Media Kit 2020 - Food & Home Entertaining
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Media Kit
2020
WEBSITE www.caxtonmags.co.za
Cape Town 26 Old Mill Road, Ndabeni, Cape Town, 7405 • tel 021 530 8600
durban 115 Escom Rd, New Germany, Durban, 3610 • tel 031 716 4444
CAXTONmagazines
JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196
• PO Box 1610, Parklands, 2121 • tel 0871581828
ABOUT THE BRAND
South Africa’s most established and trusted food magazine
inspires professionals, homemakers, culinary students and
food lovers. Sophisticated dishes are made accessible to
the audience, and there’s never a shortage of comfort-food
ideas for the whole family.
Food & Home Entertaining keeps its readers up to date
on trends, faces, places, restaurants, events, gadgets, local
producers and gourmet travel destinations.
Brand insights
PRINT GENDER: READERSHIP SPLIT INTO FEMALE & MALEE MALE REGIONAL BREAKDOWN: COMMUNITY SIZE
53% 26% 21%
70% 30% METRO URBAN RURAL
Readership: 817 000
Circulation: 16 292
Average: 52/48 Average: 41/28/31
AGE GROUP RACE
coloured/
55+ INDIAN 3%
BLACK
20% 33%
15 – 24 WHITE
24% 15%
BLACK
40%
coloured/
35 – 49 INDIAN 11%
30% 25 – 34
26%
LSM 1 - 6 LSM 7 - 10
Average: 79/9/3/9
HH INCOME, LSM & SEM
HOUSEHOLD INCOME : R 15 511 (Average: R10 887) PERSONAL INCOME : R5 938 (Average: R5 341)
LSM 1 – 6 LSM 7 – 10 SEM SG 1 SEM SG 2 SEM SG 3
43% 57% 23% 29% 49%
Sources: PAMS 2017
ABC (Q2)Apr - June 2019 ( MEDIA MANAGER 2019)
ONLINE GENDER: READERSHIP SPLIT INTO FEMALE & MALEE MALE REGIONAL BREAKDOWN: COMMUNITY SIZE
34% 40% 26%
86% 14% METRO URBAN RURAL
Unique Browsers: 64 950
AGE GROUP marital status LSM
15 – 24 64% Married / LSM 1 – 6
4% Long-term partner 13%
55+
54% 25 – 39
19%
40 – 54
24%
36% Single/
Divorced/ Widowed LSM 7 – 10
87%
HH INCOME & SEM
Household INCOME
R1 – R2 999 R3 000 – R6 000 – R12 000 – R20 000 – R30 000 – R50 000 – R70 000 +
R5 999 R11 999 R19 999 R29 999 R49 999 R69 999
E 60 679 D 23 241 Q 39 628 5% 8% 17% 17% 14% 18% 10% 10%
Sources: Narrative November 2018
ABOUT THE AUDIENCE
Food and drink
95% are interested in cooking and entertaining content
*84% foodie influencers
82% cook for pleasure
55% enjoy simple, quick and easy recipes
53% enjoy wine tasting/collecting/clubs
Kitchen and decor
81% are interested in home, decor and gardening content
72% are interested in reading about new food products and ideas
*62% home and decor influencers
Travel
70% are interested in holiday and travel content
59% regularly travel to the beach/coast for holidays
50% are interested in reading about culinary-related
travel, festivals and expos
Online
The sharing 82% have a Facebook profile
53% shop online for homeware and music
of food
Entertaining
with another 76% have a braai monthly
human being
67% enjoy hosting or attending dinner parties
is an intimate *Influencers
act that should BrandMapp indicates influencer level by asking the following:
• How interested are you in the content category AND what is the likelihood
not be indulged
of friends and family asking your advice about a content category?
More than 50% of the audience consider themselves to be highly influential
to their networks in this content category.
in lightly.
M.F.K. Fisher
Sources: AMPS 2015 AB (Jan 15 – Dec 15), CREAM 2015, BrandMapp 2016
SNAP SHOT
Crème de la crème Who are Food & Home Entertaining’s readers?
They are the CRÈME DE LA CRÈME
of gourmands who want to remain in the know
They have and display the very best taste in everything they do; from what they eat
and how they entertain, to how they decorate their homes.
Cultured
They exude elegance and sophistication
Refined
They have good taste in everything they do; from what they eat to how they cook and decorate
Entertainers
They revel in hosting guests for dinners and braais, and enjoy showing off their homes
Make a meal of it
Cooking is an art. They put a lot of energy and passion into preparing dishes
Elite
Some readers are established chefs at independent and franchised restaurants
Dreamers Food is an
Other readers are interested in improving their culinary skills and developing latent cooking talents
Expert on food
FOOD important
part of a
They are knowledgeable about food by keeping up to date on current culinary trends and ideas
Le good life
They love to indulge, and live a comfortable and pleasant life
FUNDI balanced diet.
