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Media Data
www.maschinenmarkt.ch
2 Content • Media profile
Media profile .............................................................................................. 3
Deadline and editorial plan .......................................................................... 4
Headings and content .................................................................................. 8
Editorial contact ......................................................................................... 9
Print Digital
Advertisement formats ........................................................................... 10 Digital portrait ......................................................................................... 20
Advertisement rates ............................................................................... 12 Banner .................................................................................................... 21
Discounts and surcharges....................................................................... 13 Targeting ................................................................................................. 22
SMM Marketplace .................................................................................. 14 Newsletter advertisement....................................................................... 23
Inserts and supplements......................................................................... 15 Stand Alone Mailing ................................................................................ 24
Product announcements and advertorials / Company portraits............... 16 Native special newsletter ....................................................................... 25
Print-ready documents............................................................................ 17 Event calendar......................................................................................... 26
Lead product portfolio ............................................................................ 27
SMM/MSM GUIDE: The Swiss buyers’ guide – print and digital...................... 18 Webinar • White Paper • Advertorial ...................................................... 28
Native Advertising Digital ........................................................................ 29
Partner zone ........................................................................................... 30
Events....................................................................................................... 31
“The trade magazine for the code of practice!”
The SMM Schweizer MaschinenMarkt is the leading trade publication of the Swiss machine industry. It
was awarded the “Q Seal of Approval” seal by the SCHWEIZER MEDIEN association for being a trustwor-
thy and serious specialist journal and looks back over a tradition spanning almost 120 years. Decision-
makers, buyers and technical professionals from the MEM industry use SMM as a source of information,
to inform themselves about technical applications, the latest product developments, trade fair trends or Publikation2018
news about the economy. SMM is a publication that is traditionally read at all levels of a company. In the FOKUSSIERT
KOMPETENT
German-language specialist journals market for the MEM industry in Switzerland, SMM has a market TRANSPARENT
share of 37% (advertising statistics Meynen 2016) and consequently offers the most successful Swiss
advertising platform for the MEM industry. Thanks to numerous cooperations, SMM reaches a wide
readership of relevant decision-makers and is deeply
rooted in the MEM sector.
Print run: 12,500 copies
Frequency of publications: approx. every fortnight
Circulation: Throughout German-speaking Switzerland and the German-speaking
area near the border
(coverage of the whole of Switzerland with
the French-language sister publication
MSM Le Mensuel de l’Industrie)
WEMF certification 2016/17: Ostschweizer Technologie Symposium
Total copies distributed 6,819
Total sold copies 1,558 copies
– of which subscriptions 1,482
– of which free copies 74 copies
Total free circulation* 5,261 copies
* Targeted distribution
Purchase price: (Domestic price in CHF, incl. VAT and postage)
Single issue 8.50
Trial subscription (6 issues) 20.00
Annual subscription (24 issues)* 160.00
Combined SMM/MSM subscription* 178.00 The General Terms and Conditions of
Vogel Business Media AG apply (www.privacy.vogel.de/agb.html)
* incl. SMM/MSM GUIDE
3 Media Data 2018
4 Deadline and editorial plan
SMM Publication Advert deadline Topics/specials Shows/exhibitions
date
1/2 24.01.2018 12.01.2018 SPS IPC Drives Trade Fair Review maintenance, Zurich, 07.–08.02.
Automation and drive technology - Pneumatic/hydraulic SPS IPC Drives Trade Fair Review
Supply industry, logistics and materials handling technology
Manufacturing technology
3 07.02.2018 26.01.2018 METAV edition METAV, Düsseldorf, 20.–24.02.
Manufacturing technology
Automation and drive technology - Pneumatic/hydraulic
➜ Dossier: Sheet metal machining and forming
Connection technology
4 21.02.2018 09.02.2018 Automation and drive technology - Pneumatic/hydraulic AMX, Additive Manufacturing Expo,
Sheet metal machining and forming Lucerne, 06.–07.03.
Connection and joining technology all about automation,
Supply industry Friedrichshafen, 07.–08.03.
➜ Dossier: Additive Manufacturing
5 07.03.2018 23.02.2018 Manufacturing technology LogiMAT, Stuttgart, 13.–15.03.
Supply industry GrindTec, Augsburg, 14.–17.03.
Automation and drive technology -
Pneumatic/hydraulic BASELWORLD, Basel, 22.–27.03.
➜ Dossier: Logistics and materials handling technology
6 21.03.2018 09.03.2018 SMM themed edition: Werkplatz Schweiz quo vadis – opinions,
interviews, statements from Swiss CEOs
Focus: Production technology - manufacturing technology -
supply industry - automation and drive technology
7 04.04.2018 20.03.2018 SIAMS Trade Fair Review ceramitec, Munich, 10.–13.04.
Manufacturing technology Logistics and Distribution, Zurich, 11.–12.04.
Supply industry
Empack, Zurich, 11.–12.04.
Automation and drive technology - Pneumatic/hydraulic
Sheet metal machining and forming wire/Tube, Düsseldorf, 16.–20.04.
Connection and joining technology Medtec Europe, Stuttgart, 17.-19.04.
SIAMS, Moutier, 17.–20.04.
Daily 17./18.04.2018 22.03.2018 SIAMS Messe-Daily: Exclusive trade fair magazine for SIAMS.
19./20.04.2018 Book 2x - Benefit 4x
SMM Publication Advert deadline Topics/specials Shows/exhibitions
date
8 18.04.2018 06.04.2018 Trade Fair Preview: Hannover Messe and CeMAT 2018 Hannover Messe, 23.–27.04.
Supply industry, automation and drive technology - Pneumatic/hydraulic CeMAT, Hannover, 23.–27. 04.
Logistics News from CeMAT
➜ Dossier: Industrial measuring technology Control, Stuttgart, 24.–27.04.
SüdD 07.05.2018 18.04.2018 SWISS CUTTING-EDGE TECHNOLOGY, Edition: 15,300 copies
SMM special edition for Southern Germany (supplement in the MM Maschinenmarkt, Germany)
9 02.05.2018 19.04.2018 Sheet metal machining and forming
Connection and laser technology
Manufacturing technology
Logistics and materials handling technology
Automation and drive technology - Pneumatic/hydraulic
10 16.05.2018 02.05.2018 SIAMS Trade Fair Review SIAMS Trade Fair Review
Manufacturing technology
Supply industry
Automation and drive technology -Pneumatic/hydraulic
Sheet metal machining and forming
Connection and laser technology
11 30.05.2018 17.05.2018 EPHJ-EPMT-SMT Trade Fair Preview Powertage, Zurich, 05.–07.06.
Hannover Messe Trade Fair Preview LASYS, Stuttgart, 05–07.06.
Automation and drive technology - Pneumatic/hydraulic
Supply industry SurfaceTechnology, Stuttgart, 05.–07.06.
Manufacturing technology EPHJ-EPMT-SMT, Geneva, 12.–15. 06.
➜ Dossier: Laser in production, assembly and measuring technology Hannover Messe Trade Fair Preview
12 13.06.2018 01.06.2018 Automation and drive technology - Pneumatic/hydraulic Stanztec, Pforzheim, 19.–21.06.
CAD/CAM & Industry software, supply industry AUTOMATICA, Munich, 19.–22.06.
