CANNABIS PRODUCT NEWS 2021
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CANNABIS
PRODUCT NEWS
Brought to you by the publishers of Greenhouse Product News
2021 D I G I T A L M E D I A K I T
CANNAPRODUCTNEWS.COM
CANNABIS CANNAPRODUCTNEWS.COM
PRODUCT NEWS
Website AD Units
Eye-catching, high-profile ad units
command attention and link visitors Leaderboard 728 x 90
directly to your website.
Medium
OVERVIEW Rectangle
300 x 250
• Web ads appear on all pages of
www.cannaproductnews.com
POP-UP
• All ads are run-of-site with a maximum of six rotations 600 x 600
• Targeted ads are located on sponsor-specified pages
Medium
Leaderboard Rectangle
300 x 250
One Month....................................... $600
Full Year............................................. $5,000
Medium
• Dimensions: 728 x 90 pixels Medium Rectangle
• Expandable Dimensions: 728 x 300 pixels Rectangle 300 x 250
300 x 250
Medium Rectangle Medium
Rectangle
One Month....................................... $500 300 x 250
Full Year............................................. $4,500
• Dimensions: 300 x 250 pixels Medium
Rectangle
• Expandable Dimensions: 620 x 250 pixels
300 x 250
Website Pop-Up Ad (EXCLUSIVE)
One Month....................................... $2,500
Video Title/discription
• Dimensions: 600 x 600 pixels
Video
NEW IN 2021!
Website Video Platform
3 Months...............................$1,000 For All Images/Ads
• Your video will appear for three months
• Accepted Formats: JPG, GIF, HTML and 3rd party tags
on cannaproductnews.com
(If animated — maximum of four loops & GIF
• Includes link and 30-word
format required)
description of your video
• Maximum file size: 40KB
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
2 2021 MEDIA KIT | CANNAPRODUCTNEWS.MEDIA Submit all ad material, text and instructions to upload.greatamericanmediaservices.com.
CANNAPRODUCTNEWS.COM CANNABIS
PRODUCT NEWS
Website Sponsored 2021 EDITORIAL CALENDAR
Content JANUARY
Structures &
APRIL JULY
Indoor Growing Production
OCTOBER
Post Harvest
Equipment
Slider Position on Homepage FEBRUARY MAY AUGUST NOVEMBER
EXCLUSIVE FOR MONTH Media & Organic Structures & Plant Health
• Your choice of: product, press release, sponsored
Fertilizer Equipment
article and more!
MARCH JUNE SEPTEMBER DECEMBER
• One high-resolution image at least 580 x 380 px
Lighting Software & Media & Genetics
(300 dpi), no logos please
Technology Fertilizer
• 500-700 words for articles; 50 words for products
Talk to your Integrated Media Consultant to discuss
additional options and specifications.
One Month................ $1,500
Article & photo provided by client
One Month................ $2,500 Slider Position
Custom content created by Great American Media Services
Featured Product on Homepage
EXCLUSIVE FOR MONTH
• 50- to 75-word description of product or service offered
• One high-resolution image of product at least 200 pixels
wide (300 dpi), no logos please
One Month................ $1,000 Featured
Product
Sponsored Article One Month................ $1,000
APPEARING IN ARTICLE Article provided by client
ARCHIVES
Sponsored Article
• 500- to 700-word informational article
One Month................ $2,000
Custom content created by
• Includes up to three high-resolution Great American Media Services
photos at 580 x 380 pixels (300 dpi) (500 words)
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
Submit all ad material, text and instructions to upload.greatamericanmediaservices.com. CANNAPRODUCTNEWS.MEDIA | 2021 MEDIA KIT 3
CANNABIS CANNAPRODUCTNEWS.COM
PRODUCT NEWS
Cannabis Product News Leaderboard 600 x 90
E-newsletter
OVERVIEW
• Delivered twice per month to cannabis industry professionals
• Keeps readers up-to-date on the latest products, solutions and industry news
• News items include headline, abstract and a link to the full text news item online
• Each issue shared with Cannabis Product News social media followers on
Facebook, Twitter and Instagram
Medium Rectangle
300 x 250
SPONSOR BENEFITS
• High visibility with the sponsor’s ad prominently placed in the e-newsletter
• ROI with detailed metric and engagement report
Leaderboard
$650
Medium Rectangle
• Dimensions: 600 x 90 pixels 300 x 250
Medium Rectangle
$650
• Dimensions: 300 x 250 pixels
Sponsored Text Ad Sponsored Text Ad
$900
• Please submit 40 words of text, headline, a photograph of the product and the
link to your website. We’ll do the rest. The text ad will appear as sponsored
content in the news section of the e-newsletter.
