2020 MEDIA KIT - Pocket Outdoor Media
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S T R O N G S TA R T S H E R E . 2020 MEDIA KIT
AUDIENCE
ENGAGEMENT
CHANNELS:
Custom content
Magazine
Email
Social
Display
CALENDAR
SPECS
RATES
Advertising, Sponsorships,
and Partnerships
Nick Ramey
National Endemic Sales Director
nramey@pocketoutdoormedia.com
(720) 400-9943
Lauren Ondersma
National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
AUDIENCE
The Women’s Running reader is an
affluent, highly educated professional
who is dedicated to running and
spends actively on the sport.
DEMOGRAPHICS
She spends $1,740 on
running each year.
She earns over $118,000. (mean HHI)
She spends $3,113 on running and
running-related travel each year.
43% are under age 40 and
have a child in the household.
41 years (median age)
Women’s Running:
Strong Starts Here
PARTICIPATION
She runs 4.4 days a week
Sprouting from its health and fitness roots as for an average of 19.6 miles
(229 days a year).
HerSports magazine, Women's Running has
guided women to a healthy running lifestyle 99% of readers run.
for 14 years. Running has long been a source 97% participate in running
events and races.
of empowerment for women, and Women's
Running has grown with the conversations
around us. Today, the media brand is the voice ENGAGEMENT
of smart, motivated women dedicated to 87% take action based on ads
they see in Women’s Running
living a healthy lifestyle through running.
She spends 1.8 hours
4.1 MILLION MONTHLY REACH enjoying each issue.
The average reader has
been reading for 2 years.
Social: 1.2 MM followers
Website Pageviews: 780K 86% regularly give advice on
running, races and running events,
Magazine: 97K MONTHLY fitness, and related topics.
Email: 55K
ENGAGEMENT
With more than 14 years of experience engaging with active women, Women’s
Running is the expert in reaching and influencing this fastest-growing
audience in all of endurance sports. Women’s Running offers comprehensive,
omnichannel access to the most enthusiastic, active consumers in running.
Share your goals with us, and Women’s Running will guide you to the most
effective products, timing, and duration to achieve them.
1.8 hours Custom
Content
reading time
per issue
PRINT Flexibility
Long life
Align your brand High engagement
message with
timeless and
engaging stories 55K
87%
take action based
and images. active members
18.8% open rate
on ads they see in
Women’s Running
EMAIL
Specific promotions
List acquisition
Trackable campaigns
Conversions
SOCIAL One-time offers
Flash sales
High engagement
Awareness campaigns
Follower campaigns
Athlete activations
display ADS
1.2
million
Contextual targeting
of a highly engaged
3 ads per
enthusiast audience.
followers pageview
Trackable campaigns
Targetable ads load on scroll
Landing page views 81% display
Conversion tracking ad viewability
Flexible budgeting
CUSTOM
CONTENT
WARDR OBE
STAPLE !
NE
Star Power R BODYFITZO
1 DAY/WON ICEBREAKE SLEEVE
Legging
3/4 Compression 200 ZONE LONG
$84, day-won.com HALF ZIP
(we ker.com
star in these pants
bold and
$120, icebrea
You’ll look like a will
compres sion leggings sleeve your go-to
1 promise)! These oh so Make this long
cool and smelling Made with me-
keep you feeling winter base layer.
cking, antimicrobial optimal ventilat
ion
good with sweat-wi
beautiful
an- rino mesh for
waistband to avoid hard and
fabric. Enjoy a high nts and an inner when you’re working
adjustme can adjust how
noying mid-run a half zip so you
a credit card or keys to feel, this top
is
back pocket to store with any top warm you want
bottoms all by itself
on the run. Pair these can perfect for wearing
Added bonus: You a jacket if it’s
to stand for a polished look. or underneath
it just feels good
ly
shop for sizes up
to 5X! . It’s also natural
: Sometimes to slay that next frigid outside
Let’s be honest you’re ready so you can kiss
getup on when your sweat Free Bra odor-resistant,
out. Put this while gettin’ 2 Athleta Run
n stank
have a good time you can’t that smelly post-ru
workout or just patterns to boot, $49, athleta.com
colors and bold goodbye!
on. With bright to highlight your
strong
help but feel
happy! If you ever want in
working those traps
back (we see you your life—
need this bra in
the gym!), you’ll
of its asymmetrical
Long Sleeve we can’t get enough 1
1 Brooks Array short- to middle-d
istance
g.com straps. Made for
$60, brooksrunnin this bra feels smooth with a slight
runs,
ve top features to keep your “girls”
Peekaboo! This long-slee flaunt a bright bit of compres sion
Women’s Running offers
you can the cups or take them
a keyhole back so fresh supporte d. Keep can
th and get some removable so you
sports bra undernea out—they ’re fully
it! Moisture -wicking
air while you’re at feeling 2 adjust as needed.