➜ Dossier: Sheet metal machining and forming
Connection and laser technology SENSOR + TEST, Nürnberg, 26.–28.06.
13 27.06.2018 15.06.2018 Supply industry
Sheet metal machining and forming
Connection and laser technology
Manufacturing technology
➜ Dossier: Logistics and materials handling technology
14/15 11.07.2018 29.06.2018 Robotics and automation for modern production Ostschweizer Technologiesymposium (OTS),
Automation and drive technology - Pneumatic/hydraulic Olma Messen St. Gallen, 24.08.
Manufacturing technology
Supply industry
5 Media Data 2018
6 Deadline and editorial plan
SMM Publication Advert deadline Topics/specials Shows/exhibitions
date
16 25.07.2018 12.07.2018 Annual Main Edition: Summer
Cutting-edge innovations from industry
Large print run over 20,000 copies
German/French
17 22.08.2018 09.08.2018 SINDEX Trade Fair Preview SINDEX, Bern, 28.–30.08.
Automation and drive technology -Pneumatic/hydraulic
Logistics and materials handling technology
➜ Dossier: Materials technology and additive manufacturing
Daily 28.08.2018 09.08.2018 SINDEX Messe-Daily: Two SMM trade fair magazine exclusively
29.08.2018 on SINDEX. 1 book 1x - benefit 2x
18 05.09.2018 24.08.2018 AMB Trade Fair Preview AMB, Stuttgart, 18.–22.09.
Manufacturing technology Fachpack, Nürnberg, 25.–27.09.
Supply industry
➜ Dossier: Medical technology Micronora, F-Besançon, 25.–28.09.
SüdD 03.09.2018 16.08.2018 SWISS CUTTING-EDGE TECHNOLOGY AT THE AMB
Print run: 15,300 copies
SMM Special Edition for Southern Germany (supplement in MM Maschinenmarkt, Germany)
19 12.09.2018 31.08.2018 AMB Trade Fair Preview AMB, Stuttgart, 18.–22.09.
Manufacturing technology Motek, Stuttgart, 08.–11.10.
Motek Trade Fair Preview
Automation and drive technology, assembly and handling
Supply industry
Logistics and materials handling technology
20 03.10.2018 21.09.2018 SINDEX Trade Fair Review ALUMINIUM, Düsseldorf, 09.–11.10.
Automation and COMPOSITES, Düsseldorf, 09.–11.10.
drive technology -Pneumatic/hydraulic
Preview SMM InnovationsFORUM Manufacturing technology
Manufacturing technology SMM InnovationsFORUM Manufacturing technology,
Logistics and materials handling technology Lucerne, 14.11. // Registration and information at:
➜ Dossier: Lightweight construction technology www.smm-innovationsforum-fertigung.ch
SINDEX Trade Fair ReviewSMM Publication Advert deadline Topics/specials Shows/exhibitions
date
21 17.10.2018 05.10.2018 Sheet metal machining and forming parts2clean, Stuttgart, 23.–25.10.
Connection and laser technology EuroBLECH, Hannover, 23.–26.10.
Supply industry
Logistics and materials handling technology
Manufacturing technology
22 31.10.2018 19.10.2018 Major AMB Trade Fair Review VISION, Stuttgart, 06.–08.11.
Manufacturing technology Supply industry COMPAMED, Düsseldorf, 12.–15.11.
Logistics and materials handling technology
Automation and drive technology - Pneumatic/hydraulic AMB Trade Fair Review
23 14.11.2018 02.11.2018 Themed edition: Trends in manufacturing technology
Interviews with CEOs, heads of production and
Heads of development from manufacturing technology
24 21.11.2018 09.11.2018 SPS IPC Drives Preview SPS IPC Drives, Nürnberg, 27.–29.11.
Automation and drive technology -Pneumatic/hydraulic EuroBLECH Trade Fair Review
EuroBlech Trade Fair Review
Sheet metal machining and forming
Connection and joining technology
SMM/MSM 05.12.2018 16.10.2018 SMM/MSM GUIDE –The Swiss buyers’ guide for the Swiss MEM industry
GUIDE (German/French)
25/26 05.12.2018 22.11.2018 Annual main edition, Winter
Future technologies practical examples of
modern materials, additive manufacturing,
manufacturing of the future, laser in production,
the future of automation and drive technology
Large print run over 20,000 copies
German/French
1/2 23.01.2019 11.01.2019 SPS IPC Drives Trade Fair Review SPS IPC Drives Trade Fair Review
manufacturing technology supply industry
Automation and drive technology -
Pneumatic/hydraulic
7 Media Data 20188 Headings and content • Editorial contact
Manufacturing technology Sheet metal machining Logistics and materials handling Materials technology
Occupational safety Folding technology
Production engineering Laser cutting Storage technology Construction and CAx
Drilling Plasma cutting Flow of material CAx (CAD, CAM, CAE etc.)
Turning Forming technology Transport Design
Manufacturing measuring technology Water jet cutting Safety technology Engineering
Milling Packaging EWF (Engineering Workflow)
Second-hand machinery Automation Machine elements
Gripper systems I/O modules Connection technology PDM (Product Data Management)
Handling technology Electro technology Clinching PLM(Product Lifecycle Management)
Handling equipment Field buses Adhesive bonding Quality assurance
High-speed machining Installation technology Soldering
Laser technology Linear technology Riveting Supply industry
Solid forming MSR (Measure, Control, Regulate) Screwing Generation of compressed air
Measuring and testing technology MMI (Man-machine interface) Welding Semifinished products
Assembly technology Process control systems Industrial supplies
NC, CNC, DNC Robotics – Plant equipment
Materials technology
PPS (Production-Planning-System) Cabinets and housings – Ergonomics
Paints
Precision technology Sensor technology – Recycling
Electroplating
Quality assurance SPS, IPC – Cleaning
Casting technology
Cleaning technology Visualisation – Safety
Hardening
Rotary indexing systems Wireless systems Servicing
Plastics technology
Sawing Contract work
Varnish
Grinding Contract manufacture
Drive technology Laser technology
Clamping device Hydraulic Surface technology
Parts cleaning Pneumatic Tempering Permanent headings
Transfer plants Electrical machines Thermal treatment Economy
Tooling and mould construction Converter Materials Swissmechanic
Tools Servos
Machine tools Warehouse Medical technology
Machining Manufacturing technology
Precision mechanicsYour contacts in the editorial office
Silvano Böni
Matthias Böhm Deputy Chief editor SMM
Publisher, Automation and drive technology,
Chief editor SMM Cutting tool
Tel. +41 44 722 77 91 Tel. +41 44 722 77 70
matthias.boehm@vogel-media.ch silvano.boeni@vogel-media.ch
Anne Richter Konrad Mücke
Editor Editor
Manufacturing technology, Measuring technology, Sheet metal machining, tensioning devices, industry soft-
Medical technology ware, materials technology, connection technology
Tel. +41 44 722 77 89 Tel. +41 44 722 77 28
anne.richter@vogel-media.ch konrad.muecke@vogel-media.ch
Sergio Caré
Editor Susanne Reinshagen
Economy, Logistics Online Editor
Tel. +41 44 722 77 68 Tel. +41 44 722 77 94
sergio.care@vogel-media.ch susanne.reinshagen@vogel-media.ch
9 Media Data 201810 Advertisement formats
Size 1/1 page Junior page 1/2 page 1/2 page
Printing area 185 x 267 mm 148 x 204 mm 90 x 267 mm 185 x 131 mm
Trim size 210 x 297 mm 160.5 x 220 mm 102.5 x 297 mm 210 x 146 mm
Size 1/3 page 1/3 page 1/4 page 1/4 page
Printing area 59 x 267 mm 185 x 85 mm 46 x 267 mm 90 x 131 mm
Trim size 70 x 297 mm 210 x 100 mm 57 x 297 mm not available
➜ Advertisements with a bleed margin
Please add an additional 3 mm trim per
Format 1/4 page 1/6 page 1/8 page 1/8 page
outer margin for advertisements with a
Printing area 185 x 63 mm 59 x 131 mm 59 x 97 mm 185 x 29 mm
Trim size 210 x 78 mm not available not available not available bleed!Panorama Advertisements
Size 2 x 1/1 panorama 2 x 1/2 panorama 2 x 1/3 panorama 2 x 1/4 panorama
Printing area 395 x 267 mm 395 x 131 mm 395 x 85 mm 395 x 63 mm
Trim size 420 x 297 mm 420 x 146 mm 420 x 100 mm 420 x 78 mm
Envelope Folder
Size Cover with flap Gatefold 2 pages large flap Gatefold 2 pages small flap Split front cover
folding inwards folding inwards
Overall width 110 mm 403 mm 313 mm 453 mm
of which is flap(s) 110 mm 195 mm 105 mm left 140 mm, right 105 mm
Height 230 mm front 297 mm 297 mm 297 mm
297 mm behind
Plus respective 3mm trim ➜ Advertisements with trim
Please add an additional 3 mmtrim per outer margin for advertisements with a bleed!
