MEDIA KIT 2021 - Ink Global

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MEDIA KIT 2021 - Ink Global
MEDIA KIT 2021
MEDIA KIT 2021 - Ink Global
AMERICAN IS
THE LARGEST
AIRLINE IN
THE WORLD
From the airline who brought the world the first
transcontinental jet flight, the first VIP lounge and
the first loyalty program, comes a stunning maga-
zine worthy of the world’s largest airline.

A familiar brand yet fresh and beautifully reimag-
ined to reflect American’s leadership position.
MEDIA KIT 2021 - Ink Global
U.S. LARGEST AIRLINE
   Domestic Coverage
                                                                                                                      WORLD’S LARGEST AIRLINE
            44m                                                                                                       Worldwide Coverage

                                                                                                                      214.4M 365+ 1,000 14,250
           Alaska/
            Virgin
           America
                                                                                                                      Passengers        Destinations   Networked              Networked Daily
                                                                                                                      Worldwide                        Destinations           Flights
                           161m                                                  130m                       33m

                                                                                                                      6,800+ 61+ 150 181.7M
                           Southwest

                                          181.7m
                                                                                   United                   JetBlue

                                                                                                                                         Countries     Networked        Domestic Passengers Served
                                                                                                                      Daily Flights                                     - # 1 among all airlines
                                                                                                                                                       Countries
                   21m
                  Frontier
                                                                                         175m                                                                   American Airlines   32,673,355
                                                                                           Delta
                                                                                                                                                                  United Airlines   31,293,823
     American Airlines      181,733,100
                                                                                                                      LARGEST AIRLINE                             Delta Air Lines   28,111,905

                                                                                                                      DEPARTING THE U.S.
       Delta Air Lines      175,443,474                                                                                                                              Air Canada     13,713,407
    Southwest Airlines
       United Airlines
                            161,647,388
                            130,162,709                                                               30m                                                        JetBlue Airways    9,017,642
Alaska/Virgin America       44,173,619                                                                  Spirit        International Coverage                      British Airways   7,271,106
      JetBlue Airways       33,567,532                                                                                                                                  Lufthansa   6,232,946
         Spirit Airlines    30,937,547
                                                                                                                                                                         WestJet    5,183,752
  Source: U.S. Department of Transportation / Cirium |diioMI / American Airlines Corporate Communications                                                      Southwest Airlines   4,213,610
MEDIA KIT 2021 - Ink Global
A POWERFUL
                                                                                                                                                                       28%
                                                                                                                                                                       Share of SOUTH
                                                                                                                         PRESENCE                                      AMERICAN market

                                                                                                                         Nine major U.S hubs                           30%
                                                                                                                                                                       Share of
                                                                                                                         Leading U.S. carrier                          CARIBBEAN market

                                                                                                                                                                       18%
                                                                                                                         to the Caribbean
                                                                                                                         and Latin America
                                                                                                                                                                       Share of
                                                                                  Chicago                     New York
                                                                                                                         32.6 million passengers                       MEXICAN market
                                                                                                                         served, internationally
                                                                                                                                                                       17%
                                                                                                     Philadelphia

                                                                                               Washington DC

                                                                                                                         Leading U.S. Carrier to
                  Los Angeles                                                                                            Spain, Chile, Colombia,                       Share of CENTRAL
                                                                                               Charlotte
                                                                                                                                                                       AMERICAN market
                                     Phoenix                                                                             Peru and the
                                                                                                                         United Kingdom
                                                                           Dallas-Fort Worth

    AMERICAN
    AIRLINES IS THE                                                                                                      AM E R ICAN AI R L I NE S IS T H E
                                                                                                           Miami         OV E R A L L L E A D I N G G L O B A L
    LEADING AIRLINE WITH
                                                                                                                         AIRLINE FROM THE U.S. TO

      150.6m
      Passengers to/from the top ten DMAs
                                                                                       The Northeast
                                                                                       Power corridor
                                                                                                                         Antigua and Barbuda, Bahamas, Bermuda, Cayman Islands, Cuba, Curacao,
                                                                                                                         Grenada and South Grenadines, Haiti, Jamaica, Saint Kitts and Nevis, Saint
                                                                                                                         Lucia, Sint Maarten, Turks and Caicos Islands, Belize, Guatemala, Nicaragua,
                                                                                                                         Argentina, Bolivia, Brazil, Ecuador, Uruguay and Venezuela.

