Media Kit 2021 Das Magazin von - Ink Global
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Das Magazin von Media Kit 2021
Wings magazine Mediakit 2021 2/10 Help your brand fly again with a new audience After the uncertainty of 2020, normality is returning for Europe’s leading point-to-point carrier – and so too are its 30m+ annual travellers. Taking to the skies with a sense of adventure and a desire to experience the world again, this audience well reflects the outward-looking, positive mindset of WINGS magazine. Exploring the world from a German point of view, WINGS tells in-depth stories about lifestyle, culture, sports and innovation that have been designed to appeal to Eurowings’ broad passenger hub and are always optimistic – so perfectly suited to the new age of travel that is dawning. As well as award- 2. WiFi / Portal 4. Social winning print content, BYOD streaming / Online campaigns for Ink communicates with branded WiFi and brands and tourism travellers in other ways dedicated channels. boards. 1. Digital 3. IFE Video 5. PR Responsive Powerful branded In-house team works content that converts video content that with brands and airlines to bookings. inspires. together.
Europe’s leading point-
to-point carrier
With a fleet of currently 100 Eurowings has 10 hubs
aircraft, Eurowings specialises in
low-cost direct flights in Europe
across Europe
and is either the market leader or
These are: Cologne/Bonn,
among the leading providers at
Stuttgart, Berlin, Hanover,
13 of its most important airports
Hamburg, Dortmund , Düsseldorf,
(DUS, CGN, HAM, STR).
Vienna, Salzburg and Palma de
Mallorca
Wings magazine Mediakit 2021 3/10
The sky is The "Mallorca Carrier"
Eurowings is the leading carrier
not the limit
for flights to Mallorca. During the
peak holiday season, a total of 16
airports in Germany and Austria
– it's just the
are connected to Mallorca through
the airline.
beginning with Half of Eurowings
passengers are
Did you know?
Eurowings...
There are a huge array of
business travellers unique possibilities to
communicate with Eurowings
Nearly 50% of our 38.5m annual
passengers via our brand
passengers fly for work-related
partnership opportunities.
purposes and the airline is the first
See page 7 and ask for
low-cost carrier to offer a
more information.
Not only is Eurowings one of the largest and the full Business Class offering on its
new long-haul flights.
most successful low-cost carriers in Europe,
it is also one of the best places in the sky to
engage with a business audience.
SPECIFIC
EVENT
3%
OTHER
CITY BREAK
10%
3%
42% FEMALE
46%
MALE
54%
are travelling on
business
37%
BUSINESS
42%
VACATION
20% have bought a
product advertised 70%
in Wings like to have
63% technology that
makes life easier at
call-to-action rate home
for the advertising
VISITING featured in Wings Wings magazine Mediakit 2021 4/10
FRIENDS AND
FAMILY
22%
0-20 YEARS
Get your
message in
60+ YEARS 4%
97%
12%
31%
front of a broad
20-29 YEARS
20%
of passengers stay in a hotel 50-59 YEARS
demographic...
more than four 17%
read the times a year
magazine over
a 12-month
Our audience is young, successful and highly
period 30-39 YEARS
25% engaged with WINGS magazine – and they're
83%
40-49 YEARS
21% waiting to hear from you
are inspired by the
tourism features in
Wings
→Trend →The big
focused questions
Wings magazine Mediakit 2021 5/10
culture answered
In our front section, Using a form that
we highlight the inspires curiosity,
hottest events, our mid-section take
festivals and a closer look at
must-dos across the events and how social
network as listicles media influencers
Smart, elegant
sparking inspiration shape the latest
and wanderlust. trends in travel.
and refined with
an optimistic ←Beautiful
outlook... travel
features with
first class
journalism
The concept, look and feel of the new- It’s with our longer-
form content that
look magazine are informed by digital design we really go out
and explore the
and social media – just as Eurowings is the world meeting
most digitally forward-looking and inventive passionate people in
exciting places and
airline, so the magazine’s own mission is providing inspiring
bucket lists for
to connect directly with readers. curious travellers, all
delivered by award-
winning writers and
photographers.
→Award- →Product
winning focused →Useful
design insights travel tips
that grabs and stories
attention We know our readers
How better to see
love technology,
a destination that
Much like Eurowings so our editorial is
through the eyes of a
itself, WINGS specifically designed
local? Expert advice
magazine has a to inspire their next
forms a hugely
strong visual identity purchase.
important part of the
that aids the reader editorial offering.
experience.
Wings magazine Mediakit 2021 6/10
Why travel media?
As more people take more journeys, so travel
media becomes stronger and more influential.
This sector also stands unique in today’s
Sources † IATA / ‡Kantar TGI / ¤ Gfk, MRI / Ink: A Flight to Remember
advertising world, because of its growing – and
captive – audience.
Because readers can’t skip your ads while on
a plane, you will be investing in their undivided
attention. Combine our deep understanding of
who is travelling, as well as where and when,
85% of German visitors 74% of passengers Travel media has Travellers are 50% with the inspirational content we produce, and it
to TripAdvisor are read inflight magazines‡ the most affluent more engaged reading
planning international readership of any of inflight than when on
makes for a potent opportunity to get your
breaks this year the world’s media¤ the ground message across – and make sure it sticks.
