MEDIA KIT NATIONAL - Sandow
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA KIT NATIONAL
Home is your greatest luxury
OVERVIEW
At Luxe Interiors + Design, we celebrate regional architecture and design, and encourage
design enthusiasts to seek out and connect with local design professionals in the
place they call home.
We impart this philosophy through multi-platform channels where we inspire, inform
and engage with affluent design enthusiasts, architects, interior designers, home
PRINT
builders and the design community at large. From print and digital content to events
and targeted distribution, we have built relationships in design communities across the
country to connect the clients we love with the consumers we inspire.
Luxe is the only luxury shelter brand that infiltrates each regional market to speak
directly to the design community and wealthy consumers who love design. The result
is nearly 200 home features each year that showcase over 500 design professionals
nationwide, and are devoured by over 3.2M+ across all platforms.
DIGITAL
MAGAZINE
515,000 total distribution
13 regional editions and 1 national edition
6x/year
LUXESOURCE.COM AND LUXE DAILY
145K+ average monthly visitors
840K+ average monthly page views
5.45 average page views per visit
EVENTS
LUXE PREFERRED
Marketing channels and services designed to add greater visibility to your desired audience
SOCIAL PLATFORMS
2.2M+ followers
NEWSLETTERS
Target our trade and consumer audiences directly by email
CALENDAR
SIGNATURE EVENTS
Gold List – annual celebration of professionals featured in-book
RED Awards – annual awards program recognizing excellence in residential design
Luxe Connects – monthly networking events in each Luxe region
INDUSTRY DISTRIBUTION
Trade Shows (ICFF, KBIS, Maison et Objet, Salone del Mobile ...)
Conferences (WESTWEEK, BOLD Summit, What’s New What’s Next ...)
Markets (High Point, Atlanta, Las Vegas, Dallas ...)
Design Centers (AmericasMart, DCOTA, Merchandise Mart, PDC ...)
MEDIAJET
RATES
Exclusive partner for private airport distribution
250+ private airport locations in North America
SOURCE: Google Analytics, January-July 2017; Direct from Social Platform, August 2017
OVERVIEW
The Luxe Interiors + Design
PRINT
community is unrivaled
We have built the most powerful network in the design industry, connecting with the
country’s leading architects, interior designers, builders and home design professionals.
DIGITAL
Our team of over 75 editors and market directors connects our audience of over 3.2 million
affluent design enthusiasts across all platforms with the leading local and national luxury
design firms. Through our prism of powerful photography and stories that captivate,
we encourage readers to cultivate home as their greatest luxury.
We do more than just connect readers with advertisers; we build strong
relationships within local design communities across the country, connecting
them to each other and the most affluent homeowners.
EVENTS
Here’s how:
• Hosting more than 18,000 face-to-face meetings with leading
home design professionals across the nation each year
• Creating over 200 local networking events each year, connecting with
home design professionals from more than 30 cities around the country
• Featuring the work and products of more than 20,000 leading
CALENDAR
home design professionals and companies
With every issue across the national network of Luxe, there are over 300 trade professionals
who market their interior design, architectural and custom home building
firms across the network of Luxe Interiors + Design.
RATES
Luxe Interiors + Design is the
OVERVIEW
most affluent shelter magazine
THE READER
Brand reach*: 3.2M+ College degree: 70%
Total audience: 1.0M+ Postgraduate degree: 28%
PRINT
Average household income: $438,760 Average home value: $1,261,628
Average net worth: $1,882,000 Own two or more homes: 32%
Female: 85% / Male: 15% Average value of second home: $1,213,158
Median age: 50 Visit luxesource.com: 69%
Married: 72%
BRAND AFFINITY
Average time spent reading: 60 minutes
Pass-along rate: 2 people
DIGITAL
Turn to Luxe for designs they aspire to emulate: 63%
Turn to Luxe for product ideas: 62%
Turn to Luxe for inspiring editorial content and beautiful photography: 69%
Turn to Luxe for product solutions: 65%
TRUSTS LUXE AND THE BRANDS THAT ADVERTISE
Trust Luxe as a resource for their design needs: 91%
Took any action upon reading the magazine: 84%
More likely to trust the advertising because of the editorial quality: 83%
EVENTS
View Luxe as the premier resource when it comes to making serious purchase decisions: 66%
More likely to trust a trade professional featured in Luxe than in another magazine: 61%
HOW THEY SPEND
Average spent on architects: $500,000
Average spent on contractors/home builders: $427,835
Average spent on bathroom remodeling projects: $24,850
Average spent on kitchen remodeling projects: $59,447
CALENDAR
LUXURY LIFESTYLE
94% are willing to pay more for high-quality items
92% consider their home as one of their greatest luxuries
83% prefer to buy products that offer the latest in new technology
82% enjoy entertaining at home
71% go to museums
69% attend gallery art shows
58% go to live theater performances
Average domestic vacations in the last year: 6
Average international vacations in the last year: 4
RATES
38% are likely to purchase/lease a luxury vehicle (BMW, Lexus, Mercedes-Benz, Audi, Tesla)
SOURCE: IPSOS Reader Study, October 2016 (Total Audience); *Brand reach is determined by combining print audience, website unique visitors, and total social followers
Editorial Content
OVERVIEW
Radar Features
PRINT
RADAR RADAR/SCENE – REGIONAL
Current happenings in the worlds of art and design. An of-the-moment roundup dedicated to ideas,
Reports on high-style products and accessories, shops and showrooms, and everything worth
travel, art and the people behind the industry. knowing on a local design level.
