2021 TOYOTA GAZOO RACING NEW ZEALAND COMMUNICATIONS REPORT
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2021 TOYOTA GAZOO RACING NEW ZEALAND COMMUNICATIONS REPORT
CONTENTS INTRODUCTION
Delivering fast, competitive racing, New Zealand’s premier single-
CONTENTS 2 seater category attracts drivers from around the globe. The Castrol
INTRODUCTION 3 Toyota Racing Series (TRS) is New Zealand’s fastest racing category
providing winter training in a southern hemisphere summer.
MEDIA COVERAGE Moving into the 18th season as New Zealand’s premier category,
TRS is as exciting, fast and closely fought as ever.
PRE SEASON 6
SEASON OVERVIEW 8
The only class in New Zealand motorsport that offers aspiring racers
vital experience with wings, slicks and composite technologies,
TRS is Toyota’s commitment to nurturing our next generation of
66TH NZGP HAMPTON DOWNS - ROUND 1 10 top-level racing talent. No other manufacturer has made the same
TOYOTA GAZOO FESTIVAL H. DOWNS - ROUND 2 12 long term commitment to motorsport as Toyota New Zealand.
MANFEILD - CIRCUIT CHRIS AMON - ROUND 3 14 Drivers in the National Championship series compete for almost
every major title and trophy in the sport. The series attracts Premier
SOCIAL MEDIA Gold Star status along with the New Zealand Grand Prix title, one of
only two FIA-sanctioned Grand Prix race events outside of Formula
One, making it a truly world class motorsport event.
FACEBOOK PRE-SEASON 18
FACEBOOK SEASON 20 The news coverage for the Toyota Racing Series was produced
INSTAGRAM PRE-SEASON 22 across TV, radio, print and online news channels. The pre-season
INSTAGRAM SEASON 24 coverage reached an audience of 2.02 million people with over 167
media items produced. The coverage during the season reached a
further 6.2 million people through over 288 media items produced.
WEBSITE TV coverage was viewed globally, by livestream, while in New
Zealand coverage of the NZ Grand Prix event was extensive through
STATISTICS ANALYSIS 28 live TV on Spark Sport with further events being shown via a post-
produced TV show on TV3’s CRC Motorsport.
The coverage was further enhanced by our social media channels
with over 45,000 engaged users on our social media pages during
the season. Our total impressions on posts during the season were
over 770,000 eyeballs across our two social channels.
On our website we have seen steady activity from users. DownLow,
our e-zine, maintains excellent content issue to issue, and continues
to grow incorporating all areas of TOYOTA GAZOO Racing New
Zealand.
We look forward to the 2022 Castrol Toyota Racing Series season
and seeing these numbers continue to florish.
Nicolas Caillol
TOYOTA GAZOO Racing NZ Motorsport Manager
MEDIA COVERAGE
Mentions Sum Audience Sum ASR* MEDIA
600000 TYPE OVER TIME BY SUM REACH MEDIA
20 TYPE OVER TIME BY MENTIONS
PRE SEASON 167 2.03m $498k 18
500000
16
14
400000
889 shares FM Radio FM Radio
12
3 retweets Magazine
300000 Magazine 10
PROACTIVE MEDIA PROACTIVE PROACTIVE PROACTIVE
4 NOVEMBER MEDIA MEDIA MEDIA Newspaper 8 Newspaper
ARE YOU THE 1 DECEMBER 5 DECEMBER 10 DECEMBER
TOP KIWI KARTER 200000 Online Online
PROACTIVE MEDIA NEXT BIG THING IN BIG INTERNATIONAL 6
MOTORSPORT? MOTORSPORT DRIVERS GET CONFIRMS FULL
6 OCTOBER CASTROL TRS TV 4 TV
TOYOTA 86 NAMES DO GREEN LIGHT PROACTIVE MEDIA 100000
16 NOVEMBER THEIR BIT FOR FOR CASTROL CAMPAIGN
RECRUITMENT TEST 20 DECEMBER 2
DAY OFFERS MILES OF TOYOTA GAZOO THE NEXT TOYOTA RACING MURPH JOINS THE
RACING SECURES GENERATION SERIES 14 DECEMBER
VALUE BIG NAMES FOR 0 0
50000 WORLD ENDURANCE FRAZER