Wings magazine Mediakit 2021 7/10
Create your campaign from a huge array of platforms
1. Airline websites 5. Social channels 9. Lounge activations 13.Sampling
Passengers can engage We inspire travellers From bar takeovers Put your product just
The journey
with our destination- with content delivered to bigger events, we where you want it – in
led content at the point of to their social feeds. can make a lasting impression the hands of passengers.
holiday inspiration. on passengers through lounge
activations.
6. Boarding passes 14. IFE portal
2. Airline apps Connect with your Branded video content
With a presence on desired audience 10. Plane wraps shown inflight inspires
The passenger journey begins with the our travel partners' through a targeted advert on a Turn a flight into a and drives bookings.
apps, our content can actively boarding pass. world-beating advert
planning of a trip, and doesn’t end until influence decision making. for your brand with a full-plane
takeover. 15. Cabin interiors
the moment that the front door key turns 7. Emails An interior takeover
in the lock. In between, there are 3. Reach TV
Our TV network
As part of a wider
campaign, reach 11. Headrests
creates an effective
brand immersion for
numerous opportunities to reach this beams content and
advertising directly to screens
passengers in their flight
confirmation mail
Ambient advertising
in-flight is a highly
passengers.
audience – and we can help you to make in 80 US airports. effective communication tool.
16. Wifi portal
the most of all of them. 4. Branded video
8. Experiential
Work with us to create 12. Magazine editorial
Reach business
travellers by being an
We create bespoke real-world immersive Award-winning advertising partner of the
video content for the experiences to tell your magazine editorial is at WiFi portal.
world's largest travel brands brand's story. the centre of our content suite.
that is watched by millions
pre- and during flight.
13 14
Introducing Navigator 15
12
With our new digital 16
platform, you can target
and track airline passengers 11
at multiple points in their
journey. Reach your desired
audience with the right
message at the right time.
10
1 2 3 4 5 6 7 8 9
Wings magazine Mediakit 2021 8/10
Integrate your
message more
deeply within... Be part of a unique WINGS supplement
↑ PIONIERE ↓ ZEITGEIST
Meet the movers Provides readers
Native advertising and sponsored content and shakers in with a definitive
provide a unique opportunity to tell your the world of 21st guide to living well
century business. in the 21st century:
company’s story in a way that mirrors the look With a focus on the from insider tips
most exciting tech on interior design
and feel of the magazine within which it sits. startups, every issue and advice on how
Rather than placing an advert beside a story, of Pioniere provides to upgrade your
a must-read for health and nutrition
you become the story. EuroWings’ broad regime to shopping
base of business recommendations
travellers, profiling and holiday guides.
the top CEOs and the Each bi-monthly
hot, new trends that issue will address a
are making waves specific theme and
in today’s global we’ll work directly
market. Work with with our g partners
us to feature your to create a uniquely
company today. engaging product.
→Q&A →Unique
interview tailored mini
Nothing gives that
magazine
personal touch like We can create
an insightful Q&A. bespoke advertorials
We’ll interview and or composite Wings magazine Mediakit 2021 9/10
can even arrange a promotions to help
professional photo you engage with our
shoot. audience.
Unique creative
→Travel solutions
tailor-made...
feature
We’ll send a writer
to your restaurant,
hotel or city to pen
a story in exactly
the same way as a Whether you’re seeking to deliver the
magazine would.
message about a single product, raise
awareness about your company with a lengthy
campaign, or create a jaw-dropping and
bespoke editorial magazine, our award-
winning creative solutions team can work with
you to devise a product that tells your story
↑Expert
column
in the best possible way.
Imagine your CEO
as a star columnist.
We’ll work with you
to craft a column
written in their own
voice. ← Special
pull out
Let us devise a
special gatefold
section or pull-out
insert for maximum
impact.
Wings magazine Mediakit 2021 10/10
Something to suit every budget...
Per double issue Production schedule Specifications (mm)
Issue Copy deadline a) Full Page
Full page (ROP) €19,000 Apr/May/Jun 1st Apr Trim Size 250 x 190
Half page €9,000 Jul/Aug 1st Jun Bleed Size 256 x 196
Double-page spread €32,000 Sept/Oct 1st Aug b) Double Page Spread
Inside front cover €23,000 Nov/Dec 30th Sept Trim Size 250 x 380
Inside back cover €21,000 Bleed Size 256 x 386
Outside back cover €25,000 c) Half Page Horizontal
Trim Size 110 x 170
Advertorials Bleed Size n/a
b) a)
d)
d) Half Page Vertical
One-page advertorial €22,000 Trim Size 80 x 230
Double-page spread €35,000 Bleed Size n/a
Cover sponsorship €35,000
c)
Please request an artwork
Special formats available on request spec sheet for full details
Advertorials, tip-ons, gatefolds, supplements etc. of print specificationsink-global.com
You can also read
