Digital rates Q2-2020 - Full Service in branding, targeting, creativity & performance - Mediahuis
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Digital rates Q2-2020 Full Service in branding, targeting, creativity & performance.
Digital RATES 2020 - Q2
Table of contents
1. Display advertising 3
How to choose target audience? 4
IZI calculator / display CPM 5
Display programmatic 6
2. Video advertising 8
Video our offer 9
Video programmatic 10
3. Advanced data services 11
MH Data Studio 12
4. Performance packs 14
Performance products 15
5. High impact branding 16
High impact branding products 17
6. Digital formats 19
Digital advertising formats 20
Mobile advertising formats 21
7. Publi / Native article 22
Publi article 23
Native article 24
8. Audio advertising 25
9. Made in display / newsletters 27
10. Zimmo advertising 29
11. CIM internet reach 31
12. Region maps 34
13. Contact orders 44
2
Display advertising
Digital RATES 2020 - Q2
How to choose your target audience?
18 - 24 years
Hi! I’m IZI. Let me help you calculate
25 - 34 years the CPM rate of a digital campaign.
35 - 44 years Trust me, it’s easy!
45 - 54 years
55 - 64 years
+65 years
(*) For the possible regions, see the regions
of: nieuwsblad.be, gva.be, hbvl.be
27/04/20 4
Digital RATES 2020 - Q2
HOW TO CALCULATE THE RIGHT CPM PRICE ?
IZI CALCULATOR | DISPLAY CPM Start witch basic CPM (€ 5)
+ CPM Target audience
+ CPM Special Interest/Context
+ CPM Format
START OFFER : € 5 + CPM Website
TARGET AUDIENCE WHO DO YOU WANT TO TARGET OF WHERE DO YOU WANT TO ADVERTISE FORMATS WEBSITE
SEX AGE SPECIAL INTEREST CONTEXT TYPE SITE
OR
Male/ Female €0 18+ €0 No selection €0 No selection / ROS €0 TV Leaderboard €0 Run of network €0
Male €1 25+ €1 Investors €3 Lifestyle €3 Medium Rectangle €0 Run of newsbrands €0
Female €1 35+ €1 Car lovers €1 News €5 Halfpage €3 Popular €1
18-24 €2 Culture Lovers €1 Sports Football €5 Skyscraper / Sticky ad €3 Standaard.be €7
18-34 €2 Multimedia Lovers €1 Sports €3 Takeover € 15 gva.be €3
18-54 €1 Energy & Sustainability €1 Culture, leisure & Media €5 Paralax / Interscroller €3 hbvl.be €3
25-34 €2 Fashion lovers €1 Business € 10 3D Cube €1 nieuwsblad.be €3
25-44 €1 Foodies €1 Food €5 IAB Billboard €0 inmemoriam.be €3
25-54 €1 Health fanatics €1 Housing €5 2 AD TV LB + MR € 12 famme.be €7
35-54 €1 Interior lovers €1 Health €5 2 AD TV LB + halfpage € 12 culy.be €7
Millenials €2 Movie Lovers €1 Fashion €5 Page exclusive € 15 nsmbl.be €7
Silver Foxes 55+ €1 Music Lovers €1 Cars €5 Mobile interstitial €3 manners.be €7
Custom age €3 Parents with children €1 Travel €5 zimmo.be €3
Sports Fans €1 Beauty €5
Sports - Football Fans €1 Homepage €3
Sports - Cycling €1 Weather €3 Run of network : newssites + WPK sites + zimmo.be + inmemoriam.be
Travellers €1 Run of newsbrands : nieuwsblad.be + gva.be + standaard.be + hbvl.be
Slimmer leven € 10
Business (B2B) €3
Luxury lover €3
WEALTH TARGETING
Wealth class 1-2 €2
Wealth class 1-4 €2
Wealth class 5-8 €2
Custom segment €3
Retargeting segment
€3
datastudio
INTENT
Cars €2
Movers €2
Immo €2
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 5
Important remark: All ad units are placed on our mobile sites as well. To ensure the maximum of
Digital RATES 2020 - Q2
Display | Programmatic quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.
