DIGITALLY TRANSFORMING BRAND FOLLOWERS INTO ENGAGED COMMUNITIES - Publisher's Toolbox
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DIGITALLY
TRANSFORMING
BRAND FOLLOWERS
INTO ENGAGED
COMMUNITIES
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
PUBLISHER’S TOOLBOX PARTNERSHIP MINDSET
We like to partner with digitally like-minded organisations who understand the value of
an integrated media ecosystem being at the heart of your digital content and
engagement strategies.
Our proposition includes innovative interconnected digital modules that enhance digital
asset workflows and customer experiences, which is front-and-center of any digital
engagement and commercial strategy.
Our commitment to our partners, is we will endeavour to proactively deliver on your
digital objectives by leveraging all digital modules within our toolbox.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
OUR STORY
A decade ago we embarked on a journey to build scalable, cloud-based and
mobile app and web development frameworks. This proved attractive to
traditional media groups looking to digitally transform their print products,
Rich Cheary establish digital communities and better understand their customers for media
consumption needs, recommendations, targeted advertising and subscription
Publisher's Toolbox
services.
CEO / Co-Founder
We learned along the way, met lots of interesting people, made many friends
and collaborated with global media partners. All of which has contributed
towards our modular suite of digital products and platforms - known as the
Publisher’s Toolbox.
To establish the world’s leading digital content ecosystem – it’s what gets our
juices flowing. Every decision, every action our close-knit team of software
engineers, analysts, digital consultants, creative designers, marketing
practitioners and communications professionals take is driven by our desire to
help organisations of all kinds transform digitally and establish communities
where there were none before.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
PROPOSED PARTNERSHIP
OBJECTIVES
INCREASE memberships and IMPROVE commercial opportunities
value of media IP across all digital channels
OPTIMISE digital media workflow INNOVATE with advertisers, sponsors
between affiliated brands to expand value proposition
ENCOURAGE community ESTABLISH a sustainable and mutually
engagement and digital rewarding platform partnership to all
collaboration stakeholders
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
PROPOSED DIGITAL OBJECTIVES
PT’s contribution to complement business, media and commercial aspects of partnership
INNOVATE & RESEARCH TRENDS AND IMPROVE & INCREASE KNOWLEDGE OF
OPPORTUNITIES IN LOCAL TV MARKET CUSTOMER THROUGH REGISTRATION,
PROFILING & ENGAGEMENT
MANAGE DIGITAL DELIVERY ROADMAP
IMPROVE & INCREASE BRAND / SPONSOR
IMPROVE EDITORIAL WORKFLOW ACTIVATIONS & EXPOSURE
EFFICIENCIES EXPONENTIALLY
IMPROVE ADVERTISING OPPORTUNITIES
INCREASE MEDIA IP PRODUCTION & ACROSS ALL PLATFORMS (Web, App and
CONTRIBUTION FROM WIDER AUDIENCE Video)
IMPROVE WEB & MOBILE PORTFOLIO, INCREASE REVENUES IN KEY AREAS SUCH
BRAND AND ONLINE IDENTITY AS: BRAND ACTIVATION, COMMUNITY
ENGAGEMENT, MEMBERSHIPS, COMMERCE,
ADVERTISING, SYNDICATION
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
DIGITAL MEDIA ECOSYSTEM © Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
DELIVERY PRINCIPLES & APPROACH
DIGITAL PARTNER & DESIGN & RENEW ONLINE SOLUTION & CONTENT
STAKEHOLDER COMMITTEE IDENTITIES ARCHITECTURE
Agile planning and principles Unique online theme or template AWS Hosted in a policy driven
set environment
Product owner-driven
Multi-tenant architecture PT WebSuite (Enterprise
Scope driven with iterative Wordpress framework)
delivery cycles Centralised content share and
publishing workflows PT MobileAppSuite (Native and
Deliverable review and feedback modularised framework)
milestones Simple and engaging user journey
PT DAM & Headless CMS
Highlight reporting and Single-sign on and profile
stakeholder communication management PT Branded VOD video players
Dependencies based timelines SEO and performance PT AWS image/video services
Risk and Issue management Mobile responsive and optimised Content restructure and
renewed categorisation
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
POWERING MEDIA ENGAGEMENT ACROSS
UNIVERSITY CAMPUSES
We help universities recognise the value of media
engagement - be it private or public initiatives - that
unearth everyday stories or campus memories that
need to preserved.
