Media Pack 2019 Ice Cream Alliance - Bringing the industry together
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Ice Cream Alliance Media Pack 2019 Bringing the industry together The Ice Cream Alliance Limited, 3 Melbourne Court, Pride Park, Derby, DE24 8LZ Tel: 01332 203333 Fax: 01332 203420 Email: info@ice-cream.org www.ice-cream.org
Ice Cream Alliance Magazine
Advertising Opportunities
‘Ice Cream’ is the official monthly magazine of the
Ice Cream Alliance, the trade association for the
UK’s £1.3 billion ice cream industry.
The Ice Cream magazine has, for over 70 years, reflected events
within the ice cream industry. It has the distinction of being the only
UK publication dedicated to the ice cream industry and is therefore a
valuable source of reference for anyone involved in the trade.
The Ice Cream magazine is distributed 11 times per year to all
members of the Ice Cream Alliance and typically key decision
makers in manufacturing, distribution and retailing businesses
who read and refer regularly to it. Informative and light hearted, at
around 44 pages, the glossy, full colour, saddle stitched format is a
great platform for advertisers to meet a range of objectives.
The total circulation is approximately 550, including overseas
subscribers in 20 countries.
MACHINERYFOCUS
ROKK RFE 1600/2 (TWIN BARREL) ICE CREAM FREEZER
Display Advertising EUROPE’S LEADING
ICE CREAM MACHINERY
TRADITIONAL GELATO FROM
A CONTINUOUS FREEZER
MAXIMUM CAPACITY
1600 LITRES PER HOUR
Feature based advertising alongside our thought-provoking OUTSTANDING BUILD QUALITY
BITZER COMPRESSORS
TWIN PISTON MIX AND ROTARY
editorial makes the business case for particular products and OUTPUT ICE CREAM PUMPS
AUTOMATIC VISCOSITY CONTROL
LOCAL SERVICE, SPARE PARTS
solutions, providing advertisers with a great opportunity to AND SUPPORT
HIGHLIGHTS
showcase their products to prospective customers. All forms are £25.90
ROKK’s RFE continuous freezer range comprises of 12 machines, each varying in size and power, but all being
ideal for use in small laboratories all the way up to large factories. Equipped with self-contained Bitzer freon
‘refrigeration’ compressors, each machine in the RFE continuous freezer series has been designed for easy
installation and increased mobility in the factory.
FEATURES • Consistent aesthetic fill design: The RFE series provides a steady
available from centre spreads to ¼ pages in glossy colour to suit • Simple to operate: Each machine in the RFE series is fitted with
electromechanical controls to provide complete yet simple control
throughout the freezing process.
• Quick and efficient freezing: Each machine is host to an industry
and controlled output to ensure easy product management and
consistent, aesthetically pleasing fill designs.
• Well engineered and highly reliable: the range has been designed
and manufactured around ROKK’s core principles of being ‘simple,
solid and dependable’, resulting in only the very best, industry-
unique, high-efficiency barrel to ensure a rapid freezing procedure recognised, components being used to ensure each machine is of
your marketing plan and budget with competitive prices.
that doesn’t allow for ice crystals to form within the product. the highest quality, versatile and extremely reliable.
• Powerful pumps: Powerful piston pumps (single piston and double
• Chassis: The over-sized chassis’ used to construct the RFE series
piston) with the latter allowing small seeds and fruit pulp to pass
are built entirely out of premium stainless steel and aluminium to
through without risk of blocking coupled with rotary outlet pumps on
maximise performance and reduce vibrations and sound pollution.
some models contribute to a stable, consistent output.