NEWS BRANDS WPK BRANDS CLASSIFIEDS BRANDS OTHER BRANDS
FLANDERS TODAY
DOMAINS APPS URL
http://www.standaard.be/ http://www.madeinvlaamsbrabant.be/ dS Nieuws – IOS https://itunes.apple.com/app/id506601384?mt=8
http://www.nieuwsblad.be/ http://www.madeinantwerpen.be/ dS Nieuws – Android https://play.google.com/store/apps/details?id=com.twipemobile.dsmobile
http://www.gva.be/ http://www.madeinoostvlaanderen.be/
gva mobile – IOS https://itunes.apple.com/app/id582580393?mt=8
http://www.hbvl.be/ http://www.www. madeinwest-vlaanderen.be gva mobile – Android https://play.google.com/store/apps/details?id=be.concentra.gva.MediaApp
http://www.xpats.com/ http://www.madeinkempen.be/
HBVL – Het Belang van Limburg – IOS https://itunes.apple.com/app/id582293404?mt=8
http://www.flanderstoday.eu/ http://www.madeinmechelen.be/ HBVL – Het Belang van Limburg – Android https://play.google.com/store/apps/details?id=be.concentra.hbvl.MediaApp
http://www.famme.be/ http://www.madeinlimburg.be/
Nieuwsblad.be Mobile – IOS https://itunes.apple.com/app/id539988296?mt=8
http://www.culy.be/ http://www.madeinmechelen.be/
Nieuwsblad.be Mobile – Android https://play.google.com/store/apps/details?id=com.twipemobile.nbmobile
AVAILABLE FORMATS DISPLAY TARGETING OPTIONS TRANSACTION TYPES
Halfpage Sex Programmatic guaranteed (Google Adex)
Skyscraper Age Preferred Deal
Medium rectangle Special interest Private Auction
Leaderboard Context Open Auction
XL Leaderboard
Billboard + Mobile banner + Parallax (NEW)
Publisher ID: pub-3977246851012126
27/04/20 6
Digital RATES 2020 - Q2
Display | Programmatic
NEWS BRANDS WPK BRANDS CLASSIFIEDS BRANDS OTHER BRANDS
FLANDERS TODAY
PMP DISPLAY PREFERRED DEAL
WEBSITE CONTEXT TARGETING WEBSITE CONTEXT TARGETING
Run of Network € 3,5 Run of Network € 4,5
Sites Sites
nieuwsblad.be € 4,4 Lifestyle €7 Socio demo + €1 nieuwsblad.be € 5,7 Lifestyle € 9,1 Socio demo + €1
gva.be € 4,4 News €7 Behavorial + €2 gva.be € 5,7 News € 9,1 Behavorial + €2
hbvl.be € 4,4 Sports €7 Intent + €3 hbvl.be € 5,7 Sports € 9,1 Intent + €3
standaard.be € 7,5 Culture, Leisure & Media €7 standaard.be € 9,7 Culture, leisure & Media € 9,1
famme.be € 7,5 Business € 10 famme.be € 9,7 Business € 13
culy.be € 7,5 Food €7 culy.be € 9,7 Food € 9,1
nsmbl.be € 7,5 Housing €7 nsmbl.be € 9,7 Housing € 9,1
manners.be € 7,5 Health €7 manners.be € 9,7 Health € 9,1
The Bulletin € 2,5 Fashion €7 The Bulletin € 3,2 Fashion € 9,1
Flanders Today € 2,5 Cars €7 Flanders Today € 3,2 Cars € 9,1
Made in € 4,4 Travel €7 Made in € 5,7 Travel € 9,1
inmemoriam.be €2 Beauty €7 inmemoriam.be € 2,6 Beauty € 9,1
zimmo.be €2 Homepage €7 zimmo.be € 2,6 Homepage € 9,1
Publisher ID: pub-3977246851012126
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 7
Video advertising
Video | Our offer
Digital RATES 2020 - Q2
Choose your type of video campaign
Dependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any agency commision charged on video advertising.
There are no extra charges for contextual or location targeting. These are included in the basic format CPM price.
FORMAT
HOW TO CALCULATE THE RIGHT VIDEO CPM PRICE ?
INSTREAM OUTSTREAM Start witch basic CPM
LENGTH FORMAT CPM FORMAT CPM + CPM socio demo
+ CPM special interest
max 30" skippable after 15’’ Pre-roll € 25 In-content € 13
+ CPM format
max 6’’ unskippable* Pre-roll € 15 Vertical video* € 20 + CPM website
* 6’’ ads will be delivered on editorial video content of max 30’’ * mobile only + CPM capping
Instream : These video are pre-rolls and appear before video content on the Mediahuis websites.
Outstream : These video ads appear between editorial content on the Mediahuis websites.
Vertical video : Additional technical fee of € 250 for adding the parallax effect to the vertical video.
TARGET AUDIENCE WHO DO YOU WANT TO TARGET OF WHERE DO YOU WANT TO ADVERTISE CAPPING
SEX AGE SPECIAL INTEREST WEBSITE CAPPING
Male & Female €0 18+ €0 No selection €0 Run of Newsbrands €0 No capping €0
Male €1 18-34 € 3,5 Custom €5 Popular €1 1 €3
Female €1 35+ €3 Business (B2B) €5 standaard.be €7 2 €2
35-54 €3 Car Lovers € 3,5 gva.be €3 3 €1
Custom audience €5 Fashion Lovers € 3,5 hbvl.be €3
Foodies € 3,5 nieuwsblad.be €3
Health fanatics € 3,5
Interior lovers € 3,5
Parents with children € 3,5
Sport - Football Fans € 3,5
Sport Fans € 3,5
Travellers € 3,5
EXTRA
Weather targeting €5
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 9
Digital RATES 2020 - Q2
Video | Programmatic
Important remark: All ad units are placed on our mobile sites as well. To ensure the maximum of
quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.
