MEDIA KIT 2020 - Drinksbiz
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MEDIA KIT 2020
DRINKSBIZ IS an independent bi-monthly magazine focused on the New Zealand drinks
industry. Published by Trade Media Limited, Drinksbiz has a 30-year history as the go-to
OCTOBER / NOVEMBER 2019
DRINKSBIZ.CO.NZ magazine for those working in the industry across retail, hospitality, production, brand
and marketing.
Each issue is distributed to more than 10,000 businesses that hold current New
Zealand liquor licences.
Drinksbiz is edited by journalist Victoria Wells, who has written extensively across
the drinks and food industries for more than 15 years. Expert commentary and reviews
are written by seasoned industry figures such as wine writer Joelle Thomson, UK whisky
expert Dominic Roskrow, beer columnist Michael Donaldson and guest contributors.
In every issue of Drinksbiz:
• Latest industry news and product releases
• Feature stories on industry trends and developments
• Profiles of key figures in the New Zealand drinks industry
• Market round-ups across beer + cider, wine, and spirits categories
Drinksbiz is your essential guide to reaching those who matter to you in the
New Zealand drinks industry.
CONTACT DETAILS
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
Trade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021
PO Box 37745, Parnell, Auckland 1151
MEDIA KIT 2020 Drinksbiz is the number one choice for advertising products and services to the drinks industry. Who reads it? Every two months, Drinksbiz is distributed to more than 10,000 businesses that hold current New Zealand liquor licences. This includes bars, restaurants, cafés, bottle stores and fine wine retailers, as well as clubs, supermarkets, gourmet food stores, country pubs, resorts, city hotels, nightclubs and more. This means every issue of Drinksbiz is in the industry offices, behind the bars and on the boardroom tables where it counts most, and in front of owner/operators who influence purchasing decisions. As a result, Drinksbiz reaches a huge number of readers from across the industry spectrum who have both a direct and indirect involvement in the creation, sale, Distribution marketing and regulation of beer Drinksbiz is distributed on a controlled circulation basis – each issue is and cider, wine, spirits and mixers, sent to more than 10,000 businesses and clubs in New Zealand with a as well as frontline hospitality staff current liquor licence. This mailing list is tightly managed and updated who are influencing customers constantly against the definitive list of current licence-holders to ensure with what they read in Drinksbiz. maximum effectiveness for advertisers. Each copy of Drinksbiz has a This approach ensures each copy of Drinksbiz reaches its target long shelf life, with readers and audience and works directly for advertisers by exposing supplier/brand advertisers referring to back issues advertising to those influencing and making the buying decisions. for essential drinks information. CONTACT DETAILS Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz Trade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021 PO Box 37745, Parnell, Auckland 1151
2020 publishing calendar
Issue Date/ Category Reports Booking & Material Deadline Publication Date/In trade by
FEBRUARY / MARCH 2020
Vodka / Sauvignon Blanc / Beer and cider Thursday, 23 January 2020 Monday, 3 February 2020
APRIL / MAY 2020
Whiskey and bourbon / Chardonnay / Beer and cider Thursday, 26 March 2020 Monday, 6 April 2020
JUNE / JULY 2020
Scotch whisky / Pinot Noir / Beer and cider Thursday, 21 May 2020 Tuesday, 2 June 2020
AUGUST / SEPTEMBER 2020
Rum / Syrah, Shiraz, Merlot / Beer and cider Thursday, 23 July 2020 Monday, 3 August 2020
OCTOBER / NOVEMBER 2020
Gin / Aromatic Whites / Beer and cider Thursday, 24 September 2020 Monday, 5 October 2020
DECEMBER 2020 / JANUARY 2021
Tequila, Mezcal / Bubbles, Rosé / Beer and cider Thursday, 19 November 2020 Monday, 30 November 2020
DECEMBER 2018 / JANUARY 2019 JUNE / JULY 2019 AUGUST / SEPTEMBER 2019 APRIL / MAY 2019
DRINKSBIZ.CO.NZ DRINKSBIZ.CO.NZ DRINKSBIZ.CO.NZ DRINKSBIZ.CO.NZ
CE L EBR AT I NG
50 Y E A R S OF
TAY LOR S W I N E S
B R I G HT & B U B B LY
Family winemakers since 1889
FEATURE – DISTILLED SPIRITS AOTEAROA FEATURE – DISTILLED SPIRITS AOTEAROA BEER & CIDER REPORT BEER & CIDER REPORT
Sprig & Fern British Best Monteith’s Patriot APA
Beer 5% ABV, 500ml RRP $6.50 5% ABV, 330ml 6-pack RRP $14.99, 12-pack $25.99
The spirit of unity
Sprig & Fern Also in 30L keg.
