Manitoba's Hockey Community - 2020-2021 Season

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Manitoba's Hockey Community - 2020-2021 Season
2020-2021 Season

 PRINT + DIGITAL MEDIA KIT

Manitoba’s
Hockey                       For advertising, please contact:

Community                    SEAN DAVIS
                             Publisher
                             sean@davismediaco.com
                             Phone: (888) 705-8871
Manitoba's Hockey Community - 2020-2021 Season
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE                                                                                   2020 GAME ON MEDIA KIT | 2

                   TO BE CANADIAN IS TO LOVE HOCKEY
                       Even more so in Manitoba, hockey season is what we live for. Game On magazine
                         delivers content on everything most important to Manitoba’s hockey fans ...
                                         And that should include your business.

                                                        #1
                                                   HOCKEY IS THE

                                         MOST POPULAR SPORT IN CANADA

1.3M 64% 83%
CANADIAN ADULTS PLAY
 HOCKEY ON A WEEKLY
                                                   OF CANADIANS SUPPORT
                                                   THEIR CHILDREN PLAYING
                                                                                                                          OF CANADIANS
                                                                                                                          WATCH HOCKEY
       BASIS                                               HOCKEY                                                          EVERY WEEK
                              http://assets.numeris.ca/DNAInsights/How%20Canadians%20Watched%20the%202018%20NHL%20Playoffs.PDF
              https://www.newswire.ca/news-releases/canadas-commitment-to-hockey-remains-strong-eight-in-10-watch-hockey-everyweek-539804511.html
Manitoba's Hockey Community - 2020-2021 Season
Hockey is the top sport in Canada
And one of the strongest audiences to target, Canada-wide!
Game On is Manitoba’s magazine for hockey fans. For eight years, Game On has been
delivering the most important hockey news in Manitoba, covering everything from the
Winnipeg Jets to the rising stars in local leagues.

GAME ON IS MANITOBA’S
HOCKEY MAGAZINE!
Game On is Manitoba’s award-winning, premier
magazine where hockey fans meet the stars of the
game. With newsstand, retail and arena distribution
on top of a paid subscriber base, Game On delivers
regular high-value content to those most engaged
with Canada’s favourite sport.

HIGH-VALUE MARKETING
On average, more than half of all readers take action
on magazine ads. By aligning your brand with Game
On, you communicate directly with the hockey fans
in Manitoba. The Manitoba hockey community
is comprised of established families with above-
average incomes and spending power, who are
looking to work with new companies across a variety
of industries.
Manitoba's Hockey Community - 2020-2021 Season
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE                                               2020 GAME ON MEDIA KIT | 4

                                       READERSHIP: 25,000
                                       Game On magazine boasts over 25,000 readers per issue varying from Jets and
                                       Moose hockey fans, active hockey families across our province to the Sunday
                                       morning beer league old-timers and the up-and-coming junior hockey stars.

                                       Whether it’s the hockey mom parked in front of Bell MTS IcePlex in the middle of
                                       winter, waiting for her daughter’s practice to end, or the father stopping at Tim’s
                                       to pick up hot chocolates for his son’s coach on the way to an early Saturday
                                       morning playoff game, Game On magazine is but a few steps away.

   Game On features one of the highest value audiences in all of
   Canada. Our readers make and spend more money, especially
       with companies that support their favourite sport!

                                           $104,000
                                   AVERAGE HOUSEHOLD INCOME

                                        1 IN 4 BOUGHT A NEW
33%     20% 27%                        CAR IN THE PAST 2 YEARS
$100K+ $75-$100K $40-75K
       21% UNDER $40K                  68%                           32%              28%     35%    37%
  AVERAGE PERSONAL INCOME               MALE                         FEMALE           OVER 55  35-54 UNDER 35
Manitoba's Hockey Community - 2020-2021 Season
EDITORIAL CALENDAR

                                                                                                                                                             SEASON PREVIEW EDITION – SEPTEMBER 2020
                                                                                                                                                 Featuring an in-depth look at some of Manitoba’s greatest amateur athletes in all the
                                                                                                                                                    hockey leagues across the province, with an outlook on the upcoming season.
                                                                                                                                                             AD BOOKING/MATERIALS DEADLINE: AUGUST 28, 2020

