WELTKUNST RATECARD 2021 - No. 53, effective Jan. 1, 2021 - IQ Media Marketing
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WELTKUNST RATECARD 2021 No. 53, effective Jan. 1, 2021 www.iqm.de
CONTENT ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 2
Advertising data
3 WELTKUNST - Title profile and dates
4 WELTKUNST – Colums | Middle section
5 WELTKUNST – 3 days in ... | Agenda
6 WELTKUNST – Basic rates |
Cooperations and Media solutions
7 Cooperations and Media solutions
8 Loose / glued inserts
9 Technical information |
Our international representatives
ADVERTISING DATA
Publisher Bank account
Zeitverlag Gerd Bucerius GmbH & Co. KG Commerzbank Stuttgart
Buceriusstraße, Eingang Speersort 1 IBAN: DE 20600400710525525200
20095 Hamburg BIC: COBADEFF600
Telephone: +49-40/32 80-0 (switch board)
Telefax: +49-40/32 80-472 (classified advertising)
Internet address
www.weltkunst.de
General terms and conditions Payment VAT
Any advertisement order implies Due on publication date; The quoted rates exclude Value Added Tax
acceptance of the general terms 2 % discount if paid before publication which may apply.
and conditions as laid down and old invoices have all been paid
under www.zeit.de/mediadaten. Published
monthly (12 + 2 extra issues)
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
WELTKUNST – TITLE PROFILE ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 3
WELTKUNST, founded 1927 in Berlin, is the baselinemedium for art investors in
Germany and therefore the most important magazine for the art market.
Lisa Zeitz is the deputy editor. Dr. Gloria Ehret and Christoph Amend, deputy editor
of the ZEITmagazin are the publishers of WELTKUNST.
WELTKUNST showcases the most attractive works from the different eras of art –
from the Old Masters to contemporary artists. The magazine is clearly structured
and kicks off with entertaining and expert columns and sections like “Three Wishes”
or “What Moves Art”.
The extravagant middle section of the magazine features in-depth profiles, reports
and photo spreads. And the “Collector’s Seminar” devotes around ten pages to a
specialised field every month.
The “Three Days In …” section takes our readers on a journey to an art metropolis
and showcases art and art events in the region.
The magazine closes with „Agenda“, providing compact information on all the
important dates and news of the month and featuring the interview series “What
Did You See?” with the world’s most influential curator, Hans-Ulrich Obrist.
printed circulation: 25,000 copies (publishers information)
Publication: 12 times per year plus at least 2 extra publications
WELTKUNST – DATES
Issue Publication date Closing date
180 special issue 15.12.2020 17.11.2020
181 February 26.01.2021 23.12.2020
182 March 23.02.2021 26.01.2021
183 April 23.03.2021 23.02.2021
184 special issue 06.04.2021 05.03.2021
185 May 27.04.2021 26.03.2021
186 June 25.05.2021 23.04.2021
187 special issue 29.06.2021 01.06.2021
188 August 27.07.2021 29.06.2021
189 September 24.08.2021 27.07.2021
190 October 28.09.2021 31.08.2021
191 special issue 12.10.2021 14.09.2021
192 November 26.10.2021 28.09.2021
193 December 23.11.2021 26.10.2021
194 special issue 14.12.2021 16.11.2021
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
WELTKUNST – COLUMNS ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 4
The entertaining columns in the first part of Weltkunst provide the reader with a laid- In the “Secret Twins” section, we reveal amazing similarities between well-known
back yet expert intro to the magazine content. In “Time Machine”; Holger Liebs, Head figures like Sylvester Stallone and Raffael’s portrait of Cardinal Antonio del Monte
of Publishing at Hatje Cantz, analyses famous works to ascertain their topical rele- dating all the way back to the year 1511.
vance. In “3 Wishes”, the reader can find works of art costing less than 10,000 €.
WELTKUNST – MIDDLE SECTION
The middle section is also about big reports, profiles and opulent photo spreads
supplying readers with in-depth information on topics from the entire breadth of
the art world.
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
WELTKUNST – 3 DAYS IN ... ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 5
Readers of Weltkunst like to travel. In the “3 Days In …” section, we showcase the
art scene in a different metropolis or region each month – and provide tips on
important addresses and sights that are really worth seeing.
WELTKUNST – AGENDA
The magazine closes with „Agenda“, providing compact information on all the
important dates and news on auctions, trade fairs and exhibitions.
