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MICHAEL SCHERER
Managing Shareholder WA Media GmbH
Everyone is talking about content. But actually content is of no value in Since its foundation in the year 1982, the WA Media GmbH
itself. What the banker in Mainhattan finds exceptionally interesting, has been focusing on haptic advertising and provides the
only conjures up a weary smile on the faces of the farmers in the Main promotional products trade on the one hand and the advertising
triangle. And vice versa. The relevance for the reader is the important end users on the other with all essential information on the market
aspect. The media landscape is becoming increasingly more happenings, on new products, companies, laws, etc. The portfolio
diversified, the offers aligned to meet the needs of special target of trade magazines, newsletters and online media is differentiated
groups more and more precisely. On top of this, trade magazines are and enables the respective target group to be addressed directly
enjoying huge popularity on an ongoing basis. According to the “B2B and specifically. Flanking measures such as the HAPTICA® live –
Decision-makers’ Analysis 2017”, decision-makers spend 134 minutes the “Experience of Haptic Advertising” or the communication prize
a week on average reading trade publications – with an upwards Promotional Gift Award round off the offer.
tendency. In the informative editorial environment advertisements are The next pages give an impression of our company’s offer of
perceived in a better light, too: 81% of the readers stated in the same promotional, communicational and information options.
survey that they had been motivated by advertisements on (purchase)
actions.
02
Contents
02 EDITORIAL 32 EVENT & NETWORK
33 HAPTICA ® live
35 Promotional Gift Award
04 PUBLISHING PORTFOLIO
36 Social Media
37 SERVICES
06 PRINT
07 Werbeartikel Nachrichten
40 TECH GUIDE
13 eppi magazine
41 Advertising formats
17 Promotion Products
42 Werbeartikel Nachrichten
21 HAPTICA ®
42 eppi magazine
43 Promotion Products
25 ONLINE & DIGITAL 44 HAPTICA ®
26 Web portals 45 Data transfer
29 Newsletters: Advertising formats
30 Newsletters: Publishing dates 47 CONTACT
03
Publishing portfolio
www.wanachrichten.de Nr. 386 Juni 2019
XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX
37. Jahrgang ISSN 1439-3026
magazine for the european promotional products industry
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130 www.eppi-magazine.com
Topics Products
Schäfer Group Christmas & Winter
Miniatures and brands Second season
Travelite/Titan Body & Soul
The wonderful lightness of travelling Fitness, wellness, cosmetics, diet
Nr. 386 Juni 2019
Sweden &
Finland
Country report
Country report
Finland
Sweden &
9102 inuJ 683 .rN
WERBEARTIKEL NACHRICHTEN EPPI MAGAZINE PROMOTION PRODUCTS
The market insider – The gate to Europe – Products & ideas –
information for German-speaking the English-language magazine for the for buyers of promotional products
promotional products resellers pan-European promotional products market
XXX XXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXXXXX
The wonderful lightness of travelling Fitness, wellness, cosmetics, diet
Travelite/Titan
Miniatures and brands
Body & Soul
Second season
04
Schäfer Group Christmas & Winter
Topics Products
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130 www.eppi-magazine.com
Publishing portfolio
NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
GLASKLARE SACHE:
WASSERWERFERWASSER FÜR AFRIKA
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
HAPTICA ® HAPTICA ® LIVE PROMOTIONAL GIFT AWARD
Campaigns & concepts – The experience – The award –
for creative minds and decision- tangible haptic advertising communication prize for haptic
makers from marketing departments in all its facets advertising
WASSERWERFERWASSER FÜR AFRIKA
and agencies GLASKLARE SACHE:
05
RINT P
Werbeartikel Nachrichten
Werbeartikel Nachrichten is the leading trade magazine on the German-speaking haptic advertising market. Detailed product
presentations outline novelties and current trends; portraits, trade show reports, company, personnel and market news keep the readers,
who are exclusively industry insiders, up-to-date. Interviews with market participants, researched articles on business and marketing themes,
the series “Product Safety”, “Digitalisation” and “Women on the move” as well as columns on legal issues or the market activities create an
exciting environment for advertisers.
www.wanachrichten.de Nr. 386 Juni 2019
Target group Promotional products resellers (D/A/CH)
XXXXXXXXX XXXXXXX XXXXXX XXXXXXX XXXXXX XXXXXX XXXXXX XXXXXX XXXXX XXXXXX XXXXX XXXXX XXXXX XXXXX
37. Jahrgang ISSN 1439-3026
Language German
Print run (IVW tested, III/2019)/Pool of addresses 10,000 copies/approx. 14,000
FrequencyMonthly
Subscription prices Germany W 42, other countries W 60
Nr. 386 Juni 2019
Web www.wanachrichten.de
Newsletter WA eLETTER
9102 inuJ 683 .rN
07
Werbeartikel Nachrichten
08
Werbeartikel Nachrichten: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,150 Front page W 4,700
1/2 page W 2,490 Inside front page/inside back page W 3,500
1/3 page W 2,320 Back page W 3,800
1/3 page premium placement* W 2,820
1/4 page W 1,840
SPREAD
JOBSHOP 2/1 page W 4,725
1/4 page W 600 2 x 1/2 page W 3,735
The prices for larger advertisements are available on request. A box number costs W 50.