overseas entries got a shock – there were Emerson’s Orange Roughy Hazy DB
Tropical Pale Ale Brewed as an English Best Bitter style,
some standout winners from New Zealand A very drinkable American Pale Ale from
4.2% ABV, 330ml can RRP $4.49, 330ml bottle the combination of five malts gives this
against some of those very well-known 6-pack RRP $22.99 the team at Monteith’s – and with the
traditionally British brew from Nelson
overseas brands.” Emerson’s stars and eagle on the label there’s no
brewery Sprig & Fern the ideal balance of
The road ahead Orange Roughy was brewed originally malt sweetness. The addition of Crystal doubt you’re stateside. The brewers have
gone with a combination of Pacific Jade,
A year on from the launch of Distilled For now, the priority is on helping local
distillers to establish themselves. Sue
for the 2017 Port Chalmers Seafood
Festival as a way to raise awareness about
and Caramalt provides well-rounded
toffee and biscuit characteristics. It won US Citra, Mosaic and Galaxy hops to
Spirits Aotearoa, Victoria Wells looks at describes the first two to four years of a sustainable fishing practices. This is an Champion British Ale at the Brewers Guild produce a brew that is lightly sweet but
HOP
distilling business as “make or break” easy drinking tropical pale ale with a good Beer Awards in 2016. with nicely balanced hop characteristics.
how it is moving things forward for the and says government relief, in whatever malt backbone. The combination of Citra,
Sprig & Fern Chocolate Porter
Monteith’s last APA was produced in 2014
and Head Brewer Rob Marshall says the
form, will help to build a far more Mosaic, El Dorado and Vic Secret hops
burgeoning local spirits industry… successful industry. gives Orange Roughy a rich tropical fruit 5% ABV, 500ml RRP $6.50
Sprig & Fern
craft market has matured significantly in
“It [government relief] is a kick-start – salad aroma and tropical citrus flavour. that time. “Many beer drinkers are now
80% of our members say they want to be A smooth and silky Porter, brewed with keen to explore brews that deliver more
exporting within two years and so that Deep Creek Waikiki Watermelon a combination of five malts and featuring intense flavours and aromas, especially
Hibiscus Sour luscious chocolate aromatics and flavour. from American hop varieties.”
is just a green flag for the government to
CAST YOUR eye along any back bar shelf particular highlight being Rogue Society’s 4.5% ABV, 440ml RRP $7.99 It’s a dark and creamy chocolate beer –
make money. And we’re bringing along Hancocks
around New Zealand these days, and it’s a Scapegrace Gold beating more than all of the associated companion industries the ideal indulgence at the end of the Gösser Märzen
surprise if you don’t see at least a couple 600 other gins from around the world Sours are all the rage and this pink little evening. Diners too full for dessert? 5.2% ABV, 330ml RRP $2.99
like glass and labelling, raw materials and Beer Labels
of New Zealand spirits jostling for space to be named Best London Dry Gin at number will delight devotees of the style. Be sure to offer them one of these.
botanicals.”
It’s a limited release from Deep Creek’s
heaven
alongside the more famous brands. IWSC 2018. With a history dating back to the Middle
She believes New Zealand botanicals
While gins dominate (and continue to But until a year ago, a united and Tiki Range of fruit cocktail-inspired sour Ages, Gösser is an Austrian brewery that
could enjoy the same success as the
grow rapidly), there are also increasing local voice for New Zealand distillers had local hops industry. “Massey University
beers. The fresh watermelon pulp and Deep Creek’s limited really know its ales. Märzen is a Bavarian
numbers of locally made whiskies, vodkas, been lacking. That changed in October hibiscus flower take the edge off the style of lager that is traditionally served at
rums and even vermouth turning up on 2018 with the launch of Distilled Spirits
has done a lot of work on some of the
sourness and avoid the acridness that can release Waikiki Oktoberfest. Gösser’s version sticks close
botanicals available and it shows that
drinks lists. Aotearoa (DSA) – a society created to they’re so vibrant – it’s a terroir sort of
afflict many lesser sours. Recommended.