• Product Photograph Dimensions: 152 x 135 pixels
For All Images/Ads Medium Rectangle
• Accepted formats: JPG or animated GIF 300 x 250
(If animated GIF — maximum of four loops)
• Maximum file size: 40KB
*Rates above are per E-Newsletter
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
4 2021 MEDIA KIT | CANNAPRODUCTNEWS.MEDIA Submit all ad material, text and instructions to upload.greatamericanmediaservices.com.
CANNAPRODUCTNEWS.COM CANNABIS
PRODUCT NEWS
Video E-Alert
Increase brand awareness and educate
the market by sharing your video with
Cannabis Product News subscribers.
OVERVIEW
• One supplied video delivered via email
• Opportunity to share your video with an engaged
audience, which may include new product information,
how-to guide for product usage, testimonials or
success stories
• Link to the video on your website or link to archived
video hosted on www.cannaproductnews.com
• Hosted on www.cannaproductnews.com for one year
ADVERTISER BENEFITS
• Exclusive content marketing opportunity with
100% share of voice
• Strong positioning with the advertiser seen as
an industry leader
• Digital engagement report included
Video Specifications
• Duration: 2-3 minutes recommended but not
exceeding 4 minutes
• Frame Size: 30 FPS
• Key Frame: every 30-60 frames (2 seconds)
• Video Data Rate: 600 kbps
• Audio Data Rate: 48 kbps
• Total Data Rate: 648 kbps
• Dimensions: 480 x 360 pixels (4:3 Full Screen) or
480 x 270 pixels (16:9 Wide Screen)
• File types: .mov or .mp4 format only
Video description Specifications
• Short description of 210 characters including
blank spaces and headline (about 30 words)
$1,500
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
Submit all ad material, text and instructions to upload.greatamericanmediaservices.com. CANNAPRODUCTNEWS.MEDIA | 2021 MEDIA KIT 5
CANNABIS CANNAPRODUCTNEWS.COM
PRODUCT NEWS
Exclusive E-blasts
Enjoy exclusive email access to cannabis
professionals with purchasing authority.
PROGRAM OVERVIEW
• An Exclusive E-Blast is a sponsored email broadcast
delivered to cannabis industry professionals
• Exclusive E-Blast campaigns can be used for:
- Launching a new technology, product or service
- Breaking company announcements
- Invitations to visit your trade show booth
- Promotion of webcasts
- Increasing brand recognition
- Generating leads
- Driving web traffic
• Following transmission, sponsors receive detailed metric
and engagement report
• 100% share of voice
$2,500
HTML Provided by Client
$4,000
Custom Content provided by Great American Media Services
HTML Specifications
• HTML must be provided as an HTML file or a .txt file, uploaded via
a link provided by your Integrated Media Consultant. Subject line,
send time, email addresses for proofing and other details will also be
collected through this form. NOTE: Submitted HTML should be designed to minimize deliverability
• Advertiser’s name, address and phone number must be included issues. Great American Media Services will notify you if revisions
in the HTML email. are required.
• Keep HTML code as clean as possible.
• Do not include complex CSS — this is rendered differently by email
applications and some have poor support, resulting in display issues.
SPECIFICATIONS
• Dimensions: Not to exceed 600 pixels wide
• Test your HTML code in multiple email clients (Outlook, Yahoo and
• Accepted format: HTML file
Gmail) to ensure correct delivery.
• Maximum file size: 200 KB
• All CSS must be embedded in the HTML code.
• Advertiser must host images
• Characters (apostrophes, quotation marks, em/en dashes, etc.)
• Advertiser provides subject line
should be coded properly.
Signed email distribution agreement and current
opt-out list are required prior to deployment.
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
6 2021 MEDIA KIT | CANNAPRODUCTNEWS.MEDIA Submit all ad material, text and instructions to upload.greatamericanmediaservices.com.
CANNAPRODUCTNEWS.COM CANNABIS
PRODUCT NEWS
Case Study E-newsletter
Compress the sales cycle by presenting
your success story to an engaged audience
of decision-makers.