One “employment wanted” ad is free of charge per calendar year.
*next to editorial or contents Advertisement formats see page 46 et seq.; advertisement price list No. 38; 2020
Package prices and (new customer) discounts on request
Format Price 4C
PRODUCT GUIDE mm/price W 4.00 • Width: 57 mm, min. height: 20 mm, max. height: 100 mm
• Min. placement: 6 consecutive issues
Sample prices: 20 x 57 mm W 80 • It is not possible to change rubrics for the minimum placement of advertisements.
50 x 57 mm W 200 • Additional entry in the Online Product Guide with the company’s name and a link
100 x 57 mm W 400 on www.wanachrichten.de 09
Werbeartikel Nachrichten: Advertising options & prices
SUPPLEMENTS
Accurate advertising – reader structure and target group selection for supplements
Discount price total circulation up to 20 g: W 3,850 Discount price total circulation up to 50 g: W 4,950
PARTIAL SUPPLEMENT PARTIAL SUPPLEMENT • Further prices and target group selections are available on request
GERMANY OTHER COUNTRIES • Partial supplements: Flat-rate handling fee of E 250
• Min. quantity: 3,500 pieces
Price per insert up to 20 g: W 0.40 Price per insert up to 20 g: W 0.95
Price per insert up to 50 g: W 0.50 Price per insert up to 50 g: W 1.20
D – Decorators/
printers D – Advertising agencies
B, LUX, CH
7% (sales promotion, POS, promotion,
NL 4%
full-service, etc.)
If you want to address a precisely defined target group with a 5%
A 29%
supplement, we can select them for you according to countries, 9%
zip code areas or specific branches. Pool of addresses: 14,000
If you have other selection criteria, just let us know.
D – Promotional products
suppliers
14%
D – Promotional products
distributors
32% 10Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 394 February 2020 Issue 397 May 2020
• Promotional Gift Award 2020: The winners ED/AD 14-01-20 • Promotional Textiles, Footwear & Headwear ED/AD 27-03-20
• Easter PM 17-01-20 • Nature conservation, garden, bees, plants… PM 03-04-20
• Football European Championships 2020 PD 31-01-20 • Sweets & Snacks PD 29-04-20
• Review: PSI 2020/Novelties & trends 2020 • Showroom: Trends & classics
Issue 395 March 2020 Issue 398 June 2020
• Made in Germany • Family Life: Parents, kids & teens ED/AD 24-04-20
• Summertime: Vacations, travel, camping ED/AD 31-01-20 • Memos & Notes PM 30-04-20
• Safety First: Data, theft and health protection PM 07-02-20 • Drinking Culture: Cups, glasses, mugs, bottles & drinks PD 27-05-20
• Preview: HAPTICA live ‘20
®
PD 28-02-20 • Showroom: Trends & classics
• Showroom: Trends & classics
Issue 396 April 2020 Issue 399 July 2020
• Sport & Outdoor ED/AD 28-02-20 • Time Management: Clocks & calendars ED/AD 22-05-20
• Office & Business PM 06-03-20 • Regional Messengers PM 29-05-20
• Events, Festivals & Catering PD 31-03-20 • Promotional Products for Banks & Insurance Companies PD 24-06-20
• Showroom: Trends & classics • Showroom: Trends & classics
11Werbeartikel Nachrichten: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 400 August 2020 Issue 403 November 2020
• Jubilee special: WA Nachrichten No. 400 ED/AD 19-06-20 • Knives, Tools, Workwear & Work Safety ED/AD 11-09-20
• Christmas, Premium Products & Brands PM 26-06-20 • Healthcare, Body & Soul PM 18-09-20
• Cars, Bicycles, Transport & Road Traffic PD 22-07-20 • Showroom: Trends & classics PD 14-10-20
• Showroom: Trends & classics
Issue 401 September 2020 Issue 404 December 2020
• Sustainable products ED/AD 17-07-20 • Leather, Bags, Fashion Accessories ED/AD 09-10-20
• Winter & Weatherproof: Umbrellas, clothes, reflective items… PM 24-07-20 • Mobile World & Digital Life PM 16-10-20
• Showroom: Trends & classics PD 19-08-20 • Special Services: Individualising, personalising, PD 11-11-20
express delivery, small order volumes, online tools
• Showroom: Trends & classics
Issue 402 October 2020 Issue 405 January 2021
• Writing Instruments ED/AD 14-08-20 • POS Marketing: Displays, packaging, advertising technology ED/AD 06-11-20
• Small, but powerful: Give-aways, PM 21-08-20 • Reusable Trend, Foldable & To-go Products PM 13-11-20
mailing boosters, key pendants & co. PD 16-09-20 • Novelties & trends 2021 PD 09-12-20
• Showroom: Trends & classics
12eppi magazine
The English-speaking magazine is distributed throughout non German-speaking Europe and has been informing promotional products
resellers in 37 countries about the international market developments for more than 20 years. In addition to industry news, product trends,
interviews, portraits and trade fair reports, the highlights of the coverage include the country reports, which focus on a different market every
year. The focal point in 2020: Czech Republic.
