2020 MEDIA KIT - Pocket Outdoor Media
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2020 MEDIA KIT
AUDIENCE
MEDIA KIT 2020
Triathlete is the world’s leading multisport brand—
for triathletes, by triathletes. We reach nearly 1 million
endurance sports influencers monthly, and we help
brands reach them, too, by delivering customized,
relevant experiences that drive tangible business results.
The Triathlete reader is an affluent, highly-
educated professional who is dedicated to
triathlon and spends heavily on the sport.
EARNS
OVER $ 200,000 MEAN HHI
SPENDS ABOUT
$3,280
ON GEAR, SERVICES,
3.8 BIKES
PER HOUSEHOLD
AND TRAVEL
TRAINS
6 DAYS
A WEEK
42
YEARS
OLD
31%
FEMALE
93% RACE 82% RACE MEDIAN WORKOUTS
LONG COURSE SHORT COURSE PER WEEK: 2.7 SWIMS
ANNUALLY ANNUALLY 3.3 RIDES, 3.5 RUNS
ALSO AVAILABLE The Triathlete Audience Study offers advertisers, marketers, and
agencies results from the largest and most current market study
Triathlete on triathletes. The study reveals the responses to over 75 detailed
questions on spending habits, brand ownership and intent to buy
Audience for hundreds of brands in more than two dozen product categories,
reading habits, riding and training habits, race and event participation,
Study travel, replacement value, interests, technology and app use, social
media preferences, and reader engagement and value by content
channel. To access the study, contact us.
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
MEDIA KIT 2020
ENGAGEMENT With 35+ years experience in speaking to the multisport
audience, Triathlete is the expert in reaching and
influencing triathletes and enthusiasts. Triathlete offers
comprehensive, omnichannel access to the most loyal,
engaged, and active consumers in the sport. Bring
us your goals and Triathlete will guide you to the most
effective products, timing, and duration to achieve them.
92%
16%
average EMAIL
PRINT
open rate
of readers
act on ads STRENGTHS
they see
Specific Promotions
STRENGTHS List Acquisition
2.2
Bring your
brand to life
Trackable Campaigns
Conversions
One-Time Offers
5%
average
hours through stories click rate
reading time and engaging
111K
per issue
images
OPT-INS
BANNER ADS podcasts
EXPECTED 2019
STRENGTHS OVER
Targetable
Trackable Campaigns
STRENGTHS 60% completion
Organic, rates
Highly Relevant authentic
Lead Generation product
Landing Page Views integration
Conversion Tracking
Cost Effective OVER
94%
of readers say
ads they see on STRENGTHS
60%
completion rates
Triathlete.com Industry
VIDEO
are helpful High Engagement average: 40%
Awareness Campaigns
Follower Campaigns
EXPECTED 2019
Athlete Activations
SOCIAL
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
custom
MEDIA KIT 2020
AUDIENCE AND
ENGAGEMENT
ECIAL ISSUE
TRUE CRIME SP
AUGUST
2019
SED!
EXPO
Four us
Mysterio
Tri s
Getaway
E
EXCLUSIV
WHY
TRIATHLETES THE
CHEAT ed
GREAT
ESCAPE
A Confess Descend Like
Doper’s Tale You Stole
It
of Power,
Morality and
Remorse
THE
LOCKUP
Bike
Space-Age
Defenders
OPERATION
AUGUST
2019
PEDAL FREE
Cops
California
Meet the Safety
for Cycling
Crusading
TRIATHLETE.CO
M
E T E .CO
T RI AT HL
M
v
TRIATHLETE MAGAZINE
88,500
monthly readership
96%
of readers take action
on ads they see in
Triathlete magazine
Average Time Spent
Reading Each Issue
Triathlete offers unmatched engagement in print, online,
2.2 hours per month
social, and video. Set your goals and our content team
will prepare world-class content in any medium for
native advertising, collaborative content, branded
content, editorial-inspired stories, and sponsored
stories. Triathlete will
CAPABILITIES: recommend the most TRIATHLETE.COM
→ Feature stories + long-form
effective products to meet
your goals and suggest a
cascade—the best timing
1.3 MM
page views
→ Experiential storytelling
and duration for each
→ Custom video + podcasts
→ World-class photography
phase of your campaign
in social, online, video,
95%
of readers said they
→ Personalities behind the brand see on Triathlete.com
podcast, and print. are helpful.