OVERVIEW
• Case study delivered via email to Cannabis Product News subscribers
• Opportunity to cover the details of a specific problem and its solution
• Educate readers on the latest industry advancements
• Link to supplier’s website included within the content
• Hosted on cannaproductnews.com for one year
SPONSOR BENEFITS
• Position your company or brand as an industry leader
• Exclusive content marketing opportunity with 100% share of voice
• ROI with the sponsor receiving detailed metric and engagement report
$2,500
Content Created by Sponsor
$4,000
Custom Content Created by Great American Media Services
500-word case study includes:
• A brief history of the problem
• Location and the name of the client
• What was needed for the solution
• How it was solved, including objectives and benefits
• Author’s name for byline
• The company’s contact information, including phone number, fax number, email address and website
• Two images with captions
Note: Avoid using multiple product endorsement quotes and product specifications — links to this
information can be incorporated in the case study. Editors reserve the right to edit content for grammar
and style.
Two Images and Captions Sponsor Logo
• High-resolution images, JPG • Dimensions: 120 x 60 logo
or animated GIF formats preferred • Accepted formats: JPG or PNG
• Captions no longer than 45 characters
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
Submit all ad material, text and instructions to upload.greatamericanmediaservices.com. CANNAPRODUCTNEWS.MEDIA | 2021 MEDIA KIT 7
CANNABIS CANNAPRODUCTNEWS.COM
PRODUCT NEWS
CAnnabis & Hemp Week Sponsorship
CANNABIS HEMP
PRODUCTION
PRODUCT NEWS NEWS
Sept. 21-23, 2021 • 2-3 p.m. EDT Daily
GPN’s Cannabis & Hemp Week will feature three 1-hour interactive webcasts with
industry experts discussing the latest issues facing growers today. Each webcast
will start at 2 p.m. EDT on Sept. 21, 22 and 23. The webcast series is interactive and
designed to provide growers with the latest insight, production tips, and guidelines to
grow successfully.
Sponsors will receive attendee registration information for all three live sessions and
leads provided from all on-demand views. The webcasts will be recorded and promoted
heavily for a full year on Cannabis Product News (CPN), Greenhouse Product News
(GPN) and Hemp Production News (HPN) websites.
INCLUDES:
• Attendee registration information, • Sponsor logos included on
including all contact information, registration print ads in GPN leading
provided from all three live webcasts up to Cannabis & Hemp Week
and leads provided from all on- • Sponsor logos included on
demand views promotional e-blasts for four months,
• Sponsor logo included on group sent to GPN, Cannabis Product News
sponsor thank you slide at the and Hemp Production News readers
beginning of each webcast • Special shared video e-alert (video
• Individual sponsor slides (provided supplied by sponsor) sent to all
by sponsor) to rotate during registrants at the end of Cannabis
Q&A sessions & Hemp Week
SPONSORSHIP: $2,500
Value of $7,500
Limited Sponsorships Available
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
8 2021 MEDIA KIT | CANNAPRODUCTNEWS.MEDIA Submit all ad material, text and instructions to upload.greatamericanmediaservices.com.
CANNAPRODUCTNEWS.COM CANNABIS
PRODUCT NEWS
Two Unique Print Opportunities
Guide to Hemp Production Guide to Cannabis Production
Hemp Production News, brought to you by GPN Magazine, is Cannabis Product News, brought to you by GPN Magazine,
the industry leader in providing growers with the latest insight will once again provide growers with valuable insight and the
and product information for success in the hemp market. The latest products for success in the thriving cannabis market.
2021 Guide to Hemp Production will mail to licensed hemp The 2022 Guide to Cannabis Production will mail as a standard
growers and appear as a standard size supplement within size supplement within the December 2021 issue, serving as a
the April 2021 issue of GPN Magazine. In print, it will serve year-round resource for more than 19,000 growers nationwide.
as a year-round resource for more than 20,000 growers. It will also appear in a digital version on gpnmag.com and
It will also appear in a digital version on gpnmag.com and cannaproductnews.com for an entire year, and will be emailed
hempproductionnews.com for an entire year and will be to 30,000 industry professionals.
emailed to 30,000 industry professionals.
SPACE DEADLINE:
SPACE DEADLINE: November 1, 2021
March 2, 2021
AD SPECIFICATIONS PRODUCT SHOWCASES
Full-page with bleed All full-page advertisers
8.25”w x 11”h will receive two products
(trim size 8”w x 10.75”h) in the Product Showcase
(one product for a half-page),
which will also be included in
a special Hemp Product Showcase
Half-page horizontal (with bleed) E-newsletter to drive website traffic.
8.25”w x 5.5”h
(trim size 8”w x 5.25”h) SPECIFICATIONS: Product Showcase
Half-page horizontal (no bleed) submissions should include a product
7”w x 4.875”h image, 40- to 50-word description,
company name, website and phone
Half-page vertical (with bleed) number. Images should be a minimum
4.125”w x 11”h of 3x3” and 300 dpi.
