MEDIA KIT 2022 - France-Amérique
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MEDIA KIT 2022
“France-Amérique Magazine TOTAL FOOTPRINT AUDIENCE HIGHLIGHTS
is the ultimate resource for DIGITAL
lovers of everything French. 840.000 NUMBER 1
We’re offering something that Unique visitors publication for Francophiles
in the world, 70% Americans,
you won’t find anywhere else: READERSHIP
30% French or French-
Americans.
a truly intercultural perspective, 120.000
filled with cultural insights, Monthly readers
$15M
stunning design, and SOCIAL
France-Amérique’s affluent
readers wield over $15 million
independent journalism.” 40.000
in total buying power.
Followers
840.000
France-Amérique reaches
G U E N O L A P E L L E N, 840.000 online users globally.
Director of Publication
60%
Over half of the
France-Amérique audience
is made of Millennials (24-39)
and Generation X (40-55).
OVERVIEW Founded in New York in 1943, France-Amérique Magazine is the leading bilingual French-English print publication in North America and France. Designed for Francophiles and Francophones everywhere in the world, this premium magazine is focused on French art de vivre and is aimed at international readers who love France. Every month, France-Amérique Magazine offers a compilation of profiles, essays, and interviews to inspire thought and debate, combined with an elegant design and exceptional imagery. The publication analyzes French life and offers a unique connection to the French cultural scene in America. Published in a bilingual format in French and English, France- Amérique Magazine appeals to anyone interested in French culture and French-American friendship. It attracts students of French and English who use the magazine to improve their reading comprehension in both languages.
COVERS Starting in January 2022, France-Amérique’s covers will be illustrated by four French artists every year. They are professional magazine illustrators and, in their ideas, design and color palette, will reflect the season they have been assigned: winter, spring, summer, and fall. Each cover will also highlight the issue’s editorial theme and showcase an aspect of French-American culture and friendship. Our 2022 illustrators: WINTER: JULIE GUILEM A native of La Rochelle in Western France, Julie Guillem studied illustration at the École Nationale Supérieure des Arts Décoratifs in Paris and graphic design at Vienna’s University of Applied Arts. She is now back in Paris and works as an illustrator. She regularly collaborates with magazines and publishing houses. SPRING: BENOIT AUPOIX A graduate of the École Supérieure des Beaux-Arts in Caen, Normandy, Benoit Aupoix became an independent illustrator after spending ten years at a communication agency. He now divides his time between illustration and art direction with a common focus on typography, design, and architecture. SUMMER: YASMINE GATEAU Yasmine Gateau, who was born in Paris, studied at the Haute École des Arts du Rhin in Strasbourg where she specialized in stage design and event communication. She began a career in illustration in 2007 with children’s books. She now works with newspapers and magazines, both in France and internationally, publishing companies, and PR firms. FALL: MATHIEU PERSAN A Paris-based illustrator with a passion for vintage graphic design, and especially the work of French poster artist AM Cassandre, Mathieu Persan draws an important part of his inspiration from the 1930s-1960s. His retro style and bold designs have seduced the international press, publishers, and musicians.
CONTENT
Every month inside BUSINESS FRENCH AMERICA
From chefs to Silicon Valley Untangling the fascinating
France-Amérique:
CEOs, business writer Benoît history of French toponyms in
Georges profiles French America – cities, mountains
entrepreneurs who are and rivers that have French-
FROM THE NEWSDESK
making it in America. sounding names.
Recent political, educational,
and cultural events in France, THE GENTLEMAN’S STYLE PORTFOLIO
explained to American On 10 pages, the best of
Parisian tailor and fashion
readers and students of contemporary photography.
columnist Julien Scavini
French with a glossary
takes a look at essential items BEYOND THE SEA
and notes on the related
of the men’s wardrobe. The most extravagant and the
terminology.
most fashionable Americans
LIFESTYLE
COME ON OUT who made France their home
Journalist Jean-Gabriel from the Belle Époque to the
An overview of French
cultural events in the United Frédet explores iconic French Swinging Sixties.
States and Canada. museums and cultural
destinations that Francophile ICONIC
EDITORIAL readers need to know about. From the Breton shirt to
Economist, essayist and the Le Creuset pot, France- French Education Guide
France-Amérique editor-at- ALBERTINE DIARIES Amérique director Guénola Since 2009, France-Amérique Magazine publishes a bi-annual
large Guy Sorman comments Carte blanche to the Pellen tells the story of iconic
on French-American current residents of Villa Albertine in French objects and items of French Education Guide with the latest trends and advancements
events. the United States, the new clothing. in French education in the United States, as well as a comprehen-
artistic residence program sive listing of bilingual schools around the country. Due to popu-
INTERVIEW BOOK REVIEW
launched by the French
Economist, essayist and The latest in French-language lar demand, France-Amerique’s Education department recently
France-Amérique editor-at- Ministry of Foreign Affairs. literature, recently translated
large Guy Sorman sits down into English and published in launched a Higher Education Guide highlighting dual-diploma
BON APPETIT
with French and American
French culinary traditions,
the United States. programs in France and North America.