Source: U.S. Department of Transportation T100/Nonstop Passengers / Cirium | diio MI
MEDIA KIT 2021 - Ink Global
In the Past Year, American Airlines passengers have spent
  A COVETED AUDIENCE
  OF AFFLUENT                      $815.7b              $514.1b                   $22.8b                  $1.7b
  GLOBAL SPENDERS                  on business
                                   expenditures
                                                        on most recent
                                                        purchase/leased vehicle
                                                                                  on home
                                                                                  remodeling
                                                                                                          on Smartphone/mobile
                                                                                                          phone purchases
  American Way passengers have a
                                   $76.6b               $14.3b                    $7.6b                   $4b
  $455,504
  Median Net Worth
                                   on vacations         online/catalog
                                                        shopping
                                                                                  on home
                                                                                  furnishings/furniture
                                                                                                          on sports apparel/
                                                                                                          athletic shoes
                                   $3.6b
                                                        $15.5b                    $1.6b                   $1.4b
  $137,700
                                   on dining out in
                                   the past 30 days     on fashion clothing/      on bedding/linens       on sporting goods and
  Median Household Income                               fashion shoes             and bath goods          camping equipment
                                   $649m
                                                        $4b                       $18b                    $1.8b
  $76,800
  Median Individual Income
                                   on dining at fine
                                   restaurants in the   on fine jewelry           on most recent          on perfumes/
                                   past 30 days         & watches                 home computer           cologneshome
                                                                                                          computer
Source: 2020 GfK MRI Spring
MEDIA KIT 2021 - Ink Global
HOW DO WE COMPARE?

       Median Age                      45.3          41.8          52.5          55.0          54.5
       Median Household Income       $137,700      $96,700       $90,700       $118,500      $107,300
       Median Individual Income      $76,800        $51,300       $63,100      $66,800        $63,200
       Median Value of Home          $350,835      $327,988      $301,609      $395,927      $338,851
       Median Household Net Worth    $455,504      $316,148      $348,040      $566,078      $449,850
       M/F Ratio                    52.3%/47.7%   62.6%/37.4%   61.4%/38.6%   45.2%/54.8%   44.2%/55.8%
       Married/Single               62.1%/37.9%   45.7%/54.3%   50.3%/49.7%   61.2%/38.8%   63.8%/36.2%

Source: 2020 GfK MRI Spring
MEDIA KIT 2021 - Ink Global
HOW DO WE COMPARE?

     College Education         132   123   135   139   130
     Graduated College Plus    171   127   175   198   161
     Professional/Managerial   173   127   130   167   144
     Top 9 Job Titles          176   145   149   164   147
     Top Management            286   234   187   261   199
     C-Suite Executive         244   257   237   185   192

     HHI $100,000+             178   131   124   161   148
     HHI $150,000+             237   154   149   192   170
     HHI $200,000+             301   170   166   220   189
     HHI $250,000+             319   179   189   251   192
     HHI $350,000+             348   219   281   270   222

Source: 2020 GfK MRI Spring
MEDIA KIT 2021 - Ink Global
A

WORLD-CLASS
         TITLE
MEDIA KIT 2021 - Ink Global
A M E R I C A N WAY  has been the world’s
most beloved airline magazine for over
five decades. Now beautifully re-imag-
ined to match the aspirations of the 201+
million discerning passengers flying
American Airlines, the world’s largest
airline, the new American Way is a
stunning exercise in the art of modern
magazine making. Touting a fresh de-
sign and an inspirational editorial mix
of international celebrity, world class
destinations and extraordinary stories,
the new American Way directly mirrors
the interests and passions of its affluent
and loyal readership.
MEDIA KIT 2021 - Ink Global
RESPECTED
A N I N C R E D I B LY L OYA L R E A D E R S H I P ,
American Way readers send hundreds of emails
per day—36,500 per year—to our editors, the
majority via inflight wi-fi

STATURE
A M E R I C A N WAY , reaches more than 16.7
million passengers every month

AIRBOURNE
DIS T R I BUT E D CAB I N-WI DE across the entire
American Airlines fleet and in Admirals Club
premium lounges
THE COVER STORY
                                        There’s
W E C E L E B R AT E D E S T I NAT I O N S .
nothing like traveling to a location and having
someone who lives there show you what they love
about it—they might take you to a hidden beach, or a
non-descript barbecue joint with miraculous brisket.
In our cover story each month, five notable locals
guide us to what they love about their hometown.
THE REGULARS
Need To Know                   On The Spot                        Features
Whether it’s coffee-           Attending a silent retreat.        Our feature stories take you on
powered buses or maple         Discovering what’s underneath      journeys—in-depth, beautifully
bacon doughnuts, learn         Amsterdam’s river. Becoming        photographed and immersive—
about the latest in travel,    Santa Claus. These first-          carrying you to places you’ve never
food, technology,              person narratives and expert       been, introducing you to people
entertainment and              perspectives focus on giving the   you need to meet, and offering the
beyond in this hyper           reader a more in-depth look at     world as you’ve never seen it.
timely, info-packed section.   places to go and people to see.
MY TRAVEL TALES
E AC H M O N T H, O N E S TA R   shares
a collection of their favorite travel
memories and recommendations—
along with a highly personalized
packing list of their most
essential carry-ons.
OUTREACH                                                    TARGETED           LATIN AMERICA SNAPSHOT
                                                                      REACHES            American Airlines         American           American has Admirals Club
          9.2 m          | Caribbean                                  22.5 million       flies 172 daily flights   Airlines service   Lounges and dedicated
          5.7 m          | Mexico                                     highly-educated    to more than 53           to Latin           Premium Services teams in
                                                                      Spanish speaking   destinations in           America is         Mexico City (MEX), Caracas
          2.1 m          | Central America                            passengers         8 countries in            from 8-hub         (CCS), Buenos Aires (EZE),
                                                                                         Mexico, Central           airports as well   Rio de Janeiro (GIG), Sao Paulo
          4.4 m          | South America                                                 and South America         as Boston          (GRU) and Santiago (SCL).
          1.1 m          | Spain