11 Media Data 201812 Advertisement rates • Discounts and surcharges 2x 1/1 panorama 395 x 267 6,739.00 8,459.00 420 x 297 6,739.00 8,459.00 1/1 page 185 x 267 3,517.00 5,162.00 210 x 297 3,517.00 5,162.00 Junior Page 148 x 204 2,168.00 3,113.00 160.5 x 220 2,385.00 3,330.00 2 x 1/2 panorama 395 x 131 3,576.00 5,466.00 420 x 146 3,934.00 5,824.00 1/2 page 90 x 267 / 185 x 131 1,788.00 2,733.00 102.5 x 297 / 210 x 146 1,967.00 2,912.00 2 x 1/3 panorama 395 x 85 2,584.00 4,474.00 420 x 100 2,842.00 4,732.00 1/3 page 59 x 267 / 185 x 85 1,292.00 2,237.00 70 x 297 / 210 x 100 1,421.00 2,366.00 2 x 1/4 panorama 395 x 63 1,904.00 3,084.00 420 x 78 2,094.00 3,274.00 1/4 page 46 x 267 952.00 1,542.00 57 x 297 1,421.00 2,366.00 1/4 page 90 x 131 / 185 x 63 952.00 1,542.00 210 x 78 1,047.00 1,637.00 1/6 page 59 x 131 692.00 1,282.00 – – – 1/8 page 59 x 97 / 90 x 63 / 185 x 29 529.00 679.00 – – – 1/12 page 59 x 63 367.00 447.00 – – – 1/16 page 90 x 29 / 59 x 46 283.00 363.00 – – – 2nd cover page 185 x 267 4,396.00 6,041.00 210 x 297 4,396.00 6,041.00 4th cover page 185 x 267 5,275.00 6,920.00 210 x 297 5,275.00 6,920.00 Cover with flap – – – 110 x 230 (front) / 297 (behind) 7,900.00 7,900.00 Gatefold 2 pages small flap – – – 313 x 297 8,400.00 8,400.00 Gatefold 2 pages large flap – – – 403 x 297 9,700.00 9,700.00 Split front cover – – – 453 x 297 14,168.00 14,168.00 * plus additional 3 mm trimming per outer margin Prices in CHF, excl. VAT, prices are subject to change
Discounts Surcharges
Sales discount for multiple published advertisements, supplements* There is a colour surcharge on b&w price
Runtime 12 months Number Discount Sizes
3x 6% 2 x 1/1 panorama 1,720.00
6x 12% 1/1 page 1,645.00
13 x 18% Junior page up to 1/4 page portrait 945.00
24 x 24% 1/4 up to 1/6 page 590.00
*Sales discounts for multiple published supplements are only valid on the advertisement costs. 1/8 page 150.00
1/12 up to 1/16 page 80.00
1/24 page 50.00
Combination discount Placement options
Sales discounts can be individually or cumulatively applied per title - SMM, MSM, Placement surcharge (on gross price b&w)
SMM/MSM GUIDE - for all our titles. Placement surcharge 10%
Editorial (size: 1/3 portrait) 25%
Consulting commission Table of contents (size: 1/2 portrait) 25%
10% of the net price (only for ASW and BSW approved agencies). Text connection 25%
Advertising (size: 1/4 up to 1/8) 100%
Isolated ads* 300%
*Binding sample must be provided by the advertisement deadline
2nd and 4th Cover page: Prices see page 12
Surcharge for layout
If we have to make any changes on your print-ready document, a surcharge of
CHF 120/hour will be charged.
Reply box fees
Discounts also apply to colour prices!
CHF 12.00 per advert
Prices in CHF, excl. VAT, prices are subject to change
13 Media Data 201814 SMM Marketplace • Inserts and supplements
SMM Marketplace
Available capacities, Miscellaneous, Job advertisements
Size Printing area AC, M* b&w AC, M* colour Job advertisements Advertise now in the largest market-
width x height in mm Price Price Price place of Swiss industry and reach
1/1 page 185 x 267 – – 2,813.00 30,000 potential partners,
Junior page 148 x 204 2,168.00 3,113.00 1,735.00 buyers and job seekers.
1/2 page 90 x 267 / 185 x 131 1,788.00 2,733.00 1,430.00
1/3 page 59 x 267 / 185 x 85 1,292.00 2,237.00 1,034.00 NEW:
1/4 page 90 x 131 / 185 x 63 952.00 1,542.00 760.00 The whole marketplace also online!
1/6 page 59 x 131 659.00 1,249.00 527.00
1/8 page 59 x 97 / 90 x 63 / 185 x 29 504.00 654.00 404.00
1/12 page 59 x 63 334.00 414.00 –
1/16 page 90 x 29 / 59 x 46 257.00 337.00 –
1/24 page 59 x 29 183.00 233.00 –
Classified advertisements Minimum height:
Price per millimetre The minimum height for a classified advertisement is 10 mm.
1 column 2.55 Calculation of the ad price:
1 column/colour 3.55 Number of columns x height of the advertisement in mm x basic price per millimetre.