DOMAINS AVAILABLE FORMATS VIDEO TARGETING OPTIONS TRANSACTION TYPES
http://www.standaard.be/ Pre-roll Sex Programmatic guaranteed (Google Adex)
http://www.nieuwsblad.be/ Outstream (Teads) Age Preferred Deal
http://www.gva.be/ Pre-roll 6 seconds Special interest Private Auction
http://www.hbvl.be/ Context Open Auction
PMP VIDEO PREFERRED DEAL VIDEO
WEBSITE (Run of Network) WEBSITE (Run of Network)
INSTREAM INSTREAM
LENGTH FORMAT CPM LENGTH FORMAT CPM
Preroll max 30" skippable after 15’’ Pre-roll € 12 Preroll max 30" skippable after 15’’ Pre-roll € 15,6
Preroll max 6’’ un-skippable* Pre-roll €7 Preroll max 6’’ un-skippable* Pre-roll € 9,1
* 6’’ ads will be delivered on editorial video content of max 30’’ * 6’’ ads will be delivered on editorial video content of max 30’’
OUTSTREAM OUTSTREAM
FORMAT CPM FORMAT CPM
In-content € 10 In-content € 13
TARGETTING TARGETTING
Portraits + €1 Portraits + €1
Behavorial + €2 Behavorial + €2
Intent + €3 Intent + €3
Publisher ID: pub-3977246851012126
27/04/20 10Advanced data services
Digital RATES 2020 - Q2
MH Data Studio | Data insights & profiling
Based on a pixel on the advertiser’s website
BASIC PACK € 1.500
General report with sociodemographic profile of the visitors of the advertisers’ site
Quarterly updates of the report
(re)targeting of the visitors of our news sites
ADVANCED ADD-ONS
Additional profiling data: interest segments, puchase intent, reading behavior,… € 600
Tailor-made segments based on the visitors profiles € 400
Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000
Lookalike modelling € 800
Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300
Conditions
• Yearly fee
• Can be used as an add-on for all digital campaigns or
can be a stand alone service
• No additional discount
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 12Digital RATES 2020 - Q2
MH Data Studio | Database matching
Match your customer / prospect database with our readers database
BASIS PACK € 1.500
Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to
sell additional products
ADVANCED ADD-ONS
Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400
Lookalike modelling € 800
Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000
Keep the database up to date, monthly or weekly frequency € 100 / update
"Monitoring of the database
Monitoring of monthly evolution of the data base including reporting. Quarterly face2face presentations"
€ 800
Conditions
• Yearly fee
• Can be used as an add-on for all digital campaigns or can be a
stand alone service
• No additional discount
• Your database contains at least 50.000 people including at least
first name, last name and e-mail address. Date of birth, location,
phone number are optional fields.
• Format of database is a csv file
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 13Performance packs
Digital RATES 2020 - Q2
Performance Products
Run of Network Clicks
CPC TARIFF
€1
FORMAT DESKTOP MOBILE
Advertorial 300 x 100 300 x 100
Conditions
Performance campaigns and all related visuals must be approved by Mediahuis. In order to optimize campaign results, all campaigns must abide by some rules:
Period: Minimum of 1 month
Capping: Capping 2 per day for all performance based campaigns
CTA: An explicit call-to-action for a clear offer must be present in every frame
Landingpage: The click-through-URL must link to a landing page where one can fullfill the CTA immediately
CTR: If a minimum overall CTR of 0,09 % is not met after the first quarter of the campaign, new visuals should be delivered
Targetting: No socio demographic or behavioural targeting options available
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 15High impact branding
Digital RATES 2020 - Q2
High impact branding products
DESKTOP + MOBILE : 100% HOMEPAGE + ROS CAPPING 1
Buy all homepage impressions of a specific format for 1 day and reach out to all site visitors.
COST PER DAY DE STANDAARD NIEUWSBLAD GVA HBVL RUN OF NEWS SITES* POPULAR**
TV Leaderboard € 7.875 € 14.290 € 2.810 € 2.860 € 15.755 € 14.970
Medium Rectangle € 8.030 € 15.990 € 2.890 € 2.855 € 16.930 € 16.300
Halfpage / Sticky Ad + Mobile MR € 8.715 € 17.635 € 3.245 € 3.325 € 22.250 € 19.800
Take over € 23.200 € 57.990 € 11.240 € 10.895 € 86.855 € 73.155
Take over Run of sites (ROS)
Leaderboard
medium
rectangle
Half-
page /
Sticky
Ad
* RON: nieuwsblad.be, gva.be, hbvl.be, standaard.be
** Popular: nieuwsblad.be, gva.be, hbvl.be
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 17Digital RATES 2020 - Q2
High impact branding products
CPW - COMMUNITY PAGES
Buy all community homepage impressions of a specific format for 1 day and reach out to all community site visitors.
COST PER WEEK NIEUWSBLAD GVA HBVL
TV Leaderboard € 560 € 610 € 820
Medium Rectangle € 560 € 610 € 720
Halfpage / Sticky Ad + Mobile MR € 460 € 530 € 720
Take over € 990 € 1.100 € 1.350
Take over Run on community pages
medium
rectangle
Half-
page /
Sticky
Ad
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 18Digital formats
Digital RATES 2020 - Q2
Digital advertising formats
*
TV-LEADERBOARD MEDIUM RECTANGLE STICKY AD/ SKYSCRAPER
995x250 300x250 160x600
TV Leaderboard Sticky Ad (Skyscraper)
320x200 Medium Rectangle 300x250 320x250
or
970x250
IAB Bilboard 320x250
320x200
*
WALLPAPER VIDEO HALF PAGE
Wallpaper 1680x1000 300x600
Pre-roll 1280x720 (recommended) Half Page
320x250
* Our mobile Sticky Ad / Halfpage formats aren’t available, they are replaced by a Mobile IMU.
