MEDIA KIT 2021 - Ink Global
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MEDIA KIT 2021
AMERICAN IS THE LARGEST AIRLINE IN THE WORLD From the airline who brought the world the first transcontinental jet flight, the first VIP lounge and the first loyalty program, comes a stunning maga- zine worthy of the world’s largest airline. A familiar brand yet fresh and beautifully reimag- ined to reflect American’s leadership position.
U.S. LARGEST AIRLINE
Domestic Coverage
WORLD’S LARGEST AIRLINE
44m Worldwide Coverage
214.4M 365+ 1,000 14,250
Alaska/
Virgin
America
Passengers Destinations Networked Networked Daily
Worldwide Destinations Flights
161m 130m 33m
6,800+ 61+ 150 181.7M
Southwest
181.7m
United JetBlue
Countries Networked Domestic Passengers Served
Daily Flights - # 1 among all airlines
Countries
21m
Frontier
175m American Airlines 32,673,355
Delta
United Airlines 31,293,823
American Airlines 181,733,100
LARGEST AIRLINE Delta Air Lines 28,111,905
DEPARTING THE U.S.
Delta Air Lines 175,443,474 Air Canada 13,713,407
Southwest Airlines
United Airlines
161,647,388
130,162,709 30m JetBlue Airways 9,017,642
Alaska/Virgin America 44,173,619 Spirit International Coverage British Airways 7,271,106
JetBlue Airways 33,567,532 Lufthansa 6,232,946
Spirit Airlines 30,937,547
WestJet 5,183,752
Source: U.S. Department of Transportation / Cirium |diioMI / American Airlines Corporate Communications Southwest Airlines 4,213,610
A POWERFUL
28%
Share of SOUTH
PRESENCE AMERICAN market
Nine major U.S hubs 30%
Share of
Leading U.S. carrier CARIBBEAN market
18%
to the Caribbean
and Latin America
Share of
Chicago New York
32.6 million passengers MEXICAN market
served, internationally
17%
Philadelphia
Washington DC
Leading U.S. Carrier to
Los Angeles Spain, Chile, Colombia, Share of CENTRAL
Charlotte
AMERICAN market
Phoenix Peru and the
United Kingdom
Dallas-Fort Worth
AMERICAN
AIRLINES IS THE AM E R ICAN AI R L I NE S IS T H E
Miami OV E R A L L L E A D I N G G L O B A L
LEADING AIRLINE WITH
AIRLINE FROM THE U.S. TO
150.6m
Passengers to/from the top ten DMAs
The Northeast
Power corridor
Antigua and Barbuda, Bahamas, Bermuda, Cayman Islands, Cuba, Curacao,
Grenada and South Grenadines, Haiti, Jamaica, Saint Kitts and Nevis, Saint
Lucia, Sint Maarten, Turks and Caicos Islands, Belize, Guatemala, Nicaragua,
Argentina, Bolivia, Brazil, Ecuador, Uruguay and Venezuela.
Source: U.S. Department of Transportation T100/Nonstop Passengers / Cirium | diio MI
In the Past Year, American Airlines passengers have spent
A COVETED AUDIENCE
OF AFFLUENT $815.7b $514.1b $22.8b $1.7b
GLOBAL SPENDERS on business
expenditures
on most recent
purchase/leased vehicle
on home
remodeling
on Smartphone/mobile
phone purchases
American Way passengers have a
$76.6b $14.3b $7.6b $4b
$455,504
Median Net Worth
on vacations online/catalog
shopping
on home
furnishings/furniture
on sports apparel/
athletic shoes
$3.6b
$15.5b $1.6b $1.4b
$137,700
on dining out in
the past 30 days on fashion clothing/ on bedding/linens on sporting goods and
Median Household Income fashion shoes and bath goods camping equipment
$649m
$4b $18b $1.8b
$76,800
Median Individual Income
on dining at fine
restaurants in the on fine jewelry on most recent on perfumes/
past 30 days & watches home computer cologneshome
computer
Source: 2020 GfK MRI Spring
HOW DO WE COMPARE?