DIGITAL
Market
Luxe Interiors + Design produces nearly 200 regional
home features and nearly 800 online stories per year—
more content than any other design brand.
EVENTS
SPOTLIGHT TREND MATERIAL
The editors’ curated selection of fabulous finds— Discover trends from the A striking presentation of design essentials
furniture, lighting, home accessories and accents. worlds of fashion, home for the home, from fabric and wallcoverings
design and luxury goods. to hardware, flooring and stone.
The Look
CALENDAR
ABOUT THE EDITOR
Pamela Jaccarino is the founding editor-in-chief of Luxe Interiors + Design, launched in 2005.
Jaccarino was instrumental in helping to create the shelter brand, and under her direction
Luxe Interiors + Design has grown over the past decade into an influential voice of luxury
residential design with a distribution of over 500,000. In addition to overseeing all editorial
content, Jaccarino is dedicated to expanding the brand’s digital presence across all platforms.
A prominent speaker, she frequently lectures at industry events around the country, providing
THE REPORT INSPIRATION KITCHEN + BATH insight and inspiration about design. Prior to joining SANDOW, Jaccarino was an executive
RATES
An in-depth look at the movements, trends FOUND A visual showcase of ideas, new products and trends editor with the LVMH Group.
and products defining the design industry now. A parting page dripping with for making these practical spaces as chic as the rest
inspiration for luxury living. of your home.
*Not every editorial department runs in every issue or every market.
OVERVIEW
The largest network of luxury shelter 7% 10%
magazines in the United States
Exclusive distribution in Requested copies for distribution at design
private jet terminals centers, select showrooms, luxury hotels
and targeted events
PRINT
PACIFIC
NORTHWEST
SAN
FRANCISCO CHICAGO
DIGITAL
NEW YORK
LOS ANGELES COLORADO
NATIONAL
DALLAS+
FORT WORTH
ARIZONA
EVENTS
ORANGE
COUNTY/
SAN DIEGO
71% 12%
PALM BEACH
AUSTIN+
HILL COUNTRY
HOUSTON
Distributed to homeowners in the wealthiest Paid subscribers and newsstand
zip codes in America, including a proprietary sales (single-copy sales)
list of top trade professionals nationwide
MIAMI
Source: BPA Statement, December 2016
CALENDAR
KEY DESIGN CENTERS
STATES SERVED STATES SERVED NATIONAL NETWORK
BY NATIONAL EDITION BY REGIONAL EDITION COVERAGE IN 50 STATES
Luxe Interiors + Design has set up targeted distribution at key design centers nationwide,
capturing the highly influential design community.
AmericasMart Atlanta D&D Building NYC Laguna Design Center
Atlanta Decorative Arts Center Dallas Design District Las Vegas Design Center
We reach all 50 states with dedicated regional magazines in the top DMAs. Boston Design Center Dallas Market Center Pacific Design Center (LA)
RATES
Total distribution: 515,000 Chicago Merchandise Mart Denver Design District San Francisco Design Center
Guaranteed rate base: 450,000 DCOTA Florida Houston Design Center Seattle Design Center
OVERVIEW
LUXE PRIVATE AIRPORT NEWSSTAND LOCATIONS
PRINT
DIGITAL
EVENTS
We reach the most affluent
consumers, biggest spenders
CALENDAR
CURRENT LOCATIONS MULTIPLE LOCATIONS COMING SOON
and home enthusiasts in the ALL editions of Luxe Interiors + Design are available at ALL MediaJet locations
wealthiest cities nationwide 250+ private airport locations across North America
47K times a day these locations reach the wealthiest people on earth
$89M average net worth of private jet travelers
Luxe is distributed at 250+ private jet terminals nationally and internationally.