(trim size 3.875”w x 10.75”h)
Half-page vertical (no bleed)
Please submit Product Showcase
3.5”w 9.75”h
materials at gpnmag.com/submit-a-product.
Live matter must be 1/4” from the trim on
bleed-sized ads. Ads should be 300dpi,
CMYK color, tiff or PDF format.
$1,950 - Full Page | $1,500 - Half Page
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
Submit all ad material, text and instructions to upload.greatamericanmediaservices.com. CANNAPRODUCTNEWS.MEDIA | 2021 MEDIA KIT 9
CANNABIS CANNAPRODUCTNEWS.COM
PRODUCT NEWS
Website Promotion Package
Let Cannabis Product News help drive traffic to
your new or recently redesigned website.
Includes:
• Dedicated e-blast announcing the launch/relaunch
• Medium rectangle ad on cannaproductnews.com for two months
• Two Cannabis Product News e-newsletter leaderboard ads
• News item on cannaproductnews.com announcing the launch/relaunch
• Social media announcement on Cannabis Product News Facebook,
Twitter & Instagram pages
Package Price: $5,000
Value of $11,500
Editorial Webinar
Sponsor a Cannabis Product News editorial webinar to secure
strong positioning and high visibility with a professional
audience thirsting for knowledge.
EMAIL PROMOTION
Overview
• Format consists of a live 30-45-minute online
presentation and 15-minute follow-up Q&A
• Content includes invaluable product/technical DIGITAL ADS
information (similar to a white paper)
• Developed by Cannabis Product News editorial
staff and presented by industry experts
• Subscribers to Cannabis Product News
e-newsletter receive promotions
• Webinars are archived on
www.cannaproductnews.com for one year
• Leads provided to sponsor from both live
webinar registrations and on-demand views
SOCIAL MEDIA
Exclusive sponsorship............$5,000
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
10 2021 MEDIA KIT | CANNAPRODUCTNEWS.MEDIA Submit all ad material, text and instructions to upload.greatamericanmediaservices.com.CANNAPRODUCTNEWS.COM CANNABIS
PRODUCT NEWS
CUSTOM MARKETING SOLUTIONS
Custom Marketing Services
We provide unique and innovative solutions that allow
businesses to engage with customers in nontraditional
ways. To discuss these unique offerings in more detail,
contact your integrated marketing consultant.
• Content Creation / Integrated Editorial
• Lead Generation
• Custom E-Blasts
• Webinars and Virtual Roundtables
• Retargeting
• Social Media Sponsored Posts
• Surveys and Research Studies
• Video Production
and Promotion
• Event Planning
and Promotion
• White Papers
• Case Studies
Contact your Integrated Media Consultant to discuss Custom Marketing solutions that will drive results and generate new business leads.
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See the full menu of services at
Our team includes: www.smartsolutions.media.
• Dedicated project • Designers
manager • Data specialists
• Marketing strategists • Audience development
• Copywriters managers
CONTACT Bob Bellew - 616.520.2164
bbellew@greatamericanpublish.com
Vice President/Group Publisher
Kim Sammartino - 616.520.2173
ksammartino@greatamericanpublish.com
National Sales Manager — West Coast
Tiffany O’Kelley - 616.520.2172
tokelley@greatamericanpublish.com
Integrated Media Consultant — East Coast
Submit all ad material, text and instructions to upload.greatamericanmediaservices.com. CANNAPRODUCTNEWS.MEDIA | 2021 MEDIA KIT 11CANNABIS CANNAPRODUCTNEWS.COM
PRODUCT NEWS
CONTACT GREAT AMERICAN MEDIA SERVICES ALSO PUBLISHES:
Bob Bellew
HEMP
Vice President/Group Publisher
bbellew@greatamericanpublish.com
616.520.2164
www.gpnmag.com
PRODUCTION
NEWS
Kim Sammartino www.hempproductionnews.com
National Sales Manager -
West Coast
ksammartino@greatamericanpublish.com
616.520.2173
www.vegetablegrowersnews.com
Tiffany O’Kelley
Integrated Media Consultant - www.lgrmag.com
East Coast
tokelley@greatamericanpublish.com
616.520.2172
www.produceprocessing.net
Ana Olvera
Managing Editor
aolvera@greatamericanpublish.com
616.520.2171 www.fruitgrowersnews.com
www.organicgrower.info
Sam Orsi
Traffic Manager
sorsi@greatamericanpublish.com
616.520.2148 www.spudman.com
2021 MEDIA KIT | CANNAPRODUCTNEWS.MEDIA Submit all ad material, text and instructions to upload.greatamericanmediaservices.com.You can also read