Source: U.S. Department of Transportaiton T100/Nonstop Onboard Passengers - Year 2020
THE REGULARS
La Lista                        Del Vuelo al Volante           Mi Ciudad                       Segundo Hogar
We take the temperature of      In this signature feature,     From a musician to an           Highlighting the latest
the hottest trends in travel,   we take a look at              author, we get an inside look   trends and real-life success
music, events, happenings       what happens when              at their hometown each          stories in real estate, with
and destinations from           adventurous travelers fly      month with suggestions on       leads that travelers who are
around the world and rank       into a city and then hit the   where to go, what to do and     also prospective buyers can
them each month.                road for discovery.            what to eat.                    take back with them.
THE TRAVEL FEATURE
AN IMMERSIVE DISCOVERY          of an exotic
travel destination in the U.S., Mexico, South
America or the Caribbean. Whether it’s
swimming with whales or selecting the
perfect ski slope, get ready for plenty of
travel inspiration.
E X P L O R E T H E WO R L Dwith
the new AmericanWay.com,
your travel inspiration guide.
From must-try restaurants
to cultural gems to thrilling
excursions, the new portal
provides expert intel to help
you plan your next adventure.
1x         3x                   6x                                 12x
                   Spread                          $139,596   $135,409            $131,221                            $122,845
                   Full Page                       $81,579    $79,132             $76,684                             $71,789
                   2/3 Page                        $59,947    $58,149             $56,351                             $52,754
                   1/2 Page                        $47,228    $45,811             $44,395                             $41,560
                   1/3 Page                        $34,506    $33,471             $32,436                             $30,365
                   1/4 Page                        $28,138    $27,294             $26,450                             $24,762
                   1/6 Page                        $21,780    $21,127             $20,473                             $19,166
AMERICAN
WAY                Inside Front Cover Spread       $188,389   $177,888            $172,386                            $161,383
RATES 2021         Inside Front Cover Page         $96,223    $93,336             $90,450                             $84,677
                   First Spread                    $164,039   $159,117            $154,197                            $144,354
Rates effective
with the January   First Right-Hand Page           $86,535    $83,940             $81,343                             $76,151
2021 issue of      Inside Back Cover               $86,535    $83,940             $81,343                             $76,151
American Way.      Outside Back Cover              $102,034   $98,972             $95,912                             $89,790

Frequency:
Monthly            Banner on Crossword or
                                                   $21,511
                   Sudoku (flat rate per banner)                         * Banner measures 188.8mm X 31.75mm or 7” X 1.25” All rates are gross.
AMERICAN WAY
                                                  1x        3x        6x
                                   Spread      $53,100   $50,450   $47,900
EN ESPAÑOL                         Full Page   $29,500   $28,025   $26,650

RATES 2021                         2/3 Page    $20,700   $19,700   $18,700

                                   1/2 Page    $15,500   $14,750   $14,000
Rates effective with the January
                                   1/3 Page    $10,350   $9,800    $9,350
2021 issue of American Way.
                                   1/4 Page    $7,800    $7,400    $7,000
Frequency:                         1/6 Page    $5,175    $4,925    $4,700
Monthly                                                                All rates are gross.
CLOSING
DATES
        ISSUE   MATERIALS DUE   ON-BOARD DATE

January          12/09/2020      01/01/2021
February         01/11/2021      02/01/2021
March            02/01/2021      03/01/2021
April            03/01/2021      04/01/2021
May              04/01/2021      05/01/2021
June             05/01/2021      06/01/2021
July             06/01/2021      07/01/2021
August           07/01/2021      08/01/2021
September        08/01/2021      09/01/2021
October          09/01/2021      10/01/2021
November         10/01/2021      11/01/2021
December         11/01/2021      12/01/2021
CONTACT US
MARK N. KUBATOV
ADVERTISING DIRECTOR       | INK

806 South Douglas, Suite 300, Coral Gables, FL 33134
direct +1.786.627.3022 | mobile +1.971.246.2689
mark.kubatov@ink-global.com
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