47,000 times per day, 1.4M flights a month, we speak to the wealthiest people $1.75M spent annually on fine art
RATES
on earth—over 17.5M ultra-net-worth passengers each year. $542K spent annually on home improvements
Source: Russ Allen Prince & Associates
OVERVIEW
Digital resources for
We offer an array of e-mail newsletters designed to connect our advertisers
and trade professionals with our readers, featuring product highlights,
professional listings and a dedicated customizable newsletter.
design inspiration
PRINT
DIGITAL
CONNECT PRO
Weekly newsletter geared toward consumers; Weekly newsletter distributed to trade professionals;
features regionalized home tours, trend roundups, highlights regional design projects and industry news.
news articles and more.
EVENTS
Luxe Interiors + Design reaches affluent design enthusiasts across LuxeSource,
CALENDAR
Luxe Daily, newsletters and our suite of social media channels, allowing for us
to engage with our readers on a daily basis.
LUXESOURCE.COM
From curated photo galleries and design ideas to profiles that showcase local resources, LuxeSource
delivers inspiration from locally sourced products from clients in each of our 13 regions.
LUXE DAILY
Luxe Daily is dedicated to exploring the design world through original content, home tours and
features and newsworthy stories that range from art and architecture, to travel, culture and lifestyle. MARKET DEDICATED
The editorial team covers the industry to deliver in-the-moment stories that create Weekly national newsletter; highlights latest Delivered 2x per month; distributed nationally
RATES
a multi-faceted site to keep our readers engaged and aware. products and collections in the industry. or regionally; features content and images
dedicated to a single brand.
OVERVIEW
Luxe Interiors + Design
PRINT
engages with 2 million+ followers
across social platforms
With an exciting mix of in-book content and digital-only stories, we are dedicated to delivering
DIGITAL
high-end home tours, industry insights and product news to trade professionals and consumers
in a manner that’s visually pleasing, conversational and informative.
OUR REACH
915K ESTIMATED MONTHLY REACH
EVENTS
1.5M AVERAGE MONTHLY IMPRESSIONS
1.5M ESTIMATED MONTHLY REACH
CALENDAR
1.4M AVERAGE MONTHLY VIEWERS
RATES
OVERVIEW
Luxe Interiors + Design
hosts over 300 events
PRINT
each year, connecting
home design enthusiasts
Annual Gold List celebration, Miami, FL Luxe Connects, Orange County/San Diego, CA
DIGITAL
and professionals
across the country
EVENTS
LUXE SIGNATURE EVENTS
ICFF, New York, NY WESTWEEK Holly Hunt Panel Discussion, Los Angeles, CA Gold List: Annual celebration that highlights design industry professionals
who have had projects featured in Luxe Interiors + Design magazine.
ICFF: Annual trade show that showcases what’s best
and what’s next in the world of global design.
CALENDAR
The Decorators Club Annual Scholarship Awards: America’s oldest women’s
organization dedicated to the interior design profession provides monetary
grants for students in the industry.
Luxe Connects: Non-sponsored regional networking events.
Residential Excellence in Design (RED) Awards: Annual awards program that
recognizes and honors excellence, innovation and the best residential architecture,
interior design and landscape architecture projects across the country.
RATES
2017 Master Class Video Honorees,
Decorator’s Club Scholorship Awards,
LCDQ panel, Los Angeles, CA New York, NY2018
OVERVIEW
Editorial Calendar
PRINT
DIGITAL
EYE ON DESIGN: NEW & NOW: THE GREAT OUTDOORS TRAVEL ISSUE THE LUXURY REPORT THE GOOD LIFE
THE GOLD LIST SPRING PREVIEW THE RED AWARDS July/August September/October November/December
January/February March/April May/June
An inside look at the destinations, The ultimate compendium of A comprehensive design guide
A coveted issue, the little black A comprehensive design guide Dedicated to embracing the art of cultures, influences and international luxury and style influences and preview for the season.
