SOCIAL MEDIA TOOLKIT 2018 - 29 SEPTEMBER 2018 - World Heart Federation
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29 SEPTEMBER 2018
MY HEART, YOUR HEART
SOCIAL MEDIA
TOOLKIT 2018
1
HELP SPREAD THE WORD
TIPS ON HOW TO PROMOTE WHD
TO SOCIAL MEDIA
Social media is the perfect platform to help you achieve
your World Heart Day (WHD) goals. It allows you to
communicate key messages, promote activities and
spread the word about good heart health. The tips and
suggestions in this toolkit will help you to maximize the
impact of your digital communications and make World
Heart Day even more successful than ever!
Official WHD profiles Official WHD hashtag
#WorldHeartDay
facebook.com/worldheartday
The official hashtag for World Day is #WorldHeartDay. All
publications on social media should include this tag, along
twitter.com/worldheartfed
with any other tags that may be relevant to your activity.
instagram.com/worldheartday The WHF website we will feature a ‘social wall’ with all
Instagram, Twitter and Facebook posts that include the
hashtag #WorldHeartDay. This will boost the visibility of
These are our official social media profiles. Mentioning
all WHD posts ... and incredible symbol of the whole world
these profiles will allow more people to see your posts,
coming together to spread the word about living heart-
achieving greater reach and visibility.
healthy lives.
WORLD HEART DAY OFFICAL HASHTAG
#worldheartday
2
WORLD HEART DAY
CAMPAIGN 2018
MY HEART,
YOUR HEART
This year’s theme is about celebrating
and connecting like-minded people.
It is simple, warm, emotional and translatable. It
feels vital and innovative and is flexible to provide an
umbrella for different campaign strands. MY HEART,
YOUR HEART is about creating a sense of commitment
around the common issues related to heart health.
It is a concept that allows us to educate, inspire and
motivate people to keep their hearts healthy. It is
personal and all encompassing. It’s about saying to
ourselves, the people we care for and everyone around
the world, “what can I do right now to look after MY
HEART... and YOUR HEART?” It also resonates with the
professional cardiology and healthcare audiences who
dedicate themselves to looking after ALL OUR HEARTS.
CVD is the world’s number one killer today. But it
doesn’t need to be this way. By making just a few small
changes to our lives, we can reduce our risk of heart
disease and stroke, as well as improving our quality of
life and setting a good example for the next generation.
3
CALL TO ACTION
This year’s campaign focuses on a statement of intent, a
common goal that will inspire our audiences to make a
promise to keep their hearts and all hearts healthy.
On social media, “I promise to ...” can be a very
powerful message. A way for everyone to make their
own commitment, to share their support for WHD and to
motivate others to get involved.
Through our global channels we are encouraging
everyone to make a promise and share a photograph with
the campaign image and the hashtag #worldheartday.
MAKING A PROMISE AND SHARING IT COULDN’T BE EASIER
This year we have added a ‘widget’ on the WHD website.
This allows you to upload your own image, personalize
it with one of the WHD symbols and then post it on
your own social media channels. Go to worldheartday/
promise to use our widget. If you prefer to create and
share your own promise simply:
1. Take a picture making the campaign symbol with
your hands. You can also create our symbol with your
keyboard, using these characters and symbols: It’s a
gesture that’s universal, simple and shareable.
2. Publish the photo on your social media channels and
share your promise for heart health. Here are a few
examples:
I promise to go to work by bicycle at least 3 times a
week! #WorldHeartDay
3. Add the official hashtags #worldheartday to
your post
4. Visit worldheartday.org to see your post on our
social wall.
5. And don’t forget to encourage your friends, family,
colleagues and community to take part too.
4
HOW TO CREATE CONTENT FOR
YOUR SOCIAL MEDIA CHANNELS (1/4)
We encourage you to use WHD to raise awareness of cardiovascular health with your followers and close community.
Here are some ready-made posts that we hope will make it easy for you to publish CVD content or inspire you to create
your own publications:
MAKE A PROMISE
This year we’re asking people around the world to make Visit bit.ly/2wsN78L and join us on #WorldHeartDay
a promise... for MY HEART, for YOUR HEART, for ALL by creating a poster with your heart promise. For MY
OUR HEARTS bit.ly/2wsN78L #WorldHeartDay HEART, for YOUR HEART, for ALL OUR HEARTS.