• Over 250 ROKK machines operating in the UK
WWW.TRENTFURNITURE.CO.UK
MACHINERY WORLD ROKK DAIRYBITS
Page Size Cost bELLA
ONLY
£25.90
SHAKER
ONLY
£65.90
CHAIRS
FROM
£35.90
Tub CHAIRS
FROM
£79.90
Tel. 01455 220 179
sales@machineryworld.com
www.machineryworld.com
Tel. 01455 222 085
sales@rokk-processing.com
www.rokk-processing.com
Tel. 01455 222 089
sales@dairybits.com
www.dairybits.com
0116 286 4911
Double Page Spread £1,053.00
Full Page £617.00 *All prices are
subject to VAT
Inside Cover £647.00
To arrange a schedule
Half Page £420.00 and price package for
Quarter Page £281.00 multiple adverts please
contact the ICA Head
Back Cover £693.00 * Office Team on
01332 203333.
DOUBLE PAGE*
W420mm x H297mm
2 *Double page spread and full page adverts needs to be supplied with 3mm bleed and crop marks
Ice Cream Alliance Magazine
Advertising Opportunities
Editorial Magazine Inserts
The Ice Cream magazine offers an opportunity for Ice Sending out a single sheet flyer to a targeted audience
Cream Alliance members to provide press releases or can be a costly affair due to the cost of printing and
general editorial about their business or charity events distribution. We can assist with this by including your
free of charge. It is a great way of keeping the industry up flyer with the Ice Cream magazine.
to date with your news and we welcome editorials from The process is simple. We ask that you supply 600 copies
all sectors. of your pre-printed insert directly to our publishers and
We also offer the option for non-members to provide they will insert them into the magazine before packing
press releases and general editorials. There is a cost of and posting. Please book this with the ICA Head Office
£105.00+ VAT for a half page space or £210.00 + VAT Team and supply a copy of your insert for approval
for a full page. beforehand by emailing info@ice-cream.org.
The cost is £617.00 + VAT.
Please note that editorials are subject to space and at the
Delivery of loose inserts to:
editor’s discretion.
FAO Richard Goulding, Warwick Printing Company Ltd,
As a guide, the approximate number of words for editorial Caswell Road, Leamington Spa, Warwickshire, CV31 1QD
space allowing room for images is as follows:
Size Word Count
Carrier Sheet
Full Page 600 - 700 You can now advertise on the address sheet which is used
for delivering the Ice Cream magazine. This front facing
Half Page 250 - 300
carrier sheet offers high visibility to get your message
Quarter Page 150 - 200
noticed.
There is a half-page space available and a copy of your
advert must be sent to the ICA Head Office Team for
approval beforehand by emailing info@ice-cream.org.
Carrier Sheet Cost
Black and White £261.00 + VAT
Full Colour £368.00 + VAT
If you would like
more information on
any of the above,
please email us on
info@ice-cream.org or
contact the Head Office
Team on 01332 203333
3
Ice Cream Alliance Magazine
Advertising Opportunities
Product and Service Listing Classifieds
Our product and service listing is a great way to let the The Ice Cream magazine offers a classified section where
industry know what your business has to offer. Not only you can list items for sale, wanted/for exchange or
is this great value for money, but it is the first place of parlours/property for sale. This classified service is free
reference for key decision makers and buyers, as well as to ICA members. For non-members, there is a charge of
for the ICA Head Office Team when answering our many £66.00 +VAT (max 25 words). These adverts can also be
enquiries. displayed on the ICA website for an additional charge of
Entries cost £369.00 + VAT for the year. Your advert can £21.00 +VAT per advert (max 25 words).
display your company logo, name and contact details If you wish to include a photograph within the magazine,
and a brief description of your products and services there is a charge of £32.00 +VAT for both members and
(approximately 100 words). non-members.
If you require more than one logo a £27.00 + VAT
charge applies.
PLEASE BE AWARE: Classified adverts will be removed
Additional lineage is charged at £7.90 + VAT per line
after 60 days, unless they sell beforehand. Please inform
(based on 5 words per line)
the ICA Head Office Team if your advert is answered.
You will be asked to adhere to terms and conditions which
are displayed at the back of the media pack or can
be obtained from the ICA Head Office.