thinkers who are making the
innovations and celebrities, THE WORDSMITH
news. TV5MONDE U.S. Guide
explained to an American Language writer Dominique
THE OBSERVER audience. Mataillet explains the roots Each print issue of France-Amérique Magazine includes the
Columnist Anthony Bulger and the meaning of new TV guide from our partner TV5MONDE USA, the first French-
RECIPE
takes a jab at explaining words and expressions found
Celebrated French chefs language television channel in the United States.
French cultural topics in the news.
that may puzzle, surprise share their favorite recipes.
UNKNOWN FRANCE
or even shock American A CANVAS, AN ARTIST From underground villages
readers. Art critic Tracey Kendrick to off-the-beaten-path
DIPTYCH ICONS spotlights the work of a museums, an exploration of
A parallel look at American French artist that is part French cultural destinations
symbols and the French of an American museum’s that didn’t make it to most
symbols that inspired them. permanent collection. guidebooks.
FRANCE-AMÉRIQUE
PRESENTS THE BEST OF FRENCH
CULTURE & LIFESTYLE
OUR READERS Who Reads
France-Amérique?
120.000 100%
Readership Fluent in English
100%
Pierre,The Exec, Sophie,
47 years old, The Academic,
New York 55 years old, Paris
Anglophones
Male
45%
Female
55% 70%
Francophones
100%
Francophiles
$150.000
Average income 80% Léanne,
Avid Travelers The Digital marketer,
International 30 years old, San Francisco
(Canada, UK)
10%
60%
French Post Graduate
10%
American 90%
80% Art, Culture &
Book Lovers
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DISTRIBUTION France-Amérique Magazine is distributed to its subscriber base and to its exclusive partners at the French embassy, French consulates, Air France lounges, Sofitel hotels, French-American organizations, and prestigious targeted events in the United States and in France. PRESTIGIOUS TARGETED EVENTS: Film festivals • Gastronomy festivals • Bastille Day festivals • Art & literature festivals • French-language conventions • Galas, fundraising events. FRENCH EMBASSY & CONSULATES: Washington, DC • New York, NY • San Francisco, CA • New Orleans, LA • Miami, FL • Houston, TX • Boston, MA • Chicago, IL • Los Angeles, CA • Atlanta, GA. FRENCH INSTITUTIONS IN THE U.S.: French Cultural Services, NY • Albertine Books, NY FRENCH-AMERICAN ORGANIZATIONS: Alliances Françaises • Accueils Français • French-American Chambers of Commerce • Lycées Français • French-American schools. SOFITEL HOTELS: New York • Chicago • Philadelphia • Los Angeles • Montreal. AIR FRANCE LOUNGES: New York, NY (JFK) • Boston, MA (BOS) • Houston, TX (IAH) . LA COMPAGNIE AIRLINE: Visibility on all in-flight entertainment screens. LIBRARIES: Smith & Son Paris • Barnes & Noble.
EDITORIAL CALENDAR 2022 ADVERTISING RATE CARD 2022
MONTH AD DUE SPECIAL COVERAGE PRINT - FULL PAGE PRICE SPECS
January 9-Dec Politics, Debates Double Page Spread $5.000 17 x 10.87 inches + 0.125 bleed
February 10-Jan Made in France Back Cover $4,000 8.5 x 10.87 inches + 0.125 bleed
March 8-Feb Francophonie, Women Inside Front Cover $3.080 8.5 x 10.87 inches + 0.125 bleed
April 11-Mar Green, Environment Inside Back Cover $2.940 8.5 x 10.87 inches + 0.125 bleed
May 11-Apr French & American Friendship Full Page $2.800 8.5 x 10.87 inches + 0.125 bleed
June 10-May Art & Culture
WEBSITE WEEKLY MONTHLY 70K VISITORS
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December 10-Nov Holiday, Luxury Translation $180 (Cost 0,17/words)
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Social Media Post - Push $500
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Hourly Rate $150ADVERTISING SALES CONTACT:
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Email: jean-claude@france-amerique.com
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France-Amérique (ISSN 0747-2757) is published monthly by France-Amérique INC. at France-Amérique,
545 West 25th street, 7th Floor, New York, NY 10001. Periodical postage paid in New York, NY and additional mailing
offices. POSTMASTER: send address changes to France-Amérique INC, PO Box 29038 Phoenix, AZ 85038-9038.
Copyright 2022 by France-Amérique INC. All rights reserved. France-Amérique is a registered trademark of France-Amérique INC.
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