Watermelon Hibiscus Sour to the formula: a clear golden lager, but
bolstered by a maltiness you don’t see
Back in 2000, there were just 12 represent the joint interests of local effect as the flavour is so particular to
companies distilling commercially in New makers of distilled spirits products, as well where they’re grown. We can show we’re
Gösser Dunkel
4.5% ABV, 330ml RRP $3.50
is a pink little number that much of in New Zealand. There is a slight
sweetness but everything is kept crystal
Zealand, and then ten years later that had
grown to 271. Nearly a decade on, it’s
as associated groups and individuals.
Interest came thick and fast, and after
“The global experience or full-time jobs; they’re likely not drawing Setting the standard using unique New Zealand botanicals like Beer Labels will delight devotees of clear and light and it has a dry finish.
salaries and may not pay dividends to The DSA is also working towards kawakawa, manuka and horopito… we Austrian brewers Gösser will be new
believed the figure is closer to 70, with a year the DSA numbers 42 member consistently is that if you shareholders for the first three to four establishing industry standards to help have this advantage of showing off 100% to many Kiwi drinkers but their Dunkel the sour style, which is all Try it with any of the Oktoberfest classics
still more in the wings. distillers, from New Zealand’s longest years, with any profits going back into speed up consent and compliance like bratwurst, schnitzel or maybe even
The momentum and excitement established companies through to those invest in spirits you can the business. approvals. Sue says resource consents
pure New Zealand natives. There’s such a
lot of history and potential marketing for
(German for ‘dark’) bier will be a great intro
the rage. pretzels.
as the months get colder. This dark lager
around New Zealand spirits at the
moment has been compared to the
just installing their stills, and it’s in touch
with those yet to join. There are also 16
make a lot of money for a The DSA wants the government to can vary widely between regions, taking New Zealand spirits.” pours a deep mahogany brown and has
follow the lead of other countries where anywhere from three months to 20 Many distilleries already have tasting a heady aroma of sweet, malty treacle.
feeling that surrounded the New Zealand associate members who are suppliers of country. So we’re ready the economic benefits of a thriving spirits months for approval, and costing up to rooms or cellar doors too, paving the way Surprisingly light in the mouth, it lets the
wine industry in the early 70s: a feeling raw materials, packaging or equipment. industry are recognised. “It’s been proven $50,000 for a distillery. The official DSA
that the potential for something huge is “It’s been a great response from – we’re here with a united that distilled spirits generates jobs and guidelines will be designed for use in the
to joining regional tourism efforts.
While still a relatively fledgling industry,
roasted malts do the talking. An excellent
after-dinner beer or even an after-ski beer.
on the horizon.
And the early signs are more than
industry,” says DSA Chair Sue James.
“We desperately needed it. We’re now
face to try and get some economic growth and tax revenue,” says approvals process to help with consistency Sue says those who have embraced it have Ideal for bars near the slopes come winter.
encouraging with New Zealand distillers mature enough to know that we needed support.” – DSA Chair Sue James
Sue. “It’s a hugely beneficial industry for a
country, so most countries have some sort
in areas such as management plans and
safe work instructions for hazardous
a sense of realism about what is involved
and what it will take to stay in the game.
New hops, fresh hops, even cider with
regularly awarded on the world stage – a someone to represent the joint interests.”
Sue is the current Technical Director
of relief or way to grow the industry, and
New Zealand doesn’t. We want to enter
material handling, food handling and
fire safety.
“I think it helps a lot that most of our hops – the hop-heads are in for a treat
members who have opened a distillery
at Taranaki’s Juno Gin (founded by her
brother Dave and sister-in-law Jo). Based
into a discussion to look at the barriers to Professional development for distillers have been in a profession before this,” with the new releases coming to market
The pressing issues growth, and some of the things we can is in the pipeline too, with the Asia Pacific she says. “They’re mid-life, they know
in Dunedin, she is a Chartered Scientist After early feedback from members, work with.” Institute of Brewing and Distilling keen on the business, they’ve got the funding and
whose background includes 19 years in the DSA was quick to prioritise securing The DSA is preparing a White Paper increasing its training in New Zealand for they’re savvy in that area. Most invest in
brewing operations at DB in Auckland, government assistance to help grow the on the subject and hopes that by the local distillers to raise their skill levels or to technical expertise so they’re ready and
including as National Operations distilling industry in a sustainable way, end of the year it will have a strategy for earn professional qualifications. willing and eager to make a success of it.