2021 NEW ZEALAND 16
5-Nov
12-Nov
19-Nov
26-Nov
1-Oct
8-Oct
15-Oct
22-Oct
29-Oct
3-Dec
10-Dec
17-Dec
24-Dec
5-Nov
12-Nov
19-Nov
26-Nov
1-Oct
8-Oct
15-Oct
22-Oct
29-Oct
3-Dec
10-Dec
17-Dec
24-Dec
CHAMPIONSHIP 4 DECEMBER 8 DECEMBER SECURES HIS
9 OCTOBER GRAND PRIX
KIWI LEGEND BATHURST SPOT FOR
TOYOTA 86 CALENDAR
45000 16 NOVEMBER CONFIRMS 50TH WINNER AND CASTROL TRS
22 DECEMBER
CONFIRMED AND
MURPH JUNIOR JOINS NEW ZEALAND FIRST CHAMPION 2021 CASTROL TRS
14
INCLUDES TWO 16 DECEMBER The above graph shows the media coverage type over the pre-season by sum reach. Interestingly, The above graph, along with the one on the left, allows us to evaluate how successful our targeted proactive PR
TOYOTA 86 RANKS AND GRAND PRIX WILDCARD TO CHAMPIONSHIP
ROUND ENDURANCE
40000 CHAMPIONSHIP
WILL RACE ENDURO DRIVE ENTER NEW CHRIS VAN
SET TO INTENSIFY
newspaper coverage had a major spike through November as we had the build up to the 86 championship is. From this graph we can see that online media picked up our media releases the most, with the most amount of
WITH FORMER A1GP ZEALAND DER DRIFT and exciting TRS driver announcements. The rest of the audience reach looks very small, however it is news articles generated online. There are also noticeable spikes in newspaper and radio coverage. Interestingly,
STAR GRAND PRIX AND TASMAN
AS BETHUNE 12 worth noting that the graph starts at 100,000 so is still overall a good result. looking at this graph the majority of the news coverage obtained was online news, but this is not reflected in
13 OCTOBER CONFIRMED
35000 DAYLE ITM CONFIRMS
MOTORSPORTS audience reach. This is largely because websites do not actively report the number of visitors they have apart from
17 NOVEMBER GROUP BACK the mainstream news sites, so this does make it hard to track accurately.
STRONG DRIVER FOR NEW
CASTROL TOYOTA
PAIRING FOR TOYOTA ZEALAND 10 Key messages by number of times mentionedINinNEWS
news ARTICLES
articles
30000 TR86 ENDUROS
RACING SERIES SET
GRAND PRIX
KEY MESSAGES BY NUMBER OF TIMES MENTIONED SENTIMENT OF MEDIA ARTICLES
TO GO AHEAD THIS
SUMMER mtec motorsport with R-ACE
SENTIMENT OF MEDIA ARTICLES
16 OCTOBER 17 DECEMBER
25000 TOYOTA GAZOO RACING NGATOA
8 Giles Motorsport
25 NOVEMBER
NZ CONFIRMS BIGGEST CONFIRMS FULL M2 Competition
THE 66TH NEW
EVER NZ MOTORSPORT CASTROL TRS
ZEALAND GRAND PRIX Kiwi Motorsport
20000 PRIZE FUND CAMPAIGN
WILL BE AT HAMPTON 6 Best Bars 0%
DOWNS
Believe or next world champion 27%
15000 TOYOTA GAZOO Racing New Zealand
4 Toyota 86 Championship
10000 86
GAZOO 73%
2 FT-60
5000 Castrol
Toyota Racing Series
0 0 0 20 40 60 80 100 120
1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov 19-Nov 26-Nov 3-Dec 10-Dec 17-Dec 24-Dec 31-Dec Positive Neutral Negative
Mentions ASR The above graph shows key messages in PR coverage. This allows us to track the key messages throughout The sentiment of media articles allows us to assess the tonality of the total media coverage. The above chart shows
the media coverage, and see which key messages do better than others. This is important to ensure the that majority of the media coverage for the season was neutral or positive, with the majority postive at 73%. There
quality of PR you are getting, which helps further assess the value. The most popular key messages was no negative coverage, but we should consider a small margin of error due to the nature of looking at tonality of
MEDIA COVERAGE DURING THE PERIOD OF 1ST OCTOBER TO 31ST DECEMBER during this time were Toyota Racing Series, Castrol and FT-60. language in news articles.