comfortable and
fabric will keep you
The monochromatic r Iso Down Vest
fresh on the run. 3 Under Armou
it an ideal top to pair with rmour.com 2
design makes 3 $180, undera
it’s
bold-patterned bottoms. or shine because
Wear this vest rain
technolo gy to repel
access to an enthusiastic and
Printed made with special
2 Fabletics Salar g breathability.
Capri in Viola water without sacrificin pockets, there
PowerForm zip hand
In addition to the
$50, fabletics.com chest pocket to store
put is also an inside on
but do these pants need to grab while
Maybe it’s just us, anything you may will keep
Bright colors paired Down insulation
a smile on your face? ensure you’ll the road (or trail).
floral design and warm!
with a beautiful you feeling cozy
crowd. These leggings 4
stand out from the
dedicated audience of women
to the eyes—they’re an GPS Watch
aren’t just pleasing 4 Timex Ironm
and have UPF 50+ om
also soft to the touch vitamin $100, timex.c
you can get your
sun protection, so 4 and dependable GPS
This affordable, simple run—
D safely! companion for any
watch is the perfect
matter. If you’re someone
PhD Run Ultra or workout for that
3 Smartwool
whistles
too many bells and
d Micro Socks who doesn’t want wrist,
Light Stripe the gear on your
when it comes to
$16, smartwool.com
runners through print, online,
screen
up your alley. Tap
on this watch is right ble
feeling than putting alerts and a customiza
Is there a worse technology, pace The
up inside your shoes? a few of its features.
socks that bunch from vibrating alarm are ht silicone material
because this sock
Cringe no more, bly slim design and lightweig
enough to fit comforta
Smartwool is light make for a sleek look.
shoe and has mesh
in any close-fitt ing feet feeling
to keep your Nimbus
ventilation zones fit, 5 Asics Gel
the women-specific
fresh. We also love $160, asics.com
social, and streaming video.
narrower profile. POWER BRA far
which features a REEBOK HERO Lace up these shoes
and take them as
your If you’re a w
One Women’s $55, reebok.com y’re sure to become
4 Hoka One it’s as you want—the
long-distance runs.
The and black an
4 under any outfit; new best friend for
Challenger ATR Wear this bra Made g helps absorb modern chic
eone.com new favorite. lightweight gel cushionin p
$130, hokaon bound to be your ogy to unparalleled comfort 5 This outfit is
icking technol shock and provides
on the trail, road
or with a quick-w road for extended
periods layers, compr
Take these shoes from your body when you’re on the
for any terrain you keep sweat away ), models also have Take this look
track—th ey’re made grip any rough reast chafing of time. The women’s
(buh-bye under-b for female athletes
like 3mm at
want to tackle.
Built to bra is built to specific features
slopes you may
en- this high-impact to relieve
patches or slippery while giving you of additional height
on the midsole
have just the right endure long runs o matter run to that!
counter, these shoes ble the support you need—n Achilles tension. We’ll
to be as dependa Plus, its bright
color
JANUARY
/FEBRUA
amount of cushion your cup size. WARDR OBE
are fashiona ble! to any outfit! STAPLE !
Set your goals, and our content team will
as they can add a pop
RUARY 2019
JANU ARY/FEB
RUNNING
44 WOMEN’S
prepare authentic content in any medium
for native advertising, collaborative
content, branded content, editorial-
CAPABILITIES:
inspired stories, and sponsored stories.
Our team will recommend the most → Feature and long-form stories
effective ways to meet your goals and → Experiential storytelling
suggest a cascade—the best timing and
→ Product placement and
duration for each phase of your campaign
integration
plus additional exposure through social,
online, video, podcast, and print. → Custom video and podcasts
→ World-class photography
→ Personalities behind the brand
MAGAZINE 2019 FALL
SHOE GUIDE
Delivered six times a year, Women’s Running
TRAIL magazine is our highest engagement product for
BLAZER 75 advertisers. Our 97,000 monthly readers enjoy:
WOMEN’S RUNNING SEPTEMBER/OCTOBER 2019
Kara Goucher
REASONS
redefines
success → Inspiring storytelling
TO GET → In-depth profiles of female voices in running
OUTSIDE
RUN
BETTER,
FASTER,
STRONGER Fresh air and → Expert reviews of the latest gear and tech
8 must-do
training farmer’s markets.
moves Cooler temps
and changing
leaves.