Manager, and then seven years in the with cash flow a major issue for those putting its case to government. Sue says An early success for the DSA was “It’s a very grown-up group of people
Netherlands and UK in senior global starting out. the Ministry of Business, Innovation and the inaugural NZ Spirits Awards held in who have that enthusiasm and are
Research & Development roles in the three “It’s very labour intensive, it’s got low Employment has previously identified mid-2019 and which were a joint effort genuinely willing to help others when
largest brewing companies in the world. or almost no economies of scale, is cash alcoholic spirits as an emerging growth between it and industry body NZ Spirits, the newcomers come in. It’s a nice time
A member of the New Zealand Institute flow negative for two to three years, and opportunity for New Zealand. “They knew which represents the nine major global to be in the industry, we’re helping each
of Directors, she contributes to education if you’re making whisky or brandy it’s there was huge potential and the global liquor companies in New Zealand. other, we enjoy each other’s product.
programmes and scientific writing for the even up to four to ten years before there’s experience consistently is that if you invest The Awards received 254 entries, with There’s a lot of space to fill and a lot of
Institute of Brewing and Distilling. cash flow due to the maturation times and in spirits you can make a lot of money 41% of those from New Zealand. Sue excitement coming.”
Sue heads the DSA with six other storage,” says Sue. for a country. So we’re ready – we’re says the response was fantastic and plans
committee members, all of whom have distilledspiritsaotearoa.org.nz
For this reason, around 80% of DSA here with a united face to try and get for 2020 are underway. “We do expect
DSA Chair Sue James 1 Investment opportunities in the New Zealand Alcoholic Spirits industry -
their own distilling companies. members have either additional part-time some support.” far more entries and I think a few of the Part of the Food & Beverage Information Project May 2012 - Coriolis
28 DRINKSBIZ OCTOBER / NOVEMBER 2019 DRINKSBIZ OCTOBER / NOVEMBER 2019 29 48 DRINKSBIZ APRIL / MAY 2019
(Note: Beers and ciders are listed by % ABV.) DRINKSBIZ APRIL / MAY 2019 49
CONTACT DETAILS
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
Trade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021
PO Box 37745, Parnell, Auckland 1151Premium placements
Front Cover
COVER STORY: TAYLORS WINES COVER STORY: TAYLORS WINES
Includes:
AUGUST / SEPTEMBER 2019 in the Clare Valley, and every bottle is still
DRINKSBIZ.CO.NZ
crafted there.
The Cabernet Sauvignon and Shiraz Taylors Estate in New Zealand
were the first wines ever released and Current core range in NZ
remain the heart and soul of the business, Taylors Estate Shiraz
- Front Cover of Drinksbiz
although the range has grown to include Taylors Estate Merlot
several varietals, with the two latest – a Taylors Estate Pinot Noir
sparkling and a Rosé – to launch in New Taylors Estate Cabernet Sauvignon
Taylors Estate Chardonnay
Zealand in September.
CE L EBR AT I NG Taylors Estate has been a popular
choice for New Zealand consumers since
Coming September 2019
50 Y E A R S OF - DPS ‘cover story’ – a 2 x page feature
it was first introduced on this side of Taylors Estate Pinot Noir Chardonnay Brut Cuvée NV
the Tasman nearly 30 years ago. Its red This sparkling wine is crafted in the traditional bottle fermented style from the classic
wines perform strongly here: Taylors varieties of Pinot Noir and Chardonnay, creating a wine of elegance and finesse.
TAY LOR S W I N E S It displays clean, vivacious citrus flavours with an underlying creamy character and a
50 years
Estate ranks #1 in the $11+ category for delicate mousse – all hallmarks of fine sparkling wine.
Cabernet, Merlot and Shiraz1.
advertorial story prepared in collaboration
“When people think of Taylors wines, Taylors Estate Pinot Noir Rosé 2018
it’s Taylors Cab Sav,” says Justin Taylor. Crafted in the classic Provence style, this new Rosé from Taylors is dry, with a fresh, crisp
“It’s a go-to and the quality it delivers for acidity and a delicate palate of strawberry and red berry fruits. It is a vibrant varietal
the price has always been exceptional.” expression that retains elegance and finesse.
of fine wine The Taylor family (L-R) Clinton Taylor,
Bill Taylor, Mitchell Taylor, Justin Taylor.