(min. 2 columns; 4 columns; max. 6 columns)
MARKTPLATZ
//
NEU-, LAGER- UND
OCCASIONSMASCHI
NEN
New heading: New, warehouse and second-hand machinery
Field sizes Max. characters incl. spaces Price
NC Drehzentru
m Nakamura
lass bis ø42: Weitere WY 100, 8 Achsen, Schaublin 22,
X/Y/Z - 330/400/475
Infos zu der neuen 2 Spindeln, Stangendur ISO 30, Hochpräzision mm,
Occasionsmaschinenma SMM-Rubrik ch- s-Universalfr Totalrevidierte
rkt: Tel 044 720 im Neu-, Lager- maschine in sehr äs- Aciera F5: X-500,
Beispielinserat 77 12, media@voge und gutem Zustand. Z-420, Vorschub Y-325,
mit 2 Feldern l-media.ch. Weitere Infos
zu der neuen
hand- und automatisch.
SMM-Rubrik: Frässpindel ISO
Tel 044 720 77 40. Weitere Infos
12, media@vogel- neuen SMM-Rubrik zu der
Beispielinser media.ch. im Neu-, Lager-
at mit 1 Feld Occasionsmas und
chinenmarkt:
12, tamara.bamer Tel 044 720 77
t@vogel-media
1 field 43 x 63 mm 145 230.00
.ch
2 fields 90 x 63 mm 294 450.00 Servicegepflegte
neuen SMM-Rubri
RemaControl
5-Achs-Fahrständerma
k im Neu-, Lager- schine (xyz - 6000x800x8
*AC = available capacities,
und Occasionsm 00 mm), Preis
aschinenmarkt: nach Absprache,
3 fields 137.5 x 63 mm 443 690.00 M = miscellaneous
Tel 044 720 77 Lieferung per
12, media@voge
l-media.ch Beispielins Aufpreis. Weitere Infos
erat mit 4 Feldern zu der
4 fields 185 x 63 mm 600 920.00 Trumpf Trumatic, Prices in CHF, excl. VAT..,
servicegeplegt.
Maschine aktuell Preis:
noch in der Produktion 900000,- CHF, gegen Aufpreis Reiden FU-150,
tere Infos zu der eingesetzt wird, kann Maschine Führungen neu
neuen SMM-Rubri
prices are subject to change
kann sie unter geliefert werden. schabt, Spindeln einge-
vogel-media.ch. k im Neu-, Lager- Realbedingungen Da die revidiert. XYZ –
Beispielinserat und Occasionsm besichtigt werden. 470, Drehzahl
45 bis 2000 U/min,
850, 250,
mit 3 Feldern aschinenmarkt: Wei- Spinde-
Tel 044 720 77 laufnahme ISO
12, media@ 40. Weitere Infos
neuen SMM-Rubrik zu der
im Neu-, Lager-
Occasionsmas und
chinenmarkt:
12, tamara.bamer Tel 044 720 77
t@vogel-media
.chInserts Loose supplements
Weight Advertising value 12,500 copies Weight Advertising value 12,500 copies
per 1,000 copies Postage Tech. costs per 1,000 copies Postage Tech. costs
Up to 20 g 259.00 - 615.00 Up to 20 g 229.00 1,375.00 615.00
Up to 30 g 327.00 - 615.00 Up to 30 g 241.00 1,375.00 615.00
Up to 40 g 395.00 - 615.00 Up to 40 g 252.00 1,375.00 615.00
Up to 50 g 464.00 - 615.00 Up to 50 g 260.00 1,375.00 615.00
Up to 75 g 532.00 1,625.00 615.00 Up to 60 g 267.00 1,625.00 615.00
Up to 100 g 600.00 1,875.00 615.00 Up to 70 g 284.00 1,625.00 615.00
Up to 125 g 673.00 3,625.00 615.00 Up to 100 g 334.00 1,875.00 615.00
Up to 150 g 746.00 3,875.00 615.00 Up to 125 g 368.00 3,625.00 615.00
Up to 175 g 819.00 4,125.00 615.00 Up to 150 g 415.00 3,875.00 615.00
Up to 200 g 892.00 4,375.00 615.00 Up to 175 g 462.00 4,125.00 615.00
Price for an insert over 200 g on request.
Up to 200 g 462.00 4,375.00 615.00
Up to 225 g 462.00 4,625.00 615.00
➜ Sizes: min. 140 x 140 mm, max. 210 x 297 mm, plus trim: inside 3 mm, out- Price for a loose supplement over 225 g on request.
side 10 mm, head 4 mm, foot 14 mm Placement surcharge between the 4th cover page and the film: 30%
Surcharge technical costs for partial print runs at defined postcode: CHF 316.00
➜ Sizes: min. 148 x 105 mm, max. 200 x 287 mm
Delivery of inserts and supplements Conditions
6 working days before publication. Specifying publication title and issue to: – Advertisement costs are subject to consultant commission and final
AVD Goldach, Sulzstrasse10, CH-9403 Goldach agreement
– Prices may subject to change due to postal costs or
print-runadjustments.
– Inserts/supplements/fixed inserts with third-party advertisements:
prices on request.
Prices in CHF, excl. VAT, prices are subject to change
15 Media Data 201816 Product announcements and advertorials / Company portraits • Print-ready documents
Product announcement Conditions
Size Number of images Number of characters Price – Incl. layout and production costs (SMM layout)
(incl. spaces) – Not subject to consultant commission and final agreement
1/4 page 1 approx. 800 952.00 – Subject to subsequent processing by the editors
1/2 page 2 approx. 1,600 1,788.00 – Final-advertisers* benefit from free PR and discounting. Contact your
1/2 page 2 approx. 1,600 894.00* respective vendor for the special conditions.
*Price for customers from minimum turnover of CHF 3,000.00 per year * entitled to discount from minimum turnover of CHF 3,000.00 per year
Advertorials/Company portraits
Special prints
Size Number of images Number of characters Price
(incl. spaces)
Has an article about your company featured in SMM? You can have this
1/1 page 1 up to 2 approx. 3,100 3,517.00 article presented as a multi-page flyer. Prices and terms on request.
2/1 page 2 up to 3 approx. 7,500 5,275.00
Prices in CHF, excl. VAT, prices are subject to change
PUBLIREPORTAGE // // PUBLIREPORTAGE
nen, denn nur so kann
Unterrubrik // PRODUKTE sich das EPLAN-Tool
an die Firma anpas-
Automatisch ein sen. Es bringt nichts,
die Firma an EPLAN
anzupassen.» Die In-
INDUSTRIE UPDATE übersichtliches Handbuch
stallation selber sei
denkbar einfach ge-
wesen, sagt er: «Plug
and Play.» Je nach
SIGNALSÄULENFAMILIE KOMBISIGN 40 Täglich entstehen im Sortiment von EROWA neue
Produkte. Oft handelt es sich um abgeänderte
Branche sind die An-
Bild: EROWA
forderungen und Be-
dürfnisse aber sehr
Die Signalsäulenfamilie Standardprodukte, beispielsweise Spannsysteme. In verschieden.