→ Trusted training advice and proven workouts
There’s just
so much
to love
about fall
→ Personal columns and opinion from
SEPT./OCT. 2019 $5.99 U.S./$6.99 CAN
womensrunning.com
running. intriguing women runners
97,000 readership
per issue 87% of readers take action based
on ads they see in Women’s Running
6 issues per year
29,305 subscribers 1.8 hours per issue
96% paid circulation Average Reading Time
Source: 2018 CVC Audit
ENGAGEMENT
69% visited a product or service website
after seeing an advertisement
visited a local retailer for more
21.5% information after seeing
an advertisement
68%
isited a running specialty retailer
v
in the past 6 months
regularly give advice on running,
86% races and running events, fitness,
and related topics
73.5% read every issue
8 average hours of exercise per week!
EMAIL
NEWSLETTER AND
CUSTOM SENDS
The weekly Women’s Running email newsletter covers
training and workouts, motivational and inspirational
stories, injury treatment and prevention tips, and our
favorite and most engaging health and fitness stories
from our print, website, and social channels.
CAPABILITIES:
→ Special offers → Lead generation
→ Flash sales → Sweepstakes
→ Event or series registrations → Custom content
55,565 Average Time
on Content
active list After Click:
members 1:29 to 1:50
18.8% average open rate
4.2% average click rate
CAPABILITIES:
SOCIAL
Our impressive reach on social media
→ Amplified editorial offers access to active women who
→ Athlete takeovers love running. #TeamWR
→ Awareness campaigns
1.2 million
→ Stories and live video
→ Follower campaigns
→ Sweepstakes
TOTAL FOLLOWERS
→ Giveaways
→ Lead generation
→ Custom content Facebook
802,184 Followers
Time on content after click
1:07
Instagram
223,199 Followers
Average Engagement Rate
1,594 per post
Time on content after click
1:45 Post
3:47 Stories
DISPLAY
WomensRunning.com is a social- and SEO-
friendly website, welcoming active women and
lifestyle runners from all over the world.
CAPABILITIES:
→ Category takeovers
→ Geographic targeting
→ Demographic targeting
ite takeover at 50% share of voice
→S
→ Run of network
81% viewability
of readers take action based on
ads they see in Women’s Running
45% 68%
visit WomensRunning.com visited a running
at least once a week specialty retailer in
the past 6 months
86%
regularly give advice on 22%
running, races and running visited a local
events, fitness, and retailer for more RIGHT RAIL ADS follow
related topics information the user down the page.
after seeing an
IN-CONTENT ADS
69% advertisement load on scroll.
visited a product or
service website after WITH ZERO PROGRAMMATIC AD
seeing an advertisement CALLS, WomensRunning.com
in Women’s Running. displays between 3 and 3.5 ads per
pageview at 81% viewability.
2020 EDIT CALENDAR
JANUARY/FEBRUARY JULY/AUGUST
Power Confidence
+ The 20 Women of 2020: Change makers and power + Tokyo 2020 Olympics Package
players paving the way this year + The Science of Heat, Humidity, and Altitude
+ 10-Minute Core Challenge + Sweat-Tested Everything: sunscreen, mascara, socks,
+ Why Good Gear Matters shorts, & more!
Space Close: Nov 12 Space Close: May 12
Materials Due: Nov 26 Materials Due: May 28
On Sale: Dec 31 On Sale: Jun 30
MARCH/APRIL SEPTEMBER/OCTOBER
Potential Strength
+ The New Science of Goal Setting + Why More Women Are Crushing Ultras
+ 10-Minute Mobility Challenge + Cross-Training Package
+ Spring Shoe Guide + Fall Shoe Guide
Space Close: Jan 7 Space Close: Jul 7
Materials Due: Jan 23 Materials Due: Jul 23
On Sale: Feb 25 On Sale: Aug 25
MAY/JUNE NOVEMBE/DECEMBER
Love Gratitude
+ Healthy Body Image Package + Your Complete (Practical) Guide to Self-Care
+ Travel Special: Your Guide to Destination Races + Buddy Up Run Challenge
+ WR Fitness Awards + Holiday Gift Guide
Space Close: Mar 10 Space Close: Sep 8
Materials Due: Mar 26 Materials Due: Sep 24
On Sale: Apr 28 On Sale: Oct 27
*Please Note: All dates and themes are subject to change and editorial approval.