In September, Taylors will build on the
recent momentum in the sparkling and Rosé
with Drinksbiz editorial and design team
categories, adding a Pinot Noir Chardonnay
The two wines will also feature the Legacy is predominantly Cabernet
Brut Cuvée NV and Pinot Noir Rosé to the
new 50th anniversary label design that Sauvignon, with small parcels of Merlot
Taylors Estate range in New Zealand.
Taylors has unveiled across its wines. and Cabernet Franc.
As Australian wine family Taylors marks family’s future path. “What my father and The two wines are already popular
Taylors Chief Winemaker, Adam
grandfather discovered was that we could across the Tasman and with the significant Building a Legacy
50 years, it continues to build its reputation be proudly new world, proudly Australian growth of the sparkling and Rosé Taylors has also marked its half century
Eggins, says creating the wine was a
wonderful journey. “The Legacy was
winemakers, but deliver old world finesse categories here (the $15-$20 Sparkling achievement with the release of its finest
for innovation and fine wines… designed to be one of the most complete
Cover Wrap
in these wines. Once that philosophy category is up 15.6% on the previous wine ever made – The Legacy 2014 – of
expressions of wine ever tasted… to
was set, the foundations were set for the year, while Rosé in the same price which just 1080 bottles exist, and with a
resonate every sense as it goes across
Taylor family.” category is up 23%2), Taylors is confident price tag of RRP $1000 a bottle.
A VISION of new world winemaking In the early 1960s, the Taylors owned your palate. It’s a focus on complexity:
The Taylors chose the Clare Valley the well-crafted wines at an everyday Inspired by old world wines and
combined with old world finesse was at around 150 pubs and hotels in New there are 24 different components built
– with its terra rossa soils and wide price point will be just as appealing to created to embody the founding
the heart of Taylors Wines when it began South Wales. But as Australians became into The Legacy and each one brings
diurnal temperature range – as the place New Zealand consumers. philosophy of Taylors Wines, the
50 years ago, and it continues to drive the more interested in good wine, Bill Taylor different elements.”
where they could best deliver on their
Australian family-owned winery today. Snr and his two sons could see an Justin Taylor describes The Legacy’s
winemaking philosophy. Having sold
As the Taylor family celebrates its 50th opportunity for a new business. release as a feeling of coming home.
Includes:
the pubs, they planted 230 acres of
anniversary as winemakers, it is marking Determined to find out how the “This represents our 50 year journey…
Cabernet Sauvignon, and waited.
the milestone with a fresh look across its best wines were made, they as generation four comes in. Our role as
It was a huge commitment, but one
portfolio of wines and two new varietals headed to Bordeaux to visit some family members as much as anything is as
that paid off handsomely in 1973 when
in the Taylors Estate range to launch in of France’s greatest houses and baton holders – we’re to build a business
the first release Taylors Estate Cabernet
New Zealand for spring 2019. returned to Australia convinced the for the next generation.
Sauvignon won gold in every national
family’s way forward would be
- Front Cover of Drinksbiz
Fine wine inspiration “Fifty years down the track we’re a
wine show it entered.
in wine. top 10 Australian producer by value in
Planting vines in South Australia’s Clare “We were recognised almost
Today, Taylors company Australia, sending our wines to 40-50
Valley in 1969 was a bold move for a instantly for our Cabernet
director (and third generation countries around the world. It’s a story I’m
family originally in the pub business, but Sauvignon,” says Justin Taylor. “This
Taylor) Justin Taylor, says always so proud to tell because it’s really
it was a decision inspired by some of the dedication to a region, to a grape
that trip to France set the just one of getting in and having a go and
world’s finest wines. variety – it all came to life in this
- Outside Back Cover of Drinksbiz
committing yourself to excellence and
1973 Cab.”
achieving it.”