If you would like more
information on any of the
above, please email us on
info@ice-cream.org or
contact the Head Office Team
on 01332 203333
4
Ice Cream Alliance Magazine
Product and Services
The Product and Services categories are colour coded for ease of reference and include:
PROCESS EQUIPMENT INGREDIENTS/COMPONENTS
n Ageing Vats n Pasteurisers n Chocolate Ingredients n Ice Cream Cakes
n Cold Stores n Plate Coolers n Chocolate Products n Ice Cream Fats
n Homogenisers n Process Equipment n Colours (Natural) n Ice Lolly Sticks
n Ice Cream Freezers n Spare Parts n Confectionery n Nut Products
n Ice Cream Machines n Steam Boilers n Emulsifiers/Stabilisers n Patisserie Products
n Flavours (Natural) n Reduced Sugar
Ingredients
n Food Ingredients
n Sorbet Ingredients
n Frozen Cream
n Fruit Juice Concentrates
n Ginger
RETAIL FITTING & EQUIPMENT
n Cone Dispensers n Cabinets
n Display Cabinets n Shop Fitting and
n Pavement Signs and
Installation
Point of Sale n Slush Machines
n Portable Ice Cream n Soft Serve Machines
n Freezers n Tables and Chair SERVING EQUIPMENT
n Refrigerated Display n Wafer Economizers
n Serving Equipment
PACKAGING FINISHED PRODUCTS
n Containers n Cones, Wafers n Ice Cream Wholesalers
n Other Packaging
and Biscuits n Impulse Products
n Frozen Yogurt n Toppings and Syrups
n Novelty
n Ice Cream Mix
INSURANCE
n Vans n Tricycles
n Trailers n Parlours
Please Note: We offer a product and service listing on our website to for a small additional fee, but this is only available to
members/customers who have a listing in the Ice Cream magazine. Additional categories can be created for a small fee.
5
Ice Cream Alliance Magazine
Deadlines
If you would like more
Ice Cream Magazine Features information on any of the
and Deadlines 2019 above, please email us on
In 2018 the Ice Cream magazine will be running special info@ice-cream.org or
features each month focusing on different areas of the
ice cream industry. This provides great opportunities
contact the Head Office Team
throughout the year for display advertising alongside on 01332 203333
exciting and new editorial.
Month Deadline Distribution Week Commencing Feature
January Friday 14th December 7th January Using Photography to enhance your business
Additional food items to boost sales
February Friday 18th January 4th February Life is easier with SAS (Software as Service)
Your Logo and how you should use it
March Friday 1st March 11th March Food Safety for Ice Cream Makers
Building an Ice Cream Cake Business
April Friday 22nd March 8th April Promoting your Gift Card Program Why
Equipment Maintenance Matters
May Thursday 18th April Tuesday 7th May Partnering with Local Business for Events
Are you Eco-Friendly?? You should be!
June Friday 24th May 3rd June Bonuses and Incentives for Employees
Photography 101 for Social Media
July Friday 21st June 1st July Effective Use of the Humble Business Card
Use of another Registered Trademark?
Are you Legal?
August Friday 19th July 5th August Payroll Challenges and Safeguards
Tables and Chairs – The Good, the Bad
and the Ugly
September Friday 16th August 2nd September Seasonal Menu Ideas for the Holidays
What to do When Sales Slow Down
October Friday 20th September 7th October What’s in a Spoon? First Impressions
Amusements – The Pros and Cons
November/ Friday 25th October 11th November Marketing to the Decision Makers – Kids
December Your end of year Review – Things to consider for
next season
Please note: If you are running a monthly promotion, please take into account that the distribution date is ‘week commencing’.
6
MEMBERS NEWS
Ice Cream Alliance Website
A great way to get your
business noticed
Website Advertising Costs
Banner ads (960 x 400 pixels)
Homepage - £1,213 per annum
Internal page - £971 per annum
Supplier Link £193 per annum
* prices exclude VAT
Website Parlour Locator
This is an excellent opportunity and cost effective way to get your ice cream
parlour on the map! We are listing ice cream parlours by geographical location.