For details go to the ‘Digital’ PDF on https://mediahuis.be/en/advertising/technisch/
27/04/20 20Digital RATES 2020 - Q2
Mobile advertising formats
MOBILE TAKEOVER PARALAX (MOBILE ONLY) 3D CUBE (MOBILE ONLY) VERTICAL VIDEO (MOBILE ONLY)
Mobile TV Leaderboard / IAB Bilboard 320 x 200 Paralax 300x600 3D Cube 320x250 Paralax 1280 x 1980 (recommended)
Mobile IMU 320 x 250
For details go to the ‘Digital’ PDF on https://mediahuis.be/en/advertising/technisch/
27/04/20 21Publi / Native article
Digital RATES 2020 - Q2
Publi article Nieuw
Responding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers
the opportunity to set up a publication page on our news sites.
Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to the attention of our visitors.
PUBLI ARTICLE WITH CONTENT
SITE* RATE** FORMAT BOOSTER - TRAFFIC DRIVERS
hbvl.be 1 week medium rectangle - provincial (= newsletter)
or
gva.be
€ 1.950 fixed format 1 week medium rectangle - 1 region cluster of your choice
of
nieuwsblad.be
medium rectangle 250.000 targeted impressions
* 1 article, with or without take-over
** exclusive technical cost (€ 500 for layout / copywriting / creation of medium rectangle)
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 23Digital RATES 2020 - Q2
Native article Nieuw
Responding to the trend of content marketing and the increasing demand for distribution channels for own content, offers Mediahuis advertisers the opportunity to set up a native content
page on our news sites.
Such a page is always combined with native boosters on our news sites, so we are sure that your message gets enough attention from our visitors. You therefore only pay for the number of
people who has read your content thanks to the reach of our Mediahuis news brands.
RATE COST PER READ GUIDING TECHNICAL PRODUCTION COST
number of reads rate/click total* Fix set up cost € 300
6.000 € 1,30 € 7.800 Copywriting per article € 450
7.000 € 1,30 € 9.100 Video integration (production) € 3.000 - € 5.000
8.000 € 1,30 € 10.400
9.000 € 1,30 € 11.700
10.000 € 1,30 € 12.500
11.000 € 1,25 € 13.750
12.000 € 1,25 € 15.000
13.000 € 1,25 € 16.250
14.000 € 1,25 € 16.800
15.000 € 1,20 € 18.000
16.000 € 1,20 € 19.200
17.000 € 1,20 € 20.400
18.000 € 1,20 € 21.600
19.000 € 1,20 € 21.850
20.000 € 1,15 € 23.000
> 20.000 € 1,15
* exclusive technical / production cost
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 24Audio advertising
Digital RATES 2020 - Q2 Audio | Our offer dS Audio dS Audio is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion. Nieuwsblad Podcasts Het Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news. FORMAT DS AUDIO NIEUWSBLAD PODCASTS Midroll - max 30’’ € 12.000 € 5.000 * Price per month. Min commitment = 1 month OPTION Technical fee (creation of sponsored message by Mediahuis) € 1.500 General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 26
Made in display / newsletters
Digital RATES 2020 - Q2
Made in display / newsletters
Nieuw
DISPLAY ADVERTISING
rate (cost per mile)
Medium Rectangle Slot 1 € 14
Medium Rectangle Slot 2 € 10
Sticky Ad € 16
Advertorial €8
Floating Regional - 5000.000 impressions - € 4.000 €8
Floating National - 1.000.000 impressions - € 7.000 €7
Arrondissement targetting at premium +€5
Arrondissement targetting at floating +€7
NEWSLETTERS
rate (cost per week)
Medium Rectangle Text link
Limburg € 1.100 € 700
Kempen € 700 € 500
Antwerpen € 800 € 600
Mechelen € 300 € 200
East-Flanders € 700 € 500
Flemish Brabant / West-Flanders € 600 € 400
National € 3.250 € 2.450
PARTNERMAILING
rate (cost per day)
Limburg € 6.000
Kempen € 3.300
Antwerpen € 4.100
Mechelen € 1.500
East-Flanders € 3.300
West-Flanders € 2.600
Flemish Brabant € 2.800
National € 20.000
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 28Zimmo advertising
Digital RATES 2020 - Q2
Zimmo advertising Nieuw
ZIMMO
Zimmo is the only real estate platform with a true 360°-approach. Through a perfect mix of online, print and mobile media we bring our high-quality real estate offering and professional advice
to each Belgian.The brand Zimmo encompasses the classifieds site zimmo.be, which hosts more than 130.000 real estate ads and reaches well over 4,5 million visitors each month.
Every day, Zimmo also diffuses the most recent real estate offerings through the 4 newsbrands of Mediahuis: Het Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg.
In addition, we publish informative dossiers about construction, home improvement and investing in real estate.
DISPLAY ADVERTISING
rate
Leaderboard €8
Medium Rectangle €8
Halfpage € 11
TARGETTING
rate
Region / province, type offer, type real estate, price, #bedrooms, EPC-rating €2
CONTENT MARKETING
rate
Sponsored article on Zimmo blog, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo € 3.075
NATIVE ADVERTISING
rate
Or....Go à la carte!