Unknown
Aficionados
They are food and cooking enthusiasts, and connoisseurs of different cuisines
Chic
From how food is presented to adding touches to their home decor, they carefully curate a stylish life
Relax through food
Fine fare and drink make them happy. Food is seen as therapeutic and rewarding
Endorsers
They are foodie and home decor influencers
Modern
They like to stay abreast of new trends, faces, places, restaurants, events and so on
Easy yet delicious
They look for simple, convenient and super tasty recipes to whip up during the week
Sources: Pulse Opinion Solutions 2018
PRINT
rates & Deadlines
Rates Deadlines
ADVERT PLACEMENT COST
Full Colour ADVERTORIAL ADVERTISING FINAL ADVERT DELIVER ALL
ISSUE DATE 2020 ON SALE DATE
CLOSING DATE CLOSING DATE MATERIAL DATE ADDED VALUE
Double Page Spread R56 000
January 31 Oct 11 Nov 18 Nov 19 Nov 09 Dec
Full Page R28 000
February 15 Nov 04 Dec 11 Dec 18 Dec 13 Jan
½ Double Page Spread R42 200
March 08 Jan 20 Jan 27 Jan 30 Jan 17 Feb
½ horizontal/vertical R21 000 April 07 Feb 17 Feb 24 Feb 27 Feb 16 Mar
¹∕3 horizontal/vertical R19 700 May 04 Mar 16 Mar 23 Mar 26 Mar 13 Apr
Special Positions June 08 Apr 20 Apr 24 Apr 30 Apr 18 May
Inside Front Cover R34 800 July 06 May 18 May 25 May 28 May 15 Jun
Inside Back Cover R32 200 August 04 Jun 15 Jun 22 Jun 25 Jun 13 Jul
Outside Back Cover R33 500 September 09 Jul 20 Jul 27 Jul 30 Jul 17 Aug
1st Double Page Spread R61 600 October 06 Aug 17 Aug 24 Aug 27 Aug 14 Sept
November 03 Sept 14 Sept 21 Sept 23 sept 12 Oct
2nd Double Page Spread R61 600
December 01 Oct 12 Oct 19 Oct 22 Oct 09 Nov
3rd Double Page Spread R61 600
Any Guaranteed Full Page R31 000 All deadlines to be understood as 12 noon on each respective day.
Advertorial Rates
Double Page Spread R76 800
Full Page Full Colour R38 500 Our food should be our medicine
Half Page R29 000 & our medicine should be our food.
Hippocrates
Life is too
short for fake
All costs exclude VAT.
Rate card is for 2020 (updated 1/12/2019)
butter and
fake people.
Julia Child
print
Classifieds & Inserts rates
Loose pre-printed
inserts (per 1000)
Inserts conditions
In addition to the quoted quantity, an extra two percent (2%) of the inserts is required
Classifieds rates
to allow for spoilage during the inserting process. ROWS & COLUMNS SIZE COST excl. VAT
Pages COST excl. VAT
The rate quoted is per thousand (1000) inserts, based on full print runs.
2 R380 24 rows x 4 columns 240mm height x 180mm width R11 540
The rate excludes VAT and any contractual discounts.
4 R520 An additional twenty percent (20%) premium is to be charged for regional inserts, 12 rows x 4 columns 120mm height x 180mm width R5 760
6+8 R570 and 40% for partial runs. 12 rows x 2 columns 120mm height x 90mm width R2 880
10+12 R630 Inserts are accepted upon confirmation of booking and are subject to the availability 2 rows x 1 column 120mm height x 45mm width R1 440
16 R750 of space. 6 rows x 2 columns 60mm height x 90mm width R1 440
20 R800 The final quote is confirmed once the product to be inserted into the magazine has 6 rows x 1 column 60mm height x 45mm width R720
been viewed.
24 R940
Samples of the inserts must be supplied at least a week before the booking deadline All costs exclude VAT
32 R990 to ensure they can be inserted or bound as supplied (without a sample for approval
36 R1 130 the publishers cannot be held liable for any problems arising with the insert).
40 R1 250 The insert is to be positioned at the discretion of Caxton Magazines.
44 R1 380 Inserts are to be delivered to the appropriate print factory. Delivery requirements need
48 R1 440 to be checked with a Caxton representative.
Delivery deadlines for inserts are stipulated on the respective magazine deadline schedules.
52 R1 490
Ensure that inserts are packed in a firm container/packaging and that the container/packaging
56 R1 560
clearly indicates the quality of inserts, the name of the publication and cover date of the
60 R1 630 publication.
64 R1 690 Please note that any changes relating to overtime at our factories due to the late delivery of
68 R1 740 inserts will be charged to the advertiser’s account.
72 R1 810 Any cancellations of a booked insert after the advertising deadline expires will carry
a twenty five percent (25%) cancellation charge of the total price quoted.