KombiSIGN 40 von Wer- regelmässigen Abständen gelangen aber auch ganz EROWA konfiguriert zusammen mit ihren Kunden Ferti- Für unterschiedliche Auf- Um in der aktuel-
gungszellen für individuelle Bedürfnisse. Die Software gaben konfiguriert EROWA len Wirtschaftssituation wettbewerbsfähig zu blei-
ma Signaltechnik richtet neue Entwicklungen auf den Markt. Die im luzer- EPLAN Engineering Configuration EEC One stellt zu jedem kundenspezifische Roboter ben, muss eine Firma jede mögliche Effizienzstei-
sich an Maschinenbauer nischen Büron ansässige EROWA bietet denn auch Projekt die passenden Schemas zur Verfügung. zum Beladen von
gerung nutzen. Insofern ist ein hoher Automatisie-
CNC-Maschinen.
und Automatisierer, die ein sehr breites Sortiment von Spannsystemen über rungsgrad auch in der Herstellung von Elektrosche-
mas hilfreich. Als Erweiterungen für EPLAN Electric
nicht nur sicher und zu- Automationsgeräte bis zu Prozesssteuerungssoftware Sämtliche Mitarbeiter der Elektrokonstruktion P8 sind EEC One oder das EPLAN Engineering
verlässig signalisieren für die gesamte spanabhebende Metallindustrie. bei EROWA arbeiten mit EPLAN, insgesamt sind es Configuration One oder EPLAN Pro Panel darum
sechs Personen. Dafür benötigt EROWA drei Floa- attraktiv. EROWA entschied sich, EEC One einzufüh-
wollen, sondern auch die ting-Lizenzen und eine feste Arbeitsplatzlizenz. Die ren und konnte damit die Grundfunktionalitäten
E
Konstrukteure erstellen mit EPLAN Schemas für bestens ergänzen.
Kosten für Montage, Lo- Elektro und Pneumatik und generieren daraus un-
gistik und weltweite Tei- ROWA-Roboter sind Kleinserien, die nur we- Unterlagen mehrerer Varianten beigelegt wurden. ter anderem Stücklisten, Kabel-, Klemm- und Auf- Schulungen nach Mass
nige Male in exakt derselben Ausführung Ein Beispiel: Kunden in den USA benötigen aufgrund baupläne. Bei der Arbeit an den Schemas ist Mo-
leversorgung im Blick verkauft werden. Entsprechend riesig ist die der anderen Netzspannung einen Anpassungstrafo. dularisierung ein zentraler Punkt. Darum ist so viel Der Umstieg auf EPLAN war problemlos. «Einzig
haben. Die modulare Vielfalt an Schemas und Zeichnungen. Bis Dieser war bisher in allen Schemas enthalten, auch wie möglich in Makros angelegt. Neu hinzugekom- Mitarbeiter, die viele Jahre mit der bisherigen Lö-
anhin mussten für technische Dokumentati- in der Schweiz, wo der Trafo nie gebraucht wird. Mit men ist EPLAN Engineering Configuration One (EEC sung gearbeitet haben, mussten sich umstellen.
Leuchte überzeugt durch onen Techniker aus dieser Sammlung die zur Ma- dieser unübersichtlichen Lösung gab sich EROWA One), das Automatisierungstool von EPLAN. Aus Andere, die EPLAN bereits kannten, empfanden den
den schlanken Durch- schine passenden Zeichnungen heraussuchen – ei- nicht zufrieden und schuf mit Hilfe der Software einer Bestellung, beispielsweise in Form einer Wechsel als Erleichterung», sagt Bauer. Anlässlich
ne sehr zeitaufwendige Arbeit. Für Bedienungsan- EPLAN Engineering Configuration EEC One eine Excel-Liste, lassen sich nun die Makros ansteuern. der EPLAN-Einführung wurde einer der Konstruk-
messer von 40 mm und leitungen musste aus Kostengründen auf diese Lösung, die zu jedem Projekt die passenden Sche- teure als Super User geschult, der sein Wissen an
kann bis zu fünf Stufen Eine EROWA-Aufspann-
Selektion verzichtet werden, weshalb jeweils die mas zur Verfügung stellt. Heute ist der Anpassungs-
trafo also nur in den Dokumenta-
Ablauf der Software-Evaluation die anderen weitergab. «Ein Kurs kostet viel Geld
und absorbiert die Mitarbeiter für mehrere Tage.
signalisieren. Ein High- vorrichtung.
tionen für die USA enthalten, denn 2011 suchte EROWA eine Ersatzlösung für die bis- Generell überzeugen mich Schulungen nur selten,
light ist die extreme Hel- nur dort wird er auch verbaut. herige Konstruktionsumgebung, denn die Anforde-
rungen an eine Software hatten sich über die Zeit
meist kann man nicht viel direkt anwenden», er-
gänzt Bauer. Für solche Firmen bietet EPLAN eine
ligkeit mit maximaler Alles passt zusammen verändert. Aufgrund von Kriterien wie Funktionali- Einführungsschulung am Standort des Kunden. In
Sichtbarkeit auch unter «Dank unserer EPLAN-Lösung
tät, Konfigurierbarkeit, Support oder Kosten fiel die
Evaluation eigentlich zugunsten einer anderen Soft-
einem sogenannten Consulting Meeting kann die
Firma in 2–3 Tagen zusammen mit EPLAN-Spezia-
schwierigen Bedingungen. Die optischen Elemente «TwinLIGHT» und passt heute das Handbuch einer ware aus. Warum wurde trotzdem EPLAN einge- listen spezifische Themen besprechen.
«TwinFLASH» vereinen jeweils zwei Leuchtbilder in einer Artikel- Anlage perfekt zur Anlage. Es sind
genau die Komponenten und
führt? «Sobald wir strategische Aspekte wie Markt-
präsenz des Anbieters und Erweiterbarkeit der
EROWA verfügt über grosses Know-how bezüg-
lich EPLAN-Software, greift aber gelegentlich trotz-
nummer – und das zum Preis von einem Element. Dabei kann der Schnittstellen beschrieben, die Software mitberücksichtigten, lag EPLAN deutlich dem gerne auf den Support in Monheim zurück.
Anwender bei «TwinLIGHT» zwischen einem LED-Dauerlicht und vorhanden sind. Und es liegen die
passenden Schemas bei, keine
vorne», erklärt Bauer. Ausserdem wird EPLAN in
der Automobilindustrie von einigen Kunden bevor-
«EPLAN lässt sich seine Dienstleistungen gut be-
zahlen, bietet aber auch grossartigen Support», sagt
einem LED-Blinklicht entscheiden. Noch mehr Aufmerksamkeit wird Auswahlsendungen. Unabhängig zugt oder gar verlangt. Weiter ist die Rekrutierung Bauer. So ist es aber auch bei EROWA: Produkte,
bei dem optischen Element «TwinFLASH» geboten: Neben einem davon, wie gut ein Schema oder
eine Lösung ist: Die Entwicklungs-
von Personal relativ einfach, weil die Verbreitung
von EPLAN sehr gross ist. EROWA holte im Vorfeld
Maschinen und Komponenten sind im internationa-
len Vergleich eher teuer. Doch auch sie punkten mit
LED-Blitzlicht kann alternativ die LED-EVS-Funktion per Dip-Schal- abteilung leistet der Front einen des Entscheids aber auch Empfehlungen von Part- ihrer hohen Qualität sowie der optimalen Beratung
ter angesteuert werden. guten Dienst und erleichtert den
Technikern die Arbeit deutlich»,
nern und OEMs wie Hermle, Fehlmann oder Exeron
ein. «Das war ein wertvoller Erfahrungsaustausch»,
und dem Support nach der Investition. SMM
beschreibt Walter Bauer, Leiter so Bauer. «Wir wollten nachvollziehen, was auf-
der Forschung und Entwicklung grund der Erfahrungen der anderen das Beste für EPLAN Software & Service AG
Grossmattstrasse 9, 8902 Urdorf
für Elektronik und Hardware bei EROWA wäre.»