                                                                                                                                                                    HOLIDAY EDITION – NOVEMBER 2020
                                                                                                                                                 A perfect stocking stuffer featuring the annual Winnipeg Jets Hockey Challenge minor
                                                                                                                                                                        hockey tournament at Bell MTS IcePlex.
                                                                                                                                                            AD BOOKING/MATERIALS DEADLINE: OCTOBER 23, 2020

                                                                             MANITOBA'S HOCKEY COMMUNITY       G A M E O N H O C K E Y. C A
G A M E O N M A N I T O B A’ S H O C K E Y C O M M U N I T Y

                                                                                                                                                               REGULAR SEASON EDITION – JANUARY 2021
                                                                                                                                               A look into some of the more exciting storylines highlighting the 2019-20 hockey season,
                                                                                                                                                               with stops in the MMJHL, MJHL, WHL, AHL and the NHL.
REGULAR SEASON EDITION

                                                               JACK
                                                               ROSLOVIC
                                                               A LIFELONG LOVE FOR
                                                               THE JETS’ LOGO
                                                                                                                                                           AD BOOKING/MATERIALS DEADLINE: DECEMBER 18, 2020
                                                                 THE IRCOM PROGRAM                             FROM THE AHL
                                                                 NEW CANADIANS SKATE THEIR WAY INTO
                                                                 HOCKEY CULTURE                                  TO THE NHL
                                                                                                                     IT’S JUST A FEW STEPS

                                                                 EYES ON THE PRIZE                                          DOWN THE HALL
YEAR 8 / EDITION 4

                                                                 SCOUTS HAVE THE WINNIPEG WARRIORS          13 THINGS TO MAKE YOU
                                                                 IN THEIR SIGHTS                                   MORE AWESOME

                                                                                                             YOUR GUIDE TO BUYING
                                                                                                           HIGH-END HOCKEY STICKS

                                                               $10 CND / $8.50 US • YEAR 8 EDITION 4

                                                                                                                                                                      PLAYOFF EDITION – MARCH 2021
                                                                                                                                              With the regular season now behind us and the post-season dead ahead, Game On’s Playoff
                                                                                                                                                Edition features stories in preparation for the most exciting time of the year: Playoffs!
                                                                                                                                                           AD BOOKING/MATERIALS DEADLINE: FEBRUARY 26, 2021

                                                                                                                                                                         FINALS EDITION – MAY 2021
                                                                                                                                               It’s now or never. The make-or-break point of the year. Who moves on? Who takes home
                                                                                                                                                                   Manitoba’s most important hardware this season?
                                                                                                                                                              AD BOOKING/MATERIALS DEADLINE: APRIL 30, 2021

                                                                                                                                                                      CHAMPIONS EDITION – JULY 2021
                                                                                                                                                An issue dedicated to all of the champions of the past season of Manitoba hockey - one
                                                                                                                                                    final look at the teams of the year, players of distinction and the summer ahead.
                                                                                                                                                               AD BOOKING/MATERIALS DEADLINE: JUNE 25, 2021
Manitoba's Hockey Community - 2020-2021 Season
GAME ON IS DISTRIBUTED TO OVER 2,000 PAID SUBSCRIBERS AND CAN BE
PURCHASED ONLINE AT WWW.GAMEONHOCKEY.CA/STORE! IN ADDITION TO
PAID SUBSCRIPTIONS, COPIES OF GAME ON ARE AVAILABLE AT:
•   Chapters Indigo                       •    Terry Sawchuk Arena                   •   Sargent Park Arena
•   McNally Robinson                      •    Transcona East End CC                 •   Wayne Fleming Arena - U of M
•   IceTime Sports                        •    Jonathan Toews Sportsplex             •   Bertrand Arena
•   Bell MTS Iceplex                      •    Southdale Community Centre            •   Charles Barbour Arena
•   Seven Oaks Arena                      •    Notre Dame Arena                      •   Maginot Arena
•   The Rink Training Centre              •    Bill Mosienko Arena                   •   Sport Manitoba
•   Keith Bodley Arena                    •    Eric Coy Arena                        •   Keystone Centre (Brandon)
•   St. Vital Centennial Arena            •    Century Arena                         •   T.G. Smith Centre (Steinbach)
•   Gateway Arena                         •    Sam Southern Arena                    •   Rural Manitoba Arenas
•   St. James Civic Centre                •    River East Arena                      •   And many more!
Game On‘s digital edition delivers our audience a rich, immersive digital reading experience. Our digital edition is capable
of displaying dynamic content like embedded videos and direct links back to our advertising partners’ websites. All
advertising placements in print are included in our easy-to-navigate digital edition.