Dossier on Zimmo blog, 5 articles, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo
€ 11.000
Content creation included • Performance or lead packs
• Tailor-made integrations or partnerships
PARTNERMAILING • Zimmo.tv
rate Contact us via pub@zimmo.be
Reach 340.000 real estate enthousiasts with your personalized message! € 12.500
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 27/04/20 30CIM internet reach
Overview Reach
Digital RATES 2020 - Q2
STANDAARD.be NIEUWSBLAD.be
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 278.132 1.756.613 1.264.927 39.212.367 Run of Site 902.082 3.313.134 4.535.834 140.541.980
Homepage 90.203 356.079 348.503 10.810.152 Homepage 188.396 587.047 1.068.787 33.112.951
Nieuws & Opinie 240.512 1.591.076 785.251 24.352.705 Nieuws 656.735 2.787.463 1.950.671 60.441.582
Lifestyle 26.533 334.463 38.531 1.190.212 Sportwereld 178.062 1.241.450 564.101 17.481.855
Biz 42.009 527.691 61.550 1.904.279 Lifestyle 148.689 1.373.992 261.385 8.103.801
Sport 19.956 236.930 31.092 955.020 Regio 136.500 1.480.055 262.965 8.153.175
Biz 9.598 213.591 12.850 378.724
Extra 245.432 1.814.095 415.074 12.869.890
GVA.be HBVL.be
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 230.164 1.561.778 945.987 29.342.647 Run of Site 160.998 1.000.480 733.279 22.731.803
Homepage 59.688 191.624 270.651 8.395.657 Homepage 52.174 249.445 243.536 7.556.725
Nieuws 78.777 714.935 173.122 5.364.501 Nieuws 82.753 646.433 185.003 5.735.679
Sport 29.175 274.715 57.127 1.773.510 Sport 25.011 216.559 56.580 1.753.732
Lifestyle 9.693 202.885 17.213 532.399 Lifestyle 10.713 197.924 20.032 615.104
Extra 29.996 390.989 102.741 3.189.631 Regio 80.495 544.967 181.447 5.624.455
Regio 150.419 1.124.690 325.133 10.086.949
RUN OF NETWORK REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH CONNECT POPULAR REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 1.308.778 3.882.246 8.033.127 248.989.546 Run of Site 1.112.190 3.541.769 6.215.100 192.616.430
ZIMMO.be MADE IN
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 93.429 883.577 553.100 17.160.748 Run of Site 8.359 259.133 18.669 578.740
Source: Cxense – January 2020 – all devices
Source: CIM Internet – January 2020 – 12+ – all devices
Terms and conditions are available on demand or via https://mediahuis.be/en/sales-conditions/
27/04/20 32CPD campaigns – average daily impressions
Digital RATES 2020 - Q2
NEWS SITES
RUN OF NEWS POPULAR
100% HP + ROS CAP 1 DE STANDAARD NIEUWSBLAD GVA HBVL NEWS SITES
TV Leaderboard 1.029.072 2.801.779 550.561 560.340 4.941.751 3.912.679
Medium Rectangle 1.049.572 3.134.966 566.348 559.352 5.310.238 4.260.666
Halfpage / Sticky Ad + Mobile MR 911.131 2.514.405 462.482 473.848 4.361.866 3.450.735
Take over 1.347.686 3.954.964 766.428 743.007 6.812.085 5.464.399
Source: Google Ad Manager - forecasting May 2020
Terms and conditions are available on demand or via https://mediahuis.be/en/sales-conditions/
27/04/20 33Region maps
Digital RATES 2020 - Q2
Region map
1 Metropool Noord
2 Essen
Metropool Stad Zuid Baarle-Hertog
Hoogstraten
3 Metropool Stad Kalmthout
Wuustwezel Ravels
Lillo 6
Zandvliet Merksplas
1
4 Metropool Zuid
Berendrecht
Stabroek Rijkevorsel
Brecht
Turnhout Arendonk
Kapellen
Brasschaat Beerse
5 Mechelen 3 Malle Vosselaar Oud-Turnhout
Ekeren
6 Kempen Noord
Antwerpen Schoten
Merksem Schilde Zoersel Lille Kasterlee
Retie
Dessel
Wijnegem
Zwijndrecht
Deurne Vorselaar
7 Kempen Zuid
Wommelgem
Borgerhout Zandhoven
2 7 Mol
BerchemBorsbeek Ranst
Hoboken Mortsel Grobbendonk