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
magazine
MEDIA KIT 2020
OUR HIGHLY
ENGAGED
AUDIENCE Triathlete magazine
explores the triathlon
88,542
MONTHLY READERSHIP
96% act on ads they see lifestyle, offers helpful
in Triathlete magazine. training and gear guidance,
and features the iconic
23,560
SUBSCRIBERS
races and personalities
98%
of readers seek out Triathlete’s
gear and tech coverage.
of our sport:
93%
→ Fascinating storytelling PAID CIRCULATION
AT $29.95
83%
visited a product or service
→ In-depth features and
website after seeing an ad in profiles of personalities 77%
READ ONLY TRIATHLETE
Triathlete magazine.
→ Comprehensive reviews
of the latest gear and tech 2.2 HOURS
25%
visited a local retailer for AVERAGE TIME
more information about a → Expert training advice
READING EACH ISSUE
product they saw advertised
→ World-class photography OVER 6
in Triathlete magazine. YEARS TYPICAL
READER LOYALTY
→ Engaging infographics to
39%
purchased a product or explore races, athletes, and
Source: 2017 CVC Audit
service from a retailer after trends in triathlon 18%
HAVE READ
seeing it advertised in → Personal essays and TRIATHLETE
Triathlete magazine. opinion from experts OVER 10 YEARS
and guest writers
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
email
MEDIA KIT 2020
Newsletters and
Custom Sends
The twice-weekly Triathlete e-mail newsletter
covers workouts, training plans, gear and tech
reviews, race news and results, and fun stories
from interesting voices in triathlon.
110,710
Opt-ins
16.5% 2’05” 6%
Average Average time on Average
open rate content after click click rate
CAPABILITIES
Send your own
custom artwork
to the most
engaged readers
in triathlon..
→ Custom content
→ Special offers
→ Flash sales
→ Event or series
registrations
→ Lead generation
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
multimedia
MEDIA KIT 2020
Triathlete is the leader in
multisport video with over
1,000 titles in Triathlete’s
series. Coming soon: The
new Triathlete podcast.
NEW!
VIDEO PODCAST
Spirited discussion,
informed humor,
and insider
access will be the
hallmarks of the
Triathlete Podcast.
Triathlete’s
hosts will invite
listeners to enjoy
the personalities,
culture, and races
of the world’s
most beautiful
sport. Broadcast
via SoundCloud to
CAPABILITIES dozens of podcast
subscription
First launched in 2009, → Custom content services and
the 1,000+ episodes in the → Episode branding apps for iOS and
Android.
Triathlete video series lead → Topic takeovers
the sport in streaming video.
→ Exclusives
The Triathlete video series
features technique tips, CAPABILITIES
interviews with elite athletes
like Lucy Charles and Jesse → C ustom content
Thomas, and gear explainers. → E pisode branding
TRIATHLETE.COM/SHOW → T opic takeovers
→A thlete activation
→ E xclusives
TRIATHLETE.COM/PODCAST
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
SOCIAL
MEDIA KIT 2020
CAPABILITIES
Custom social media
promotions including:
→ Amplified editorial
Triathlete has built the most
→ Custom content
loyal readership in triathlon over
→ Athlete takeovers
its 35-year history in print and
→ Awareness campaigns
digital. That engagement has
→ Stories and live video
followed Triathlete to the most
→ Follower campaigns
popular social media platforms
for our audience.
FOLLOWERS
227,655
FOLLOWERS
121,835
FOLLOWERS
94,406
SUBSCRIBERS
24,397
1,000+ VIDEOS
OVER 3MM
VIEWS
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
Display
MEDIA KIT 2020
100% NEW
TRIATHLETE.COM
Triathlete.com has LOYALTY
AND
seen many online ENGAGEMENT
advertising trends 78% viewability.
94%
come and go, but
visit Triathlete.com
one truth still stands: 79% at least once a week
the most important of readers say
metric is the loyalty act on ads
they see in
95% ads they see on
Triathlete.com
and engagement of are helpful.
Triathlete or on
the audience.
Triathlete.com.
With new lazy-loading
ad spots and zero
programmatic ad calls,
Triathlete’s website In-content
displays between 3 and 3.5 ads load
ads per pageview at 75% on scroll.
viewability.
Right rail ad spots
follow the user
down the page.