Your advert can include your parlour name, contact details and a link to your
company website (for members only). The ICA team get many enquiries about
parlours both from the general public and the media and we would direct them
to the website. Parlour locator cost £44.00 + VAT per annum.
7
Ice Cream Alliance
Website Advertising
Supplier Link Classifieds
An alphabetical list of businesses which displays your This service is offered in the Ice Cream magazine and
company logo, name and a brief description, with a online. Please see page 4 for more details.
link back to your company website.
£193.oo + VAT per annum Product and Services
Listing Online
Twitter and Facebook Your advert can display your company logo, name,
Please follow us on twitter @IcecreamUK. We have contact details and a brief description of your products
a twitter feed on our website and try to support our and services at approximately 100 words. This links
followers and members through social media. Join us on back to your own company website. This is only
Facebook – The Ice Cream Alliance (UK & Ireland). available to businesses that have a product and service
listing in the Ice Cream magazine.
Costings
1 - 2 entries £107.00 + VAT each
3 - 5 entries £68.00 + VAT each
6+ £401.00 + VAT in total
8
Ice Cream and Artisan Food Show 2020 ICE CREAM
AND ARTISAN
The Ice Cream and Artisan Food Show 2020 will be held at the YORKSHIRE EVENT CENTRE
Yorkshire Event Centre in Harrogate on the 11th – 13th February
We would love you to join us and make the most of showcasing vehicles, machinery or using their own
showcasing your products and services at the start of stand construction. We have a wide variety of stand
the season. sizes available at competitive rates. Free Wi-Fi is
The Ice Cream and Artisan Food Show is the only available on stand for internet access.
dedicated exhibition to the industry in the UK. This The larger the space the cheaper the price per square
autumn we will pre-register over 3,500 people to attend metre. For existing exhibitors at the Food Show 2020
our 2020 Food Show. we will offer a limited early bird discount with chance
During the exhibition we hold a variety of competitions for to rebook their stand space for the following year (if the
the exhibitors, which gives the opportunity to showcase Expo is at the same venue).
their awards of their winning products and services Booked exhibitors can upload details of their business
during the live event. The National Ice Cream Competition on the ICA website, giving you maximum publicity for
also takes place during the exhibition and more details FREE. These will then be downloaded to use in the show
about this can be found at www.ice-cream.org. guide in February 2020, along with your company logo.
Exhibitors can take advantage of the shell scheme We also include competition results, write ups about all
stands which provides carpet, wall panels and a name the exhibitors and photos of everyone’s stand from the
board. We also offer a space only option for exhibitors event in our March edition of the ‘Ice Cream’ magazine.
Stand Size Square metres Shell Scheme (£) Space Only(£)
3x2 6 1,750 n/a
3x3 9 2,275 n/a
4x3 12 2,875 n/a
5x3 15 3,425 n/a
4x4 16 3,595 n/a
6x3 18 3,975 n/a
5x4 20 4,295 3,935
7x3 21 4,495 4,117
6x4 24 5,095 4,663
9x3 27 5,645 5,159
8x4 32 6,645 6,069
6x6 36 7,345 6,697
8x5 40 7,945 7,225
4 x 11 44 8,695 7,903
9x5 45 8,875 8,065
9x6 54 10,695 9,723
10 x 6 60 11,895 10,815
*Prices are subject to VAT.
Please note, ‘space only’ is only available to exhibitors which build their own stands.