magazine for the european promotional products industry Target group European promotional p
roducts distributors (excl. D/A/CH)
Language English
ISSN 1435-5264 | Vol 22 | August 2019 | No. 130 www.eppi-magazine.com
Topics Products
Schäfer Group Christmas & Winter
Miniatures and brands Second season
Travelite/Titan Body & Soul
The wonderful lightness of travelling Fitness, wellness, cosmetics, diet
Circulation/Pool of addresses 10,000 copies/approx. 14,000
Frequency Six times per year
Subscription prices Germany W 26, other countries W 32
Sweden & Web www.eppi-magazine.com
Finland
Country report
Newsletter eppi newsflash
Country report
Finland
Sweden &
13eppi magazine
14eppi magazine: Advertising options & prices
FORMAT Price 4C COVER Price 4C
Price B/W Price 4C
1/1 page W 3,150 Inside front page/inside back page W 3,500
1/2 page W 1,900W 2,490 Back page W 2,770 W 3,800
1/2 page premium placement* W 1,370W 2,990 W 2,240
1/3 page W 1,220W 2,320
SPREAD W 2,090
1/4 page W 900W 1,840 2/1 page W 1,770 W 4,725
2 x 1/2 page W 3,735
JOBSHOP W 900
SHOUTBOX W 550
1/4 page W 600
The prices for larger advertisements are available on request. A box number costs W 50. 90 x 62 mm, min. placement: 3 consecutive issues W 300
One “employment wanted” ad is free of charge per calendar year.
*next to editorial Advertisement formats see page 46 et seq; advertisement price list No. 23; 2020
Package prices and (new customer) discounts on request
SUPPLEMENTS Scandinavia Other
6% Italy
UK 11%
10% 14%
Discount price total circulation up to 20 g: W 5,150 • Further prices and target group selections
Pool of addresses:
Discount price total circulation up to 50 g: W 6,950 France Eastern Europe are available on request
14,000 17%
17% • Partial supplements: Flat-rate handling
Southern Europe Benelux
Partial supplement price per insert up to 20 g: W 0.95 10% 15% fee of E 250
Partial supplement price per insert up to 50 g: W 1.20 • Min. quantity: 3,500 pieces
15eppi magazine: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 133 February 2020 Issue 136 August 2020
• Promotional Gift Award 2020: The winners ED/AD 22-01-20 • Second Season: Christmas & winter ED/AD 17-07-20
• Football European Championships 2020 PM 31-01-20 • Sustainable products PM 24-07-20
• Tasteful Promotion: Sweets, food, drinks, mugs, tableware PD 19-02-20 • Showroom: Trends & classics PD 19-08-20
• Review: PSI 2020/Novelties & trends 2020
Issue 134 April 2020 Issue 137 October 2020
• Summer Season: Events, festivals, travel & outdoor ED/AD 13-03-20 • Writing Instruments ED/AD 04-09-20
• Made in Europe PM 20-03-20 • Knives, Tools, Workwear & Work Safety PM 11-09-20
• Showroom: Trends & classics PD 15-04-20 • Showroom: Trends & classics PD 07-10-20
Issue 135 June 2020 Issue 138 December 2020
• Office & Business ED/AD 30-04-20 • Mobile World & Digital Life ED/AD 30-10-20
• Promotional Fashion: Textiles, bags, footwear & headwear PM 08-05-20 • Special Services: Individualising, personalising, PM 06-11-20
• Showroom: Trends & classics PD 03-06-20 express delivery, small order volumes, online tools PD 02-12-20
• Novelties & trends 2021
16Promotion Products
The „Magazine for Haptic Advertising – Products & Ideas“ provides the users with ideas and inspiration for the successful implementation of
haptic advertising. Featuring a high-quality layout, the industry’s established magazine for end customers presents a wide spectrum of effective
and hip promotional products – clearly divided up into product categories. Examples of best practice, market and marketing news, trade
show reports, portraits on distributors and brands, trend reports and interviews provide the buyers with additional input.