Median Age 45.3 41.8 52.5 55.0 54.5
Median Household Income $137,700 $96,700 $90,700 $118,500 $107,300
Median Individual Income $76,800 $51,300 $63,100 $66,800 $63,200
Median Value of Home $350,835 $327,988 $301,609 $395,927 $338,851
Median Household Net Worth $455,504 $316,148 $348,040 $566,078 $449,850
M/F Ratio 52.3%/47.7% 62.6%/37.4% 61.4%/38.6% 45.2%/54.8% 44.2%/55.8%
Married/Single 62.1%/37.9% 45.7%/54.3% 50.3%/49.7% 61.2%/38.8% 63.8%/36.2%
Source: 2020 GfK MRI Spring
HOW DO WE COMPARE?
College Education 132 123 135 139 130
Graduated College Plus 171 127 175 198 161
Professional/Managerial 173 127 130 167 144
Top 9 Job Titles 176 145 149 164 147
Top Management 286 234 187 261 199
C-Suite Executive 244 257 237 185 192
HHI $100,000+ 178 131 124 161 148
HHI $150,000+ 237 154 149 192 170
HHI $200,000+ 301 170 166 220 189
HHI $250,000+ 319 179 189 251 192
HHI $350,000+ 348 219 281 270 222
Source: 2020 GfK MRI Spring
A
WORLD-CLASS
TITLE
A M E R I C A N WAY has been the world’s most beloved airline magazine for over five decades. Now beautifully re-imag- ined to match the aspirations of the 201+ million discerning passengers flying American Airlines, the world’s largest airline, the new American Way is a stunning exercise in the art of modern magazine making. Touting a fresh de- sign and an inspirational editorial mix of international celebrity, world class destinations and extraordinary stories, the new American Way directly mirrors the interests and passions of its affluent and loyal readership.
RESPECTED A N I N C R E D I B LY L OYA L R E A D E R S H I P American Way readers send hundreds of emails per day—36,500 per year—to our editors the majority via inflight wi-fi STATURE A M E R I C A N WAYreaches more than 16.7 million passengers every month AIRBOURNE DIS T R I BUT E D CAB I N-WI DE across the entire American Airlines fleet and in Admirals Club premium lounges
THE COVER STORY
There’s
W E C E L E B R AT E D E S T I NAT I O N S .
nothing like traveling to a location and having
someone who lives there show you what they love
about it—they might take you to a hidden beach, or a
non-descript barbecue joint with miraculous brisket.
In our cover story each month, five notable locals
guide us to what they love about their hometown.THE REGULARS Need To Know On The Spot Features Whether it’s coffee- Attending a silent retreat. Our feature stories take you on powered buses or maple Discovering what’s underneath journeys—in-depth, beautifully bacon doughnuts, learn Amsterdam’s river. Becoming photographed and immersive— about the latest in travel, Santa Claus. These first- carrying you to places you’ve never food, technology, person narratives and expert been, introducing you to people entertainment and perspectives focus on giving the you need to meet, and offering the beyond in this hyper reader a more in-depth look at world as you’ve never seen it. timely, info-packed section. places to go and people to see.
MY TRAVEL TALES E AC H M O N T H, O N E S TA R shares a collection of their favorite travel memories and recommendations— along with a highly personalized packing list of their most essential carry-ons.
OUTREACH TARGETED LATIN AMERICA SNAPSHOT
REACHES American Airlines American American has Admirals Club
9.2 m | Caribbean 22.5 million flies 172 daily flights Airlines service Lounges and dedicated
5.7 m | Mexico highly-educated to more than 53 to Latin Premium Services teams in
Spanish speaking destinations in America is Mexico City (MEX), Caracas
2.1 m | Central America passengers 8 countries in from 8-hub (CCS), Buenos Aires (EZE),
Mexico, Central airports as well Rio de Janeiro (GIG), Sao Paulo
4.4 m | South America and South America as Boston (GRU) and Santiago (SCL).