The rise of Taylors Estate
“What my father and grandfather discovered While Taylors Wines today Taylors Wines are distributed in New
was that we could be proudly new world, proudly encompasses several labels across a Zealand by Taylor Brown
range of tiers, Taylors Estate remains 09 447 3801
- DPS ‘cover story’
Australian winemakers, but deliver old world the foundation. It was created to taylorbrown.co.nz
be a proper ‘old world’ style estate
finesse in these wines.” – Justin Taylor 1 IRI NZ GROCERY MAT 02/06/18
2 IRI NZ GROCERY MAT PERIOD W/E 02/06/19
14 DRINKSBIZ AUGUST / SEPTEMBER 2019 DRINKSBIZ AUGUST / SEPTEMBER 2019 15
INDUSTRY NEWS
AONZ Nick Hunter joins Te Kano Estate
Drinksbiz with... DRINKSBIZ WITH INDIGINOUS GIN
The fresh flavour of Indiginous Gin
appoints
A promotional feature about your brand or
Viticulturist Nick Hunter has been appointed to the role of Estate
Manager at Te Kano Estate wine company in Central Otago. Buoyed by the feedback, they refined
For the past 14 years, Hunter has held senior viticultural their processes and ingredients and the
Negociants
management roles in Marlborough at Cloudy Bay and Giesen. result was Indiginous Reikorangi Triple
Joining Te Kano sees him return to Cromwell, where he helped Distilled Dry Gin – a fresh, dry gin with
establish the Quest Farm vineyard 17 years ago.
“Nick has a unique skillset in the field of viticulture and intense juniper, citrus and a warm spicy
business written and designed by the Drinksbiz
AOTEAROA NEW Zealand Fine Wine his previous experience growing high quality wine grapes is character that is designed to be enjoyed
Estates (AONZ) has appointed Negociants complemented by a keen understanding of operating over large neat, or to hold its own in a G&T.
New Zealand as exclusive national geographical areas,” says Te Kano winemaker and GM, Dave Early demand for the gin meant they
Sutton. “This combination makes him the ideal person to manage not could finally reassemble their original
distributor to the licensed trade for its
just the three premium vineyard sites we currently farm, but to also
Smith & Sheth CRU and Pyramid Valley lead the native regeneration and conservation programme that lies at 440L commercial still, and it’s now
wine brands. The appointment took effect the centre of the Te Kano philosophy.” housed at Indiginous HQ in the original
team in the magazine’s editorial style. You can
from 1 October. Tuatara Brewery site on Tuatara founder
CEO of AONZ, Michael Henley, says Carl Vasta’s Reikorangi property on the
he’s excited by the new partnership Kapiti Coast.
as it will allow broad access to many New GMs at NZ Winegrowers Indiginous intent
fantastic trade outlets. “We are very keen
The Indiginous range includes the
to utilise NNZ’s relationships with the New Zealand Winegrowers has appointed Ed Massey was previously New
supply background information or we can create
two new General Manager positions – Zealand Winegrowers Biosecurity Reikorangi Triple Distilled Dry Gin,
great restaurants and retail stores spread
Charlotte Read as GM Marketing and Ed Manager and took up the newly Rhubarb & Raspberry Gin, and a Damson
throughout the country. In addition, it is Massey as GM Sustainability. created role of GM Sustainability in Plum & Blackberry Gin Liqueur. They all
fantastic to be able to sit alongside some Charlotte Read takes up her position in September. It has a key focus of ensuring contain botanicals sourced from growers
of the other premium producers found in October. Previously, she spent 10 years as sustainability is embedded throughout all close to the Kapiti distillery and each
this portfolio.” the Export Market Manager for Villa Maria NZ Winegrowers’ activities. Other key
Estate, based in Europe and China. Read’s objectives will include working with the one features label artwork created by a
National Sales Manager for AONZ, Nigel
the content based on an interview. (Minimum full
latest role was Customer Manager at NZTE, Environment Committee, and enhancing different tattoo artist, also profiled on
Kelly, will work with the team at NNZ to where she managed a portfolio of high New Zealand Winegrowers relationship the label.
represent the brands in the market. calibre companies exporting globally. with regional wine associations. Long-time ad industry creative
director Gavin Bradley helped Chris and
SHOWCASE Simon develop the Indiginous branding
and came on board as a shareholder
Your training
Chris Charteris and Simon Wilson of Indiginous.
page feature. Imagery must be supplied.)
after seeing the potential for what they
and recruitment
had created.
