANUARY FEBRUARY MARCH APRIL MAY JUNE
BUCKET VALENTINE’S FOODIE RAMADAN DINING WANDERLUST
LIST ISSUE ISSUE ISSUE ISSUE AWARDS ISSUE ISSUE
We kickstart 2021 We’re bringing you With so many Ramadan 2021 is We reveal all the Box-fresh new
by rounding up the the ultimate #For- amazing new celebrated with our winners of the FACT experiences that
hidden gems and TheLoveOf issue. cultural food haunts annual arts take- Dining Awards after will have their
popular hotspots to From local dining opening up in Abu over with tradition- a lavish ceremony moment for
experience in the deals to romantic Dhabi, we take an al Arabic creations. held to celebrate summer travel in
UAE. From arts to escapes, cheap instagram tour of all There’s a round Abu Dhabi’s dining 2021. We’ll also
food and cultural dates, adventure, our new favourite up of all Iftar and scene. Plus, food have a spotlight on
sites, there’s some- activities and more. foodie hotspots. Suhoor offerings, reviews, yummy the best staycations
thing for everyone. February will be a Plus, all our pick plus health tips, listings and all your in Abu Dhabi and
Plus, all the regular celebration of love of monthly dining chef’s recipes, gift favourite monthly summer hospitality
features, events and with all the best guides, motoring features in fashion, promotions to
foodie deals. happenings. around the city. deals and more. arts, tech and more. make a note of.
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
SUMMER GO LOCAL CREATIVE’S EXPO 2020 OUTDOOR FESTIVE
ISSUE ISSUE ISSUE ISSUE ISSUE ISSUE
A calendar of all the A picture tour of Fashion, food, arts, We join in the Concerts, dining, Including a mega
upcoming summer Abu Dhabi done and quirky small celebration of parties and so rundown of the
events, best indoor the FACT way with businesses - we the decade and much more! FACT best festive and
brunches, round everything from the round up some take an in-depth has all you need NYE happenings at
up of kids’ summer best food options, of the UAE’s best look at what to to know for a hotels, restaurants,
camps, activities and life through a creative outlets. expect from Expo successful attempt and independent
and attractions. local’s eyes. We’ve Expect Q&As, 2020. Exclusive at camping in the venues. Plus NY
Plus summer got tips for making insta follows interviews, round desert as well as all travel, Xmas gift
staycations, the most of a hot and complete ups and all the of our favourite al guides, and winter
getaways and all summer in the city inspiration. Plus, all need-to-know info fresco hotspots to fashion alongside
monthly regulars. we all call home. the regular features. for our readers. check out. the regulars.You can also read
