SPONSORSHIP OPPORTUNITIES - NOVEMBER 3-6, 2020 LAS VEGAS CONVENTION CENTER - SEMA Show
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NOVEMBER 3–6, 2020
LAS VEGAS CONVENTION CENTER
SPONSORSHIP
OPPORTUNITIES
SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 EXHIBITOR STARTER SPONSOR PACKAGE $4,500 Includes: n One aisle sign. n One billboard kiosk panel. n One ½-page ad in the official SEMA Show Directory. n One ½-page (horizontal only) ad in the official SEMA Show Pocket Guide. VALUE-PACK SPONSOR $9,000 Includes: n One aisle sign. n Three single-sided billboard kiosk panels. n One carpet ad. n One ½-page ad in the October issue of SEMA News—SEMA Pre-Show issue. n One ½-page ad in the official SEMA Show Directory. n One ½-page (horizontal only) ad in the official SEMA Show Pocket Guide.
AISLE SIGN
5'x2' Hanging
Double-Sided Sign
BILLBOARD KIOSK
38"x88" Free-Standing Sign
CARPET AD
4'x4' Floor Sticker
AISLE SIGN LOGO $950
Includes:
n Placement of your company logo on both sides of the selected aisle sign(s).
n Specific aisles may be requested.
BILLBOARD KIOSK-PANEL $1,500
Includes:
n Placement of one billboard (single-sided) panel within the SEMA Show
exhibit halls, lobbies or main areas. Specific locations may be requested.
CARPET AD $1,500
Includes:
n Placement of your company’s logo, message and booth number on a floor ad.
n Specific locations may be requested.
SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020
HANGING BANNERS
Exclusive Locations
Inside or Outside Exhibit Halls
DIGITAL SIGNAGE
Limited Screen Locations
BACK-LIT ROTATING KIOSK
Highly visible, four-sided
HANGING BANNERS INQUIRE
Includes:
n Banner production, installation and removal.
n Exclusive location for your company banner inside or outside of the exhibit halls.
DIGITAL SIGNAGE $10,000
Includes:
n Ad placement: One 8-second video or static ad continuously looping during SEMA Show hours.
n Screen locations throughout the Las Vegas Convention Center.
BACK-LIT ROTATING KIOSK $1,850
Includes:
n Placement of one back-lit panel in a rotating unit located in a high-profile location within the
Las Vegas Convention Center. Specific locations may be requested.
METER BOARD PANEL—DOUBLE-SIDED $2,000
Includes:
n Placement of one meter board panel within SEMA Show exhibit halls, lobbies or main areas.
Specific locations may be requested.
COLUMN SIGNAGE INQUIRE
Includes:
n Your ad can be applied to building columns throughout the Las Vegas Convention
Center exterior.
n Specific columns may be requested.
SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020 ATTENDEE BAGS EXCLUSIVE SPONSORSHIP $15,000 Includes: n Custom-branded bag at the registration and badge holder pick-up locations. n One full-page ad in the November issue of SEMA News. n One full-page ad in the official SEMA Show Pocket Guide. n 60-day online SEMA eNews ad package. BADGE LANYARDS 4 SPONSORSHIPS AVAILABLE $12,500 Includes: n Custom-branded badge lanyard at the registration and badge holder pick-up locations. n One full-page ad in the November issue of SEMA News. n One full-page ad in the official SEMA Show Pocket Guide. n 60-day online SEMA eNews ad package.
ATTENDEE
BAGS
Mobile Brand Awareness
BADGE
LANYARDS
Mobile Brand Visibilty
"You Are Here" FLOORPLANS
2’x3’ Ad Space
REGISTRATION PENS EXCLUSIVE SPONSORSHIP $7,500
Includes:
n Your company’s information on custom pens available at registration
and information booths.
n One full-page ad in the November issue of SEMA News.
n 60-day online SEMA eNews ad package.
“YOU ARE HERE” FLOORPLANS EXCLUSIVE SPONSORSHIP $17,500
Includes:
n Placement of your company’s ad on all of the "You Are Here" floorplans at the
SEMA Show.
n One full-page ad in the November issue of SEMA News—the official
SEMA Show Directory.
n 60-day online SEMA eNews ad package.
SEMASHOW.COM/ADVERTISING-SPONSORSHIPS
TUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020
PRESS FROM
AROUND THE WORLD
representing magazines, newspapers,
blogs and television shows at the Show
GET THE WORD OUT
More than 3,000-plus members of the press
MOBILE APP
Your business info. is just a few clicks away.