I promise to cook and eat more healthily ... MY HEART, Get involved on #WorldHeartDay by making a promise
for YOUR HEART, for ALL OUR HEARTS bit.ly/2wsN78L for your heart. Change your habits, change your world
#WorldHeartDay bit.ly/2wsN78L
Celebrate #WorldHeartDay by promising to take care of Big actions start with a small symbol . Make your
your heart health. Visit bit.ly/2wsN78L and join us promise on #WorldHeartDay to help the fight against
cardiovascular disease, the world’s number
1 killer bit.ly/2wsN78L
#WorldHeartDay is the perfect moment to say no to
smoking and help your loved ones to stop. Make a Make a promise and help make #WorldHeartDay
promise for MY HEART, for YOUR HEART, for ALL OUR bigger than ever. Use our widget to raise awareness of
HEARTS bit.ly/2wsN78L < ♥ > #WorldHeartDay cardiovascular disease bit.ly/2wsN78L
#WorldHeartDay 2018 is all about saying to yourself,
the people you care about and individuals all around Choose your promise, take a picture and help prevent
the world, “what can I do right now to look after MY CVD by changing habits. For MY HEART, for YOUR
HEART… and YOUR HEART?” bit.ly/2wsN78L HEART, for ALL OUR HEARTS bit.ly/2wsN78L
#WorldHeartDay
5
HOW TO CREATE CONTENT FOR
YOUR SOCIAL MEDIA CHANNELS (1/4)
CELEBRATE WORLD HEART DAY
Today is #WorldHeartDay! Join our community and 29 September is #WorldHeartDay. The day the world
help us raise awareness of CVD and good heart health joins the fight against the world’s biggest killer,
worldheartday.org cardiovascular disease. Find out more at
worldheartday.org
See some of the thousands of activities and
events organized around the world to celebrate Join us to raise awareness of heart health in your
#WorldHeartDay at worldheartday.org community #WorldHeartDay
Come and join us! Today we are celebrating Let’s work together to prevent heart disease and stroke.
#WorldHeartDay to encourage people to take action for Join us on #WorldHeartDay
the good of their heart health worldheartday.org
#WorldHeartDay is an initiative of @worldheartfed
Today the world celebrates #WorldHeartDay. Want to to raise awareness of cardiovascular disease
know more? Visit worldheartday.org worldheartday.org
We need you! Today we’re celebrating #WorldHeartDay On #WorldHeartDay, join us and find out what you
across the globe. Come and join us to raise awareness can do to improve your, and the world’s, heart health
of cardiovascular disease! worldheartday.org worldheartday.org
6
HOW TO CREATE CONTENT FOR
YOUR SOCIAL MEDIA CHANNELS (1/4)
TALK ABOUT CARDIOVASCULAR DISEASE
Take a minute to think about your ♥, because heart By sharing knowledge, we can inspire each other
health is at the heart of all health #WorldHeartDay to become more heart healthy worldheartday.org
#WorldHeartDay
Cardiovascular disease, including heart disease and
stroke, kills over 17.5 million people every year and is 30 minutes of activity a day, giving up smoking and
the leading cause of death and disability in the world eating a healthy diet can help prevent heart disease and
#WorldHeartDay stroke #WorldHeartDay worldheartday.org
A third of all deaths on the planet are caused by CVD The burden of cardiovascular disease CAN be reduced.
every year. I’m taking care of my ♥. Are you taking care But we must all act now #WorldHeartDay
of yours? #WorldHeartDay
Know your risk of CVD, take control of your heart
80% of premature deaths from CVD could be avoided if health and act now to improve it. It’s in your hands
risk factors are controlled: tobacco use, unhealthy diet, worldheartday.org #WorldHeartDay
physical inactivity and alcohol #WorldHeartDay
Your heart is the strongest muscle in your body. If you
Tobacco kills 6 million people a year and is estimated live to be 70, your heart will have beaten two and a half
to cause nearly 10% of cardiovascular disease billion times. worldheartday.org #WorldHeartDay
worldheartday.org #WorldHeartDay
Ischemic heart disease (heart attack) is responsible
By 2030 it is predicted CVD will be responsible for nearly for 7.3 million deaths every year worldheartday.org
23 million deaths per year. Join the fight against heart #WorldHeartDay
disease and stroke worldheartday.org #WorldHeartDay
Cerebrovascular disease (stroke) is responsible for 6.2
By making just a few changes to our lives, we can million of the total CVD deaths per year worldheartday.
reduce our risk of heartdisease and stroke, as well org #WorldHeartDay
as improving our quality of life #WorldHeartDay
worldheartday.org Poverty, a chronically stressful life, social isolation,
anxiety and depression all increase your risk of CVD
#WorldHeartDay worldheartday.org
7
HOW TO CREATE CONTENT FOR
YOUR SOCIAL MEDIA CHANNELS (1/4)
PROMOTE YOUR ACTIVITIES
Tell them what you’re Repeat & change Plan in advance
doing times Let people know in advance what
you are organizing so that they
Share details about activities you Repeat your posts and tweets
can make plans to attend. Make
are organizing and don’t forget at different times of the day to
sure you highlight the time, place
to pin them to the official World maximize the chance of reaching
and directions of how to get
Heart Day Worldwide Activities your target audience.
there.
Map. (worldheartday.org/
worldwide-activities)
Countdown Use the official
Increase anticipation with a hashtag
countdown, such as “there are
Don’t forget to always tag your
only 10 days left”.
content on social media with the
#WorldHeartDay hashtag so
that your activity can be seen by
people around the world on our
social wall!
