2021 Media Kit - HOUR Detroit Magazine
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2021 Media Kit
MISSION
Hour Detroit magazine is metro Detroit’s
award-winning city magazine, committed to
providing readers with relevant, informative,
useful and entertaining coverage of the region
and its people.
ACCOLADES
Published since 1996
No. 1 City Magazine in the Country
By The City & Regional Magazine Association
58 Excellence In Journalism Awards
2016 – 2020
By Society of Professional Journalists – Detroit Chapter
28-Time Winner
City & Regional Magazine Association Awards
Best Regional Magazine
By Folio
TOTAL BRAND REACH
651,671
348,337
Print Readers*
50,000
Digitial Edition Recipients
43,734
Facebook Followers
78,000 72,900
53
Monthly Web Site Visitors Twitter Followers
15,000 53,700
62% Median Age* 38% E-Newsletter Subscribers Instagram Followers
Female Male
87% 70.8% 56%
College Educated* Frequently purchase Keep issues for one
products or services from month or longer*
ads seen in Hour Detroit*
Average HHI*
$193,454
*CVC Audit, June 2019
CIRCULATION Hour Detroit has a monthly print run of 45,000 copies. Hour Detroit uses three major distribution channels: Paid Subscription On average, Hour Detroit reaches 27,000+ paying subscribers each month throughout the metro Detroit area. Demographic Targeting 14,000 copies to the most affluent households in Metro Detroit; those with a household income of over $250,000. Newsstand On average, 4,000+ copies of Hour Detroit are distributed to more than 350 newsstands across metro Detroit. Digital Edition: E-mailed to 50,000 affluent Metro Detroiters. 68% increase in paid subscribers from June 2018 to August 2020!
2021 EDITORIAL CALENDAR
BELLE ISLE UPDATE
DETROIT'S REVIVED ISLAND JEWEL
PLAYING WITH FIRE
CHEF BRAD GREENHILL BRINGS
SUIT YOURSELF
WELCOME SPRING IN ELEVATED
THE
2020 City Guide (to the Outdoors) F I N D P L E N T Y TO D O W H I L E K E E P I N G SA F E
W I T H O U R R O U N D U P O F O U TS I D E O PT I O N S
STILL HAS A LONG TO-DO LIST THE HEAT AT CORE CITY'S MAGNET SEPARATES WITH A ’60S VIBE
Featuring
RACING LEGEND
P LU S 10
ROGER PENSKE
S P O RTS
STOCKX'S B E T TI N G BEST NEW WAX AT OUR
RESTAURANTS
BEST
I S C O M I N G.
NOSTALGIA
JOSH LUBER AND C OV I D -1 9 S P EC I A L R E P O RT
GREG SCHWARTZ But when? These dining scene newcomers DETROIT’S
LIP BAR OWNER THE SERIOUS SPECIAL
are not to be missed
TRUE SPIRIT From GM and Ford to restaurants that
MELISSA BUTLER BUSINESS Stories of kindness and loss
from a region in the grip
pivoted to serve the greater good, the region has
JAMES BEARD
of adult toys LO CA L VO I C E S
Whether making them, selling
them, or simply spinning them,
of a deadly pandemic risen to the challenge of COVID-19
WEIGH IN ON
OUR ANNUAL
UR A N
FINALISTS Detroit is teeming with people P LUS
SISTER PIE AND
DELUXE DINER
Womanhood who are passionate about
The Siren Hotel
in 2020 READERS POLL
Plus
TATHE YEAR T
ZINGERMAN'S VIN YL R ECO R DS
ROADHOUSE adds a glorified
greasy spoon A L SO
Six BURNING ... and more!
Loni Love A DOCTOR'S DIARY
QUESTIONS Rhonda Walker
ALSO Dispatches from the front line
Featuring
Bring
in the battle against COVID-19
for the year in Lena Epstein E S SAY I ST
state politics PLUS DJ G I A N T
CA R L C R A I G ,
D ES I R E E CO O P E R
FINDS HOPE AFTER ARMAGEDDON
S
...AND MORE D F L O U R shin Detroit's dining scene might
ILLE e WDET'S IN THE CITY'S
sa 1 0 LO CA L
E- M tt G R E AT E R N AT U R E never be the same. Could
Euro-tripping US his V I N Y L P H I L ES ANN DELISI,
Glamour
HO m it emerge even better?