VOLUME VS ADVERTISING SPACE RATE GENERATED
Total news articles Sum audience Sum ASR*
288 6.21m $1.17m MEDIA TYPE OVER TIME BY SUM REACH MEDIA TYPE OVER TIME BY MENTIONS
SEASON OVERVIEW PROACTIVE MEDIA
1600000
1400000
60
PROACTIVE MEDIA 13 FEBRUARY
28 JANUARY CRUSHING PAYNE WIN 1200000 50
PROACTIVE MEDIA PROACTIVE PROACTIVE MEDIA PROACTIVE MEDIA PROACTIVE
TRS FOCUS SWITCHES TO EXTENDS SERIES LEAD
5 JANUARY MEDIA 20 JANUARY 23 JANUARY TALENT DEVELOPMENT
MEDIA
DOOR CLOSES ON TRS 16 JANUARY ROWAN SHEPHERD JOINS SHANE SENSATIONAL IN
AT MANFEILD 29 MARCH 1000000 TV 40
UNDER UNIQUE TGRNZ
FOR INTERNATIONALS STARS ALIGN FOR BEST BARS GRID FOR 2021 CASTROL TRS QUALIFYING PUKEKOHE FM Radio
Mentions
STRUCTURE 13 FEBRUARY
WITH MIQ FACILITIES AT VLOK FOR SECOND THRILLER SETS 800000 Online
SHEPHERD TAKES FIRST UP GRANDSTAND 30 Magazine
CAPACITY TRS CAMPAIGN, 20 JANUARY 23 JANUARY 30 JANUARY WIN AFTER DRAMATIC FINISH TO BEST Newspaper
EIGHT YEARS AFTER TALENT OF TODAY AND RYAN WOOD TAKES PAYNE LEAVES IT LATE TO RACE 600000 Newspaper
7 JANUARY FIRST TOMORROW LINES UP IN DEBUT WIN IN BEST BARS BARS TOYOTA 86
EDGE FRAZER FOR POLE Magazine 20
DRIVER COMFORT AND BEST BARS TOYOTA 86 TOYOTA 86 CHAMPIONSHIP Online
SAFETY ENHANCED
13 FEBRUARY 400000
18 JANUARY 30 JANUARY PAYNE MASTERCLASS FM Radio TV
WITH REAL EQUIPE TRS VODANOVICH SET 21 JANUARY 23 JANUARY 6 APRIL
PAYNE GOES LIGHTS TO SECURES DAN HIGGINS 10
250000 PARTNERSHIP FOR SINGLE SEATER UNIQUE NEW ZEALAND VAN GISBERGEN STORMS FLAG TO TAKE SERIES
TGRNZ HEADS TO 30 200000
TROPHY SOUTH ISLAND
DEBUT IN 2021 GRAND PRIX SET TO MAKE TO RACE 1 WIN AT LEAD
8 JANUARY CASTROL TRS HISTORY THIS WEEKEND HAMPTON DOWNS FOR MAJOR 0
14 FEBRUARY 0
LEITCH A REAL FACTOR 30 JANUARY RUAPUNA TEST
1-Jan
8-Jan
15-Jan
22-Jan
29-Jan
5-Feb
12-Feb
19-Feb
26-Feb
5-Mar
12-Mar
19-Mar
26-Mar
PENALTIES DENY PAYNE
1-Jan
8-Jan
15-Jan
22-Jan
29-Jan
5-Feb
12-Feb
19-Feb
26-Feb
5-Mar
12-Mar
19-Mar
26-Mar
FOR GP HONOURS 19 JANUARY 22 JANUARY 24 JANUARY PAYNE DOMINANT DAY
AND GIVE FRAZER FIRST
9 JANUARY
INTERNATIONAL MURPHY TOPS FIRST ROOKIE NGATOA STUNS
WITH GRAND PRIX POLE
IN DOROTHY SMITH TRS RACE WIN
14 APRIL 25
200000 HEIMGARTER ON THE GRID
CHAMPION EVANS
SET FOR NZ
PRACTICE SESSION
POSITION
MEMORIAL CUP RACE
TR86 TRIO GO The above graph, along with the one on the left, allows us to evaluate how successful our targeted proactive PR
14 FEBRUARY The above graph shows the media coverage type over the course of the season by sum reach. I have chosen
FOR 66TH NEW ZEALAND
CAMPAIGN ABOARD 22 JANUARY 2 FEBRUARY DOWN TO THE is. From this graph we can see that online media picked up our media releases the most, with the most amount of
GRAND PRIX SHEPHERD WINS AGAIN to show it by sum reach as it is an effective way to see where our PR efforts are having the most impact in
TOYOTA 86 VAN DER DRIFT SHOWS 24 JANUARY BEST BARS TOYOTA 86 WIRE FOR 2021 news articles generated online. Interestingly, newspaper coverage had almost identical shapes across both charts,
AND BEST BARS TOYOTA regards to awareness and consideration. As you would expect to see, when we did get TV coverage there
EARLY FORM AS TIMES VAN GISBERGEN AGAIN IN CHAMPIONSHIP SHAPING TITLE therefore still being the most reliable media that we can use to promote the two motorsport series through our
14 JANUARY
19 JANUARY TUMBLE AT HAMPTON ACTION-PACKED RACE 2 UP TO BE ANOTHER
86 TITLE NOW A THREE-
WAY FIGHT
20 were noticeable spikes in the overall audience reached. Newspaper and online coverage were also major
media coverage. While Radio coverage has been the least successful media channel this year for coverage.