Boechout Geel
4 Herentals Balen
Kruibeke Edegem
Wilrijk Hove Olen
Nijlen
Hemiksem Aartselaar Lier
Herenthout
Kontich Lint Meerhout
Schelle
Berlaar
Niel Westerlo
Bornem Boom Rumst
Duffel Heist-op-den-Berg Laakdal
Puurs -
St-Amands Hulshout Herselt
Sint-Katelijne-Waver
Willebroek
Putte
5
Mechelen Bonheiden
Londerzeel
Kapelle-op-
den-bos Keerbergen
Zemst Boortmeerbeek
27/04/20 35Digital RATES 2020 - Q2
Region map
1 Lommel (Noord)
Hamont-Achel
2 Bree (Oost) Lommel 1
Pelt
3 Genk Bocholt
2
4 Beringen (West) Peer Bree Kinrooi
Leopoldsburg
Hechtel-Eksel
Maaseik
5 Tongeren (Zuid-Oost) Ham
Oudsbergen
Beringen
6 Sint-Truiden (Zuid-West)
Tessenderlo
4 Houthalen-Helchteren
Heusden-Zolder Dilsen-Stokkem
3 As
7 Hasselt Lummen
Zonhoven
Diest
Genk Maasmechelen
Halen Herk-de-Stad Hasselt Zutendaal
7 Diepenbeek
Geetbets Lanaken
Alken Bilzen
Kortessem 5
Nieuwerkerken Wellen
Zoutleeuw Hoeselt
St-Truiden
Borgloon
Riemst
6 Tongeren
Heers Voeren
Landen Gingelom Herstappe
27/04/20 36Digital RATES 2020 - Q2
Region map
Baarle-Hertog
Essen
Ravels
Hoogstraten
Wuustwezel
Kalmthout
32
Merksplas
Rijkevorsel
Knokke-Heist Brecht
Kapellen Turnhout Arendonk
Stabroek 29 Beerse
Blankenberge Malle Oud-Turnhout
Brasschaat Vosselaar
De Haan
Damme 28 Hamont-Achel
Zuienkerke Schoten Retie
Bredene Zoersel
8 Schilde Lille Dessel
Assenede Lommel
7 St-Laureins Wijnegem Pelt
Sint-Gillis-Waas Antwerpen Kasterlee
Oostende Brugge Maldegem Beveren Vorselaar
Stekene Wommelgem
Kaprijke Zwijndrecht
Oudenburg Zandhoven 33
Jabbeke Eeklo Zelzate Grobbendonk Mol
Middelkerke Borsbeek Ranst Bocholt
10 Moerbeke Mortsel
Wachtebeke Sint-niklaas Boechout
Oostkamp Herentals Geel
19 Kruibeke Edegem Balen
Gistel Beernem Hemiksem Hove Olen
Nieuwpoort Nijlen Hechtel-Eksel
Aartselaar Lier Peer Bree Kinrooi
Zedelgem Temse
Koksijde Lievegem Herenthout
Ichtegem Kontich Lint Meerhout
9 Evergem Waasmunster Schelle
Lokeren Niel 31 Berlaar Leopoldsburg Maaseik
11 Lochristi 35
De Panne Duffel Westerlo
Boom Rumst Ham
Koekelaere Hamme Bornem Heist-op-den-Berg Laakdal Meeuwen-Gruitrode
5 Torhout Aalter 13 14 20
Veurne Wingene Zele Beringen
Puurs Hulshout
Gent Destelbergen Sint-Katelijne-Waver Herselt Tessenderlo
Ruislede Sint-Amands Opglabbeek
Diksmuide Willebroek
Lichtervelde Dendermonde 30 Putte Houthalen-Helchteren
Laarne Heusden-Zolder
Alveringem Sint-Martens-Latem Berlare
Kortemark Dilsen-Stokkem
Mechelen Bonheiden As
Tielt 2 Londerzeel Keerbergen Begijnendijk
Pittem
Buggenhout Kapelle-op- Zonhoven
Hooglede Merelbeke W etteren Tremelo Scherpenheuvel Diest
Ardooie Deinze Melle Wichelen Lebbeke den-bos Aarschot
De Pinte -Zichem
Lo-Reninge Houthulst 12
Staden Dentergem Zemst Boortmeerbeek 25 27 Lummen Genk Maasmechelen
Lede
23
Meulebeke 15
Roeselare Oosterzele Opwijk Haacht Rotselaar
Nazareth Aalst 17 Merchtem Kampenhout Bekkevoort 34
Zulte Meise Grimbergen Tielt-Winge Halen Hasselt Zutendaal
Izegem Ingelmunster Gavere Sint-Lievens- Vilvoorde
Vleteren Langemark- 1 Oostrozebeke Houtem Herk-de-Stad Diepenbeek
Poelkapelle Erpe-Mere Steenokkerzeel Holsbeek
Wielsbeke Kruisem Herent
Moorslede Kortenaken
Affligem Asse Wemmel Machelen Geetbets Lanaken
Lendelede Haaltert
6 Kortenberg Lubbeek
Zaventem Glabbeek Alken Bilzen
Ledegem Waregem Zottegem Denderleeuw Ternat
Poperinge
Ieper Zonnebeke Harelbeke Herzele 22 24 Nieuwerkerken
Kortessem
Kuurne Wortegem- Zwalm Liedekerke Kraainem Leuven
Petegem Oudenaarde Bertem W ellen
Deerlijk Roosdaal Dilbeek Brussel Bierbeek Zoutleeuw
Anzegem Wezembeek-Oppem Hoeselt
Bruxelles
Horebeke Ninove 26