Target group End users (D/A/CH)
Language German
Print run (IVW tested, III/2019)/Pool of addresses 30,000 copies/approx. 62,000
Frequency Six times per year
Subscription prices Germany W 36, other countries W 41
Web www.promotion-products.biz
Newsletter Promotion PRODcast
17Promotion Products
18Promotion Products: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,350 Front page W 4,800
1/2 page W 2,570 Inside front page/inside back page W 3,700
1/3 page W 2,320 Back page W 4,000
1/3 page premium placement* W 2,820
2/1 page (Spread) W 5,025 DISTRIBUTOR GUIDE
2 x 1/2 page (Spread) W 3,855 114 X 60 mm W 250
Package prices and (new customer) discounts on request Min. placement: 6 consecutive issues, furthermore online publishing: E 100
Advertisement formats see page 48; advertisement price list No. 14; 2019 *next to editorial
SUPPLEMENTS Germany/other countries • Target group selections (e.g. zip
code areas, specific branches or
Discount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95
positions) possible
Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20
• Min. quantity 3,500 pieces
• Flat rate handling fee of: 250,- W
ADDRESS SELECTION BY INDUSTRIES
Vehicle construction and engineering 5,803 Electronics, IT, telecommunications, software 3,393 Marketing services providers 1,608
Building industry 5,175 Social services, education, research, clubs 3,042 Travel, tourism, hospitality 1,521
Advertising agencies 4,281 Food 2,458 Health and pharmaceuticals 1,105
Services providers 4,273 Financial service providers, consultants 2,390 Chemical industry 1,078
Consumer products 3,873 Transport and logistics 1,783 Media industry 1,055
Manufacturing 3,731 Energy and environmental technology 1,762 Other 13,825
as of 08/2019 19Promotion Products: Topics ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 77 February 2020 Issue 80 August 2020
• Promotional Gift Award 2020: The winners ED/AD 24-01-20 • Christmas, Premium Products & Brands ED/AD 10-07-20
• Football European Championships 2020 PM 31-01-20 • Cars, Bicycles, Transport & Road Traffic PM 17-07-20
• Sweets & Snacks PD 19-02-20 • Sustainable Products PD 12-08-20
• Summertime: Outdoor, camping, vacations & travel • Novelties
• Preview: HAPTICA® live ‘20/Novelties & trends 2020
Issue 78 April 2020 Issue 81 October 2020
• Office, Business & Data Protection ED/AD 27-03-20 • Writing Instruments ED/AD 28-08-20
• Events, Festivals & Catering PM 03-04-20 • Healthcare, Body & Soul PM 04-09-20
• Made in Germany PD 29-04-20 • Winter & Weatherproof: Umbrellas, clothes, reflective items… PD 30-09-20
• Family Life: Parents, kids & teens • Novelties
• Novelties
Issue 79 June 2020 Issue 82 December 2020
• Promotional Fashion: Textiles, bags, footwear & headwear ED/AD 15-05-20 • Special Services: Individualising, personalising, ED/AD 16-10-20
• Notebooks, Calendars & Watches PM 22-05-20 express delivery, small order volumes, online tools PM 23-10-20
• Promotional Products for Banks & Insurance Companies PD 17-06-20 • Knives, Tools, Workwear & Work Safety PD 18-11-20
• Drinking Culture: Cups, glasses, mugs, bottles & drinks • Mobile World & Digital Life
• Novelties • Novelties & Trends 2021
20HAPTICA®
The right place for companies that want to be present, where the decisions are taken: Each issue of the „Magazine for Haptic Advertising
– Campaigns & Concepts“ illustrates to 30,000 marketing decision-makers from companies and advertising agencies the huge impact
that haptic advertising has and how one can lucratively implement it in the marketing mix. The numerous examples of best practices and
interviews with marketing executives from companies and agencies offer the readers a creative pool, which they can exploit for their daily
work routines.