EVENTS
book of design highlights talent and preview for the season. outdoor living and the indulgences tastemakers who are shaping expressed through the latest in Brimming with bespoke furnishings,
across the country, from on-the-rise Mark the arrival of spring with of summer, this issue covers inspired luxury design. design, fashion, art, culture and high-wattage architecture and
to seasoned experts—architects, zingy color, bright ideas and fresh landscapes, outdoor furnishings and architecture. A focus on the art interiors, extraordinary luxuries
interior designers, builders and product debuts, home accessories entertaining. Plus, our first annual EDITORIAL DEPARTMENTS of quality, craftsmanship and all and a sophisticated holiday gift
landscape architects—whose style and accents. Plus, our annual RED Awards special section honoring Radar: International Style things custom. guide, the editors reveal the
and vision exemplifies local design. Made in America coverage. talented design and architecture Roundup: The Stylish Traveler interplay between craft, artisanship
The GOLD LIST is a collection of professionals nationwide. Spotlight: Around-the-World EDITORIAL DEPARTMENTS and beauty.
design voices offering perspective EDITORIAL DEPARTMENTS Accents Radar: The New Luxury
on what is relevant in all things Radar: Made in America EDITORIAL DEPARTMENTS Material: Best of Outdoor Fabric Roundup: Elegant Hardware EDITORIAL DEPARTMENTS
luxury design. Roundup: Spring Paints Radar: Amazing Architecture Kitchen + Bath: Hotel-Inspired Spotlight: Inspirational Objects Radar: Art + Culture
CALENDAR
Spotlight: The Best in Tables Roundup: Desktop Accessories Spaces Material: Fashionable Wallpaper Roundup: Tabletop Discoveries
EDITORIAL DEPARTMENTS Material: Luxury Textiles Spotlight: Outdoor Furniture and Accents The Report: Global Finds + Kitchen + Bath: The Minimalist Spotlight: Luxe Lighting
Radar: Designer Names to Know Kitchen + Bath: Bold, Lively Spaces Material: Decorative Tile Designer Itineraries Kitchen Material: Natural Surfaces
Roundup: Luxury Bedding and The Report: Color Trends Kitchen + Bath: Indoor/Outdoor Spaces The Report: Luxury Real Estate Kitchen + Bath: Home for the
Linens The Report: Wow-Factor Landscapes, ADVERTORIAL CLOSE: 4/20/18 Holidays
Spotlight: Chic Seating ADVERTORIAL CLOSE: 12/15/17 Pools, Outdoor Rooms SALES CLOSE/ ADVERTORIAL CLOSE: 6/22/18 The Report: The Luxe Guide to
Material: The Latest in Rugs SALES CLOSE/ MATERIALS DUE: 5/1/18 SALES CLOSE/ Gifting, Hosting, Entertaining
Kitchen + Bath: Innovative Materials MATERIALS DUE: 12/22/17 ADVERTORIAL CLOSE: 2/23/18 ON SALE: 7/3/18 MATERIALS DUE: 6/29/18
The Report: Design 2018 ON SALE: 3/6/18 SALES CLOSE/ ON SALE: 9/4/18 ADVERTORIAL CLOSE: 8/31/18
MATERIALS DUE: 3/6/18 SALES CLOSE/
ADVERTORIAL CLOSE: 10/20/17 ON SALE: 5/8/18 MATERIALS DUE: 9/11/18
SALES CLOSE/ ON SALE: 11/13/18
RATES
MATERIALS DUE: 10/31/17
ON SALE: 1/9/18
Editorial Calendar subject to change.National
OVERVIEW
Total national distribution: 515,000 The National Network includes every edition of Luxe Interiors + Design, reaching all 50 states.
PRINT DIGITAL
All magazine rates are NET per issue.
SOCIAL OPPORTUNITIES RATE PLATFORM AVAILABILITY* NOTES
OPEN RATE 4X 6X 12X
Facebook, Twitter, Pinterest,
Sponsored Post (1x/1 image) $3,000
Instagram
Full-Page 4C Ad $28,495 $19,495 $18,495 $17,495
PRINT
Boosted Post (1x/1 image) $4,000 Facebook, Twitter, Pinterest, Ad duration: 7 days max
Spread 4C Ad $46,995 $33,995 $30,995 $25,995
Must-Haves $5,995 N/A N/A N/A Boosted Post (1x/1 image) $5,000 Instagram Ad duration: 7 days max
Cover 2 Spread (Mar/Apr & Sept/Oct only) $74,995 N/A N/A N/A Carousel Post (1x – up to 5 images) $3,500 Facebook, Instagram
Back Cover (Mar/Apr & Sept/Oct only) $69,995 N/A N/A N/A Carousel Boosted Post (1x – up to 5 images) $4,500 Facebook Ad duration: 7 days max
ADVERTISERS MAY COPY SPLIT FOR MARKET SPECIFIC ADVERTISEMENTS. COPY SPLITS $250 PER MARKET.
