PARTNERSHIP, SPONSORSHIP & ADVERTISING OPPORTUNITIES 2020 / 2021
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PA RT N E R S H I P , S P O N S O R S H I P
& ADVERTISING OPPORTUNITIES
2020 / 2021
G R E AT
TRADITION
ONE OF THE MOST DECORATED TEAMS IN ENGLAND
HAVING WON ALL THREE DOMESTIC TROPHIES
Blackburn Rovers are one of the world’s oldest and most famous
clubs. The iconic blue and white halves are recognised around the
globe. The Club’s proud heritage is a vital part of its modern day
identity and Ewood Park is a true football landmark.
Formed in 1875, Rovers were a founding member of the Football
League and later the FA Premier League. Blackburn Rovers entered
the history books winning the Premier League in 1995 and remain
one of only six teams to have won the title.
The Club’s record in the FA Cup is one of the best having won the
prestigious trophy six times. Blackburn Rovers are also the only
club to have won the trophy three years in a row.
Founder members FA Cup winners League Cup Founder members 11th most
of The Premier six times. The only winners in 2002 of the original successful English
League and winners club to have won Football League club of all time
in 1995 the FA Cup three
years in a rowCAPTIVE
AUDIENCE
OUR SPONSORSHIP AND ADVERTISING OPPORTUNITIES
ARE FORMULATED TO DELIVER LONG-TERM
OBJECTIVES, BUILD AWARENESS AND DEVELOP
RELATIONSHIPS AND SUCCESS FOR OUR PARTNERS
We have packages available to suit any budget to ensure you
maximise the benefits of being associated with one of the
most famous names in football. Choose from a selection of
traditional and innovative advertising and sponsorship options
that cater for local, regional, national and international brands.
Our football club is the premier social and commercial hub for
the area, so whether your business is focused on reaching the
consumer directly or supplying other businesses, Blackburn
Rovers have the solution for you!375,000 Supporter base
attended home fixtures in
77% Male 23% Female
2018/19
153,008
Unique customer records
238,000
Twitter followers
on database
21,577
Matchday attendance vs.
276,000
Facebook followers
Preston North End
2,667,300 3,750,000
Annual sessions on
Video views on YouTube
rovers.co.uk
5,541,717 88,000
page views on Instagram followers
rovers.co.uk
79,655 47,163
Distinct email addresses - 2017/18 away following.
active and engaged 7th highest in the EFLWEBSITE
SPONSOR
ROVERS.CO.UK: OUR OFFICIAL WEBSITE IS AN
INVALUABLE TOOL FOR THE CLUB TO COMMUNICATE
WITH ITS FANBASE
Our website is updated throughout the day providing
news and features on all things Rovers. It is also an ideal
advertising platform for businesses looking to raise their
profile and promote their services within the community.
The high volume web traffic on both desktop and mobile
devices creates opportunity for reciprocal links to the
sponsors website and promotional materials, increasing the
potential for visits to your website. Your company logo will
also feature on all published content as an official partner
within the header and footer section.
2,667,300 5,541,717 visited from 65.4% Mobile
annual sessions page views 129 countries 25% Desktop
9.6% TabletSOCIAL MEDIA INDIVIDUAL
SPONSOR
PLATFORM
PACKAGES
AVAILABLE
PROMOTE YOUR BRAND TO MORE THAN A HALF A
MILLION PEOPLE A MONTH
Associate your business with one of the most prestigious
brands in Lancashire, through a targeted campaign that will
garner more brand exposure and equity than you will find
anywhere else, by becoming our social media sponsor.
238,00 followers
Interact with our fans and be part of the conversation through 25,000,000 impressions
our engaging social media channels.
Our digital platforms create an opportunity to create stories,
advertorial or plain adverts promoting the partnership, 276,00 likes
including reciprocal links to the sponsors website and 50,735,365 impressions
promotional materials. Social media sponsorship will place
your business on at least five posts per platform each week.
88,000 followers
Single platforms are available or all channels can be
integrated in a single deal. Please apply for information and 1,120 average likes
package details.DIGITAL
PERIMETER
ADVERTISING
DIGITAL PITCHSIDE ADVERTISING INDUSTRY-LEADING
HIGH RESOLUTION TV FACING DIGITAL LED
PITCHSIDE ADVERTISING
Rovers offer the best, most impactful system in football. The
P8 resolution is state of the art and guarantees the most
effective way to reach a huge TV audience.
Our design team can assist in creating the most effective,
animated executions to maximise visibility and impact.
SEASON SINGLE LIVE TV FIXTURE SINGLE FIXTURE
£3,500+VAT
Prices based on per minute
£750+VAT
Prices based on per minute
£450+VAT
Prices based on per minute
per home League fixture per home League fixture per home League fixtureDIGITAL ROADSIDE ADVERTISING OUR VIBRANT DIGITAL SCREEN IS STRATEGICALLY POSITIONED TO MAXIMISE IMPACT Located on the main commuter route in and out of Blackburn, the dual-sided screen will allow you to target the high volume traffic that passes Ewood Park each day. Located between the M65 and Blackburn town centre, this dominant display can be seen both day and night by up to 1.3 million* drivers fortnightly, creating a valuable promotional platform. *Source: ELONEX PACKAGES FROM £300+VAT PER WEEK
MATCHDAY
PROGRAMME
OUR MATCHDAY PROGRAMME IS A TRADITIONAL TOOL
FOR THE CLUB TO COMMUNICATE WITH ITS FANBASE
Providing news and updates of all things Rovers, it is also an
ideal advertising platform for businesses looking to raise their
profile and promote their services within the community.
With a readership of over 60,000 per season ranging from
core supporters and visiting fans to high net-worth individuals
and business owners, this remains a highly effective way to
spread the word on your brand and products.