NR. 16 // APRIL 2019 // ISSN 2193-0619 // WWW.HAPTICA.BIZ
Target group Marketing decision-makers (D/A/CH)
Language German
GLASKLARE SACHE:
WASSERWERFERWASSER FÜR AFRIKA
Circulation/Pool of addresses 30,000 copies/approx. 35,000
Frequency Twice a year
Subscription prices Germany W 14, other countries W 20
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
Web www.haptica.biz
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
ZIELGRUPPE RADLER: SO WIRBT MAN SATTELFEST
FISHERMAN’S FRIEND: STARKE MARKE MIT FUN-FAKTOR
21HAPTICA®
22HAPTICA®: Advertising options & prices
FORMAT Price 4C COVER Price 4C
1/1 page W 3,600 Inside front page/inside back page W 4,100
1/2 page W 3,050 Back page W 4,500
1/3 page W 2,600
Package prices and (new customer) discounts on request
1/3 page premium placement* W 3,100
2/1 page (Spread) W 5,400 Advertisement formats see page 49; advertisement price list No. 10; 2020
2 x 1/2 page (Spread) W 4,575 *next to editorial
SUPPLEMENTS Germany/other countries • Target group selections (e.g. zip
Discount price total circulation up to 20 g: W 6,800 Partial supplement price per insert up to 20 g: W 0.40/W 0.95 code areas, specific branches or
positions) possible
Discount price total circulation up to 50 g: W 9,500 Partial supplement price per insert up to 50 g: W 0.50/W 1.20
• Min. quantity 3,500 pieces
• Flat rate handling fee of: 250,- W
ADDRESS SELECTION BY INDUSTRIES
Building industry 4,703 Social services, education, research, clubs 2,238 Transport and logistics 875
Advertising agencies 3,738 Travel, tourism, hospitality 1,524 Energy and environmental technology 870
Vehicle construction and engineering 3,527 Media industry 1,102 Marketing services providers 797
Services providers 3,987 Chemical industry 1,066 City marketing and culture 598
Consumer products 2,921 Financial service providers, consultants 1,050 Cosmetics, spa, fitness 398
Manufacturing 2,427 Food 986 as of 08/2019
Electronics, IT, telecommunications, software 2,396 Health and pharmaceuticals 970
23HAPTICA®: Publication dates ED/AD = Editorial/advertisement deadline;
PM = Print material for adverts; PD = Publication date
Issue 18April 2020 Issue 19October 2020
ED/AD 27-03-20 PM 03-04-20 PD 29-04-20 ED/AD 28-08-20 PM 04-09-20 PD 30-09-20
Companies that place advertisements in HAPTICA®, make sure they are at eye level with the marketeers of well-known brands and creative
minds of advertising agencies. In order to show how the haptic brand communication works in companies, which strategic goals are
pursued and how give-aways, premiums or custom-made designs convey the brand DNA, the editorial office seeks the direct contact to
the promotional products user. The list of renowned interview partners is in the meantime correspondingly long:
REFERENCES
BBDO Edding Alfred Kärcher Stihl
BMW Motorrad Electronic Arts Kolle Rebbe Telekom Shop
Brooks Sports Fisherman’s Friend Lufthansa WorldShop UGW
Dachser Ford Mammut Vaillant
Datev Goodyear Dunlop Mondelez Veganz
Deutsche Bahn Henkel Pernod Ricard Volkswagen Zubehör
Deutsche Bank Jägermeister Porsche Weber-Stephen
Deutsches Rotes Kreuz Jung von Matt/Next Alster Serviceplan Wunderman
24N
LE
I&
N
O ITAL
DIGOnline & Digital
WA WEB – OUR WEB PORTALS
Current news on the haptic advertising market, numerous galleries
on trade shows and events, interesting facts about customising
technologies and market surveys as well as portraits, interviews and
back-ground reports turn our web portals into important sources of
information for promotional products distributors and buyers. Additional
services such as the provision of all magazines as ePapers or an overview
of all relevant trade show dates additionally increase the click rates.
WWW.WANACHRICHTEN.DE WWW.EPPI-MAGAZINE.COM
Page impressions per year approx. 2.2 mil. Page impressions per year approx. 679,000
Visits approx. 664,000 Visits approx. 230,000
WWW.PROMOTION-PRODUCTS.BIZ WWW.HAPTICA.BIZ
Page impressions per year approx. 683,000 Page impressions per year approx. 651,000
Visits approx. 181,000 Visits approx. 178,000
26Online & Digital
ADVERTISING OPTIONS ON ALL PORTALS
• Banners, animated banners in established sizes, sub-banners You would like to carry out content marketing activities
• Individual forms of advertising or launch new online shop projects?
• Search engine marketing, backlinks, content ads Don’t hesitate to contact us on +49/221/68911-21
• Free publication of editorial material (no product promotion), or bales@waorg.com for individual advice.
checked by our editors
INTERNET PRICES PER PORTAL (prices for an advertisement running-time of 12 months)
BANNER
Skyscraper (exclusive) 150 x 600 pixels W 2,900
Leader board/Super banner (rotation) 728 x 90 pixels W 1,700
Button banner (exclusive) 250 x 250 pixels W 1,500
Further banner formats are available on request.
BACKLINKS
1 Backlink/year W 400
3 Backlinks/year W 500
Content ad W 1,000
27Online & Digital
NEWSLETTERS
Make targeted use of our newsletters to announce your novelties, special campaigns and offers,
for show invitations, selling off remaining stock or to announce your website relaunch.
Target group German-speaking promotional products
resellers (D/A/CH)
Readers approx. 10,000
Frequency Weekly
Target group European promotional p
roducts
distributors (excl. D/A/CH)
Readers approx. 8,500
Frequency Bi-weekly
Target group German-speaking
end users (D/A/CH)
Readers approx. 16,000
Der Newsletter für neue Werbeartikel Frequency Monthly
The receipt of the electronic newsletters is subject to the subscription of the respective print media.
28Online & Digital
ADVERTISEMENT PREMIUM/DUAL PREMIUM
• Directly below the newsletter logo, incl. a link, animation (GIF) is possible without a surcharge.