Where ‘space only’ is purchased but where carpet or walls are required as determined
by the organiser to ensure the overall aesthetics of the Expo, a surcharge of
£7 per m2 will be applied. If you require a size not stated below please contact Jordan
at Head Office on 01332 203333 or by email on jordan@ice-cream.org
If you would like more
information on any of the
above, please email us on
info@ice-cream.org or
contact the Head Office Team
on 01332 203333
9
Ice Cream Alliance Magazine
Terms & Conditions
The Ice Cream Alliance Ltd Furthermore unless the ADVERTISER has agreed to pay any excess postage, the
Current Conditions of Acceptance of all advertisements or inserted material PUBLISHER reserves the right to withdraw the insert in the event of a higher postage
rate being applied. When a PUBLISHER does refuse to accept inserts the cost
1. The Term ADVERTISER, as used in these conditions, means the party who books the
incurred in producing inserts shall be borne by the ADVERTISER.
space in the publication and is responsible for payment.
20. Copy must be supplied without application from the PUBLISHER. In the event of the
2. The term PUBLISHER, as used in these conditions, means the PUBLISHER of the
copy instructions not being received by the copy date the PUBLISHER reserves the
publication and shall include the company operating the advertisement department
right to repeat the copy last issue.
for the publisher.
21. If copy supplied for lineage advertisements exceeds the space ordered, the
3. The term publication used in these conditions means the annual,
ADVERTISER will be liable for the additional costs on a pro rata basis.
journal, newspaper or other periodical for which the order was placed.
22. The PUBLISHER cannot accept responsibility for changes in dates of insertion and
4. These conditions shall apply to all the advertisements in or distributed with the
copy unless these are confirmed in writing and in time for the changes to be made.
publication and any supplementary or ancillary publication produced by the
The PUBLISHER reserves the right to charge for any additional expense involved in
PUBLISHER. Where specific conditions apply either to display or classified this will
such changes.
be stated.
23. Copy matters provided for journals printed by litho and photogravure must confirm
5. The copyright in all advertisements shall belong to the ADVERTISER or alternatively
to the PUBLISHER’S requirements and any additional work involved may be charged
shall be the subject of a licence in favour of the ADVERTISER and the ADVERTISER
for.
hereby indemnifies the PUBLISHER against any claim, damage or expenses arising
24. Provided copy is received by the stipulated copy date the PUBLISHER will provide
from any claim for breach of copyright in respect of any advertisement inserted in
a proof of black and white display advertisements if it is practicable to do so. Any
space booked by the ADVERTISER.
extra proofs will be charged for. Colour proofs will only be supplied at the request of
6. All advertisements must comply with the British Code of Advertising Practice.
the advertiser, and these will be charged for. Classified advertisement proofs are not
7. The PUBLISHER reserves the right to refuse, amend, withdraw or otherwise deal
supplied unless specially requested and then only for ‘displayed’ advertisements.
with an advertisement submitted to them at their absolute discretion and without
Where proofs are required copy must be received 5 days earlier than the normal copy
explanation.
date, the PUBLISHER will then provide a proof. Any extra proofs will be charged for.
8. All marketing communications should be legal, decent, honest and truthful.
25. One voucher copy will be provided for each display advertisement. The PUBLISHER
9. All marketing communications should be prepared with a sense of responsibility to
will also supply tear sheets if required.
consumers and to society.
26. The ADVERTISER shall be responsible for the insurance of all blocks, artwork
10. All marketing communications should respect the principles of fair competition
and other advertisement material delivered by them to the PUBLISHER and the
generally accepted in business.
PUBLISHER cannot accept any liability for any loss or damage. After six months the
11. No marketing communication should bring advertising into disrepute.
PUBLISHER reserves the right to dispose of artwork, films and other advertisement
12. The PUBLISHER shall not be liable for any loss or damage consequential or otherwise
material, with or without prior notification to the ADVERTISER, or their agent. The
occasioned by error, late publication or the failure of an advertisement to appear
PUBLISHER may exercise this right without giving further notice to the ADVERTISER.
from any cause whatsoever unless:- (a) resulting from the PUBLISHER’S negligence
27. Where the PUBLISHER provides a Reader Enquiry Service for the benefit of
(as defined in Section 1 of the Unfair Contract Terms Act, 1977) such error, late
their readers he shall not be contractually bound to pass such enquiries to the
publication or the failure of an advertisement to appear shall cause death or personal
ADVERTISER.