Carousel Boosted Post (1x – up to 5 images) $5,500 Instagram Ad duration: 7 days max
DIGITAL
Video Post (1x; client-provided) $5,000 Facebook, Instagram
ADVERTORIALS
Video Boosted Post (1x; client-provided) $6,000 Facebook, Instagram Ad duration: 7 days max
RATE
Duration: 1 day; 5 images +
Outdoor Living (March/April 2018) $25,995 Takeover $10,000 Instagram Instagram Stories (10 images
or 9 images + 1 video)
All Access (May/June 2018) $25,995
Appears in Connect & Pro
Feed to Follow (Newsletter Inclusion) $1,500 each (1x)
Newsletters
Kitchen + Bath (July/Aug 2018) $25,995
EVENTS
Sponsored posts denoted with #luxepartner. Social opportunities available for national advertisers running a print schedule.
*Offering includes one social platform per post
Made in America (Sept/Oct 2018) $25,995
NEWSLETTERS RATE NOTES DIMENSIONS
Mark of the Maker (Nov/Dec 2018) $25,995
$500/region
Boombox & Sponsored Content
Connect (weekly) $400/2+ regions 300x250, 480x300
Image (20-25 words of copy)
$4,000/all regions
Pro (weekly) $2,000 Custom rectangle 550x300
DATES
CALENDAR
Market (weekly) $750 Image with 3-7 word description 250x195
ISSUE ADVERTORIAL CLOSE & MATERIALS DUE SALES CLOSE & MATERIALS DUE ON SALE
Skyscraper & Boombox
Dedicated (National) $4,500 160x600, 300x250
January/February 2018 10/20/17 10/31/17 1/9/18 (Frequency varies)
March/April 2018 12/15/17 12/22/17 3/6/18
LUXESOURCE.COM RATE NOTES DIMENSIONS
May/June 2018 2/23/18 3/6/18 5/8/18
July/August 2018 4/20/18 5/1/18 7/3/18 Boombox $1,750 Impressions: est. 30K/month 300x250
September/October 2018 6/22/18 6/29/18 9/4/18 2 weeks; Impressions: est. 20K/
Interstitial $2,500 640x480
month
November/December 2018 8/31/18 9/11/18 11/13/18
RATES
Leaderboard $1,500 Impressions: est. 20K/month 970x90
Dates are subject to change
Leaderboard Pushdown $2,500 Impressions: est. 20K/month 970x90 expands to 970x415
PRICING SUBJECT TO CHANGE.We build businesses driven by innovation and design.
SANDOW’s diverse portfolio delivers powerful products, services and experiences to a highly selective audience.
Our brands—which span design, luxury, fashion and beauty—include Interior Design, Luxe Interiors + Design, NewBeauty
and Worth magazines, as well as iconic retailer Fred Segal and global materials consultancy Material ConneXion.
Our Brands + Services
Fred Segal Interior Design Luxe Interiors + Design Material Bank Material ConneXion
The ultimate shopping The design industry’s Celebrating home as your The most powerful architecture The leading materials-driven
experience. Redefined. ultimate resource. greatest luxury. and design material search tool. design authority.
CO_NB46_001
SPECIAL
An inside look at the newest treatment. Secrets to stop stress: Feel better and look better fast.
Can you eliminate fat for good? These quick solutions can really change your life!
NEWBEAUTY.COM
THE BEAUTY AUTHORITY
LOOK DEFY
the secret to
SEXY AGING
NOW! THE ONE
THING YOU
TAKE YEARS
OFF IN NEED TO
SECONDS! KNOW
inside
WRINKLE
ERASERS
THAT WORK
THE
FUTURE
OF BEAUTY
CREAMS INSTA NT FIXES
MediaJet NewBeauty TestTube Worth
ERS
ORE + AFT
BEF
AMAZING
THE BEST
Delivering luxury magazines The definitive authority MAKEOVERS The fun, experiential Print, digital, broadcast
into the hands of private EVER!
on all things beauty. CINDY CRAWFORD
...AND WHY
SHE LOOKS
beauty-sampling program. and radio content of the
jet travelers. highest quality.
HER BEST
AT AGE 50!
PAGE 108
A SANDOW PUBLICATION
$9.95
NB46_Cvr_11_27_mp.indd 1 11/27/16 9:15 PMYou can also read