1.1 m | Spain
Source: U.S. Department of Transportaiton T100/Nonstop Onboard Passengers - Year 2020THE REGULARS La Lista Del Vuelo al Volante Mi Ciudad Segundo Hogar We take the temperature of In this signature feature, From a musician to an Highlighting the latest the hottest trends in travel, we take a look at author, we get an inside look trends and real-life success music, events, happenings what happens when at their hometown each stories in real estate, with and destinations from adventurous travelers fly month with suggestions on leads that travelers who are around the world and rank into a city and then hit the where to go, what to do and also prospective buyers can them each month. road for discovery. what to eat. take back with them.
THE TRAVEL FEATURE AN IMMERSIVE DISCOVERY of an exotic travel destination in the U.S., Mexico, South America or the Caribbean. Whether it’s swimming with whales or selecting the perfect ski slope, get ready for plenty of travel inspiration.
E X P L O R E T H E WO R L Dwith the new AmericanWay.com, your travel inspiration guide. From must-try restaurants to cultural gems to thrilling excursions, the new portal provides expert intel to help you plan your next adventure.
1x 3x 6x 12x
Spread $111,677 $108,327 $104,977 $98,276
Full Page $65,263 $63,305 $61,347 $57,431
2/3 Page $47,958 $46,519 $45,081 $42,203
1/2 Page $37,783 $36,649 $35,516 $33,248
1/3 Page $27,605 $26,777 $25,949 $24,292
1/4 Page $22,511 $21,835 $21,160 $19,809
1/6 Page $17,424 $16,901 $16,379 $15,333
AMERICAN
WAY Inside Front Cover Spread $150,711 $142,310 $137,909 $129,106
RATES 2021 Inside Front Cover Page $76,978 $74,669 $72,360 $67,742
First Spread $131,231 $127,294 $123,358 $115,483
Rates effective
with the January First Right-Hand Page $69,228 $67,152 $65,074 $60,921
2021 issue of Inside Back Cover $69,228 $67,152 $65,074 $60,921
American Way. Outside Back Cover $81,627 $79,178 $76,730 $71,832
Frequency:
Monthly Banner on Crossword or
$17,500
Sudoku (flat rate per banner) * Banner measures 188.8mm X 31.75mm or 7” X 1.25” All rates are gross.CLOSING
DATES
ISSUE MATERIALS DUE ON-BOARD DATE
January 12/09/2020 01/01/2021
February 01/11/2021 02/01/2021
March 02/01/2021 03/01/2021
April 03/01/2021 04/01/2021
May 04/01/2021 05/01/2021
June 05/01/2021 06/01/2021
July 06/01/2021 07/01/2021
August 07/01/2021 08/01/2021
September 08/01/2021 09/01/2021
October 09/01/2021 10/01/2021
November 10/01/2021 11/01/2021
December 11/01/2021 12/01/2021EDITORIAL CALENDAR
JULY OCTOBER JANUARY APRIL
BOSTON MEXICO CITY CARIBBEAN YUCATAN
2021
2022
Heat Issue Latin American Issue Water Issue Green Issue
AUGUST NOVEMBER FEBRUARY MAY
MONTANA NEW YORK CITY NEW ORLEANS ATHENS
Adventure Issue Holiday Issue Black History Issue & GREEK ISLES
Platinum List Issue
SEPTEMPER DECEMBER MARCH
CALIFORNIA WINE DENVER AUSTIN
COUNTRY Western Issue Music & Tech Issue
Culinary IssueCONTACT US MARK N. KUBATOV V.P., PUBLISHING | INK 806 South Douglas, Suite 300, Coral Gables, FL 33134 direct +1.786.627.3022 | mobile +1.971.246.2689 mark.kubatov@ink-global.com
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