Nick Ramey Lauren Ondersma
National Endemic Sales Director National Non-Endemic Sales Director
nramey@pocketoutdoormedia.com londersma@pocketoutdoormedia.com
(720) 400-9943RATES & SPECS
PRINT ads DIGITAL EDITION SPECS
To ensure that all URLs in ads remain
ISSUE J/F'20 M/A M/J J/A S/O N/D J/F'21
active in digital edition, embed URLs as
Space close 11/12 1/7 3/10 5/12 7/7 9/8 11/10 fonts—not as images. When the ad is
being designed, DO NOT convert the
Materials Due 11/26 1/23 3/26 5/28 7/23 9/24 11/24 URL text to paths or it will no longer
On Sale 12/31 2/25 4/28 6/30 8/25 10/29 12/29 be an active link.
PRODUCTION CONTACT
Heather Arnold
UNIT SIZE LIVE AREA TRIM BLEED Director of Production and Circulation
WIDTH X HEIGHT WIDTH X HEIGHT WIDTH X HEIGHT harnold@pocketoutdoormedia.com
SPREAD* 15" x 9.5" 16" x 10.5" 16.5" x 11.0"
ACCEPTED FILES
1/2 HORIZONTAL SPREAD* 14.75" x 4.41" 15" x 4.66" N/A
� Adobe PDF/X1-a files created CMYK;
FULL PAGE 7.0" x 9.5" 8" x 10.5" 8.5" x 11" all images embedded
2/3 PAGE 4.36" x 9.25" 4.61" x 9.5" N/A � Adobe InDesign files with all images
and fonts included
1/2 PAGE VERTICAL 3.16" x 9.25" 3.41" x 9.5" N/A
� Adobe Illustrator files with all images
1/2 PAGE HORIZONTAL 6.75" x 4.41" 7.0" x 4.66" N/A included or embedded and fonts
included or converted to outlines
1/3 PAGE VERTICAL 1.97" x 9.3" 2.22" x 9.55" N/A
� Adobe Photoshop EPS and TIFF files
1/3 PAGE SQUARE 4.36" x 4.41" 4.61" x 4.66" N/A with layers flattened
1/4 PAGE 3.16" x 4.41" 3.41" x 4.66" N/A
*Please allow .375" in the center of artwork for gutter COLOR ADS
� CMYK
� Minimum 266 dpi
� 133 line screen
Display ads � Best black build: 30c, 30m, 30y, 100k
� Remove all color management profiles
AD NAME DIMENSION SIZE DEVICE
BILLBOARD 970 x 250 100k max Desktop | Tablet OPTIONAL PROOFS
LEADERBOARD 728 x 90 100k max Desktop | Tablet All files may be accompanied by a proof
created directly from the supplied digital
HALF PAGE 300 x 600 100k max Desktop | Tablet file at 100% size and to SWOP standards.
MEDIUM BOX 300 x 250 100k max Desktop | Tablet | Mobile
MOBILE LEADERBOARD 300 x 50 or 60k max Mobile ACCEPTABLE PROOFS
320 x 50 � Contract proof
(Matchprint or Kodak approval)
� Rainbow proof
� Iris proof
ACCEPTED FORMATS PLACEMENT NOTES Color fidelity or content on press cannot
jpg, .gif, 3rd party tags Any creative not to spec will be guaranteed if a contract proof is not
be rejected and may impact start date supplied with your files.
ANIMATION Minimal animation performs better than A make-good cannot be considered if
15 animation or 3 loops animation-heavy mobile creative an acceptable proof is not supplied.
SERVING/TRACKING OPTIONS
Site served or third party served Nick Ramey Lauren Ondersma
Advertiser can send 1x1s or UTM National Endemic Sales Director National Non-Endemic Sales Director
codes for tracking if site served nramey@pocketoutdoormedia.com londersma@pocketoutdoormedia.com
(720) 400-9943Also available:
THE WOMEN’S RUNNING
AUDIENCE STUDY
The Women’s Running Audience Study offers advertisers,
marketers, and agencies results from 4,900 reader responses
to detailed questions on spending habits, brand ownership and
intent to buy for 150 brands in 15 product categories, reading
habits, training and fitness habits, race and event participation,
travel, replacement value, interests, technology and app use,
social media preferences, and reader engagement and value by
content channel. To access the study, contact us.
Advertising, Sponsorships,
and Partnerships
Nick Ramey
National Endemic Sales Director
nramey@pocketoutdoormedia.com
(720) 400-9943
Lauren Ondersma
National Non-Endemic Sales Director
londersma@pocketoutdoormedia.com
WOMEN’S RUNNING
4745 Walnut Street, Unit A
Boulder, CO USA 80301-2651
womensrunning.com
facebook.com/womensrunning
@womensrunningmagazine
pinterest.com/womensrunning
@womensrunning
vimeo.com/womensrunning New for 2020!You can also read