76 R1 880
Any non-standard prices quoted are valid for forty five (45) days. If booking takes place after
80 R1 930
this period of time, a new quotation will be generated.
Bound & stitched Maximum loose insert size: 190mm x 260mm
pre-printed Minimum loose insert size:
Bound/Stitched-in inserts:
140mm x 100mm
To be supplied untrimmed
inserts (per 1000) Other variants on application: To be requested from a Caxton representative
Pages COST excl. VAT
2 R420 Tip-ons, gatefolds,
All non-standard bound Loose inserts
4 R580 product sampling,
inserts require pre- larger than
6+8 R670 bagging and any
insertion 32 pages require
10+12 R750 other non-standard
R545 per bagging
16 R830 inserts — price
1 000 copies R1 075 per
20 R920 provided on
1 000 copies
application
24 R1 050
Online
Digital rates
Elements 2020 Rate Description Elements 2020 Rate Description
Endorsement of existing client Facebook post by sharing client post onto selected
Website Facebook Share R4 000
brand’s Facebook page.
Supplied Digitorial R6 000 Content fully supplied by client and edited by the magazine’s Digital Editor. Endorsement of existing client Tweet post by re-tweeting client tweet onto selected
Twitter Retweet R1 000
Standard/ Lifestyle Digitorial R14 000 Lifestyle content created by Caxton Magazines. brand’s Twitter feed.
Recipe Digitorial R17 000 Recipe and relevant food content created by Caxton Magazines. min. R2 000
Facebook Ad Spend Spend allocated to Facebook posts to reach a wider, more targeted audience.
per post
Survey Digitorial R21 000 Client survey digitally developed and managed by Caxton Magazines.
Instagram Ad Spend min. R1 500 per post Spend allocated to Instagram posts to reach a wider, more targeted audience.
P ersonality type quiz developed and created by Caxton Magazines promoting
Quiz Digitorial R17 000
client product range. Facebook Video Ad Spend min. R2 000 per video Spend allocated to Facebook posts to reach a wider, more targeted audience.
An editorial mention natively placed as content within the body of an editorial
Online Mentions R5 000 online article/Digitorial. Dependant on online editorial content calendar. (Please VIDEO
chat to Digital Media Strategist)
Commercial Video From R20 000 Video produced by Caxton Studio. Price is dependent on the brief.
Competition Form R5 000 Competition page hosted on the “win” section of the brand website/ digitorial.
A 15–30 second video created from still image. Price is dependent on
Special Section on Nav Tab R35 000 Branded client section hosted on the nav tab of a Caxton Magazine website. Flipagram From R15 000
the brief.
Newsletter Animated Video/ GIF/
From R20 000
Animated media used to bring still objects to life on screen by moving the object
Stop Animation in increments. Price is dependent on the brief.
An editorial mention natively placed as content within the main body of the
Newsletter Mention R3 500
newsletter that clicks through to a digitorial. BANNERS
An ad banner placed at the bottom of the newsletter after the main body of the Banner Package R5 000 40 000 impressions which will be served across one magazine site.
Newsletter Banner R1 500
newsletter that clicks through to a client’s site. Premium Banner Package R10 000 60 000 impressions which will be served across the magazine network.
Sponsored Newsletter R15 000 A specially produced client branded newsletter.
SOCIAL MEDIA Rate card is for 2020 (updated 01/12/2019) All rates exclude VAT
Facebook Standard Post R5 000 Post, copy and eCard posted onto the selected brand’s Facebook page.
Facebook Video Post R5 000 Post, copy and video posted onto the selected brand’s Facebook page.
A lead generation form where clients can generate audience information.
Facebook Form Post R5 000 Questions can be supplied by the client or created by Caxton. NB: Only to be
sold with Ad Spend. (Please chat to Digital Media Strategist)
Twitter Standard Tweet R2 000 Post, copy and eCard posted onto the selected brand’s Twitter feed.
Instagram Single Image R3 000 Post, copy and one image posted onto the selected brand’s Instagram page.
Facebook Poll R4 000 A focus poll posted onto the selected brand’s Facebook wall.
Instagram Multiple Image R4 000 Post, copy and images posted onto the selected brand’s Instagram page.
Facebook Live R18 000 A live format video posted onto the selected brand’s Facebook page.
R1 000
Instagram Stories A promotional post posted onto the selected brand’s story.
per frame
Online
PR Packages
PR Package PR Package Rules
PR Package Rules
Subject to availability. Highest bidder for key events. Only
PR Packages COST Description
excl. VAT 12 packages per year (1 per month). Any other launches must
Maximum of 3 magazine brands.
be discussed before engaging with client. Calendar supplied
Tweet Tweet Package R22 500 Q1 for available annual dates. We cannot guarantee an
6 x Tweets per brand (18 Tweets in total).