FULLY MOBILE-RESPONSIVE!
Manitoba's Hockey Community - 2020-2021 Season
RATE CARD &
                                                                       SPECIFICATIONS

PREMIUM POSITIONS                1x           3x          6x         DIMENSIONS            TRIM         VIDEO IN DIGITAL

 2nd Cover                   $2,049.50     $1,849.50    $1,550         8.38” x 11”     8.25” x 10.75”      Complimentary
 3rd Cover                   $2,049.50     $1,849.50    $1,550         8.38” x 11”     8.25” x 10.75”      Complimentary
 4th Cover                   $2,199.50     $1,999.50    $1,700         8.38” x 11”     8.25” x 10.75”      Complimentary
 Cover Gatefold              $3,099.50     $2,899.50    $2,300        16.76” x 11”     16.5” x 10.75”      Complimentary

DISPLAY ADVERTISING              1x           3x          6x         DIMENSIONS            TRIM         VIDEO IN DIGITAL

 2-Page Spread               $2,649.50     $2,449.50    $1,850        16.76” x 11”     16.5” x 10.75”      Complimentary
 Full Page                   $1,749.50     $1,549.50    $1,250         8.38” x 11”     8.25” x 10.75”           $395
 Half Page                   $1,149.50     $949.50       $750         6.75” x 4.75”         N/A                 $445
 1/3 Page                     $949.50      $749.50       $550           2" x 9.25”          N/A                 $495

SPECIAL PLACEMENTS                1x          3x          6x                                        ADD TO RATE

 Opposite 2nd Cover             $450         $200        $200                                     Guaranteed Positioning

 Within Article of Choice       $425         $175        $175                                     Guaranteed Positioning

 First 10 Pages                 $400         $150        $150                                     Guaranteed Positioning

 Right-Hand Page                $400         $150        $150                                     Guaranteed Positioning

SAFETY
All live matter must be 1/4 inch from trim on all sides. GUTTER SAFETY: 3/16 inch on each side (total 3/8 inch). Note:
Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

FILES ACCEPTED
Artwork to be supplied as a press-optimized PDF (Acrobat-generated) with all fonts and hi-res images (300 DPI)
embedded. Failure to embed high-res images will result in pixelated output.
Manitoba's Hockey Community - 2020-2021 Season
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE                                             2020 GAME ON MEDIA KIT | 8

WWW.GAMEONHOCKEY.CA

            Banner Ads                              Native Ads                                Video Ads
       Web banners appear in                  Native ads appear across                  Web banners appear in
       rotation on a number of                the website in a variety of               rotation on a number of
            site positions                     positions and categories                      site positions

With over 165,000 ad impressions and more than 30,000 unique visitors monthly, Game On’s website is rapidly growing
and will help you reach Manitoba’s hockey fans, families and local players. Game On readers love our printed magazine!
And with so many real-time daily updates on Manitoba’s hockey community, Game On has a website like no other for
local sports updates and time-sensitive hockey news! Redesigned and re-imagined, Game On features a new website that
has been developed to include faster loading times and a responsive design that renders content as well as banner ad
placements across any screen size.

         Page views/month                        Ad impressions/year                       Registered users

           45,000                               2,000,000                                    3,000
Manitoba's Hockey Community - 2020-2021 Season
ABOUT PRINT DIGITAL CONTENT SPECIFICATIONS & RATE                                                                      2020 GAME ON MEDIA KIT | 9

                                                                                   BANNER & VIDEO
                                                                                      ADVERTISING

             FEATURE YOUR COMPANY ON
            MANITOBA’S HOCKEY WEBSITE!
 Nothing complements your print advertising campaign like a banner ad placement on our site! What’s more, we ensure
your static or animated banner ads are placed strategically, resulting in higher visibility and increased click-through rates!