MEDIA CENTER EXCLUSIVE SPONSOR INQUIRE
D
Includes:
L
n Title sponsorship of the SEMA Media Center.
n Two billboard kiosk panels inside the Media Center (production included in the fee).
O
n One banner position up to 10'x30' in size, choice of available positions.
n Placement of sponsor’s literature in the Media Center.
S
n Recognition of sponsor on signage outside the Media Center and on directional signs.
n Recognition in attendee marketing materials mailed prior to the Show.
n 2-page spread ad in the November issue of SEMA News—the official SEMA Show Directory.
n 2-page spread ad in the official SEMA Show Pocket Guide.
n Media Center staff to wear sponsor-supplied shirts. (SEMA must approve in advance.)
n Opportunity to provide premium gift to all registered media. (Sponsor to supply and SEMA must approve in advance.)
n 60-day online SEMA eNews ad package.
n Placement of your company logo on both sides of the selected aisle sign(s).
n Specific aisles may be requested.
ONLINE PROMOTIONAL TOOL $495
Includes:
n Access to leads generated through the online floorplan.
n Display of company logo, press releases and social-media links.
n (4) customizable product display panels for image and/or text.
n (4) videos or additional product images.
n A corner peel graphic on the online floorplan.
n Priority placement in online directory search.
n ‘Spotlight’ status in the online exhibitor listing, print promotions, Show Directory,
Show Pocket Guide and on-site signage.
SEMA SHOW MOBILE APP $5,000
Includes:
n Includes rotating banner ad on the App Dashboard.
n Includes landing page with a separate link to direct users to a video, email,
website or in-app listing.
SEMASHOW.COM/ADVERTISING-SPONSORSHIPSTUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020
RIG SPACE $20,000
Includes:
n Four 3'x5' banners (sponsor to supply).
n 30'x80' rig space—tractor/trailer only.
n One full-page ad to appear in the October SEMA News and one full-page ad
November issue of SEMA News—the official SEMA Show Directory.
n One ½-page ad (horizontal only) to appear in the official SEMA Show Pocket Guide.
n 60-day online SEMA eNews ad package.30'x80'
RIG SPACE
Mobile Brand Awareness
SPONSORED
VEHICLE SPACE
Visibility to More Than
160,000 Attendees
SHUTTLE BUS KIOSK
Attract Buyers While They Wait for a Bus Ride
SPONSORED VEHICLE SPACE $2,000
Includes:
n Sponsored vehicle space is limited and must be purchased in advance.
SHUTTLE BUS KIOSK EXCLUSIVE SPONSORSHIP $20,000
Includes:
n Placement of company ad on four base panels of all shuttle bus route kiosks.
n One full-page ad in the November issue of SEMA News—the official
SEMA Show Directory.
n One full-page ad in the official SEMA Show Pocket Guide.
n 60-day online SEMA eNews ad package.
SEMASHOW.COM/ADVERTISING-SPONSORSHIPSTUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020
EXTENSIVE EXPOSURE
Spectators gather and witness the excitement
PROMOTE YOUR BRAND AND PRODUCTS
SEMA CRUISE PRESENTING SPONSORSHIP $25,000
Includes:
n Sponsor logo to appear on all pre-, on-site and post-promotional SEMA Cruise signage at 100%.
n 2-page spread ad to appear in the November issue of SEMA News
(the official SEMA Show Directory) and the SEMA Show Pocket Guide. REGISTER NOW—WWW.SEMASHOW.COM GET THE
NEW APP
n 2-page spread ad to appear in the SEMA Show Preview. SHOW PREVIEW
PLANNING GUIDE FOR THE SEMA SHOW
n Sponsor web address to be featured in SEMA eNews. October 1, 2020
DON’T MISS
www.SEMAShow.com Volume 18, Issue 1
Here’s Your Ultimate Planning Guide
THESE EVENTS
n Sponsor banner ad and hyperlink to be featured on SEMAshow.com for 90 days. MONDAY, NOVEMBER 2
8:30 a.m.–9:45 a.m., LVCC N258
From the Streets to Celebrity Chef:
Street Smarts for Business
11:00 a.m.–1:00 p.m., Westgate Theater 2019 SEMA SHOW DIRECTORY
SEMA Launch Pad—Presented by YEN
n Minimum of 12 PA announcements during the SEMA Cruise. TUESDAY, NOVEMBER 3
7:30 a.m.–9:00 a.m.,
Westgate Paradise Event Center
New Products Breakfast
12:00 p.m.–12:20 p.m., Blue Lot
Battle of the Builders Top 40
n Sponsor representative to be interviewed during the SEMA Cruise.