Maximum of 1 magazine brand. event to trend – it has to be trend-worthy and have valuable
Tweet Tweet Top Up Package R6 600 content for our users. Ideally it needs to be part of a bigger
6 x Tweets (6 Tweets in total).
campaign. Caxton Magazines have full editorial control, no
Maximum of 6 magazine brands.
10 x Tweets per brand (60 Tweets in total). client approval on social media elements. Excludes production,
Be Like The Cool Kids R105 000 travelling and accommodation costs, ad spend, volume discounts
1 x Facebook per brand (6 Facebook posts in total).
1 x Instagram per brand (6 Instagram images posted in total). and VAT. Client can request a social listening post-campaign
PowerPoint/Excel report at an additional cost of R5 000.
Maximum of 1 magazine brand.
10 x Tweets per brand (10 Tweets in total).
Be Like the Cool Kids R15 400 1 x Facebook per brand (1 Facebook post in total).
Top Up Package 1 x Instagram per brand (1 Instagram image
posted in total).
Rate card is for 2020 (updated 01/12/2019)
Add-On Item Cost To Add-On Details
Facebook Ad Spend Recommended R500 Per post Will be advised at strategy stage if needed.
Instagram Ad Spend Recommended R500 Per post Will be advised at strategy stage if needed.
Digitorial R5 000 Per post One sign-off client to provide press release and brand assests.
Editorial Attendance R1 000 Per brand During work hours offsite for client launch,
media day, event, activations etc.
Photography R12 000 Per day Includes: 1 x photgrapher, 1 x art director, 1 x stylist, ingredients and/or
props to the max. value of R1 500.
Green Room Events POA Min. charge POA–to discuss with Marketing Team.
Social Listening R5 000 Per package Full campaign listening beyond PR Package analysis. Recommended for
bigger national client events.
All costs exclude VATGENERAL CONDITIONS
1. Advertisements are only accepted for publication under the following conditions:
a. T he right to withhold any advertisement from publication and to cancel such an 9. rders are accepted for a period not exceeding 12 months from the date
O
advertising order. of the first insertions, and should the contract amount not be reached within
b. N o liability is accepted for failure to publish, or for publication dates other than those that period, an adjustment of the rate, according to the volume of advertising
stipulated by the advertiser, or for any typographical or any other errors of any kind, published, will be made. This also applies when the contract is cancelled
including the loss or damage in consequence of any of the above. prior to completion.
c. O
missions of any scheduled insertions by the advertiser shall be considered a breach
of the conditions of the order. 10. If an order for a given amount of advertising is increased during its terms to
d. Telephonic instructions must always be confirmed in writing. cover a large contract volume, all of which falls in the original period of 12
months, no reduction in rates shall be rebated for the advertising, which has
2. A
lthough every effort will be made to accommodate the advertiser, the acceptance of already appeared. The lower rate shall apply to advertising appearing after
any advertisement does not guarantee insertion on any specified date or dates at all. the date of the increase.
3. T he proprietors reserve the right to edit or revise or reject any advertisement deemed by 11. O
n the announcement of new tariff rates, contract advertisers will be
them to be untruthful or objectionable in subject matter or wording, or unsuitable for any protected at their contract rates for 45 days after the effective date of the
other reason, even after acceptance for publication. new rate, or until expiry of the contract, whichever is earlier. The balance of
the order will be subject to the new rate.
4. T he proprietors reserve the right to suspend an issue on any day and to increase or
decrease the usual number of editions without notice. 12. Acceptance of copy:
a. If the material is received too late for publication, the space reserved may
5. S
pace is sold to advertisers for the purpose of making announcements concerning their be charged for.
own business and may not be used for attacking or making invidious comparisons with b. T he right is reserved to refuse material or copy considered objectionable
other advertisers, firms, institutions or persons. or unsuitable.
6. A
ll approved accounts must be paid 30 days after the date of insertion, or payment 13. If proofs are required, copy must be in the printer’s hands at least 3 working
must be made in cash with the advertising order. days before publication deadline.
7. Advertising orders are not accepted subject to editorial space being given. 14. No cancellations will be accepted after the booking deadline.
8. T.C. (Till Cancelled) orders and guaranteed or special positions require one
month’s notice.
WEBSITE www.caxtonmags.co.za
Cape Town 26 Old Mill Road, Ndabeni, Cape Town, 7405 • tel 021 530 8600
durban 115 Escom Rd, New Germany, Durban, 3610 • tel 031 716 4444
JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196
• PO Box 1610, Parklands, 2121 • tel 0871581828 CAXTONmagazinesYou can also read