WERMA Signaltechnik EROWA, die Situation. «Auch für EPLAN ist ein mächtiges Tool, bei dem jeder
Tel. 044 870 99 00, info@eplan.ch
eplan.ch
Rheingoldstrasse 50, 8212 Neuhausen am Rheinfall das Marketing und Verkauf sind Kunde einrichten kann, was er braucht. «Es gibt
Tel. 052 674 00 60, info@werma.ch kundenspezifische Schemas hilf- niemanden, der einem sagt: Genau das brauchen EROWA AG
Knutwilerstrasse 3, 6233 Büron
reich, ebenso profitieren die Mit- Sie!», sagt Bauer. «Richtig konfigurieren kann nur
werma.ch arbeiter auf Montage.» die Firma selber. Dafür muss sie ihre Prozesse ken-
Tel. 041 935 11 11, info@erowa.com
erowa.com
Automation & Electronics: Stand G13 40 SCHWEIZER MASCHINENMARKT 016 2017 – DIE NUMMER 1 IN DER SCHWEIZ* SCHWEIZER MASCHINENMARKT 016 2017 – DIE NUMMER 1 IN DER SCHWEIZ* 41
e.g. Product announcement 1/4 page e.g. Advertorial 2/1 page
document7715780375353223715.indd 40 19.07.2017 13:21:37 document7715780375353223715.indd 41 19.07.2017 13:21:40Print-ready documents Printers
Please submit your print-ready documents as PDF files by e-mail to: AVD Goldach, Sulzstrasse 10, CH-9403 Goldach
media@vogel-media.ch
Print methods
PDF Web offset
We recommend the international standard PDF/X-1a.
– All colours must be supplied in CMYK mode. Screen
– Half-tone images must have a resolution of 300 dpi. b&w 70, CMYK 70
– Line art must have a resolution of 1200 dpi.
Please also make sure you observe the planned Colour scale
advertisement formats. Europe normal (special colours are converted into range colours)
17 Media Data 201818 SMM/MSM GUIDE – The Swiss buyers’ guide
SMM/MSM GUIDE 2019
Publication date: 05.12.2018 Advert deadline: 16.10.2018
OFFER PRINT SERVICE DIGITAL SERVICE PRICE DURA-
Entry in the companies database with the following content TION
PREMIUM Company logo colour,8 keywords, Company logo, Internet address linked to the customer website, contact form, 895.00 1 year
4 brands/representations prominent placement, company information, own news, photo gallery, 20
product displays, downloads in PDF format, cover photo, 5 contact, linked to
social media and Hub, videos, events calendar, contextual delivery in the
relevant editorial environment, automatic data import, no adverts
BUSINESS Company logo colour, 8 keywords, Company logo, Internet address linked to the customer website, company 660.00 1 year
4 brands/representations information, own news, photo gallery, 10 product displays, downloads in PDF
format, cover photo, contextual delivery in the relevant editorial environment
PREMIUM PACKAGE 1/1 page colour Company logo, Internet address linked to the customer website, contact form, 5,682.00 1 year
ADVERTISEMENT + 1/2 page colour prominent placement, company information, own news, photo gallery, 20 3,253.00
PREMIUM ENTRY product displays, downloads in PDF format, cover photo, 5 contact, linked to
1/3 page colour 2,757.00
social media and Hub, videos, events calendar, contextual delivery in the
1/4 page colour relevant editorial environment, automatic data import, no adverts 2,062.00
Company logo colour, 8 keywords, included
4 brands/representations
Note on advertisement included
BUSINESS PACKAGE 1/1 page colour Company logo, Internet address linked to the customer website, company 5,572.00 1 year
ADVERTISEMENT + 1/2 page colour information, own news, photo gallery, 10 product displays, downloads in PDF 3,143.00
BUSINESS ENTRY format, cover photo, contextual delivery in the relevant editorial environment
1/3 page colour 2,647.00
1/4 page colour 1,952.00
Company logo colour, 8 keywords, included
4 brands/representations
Note on advertisement included
For bookings of advertisements of sizes up to 1/6 page you receive, free of charge, a basic entry incl. note on your advertisement as well as an entry in the heading and key-
word directory (up to 8 keywords). Advertisement rates according to page 12.
Prices in CHF, excl. VAT, prices are subject to change2018
2018
ADDITIONAL OFFER FOR PRINT
Additional company logo 205.00
Additional keywords (x 8) 205.00
Additional representations/brands (x 4) 205.00
DIGITAL SERVICES AT A GLANCE!
Company information Business Premium Contact form Business Premium
Logo, address and company portrait can be Visitors to your company profile can write to you
–
edited. using a contact form.
Photo gallery Contact
Insert as many photo galleries to your company You can add up to 5 contacts with their respective
–
profile as you like. contact details and photos.
Product displays Events
Publishing of any event, such as in-house events
Add detailed displays of your products. 10 20 –
or trade fairs.
Own news Videos
Publish as many of your own announcements as Displays of any YouTube or Vimeo videos. –
you like.
Links to social media
Contributions from the editorial office Linking of your company to all social media
–
Contributions from the editorial office about your websites.
company or your products will be shown.
Social Media Hub
Downloads in PDF format Publish your own news directly from the Company
–
Publishing of PDF files such as brochures, data Profile onto the selected Social Media channel.
sheets or certificates.
Automatic data import
Display of the company profile News and products can be automatically im-
–
With contextually suitable articles by the editorial ported through the RSS feed.
team.
No adverts
Cover image
No displays of banner adverts in your company
Freely selectable and can be changed at any –
profile.
time.
= service included − = no service
Display of the company logo
With contextual displays, in overview lists and
– Prices in CHF, excl. VAT, prices are subject to change
teasers.
19 Media Data 201820 Digital portrait • Banner
Web address (URL) www.maschinenmarkt.ch
Brief description www.maschinenmarkt.ch is the online platform
for all new products relating to the areas of produc-
99.230 VISITS
tion, automation, sheet metal machining, the supply Ø per month
industry, medical technology, logistics and software.
Twice a week, the SMM Newsletter covers the cur-
rent highlights from user reports, new products and PAGE 37.440
trade fair trends and sets up a link to the respective IMPRESSIONS Ø per month
report on www.maschinenmarkt.ch.
Thanks to the SMM/MSM GUIDE Digital, companies
also have the opportunity to present themselves with
a company profile in the relevant context and subject CONTACT
FANS &
area.
FOLLOWERS
Target groups www.maschinenmarkt.ch is the specialist portal for
managerial and technical professionals in the core
sectors of the manufacturing industry.
9,106
Delivery of data Please follow our detailed instructions Registered users and Newsletter subscribers 1,870
at www.maschinenmarkt.ch/media/technik
Last updated: September 2017
REGISTERED USER
and their position within the company
28 %
Management 27 %
Employees/Technical profes-
sionals
sign
Responsive De
All the content
is adapted
e terminal 39 %
to the respectiv Project &
Department Manager 6%
OtherBanner
Get noticed in the relevant target group and increase the awareness of your brands and products.