Finalists Announcement
WEDNESDAY, NOVEMBER 4 !
7:30 a.m.-9:00 a.m., Smart Tips for THE APP Show Attendees
GETSEMA
Westgate Paradise Event Center
NHRA Breakfast The SEMA Show, the premier automo- • Plan the Show before you go. Exhibi-
tive trade show in the world, is set for tor listings are available online at www.
1:00 p.m.–1:20 p.m., Blue Lot
Battle of the Builders Top 12
Tuesday-Friday, November 5-8. Experi- SEMAShow.com/floorplan and the mobile
Finalists Announcement enced attendees know that covering the app. The Show floorplan lets attendees
Show can be made much easier by under- search for specific exhibitors and build a
5:00 p.m.-6:30 p.m., LVCC N255
International Happy Hour standing how to manage time and take customized itinerary.
advantage of organizational features. Here • Download the mobile App to get info
THURSDAY, NOVEMBER 5 are some tips: Continued on page 3
2019
7:00 p.m.–11:00 p.m.,
Westgate Paradise Event Center
SEMA Industry Awards Banquet
Thumbnail Directory to
FRIDAY, NOVEMBER 6 2020 SEMA Show
SEMA
3:00 p.m.-10:00 p.m., LVCC, Platinum Lot
SEMA Ignited Features and Events
SHOW
4:00 p.m., LVCC Silver Drive/Red Road
SEMA Cruise This year’s Show will offer a mix of
7:00 p.m., SEMA Ignited some favorite enthusiast events, builds and
Battle of the Builders competitions, along with some brand-new
Winner Announcement The New Products Showcase provides
events. Showgoers an up-close opportunity to
Continued on page 4 examine more than 3,000 new items.
LOWER SOUTH HALL UPPER SOUTH HALL WESTGATE & NORTH HALL CENTRAL HALL
Global Tire Expo, Powered by TIA 51 Powersports & Utility Vehicles 45 Mobile Electronics & Technology 13 Racing & Performance 5
Wheels & Accessories 59 Trucks, SUVs & Off-Road 69 Collision Repair & Refinish 29 Hot Rod Alley 19
Business Services 89 Restyling & Car Care Accessories 77 Restoration Marketplace 63
Tools & Equipment 81
PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE!
APP!
GET THE
POCKET
GUIDECRUISE SPONSORSHIP $10,000
Includes:
n Sponsor logo to appear on all pre-, on-site and post-promotional signage.
n Full-page ad to appear in the November issue of SEMA News and the SEMA Show Pocket Guide.
n Full-page ad to appear in the SEMA Show Preview.
n Sponsor web address to be featured in SEMA eNews.
n Sponsor banner ad and hyperlink to be featured on SEMAshow.com for 60 days.
n Minimum of four PA announcements and sponsor interview during the SEMA Cruise.
SEMASHOW.COM/ADVERTISING-SPONSORSHIPSTUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020
OFFICIAL SEMA PUBLICATIONS
2019 SEMA SHOW DIRECTORY
2019 SEMA SHOW DIRECTORY
P!
GET THE AP
APP!
GET THE
PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE!
BU1YFR3
EE
PREVIEW: 80 COOL CARS YOU’LL SEE AT THE SHOW Plus: FOOD MAP INSIDE!
GET
SEMA News Magazine SEMA Show Directory
(November issue of SEMA News.)
Boost Your Presence at the SEMA Show.
Step Out From the Crowd.
Now, when you purchase a series of three ads sized
n The must-have, heavily distributed Show publication.
1/3-page or larger in SEMA News, you’ll have a powerful
presence in the SEMA Show issues and will receive the n One-stop shop for SEMA Show
fourth ad of the same size absolutely free. The free ad exhibitor information.
will be printed provided the first three ads are paid in full. n Delivers repeated, high-value impressions all year.
n Bonus circulation as the November issue of SEMA News.
SEPTEMBER SEMA SHOW PREP ISSUE
Reserve your ad placement by August 28, 2020.