Wevelgem Kortrijk Boutersem St-Truiden
16 Tervuren T ienen Linter
Menen Brakel Lennik Oud-Heverlee
Zwevegem Lierde 18
Heuvelland Wervik 3 Maarkedal Huldenberg Riemst
Drogenbos Borgloon Tongeren
Mesen Avelgem Gooik St-Pieters-Leeuw
Kluisbergen Linkebeek Hoegaarden
4 Hoeilaart
Geraardsbergen Overijse Heers Voeren
Ronse
Galmaarden Beersel
Pepingen Landen Gingelom
Herstappe
Spiere-Helkijn Sint-Genesius-Rode
Halle 21
Bever
Herne
27/04/20 37Digital RATES 2020 - Q2
Region map | West-Flanders
1 Roeselare
Knokke-Heist
2 Tielt Blankenberge
3
De Haan
Damme
Kortrijk
Zuienkerke
Bredene
8
Oostende 7 Brugge
4 Waregem Oudenburg
Jabbeke
Middelkerke
5
Oostkamp
Diksmuide Nieuwpoort
Gistel Beernem
Zedelgem
Koksijde Ichtegem 9
6 Ieper De Panne
5 Koekelaere
Torhout
Veurne Wingene
7 Oostende Diksmuide Ruislede
Lichtervelde
Alveringem
Kortemark
8 Brugge Hooglede
Pittem
Tielt
2
Ardooie
Lo-Reninge Houthulst
Staden Dentergem
Meulebeke
Roeselare
9 Torhout Vleteren Izegem Ingelmunster
Langemark-
Poelkapelle
1 Oostrozebeke
Moorslede Wielsbeke
6 Lendelede
Ledegem Waregem
Poperinge Zonnebeke Harelbeke
Ieper
Kuurne
Deerlijk Anzegem
Wevelgem Kortrijk 4
Menen Zwevegem
Heuvelland Wervik 3
Mesen Avelgem
Spiere-Helkijn
27/04/20 38Digital RATES 2020 - Q2
Region map | East-Flanders
10 Eeklo
11 Aalter
10 19
12 Deinze Assenede
St-Laureins
Maldegem Sint-Gillis-Waas Beveren
13 Gent
Kaprijke
Stekene
Eeklo Zelzate
Moerbeke
Wachtebeke Sint-niklaas
14 Lochristi Kruibeke
20 Temse
Lievegem 14
15 Gavere 11
Evergem
Lokeren
Waasmunster
Lochristi
13 Hamme
16 Oudenaarde
Aalter Zele
Gent Destelbergen
Dendermonde
17 Dendermonde
Laarne
Berlare
Sint-Martens-Latem
12 Buggenhout
W etteren
18 Ninove
Deinze
De Pinte Merelbeke
Melle Wichelen Lebbeke
15 Lede
Nazareth Oosterzele
Aalst 17
19 Sint-Niklaas
Zulte
Gavere Sint-Lievens-
Houtem
Kruisem Erpe-Mere
20 Lokeren Haaltert
Zottegem Denderleeuw
Herzele
Wortegem- Zwalm
Petegem Oudenaarde 16
Horebeke Ninove
Brakel
Maarkedal Lierde 18
Kluisbergen
Ronse Geraardsbergen
27/04/20 39Digital RATES 2020 - Q2
Region map | Flemish Brabant
21 Halle
22 Brussel
23 Asse
Londerzeel Keerbergen Begijnendijk
Kapelle-op-
Tremelo Scherpenheuvel Diest
24
den-bos Aarschot
-Zichem
Leuven 23 Zemst Boortmeerbeek 27
Opwijk Haacht Rotselaar
Merchtem Kampenhout Bekkevoort
Meise Grimbergen
25
Tielt-Winge
Haacht
Vilvoorde
Steenokkerzeel 25 Herent
Holsbeek
Asse Wemmel Machelen Kortenaken Geetbets
Affligem
26 Tienen Ternat
Zaventem
Kortenberg 24 Lubbeek
Glabbeek
Liedekerke Kraainem Leuven
Bertem
Dilbeek Bierbeek Zoutleeuw
27
Roosdaal Brussel Wezembeek-Oppem
Diest
Bruxelles
Lennik 22 Tervuren Oud-Heverlee
Boutersem
T ienen Linter
26
Huldenberg
St-Pieters-Leeuw Drogenbos
Gooik Linkebeek Hoegaarden
Hoeilaart
Overijse
Galmaarden Pepingen 21 Beersel
Landen
Sint-Genesius-Rode
Halle
Bever
Herne
27/04/20 40Digital RATES 2020 - Q2
Region map | Antwerp
28 Antwerpen Essen
Baarle-Hertog
29 Wijnegem Ravels
Wuustwezel Hoogstraten
Kalmthout
30 Mechelen
Merksplas
Rijkevorsel
31 Lier
Stabroek Brecht
Kapellen Turnhout Arendonk
Beerse
Malle
32 Oud-Turnhout
32 Turnhout Brasschaat Vosselaar
28
33 Schoten 29 Retie
Geel Schilde Zoersel
Dessel
Lille
Wijnegem
Antwerpen Kasterlee
Zwijndrecht Wommelgem Vorselaar
Zandhoven
Mol
Borsbeek Ranst 33
Mortsel Boechout Grobbendonk Herentals
Geel Balen
Hemiksem Edegem Hove Nijlen Olen
Aartselaar Lier Herenthout
Schelle Kontich Lint Meerhout
31
Niel Berlaar
Duffel Westerlo
Bornem Boom Rumst Heist-op-den-Berg
Laakdal
Puurs Hulshout
Sint-Katelijne-Waver Herselt
Sint-Amands Willebroek
Putte
30
Mechelen Bonheiden