injury. The circumstances giving rise to such a loss or damage are such that the
28. Credit terms (account holders only) are net and must be settled within 30 days from
exclusion of responsibility for such loss or damage does not satisfy the requirement
the date of publication. Advertisements for non-account holders must be prepaid. If
of reasonableness imposed by the Unfair Contract Act, 1977. or (b) Save as aforesaid
an account is overdue the PUBLISHER reserves the right to suspend insertions. The
the ADVERTISER will indemnify the PUBLISHER against any damage and/or loss
PUBLISHER also reserves the right to charge interest at the rate of 1.5% per month for
and/or expense which the PUBLISHER may incur as direct or indirect consequence of
each month or part of a month for which an account is overdue.
the ADVERTISER’s announcement.
29. Failure by advertising agents to pay accounts in accordance with our terms and
13. Series discounts apply to advertisement orders placed in advance and completed
conditions will make them liable to the following reductions in any commission
within 12 months of date of first insertion. Failure to complete a series may result in a
otherwise allowed to agencies. (a) 3 per cent on the gross rate where the sum owing
surcharge.
has not been paid on the due date. (b) A further 2 per cent making a total of 5 per
14. The PUBLISHER may where necessary stipulate special charges and conditions for
cent, on the gross rate, where the sum owing remains unpaid one month or more
split runs, or other special requirements.
after the due date.
15. In no circumstances does the placing of an order confer the right to renew on similar
30. Notwithstanding anything in these conditions to the contrary neither the
terms.
PUBLISHER nor the ADVERTISER shall be liable to each other for any loss or damage
16. The advertisement rates quoted are net of any tax that may be chargeable which will
consequential or otherwise caused by or arising out of any Act of Parliament, Order
be added.
in Council, Act of State, strike of employees, lock-out, trade dispute, enemy action,
17. The PUBLISHER reserves the right to increase advertisement rates at any time
rioting, civil commotion, fire, force majeure, Act of God or other similar contingency
or to amend the terms of contract as regards space or frequency of insertion. In
beyond the control of either of them.
such event the ADVERTISER has the option of cancelling the balance of a contract
31. Without prejudice to the generality hereof these Conditions shall be read and
without surcharge. If the ADVERTISER cancels the balance of a contract except in
construed in accordance with the provisions of the Unfair Contract Terms Act, 1977.
the circumstances of an increase in advertisement rates all unearned series discount
32. Complaints regarding reproduction of advertisements must be received in writing
will be surcharged. The PUBLISHER reserves the right to surcharge in the event of
within one calendar month of the cover date.
insertion not being completed within the contractual period.
33. The publisher (Ice Cream Alliance) cannot accept responsibility for any copy.
18. (a) The PUBLISHER reserves the right to refuse stop-orders, cancellations or transfers
unless they are received not less than 35 days before the date of insertion for black
and white advertisements, 12 weeks for colour advertisements and 12 weeks for
special positions, or the specific copy deadlines of the publication whichever is the
later. The PUBLISHER reserves the right to make a 50% charge for advertisements
cancelled on or after a copy date. (b) The PUBLISHER also reserves the right to refuse
Signed: ..............................................................................................................................
stop-orders, cancellations or transfers of loose inserts unless they are received not
less than 28 days before the date of dispatch of the publication.
Registered Office: 3 Melbourne Court, Pride Park, Derby DE24 8LZ
19. Where the ADVERTISER has undertaken to supply inserts which have been accepted
April 2018
and approved by the PUBLISHER, the PUBLISHER reserves the right to charge
All prices in the Media Pack are subject to VAT
the rate agreed if they fail to arrive at the agreed time and place for insertion.
10CONTACT DETAILS For more information on the ICA media opportunities please call Zelica today. Tel: 01332 203333 Email: info@ice-cream.org The Ice Cream Alliance Ltd 3 Melbourne Court, Pride Park, Derby, DE24 8LZ www.ice-cream.org
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