OCTOBER SEMA PRE-SHOW ISSUE (Ad materials due September 3, 2020.)
NOVEMBER SEMA SHOW ISSUE
• Bonus distribution at the SEMA Show
• Includes 2020 official SEMA Show Directory
DECEMBER SEMA POST-SHOW ISSUE SHOW DIRECTORY ADVERTISING RATES
(November issue of SEMA News)
• Business Technology
• Trends for 2021 Bonus Distribution within the November issue of SEMA News.
• Retailer Spotlight PRINTED DIRECTORY:
Full-page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,500
Half-page spread . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,970
Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,500
Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,700
Logo next to listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $270
PRODUCTION SCHEDULE COVERS + SPECIALS:
Issue Space Close Payment & Insertion Order Ad Material C2 inside front cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $25,500
September Friday, June 19 Friday, July 2 C4 back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $12,000
October Thursday, July 23 Tuesday, August 4 C3 inside back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $9,000
November Tuesday, August 18 Thursday, September 3 Belly band . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $20,000
Tab dividers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,100
December Tuesday, September 22 Friday, October 2REGISTER NOW—WWW.SEMASHOW.COM GET THE
NEW APP
SHOW PREVIEW
PLANNING GUIDE FOR THE SEMA SHOW
October 1, 2020 www.SEMAShow.com Volume 18, Issue 1
DON’T MISS Here’s Your Ultimate Planning Guide
THESE EVENTS
MONDAY, NOVEMBER 2
8:30 a.m.–9:45 a.m., LVCC N258
From the Streets to Celebrity Chef:
Street Smarts for Business
11:00 a.m.–1:00 p.m., Westgate Theater
2019
SEMA Launch Pad—Presented by YEN
TUESDAY, NOVEMBER 3
7:30 a.m.–9:00 a.m.,
Westgate Paradise Event Center
New Products Breakfast
SEMA
12:00 p.m.–12:20 p.m., Blue Lot
Battle of the Builders Top 40
Finalists Announcement
SHOW
WEDNESDAY, NOVEMBER 4
7:30 a.m.-9:00 a.m.,
Westgate Paradise Event Center
Smart Tips for SEMA Show Attendees
NHRA Breakfast The SEMA Show, the premier automo- • Plan the Show before you go. Exhibi-
tive trade show in the world, is set for tor listings are available online at www.
1:00 p.m.–1:20 p.m., Blue Lot
Battle of the Builders Top 12
Tuesday-Friday, November 5-8. Experi- SEMAShow.com/floorplan and the mobile
Finalists Announcement enced attendees know that covering the app. The Show floorplan lets attendees
Show can be made much easier by under- search for specific exhibitors and build a
5:00 p.m.-6:30 p.m., LVCC N255
International Happy Hour standing how to manage time and take customized itinerary.
advantage of organizational features. Here • Download the mobile App to get info
THURSDAY, NOVEMBER 5 are some tips: Continued on page 3
7:00 p.m.–11:00 p.m.,
Westgate Paradise Event Center
SEMA Industry Awards Banquet
Thumbnail Directory to
FRIDAY, NOVEMBER 6
3:00 p.m.-10:00 p.m., LVCC, Platinum Lot
2020 SEMA Show
SEMA Ignited Features and Events
4:00 p.m., LVCC Silver Drive/Red Road
SEMA Cruise This year’s Show will offer a mix of
7:00 p.m., SEMA Ignited some favorite enthusiast events, builds and
Battle of the Builders competitions, along with some brand-new
Winner Announcement The New Products Showcase provides
events. Showgoers an up-close opportunity to
Continued on page 4 examine more than 3,000 new items.
LOWER SOUTH HALL UPPER SOUTH HALL WESTGATE & NORTH HALL CENTRAL HALL
APP! Global Tire Expo, Powered by TIA 51 Powersports & Utility Vehicles 45 Mobile Electronics & Technology 13 Racing & Performance 5
GET THE Wheels & Accessories 59 Trucks, SUVs & Off-Road 69 Collision Repair & Refinish 29 Hot Rod Alley 19
POCKET Business Services 89 Restyling & Car Care Accessories
Tools & Equipment
77
81
Restoration Marketplace 63
GUIDE
SHOW PREVIEW
S P E C I A L P R E - S H O W P U B L I C AT I O N
SEMA Show Preview is a newspaper that will include
SEMA Show Pocket Guide advertising and Show-related editorial content. This
n Attendee’s printed on-site navigation tool. pre-Show publication will be distributed to more than
40,000 pre-registered attendees 30 days prior to the
Reserve your ad placement by August 21, 2020. SEMA Show.