RE
OF
ec SHARE THEIR T EC H N O I C O N
at Corktown's
on the
M ca
O W H AT ST R U G G L I N G
R TOP PICKS FOR J UA N AT K I N S,
CORK & GABEL R E S TA U R A N T S
of
F
YO U R L P L I N E U P and more ...
Ro
E
N E E D N OW — A N D
AD
m
an
W H E N T H I S I S OV E R
M
cu
TA
Meet this year’s
isin
PA S
e
Bridal couturier
HOUR DETROITERS
Katerina Bocci
on turning up the $3.95
drama for your big day
MARCH 2018
HOURDETROIT.COM PLUS $ 3. 9 5 O CTO B E R 2 0 1 6
HOU R D E T ROIT.COM
MINDS MADE UP WHAT MICHIGAN DEMS
TWO-DOZEN MOTOR CITY MOVERS WHO'LL SHAPE LIFE IN — ARE THINKING AS THE PRIMARY APPROACHES
AND WELL BEYOND — SOUTHEAST MICHIGAN IN THE YEAR AHEAD SPIRIT GUIDES ON THE STREETS WITH
THE TWIN SISTERS OF GEMINEYE TAROT
January February March April May June
Editorial Editorial Editorial Editorial Editorial Editorial
• Hour Detroiters • Bridal • Restaurant of the Year • City Guide • Travel • Best of Detroit
• Health • The Women’s Issue • Décor & Design • Spring Fashion • Auto
• Diversity & Inclusion • Medical • Education • Landscaping
• Youth Activities
Advertising Advertising Advertising Advertising Advertising Advertising
• Ask the Experts: Health & • Ask the Experts: Women’s • Top Chiropractors • Parents’ Guide to College • Ask the Experts: Trusted • Real Estate All Stars
Beauty Health • Ask the Experts: • Ask the Experts: Dentistry Advisors • Featured Physicians
• Private Schools • Women Who Move Detroit Health & Beauty • Ask the Experts: Chef Tips & • Travel Destinations • Ask the Experts: Men’s Health
• Faces of Detroit • Featured Physicians • Private Schools Techniques • Travel Directory
• Bridal Directory • Top Orthopedic Surgeons • Private Schools & Summer
Camps
Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines
Advertorial Space Deadline: 11/13/20 Advertorial Space Deadline: 12/13/20 Advertorial Space Deadline: 1/13/21 Advertorial Space Deadline: 2/13/21 Advertorial Space Deadline: 3/13/21 Advertorial Space Deadline: 4/13/21
Display Space & Material Deadline: 11/20/20 Display Space & Material Deadline: 12/20/20 Display Space & Material Deadline: 1/20/21 Display Space & Material Deadline: 2/20/21 Display Space & Material Deadline: 3/20/21 Display Space & Material Deadline: 4/20/21
Supplement Issue
• Health Guide delivered with
May issue
2021 EDITORIAL CALENDAR
P LUS College football's COVID crisis How Creem rocked the world PLUS RISK ASSESSMENT THE NEW ROMANTICS A CHILL IN THE AIR DECISIONS, DECISIONS
Sizing up key races ahead of November
BORROW, DON'T BUY
Inside Carhartt's new tool lending library
THE RICE STUFF
New Asian-inspired eats in Ann Arbor
Why our votes are (likely) safe Fall styles on Hollywood's rising stars Will cold doom distanced dining?
PLUS
The Cool Kid T HE
INSIDE DETROIT’S J UST I N B E CKE R G L A MOROUS
GEORGE FLOYD THE The Comfort Queen AND TH E I R
PROTESTS: FOOD
S A B R I NA G L A M S QUA DS
‘BLACK PEOPLE ISSUE
l s!
See why nurse GA L LOWAY STARRING LOCAL
tai
ARE IN PAIN’ assistant STYLESETTERS AND
The Trendsetter
50+ Black chefs
Judith Gray-Davis TH E FASH ION AND
ck
Best
is Top Doc Rana SA R AH H E R M I Z BEAUTY EXPERTS
Co C K T A I L S
Awdish's hero. MORE THAN WH O H ELP TH EM !
and servers, 1,300 The Glam Gal
E N I D G OODM AN
STAND OUT
FALL ARTS PHYSICIANS CO
entrepreneurs
Dressed
URE IN 93
AND CULT The Swag Savant
C O C K TA I L S !
and restaurateurs IN THE TIME
OF COV ID
SPECIALTIES B RUCE
SC H WA RT Z The
who are shaping 2019
the way we dine
TOP DOCS WE’LL
DRINK
AFTER THE SHUTDOWN
CAN SUMMER
TO
AND THE HEROES ALSO
MEET 2020'S WHO INSPIRE THEM
BE SALVAGED? LIST Flashback Fashion
TASTE MAKERS
The Dapper
THAT!