DAMON CONFIRMATION 18 APRIL contributors to audience reach.
CLARK COMPLETES DOWNS CLASSIC
150000 MAKES IT TWO LEITCH
GP AND TRS LINE UP 24 JANUARY ROWAN SHEPHERD
BROTHERS IN 2021 NZ
LEAD 22 JANUARY SHANE VAN GISBERGEN 10 FEBRUARY
14 FEBRUARY
PAYNE WINS AGAIN
IS THE 2021 BEST Key messages by number of time mentioned in news articles
GRAND PRIX VAN DER DRIFT STILL STARTED FROM PIT LANE BREAKTHROUGH AND IS CROWNED 2021
BARS TOYOTA 86 KEY MESSAGES IN COVERAGE SENTIMENT OF MEDIA ARTICLES
15 JANUARY
OUT FRONT BUT PAYNE BUT WON THE NZ GP WEEKEND FOR CASTROL TRS CHAMPION
CHAMPIONSHIP 15 mtec motorsport with R-ACE
THREATENS IN THIRD CHALLENGERS IN BEST
SPARK SPORT A PERFECT 30 APRIL Giles Motorsport
PRACTICE 26 JANUARY BARS TOYOTA 86 12 MARCH
FIT FOR CASTROL TRS TOYOTA GAZOO
100000 CONSISTENCY AND SPEED
GIVES EVANS THE SERIES
VODANOVICH SWITCHES
TR86 TEST DAY
M2 Competition
15 JANUARY 11 FEBRUARY GOALS TO SINGLE
LEAD AT RUAPUNA AT Kiwi Motorsport 0%
ALEXANDER THRILLED TO CAN ANYONE HALT THE
REIGN OF PAYNE?
SEATERS AND HEADS
CAPACITY 10
JOIN MENTOR SMITH ON TO USA Best Bars
NZ GRAND PRIX GRID
12 FEBRUARY 25 MARCH Believe or next world champion
FRAZER LATEST SUCCESS 48% 52%
50000 OF ROAD TO INDY
PUKEKOHE TOYOTA 86
RACES TO BE THE BEST
TOYOTA GAZOO Racing New Zealand
PARTNERSHIP IN CATEGORY HISTORY
5 Toyota 86 Championship
86
GAZOO
0 0 FT-60
1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 5-Mar 12-Mar 19-Mar 26-Mar Castrol
Positive Neutral Negative
Toyota Racing Series
The sentiment of media articles allows us to assess the tonality of the total media coverage. The above chart shows
Mentions ASR The above graph shows key messages 0 in PR coverage.
50 This allows
100 us to track
150 the key messages
200 throughout
250 that majority of the media coverage for the season was neutral or positive. With 52% of articles positive, and 48%
the media coverage, and see which key messages do better than others. This is important to ensure the neutral. Neutral sentiment is expected, especially during the season as articles will touch on multiple points of
quality of PR you are getting, which helps further assess the value. The most popular key messages during racing including accidents, and successful wins. This will even out and create a neutral sentiment.
this time were Toyota Racing Series, Castrol and FT-60.
MEDIA COVERAGE DURING THE PERIOD OF 1ST JANUARY TO 30TH APRIL
VOLUME VS ADVERTISING SPACE RATE GENERATED
ROUND ONE: NZ GRAND PRIX Relevant mentions Sum Audience reached Sum ASR*
92 2.1m $447.9k
HAMPTON DOWNS
"KEY SUMMARY
Describes the analysis period produced by iSentia. Includes
data for all related mentions and used as the benchmark
measurement tool for accurate comparison of data collected in
previous seasons.
OVERALL SENTIMENT OF NEWS Media type over time by volume
MEDIA TYPE OVER TIME BY VOLUME
An analysis of coverage produced in the 7 days between COVERAGE 16
20th January 2021 and 26th January 2021 found 92 items.