With the PT Digital Ecosystem, campuses can
package, encourage and reward campus engagement
across departments, faculties, staff and students -
making community stories a bedrock of their content
marketing strategy.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
ENABLING LOCAL BROADCASTERS TO TELL
COMMUNITY STORIES
We believe there is still an important
place for local news media.
We have worked with news networks -
large and small - to implement
cost-effective, scalable digital media
ecosystems that allow community news
stories to be told across multiple
touchpoints to suit a changing, diverse
community viewership.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
PLACING EVENTS COMPANIES AT THE
FOREFRONT OF DIGITAL INNOVATION
With tough economic conditions even before the
onset of Covid-19, events companies everywhere are
looking at ways to reduce expenditure while
continuing to digitally transform and grow their digital
communities by offering high-quality content.
We partner with events companies to provide
solutions that empower brands to effectively grow
their digital communities while ensuring simplicity
and affordability.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1SUPPORTING JOURNALISM BY
PARTNERING WITH DIGITAL PUBLISHERS
As the digital publishing industry continues
to mature, more and more technology
decision makers are looking to cloud-based
solutions as a means of growing their
businesses.
We offer cost-effective access to
sophisticated digital services that are
constantly being improved and updated,
giving publishers access to world-class
business-critical technology while reducing
operating expenditure.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1OUR PIVOT INTO SPORT
In 2019, we felt it was the ideal time for us to shift Our pivot into sport has been exciting, challenging
our digital transformation experience and and rewarding as we’ve transformed the way teams,
complementary toolbox of products to positively players and fans engage and share media with each
disrupt the sports industry; by solving critical media other and also package digital products more
rights and workflow issues. effectively for fans to transact with.
We believed we had the tools to help sports PT SportSuite is on a exciting journey to digitally
organisations operate like modern media accelerate sports organisations into media
organisations, placing digital media IP, fan powerhouses that drive consumer engagement
community, brand and sponsorship channels and allow analytics to facilitate preferences and
front and centre. recommendations across multiple brand channels.
Our aim is to ensure sports media rights are
protected and freed up across a modular digital
ecosystem to attract and entertain across multiple
channels to an engaged audience.
www.ptsportsuite.com
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
DIGITAL MEDIA A multi-tenanted media collaboration
platform that revolutionises the way brands,
WORKFLOW PLATFORM publishers, broadcasters, educational
institutions and more
share media.
FEATURES
- Private branded mobile app and web dashboard
- Private, secure cloud dashboard
- Digital packages of photos, videos, audio files
- Media Challenges for community members
- Authorised access and levels of entitlement
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1AWS-POWERED DIGITAL Powered by world-leading AWS cloud
ASSET MANAGEMENT &
architecture, BibliDAM goes further than
any cloud-media library, and integrates
CMS SYNDICATION with headless multi-tenanted CMS and
syndication facility.
LEARN MORE
FEATURES
- Multi-tenanted CMS and DAM
- Centralised editorial and accessibility to cloud assets
- Lightning fast media searching
- 3rd-party integration
- Advanced image/video media services
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
© PT SPORTSUITE 2021MOBILE & WEB
COMMUNITY PLATFORMS
Digital communities thrive on unique experiences. Publisher’s
Toolbox mobile community app and web solutions provide
your community with the latest news, features and video content
they deserve - while allowing community members
to engage via unique UGC and brand activation campaigns .
FEATURES
- News/media feed - Community media challenges
- Video streaming - PPV, Premium subscription
- Analytics - Advertising ops
- AR scanning
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1VIDEO OTT
Many organisations are taking a strategic
decision to become a leader in video
experiences, by streaming live and on-
LEARN MORE demand video content via subscription
and PPV services. FEATURES
- AWS video workflow
- LIVE & ON-DEMAND
- Voucher Redemption, PPV & Subscriptions
- Video analysis
- Mobile & Web
- Multi Video Player configs
- Playlist Widgets, APIs
- Dynamic video advertising
© Publisher’s Toolbox 2021©All
PTrights reserved 20212021, Version 1.1
SPORTSUITEPT COMMERCIALS
(LICENSES & SERVICES)
Our partnership will be a combination of following simple
two stage plan, that can overlap and run parallel with
HOW WE SCOPE, COST & DELIVER:
regards to brands and release cycles.