Designer MODERN TWISTS
A K I C HOK L AT ON Y2K STYLES
The Dandy Get Hands-On
COVID-BATTERED BUSINESSES UP NORTH L A R RY PLUS EXPERIENTIAL
are banking on the region’s natural beauty to lure Featuring A L E B I OSU GIFT-GIVING
skittish vacationers and save their stunted season Chef and Cooking Class Queen QUIANA BRODEN The Class Act 24 HOUR S 32 PL ACES TO SIP DETROIT’S
L I R I A DE DV U K A J- OF LE MANS MOST INSPIRED SPIRITS
CHEF GODWIN IHENTUGE of Yum Village S I N I S H TA J AN AUTO WRITER
REMEMBERS
Willis Show Bar’s RAVEN LOVE
and more!
DETROIT’S VICTORY
Plus
W HE RE IS Man About Town
HE NOW?
CH ECKING IN WITH
MEET THE ‘NIGHT MAYOR’ $ 3. 9 5 O CTO B E R 2 0 1 6
DON'T MESS WITH DANA NESSEL STRAIGHT TO VIDEO JOE CADA, TH E H O U R D E TRO I T.CO M
The state's history-making attorney general These metro Detroit food entrepreneurs YOUNGEST WINNER
is up for a fight — or a whole slew of them have found a vibrant new niche online OF TH E WORLD
SERIES OF POKER
FEATURING MUSEUMS, MUSIC, MOVIES THE TALKS OF THE TOWN MAIN EVENT
Whether virtual or live, options abound TEDxDetroit is full of big ideas
July August September October November December
Editorial Editorial Editorial Editorial Editorial Editorial
• Outdoors & Recreation • The Food Issue • Fall Fashion • Top Docs • Best Dressed • Gift Guide
• Design & Décor • Design & Décor • Give Detroit • Cannabis
• Education
Advertising Advertising Advertising Advertising Advertising Advertising
• Top Dentists • Faces of Detroit • Ask the Experts: • Featured Physicians • Ask the Experts: • Ask the Experts:
• Ask the Experts: • Ask the Experts: Health & Beauty • Top Dentist Profiles Pain Management Dentistry
Pain Management Chef Tips & Techniques • Travel Destinations • Top Chiropractor Profiles • Winter Travel Destinations • Holiday Marketplace
• Travel Destinations • Private Schools • Ask the Experts: • Holiday Marketplace •Top Dermatologists and
Trusted Advisors • Senior Living Guide Plastic Surgeons
• Give Detroit
Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines Space & Material Deadlines
Advertorial Space Deadline: 5/13/21 Advertorial Space Deadline: 6/13/21 Advertorial Space Deadline: 7/13/21 Advertorial Space Deadline: 8/13/21 Advertorial Space Deadline: 9/13/21 Advertorial Space Deadline: 10/13/21
Display Space & Material Deadline: 5/20/21 Display Space & Material Deadline: 6/20/21 Display Space & Material Deadline: 7/20/21 Display Space & Material Deadline: 8/20/21 Display Space & Material Deadline: 9/20/21 Display Space & Material Deadline: 10/20/21
Supplement Issue
• Dining Guide delivered with
December issue
PRESENTED BY
METROPOLITAN OVER
2020 252
EXPLORE
DETROIT’S
NTS,
RESTAURA
DESSERTS,
DINING
DISHES, MORE!
AND
GUIDE
4 LOCAL CATERING
CHEFS ON COOKING
WITH CANNABIS
&
SAMPLE SIZE:
YOUR FIELD
GUIDE TO METRO
DETROIT’S TASTIEST
TASTING MENUS
+
GET OUT OF TOWN:
WHERE TO EAT
(AND DRINK)
IN MICHIGAN’S
BIGGEST
FOOD CITIES
Antonio’s
Cucina Italiana
New Zealand
Lamb Chops
A publication of Hour Media
C1_Cover_DiningGuide2020.indd 1 12/30/19 12:43 PM
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