This coverage reached a cumulative audience of 2,062,179 14
and had an advertising space rate of NZD $447,931. Online
news had the biggest percentage of coverage with 58%, 12
then print with 37%, radio with 4% and TV with 1% of the 0%
total coverage." 10
8
PROACTIVE MEDIA
PROACTIVE MEDIA 47%
23 JANUARY 53%
250000 PROACTIVE MEDIA SHANE SENSATIONAL IN
24 JANUARY 30 6
22JANUARY ROOKIE NGATOA STUNS
CASTROL TRS QUALIFYING
MURPHY TOPS FIRST WITH GRAND PRIX POLE 100% POSITIVE COVERAGE 4
PROACTIVE MEDIA PRACTICE SESSION 23 JANUARY POSITION
20 JANUARY RYAN WOOD TAKES
24 JANUARY
25 2
200000 ROWAN SHEPHERD JOINS 22JANUARY DEBUT WIN IN BEST BARS
VAN GISBERGEN AGAIN IN
BEST BARS GRID FOR 2021 VAN DER DRIFT SHOWS TOYOTA 86
ACTION-PACKED RACE 2 0
EARLY FORM AS TIMES
20-Jan 21-Jan 22-Jan 23-Jan 24-Jan 25-Jan 26-Jan
20 JANUARY TUMBLE AT HAMPTON 23 JANUARY Positive Neutral Negative
TALENT OF TODAY AND DOWNS VAN GISBERGEN STORMS
24 JANUARY 20 FM Radio Magazine Newspaper Online TV
TOMORROW LINES UP IN SHANE VAN GISBERGEN
TO RACE 1 WIN AT
150000 BEST BARS TOYOTA 86 22 JANUARY HAMPTON DOWNS
STARTED FROM PIT LANE
KEY WORDS FROM ROUND ONE MEDIA COVERAGE
Mentions
VAN DER DRIFT STILL BUT WON THE NZ GP
100% POSITIVE COVERAGE
ASR
21 JANUARY OUT FRONT BUT PAYNE
THREATENS IN THIRD 26 JANUARY 15
UNIQUE NEW ZEALAND
GRAND PRIX SET TO MAKE PRACTICE CONSISTENCY AND SPEED
GIVES EVANS THE SERIES
100000 HISTORY THIS WEEKEND
LEAD
10
50000
5
0 0
20-Jan 21-Jan 22-Jan 23-Jan 24-Jan 25-Jan 26-Jan
Mentions ASR
*The size of the word indicates volume of use in media coverage
MEDIA COVERAGE DURING THE PERIOD OF 20TH TO 26TH JANUARY
VOLUME VS ADVERTISING SPACE RATE GENERATED
ROUND TWO: TOYOTA GAZOO FESTIVAL
Relevant mentions Sum Audience reached Sum ASR*
26 115k $59.6k
HAMPTON DOWNS
KEY SUMMARY
Describes the analysis period produced by iSentia. Includes data for all
related mentions and used as the benchmark measurement tool for accurate
comparison of data collected in previous seasons.
An analysis of coverage produced in the 7 days between
27th January 2021 and 2nd February 2021 found 26 Media type over time by volume
items. This coverage reached a cumulative audience
of 114,787 and had an advertising space rate of NZD OVERALL SENTIMENT OF NEWS 10
$59,625. Online news had the biggest percentage of COVERAGE
coverage with 85%, and then print with 15%, of the total 9
coverage. There were no other media channels in this
round. 8
45000 10 7
0% 6
40000 9 5
PROACTIVE MEDIA 43%
28 JANUARY 4
8 57%
35000 TRS FOCUS SWITCHES TO
TALENT DEVELOPMENT
3
UNDER UNIQUE TGRNZ 2
STRUCTURE 7
30000 1
30 JANUARY PROACTIVE MEDIA 0
6
Mantions
PAYNE LEAVES IT LATE TO 30 JANUARY 27-Jan 28-Jan 29-Jan 30-Jan 31-Jan 1-Feb 2-Feb
EDGE FRAZER FOR POLE
25000 PAYNE DOMINANT
IN DOROTHY SMITH FM Radio Magazine Newspaper Online TV
ASR
Positive Neutral Negative
30 JANUARY
PAYNE GOES LIGHTS TO
MEMORIAL CUP RACE 5
20000 FLAG TO TAKE SERIES 2 FEBRUARY
LEAD BEST BARS TOYOTA 86
CHAMPIONSHIP SHAPING
4 KEY WORDS FROM ROUND TWO MEDIA COVERAGE
UP TO BE ANOTHER
15000 CLASSIC
3
10000
2
5000 1
0 0
27-Jan 28-Jan 29-Jan 30-Jan 31-Jan 1-Feb 2-Feb
Mentions ASR
MEDIA COVERAGE DURING THE PERIOD OF 27TH JANUARY TO 2ND FEBRUARY *The size of the word indicates volume of use in media coverage
VOLUME VS ADVERTISING SPACE RATE GENERATED
ROUND THREE: MANFEILD
Relevant mentions Sum Audience reached Sum ASR*
40 114.7k $221.5k
CIRCUIT CHRIS AMON
"KEY SUMMARY
Describes the analysis period produced by iSentia. Includes data for all
related mentions and used as the benchmark measurement tool for
accurate
comparison of data collected in previous seasons.