PT have a comprehensive toolbox of platforms and
add-on modules
STAGE 1 PT platforms and modules have a defined commercial
- SETUP & CONFIG of PLATFORMS / SOFTWARE fee structure
PT plan to collaborate with partners around this
MODULES
commercial framework
- CUSTOMISATION & INTEGRATION of PLATFORMS PT plan for levels of customisation to cater for unique
STAGE 2 requirements
PT are able to structure a dedicated multi-skilled digital
- SUPPORT, LICENSE AND UPDATING of
delivery unit
PLATFORMS / MODULES
- STRATEGIC & DIGITAL CONSULTING
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1BRITISH & IRISH LIONS PARTNER WITH DIGITAL
PLATFORM INNOVATORS PT SPORTSUITE
In a key attraction for the Lions, PT SportSuite will
work with existing partners to ensure unprecedented
collaboration between all stakeholders – by providing
an official media portal that gives sponsors real-time
access to exclusive Lions media.
The biggest stakeholders will always be the ‘sea of
red’ Lions supporters. In an effort to make South
Africa 2021 a truly fan-first affair, supporters will be
given an opportunity to make their own mark on the
team’s rich history by making their own Lions media
submissions via a series of fan content challenges.
WATCH VIDEO
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1SAMPLE OF PT ENGAGEMENT
EMPOWERING COLLABORATION ON A NEW
LEVEL - WITH MAJOR LEAGUE RUGBY
PT SportSuite and Major League Rugby, North America’s professional rugby union
competition, joined forces to revolutionise MLR’s digital media workflow process,
with the aim of co-ordinating media production between the league, teams and
players like never before.
WATCH VIDEO
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1PT WEBSUITE - COMMUNITY ZONE
YOUR COMMUNITY HAS
STORIES WORTH TELLING
PT SportSuite’s Fan Challenges Web Portal and
Challenges in-app Fan Zone empowers fans to share
their unique, behind-the-scenes content - and be
rewarded for it.
We envisage the sponsored web fan wall being
integrated into existing web solutions and customer
experiences. Establish a regular source of authentic,
community-generated content for yourself and sponsors,
marketing campaigns and a rich source of customer
data - by setting incentivised Fan Challenge campaigns.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1 Unique customisation on such PT modules based on prioritised requirements and brand.MEDIA COLLABORATION
PRIVATE TEAM
PLATFORMS
Establish a private media collaboration
and workflow platform that allows for
the secure commissioning, collection
and sharing of media from multiple
internal departments, faculties,
divisions, internal staff, brand
ambassadors, influencers, 3rd party
content creators and more.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1VIDEO OTT © Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1
COMMERCIAL
ADVERTISING INVENTORY
& DIGITAL PRODUCT
Your community media engagement
platforms can help drive additional
revenue by providing premium digital
products and unique advertising potential
within the platforms that your community
is engaging on - which can be
engagement with sponsors, partners or
community members.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1COMMERCIAL
COMMUNITY
PLATFORM
SPONSORSHIP
Integrated branding for sponsors
across your app and web platforms -
increasing brand recognition among
your community.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1COMMERCIAL
BRANDED COMMUNITY
CHALLENGES
Launch branded engagement
campaigns via a unique Challenges
facility - allowing for the collection of
unique community-generated
content, and rewarding this
engagement via sponsored prizes.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1COMMERCIAL
AR BRAND
ACTIVATIONS
We envisage all sponsors and partner
logos affiliated across your brand to have
an AR scannable logo campaign - from
which revenues and further engagement
can be driven.
© Publisher’s Toolbox 2021 All rights reserved 2021, Version 1.1#TEAMTALK?
“Let’s share views and opinions to shape the
best solution for your brand, media business
or publisher of premium content
Together let's challenge, disrupt and establish
a brand scalable and workflow configurable
digital media ecosystem.
Rich Cheary - CEO
www.ptsportsuite.com
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