FULL PAGE ADVERT
£450+VAT PER GAME
£4,500+VAT FULL SEASON
CLICK TO
HALF PAGE ADVERT QUARTER PAGE ADVERT
VIEW OUR NEW
INTERACTIVE
£270+VAT PER GAME £180+VAT PER GAME NEW ONLINE
£2,700+VAT FULL SEASON £1,800+VAT FULL SEASON VERSIONPLAYER
SPONSORSHIP
PROMOTE YOUR BUSINESS ACROSS MULTIPLE CHANNELS
Our player sponsorship packages are designed to give you
access to a variety of marketing channels at the same time,
spreading the reach of your brand.
Package includes:
• Branding on the player sponsor page in the matchday
programme at all first team home games
• Branding on the player sponsor adverts on the big screen at
all first team home games
• Branding and web link on the player profile page of the BRFC
website next to your chosen player for the season
• Two matchday tickets and two JACK’S KITCHEN Lounge
passes to one home game during the season
• Invitation to the Senior Training Centre, to view training, have
a tour of the facilities and have lunch. Also to meet and have
photos taken of you being presented with your players shirt
(signed) with your sponsored player
• Branding within the player section of the new Business At
Rovers website
FROM £950+VAT PER SEASONBACK OF SHORT SPONSOR OUR SHORTS SPONSORSHIP PACKAGE PROVIDES A PLATFORM TO PROMOTE YOUR BRAND TO A CAPTIVE AUDIENCE OF MILLIONS Back of shorts sponsorship is an extremely cost effective and efficient method of engaging with your target audience and key demographics, both locally and nationally and internationally. Benefits include: • Branding on player technical kit - both Home & Away • Replica shorts - option to be printed with your company logo in-store • LED Perimeter advertising at Ewood Park • Media back drop presence - pre & post-match interviews • Opportunity for player appearances for promotional purposes • Match day Activation opportunities • Half page advert in our match day programme • Featured on Rovers.co.uk as Official Club Partner • Logo on marketing communications to opted-in supporters • In-Stadium promotion - Big screen TV, Concourse • Option for hospitality packages including car parking for guests
ACADEMY SPONSORSHIP ELITE LEVEL YOUTH ACADEMY, HOLDING CATEGORY 1 STATUS AS AN OPERATING ACADEMY - ON A PAR WITH MANY ELITE PREMIER LEAGUE CLUBS The Academy teams compete in both regional and national Category 1 Premier League tournaments as well as various international tournaments at all age levels. The Academy plays a key role in developing and producing players that are technically, tactically, mentally and physically ready for senior level professional football. Placing Academy scholars with our expert staff and coaches creates the best possible chance of maximising player potential. Package includes: • Logo on all academy team shirts U9-U18 • Prominent pitchside advertising boards • Approved use of Blackburn Rovers Club and Academy crests • Clear brand presence on Academy signage, pitches and facilities • All Academy related news, match reports & content to be clearly sponsored on Rovers.co.uk • lear brand visibility in academy section of men’s senior programme for all home fixtures • Academy advertising opportunities
SENIOR TRAINING CENTRE A TRULY UNIQUE OPPORTUNITY TO BECOME THE FIRST TITLE SPONSOR OF OUR STATE OF THE ART FIRST TEAM TRAINING FACILITY Comprised of seven pitches, a brand new 4G indoor dome, full rehabilitation pool, physio suites and scientific analysis suites, our training ground is the heartbeat of the Club. As well as serving as a base for the first team, the Brockhall based Senior Training Centre is also used by the Club’s Academy and Community Trust as well as the venue that hosts our local and national pre-match media interviews and events. Package includes: • Training Ground title naming rights • Approved use of Blackburn Rovers Club Crest • Clear brand presence on all site signage, pitches and facilities • Player appearances for promotional purposes • Complimentary tickets • Behind the scenes access
THE JACK WALKER STAND
MULTIPLE ADVERTISING OPPORTUNITIES AVAILABLE
RIVERSIDE
STAND SPONSOR
CAPITALISE ON THIS RARELY AVAILABLE MAIN
STADIUM ASSET
Associate your brand with the iconic Riverside Stand. This YOUR BRAND HERE
YOUR BRAND HERE
is THE most visible and impactful media site in the stadium
– in full view of all executive lounges, the main stand and
Directors’ Box plus over 80% of the stadium audience.
Price includes:
• Main Riverside fascia (210m)
• Selection of supporting ad board sites Big Screen - Concourse TV
• Designation of marketing collateral, match tickets
• Logo included on official website partner page and footers
• Logo included on team sheets
• Executive Hospitality - table of 6 in Premier Suite
Fee negotiable subject to final package of rightsYOUR BRAND HERE
YOUR BRAND HERE
YOUR BRAND HERE
YOUR BRAND HERELOOKING FOR A BESPOKE PA C K A G E ? CONTACT A MEMBER OF THE TEAM email business@rovers.co.uk
“Entertaining football mixed with brilliant hospitality means
there’s no better place to be on those Saturday afternoons!
Even better times are on the horizon on the pitch and the
same can be said off it with the superb ambience and
quality standard of the hospitality to enjoy with friends,
family or clients at East Lancashire’s number one club!”
The Envelope Works Group, Group Ceo
MARK FARRIMOND
Be at the heart of the action on the pitch and off!
This is where the business community gathers, where old
friends stay in touch, where families celebrate and where it
pays to be seen! Enjoy the premier standard of hospitality
in the best surroundings and atmosphere around!
FC Business Editor
AARON GORULEYC O N TA C T T H E C O M M E R C I A L T E A M
B L A C K B U R N F O O T B A L L A N D A T H L E T I C C L U B LT D
business@rovers.co.uk | hospitality@rovers.co.ukYou can also read