Media type over time by volume
An analysis of coverage produced in the 7 days between OVERALL SENTIMENT OF NEWS 9
10th February 2021 and 16th February 2021 found 40 COVERAGE
items. This coverage reached a cumulative audience 8
of 114,700 and had an advertising space rate of NZD
$221,507. Online news had the biggest percentage 7
of coverage with 83%, then print with 13%, and then
magazines with 5% of the total coverage. " 6
0%
5
70000 9 33%
PROACTIVE MEDIA PROACTIVE MEDIA
14 FEBRUARY 4
PROACTIVE MEDIA
10 FEBRUARY 13 FEBRUARY PENALTIES DENY PAYNE AND
GIVE FRAZER FIRST TRS RACE 8 3
60000 BREAKTHROUGH SHEPHERD TAKES FIRST 67%
WEEKEND FOR WIN AFTER DRAMATIC WIN
2
CHALLENGERS IN BEST RACE
BARS TOYOTA 86 14 FEBRUARY 7 1
13 FEBRUARY SHEPHERD WINS AGAIN AND
50000 11 FEBRUARY PAYNE MASTERCLASS BEST BARS TOYOTA 86 TITLE
0
CAN ANYONE HALT THE SECURES DAN HIGGINS NOW A THREE-WAY FIGHT 6 10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb
REIGN OF PAYNE? TROPHY
14 FEBRUARY Positive Neutral Negative
FM Radio Magazine Newspaper Online TV
40000
Mentions
PAYNE WINS AGAIN AND IS
12 FEBRUARY
CROWNED 2021 CASTROL TRS
5
FRAZER LATEST
ASR
CHAMPION
KEY WORDS FROM ROUND THREE MEDIA COVERAGE
SUCCESS OF ROAD TO
INDY PARTNERSHIP
30000 4
13 FEBRUARY
CRUSHING PAYNE WIN
EXTENDS SERIES LEAD 3
20000 AT MANFEILD
2
10000
1
0 0
10-Feb 11-Feb 12-Feb 13-Feb 14-Feb 15-Feb 16-Feb
Mentions ASR
*The size of the word indicates volume of use in media coverage
MEDIA COVERAGE DURING THE PERIOD OF 10TH TO 16TH FEBRUARY
VOLUME VS ADVERTISING SPACE RATE GENERATED
SOCIAL MEDIA
25
800
LIKES BREAKDOWN
AUDIENCE ENGAGEMENT
SOCIAL MEDIA: FACEBOOK (PRE SEASON) 20
700
600
15
ANALYSIS: ACTIVITY OVERVIEW Total fans increased by 500
12.4%
400
For the sake of consistent analysis across our multiple channels, the 10
following is an analysis of our Facebook coverage from the 1st October 300
- 31st December 2020. During this period, our total fans on Facebook
increased by 12.4% on the same period the previous year. There were
on the previous year 5 200
285 organic likes, and 51 page unlikes resulting in a net total of 234 100
page likes in this timeframe.
Total impressions decreased 0
251.7k 14.2k
4.7%
0
5-Oct 12-Oct 19-Oct 26-Oct 2-Nov 9-Nov 16-Nov 23-Nov 30-Nov 7-Dec 14-Dec 21-Dec
Publishing behaviour and engagement comment likes shares
IMPRESSIONS ENGAGEMENTS
PAGE FANS
In total we published 51 posts, made up of 38 photos, 11 videos and 2 on the previous year Likes Unlikes
text only posts. The number of posts that we published has decreased
by 20% on the same period the previous year due to less TRS rounds. TOP COUNTRIES
TOP POST
Engagement and link clicks on the posts, remainded steady.
MALE
83%
Impressions NEW ZEALAND 4,440
In total there were 251,700 impressions during the pre-season time AUSTRALIA 902
period. With a page reach of 187,200 people. This was made up of only
BRAZIL 354
organic (non paid) impressions/ reach*. The total number of impressions
FEMALE
8,716 1,816 2,036 11.8k
17%
decreased on the previous year by 4.7%. The average number of daily
users reached was up significantly on this time last year at 2,036 people. UNITED STATES 324
*Reach refers to the total number of people who see your content. Impressions are the number UNITED KINGDOM 305
of times your content is displayed, even if it is not clicked on, and one person could have multiple TOTAL FANS LINK CLICKS AVERAGE DAILY TOTAL VIDEO
USERS REACHED VIEWS 7.0%
impressions for a single piece of content.
FANS BY AGE BREAKDOWN
ENGAGEMENT
16.9k
WHAT WE 51 PEOPLE
POSTS REACHED
PUBLISHED
128
38 11 REACTIONS
PHOTOS VIDEOS 6
COMMENTS300
50
45
LIKES BREAKDOWN
AUDIENCE ENGAGEMENT
SOCIAL MEDIA: FACEBOOK (SEASON)
250
40
35 200
30
ANALYSIS:
ACTIVITY OVERVIEW Total fans increased by 25 150
7.2%
20
For the sake of consistent analysis across our multiple channels, the 100
15
following is an analysis of our Facebook coverage from the 1st January
- 31st March 2020. During this period, our total fans on Facebook 10
50
increased by 7.2% on the same period the previous year. There were 343 on the previous year 5
organic likes, and 59 page unlikes resulting in a net total of 284 page 0 0
likes in this timeframe.