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
BASIC RATES ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 6
WELTKUNST
1 2 3 5
4 6
7
S 188 x 271 mm S 92 x 271 mm S 188 x 133 mm S 60 x 271 mm S 92 x 133 mm S 188 x 64 mm
A 440 x 300 mm A 220 x 300 mm A 76 x 300 mm
S = type area, A = bleed
No. Format basic rate b/w and colour
1 Opening Spread € 21.200,00
1 First DPS (2/1 page) € 19.900,00
1 2/1 page € 16.750,00
2 cover page € 11.200,00 Discount structure
2 1/1 page € 8.950,00 min. 3 adverts = 5%
3 1/2 page vertical € 6.700,00 min. 6 adverts = 10 %
4 1/2 page horizontal € 6.700,00 min. 12 adverts = 15 %
5 1/3 page vertical € 6.000,00
6 1/4 page vertical € 4.600,00
7 1/4 page horizontal € 4.600,00
no VAT included
COOPERATIONS AND MEDIA SOLUTIONS
Weltkunst specials: your direct line to more than 3 million* readers interested in art
On request, we can create and design your customised supplement in the full circulation or a circulation split of ZEIT,
HANDELSBLATT and TAGESSPIEGEL. This ensures that your ad holds maximum appeal for readers, from the design and
layout all the way through to the copy. We produce the ads in close consultation with you – from the initial briefing and the
first rough draft to the finished product.
* Source: AWA 2015, LA Berlin 2014
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
COOPERATIONS AND MEDIA SOLUTIONS ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 7
Exclusive Weltkunst events
Showcase your brand in a high-end setting.
• Exclusive attendees: decision-makers from the worlds of business, art and culture
• Exclusive locations
• Exclusive and surprising topic combinations
• Communication-focused information in WELTKUNST in the form of reports and advertising
COOPERATIONS AND MEDIA SOLUTIONS
Corporate publishing: the art of intelligent corporate communication
• Realisation of ambitious projects in the fields of art, culture and tourism
• The entire spectrum of corporate publishing: from consulting and conception through to realisation,
ad marketing, distribution and marketing
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
LOOSE / GLUED INSERTS ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 8
Loose inserts
Supplements are printed products loosely inserted in the magazine.
Rates per 1,000 copies full circulation insertion possibilities
full circulation
up to 25 g
up to max. 50 g
€ 210.00
€ 260.00 Size
B
Plus postal fees, price on request. Minimum: 95 x 145 mm (W x H),
The loose insert rate is not discountable but an agency commission will be granted.
Maximum: 200 x 280 mm (W x H)
Paper weight
Two pages loose insert: minimum: 115 g/m2. Four pages loose insert: maximum: 100 g/m2.
Technical conditions: Supplements are inserted by machine in the magazine and therefore have to meet special preconditions. For supplements consisting of several pages the closed
page has to be parallel to the back of the magazine. Accordion fold inserts with stapled or adhesive postcards cannot be processed. Inserts with an adhesive
postcard, must position it with an adhesive strip parallel to the closed back of the insert.
Glued inserts
Glued inserts are stuck on to the basic ads, so they can be easily removed and used.
Rates per 1,000 copies full circulation Paper weight Insertion possibilities:
full circulation
( postcards or other rectangular, unfolded
€ 120.00 normally 150 g/m²
print products, empty sealed envelopes)
Size
Ad to be placed: 1/1 page full circulation DIN A6 to DIN A5
Postal costs are included in the costs for adhesive inserts.
No discount on insert costs. Agency commission is given..
Order
Paper weight Final acceptance of any order is dependent Ad to be placed
for unfolded printed items usually 150 g. on binding samples being submitted (5 x). 1/1 page full circulation
Technical conditions: Adhesive inserts may not contain dangerous substances. Any disposal costs incurred by adhesive inserts are the responsibility of the client.
Bound-in inserts
B ound-in inserts are print products/prospectuses firmly bound-in to the magazine.
Rates per 1,000 copies full circulation Paper weight Insertion possibilities
full circulation
up to 2 pages € 225.00 minimum 115 g/m²
Size
up to 4 pages € 235.00 minimum 80 g/m²
Untrimmed size: 226 mm x 309 mm
Plus technical costs.
More comprehensive bound-in inserts on request
(6 mm heading trim and 3 mm foot trim,
3 mm side trim, 3 mm gutter bleed).
B
To avoid endangering text and picture
elements by the bleed format, they sould
be positioned at least 2 mm away from the
edges of the final trim format on all 4 sides.