1.   Game On web advertising is fast, flexible and trackable!                 4.   Promote to Manitoba’s hockey community!
2.   Drive traffic to your website & increase conversions.                    5.   Target hard-to-reach millennials!
3.   Increase brand awareness, credibility & trust.                           6.   Adjust your ads with new offers and promotions!

BANNER ADS                        3M         12M             SIZE             VIDEO/GIF ADS                   3M         12M            SIZE

SITE WALLPAPER                 $1,050       $3,350 1,700 x 600 px             SITE WALLPAPER                $1,245      $3,975 1,700 x 600 px
LEADERBOARD                      $675       $2,150      970 x 90 px           LEADERBOARD                    $855       $2,725      970 x 90 px

LARGE RECTANGLE                  $600       $1,950 336 x 280 px               LARGE RECTANGLE                $900       $2,875 336 x 280 px

Mobile Leaderboard: 320 x 50 px, mobile Large Rectangle: 300 x 250 px.         Artwork may be submitted in .gif or mp4 format. For video ads, running
Please supply creative in .jpg or .png format, 72 dpi, RGB format, and less   time should be under 90 seconds and optimized for web. Site takeover is
            than 100kb in size with valid click-through link.                        not eligible for video and must be submitted in .gif format.
Manitoba's Hockey Community - 2020-2021 Season
NATIVE
ADVERTISING
BECOME THE STORY
Native advertising is a powerful way to reach new potential
customers in an effective and non-invasive manner. By posting
informative content that has real, practical value in either Game
On magazine, Game On’s website or a combination of both
alongside our editorial content, you build tremendous amounts
of trust with the audience and make the reader far more likely
to purchase from your business. We can run articles anywhere
from 500 to 1,500 words that will always be available to our
subscriber audience and our web traffic. This means long-lasting
effects for your business! Your article will link back to the landing
page of your choice to drive traffic back to your website.

Create immersive, dynamic content by incorporating
images and videos along with your editorial features.

Inline images are proven to boost engagement and make
consumption easier for readers. Take advantage of this
by including pictures and videos with your article. Now is
your opportunity to tell a story that captures the reader’s
attention and introduces your company as exactly what the
reader is looking for!

Branded author pages keep all of your content in one
place and easy for readers to find later on!

Every author on the Game On website has their own archive
page featuring all of their features. You’ll get a picture,
byline, social media links and a short bio along with your
article. Content marketing is all about creating relationships
and building trust, and the best place to start is by
introducing yourself.

All advertising partners who book a 6-issue advertising campaign
with Game On magazine will receive a complimentary 500-word
native advertising placement!
NATIVE AD RATES &
                                                      ARTWORK REQUIREMENTS

                                                                                          PRINT & DIGITAL COMBO

DIGITAL NATIVE ADS                          EACH     3-PACK     10-PACK         NATIVE ADS                              EACH

    500 WORDS, 2 IMAGES                     $325      $900        $2,600        500 WORDS, 1 PAGE                      $1,250
    1,000 WORDS, 3 IMAGES                   $385      $950        $3,050        1,000 WORDS, 2 PAGES                   $1,995
    1,500 WORDS, 5 IMAGES OR VIDEOS         $425     $1,050       $3,400        1,500 WORDS, 4-PAGE FEATURE            $3,250

ARTWORK REQUIREMENTS
Please Supply:
•     Author description (up to 50 words)                         •   Featured image or video (1,000 x 600 px)
•     Thumbnail image                                             •   Body images/videos (up to 5)
•     Social media/website links                                  •   Up to 3 categories to be listed under
•     Headline (up to 45 characters)                              •   Click-through URL
•     Editorial (up to 1,500 words)

All content will be reviewed by our editorial staff to ensure spelling, grammar and adherence to Game On brand guidelines.

Game On reserves the right to refuse any submissions that don’t meet our content standards. Please submit all materials 10
business days before the scheduled posting date.
EDITORIAL & PUBLISHING
 SCOTT TAYLOR                     JAY AVERBACH                        SEAN DAVIS
     Editor-in-Chief                   President                          Publisher
scott@gameonhockey.ca            jay@gameonhockey.ca               sean@davismediaco.com
 Phone: (204) 292-7175           Phone: (204) 510-0855              Phone: (888) 705-8871

                         602, 63 Albert St. Winnipeg, MB R3B 1G4
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