Total impressions decreased 4-Jan 11-Jan 18-Jan 25-Jan 1-Feb 8-Feb 15-Feb 22-Feb 1-Mar 8-Mar 15-Mar 22-Mar 29-Mar
410k 28k
44%
comment likes shares
Publishing behaviour and engagement
Likes Unlikes
In total we published 101 posts, made up of 87 photos, 11 videos and 3
text only posts. We had a big increase on the previous year in total video
views.
IMPRESSIONS ENGAGEMENTS on the previous year TOP COUNTRIES PAGE FANS
NEW ZEALAND 4,670
Impressions
TOP POST MALE
83%
AUSTRALIA 939
In total there were 410,022 impressions during the pre-season time
period. With a page reach of 261,200 people. This was made up of only BRAZIL 352
organic (non paid) impressions/ reach*. The total number of impressions
UNITED STATES 335
decreased on the previous year by 44%. The average number of daily FEMALE
17%
users reached was 333 people.
UNITED KINGDOM 300
*Reach refers to the total number of people who see your content. Impressions are the number
of times your content is displayed, even if it is not clicked on, and one person could have multiple
9,016 2,153 333 64.8k
27.8%
impressions for a single piece of content.
TOTAL FANS LINK CLICKS AVERAGE DAILY TOTAL VIDEO
USERS REACHED VIEWS ENGAGEMENT
55k
PEOPLE
WHAT WE 101 REACHED
POSTS
PUBLISHED 101
REACTIONS
87 11
PHOTOS VIDEOS 3
COMMENTSTOP POST TOP STORY
SOCIAL MEDIA: INSTAGRAM (PRE-SEASON)
ANALYSIS:
19%
For the sake of consistent analysis across our multiple channels, the
ACTIVITY OVERVIEW ENGAGEMENT
1,925
following is an analysis of our Instagram coverage from the 1st October
- 31st December 2020. It is great to be able report on our Instagram
account’s successes and areas of improvement.
PEOPLE
Publishing behaviour and engagement REACHED
In total we published 33 posts, made up of 27 photos, 5 carousels and
1 video post. On the 70 posts, we had 4,193 likes, 61 comments, and 55.8k 4,320 22.2K 363
66 saves over the timeframe. We had an average of 1.67 engagements
REACTIONS
with our posts per person reached, and an average of 127 likes per post.
IMPRESSIONS ENGAGEMENTS AUDIENCE REACH
Impressions
2
In total there were 55,800 impressions during the pre-season time COMMENTS
period. With a page reach of 22,200 people. This was made up of only
organic (non paid) impressions/ reach*.
*Reach refers to the total number of people who see your content. Impressions are the number
STORIES PAGE FOLLOWERS
of times your content is displayed, even if it is not clicked on, and one person could have multiple
impressions for a single piece of content.
MALE
3,486 127
Stories
In total we posted 14 stories to our Instagram account over the pre- TOTAL FANS AVERAGE LIKES
14
POSTS
8 IMAGES
6 VIDEOS
84%
season time, which had a total of 7,639 impressions. The engagement
rate for the stories was 82%, with a small number of tap backs but mostly
PER POST FEMALE
16%
tap forwards which is positive.
FOLLOWERS BY IMPRESSIONS
WHAT WE 33
9000 3500
7.6k 6 TOP COUNTRIES
8000
3450
PUBLISHED
7000
POSTS
3400
6000
5000 3350
IMPRESSIONS REPLIES NEW ZEALAND 1,160 4000 3300
6.2K
3000
3250
AUSTRALIA 281
27
2000
3200
1000
1
0 3150
TAPS FORWARD BRAZIL 195
9-Nov
11-Nov
13-Nov
15-Nov
17-Nov
19-Nov
21-Nov
23-Nov
25-Nov
27-Nov
29-Nov
1-Dec
3-Dec
5-Dec
7-Dec
9-Dec
11-Dec
13-Dec
15-Dec
17-Dec
19-Dec
21-Dec
23-Dec
25-Dec
27-Dec
PHOTOS
VIDEO UNITED STATES 187 engagement impressions followers
5 6.2k ARGENTINA 88
The above graph shows that as the impressions of
posts increased so did followers of the page. An
CAROUSELS improvement for the 2022 season is to boost posts
ENGAGEMENTS so we can increase impressions.TOP POST TOP STORY
SOCIAL MEDIA: INSTAGRAM (SEASON)
13%
ANALYSIS:
ACTIVITY OVERVIEW ENGAGEMENT
For the sake of consistent analysis across our multiple channels, the
following is an analysis of our Instagram coverage from the 1st January - 2,316
31st March 2021. This year it is great to be able report on our Instagram
account’s successes and areas of improvement.