WHILE IT was a happy mistake that led Deciding to make gin instead, they
Gavin says the goal is to define a
to Indiginous Gin’s first product, the set about learning how to ferment their
problems solved philosophy guiding the New Zealand gin
brand is very deliberate: “The idea behind
own alcohol and spent time perfecting
the base spirit in a 50L still. Their first
clear space in the busy category. “It
wasn’t necessarily just about being a
New Zealand distillery, but about doing
Indiginous is to create spirits that are attempt at gin, however, seemed destined
something we could tell really authentic
The answer to all your training and original – we ferment our own alcohol for failure after Chris misread the recipe
stories about. With the tattoo artists
recruitment problems? You’ll find it at and use the best quality botanicals from they’d sourced from a home brewer and
www.hospo.co.nz we’re doing something on a creative level
around the world, while showcasing it ended up with intense citrus and spice
Showcase
Hospitality has the highest staff that is fun and engaging and another
local ingredients too,” says co-founder characters. “We were so embarrassed
turnover of any industry in New Zealand. layer to the story.”
Every time a café, bar or restaurant Chris Charteris. we’d done it wrong,” he says. “But we’d
recruits a new staff member there is a Chris and friend Simon Wilson made 50 litres of it so we just took it Coming soon…
hidden cost of an estimated $5,500 launched Indiginous in March this year to friends’ barbecues and it went off – The Indiginous team is now working
per staff member. This cost involves and its three gins are already stocked in people loved it!” on a Christmas release gin, to be made
advertising, interviews, sorting CVs, a range of independent bottle stores, as in collaboration with a Kapiti Coast
trialling, training and the lost productivity
of bringing the new staff member up well as Moore Wilson’s and selected bars strawberry grower and then Chris has
Welcome to Hospo. The brainchild of evacuation procedures using the online Indiginous Reikorangi Triple
to speed. If your busy café turns over and restaurants. plans for what he calls “market” gins,
the clever people who created GETLCQ modules. The modules are all available in
A promotional showcase for your brand or
between five to ten staff a year that cost The pair (an accountant and a Distilled Dry Gin using fruit, flowers or other botanicals
– the online LCQ solution – Hospo is an English, Hindi, Korean and Mandarin. RRP $79.99 (700ml)
can be as high as $50,000. Hospo also has a range of templates dentist by trade) taught themselves sourced from farmers’ markets around
online recruitment and training platform
Other hidden costs within your for employment contracts, bar signage, how to distill spirits after striking up a the Kapiti Coast. He first wants to make a
that solves an array of hospitality business
hospo business include compliance job descriptions and health and safety Indiginous Rhubarb &
costs. Training of staff to meet legal problems for a yearly membership fee of friendship over a shared love of hunting floral dry gin as an alternative to the more
information. This helps to keep you Raspberry Gin
requirements involves training them only $250. and fishing. Initial plans to make whisky spice-driven Reikorangi expression.
compliant and saves you lots of time RRP $79.99 (700ml)
in food safety, health and safety, Choose from hundreds of hospo were soon abandoned after they realised “We’ll try anything that’s grown
and money.
business using supplied copy and imagery.
safe service of alcohol, and fire and people across New Zealand who have
You can access all of this training and it would take at least three years, Indiginous Damson Plum & naturally or foraged in New Zealand,”
evacuation, as well as making sure you signed up looking for work. Most have
industry experience. information for a set fee of just $250 per and despite having already bought a Blackberry Gin Liqueur he says. “We just want to use as much
have employment contracts, health and year, allowing you to train and recruit
safety plans and the correct signage. Using the Hospo website, you can commercial still. RRP $74.99 (700ml) flavour as we can from what’s around us.”
as many people as you like. Hospo – for “We didn’t realise it would be 3.9m
It can be expensive, daunting and puts train as many staff as many times as you
hospo people.
more pressure on you in an already like in food safety, health and safety, high when we assembled it!” recalls Chris. Indiginous Strawberry Gin indiginous.nz
high-pressure environment. safe service of alcohol, and fire and Find out more at www.hospo.co.nz “We had nowhere to put it, so it sat in its – to be released November 2019 indiginousgin
Available from ¼ page size to double page spread.
box for about two and half years.” chris@indiginous.nz
18 DRINKSBIZ OCTOBER / NOVEMBER 2019 26 DRINKSBIZ OCTOBER / NOVEMBER 2019
Standard placements Advertising Rates
Ad space 1x 3x 6x
Front Cover Package FC $8,950 POA POA
Cover Wrap Package FC POA POA POA
FC DPS FP Outside Back Cover FP $5,500 POA POA
Inside Front Cover DPS $7,250 POA POA
Front or back cover
IBG POA POA POA
gatefold
Drinksbiz with... DPS or FP POA POA POA
HPH HPV TPH TPV
Double page spread DPS $6,750 $5,750 $4,950
Full page FP $3,950 $3,450 $3,250
Half page HPH, HPV $2,750 $2,350 $2,050
Third page TPH, TPV $2,250 $1,850 $1,650
Quarter page QPV, QP $1,850 $1,550 $1,350
QPV QP All prices exclusive of GST and net of agency commission.