Other banner formats can be found at www.maschinenmarkt.ch/media/banner
The technical specifications are listed at www.maschinenmarkt.ch/media/technik
CPM 95.00 CPM 95.00 CPM 116.00 CPM 125.00 CPM 188.00
LEADERBOARD SKYSCRAPER STICKY AD WALLPAPER BRANDGATE
Format: 728 × 90 px Format: Placement: left or right border Dimensions: Dimensions:
File size: max. 50 KB 160 × 600 px or Format: 728 × 90 px top 980 × 90 px top
120 × 600 px 120 × 600 px or 160 × 600 px 160 × 600 px or 160 × 600 px or
File size: max. 50 KB File size: max. 50 KB 120 × 600 px right 120 × 600 px right/left
+ Hexcode for background + Hexcode for background
+ Background picture + Background picture
1,280 × 1,024 px (optional) 1,280 ×1,024 px (optional)
File size: each max. 50 KB File size: each max. 50 KB
CPM 125.00 CPM 114.00 CPM 114.00 CPM 166.00 CPM 149.00
NATIVE AD VIDEO AD CONTENT AD/RECTANGLE BILLBOARD AD HALFPAGE AD
Placement in the Content, Format: 300 px wide Format: 300 × 250 px Placement under Navigation Dimensions: 300 × 600 px
with text above Duration: max. 3 min File size: max. 50 KB Format: 960 × 250 px File size: max. 50 KB
Text: max. 35 characters + Data rate: 700 kbit/sec. File size: max. 80 KB
optional overline
Image size: 300 × 300 px
File size: max. 50 kb
CPM: Price per thousand advert impressions, Minimum order per banner format: CHF
480.00, Additional banner formats on request. Prices in CHF, excl. VAT, prices are subject to change
21 Media Data 201822 Targeting • Newsletter advertisement
Targeting
Keyword Advertising Audience Targeting:
Place your banner with the articles of the Vogel Business Media Network, con- Designed to show your banner specifi-
taining a minimum of 15 up to 20 keywords. First of all, we will check the success cally to your target groups in different
potential of your keywords. networks.
The process
15-20
KEYWORDS 1. Users engage in material
on the trade portal that contains their SHOW INTEREST
areas of interest.
2. If a user shows an interest in a specific
subject area, this is tagged.
Sizes and prices* 3. Now your banner is specifically shown
Your Leaderboard 114.00
to these users in the subject channel
booked, on their Facebook timeline as
banner Skyscraper 114.00 well as on partner sites of the Google ARE SHOWN
Display Network (more than 2 million YOUR BANNER
Hockeystick 150.00 websites). This is how you will reach
Wallpaper 150.00 your target groups directly.
Your banner in a thematically suitable environment
Brandgate 226.00
Your advantages Native Ad 150.00 Your advantages
Reducing wasted coverage Increased Brand Awareness by repeatedly
Video Ad 137.00 addressing the target group
New target groups in the industrial,
automotive and IT sectors Content Ad 137.00 Shown on all devices
Your advertising message will be Billboard Ad 199.00 Low wasted coverage as you only address users
sent out on a context-sensitive who are interested in a specific subject
Halfpage Ad 179.00
basis High new customer potential
Prices in CHF, excl. VAT, prices are subject to change *CPM: Prices in CHF each 1,000 Ad impression Minimum booking volume 30,000 AIs CPM 150.00*Newsletter advertisement
Place your advertising message in form of a banner in our newsletter. The long
range ensures effective penetration of your target audience, who are informed
through current and relevant topics.
Ensure your brand is perceived positively by placing it in a relevant editorial
environment. With the editorial orientation of our Newsletter we secure a highly
precise target audience. We send our Newsletter twice a week (Tuesday and
Friday) to over 6,300 recipients.
Recipient profile 53.2% Decider
Billboard Ad 1
10.4% Influencer
29.7% Employee obile phones
Optimised for m
6.7% Unknown us e on a
for
tablet
smart phone or
The following formats can be booked
1
Billboard Ad
630 x 250 px
jpg, gif or png
max. 50 KB
Price per distribution 1,160.00 Text Ad 2
2 Text Ad
300 characters + 40 characters headline
plus image (300 x 300 px) as jpg, gif or png
max. 50 KB XL Banner 3
Price per distribution 760.00
3
XL Banner
630 x 140 px
jpg, gif or png
max. 50 KB
Price per distribution 760.00
Prices in CHF, excl. VAT, prices are subject to change
23 Media Data 201824 Stand
Heading
Alone Mailing • Native special newsletter
Stand Alone Mailing
Take advantage of maximum exclusivity!
With a Stand Alone Mailing you can send your message directly to your target
audience’s PO box. A B
You provide the input for the content and the desired target audience and we’ll
take care of the rest!
C
Your advantages
Attention in a relevant target group
Qualified traffic on your own website
Prominent and exclusive representation without competitors D
Co-branding of the media brand
Transparency through reporting
Low wasted coverage
Price per transmission* 3,600.00
E >>
* 5,500 recipients Prices in CHF, excl. VAT, prices are subject to change
A Our media brands
>>
B Your company logo
C Text **
D Image material **
E Call-to-action buttons **
** freely selectableNative special newsletter
Place your topic in your target audience’s lap!
A Native special newsletter combines classic display advertising with the
Sponsored by
positioning of your brand in the editorial environment.
Show your know-how in a context that the reader is familiar with. A B
Your advantages
High acceptance through the editorial environment
C
Qualified traffic on your own website
High awareness through medial mix
(Article, Billboard Ad, Text Ad, XL Banner)
Long range in the target audience
Exclusive logo presence in the header area
Exclusive banner placements
Transparency through reporting
Price per transmission* 4,900.00 D
* Recipients of the editorial Newsletter
A Our media brands
B Your company logo
C Editorial with a link or
assignment of the top
story **
D Exclusive banner
assignment (max. 3 banner
positions)
** freely selectable
Prices in CHF, excl. VAT, prices are subject to change
25 Media Data 201826 Event calendar • Lead product portfolio
Your event on smm.ch and in the SMM Newsletter
Would you like to advertise your event (e.g. In-house exhibition) on a wider scale? The SMM
event calendar gives you the opportunity to publish your event on smm.ch. In addition, your
event is included once in the SMM Newsletter.
The entry of your event/in-house exhibition in the SMM event calendar includes:
Your logo
Your image gallery
Link to the websites of your choice
Text written by you
Display of posts from the editorial team about your company and your products
SMM event calendar.
Service package and prices
One-off listing of your event in the SMM Newsletter (over 6,300 recipients)
Entry of your event in the SMM calendar with an image, text and link
Runtime: up to 365 days
3 month 690.00
Every further month 108.00
Prices in CHF, excl. VAT, prices are subject to change
Example entry.Lead product portfolio
From the Lead starter option up to the Pro option – The Lead-Portfolio from Vogel Business Media offers you the right format for your modern B2B online marketing to suit
every objective. In your personal customer centre, you can follow the current status of your campaign at any time and get individual reports.
LEAD TRANSFER LEAD GENERATOR LEAD CAMPAIGN LEAD SOLUTION LEAD NURTURE
Qualified visitors with a For your e-mail marketing, You receive business card de- Based on your specifications, Supplement the leads you have
fundamental interest in your you get new contacts in return tails of new contacts that have you will receive qualified sales generated or your data base
subject are generated for your for a reasonable fee and no shown an initial interest in your opportunities with specific in- contacts with information that
landing page. financial risk. range of products/services. terest in your range of services/ is relevant for you.
products.