250 x 250 pixels: W 500 per advertisement 528 x 250 pixels: W 900 per advertisement
ADVERTISEMENT STANDARD/DUAL STANDARD
• Direct link to your shop or to the product website
250 x 250 pixels: W 300 per advertisement 528 x 250 pixels: W 500 per advertisement
Package offers on request
JOBSHOP
• Job advertisement, 3 months online, on the web portal with a link to the job advertisement
in the respective newsletter
W 250 per advertisement W 50 box number charge
W 250 three additional links in the following newsletter issues
29Newsletters: Publishing dates
WA eLETTER
Issue Publication date Issue Publication date Issue Publication date
739 15-01-20 756 13-05-20 773 09-09-20
740 22-01-20 757 20-05-20 774 16-09-20
741 29-01-20 758 27-05-20 775 23-09-20
742 05-02-20 759 03-06-20 776 30-09-20
743 12-02-20 760 10-06-20 777 07-10-20
744 19-02-20 761 16-06-20 778 14-10-20
745 26-02-20 762 24-06-20 779 21-10-20
746 04-03-20 763 01-07-20 780 28-10-20
747 11-03-20 764 08-07-20 781 04-11-20
748 18-03-20 765 15-07-20 782 11-11-20
749 25-03-20 766 22-07-20 783 18-11-20
750 01-04-20 767 29-07-20 784 25-11-20
751 08-04-20 768 05-08-20 785 02-12-20
752 15-04-20 769 12-08-20 786 09-12-20
753 22-04-20 770 19-08-20 787 16-12-20
754 29-04-20 771 26-08-20
755 06-05-20 772 02-09-20
The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date.
30Newsletters: Publishing dates eppi newsflash Issue Publication date Issue Publication date Issue Publication date 355 14-01-20 364 19-05-20 373 22-09-20 356 28-01-20 365 03-06-20 374 06-10-20 357 11-02-20 366 16-06-20 375 20-10-20 358 25-02-20 367 30-06-20 376 03-11-20 359 10-03-20 368 14-07-20 377 17-11-20 360 24-03-20 369 28-07-20 378 01-12-20 361 07-04-20 370 11-08-20 379 15-12-20 362 21-04-20 371 25-08-20 363 05-05-20 372 08-09-20 Promotion PRODcast Issue Publication date Issue Publication date Issue Publication date 126 16-01-20 130 28-05-20 134 17-09-20 127 13-02-20 131 25-06-20 135 08-10-20 128 26-03-20 132 23-07-20 136 12-11-20 129 23-04-20 133 27-08-20 137 17-12-20 The editorial and advertisement deadline for all of the newsletters is always two days before the respective publication date. 31
VENT& E TWOR K NE
HAPTICA® live
A feeling for the effectiveness of haptic advertising is brought to
the visitors at the “Experience of Haptic Advertising”. The product
presentations, a Best Practice show as well as the lecture programme
deliver lots of inspiration. HAPTICA® live ’20 is being staged on
September 8, 2020. HAPTICA® live ’21 will take place on March 17,
2021, both will be staged at the WCCB in Bonn. The event is open to
all trade visitors from the marketing, communications and procurement
areas, to advertising agencies and the promotional products trade.
Admission is free of charge, whereby it is necessary to pre-register at:
www.haptica-live.de
Unsere neue
In the run-up to the HAPTICA® live, the Event Guide with a circulation
WWW.HAPTICA-LIVE.DE
RPET-Kollektion
of 50,000 copies raises everyone’s curiosity for the event and presents
the offer of the exhibitors. In addition to the various items of the
Rucksack
„M
rucksack
iami“
gendem
mit innenlie enhülle,
Sicherheits ss, gepolsterter Auß en
e guide’20 programme, all of the exhibitors are presented with a highlight from
guide ’20
viel
Reißverschlu kfunktion und
stec
Trolley-Auf as.
Hüfttasche „Las Vega
their line-up.
n Extr s“
weitere Hauptfach und Vortasc
he mit
Reißverschluss und
längenverstellbarem
Bauchgurt.
The Green Guide leads the visitors to exhibitors with sustainable
’20
8. SEPTEMBER 2020 BONN, WCCB 8. SEPTEMBER 2020 BONN, WCCB
Weitere Infos über uns und unser Gewinnspiel finden Sie in Halle H, Stand A7
products in a targeted manner and is distributed at the HAPTICA® live
HAPTICA® live
FAIRBAGS GmbH E RLE B NIS WE LT HA PTISC HE WE RB U NG
info@fairbags.de · www.fairbags.de
with a circulation of 3,000 copies.
EVENTGUIDE
ERLEBNISWELT HAPTISCHE WERBUNG
info@fairbags.de · www.fairbags.de
EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung
FAIRBAGS GmbH E RLE B NIS WE LT HA PTISC HE WE RB U NG
Prices for advertisements are available on request at:
sales@waorg.com
Weitere Infos über uns und unser Gewinnspiel finden Sie in Halle H, Stand A7
EINTRITT FREI Anmeldung erforderlich unter www.haptica-live.de/anmeldung
EDIUGTNEVE
8. SEPTEMBER 2020 BONN, WCCB
ERLEBNISWELT HAPTISCHE WERBUNG
guide’20
Bauchgurt.
weiteren
längenverstellbarem
Reißverschluss und
Hauptfach und Vortasc
he mit
33
Extr s“
Trolley-Auf as.