8
CAMPAIGN RESOURCE
USEFUL RESOURCES FOR SOCIAL MEDIA
We have prepared a range of Campaign Resources in several languages and can also be translated into
for you to use on your own social media channels, to others and adapted to each community and specific
customize your profiles or as part of your content plan. activity. When appropriate, we recommended adapting
these materials using facts and figures from your own
They are customizable and can be downloaded from country. Please follow the guidelines on using the WHD
www.worldheartday.org. Our Resources are available Resources you will find in your specific toolkit.
worldheartday.org/materials
Logos Avatars
Facebook cover Pre-designed social posts
Online banners “Make your promise” customizable post
This year we made our Campaign Resources and logo available in several
languages. Download them from worldheartday.org/materials
9
TIPS FOR...
FACEBOOK
• Get more likes! Your WHD publications are likely to
make your profile more visible to new users, who will
probably ‘like’ your page to get news and updates
about your organization.
• Be short and to the point. Avoid long messages, keep
posts to between 100 and 200 characters to attract
attention and encourage your contacts to share them.
• Creativity boosts impact. Facebook is an excellent
channel for explaining actions related to WHD as it
allows you to use a large variety of resources (photos,
videos, GIFs, etc.). Be original and offer added value
to your audience: exclusive information, eye-catching
images, infographics, etc.
• Images made easy. Facebook has some very easy • Image is key. Choose photos and videos that
to use tools to create attractive publications. Explore will capture the attention of your audience and be
stickers, texts with bright background colors, polls, interesting enough for them to share with their
360º photos or live videos. Being creative is easier than contacts.
you think!
• Direct traffic to the website. WHD is an excellent
• Create conversations. On Facebook it is very opportunity for your target audiences to visit your
important to interact and connect with people, so website. Include links in your messages to drive as
you should encourage your audience to share their much traffic as possible.
opinions and comments. Ask them about your event!
Taking an active interest in their content is a good way • Be practical. To better manage your time, you can
to get your audience actively involved in your WHD schedule the sending of your messages in advance
publications. by simply selecting a date and time in the lower right
corner of the sharing tool on your page.
• Know your audience. You know, better than anyone,
what type of content is interesting to your followers, or • Stay up to date. Follow all WHD activities and share
what time your fans write more direct messages to you. content mentioning your official Facebook so your
Use this information to make your publications about contacts can stay up to date with all the news.
WHD more successful.
• The more, the better! Create an open event to spread
• Listen and respond. It is important that you respond your activity among contacts and make sure that
quickly to the comments received so that your participants can invite others.
followers know that there is someone listening. This
will encourage participation.
10TIPS FOR...
TWITTER
• Straight to the point. Although
Twitter expanded the length of
tweets beyond 140 characters, ideally
you should not exceed 120 to 130
characters as this is the best length
to get people involved and to retweet
more easily. Make sure your message
is clear.
• Be natural. Avoid formalities and try to make the • To the minute. One of the biggest attractions of
style of your tweets accessible and friendly. They are Twitter is information in real time. It is difficult to find
your followers for a reason, so they will appreciate time when you participate in an event but commenting
authenticity in your reactions and opinions. and responding in real time to messages energizes the
conversation and adds value to the debate. Use a tweet
• Share the experience. Even if they are not physically programming tool (such as Hootsuite or TweetDeck)
there, hundreds (or thousands) of people will follow to save time by creating tweets about your event in
your event through the Internet. It is your opportunity advance.
to share information and the overall event experience
with the rest of your audience and to make them feel • The best speaker. Including quotes from your
part of it. spokespeople is key to boosting the impact of your
messages. Do not forget to include the Twitter
• Connect audiences. Use the official hashtag, username of the speaker in your tweet to recognize
#WorldHeartDay. The more people use the same their work and to achieve greater reach and visibility.
hashtag, the more likely they are to connect with each
other and share thoughts and ideas. What’s more, • All for one. Follow organizations related to WHD
hashtags help users follow the topic. When you click and spread their messages too to generate more
on a tag, you can see other tweets about the same interaction and visibility. This helps other potential
topic. followers see who you are and what you promote,
and who is supporting and contributing to a common
• Add value. Your tweets will be more interesting cause.
and appealing if you post relevant and attractive
information, such as images or videos. Also, always try • And of course, retweet the WHD messages relevant
to include your own opinion in each of the retweets to to your community!
show you have a more personal approach.
11TIPS FOR...
INSTAGRAM
• Behind the scenes. Instagram users like authenticity • Make it fun. GIFs, illustrations or notes can be added
and like to feel part of the process. Let them take a look to any snapshot. These formats or elements add a
at the daily life of your organization and what happens fun touch to our publications and make your content
during the preparation of the event, everything that different.
does not appear on other social networks.
• Motivate your followers. On Instagram it’s easy to
• Introduce the squad. This type of publication will create photographic contests or challenges: ask users
give you the opportunity to introduce your audience to send a photo using the official hashtag and then
to the people behind your project and will give a more invite other users to vote on their favorite photos
personal touch to your messages. In addition, it will offering some kind of incentive. This type of initiative
lead to the protagonists spreading this type of post. will increase visibility of your event on social platforms.
• Cross-promote on Instagram. Do not forget to
promote your Instagram activities on other social
platforms such as Twitter and Facebook. Put an
Instagram icon on your website and invite visitors to
follow you.
THANK YOU
12For further information or help on how to promote
World Heart Day on social media please contact:
worldheartday@worldheart.org
13You can also read