CONTACT DETAILS
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
Trade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021
PO Box 37745, Parnell, Auckland 1151FC DPS FP HPH HPV TPH TPV QPV QP
Specifications
Ad space Specifications
Front Cover Package
Includes: Cover: 210mm wide x 297mm high
+ 5mm of bleed on all edges
- Front Cover of Drinksbiz FC
NOTE: Please leave 60mm space from the top of the
- DPS ‘cover story’ – a 2 x page feature advertorial story prepared in collaboration with page for the Drinksbiz masthead
Drinksbiz editorial and design team
Cover Wrap Package
Includes: Cover: 210mm wide x 297mm high or
- Front Cover of Drinksbiz Full wrap: 420mm wide x 297mm high
FC + 5mm of bleed on all edges
- Outside Back Cover of Drinksbiz NOTE: Please leave 60mm space from the top of the
- DPS ‘cover story’ – a 2 x page feature advertorial story prepared in collaboration with page for the Drinksbiz masthead
Drinksbiz editorial and design team
210mm wide x 297mm high + 5mm of bleed on all
Outside Back Cover FP
edges
420mm wide x 297mm high + 5mm of bleed on all
Inside Front Cover DPS
edges
Full page (see below) plus gatefold page 207mm wide x
Front or back cover gatefold IBG
297mm high + 5mm of bleed on all edges
420mm wide x 297mm high
Double page spread DPS
+ 5mm of bleed on all edges
210mm wide x 297mm high
Full page FP
+ 5mm of bleed on all edges
Half page horizontal HPH 190mm wide x 128mm high
Half page vertical HPV 85mm wide x 276mm high
Third page horizontal TPH 190mm wide x 79mm high
Third page vertical TPV 50mm wide x 276mm high
Quarter page vertical QPV 42mm wide x 265mm high
Quarter page QP 85mm wide x 128mm high
MATERIAL DELIVERY black limit, 320% total CMYK ink cover, approx 15% midtone dotgain. If
you expect a colour match, you must provide an accurate colour proof
Files may be sent to Drinksbiz via email to of your advertisement at actual size. Note that desktop colour inkjet
advertising@drinksbiz.co.nz. Please ensure all files or laserprints are not considered to be accurate colour proofs. You are
are of high-resolution CMYK PDF. responsible for ensuring that any supplied files are correct and colour-
accurate – Drinksbiz will not provide colour proofs prior to printing.
Technical specifications Other formats
Images may be subsampled to a minimum of 300dpi; image compression If you are unable to supply artwork as PDF to our specification, other
should be at the highest available JPEG quality setting. All fonts must formats may be acceptable – please email advertising@drinksbiz.co.nz
be embedded in the PDF or converted to paths. Embedded fonts must to discuss this before sending any artwork. Note that formats other than
not use CID/Indentity-H encoding. Please ensure the PDF is created as PDF may incur an additional processing charge, or be rejected if supplied
Composite CMYK, with all transparencies flattened, using Acrobat 5 without prior consultation.
compatibility (PDF version 1.4). We reserve the right to charge for any extra work required, or to
Advertisements must be correctly sized (to A4 specs) as listed, and full reject any advertisement that does not meet our standards. Drinksbiz
page ads must include 3mm bleed. Please supply a single PDF file only – do will not be responsible for any errors in supplied advertising material,
not include any other documents, images or fonts. and we will not provide a proof of your advertisement prior to printing.
Colours should be specified as CMYK, and all images should be Please ensure you have checked and approved the actual file and
CMYK separated – suggested separation specs are UCR separation, 95% printout you are supplying.
CONTACT DETAILS
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
Trade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021
PO Box 37745, Parnell, Auckland 1151You can also read