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathlete
MEDIA KIT 2020
calendar 2020
JANUARY/FEBRUARY
EDITORIAL CALENDAR
MARCH/APRIL MAY/JUNE
Goals Gear & Design Passion
• The complete guide to • Win This Bike Contest • Reader Cover Contest
crushing 2020 • Triathlete Design Awards • Photo Contest
• Gear that inspires action • Bike Bible • Open-Water Swimming Bible
SPACE CLOSE:11/15 SPACE CLOSE:1/17 SPACE CLOSE:3/13
MATERIALS DUE: 12/4 MATERIALS DUE: 2/6 MATERIALS DUE: 4/2
ON-SALE: 1/7 ON-SALE: 3/10 ON-SALE: 5/5
Web/Social Web/Social Web/Social
The Challenge The Bike Bible The Challenge
We offer readers the opportu- We offer our audience a brief Returns
nity to participate as a group in yet complete guide to gear, A mid-year, in-the-swing-
a series of workouts designed maintenance, training, and of-things boost through the
to awaken the tri beast within. technique. This feature will return of our curated, commu-
Led by top coaches, pros, and run in print and publish online nity-fueled workout series.
the editors themselves, this with social promotion.
month-long workout series
will inspire all triathletes to
kick off their training, and
become active members of the
triathlon community.
JULY/AUGUST SEPTEMBER/OCTOBER NOVEMBER/DECEMBER
Olympics Preview Gratitude The Triathlete Awards
• Complete Guide to Tokyo • How to use data • A celebration of the year’s
• Winning Secrets • Women’s Special Section best in triathlon
• Fuel Like a Champion • Running Bible • Holiday Gift Guide
SPACE CLOSE: 5/15 SPACE CLOSE:7/17 SPACE CLOSE:9/25
MATERIALS DUE: 6/4 MATERIALS DUE: 8/6 MATERIALS DUE: 10/15
ON-SALE: 7/7 ON-SALE: 9/8 ON-SALE: 11/17
Web/Social Web/Social Web/Social
To be announced. To be announced. To be announced.
Lauren Ondersma Nick Ramey
National Non-Endemic National Endemic
Sales Director Sales Director
londersma@pocketoutdoormedia.com nramey@pocketoutdoormedia.com
c: (720) 400-9943
CONTACT US GET SOCIAL!
Lauren Ondersma, National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
Nick Ramey, National Endemic Sales Director Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
nramey@pocketoutdoormedia.com p: (720) 400-9943 TriathleteMagazine Triathletespecs
MEDIA KIT 2020
UNIT SIZE LIVE AREA TRIM BLEED
W I DT H X H E I G H T W I DT H X H E I G H T W I DT H X H E I G H T
SPREAD* 15.0” x 9.5” 16.0” x 10.5” 16.5” x 11.0”
1/2 HORIZONTAL SPREAD* 14.75” x 4.41” 15.0” x 4.66” N/A
FULL PAGE 7.0” x 9.5” 8” x 10.5” 8.5” x 11”
2/3 PAGE 4.36” x 9.25” 4.61” x 9.5” N/A
1/2 PAGE VERTICAL 3.16” x 9.25” 3.41” x 9.5” N/A
1/2 PAGE HORIZONTAL 6.75” x 4.41” 7.0” x 4.66” N/A
1/3 PAGE VERTICAL 1.97” x 9.3” 2.22” x 9.55” N/A
1/3 PAGE SQUARE 4.36” x 4.41” 4.61” x 4.66” N/A
1/4 PAGE 3.16” x 4.41” 3.41” x 4.66” N/A
*Please allow .375" in the center of artwork for gutter.
DIGITAL EDITION SPECS COLOR ADS
To ensure that all URLs in ads remain active in digital CMYK
edition, embed URLs as fonts – not as images. When Minimum 266 dpi
the ad is being designed, DO NOT convert the URL 133 line screen
text to paths or it will no longer be an active link. Best black build: 30c, 30m, 30y, 100k
Remove all color management profiles
UPLOADING INSTRUCTIONS
Request current ad file submission info from OPTIONAL PROOFS
Heather Arnold at All files may be accompanied by a proof created
harnold@pocketoutdoormedia.com directly from the supplied digital file at 100% size and
to SWOP standards.
ACCEPTED FILES
Adobe PDF/X1-a files created CMYK; ACCEPTABLE PROOFS
all images embedded Contract proof (Matchprint or Kodak approval)
Adobe InDesign files with all images and Rainbow proof
fonts included Iris proof
Adobe Illustrator files with all images included Color fidelity or content on press cannot be
or embedded and fonts included or converted to guaranteed if a contract proof is not supplied with
outlines your files. A make-good cannot be considered if an
Adobe Photoshop EPS and TIFF files acceptable proof is not supplied
with layers flattened
CONTACT US GET SOCIAL!
Heather Arnold
Director of Production and Circulation Facebook.com/ @TriathleteMag @triathletemag Youtube.com/
harnold@pocketoutdoormedia.com p: (858) 768-6776 TriathleteMagazine TriathleteYou can also read