You gain awareness of your Create an initial contact for Your White Paper or webinar is After an audit of your data, we
company in the market through audiences that are interested published on a trade portal Conduct individual lead will supplement this with infor-
a high-quality advertorial and in your subjects and use this for and advertised using accompa- campaigns with us tailored to mation that is relevant for you.
its proactive distribution within other marketing activities. You nying measures. You will receive your target markets and target- This is achieved through a multi-
your target audiences will quickly and simply extend leads with numerous criteria as person(s). You receive qualified phase process and the use of a
and generate qualified visitors your contact pool through a well as an initial interest in your contacts focusing on the char- Marketing Automation System
for your own website or landing white paper written by you. product. acteristics you requested. as well as teleprospecting.
page.
4,800.00 from 3,500.00 White Paper 5,500.00 Price on request Price on request
Webinar 6,500.00 Prices in CHF, excl. VAT, prices are subject to change
In a one-to-one talk we will go over your objectives with you and find out just which Lead Product is right for you. www.lead-generation.de
This is how we will be able to draw up the perfect Lead Strategy for your company.
27 Media Data 201828 Webinar • White Paper • Advertorial • Native Advertising Digital
Webinar White Paper Advertorial
Your advisor and the parties involved will come Present your know-how in a specific subject area, Present your specialised content in the Look & Feel
together in a virtual conference room. To generate e.g. with descriptions of applications, case studies or of the editorial article. The more informative and the
interactive participation, there will be surveys and a market research findings. White Papers are included more oriented to solutions your content is, the more
chat function. We offer documents such as your in the editorial offer. In this way you can direct the seriously your message will be viewed.
presentation or informative material directly to the attention of your potential customers directly to the
parties involved via the web-based platform ready range of services you offer. Your advantages
for download.
Your advantages Increased acceptance by users
Your advantages Seamless integration in the editorial environ-
Presentation of your company as a solution
ment
Presentation of your company as a solution
provider
provider Presentation of your company as a solution
Set up and expansion of your own database of
provider
Set up and expansion of your own database of
addresses
addresses Direct linking in the text
High integration in the editorial environment
Interactive presentation and direct exchange
Optional: multi-media processing through photo
Far-reaching extensions in your target groups galleries and videos
with the target group
Designed according to your ideas, it conveys
Value for money (no travel and event costs) your brand
Technical support from our Webcast Team
Detailed final reports
There is the option of implementing the webinar
in our Webcast Studio
Live speakers
Presentation area
Company
Downloads
information
Live chat / Surveys
Available as part of a campaign.Native Advertising Digital
Position yourself now, in the form of an Advertorial or Partnerzone Campaign, as a
competent solution provider in the target groups that are pertinent to you and
benefit from a positive, neutral image.
The seamless integration of your content into the editorial environment with
which the reader is familiar ensures maximum acceptance within your target
group. You will make the best impression on your readers by providing informative
and solution-oriented concrete which is of pertinent specific value to the user.
Online Advertorial Campaign
In the context of our editorial contributions, our solution-oriented content ensures
optimum attentiveness on the part of the reader – affirm a position on your subject
through an advertorial.
Integral element of a campaign Tip:
e not
d advertorial ar
Advertising through the Newsletter and other channels Partner zone an r!
Blocke
A Text-Ad in the Newsletter >> recorded by Ad
15,000 Facebook contacts
Native Ad in the environment that is relevant to the subject
(5,000 Ad Impressions)
Display on the home page (three days) and in the suitable subject channels Your advantages
Support from the campaign management In the Look & Feel of editorial content
Traffic-generating measures Display under “More about the subject” in relevant articles
Optimisation of ongoing campaigns Multi-media processing through photo galleries and videos
Created by a specialist author Can be found by search engines
Placement of a link Can be measured by reporting
Advertising features
Runtime 3 months 3,900.00
Prices in CHF, excl. VAT, prices are subject to change
29 Media Data 201830 Partner zone • Events
Partner zone
A
The exclusive microsite attracts Integral element of the service
B
maximum attention to your subject Infrastructure
– always seamlessly embedded in the
editorial environment. Preparation of the infrastructure:
C
Hosting and support from Vogel Business Media
D Content Management-Service
Partner zone
We take care of the placement of your content
A template
E F
Runtime 6 months Own content
Your Partner zone can be supplemented with: text, logo,
12,000.00 image, video, infographics, survey, link, integration of social media
(advertising features)
Each additional month 1,000.00
G
Editorial content
Writing and integration of contributions by the editorial team
and transmission of content from your company profile, if it is available
Partner zone template Related content
A Header Automated display of your content in the context of editorial announce-
B Lead story ments – in keeping with the subject
C Top story
D Content from the article Direct access to target audiences
E Content from the article Your individual coverage package will give your Partner zone the
F Content (e.g. video, images, social media) attention it deserves
G Content from the company profile
Your advantages ontrol and optimisation by the campaign management
C
Credibility with the reader through native integration of content that is relevant We will reach your marketing goals for you – benefit from the
to the target groups experience of our experts
Increased brand awareness and image transfer of the media brand
Reporting
Recognition effect by long-term subject-related presence
All key figures visible at all times –
High attention through the media mix
complete transparency through our Customer Centre
Can be measured by reporting
Prices in CHF, excl. VAT, prices are subject to changeSMM InnovationsFORUM on 14.11.2018 in the Forum of Messe Luzern Service package:
resent yourself as an innovation leader and introduce your latest technologies at
P Technical lecture (approx. 30 min.)
the SMM InnovationsFORUM 2018! P
resent your technological expertise and how your innovations can render the
production processes of the competent audience both competitive and sustain-
With three Parallel Sessions and an exhibition area, the SMM InnovationsFORUM able.
is the meeting place of the Swiss manufacturing industry. Exhibition area (2 x 3 m)
Use your exhibition area (incl. table, 2 chairs, electricity, WiFi,
The SMM InnovationsFORUM offers you the opportunity to present your innovations catering for the stand personnel) as a platform for exchanges between experts
to a wide professional audience. In addition to having direct contact with deciders and present your innovations in person, first-hand.
and users of production technology, participating in the SMM InnovationsFORUM
increases the credibility of your company as a solution provider and helps you to Media presence
further strengthen your existing contacts. - your logo on all channels and advertising mediums for the SMM InnovationsFORUM
(print adverts, webpage, newsletter, special edition, programme, presentation
slides, etc.)
- y our 2-page specialist report in the preview edition from 03.10.2018
(print run: 12,500 copies), in the Newsletter (over 7,500 recipients) as well as in
the special edition for all those attending the event (print run: 500 copies)
Five employees from your company can attend free of charge (incl. speaker).
Base price
1 lecture: 7’800
2 lectures: 12’000
➜ Reduce your costs – invite your VIPs free of charge in your
name: As a partner company of the SMM InnovationsFORUM you will
receive 10 VIP entry tickets to the value of CHF 150 each to give to your
VIP customers. For each VIP guest that attends you will receive a reduction
of CHF 100 (up to maximum CHF 1,000) off the base price.
Prices in CHF, excl. VAT, prices are subject to change
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