(Ad materials due August 28, 2020.)
EDITORIAL FEATURES
POCKET GUIDE ADVERTISING RATES (Consideration Deadline is July 31, 2020.)
SEMA Show Preview advertisers have the opportunity to
PRINTED DIRECTORY: submit company/product news features that are related to the
C2 inside front cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,500 SEMA Show. These value-added items are a great way to broad-
C3 inside back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,200 cast your messages to the Show attendees through an
C4 back cover 1-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,000 independent third-party voice. If selected, news articles will
Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,500
appear only once, and the SEMA Show Preview editors reserve
the right to edit for style, clarity and space. SEMA Show Preview
Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $795
will make every effort to accommodate advertiser’s requests.
SEMA SHOW PREVIEW 2020 AD MATERIALS DUE DATE
Issue Ad Materials Due Date Issue Date
SEMA Show Preview 7/31/2020 10/1/2020
DISTRIBUTION SCHEDULE
Issue Dates Quantity
SEMA Show Preview Mailed 30 days prior to SEMA Show 40,000
SEMA SHOW PREVIEW ADVERTISING RATES
Cover 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,700
To upload ad materials, log on to Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3,000
www.SEMA.org/ftp Full-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,500
Half-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,525
Third-page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,220
SEMASHOW.COM/ADVERTISING-SPONSORSHIPSTUESDAY, NOV. 3–FRIDAY, NOV. 6, 2020
SALES & CONTACT INFORMATION
VICE PRESIDENT, SALES HOT ROD ALLEY BUSINESS SERVICES
Warren Kosikov MOBILE ELECTRONICS & TECHNOLOGY GLOBAL TIRE EXPO
909-978-6665 POWERSPORTS & UTILITY VEHICLES WHEELS & ACCESSORIES
warrenk@sema.org RESTORATION MARKETPLACE Brian Paik
TOOLS & EQUIPMENT 909-978-6677
Scott Hartwick brianp@sema.org
TRUCKS, SUVS & OFF-ROAD 909-378-4857
Alan Josse scotth@sema.org
909-978-6666
COLLISION REPAIR & REFINISH
alanj@sema.org
RESTYLING & CAR CARE ACCESSORIES
Monica Terlouw
909-978-6695
monicat@sema.org
GENERAL ADVERTISING POLICIES
Publisher’s Protective Clause: By the issuance of this rate card, publisher offers, subject to the terms and conditions herein, to accept insertion orders for the advertising to be published in SEMA News. By their
tendering such insertion order, the advertiser or agency shall indemnify and hold publisher, its employees, agency and subcontractors free and harmless from any expenses, damages and costs (including reasonable
attorney fees) resulting in any way from publisher’s compliance with such insertion order (including, but not by way of limitation, from claims of libel, violation of privacy, copyright infringement or otherwise). Publisher
shall have full right to settle any such claim and to control any litigation or arbitration in which it may be a party—all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors.
Agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with agency. Publisher reserves the right to discontinue publication at any time with or without notice,
or to defer or cancel the printing, publication or circulation of any issue or of the tendered advertising, and shall not be liable for any failure to print, publish or circulate all or any portion of an issue or the tendered
advertising because of labor disputes involving the publisher, printer or others, transportation delays or embargoes, errors or omissions of employees or subcontractors or circumstances beyond its control. Publisher’s
sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to, or, at its option, to publish the tendered advertising in its next available issue. The publisher
reserves the right to reject or omit any advertising for any reason. No advertising will be accepted that simulates SEMA News editorial material.RACING & PERFORMANCE
Andrea Brake Brendan Gillespie Jeff Dahlin
949-373-9222 909-978-6661 949-373-9220
andreab@performanceracing.com brendang@sema.org jeffd@performanceracing.com
Becca Butler Celina Ingargiola
909-378-4864 949-373-9214
beccab@sema.org celinai@performanceracing.com
SEMASHOW.COM/ADVERTISING-SPONSORSHIPSFOR ADDITIONAL INFORMATION, CONTACT: SEMA Sales • 909-396-0289 • Sales@SEMA.org
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