27/04/20 41Digital RATES 2020 - Q2
Region map | Limburg
34 Hasselt
Hamont-Achel
35 Genk Lommel
Pelt 35
Bocholt
Hechtel-Eksel
Peer Bree Kinrooi
Leopoldsburg Maaseik
Ham
Oudsbergen
Beringen
Tessenderlo
Houthalen-Helchteren
Heusden-Zolder
Dilsen-Stokkem
As
Zonhoven
Lummen
Genk Maasmechelen
34
Halen Hasselt Zutendaal
Herk-de-Stad Diepenbeek
Lanaken
Alken Bilzen
Nieuwerkerken
Kortessem
W ellen
Hoeselt
St-Truiden
Riemst
Borgloon Tongeren
Heers Voeren
Gingelom
Herstappe
27/04/20 42Digital RATES 2020 - Q2
Region map
1 West-Flanders
2 East-Flanders
Baarle-Hertog
Essen
Ravels
Kalmthout
Wuustwezel Hoogstraten
3 Flemish Brabant Rijkevorsel
Merksplas
Knokke-Heist Kapellen Brecht TURNHOUT Arendonk
Stabroek Beerse
Blankenberge Oud- Turnhout
Malle
De Haan
Brasschaat
4 V osselaar
4 Antwerp Bredene
Zuienkerke Damme
St-Laureins
Assenede
Schoten
Schilde
Wijnegem
Zoersel
Lille
Retie
Dessel Lommel
Hamont-Achel
ANTWERPEN Kasterlee
OOSTENDE BRUGGE Maldegem Sint-Gillis- W aas Beveren
Kaprijke Stekene Pelt
Zwijndrecht W ommelgem V orselaar
Oudenburg Zandhoven
Jabbeke EEKLO Zelzate Grobbendonk Mol
Borsbeek Ranst Bocholt
Middelkerke W achtebeke Mortsel
5
Moerbeke SIN T -NIKLAAS Boechout Herentals Geel
Oostkamp Kruibeke
Beernem Edegem Balen
Limburg
Gistel Hemiksem Olen Hechtel-Eksel
Koksijde Nieuwpoort
Zedelgem
Lievegem 2 Temse
Aartselaar
Schelle
Hove
Lint
Lier
Nijlen
Herenthout
Peer Bree Kinrooi
Ichtegem Evergem W aasmunster Kontich Meerhout
Lokeren Westerlo Leopoldsburg
De Panne Koekelaere Aalter Lochristi Niel Berlaar MAASEIK
1 Torhout
Wingene Zele
Hamme
Bornem
Puurs
Boom
Rumst
Du ffel
Heist-op-
Hulshout
Laakdal
Ham
Beringen
Oudsbergen
VEURNE GENT Destelbergen den-Berg
St-Amands Herselt Tessenderlo
DIKSMUIDE Ruislede Willebroek Sint-Katelijne- Waver
Houthalen-Helchteren
Laarne Putte Heusden-Zolder
Alveringem Berlare
Lichtervelde DENDERMONDE Dilsen-Stokkem
Kortemark Sint-Martens-Latem Merelbeke Londerzeel MECHELEN Bonheiden As
Pittem TIE LT Buggenhout Begijnendijk Scherpenheuvel-
Deinze W etteren Wichelen Kapelle-op- Keerbergen
Hooglede Ardooie Melle Lebbeke Aarschot Zichem Diest
Lo-Reninge De Pinte den-Bos Tremelo Zonhoven
Houthulst Dentergem Boortmeerbeek Lummen Genk Maasmechelen
Staden
ROESELARE
Meulebeke
Nazareth
Oosterzele
Lede
AALST
Opwijk
Merchtem
Meise
Zemst
Kampenhout
Haacht Rotselaar
Halen
5 Zutendaal
Ingelmunster Zulte Gavere HASSE LT
Izegem VI LVOORDE Bekkevoort
Vleteren Langemark- Oostrozebeke Sint-Lievens-Erpe-Mere Grimbergen T ielt-Winge Herk-de-Stad Diepenbeek
Steenokkerzeel Herent Holsbeek
Poelkapelle Kruisem Houtem Haaltert
Moorslede Wielsbeke Asse Machelen Geetbets Lanaken
A ffligem W emmel Kortenaken
Lubbeek
Lendelede Denderleeuw Zaventem Kortenberg Alken Bilzen
Poperinge W aregem Zottegem Herzele Ternat Nieuwerkerken
IEPER Zonnebeke Ledegem
Kuurne
Harelbeke OUDENAARDE
W ortegem-
Zwalm Liedekerke
Dilbeek
3
BRUSSEL
Kraainem Bertem
W ezembeek-Oppem
LEUVEN
Bierbeek
Glabbeek
Zoutleeuw
W ellen
Kortessem
Anzegem Roosdaal BRUXELLES Hoeselt
Deerlijk Petegem Ninove Boutersem
W evelgem Horebeke
Oud-Heverlee T ienen Linter
Menen KO R TRIJK Brakel Lennik Tervuren
Zwevegem Maarkedal Lierde Riemst
Heuvelland W ervik Drogenbos Huldenberg Borgloon T ONGEREN
Mesen A velgem Hoegaarden St- T ruiden
Kluisbergen Geraardsbergen
Gooik Linkebeek
St-Pieters-Leeuw Hoeilaart Heers
Overijse
Ronse Beersel Voeren
Spiere- Galmaarden Sint-Genesius-
Pepingen Landen Gingelom Herstappe
Helkijn Rode
Bever Herne HALLE
27/04/20 43Contact orders
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