Hüfttasche „Las Vega
evil ®ACITPAH
stec
Reißverschlu kfunktion und
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Sicherheits ss, gepolsterter Auß en
rucksack enhülle,
R mit inne
2’HAPTICA® live
34Promotional Gift Award (PGA)
Benchmark on the haptic advertising market and an
orientation tool for promoting companies in the product
jungle: The Promotional Gift Award has been conferred
since 2003 and has developed into one of the most coveted
awards on the European promotional products market
during this space of time. The jury convenes every year in
December to decide who claims an award in the categories:
Give-aways, Communicative Products, Premium Products,
Custom-made Designs, Best Practice, Merchandising,
Customising Technologies.
www.promotionaward.com
35Social Media
Contacts, networks, engaging in exchange – that doesn’t just work
at events, but also via the social networks. WA Media is active on
diverse platforms in order to bring the players and users from the
haptic advertising market together and inspire them for this tangible
form of marketing.
www.waorg.com/socialmedia
www.facebook.com/wamediagmbh
www.youtube.com/user/promotionproductstv
www.twitter.com/eppimagazine
www.xing.com/net/werbeartikel
www.linkedin.com/groups/3759942
36ICES SERV
WA Services
CUSTOMER MAGAZINES
Print is alive! This is demonstrated by the vast number of customer and employee magazines alone which companies use to
achieve storytelling effects and for their own PR work. WA Services offers conceptual, editorial and graphic support for such
projects. The experienced editorial and graphics team of WA Media GmbH disposes of profound knowledge on the haptic
advertising market and has over 35 years of far-reaching know-how in the magazine trade.
GRAPHICS AND PROOF-READING
The advertising deadline is approaching fast, but your graphic designer is ill? The catalogue is ready, it just has to be thoroughly
proof-read again one last time? You have fantastic products, but unfortunately no suitable photos? WA Services provides services
from typesetting, layout and product photography, through to DTP, the final artwork and proof-reading.
FULL-SERVICE PACKAGES
Furthermore, together with our cooperation partner, WV Versand, we can offer a complete full-service package for the compil-
ation and dispatch of print publications such as catalogues, brochures or customer magazines: This begins with the creation
and ends with the enveloping, shrinking, sealing, packing, dispatch and warehousing.
We will be pleased to advise you on:
Tel.: +49/221/68911-19
sales@waorg.com
38WA Services
39ECH T IDE G U
Advertisement formats
Data format with a bleed of 3 mm
Final format
FULL-FORMAT ADVERTISEMENTS
are to be designed with a bleed of 3 mm all the way
around them, so that no undesired white areas appear
should the pages happen to be cut inaccurately.
A safety spacing of at least 3 mm is required between text
Data format with a bleed of 3 mm
elements and margin.
Register marks and page information are not needed.
safety spacing of 3 mm between
Final format
text elements and margin
TYPE AREA ADVERTISEMENTS
do not need a bleed, because they are fitted into the
type area within the page and are thus not affected by
the cut.
41Werbeartikel Nachrichten and eppi magazine
Front 1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
WA Nachrichten
210 x 240 mm 210 x 297 mm 100 x 297 mm 70 x 297 mm 210 x 140 mm 210 x 85 mm
Data format: 216 x 246 mm Data format: 216 x 303 mm Data format: 106 x 303 mm Data format: 76 x 303 mm Data format: 216 x 146 mm Data format: 216 x 91 mm
182 x 260 mm 90 x 260 mm 60 x 260 mm 182 x 130 mm 182 x 75 mm
1/4 page vertical 1/4 page horizontal Spread Half double page spread
90 x 130 mm 182 x 60 mm 420 x 297 mm 420 x 140 mm
Data format: 426 x 303 mm Data format: 426 x 146 mm
42Promotion Products
Front 1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
230 x 185 mm 230 x 290 mm 117 x 290 mm 75 x 290 mm 230 x 145 mm 230 x 95 mm
Data format: 236 x 191 mm Data format: 236 x 296 mm Data format: 123 x 296 mm Data format: 81 x 296 mm Data format: 236 x 151 mm Data format: 236 x 101 mm
190 x 234 mm 100 x 234 mm 64 x 234 mm 190 x 117 mm 190 x 78 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS
With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
460 x 290 mm 460 x 145 mm
Data format: 466 x 296 mm Data format: 466 x 151 mm
43HAPTICA®
1/1 page 1/2 page vertical 1/3 page vertical 1/2 page horizontal 1/3 page horizontal
230 x 290 mm 112 x 290 mm 78 x 290 mm 230 x 145 mm 230 x 96 mm
Data format: 236 x 296 mm Data format: 118 x 296 mm Data format: 84 x 296 mm Data format: 236 x 151 mm Data format: 236 x 102 mm
200 x 260 mm 97 x 260 mm 63 x 260 mm 200 x 130 mm 200 x 81 mm
Spread Half double page spread
FULL-FORMAT ADVERTISEMENTS
With a bleed of 3 mm
TYPE AREA ADVERTISEMENTS
460 x 290 mm 460 x 145 mm
Data format: 466 x 296 mm Data format: 466 x 151 mm
44Data transfer
ADVERTISEMENTS
Print material must be provided in digital quality and must comply with the following guidelines:
Please send in addition a legally binding 4c print
3 mm bleed, without register marks and page information. or a legally binding digital proof to:
FILE TYPES (Please always state the programme in which the document was created) WA Media GmbH
Anik Ginet Servais
Waltherstr. 49-51, Geb. 32
InDesign PDF
D-51069 Cologne
Open document (CS5 “PDF-X4“ or “print output quality“.