Technical conditions: Bound-in inserts should be delivered folded, in final, untrimmed format. All bound-in inserts with a 3 mm margin at the gutter.
Delivery:
Loose inserts, bound-in inserts, adhesive inserts have to be well packed, all facing in one direction, separated by covers at least 2 mm thick and delivered free to the printers on
Europa palettes 14 days before publication.
Delivery notes must contain the following details:
• sender and recipient
• magazine, issue no.
• product name distribution
• no. of copies on the palet, no. of pallets, total number of units in the delivery
A sample should be prominently attached to each packaging unit.
Delivery adress
NEEF + STUMME premium printing GmbH & Co. KG • z. Hd. Herr Michael Gartzke • Lessingstraße Werk 2 • D-29378 Wittingen
no VAT included
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
TECHNICAL INFORMATION ZEIT WELTKUNST RATECARD NO. 53,
effective Jan. 1, 2021 9
WELTKUNST
Data transfer Web-Upload: www.anzeigeneingang.de Filesize To avoid outsized files please crop the image section to the
Mail: weltkunst@anzeigeneingang.de necessary size by Photoshop. If greyscale-tiffs or bmp-files
Post: data carrier to postal address are used in the document the background color should be
set to white.
Formats magazine format:
220 mm wide x 300 mm high Printing material Delivery of files ideally in print-ready pdf-Format
with binding digital colour proof. If digital pictorial
Bleed margin 5 mm on all 4 sides. Bleed-endangered elements
data are delivered without digital proof the publisher
have to be at least 8 mm inside the trimmed edges
accepts no responsibility for substantial and colour
Type area 188 mm wide x 271 mm high accuracy.
Colour print-outs from standard ink-jet printers are
Printing process sheetfed offset, computer to plate process not recognised as binding colour digital proof and
Paper cover: are not accepted by the publisher
250 g/m2 wood-free, glossy coated Data media CD-Rom, DVD-Rom
inside: Proofs on request 35,– €
100 g/m2 wood-free, white, gloss, fully-coated
Postal address Mediengruppe Main-Post GmbH
Possible shining-through of the back page z. HD. Digitale Bearbeitung – WELTKUNST –
with bright ad copy cannot be ruled out. Vorstufe 1. OG, Berner Straße 2, 97084 Würzburg
t +49-931/60 01 414
Colours ISO Coated V2 300 (ECI)
(Profile-download at www.anzeigeneingang.de) Further information www.anzeigeneingang.de
and Upload:
Image structure cover: max. 300 %
inside: max. 300 % Please check advertisement deadlines.
Total amount of colour: max. 300 %
Important information!
Screen 80 L/cm When delivering your ad via email or internet please provide the respective publication
and issue-number / -date for better allocation.
Image resolution 300 dpi
Regardeless of the transfer of your ad the publishing company needs a written ad-order.
File formats Please send us print-ready PDF/x-1a or PDF/X3 files. Please let us know in advance, how your ad will be transferred.
If you have questions about PDF production, we will be
pleased to help you.
no VAT included
OUR INTERNATIONAL REPRESENTATIVES
Austria/Czech Republic/Croatia/ France Switzerland
Hungary/Slovenia/Slovakia MEDIA EMBASSY INTERNATIONAL Goldbach Publishing AG
proxymedia e.U Pierre-Andre Obé Yulia Strotmann
Internationale Medienvertretung & Service 7 rue Michel Chasles Werdstrasse 21
Michael Schachinger-Brauner 75012 Paris CH-8021 Zürich
Wiesengasse 3 France Phone (+41) 44 248 40 14
A-2801 Katzelsdorf Tel.: (+33) 6039 20915 E-mail: yulia.strotmann@goldbach.com
Phone (+43) 2622/ 36 7 55 E-mail: sales@media-embassy.fr
Mobil (+43) 676/970 1517
E-mail michael.schachinger@proxymedia.at Italy
K.media
Benelux
Bernard Kedzierski
Mediacontact International
Via Bonaventura Cavalieri, 1/3
Jean Mineur
20121 Milan
Place Guy D‘Arezzo 17 b8
Phone (+39) 02 29061094
1180 Brussels
Fax (+39) 02 29062341
Belgium
E-mail info@kmedianet.com
Phone (+32) 2 343 43 71
E-mail j.mineur@mediacontact.net
Content Title profile Colums 3 days in ... Basic rates Cooperations and Loose / glued inserts Technical information
Advertising data and dates Middle section Agenda Cooperations and Media solutions International
Media solutions representatives
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