PEOPLE
REACHED
Publishing behaviour and engagement
277
In total we published 142 posts, made up of 121 photos, 20 carousels and
1 video post. On the 142 posts, we had 16,805 likes, 160 comments, and 361.9k 17.2k 71.2K REACTIONS
219 saves over the timeframe. We had an average of 0.45 engagements
with our posts per person reached, and an average of 48 likes per post. IMPRESSIONS ENGAGEMENTS AUDIENCE REACH
Impressions
3
COMMENTS
In total there were 361,900 impressions during the season time period.
PAGE FOLLOWERS
With a page reach of 71,200 people. This was made up of only organic
(non paid) impressions/ reach*.
*Reach refers to the total number of people who see your content. Impressions are the number
STORIES
of times your content is displayed, even if it is not clicked on, and one person could have multiple
MALE
3,918 48
impressions for a single piece of content.
Stories
In total we posted 211 stories to our Instagram account over the season,
TOTAL FANS AVERAGE LIKES
211
POSTS
148 IMAGES
63 VIDEOS
85%
which had a total of 131,300 impressions. The engagement rate for the PER POST FEMALE
15%
stories was 97%, with a number of tap backs but mostly tap forwards
which is positive.
FOLLOWERS BY IMPRESSIONS
WHAT WE 142
180000 4000
131.3k 41 TOP COUNTRIES
160000 3900
PUBLISHED
140000 3800
POSTS 120000
100000
3700
IMPRESSIONS REPLIES NEW ZEALAND 1,350 80000
60000
3600
3500
127.6K
3400
AUSTRALIA 354
121
40000
20000 3300
1
0 3200
TAPS FORWARD BRAZIL 197 1-Jan 8-Jan 15-Jan 22-Jan 29-Jan 5-Feb 12-Feb 19-Feb 26-Feb 5-Mar 12- 19- 26-
PHOTOS
Mar Mar Mar
VIDEO UNITED STATES 192
engagement impressions followers
20 128k UNITED KINGDOM 93
The above graph shows that as the impressions of
posts increased so did followers of the page. An
CAROUSELS
ENGAGEMENTS improvement for the 2022 season is to boost posts
so we can increase impressions.TOYOTA RACING WEBSITE TGRNZ WEBSITE
TOYOTA GAZOO RACING WEBSITE AUDIENCE
Top 3 Exited Pages:
Age:
ACQUISITION 1. /racing/toyota-racing-series/calendar-results/2015-
toyota-racing-series1/round-4-taupo-20151/
30.00%
25.00%
2. /racing/toyota-racing-series/calendar-results/2016-
20.00%
Number of visiting
toyota-racing-series/round-3-hampton-downs-2016/
15.00% countries: 65
3. /racing/toyota-racing-series/calendar-results/2018-
10.00%
toyota-racing-series/round-3/
5.00%
0.00%
18-24 25-34 35-44 45-54 55-64 65+
Sessions by Device
Top 5 Visiting Countries:
Gender: Most Viewed:
New Zealand (59.5%) +18%
Mobile Desktop Tablet Male: News article page:
54% 41% 5% United States (15%) -2.3%
71.6% Castrol Toyota Racing Series Announces 2021 Dates
Calendar results page:
+7% -5% -1% Australia (7.7%) +1.6%
Users Female: Round 1: Hampton Downs 22-24 Jan 2021
24,116 -9,165 27.4% UK (3%) -0.6% Driver profile page:
#15 – Kaleb Ngatoa [NZL]
Japan (1.5%) -3.5%
BOUNCE RATE Sessions Site Speed
Avg. Page
+12% 37,516 -29,563
Load Time
Avg. Session 7.85 sec +1.19
+5% Bounce Rate: 00:02:26 sec -9
sec
44.2% Unique
TOP 5 VISITED PAGES
Returning Pageviews
Users:
84,696 -70,562
1. /toyota-racing/castrol-toyota-racing-series/ (12.6% pageviews) -5%
12% New Users: 2. Homepage (10% pageviews)
(6% pageviews) +6%
88%
3. /toyota-racing/castrol-toyota-racing-series/calendar-results/
4. /toyota-racing/castrol-toyota-racing-series/calendar-results/2021-
castrol-toyota-racing-series/round-1-hampton-downs-2021/
5. /toyota-racing/castrol-toyota-racing-series/news/
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