or CS5-IDML document), Export specifications for the creation of PDFs,
E-Mail
supply imports and fonts as well as preflight profiles are available at:
servais@waorg.com
http://profile.waorg.com as a download.
(max. 20 MB per mail)
Photoshop (CS5) Illustrator Minimum resolution
Format : PSD, TIF or JPG AI (CS5), PDF, CMYK, 300 dpi (not interpolated) IMPORTANT
Modus: CMYK incorporate images We cannot be held legally responsible for faulty
Resolution: 300 dpi (300 dpi, CMYK), Data media printing results if the digital advertisement data
convert fonts into paths CD-ROM, DVD is supplied w/o proof(s). Advertisements can be
FTP upload created on special request. The costs for this service
Access and data at: Profile and settings and/or for carrying out corrections will be invoiced
http://profile.waorg.com The profile and settings are available (separately).
as a download at: http://profile.waorg.com
45Data transfer
EDITORIAL
Please send text and images separately (please don’t integrate graphics/images into Word or Quark documents).
Text editing and layout is carried out at the publishers. Due to the tight schedules it is not possible to send proofs of PR articles.
Image formats: .psd, .jpg, .tif, .pdf
Minimum width: 15 cm
Minimum resolution: 300 dpi (not extrapolated)
Text formats: .docx, .doc, .odt, .pdf or .rtf
Text length: approx. 1,000 characters
Please forward photos, product samples, etc.:
WA Media GmbH The editorial deadline must be respected, editorial
Heike Pohl • Waltherstr. 49-51 • D-51069 Cologne contributions, which arrive too late, might not be included
E-Mail: pohl@waorg.com in the corresponding issue.
46TACT CON
Contact details
MEDIA SALES
Sarah Vieten (International Director) Jochen Thoma (National Director) Daniela Dragunová
Tel.: +49 / 221 / 6 89 11– 19 Tel.: +49 / 221 / 6 89 11– 34 Tel.: +49 /221 / 6 89 11– 53
vieten@waorg.com thoma@waorg.com dragunova@waorg.com
HAPTICA ® LIVE
ONLINE ADVERTISING ADVERTISEMENT DATA PROMOTIONAL GIFT AWARD
Ralf Bales Anik Ginet Servais Brit München
Tel.: +49 / 221 / 6 89 11– 21 Tel.: +49 / 221 / 6 89 11– 14 Tel.: +49 /221 / 6 89 11– 35
bales@waorg.com servais@waorg.com muenchen@waorg.com
48Contact details
EDITORIAL OFFICE
WA Nachrichten eppi magazine Promotion Products HAPTICA®
Dr. Mischa Delbrouck Till Barth Heike Pohl Andrea Bothe
Tel.: +49 / 221 / 6 89 11– 11 Tel.: +49 / 221 / 6 89 11– 25 Tel.: +49 / 221 / 6 89 11– 30 Tel.: +49 / 221 / 6 89 11– 17
delbrouck@waorg.com barth@waorg.com pohl@waorg.com bothe@waorg.com
Publishers
WA Media GmbH Tel.: +49/221/6 89 11 - 0 Managing Shareholder: Michael Scherer Terms of Business at
Waltherstr. 49-51, Geb. 32 Fax: +49/221/6 89 11 - 10 HRB 30697 • District Court of Cologne www.waorg.com/tob
D-51069 Köln info@waorg.com VAT Identification No.: DE119998878 www.waorg.com
Deutsche Bank Postbank Essen All of the prices stated in the Media Data exclude VAT.
IBAN DE18 3707 0024 0469 8122 00 IBAN DE97 3601 0043 0140 7084 33 If the customer comes from another EU country and
BIC DEUTDEDBKOE BIC PBNKDEFF has a valid VAT number, VAT is not charged.
49WWW.WAORG.COM
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